© Hugh MacLeod. www.gapingvoid.com We have to acknowledge that consumers are controlling the conversation about brands more than ever and they are doing it in real time, online, way faster than you can churn out an ad or distribute a news release. While social media is not the absolute answer to all marketing issues, I think it definitely provides insight into customer behaviors and allows clients to participate in conversations about their brand/ product/service on a more proactive and intimate level. We!ve designated a team of specialists that are immersed in all levels of social media. They spend time scouring the Web, read books and blogs, attend training, workshops and seminars, and actively participate to understand social media inside and out. - Nicole Torstenson, Sr. Marketing Strategist, Innova Ideas & Services © Hugh MacLeod. www.gapingvoid.com Let’s focus on: Nevermind. dominant ual ling ultil h/m l is rta an MR or spa p p p h h o o t t o social networks o social networks + s o o crowd s crowd s c ii p p a ll a n a e content n tt source n source w i i o s s rr k h i h i n based g / / location m u sh llt ngllii d iillii e o ng nt m u miinan in all do a n s t ms space usic mobile communities mu sociiall n e t d w at video ing o Es tu grito r k s portal t n a iin m o d s ks e rk ng o lis w h tw e t n iinterest Innova Ideas & Services | www.innovaideasandservices.com Nannette Rodríguez | Director of Hispanic Marketing, Business Development | 515.697.7200 |
[email protected] @rodriguez24 (Twitter) | Nannette Rodriguez+Des Moines (Facebook, Linked In, MySpace) Web Progression Web 1.0 Web 2.0 Web 3.0 Web 3.5 In the beginning, Then it progressed Commerce then A subset of social the Web served into a place for ushered an era of networks and as an info transactions.