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OCTOBER 2020 � PRODUCT & TREND SINGAPORE Womenswear : 100 Bestsellers by Price Range
Introduction | Performing Categories of Tops, Dresses, Pants & Leggings, Bags and Shoes | Good-Better-Best Price Tiers OCTOBER 2020 � PRODUCT & TREND
Introduction
Understanding consumer demand allows brands to create differentiated assortments to keep existing customers engaged and attract new ones. Our ‘100 Bestsellers by Price Range’ report provides data that comes from products retailing online as tracked by Omnilytics dashboard.
Scope of analysis:
14,394 data points of 11 Singapore’s leading fashion retailers were analysed for the last 6 months (April - September 2020):
1 Womenswear:100 Bestsellers by Price Range www.omnilytics.co Image via Omnilytics dashboard OCTOBER 2020 � PRODUCT & TREND
Introduction
Bestsellers were identified from 5 performing apparel, bags and shoes categories using a combination of metrics, and arranged into good-better-best tiered pricing.
Key insights:
Minimalist designs were apparent across all price tiers. Relaxed and loose silhouettes drove performance, in line with the shift towards comfortable dressing.
White and black colours were dominant, while muted shades of brown, pink, and blue made up the key seasonal colour palette.
Recommendations:
Adopt a demand-driven strategy to maximise profitability by driving full price sales.
Customise the minimalism trend according to individual brand’s DNA for Spring/Summer and Fall 2021.
Make informed decisions with a holistic view including understanding competitors’ offerings and their performance.
2 Womenswear:100 Bestsellers by Price Range www.omnilytics.co Image via Omnilytics dashboard OCTOBER 2020 � PRODUCT & TREND
Good Tier: SGD 25-49.99
Tops Mostly plain tank tops and blouses Buttoned-front detailing Square neckline
Dresses Shift and A-Line dresses Dots, stripes and ditsy prints
Pants & Leggings Cargo pants, joggers and wide leg pants
Bags
Tote bags
The bestsellers include basic Shoes t-shirt, blouses and tank Minimal string flat sandals tops .
Bestselling Colours
Core Colours Seasonal Colours
3 Womenswear:100 Bestsellers by Price Range www.omnilytics.cowww.omnilytics.co Image via Omnilytics dashboard OCTOBER 2020 � PRODUCT & TREND
TOP 20 Bestsellers
SGD 39.00 SGD 32.90-34.90 SGD 28.26-29.90 SGD 29.90 SGD 31.90-34.90
SGD 19.40-29.90 SGD 29.90 SGD 11.90-39.90 SGD 23.90-34.90 SGD 39.00
4 Womenswear:100 Bestsellers by Price Range www.omnilytics.co OCTOBER 2020 � PRODUCT & TREND
TOP 20 Bestsellers
SGD 20.90-32.90 SGD 34.90 SGD 34.90 SGD 27.90-34.90 SGD 34.90
SGD 29.90 SGD 20.90-29.90 SGD 25.00 SGD 49.00 SGD 49.00
5 Womenswear:100 Bestsellers by Price Range www.omnilytics.co OCTOBER 2020 � PRODUCT & TREND
Better Tier: SGD 50-74.99
Tops Tank tops, blouses, cami tops Statement sleeves – puff/ balloon, pleated Square and gathered neckline Boxy, loose silhouette
Dresses
Fitted knit dress Midi length
Pants & Leggings Cropped, tailored pants Wide leg pants
Nearly 90% of sell-outs in this price Bags band consisted of Tops in Top handle bags pared-back and clean design.
Shoes Bestselling Colours Pointed toe mules and square toe strappy sandals, mostly in white and nude Core Colours Seasonal Colours Low and mid-heels
6 Womenswear:100 Bestsellers by Price Range www.omnilytics.cowww.omnilytics.co Image via Omnilytics dashboard OCTOBER 2020 � PRODUCT & TREND
TOP 20 Bestsellers
SGD 55.00-62.36 SGD 65.00 SGD 51.75-69.00 SGD 51.75-69.00 SGD 55.00-71.28
SGD 59.00-66.90 SGD 59.00-66.90 SGD 59.00-66.90 SGD 59.00-66.90 SGD 55.20-62.36
7 Womenswear:100 Bestsellers by Price Range www.omnilytics.co OCTOBER 2020 � PRODUCT & TREND
TOP 20 Bestsellers
SGD 55.00-62.36 SGD 55.00-62.36 SGD 59.00-66.90 SGD 65.00-73.70 SGD 59.00-66.90
SGD 69.00 SGD 20.70-69.00 SGD 69.00 SGD 69.00 SGD 59.00
8 Womenswear:100 Bestsellers by Price Range www.omnilytics.co OCTOBER 2020 � PRODUCT & TREND
Better Tier: SGD 75-99.99
Dresses Mostly shift and shirt dresses Drape detailing and pleated design Solid colours
Tops Tank tops, short sleeve tops and shirts More detailing – gathered waist, wrap front, asymmetrical hem Relaxed fit
Pants & Leggings Culottes, wide leg and straight leg pants
Bags The bestsellers in this price band Oversized top handle bags consisted mostly of Dresses (49%) and Tops (37%) in relaxed fit. Shoes Strappy mid-heel sandals Bestselling Colours Pointed toe mules Core Colours Seasonal Colours
9 Womenswear:100 Bestsellers by Price Range www.omnilytics.cowww.omnilytics.co Image via Omnilytics dashboard OCTOBER 2020 � PRODUCT & TREND
TOP 20 Bestsellers
SGD 79.00-89.58 SGD 59.25-79.00 SGD 79.00-89.58 SGD 66.75-89.00 SGD 59.25-79.00
SGD 66.75-89.00 SGD 79.00-89.58 SGD 95.00 SGD 89.00 SGD 69.00-78.24
10 Womenswear:100 Bestsellers by Price Range www.omnilytics.co OCTOBER 2020 � PRODUCT & TREND
TOP 20 Bestsellers
SGD 83.41 SGD 89.00 SGD 69.00-78.24 SGD 99.00 SGD 69.00-78.24
SGD 69.00-78.24 SGD 99.00 SGD 59.25-79.00 SGD 79.00 SGD 89.00
11 Womenswear:100 Bestsellers by Price Range www.omnilytics.co OCTOBER 2020 � PRODUCT & TREND
Best Tier: SGD 100-124.99
Dresses Top 3 shapes: Shift, A-Line and Swing & Trapeze Dresses Loose, flowy silhouettes Throw-on or slip style Pleated and gathered detailing Popular prints: floral and abstract Mini and midi lengths
Tops Boxy top Draped cowl neckline Mostly in solid colours
Pants & Leggings Wide leg and straight leg pants Dresses contributed to the majority (83%) of the total bestsellers in this price band.
Bestselling Colours
Core Colours Seasonal Colours
12 Womenswear:100 Bestsellers by Price Range www.omnilytics.cowww.omnilytics.co Image via Omnilytics dashboard OCTOBER 2020 � PRODUCT & TREND
TOP 20 Bestsellers
SGD 109.00 SGD 89.00-100.92 SGD 109.00-123.59 SGD 109.00-123.59 SGD 89.00-100.92
SGD 81.75-109.00 SGD 79.00-106.16 SGD 109.00-123.59 SGD 109.00-123.59 SGD 109.00-123.59
13 Womenswear:100 Bestsellers by Price Range www.omnilytics.co OCTOBER 2020 � PRODUCT & TREND
TOP 20 Bestsellers
SGD 89.00-100.92 SGD 109.00-123.59 SGD 89.00-100.92 SGD 109.00-123.59 SGD 89.00-100.92
SGD 109.00-123.59 SGD 81.75-109.00 SGD 109.00 SGD 109.00 SGD 89.00-113.74
14 Womenswear:100 Bestsellers by Price Range www.omnilytics.co OCTOBER 2020 � PRODUCT & TREND
Best Tier: ≥ SGD 125
Dresses Loose, flowy silhouette with flared skirt remained the key style – cami/slip/tent dress
Midi length
Mostly printed – abstract prints
Tops Poplin top Elaborate design – pleats, drapes, ruffles Premium/ heavy weight material - Duchess satin, satin, crepe
Pants & Leggings Wide leg pants and culottes
Mostly in black Most of the dresses and Tops were in elaborate design.
Bestselling Colours
Core Colours Seasonal Colours
15 Womenswear:100 Bestsellers by Price Range www.omnilytics.cowww.omnilytics.co Image via Omnilytics dashboard OCTOBER 2020 � PRODUCT & TREND
TOP 20 Bestsellers
SGD 129.00-166.82 SGD 109.00-144.08 SGD 209.00 SGD 129.00-166.82 SGD 69.00-139.00
SGD 129.00-146.27 SGD 69.00-129.00 SGD 129.00-146.27 SGD 129.00-146.27 SGD 109.00-144.08
16 Womenswear:100 Bestsellers by Price Range www.omnilytics.co OCTOBER 2020 � PRODUCT & TREND
TOP 20 Bestsellers
SGD 129.00-146.27 SGD 129.00-146.27 SGD 139.00 SGD 159.00 SGD 139.00
SGD 169.00 SGD 179.00 SGD 149.00 SGD 129.00 SGD 149.00
17 Womenswear:100 Bestsellers by Price Range www.omnilytics.co OCTOBER 2020 � PRODUCT & TREND
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18 Womenswear:100 Bestsellers by Price Range www.omnilytics.co About Omnilytics
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19 Womenswear:100 Bestsellers by Price Range www.omnilytics.co