24 Advertorial Thursday, September 13, 2018 DAILY

Investment projects Jimei culture embraces ‘Jiageng spirit’ signed to build better industry

Major e orts continue to strengthen, protect, preserve and nurture area’s unique and diverse characteristics Jimei in the city of signed 40 agreements with a total investment of 10.55 By LIANG KAIYAN billion yuan ($1.54 billion) [email protected] on Sept 8, during the 2018 China International Fair for Jimei district of the south- Investment and Trade, to create ern coastal city of Xiamen has a more diversifi ed environment made great e orts to preserve for industry development. and reinforce its cultural devel- The ‘Jiageng spirit’ Some of the projects focus opment, by building a solid on the development of major infrastructure and framework is the common industries, with others aimed around it. value of Jimei and at innovative public service One of six districts in the sub- platforms for technological provincial city, Jimei is home to is a unique cultural research. The projects will many returned overseas Chinese promote the exchange of and in turn its culture features a element of the professionals, technical vast array of diversity. capability and capital, to One of the products of that district.” accelerate the integration diversity is the Jimei School Vil- of innovation and the real lage, established by local busi- Liu Xinhua, an associated economy, according to the nessman, philanthropist and professor at Jimei government. community leader in 1913. of Technology The district will continue The village embodies what is to promote the development known as “Jiageng spirit” which of mechanical equipment features a dedication to learning social work. To date, there are manufacturing, software and and self improvement. fi ve social work services insti- information services, cultural Covering an area of over 200 tutions cooperating with the creation and tourism, modern hectares and with more than 20 community colleges and logistics, new materials and 20,000 students and teachers, one service center in the dis- modern agriculture, as well the village has become a mec- trict to help and guide how as attract more scientifi c ca for all things educational, colleges manage their con- research, education, culture, from preschool all the way to struction projects. sports and medicine projects university. Data from the community to build a vigorous and more It has even become a tour- colleges showed that they have livable district, the government ist attraction for its memo- established 2,777 courses, with said. rial halls, libraries, theaters, 610 teachers, 23,067 students Jimei is an important exhibition halls, gymnasiums and 1,325 members of volun- industrial base in . and unique architecture, mix- teer teams. Xiamen Tungsten will build a ing both Eastern and Western Apart from cultural devel- magnet motor industry base elements. opment, the district’s environ- to produce various types of In 2016, the village was in the ment and infrastructure have industrial motors and related fi rst list of Chinese architectur- also been a focus of Jimei in equipment. al heritage of the 20th century, recent years. From January to Xiamen-based Hongfa released by the Cultural Rel- June, Jimei district’s air quality Electroacoustic will expand its ics Academy of China and the index was 3.1, ranking top in business in Jimei district and Architectural Society of China. the city. build new plants and produce “The ‘Jiageng spirit’ is the In 2016, the district govern- supporting facilities. common value of Jimei and is ment increased its efforts to The Intellectual Property a unique cultural element of create what the central gov- Center of the Chinese the district,” said Liu Xinhua, ernment has proposed as an Academy of Social Sciences an associated professor at Xia- ecological civilization — a soci- will enter Jimei and serve men University of Technology. ety that protects, nurtures and regional development through Liu has called on the district values the environment. Jimei’s cultivating high-value patents, to develop the spirit into a cul- village sewage treatment proj- making it easier for the transfer tural business card of Jimei. It ect was awarded as a model of patent licensing and guiding should be promoted even more example in China. the usage of intellectual prominently in the local com- In terms of infrastructure property rights. munity. construction, Jimei district has Jimei has also attracted a One step that the district continued in its e orts to build commercial complex aimed at is taking in doing this is by the main expressway, which launching new projects. Sanli leveraging its stock of talented crosses downtown and the City Wanda with a planned professionals and education district, as well as improve the construction area of 80,000 resources and applying them construction of the main areas square meters will provide in community services. in Jimei New City. comprehensive commercial In July last year, the district In December, of Xia- and residential facilities. set up the fi rst provincial vol- men’s metro was completed. A one-stop tourism unteer service station in Fujian It runs 30.3 kilometers long, shopping experience center in to provide free training across with 25.6 km underground, 1.9 Jimei New City will also focus a range of skills for residents. km above ground and 2.8 km on cross-border e-commerce In April, a service team made elevated. It runs through the and tourism-related products up of volunteers from China’s districts of Siming, Huli and in the future, the district Taiwan opened in Jimei. Jimei, and past Jimei New City government said. The district’s volunteer ser- and Xiamen North Railway Red Star Macalline Group, vices have spread to commu- Station. a leading domestic company nity colleges, to provide helpful Clockwise from top: Jimei district in Xiamen, Fujian Jimei is also accelerating the for household items, has services and classes on local province, has a friendly environment and cultural development of its modernized committed to building a culture and history for resi- atmosphere. The Ling Ling International Circus in industrial system to build an new household shopping dents to participate in culture Jimei attracts visitors from home and abroad. The Jimei industrial chain incorporating experience center. activities as well as to acquire School Village features a dedication to learning and self items such as software and Invested in by e-commerce knowledge. improvement. Visitors enjoy a night run in the district. information service, cultural platform eBay and private In 2016, the Jimei district The cycleway landscape at Jimei’s scenic Xinglin Bay. creativity and tourism, mod- equity company CITICPE, an government expanded the Giant pandas from Chengdu settle in to their new home in ern logistics, modern agriculture industrial park will be built colleges’ functions to include Jimei. PHOTOS PROVIDED TO CHINA DAILY and new materials. to create an information and intelligent cross-border e-commerce platform serving global e-commerce in Jimei. The park is expected to have annual turnover of 13 billion yuan when it comes into operation. According to the Jimei government, a total of 13 of the 40 projects feature foreign investment valued at $210 million. CAO YINGYING

District improves business environment to attract international talent

By LIANG KAIYAN deal with all their affairs at ive policies for fast-growing government, it is easier for one time, according to an o; - businesses.” Zheng said the us to form a complete value Jimei district in Xiamen, cial in charge of the center. district’s preferential policies, chain with low business and Fujian province, provides a Last year, the service center 1,000 such as low rent and subsi- communication costs,” he high-quality business environ- streamlined 1,517 processes, companies dies, have benefi ted the com- said. ment and boasts convenient accounting for 90.1 percent of pany’s development. Unisound, a voice technol- services and preferential poli- the total. are expected to be based in “The business atmosphere ogy and artifi cial intelligence cies, entrepreneurs said. To date, the center has 109 the software park in Jimei in Jimei is getting stronger, service provider, set up its In recent years, the district’s service channels incorporat- district in Xiamen especially in the past two branch in Jimei this year. administrative service center ing 60 units. years,” Zheng said. The district government has provided one-stop ser- In response to Xiamen’s goal He added that the invest- has provided support to the vices for enterprises, covering of building 10 investment pro- business, the company chose ment and fi nancing environ- branch to help it solve prob- 78 areas including finance, grams and 12 industrial clus- to move to Jimei because of ment is also conducive to the lems such as optimizing the human resources and com- ters with an industrial scale Government o cials and entrepreneurs attend a signing the district’s greater space for development of innovation o; ce work environment and merce, enabling enterprises of 100 billion yuan ($14.57 bil- ceremony of business projects in Jimei district during this year’s development and the govern- and high-tech enterprises. attracting personnel, said Lu to handle their affairs more lion), Jimei is continuing to China International Fair for Investment and Trade. ment’s supportive policies, The Jimei district govern- Yang, CEO of the branch. e; ciently. enhance its economic trans- said Zheng Senlong, vice- ment is proactive in guiding “With the subway links, the Enterprises only need to formation and upgrading by president of Home King. enterprises’ development and business environment in Jimei provide the required materials introducing top enterprises to host 1,000 companies. By Home King, a Xiamen- Jimei has a sound natu- encouraging them to build up has been further upgraded once and the team will distrib- and programs. June of this year, a total of 766 based online housekeeping ral and traffic environment, its industrial system by inte- and it is now attracting more ute the necessary documents The district’s software park, enterprises had settled in the service company founded in Zheng said. grating the production and and more talents and entre- to the relevant departments. covering an area of 300,000 district, according to media 2010, moved to Jimei in 2016. “It can provide a large space service sectors, Zheng said. preneurs to work here,” Lu In this way, enterprises can square meters, is expected reports. With the expansion of its for development and support- “With the support of the said.