DOCSLIB.ORG

Rasna's Strength

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Rasna's Strength Rasna’s Strength 1. Strength of family business 2. India’s Leading Brand 3. R & D – Flavors development 4. Product Innovation 5. Marketing 6. Distribution Penetration 7. Value for Money Pricing 8. Benchmark of standard 9. Leadership in Manufacturing 10. Leadership in International Market 11. Leadership in Brand Equity 12. Awards and Credentials 13. Leadership in product quality 14. Leadership in repositioning 15. Leadership in segmentation Strength of family business Shri Phirojshaw Khambatta Rasna is a fourth generation family led company started by Shri Pirojsha Khambatta in the early 1900s India’s Leading Brand LEADING BRANDS Category No 1 Brand Preparatory Drinks Rasna Oral health Colgate Shampoo L’oreal Toilet Soap Dove Shaving Products Gillette Cosmetics Lakme Aerated Drinks Coca Cola Noodles Maggi Chocolate Cadbury Benchmark of standard MAKE IN INDIA A stellar example of a Make in India Brand A strong and well known FMCG brand ISO & HACCP certified company Hazard Analysis Critical Control Points Leadership in Brand Equity • Rasna has always been valued as India’s No. 1 Most Trusted Beverage Brand. • Ranked No. 17 Most Trusted Brand, 2013 - Brand Equity • Rank No.1 – Most Trusted Brand of India, Beverage Category – Economic Times • India’s leading Rank No.1 Brand in Preparatory Drinks, competing with many Multi national Brands • “Master Brand” – World Brand Congress • “Most Preferred Brand” – S.D.C Category – FMCG Most Preferred Awards – 2003 & 2004 • “Consumer World Award” – 2004 • “India’s Greatest Brand Builder” – Mr. Piruz Khambatta • “Marketing Man of the Year Award” – AMA - Mr. Piruz Khambatta • Young Entrepreneur Award – Dr. Dadabhai Naoroji Millenium Award – Mr. Piruz Khambatta Awards and Credentials Leadership in Manufacturing Dehradun Ambala • Mahij • Kalol Mehsana • Saij Kalol Saij • Mehsana Mahij Daman • Daman Tanuku • Ambala Chittoor • Dehradun • Chittoor • Tanuku Distribution Penetration • One of the biggest distribution network of India – 1.6 Million Retail Outlets • 5 Branch Offices • 23 Depots • 200 Super stockiest • 5000 stockiest • 900 Sales Force Distribution Penetration • 23 Depots Across India • • • Delhi • Raipur • • Zirakpur • Bhiwandi • • • Lucknow • Pune • • • • Ghaziabad • Goa • • • Dehradun • Cochin • • • • • Kolkatta • Madurai • • • Bhubaneshwar • Secunderabad • • Patna • Bangalore • • Rachi • Vijaywada • • • Guwahati • • Ahmedabad • • Jaipur • Nagpur • • Indore • Leadership in International Market 53 Countries & 5 Continents Leadership in Product Quality Consumer Research Blind Product Test Results Leadership in segmentation Rasna Native Haat Zero Sugar, FP 500gm 750 gm , 500gm. Jar Squash, NATIVE HAAT, Powder, RTD & HONEY , Honey Vita & Badam Vita 32 Glasses 200gm Insta, Vitos, 10 ka 12 125gm FP, Vitos, Jucy Fizz 10gm 5gm , 23gm, 1 ka 2, Pickle Re1/- & Jaljira Leadership in Repositioning Rasna features in the healthy + tasty bracket Health + Taste Health Taste Concentrated Lemon Arieated juice, drinks – drinks – Glucon D Rasna coke/Pepsi Thums up Fresh fruit Fruit juices – Tang – juices Tropicana, Real Mazaa/ Frooti/ Slice Product Innovation UNIQUE DUAL FORMAT WITH 11 VITAMINS, 2 glasses for 1Rs Masala in Indian MINERALS & GLUCOSE beverages Flavours R & D – Flavors development • The first company to introduce preparatory drinks • Time to time Introduction of different flavors • Companies foundation is periodic in-depth consumer research • Taste that is easily excepted by consumers – Eg – Mango Ripe, Aquafun, Masala preparatory Value for Money Pricing • 32 Glass packs - Rs. 44/- • FP 750g - Rs. 240/- • FP 1 Kg – Rs .300/- • FP 2.5 kg – Rs. 675 /- • Sipper - Rs.135/- • Native Haat Powder – Rs. 180/- • Honey Vita 600g – Rs. 250/- • Honey 250g – Rs.85/- • Honey 400g BOGO – Rs.280/- • Honey 500g – Rs.170/- • Honey 1Kg BOGO – Rs.480/- • Crush 750ml - Rs.150/- • Power Squash – Rs. 140/- • Syrup all 5 flavors – Rs 150/- • FP 2.5Kg – 675/- Rasna’s Marketing Rasna’s advertising has been globally recognized and has received several Indian and International Awards for Excellence • Ad Club Mumbai – Campaign of the year • Ad Club Calcutta – Consumer Connect & Awards – Radio, Best TV Spots (FMCG Products) • DDB Needham 1989 Pinnacle Awards, New York for Print Ad • AAA Awards, Bombay – Press Foods & Beverages • A&M Delhi: Radio & T.V. Campaign for Consumer Products • More than 300 TV Ads in more than 80 channels – National & Regional • Available in almost every news paper of India • Celebrities associated with Rasna - Now presenting Rasna’s brand ambassador… ROHIT SHARMA Print Campaign Digital Marketing Digital Ad campaigns Ad Campaigns - Digital MX Player Post COVID, Immunity and health need of the hour - Post COVID Immunity and Health need of the hour Immunity and health need of the hour Pandemic heightens importance of immune health ingredients Our immunity products for Rasna 32 Glass with 5 Immunity Boosters 1Kg. Rs. 325/- Dosage 500g Rs. 180/- Rasna Glucose – D Energy Boost Complex The power of Glucose Full Range of Rasna Products for Money Saver Pack Feature : one pack makes 96 glasses . Available in 3 most sought after flavours. Enriched with 11 Vitamins + Minerals and Fruit extracts Advantage : Taste + Health, Party Pack , flavours Benefit : Saving of Rs 22/- from regular packs and Rs 2.43p per 180ml glass. 12 Glass Packs MRP Rs.10/- Feature : one pack makes 12 glasses . Available in 3 most sought after flavours. Enriched with 11 Vitamins + Minerals and Fruit extracts Advantage : Taste + Health and Handy for a small informal gathering , flavours Benefit : Rs 10/- makes 12 Glasses i.e. Rs 1.83p per 180ml glass. Cheapest Glass of healthy drink in India. Rs. 1 Pack makes 2 Glasses Feature : ideal for entry level. Enriched with 11 Vitamins, Minerals and Glucose Advantage : Ideal for entry level Benefit : Price Re 1.- makes 2 glasses . Sugar to be added as per taste. Liquid Concentrate Entire Range of Masala Instant Format Rs.15/- (50g) Rs.10/- (25g) Rs.2/- (5g) 6 Glass packs 750ml Squash MRP Rs.140/- Feature : Flavours, power packed with 21 Vitamins, Minerals, Glucose. Attractive re usable PET bottle. Price hike Advantage : Health + Taste Benefit : Ideal for breakfast as it kick starts the day. Mocktails making 750ml makes 17 Glasses + Multiple usage to break the routine boredom, fruit pieces, fruit pulp 750ml Crush MRP Rs. 150/- Feature : Flavours, power packed with 21 Vitamins, Minerals, Glucose. Attractive re usable PET bottle. Price Hike Advantage : Health + Taste Benefit : 750ml makes 21 Glasses + Multiple usage to break the routine boredom, fruit pieces, fruit pulp 750ml Syrup Rs. 150/- Feature : Flavours, Attractive re usable PET bottle. Advantage : Tasty & Refreshing Cooler Benefit : 750ml makes 25 Glasses + Multiple usage to break the routine boredom Rasna Fizz – CSD Rasna Insta 500g of MRP Rs. 135/- makes 26 Glasses 4 x 100g In a Sporty Sipper 1 x 100g pouch makes 1 ltr of drink 4 packs in a sporty sipper MRP Rs. 135/- Rasna Insta 18g Makes 1 glass MRP Rs5/- Orange, Mango, Pineapple, Lemon flavor contains fruit juice powder, Vitamins and Minerals This product is for the cost conscious travelers who can also have an option to drink cost-effective energy drink enriched with vitamins & minerals 1kg Jar. Makes 52 Glasses MRP Rs. 300/- 2.5kg Jar of MRP Rs. 675/- Makes 130 Glasses Rasna Rush Lite 5 g. MRP Rs. 2/- Makes 1 Glass of 180ml. On –The- Go, Low Calorie Drink Power packed with 21 Vitamins, Minerals & Glucose Available in 5 flavours - New Rasna Masala Orange - Orange - Mango - Pineapple - Nimbupani No need to add Sugar Rasna Rush Lite 10 g. Makes 500ml. MRP Rs. 5/- On –The- Go, Low Calorie Drink. Power packed with 21 Vitamins, Minerals & Glucose No need to add Sugar Available in 4 flavours - Orange - Mango - Pineapple - Nimbupani The Rasna Native Haat range of traditional indulgences is born to reconnect you with nature. It is also a perfect way to enrich your health and that of your guests, naturally. Packaging Pre-Sweetened Powder 500gms 200gms Makes 26 glasses Makes 11 Glasses Rs. 180/- Rs.60/- RASNA PRIVATE LIMITED Office No. 20, Opp. Sears Tower, Gulbai Tekra, Ahmedabad – 380015, Gujarat – India Website: www.rasnainternational.com.
Load more

Recommended publications
  • India: Food Processing Ingredients
    THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 12/29/2016 GAIN Report Number: IN6166 India Food Processing Ingredients India’s food processing sector is poised for growth in response to changing demographics, evolving preferences for branded items, a modernizing retail sector, growing consumer acceptance of processed foods, and government advocacy to develop food manufacturing. Approved By: Adam Branson Prepared By: Dhruv Sood and Radha Mani Report Highlights: India’s food processing sector is poised for growth in response to changing demographics, evolving preferences for branded items, a modernizing retail sector, growing consumer acceptance of processed foods, and government advocacy to develop food manufacturing. Packaged food sales almost doubled between 2011 and 2015 to $38 billion and there is opportunity for further growth. Imports of non- standardized foods and ingredients remain a challenge. Post: New Delhi Executive Summary: Section I – Market Summary Increasing urbanization, lifestyle changes, greater affluence, and increased rates of women working outside of the home are driving demand for processed foods. According to the Ministry of Food Processing, the food processing sector accounts for 1.7 percent of gross domestic product and is valued at $25 billion (based on a revised series). According to the latest Annual Survey of Industries, there are 37,175 registered food processing units in the country that have employed approximately 1.7 million people. As per an assessment of the extent of food processing in various food sub-sectors done in 2014 by the Institute of Economic Growth on behalf of the Ministry of Agriculture, the average extent of processing of agro-products in 2010-11 was 6.76 percent.
    [Show full text]
  • Alphabetically List of Empanelled Suppliers for Supplying PAD Items to IRCTC
    Updated on 18.05.2021 Alphabetically List of Empanelled Suppliers for Supplying PAD Items to IRCTC Categories of Empanelment (PAD) Category A Special: The suppliers empanelled in this Category are eligible for supplying items in Premium Trains such as Rajdhani, Shatabdi, Duranto, Vande Bharat, Gatimaan, Tejas, and other Mail/Express trains including all static units of IRCTC. Category A: The suppliers empanelled in this Category are eligible for supplying to all Mail Express trains and static units of IRCTC. Category B: The suppliers empanelled in this Category are eligible to supply their shortlisted brand only in static units of IRCTC (not eligible to supply in any type of trains). 1.Aerated Drinks Category-A Special Sl. No. Item / Suppliers Brands Registered Empanelled for upto specific Zones/Rly 1 Hindustan Coca Cola Coke, Coca-Cola, Diet Coke, Fanta, Sprite, Thumsup, Sep-21 PAN INDIA Beverages Pvt Ltd., Gurgaon Limca 2 Pepsico India Holdings Pvt. Pepsi, Mirinda, 7UP, Mountain Dew, Dukes, Lehar, Sep-21 PAN INDIA Ltd. Gurgaon Everess, Teem Category -A 1 Bengal Beverages Pvt. Ltd. Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Sep-21 PAN INDIA Sprite Zero, Thums Up, Limca 2 Daily Fresh Fruit India (P) Dailee Sep-21 PAN INDIA Ltd 3 Diamond Beverages (P) Ltd Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Sep-21 PAN INDIA Sprite Zero, Thums Up, Limca 4 Kandhari Beverages (P) Ltd Coca-Cola, Diet Coke, Coca-Cola Zero,Fanta, Sprite, Sep-21 PAN INDIA Sprite Zero, Thums Up, Limca Category-B (Static Units Only) 1 Goldwin Healthcare (P) Ltd Golden Jeera Sep-21 PAN INDIA 2 Hajoori & Sons Sosyo Sep-21 PAN INDIA Page 1 of 18 3 Jayanti Cold Storage, Alwar Jayanti Sep-21 PAN INDIA 4 Pinch Bottling Co., Jalgaon Mecca, Pinch Sep-21 PAN INDIA (NSIC) 2.Biscuits Category-A Special Sl.No.
    [Show full text]
  • Advertising Management
    ? Advertising Management Subject: ADVERTISING MANAGEMENT Credit: 4 SYLLABUS Concepts of Advertising The Field of Advertising, Introduction, Integrated Marketing Communication, Advertising and its types, Comparative Advertising, case study, Communication Models in Advertising Integrated Advertising Program Analysis of Mission & Market Objective Setting & Determining Target Audience, Understanding Segmentation, Positioning, Budget Decision, case study on Budgets Understanding Message Strategy Message & Copy in Advertising, Headlines in Print & TV Advertising, Visualization & Layout, AD Appeals, Testimonials & Celebrity Endorsement Media Types & Decision Types of Media, Media Selection, Media Planning: New Perspective, Media Decision Campaign Making Three Phases of Campaign Creation, Steps of Effective Advertising, Upsetting the applecart in the scooterette category In Style! Case study, Understanding Campaigns Advertising Advertising Stake Holders – Advertising Organization, Evolution & History of advertising Agency, The working of AD agencies, Organization Structure of Advertising Department, Interface with other Departments, Functions of Advertising Agency Suggested Readings: 1. Advertising Management, Dr. Varma & Aggarwal, King Books 2. Principles of Marketing, Kotler & Armstrong, Prentice-Hall of India 3. Advertising: An Introduction Text, S. A. Chunawalla, Himalayan Publishing House 4. Advertising Principles and Practice, Wells Burnett Moriarty, PHI 5. Foundations of Advertising, S.A. Chunawalla, KC Sethia , Himalayan Publishing House ADVERTISING MANAGEMENT ADVERTISING MANAGEMENT COURSE OVERVIEW Well what do I say? Advertising, friends, has always fascinated Next few lessons deals with few of the models that you have to everybody. Whether it is Hritik Roshan dancing in the commer- keep in mind while framing the campaign. You should know cial of Coke or a small boy’s innocence in the Dhara how to frame your message and understanding as to the advertisement, they all make us look at ads with a different process, which is there in the communication process.
    [Show full text]
  • Download” of Creative Tools and Technology Minneapolis Becomes an Ad Center
    mathematics HEALTH ENGINEERING DESIGN MEDIA management GEOGRAPHY EDUCA E MUSIC C PHYSICS law O ART L agriculture O BIOTECHNOLOGY G Y LANGU CHEMISTRY TION history AGE M E C H A N I C S psychology Advertising Insight Subject: ADVERTISING INSIGHTS Credits: 4 SYLLABUS Concepts of Advertising – The Field of Advertising, Introduction, Integrated Marketing Communication, Advertising and its types, Comparative Advertising, case study, Communication Models in Advertising Integrated Advertising Program Analysis of Mission & Market Objective Setting & Determining Target Audience, Understanding Segmentation, Positioning, Budget Decision, case study on Budgets Understanding Message Strategy, Message & Copy in Advertising, Headlines in Print & TV Advertising, Visualization & Layout, AD Appeals, Testimonials & Celebrity Endorsement Media Types & Decision Types of Media, Media Selection, Media Planning: New Perspective, Media Decision Campaign Making, Three Phases of Campaign Creation, Steps of Effective Advertising, Upsetting the applecart in the scooterette category In Style! Case study, Understanding Campaigns, Advertising Stake Holders – Advertising Organization, Evolution & History of advertising Agency, The working of AD agencies, Organization Structure of Advertising Department, Interface with other Departments, Functions of Advertising Agency Suggested Readings: 1. S a Chunawalla, K C Sethia, Foundations of Advertising: Theory & Practice, Himalaya Pub. House 2. M. S. Ramaswamy, Marketing, Salesmanship, and Advertising 3. Rajeev Batra, David A. Aaker, Advertising Management, Prentice Hall ADVERTISING INSIGHT ADVERTISING INSIGHTS COURSE OVERVIEW Primary emphasis will be place on styles, trends, and how the global world. Here we examine sev-eral current trends, including contemporary culture contributes to the development of interactive advertising, integrated marketing communication, advertising messages. This is a subject will also review current globalization, niche marketing, customer empowerment, events and news as they relate to advertising.
    [Show full text]
  • Business Quiz-I
    BUSINESS QUIZ-I (1) Who is the currently the president of NASSCOM? (a) Mr. Rastogi (b) Mr. Kiran Karnik (c) Mr. Sunil Joshi (d) Mr. Shyam Munshi (2) Calvin Klein Inc. is a wholly owned subsidiary of which group? (a) Louis Phillippe (b) Raymond (c) Van Hueson (d) Reid & Taylor (3) Virgin Comics is all set to enter gaming zones in mobiles through which networks? (a) Hutchison Essar (b) Airtel (c) BSNL (d) Reliance Communications (4) Which company has tied up with farmers to launch India¶s first natural vanilla Cream in order to help farmers? (a) Havmour (b) Amul (c) Vadilal (d) Mothers Dairy (5) What is the name of the Mahindra Renault¶s first car to be launched in India in January 2007? (a) Regan (b) Logan (c) Showgun (d) None (6) Which Indian company is the first to get listed on the Singapore Stock Exchange? (a) Bharti Enterprises (b) Infosys (c) TCS (d) Meghamani Organics Ltd. (7) Who is being appointed as the brand ambassador of OMEGA watches? (8) Who scored second fastest century in ODI after Shahid Afridi in 44 balls? (a) Mark Boucher (b) Mahendra Singh Dhoni (c) R.Sarwan (d) Jaysuriya (9) Videocon Electrolux will set up a Greenfield facility at which place to manufacture Air ±conditioners? (a) Hyderabad (b) Uttaranchal(c) Haryana (d) Gujarat (10) Which title after winning tennis legend Martina Navrotilova declared retirement from professional tennis this year? (a) French Open (b) Wimbledon (c) US Open (d) ATP Championships (11) General Mushraf wrote the controversial book; ³In The Line Of Fire´, but can you name the book that our president Dr.
    [Show full text]
  • Rasna Fights to Keep the Love a Airgoing
    15-01-2015, PAGE 16 40 YEARS AGO...AND NOW Rasna ghts to keep the love aair going From aggressive competition to a slowing category, it is still battling on SAYANTANI KAR & SOHINI DAS Mumbai / Ahmedabad, 14 January asna is poised to leap from its ready-to-mix antecedents to being R an energy-drink maker, with the likes of PepsiCo and Red Bull for compa- ny, not an easy path even for a resource- ful FMCG company. It was one of the few brands kids in the eighties could relate to. In the days of a single TV channel The ‘I love you, (Doordarshan) and a handful of adver- Rasna’ ad tisers, kids were hardly the audience. But spoke to the with Rasna, the line of glasses with the child and orange drink not only appeared on TV highlighted but also at their or a friend’s birthday par- how 32 glasses ty. Rasna was the ubiquitous soft drink could be made served at home and large gatherings from from one pack; the late-70s to the early-90s. below: One of Experts point out that kids and Rasna’s later the row of glasses with the drink were campaigns key to the runaway success of its parent company then, beaten Roohafza and Kissan. Ahmedabad’s Pioma. But with By the late-80s, it had time, none of them could be launched premium avours on its calling card anymore. such as mango and cornered Rasna was the rst to over 50 per cent value share regard the child as an inu- (and 75 per cent volume encer for a household product.
    [Show full text]
  • Rasna Fights to Keep the Love a Airgoing
    15-01-2015, PAGE 16 40 YEARS AGO...AND NOW Rasna ghts to keep the love aair going From aggressive competition to a slowing category, it is still battling on SAYANTANI KAR & SOHINI DAS Mumbai / Ahmedabad, 14 January asna is poised to leap from its ready-to-mix antecedents to being R an energy-drink maker, with the likes of PepsiCo and Red Bull for compa- ny, not an easy path even for a resource- ful FMCG company. It was one of the few brands kids in the eighties could relate to. In the days of a single TV channel The ‘I love you, (Doordarshan) and a handful of adver- Rasna’ ad tisers, kids were hardly the audience. But spoke to the with Rasna, the line of glasses with the child and orange drink not only appeared on TV highlighted but also at their or a friend’s birthday par- how 32 glasses ty. Rasna was the ubiquitous soft drink could be made served at home and large gatherings from from one pack; the late-70s to the early-90s. below: One of Experts point out that kids and Rasna’s later the row of glasses with the drink were campaigns key to the runaway success of its parent company then, beaten Roohafza and Kissan. Ahmedabad’s Pioma. But with By the late-80s, it had time, none of them could be launched premium avours on its calling card anymore. such as mango and cornered Rasna was the rst to over 50 per cent value share regard the child as an inu- (and 75 per cent volume encer for a household product.
    [Show full text]
  • May- June 2009
    FICCI VOL - 1 Issue - 4 MAY- JUNE 2009 NEED FOR LOCALIZATION/ 6 ADAPTATION FOR A GLOBAL RETAILER PHARMACY 10 RETAILING MARKET NEW PRODUCT 24 LAUNCH Footfalls Footfalls is a bimonthly publication by FICCI retail division. No charge for subscription to qualified individual or business. EMAIL: [email protected], [email protected] Website: www.ficci.com Address: Federation House, 1, Tansen Marg, New Delhi 110001. DISCLOSURE All rights reserved. The content of this publication may not be reproduced in whole or in part without the consent of the publisher. The publication does not verify any claim or other information in any advertisement and is not responsible for product claim & representation. Articles in the publication represent personal views of the distinguished authors. FICCI does not accept any claim for any view mentioned in the articles. CONTENTS Activities & Vision 1 Retail in News 2 Need For Localization / Adaptation For A Global Retailer 6 Retail Policy and Regulations 8 Pharmacy Retailing Market 10 Consolidation in retail 12 Retail Expansion 18 New Retail Strategies 22 New Product Launch 24 International Retail Events 26 AAccttiivviittiieess && VViissiioonn VISION To create an environment for growth of organized retail in India, which enables retailers to comprehend their potential and catalyze the corporate and political arena to participate in framing policies and growth framework for the sector. RETAIL COMMITTEE FICCI Retail committee comprises business leaders from the key retail business groups. The committee would endeavour to facilitate rapid expansion of retail industry by identifying roadblocks at all levels and making representation for policy change to both central and state governments.
    [Show full text]
  • Best Celebrities & Brand Ambassadors Book Most in Uential
    Log In Home Marketing Talent Management Buy Sell Jobs Best Celebrities & Brand Ambassadors Find and book best Celebrities, Band Ambassadors, and Influencers to grow brand awareness, brand preference, brand loyalty, profitable sales, customer base, online presence, social media marketing effectiveness, email marketing, event marketing, influencer marketing, and affiliate marketing of wide range of more than 10000 products in India and in more than 500 cities in International markets. Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base. A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. Manufacturers of perfumes and clothing are some of the most common business users of classic celebrity endorsement techniques, such as television ads and launch event appearances, in the marketing of their products. Main Objectives: 1. Create mass awareness for brand, company, product, and top management at marketing events, social media, hashtag campaigns, online trade portals, associations, trade fairs, expositions, and forums. 2. Generate brand preference and brand loyalty in new and existing customers. 3. Enhance emotional connect & positioning of brand, company, products, and top management. 4. Represent companies at specific events and communication. 5. Promoting the brand via company or personal social media accounts Zjell offers low cost marketing talent management, online marketing, event staffing, and promotional modelling agency services in India and in International markets. Brand Ambassadors are hired to promote a brand, product, company, service event, mission and ideas.
    [Show full text]
  • New Identities Energetic Role Rohit Malkani the Rule of Thumb That
    March 16-31, 2015 Volume 3, Issue 20 `100 HOW TO PLAY IT The rule of thumb that brands, and their creative partners, ought to keep in mind while crafting communication during the cricket circus. 16 19 13 20 PLUS YOUTUBE Measuring Impact 12 SABMILLER Road Responsibility 20 SONY AATH 22 PROFILE RASNA VIACOM 18 Sunday Funday Rohit Malkani Energetic Role New Identities IDBI FEDERAL LIFE INSURANCE He is back home and Akshay Kumar plays an Five ETV channels will now brimming with ideas. energetic part in this ad. bear the Colors name. Secure Future 26 (',725,$/ This fortnight... Volume 3, Issue 20 ver noticed how the reaction of the ‘classic Indian cricket enthusiast’ – oh, EDITOR Eit’s a type, alright! – to an ad at the end of an eventful over, depends, almost Sreekant Khandekar March 16-31, 2015 Volume 3, Issue 20 `100 entirely, on whether the team he is supporting is playing well or not? The same ad PUBLISHER can evoke a hearty laugh, tolerant silence or a barrage of expletives (mostly typed Prasanna Singh on a social media platform while being uttered out loud), depending on whether DEPUTY EDITOR HOW TO Ashwini Gangal the viewer is cheering for the winning team. PLAY IT SENIOR LAYOUT ARTIST The rule of thumb that Vinay Dominic brands, and their creative Which is why, marketers are painfully aware of the fact that the success of a partners, ought to keep in mind while crafting PRODUCTION EXECUTIVE communication during the World Cup or IPL campaign is contingent upon a lot more than just the usual cricket circus.
    [Show full text]
  • Brand Equity’S STATUS, Fanta Vaseline LG (Consumer from No.30 Last Year to No.4
    THE ECONOMIC TIMES NOVEMBER 25-DECEMBER 01, 2015 Most Trusted Brands 2015 Chronicling a long, strange year when brands gained and lost trust at an unprecedented rate eeping track of a Lux is scripting a dramatic comeback brand’s relation- [6] Surf Excel to the top or a painfully slow crawl Tata Dove Horlicks [7] ship with its cus- 1 [30] [25] up the trust ladder. (Read Maa & 375 Samsung 9 Salt tomers is tough. (Consumer Maggi – Status: It’s Complicated for Colgate [16] Dettol Lifebuoy Durables) 2014 Rank: [1] [3] Maaza One day it’s all 2 4 [15] 6 [17] 8 [4] 10 some indication.) roses, rainbows But it’s not all about calamitous K Samsung Pantene Glucon-D and happy endings; Britannia Pond’s [20] falls. If its good news you are look- [11] [22] Mobile Phones [57] the next it’s a tragic, vodka-fuelled 11 13 15 [17] 17 19 ing for, Colgate has retained its Cadbury Russian novel. Just consider what Vim Fair & [29] Bournvita position as India’s Most Trusted Airtel [48] Dairy Milk happened to Maggi, arg uably one of [12] 12 14 [18] 16 Lovely 18 [50] 20 Brand for four years running. Tata the year’s biggest corporate stories. Salt has risen to No.2 from 16 last Ariel Head & The controversy over harmful lev- Pepsi [38] Sunsilk [34] year, and the reasons for its climb [33] Vodafone els of lead and MSG in Maggi taste- Shoulders are chron- 21 Closeup23 [28] 25 27 [32] 29 makers got its 2-minutes of fame Coca-Cola [21] THE MUCH icled in the Good knight Big Bazaar Pepsodent [24] when it consumed our nation.
    [Show full text]