Rasna’s Strength
1. Strength of family business 2. India’s Leading Brand 3. R & D – Flavors development 4. Product Innovation 5. Marketing 6. Distribution Penetration 7. Value for Money Pricing 8. Benchmark of standard 9. Leadership in Manufacturing 10. Leadership in International Market 11. Leadership in Brand Equity 12. Awards and Credentials 13. Leadership in product quality 14. Leadership in repositioning 15. Leadership in segmentation Strength of family business
Shri Phirojshaw Khambatta Rasna is a fourth generation family led company started by Shri Pirojsha Khambatta in the early 1900s India’s Leading Brand
LEADING BRANDS Category No 1 Brand Preparatory Drinks Rasna Oral health Colgate Shampoo L’oreal Toilet Soap Dove Shaving Products Gillette Cosmetics Lakme Aerated Drinks Coca Cola Noodles Maggi Chocolate Cadbury Benchmark of standard MAKE IN INDIA A stellar example of a Make in India Brand
A strong and well known FMCG brand
ISO & HACCP certified company
Hazard Analysis Critical Control Points Leadership in Brand Equity
• Rasna has always been valued as India’s No. 1 Most Trusted Beverage Brand. • Ranked No. 17 Most Trusted Brand, 2013 - Brand Equity • Rank No.1 – Most Trusted Brand of India, Beverage Category – Economic Times • India’s leading Rank No.1 Brand in Preparatory Drinks, competing with many Multi national Brands • “Master Brand” – World Brand Congress • “Most Preferred Brand” – S.D.C Category – FMCG Most Preferred Awards – 2003 & 2004 • “Consumer World Award” – 2004 • “India’s Greatest Brand Builder” – Mr. Piruz Khambatta • “Marketing Man of the Year Award” – AMA - Mr. Piruz Khambatta • Young Entrepreneur Award – Dr. Dadabhai Naoroji Millenium Award – Mr. Piruz Khambatta Awards and Credentials Leadership in Manufacturing Dehradun Ambala • Mahij
• Kalol Mehsana
• Saij Kalol Saij • Mehsana Mahij Daman • Daman Tanuku • Ambala Chittoor • Dehradun
• Chittoor
• Tanuku Distribution Penetration • One of the biggest distribution network of India – 1.6 Million Retail Outlets
• 5 Branch Offices
• 23 Depots
• 200 Super stockiest
• 5000 stockiest
• 900 Sales Force Distribution Penetration
• 23 Depots Across India • • • Delhi • Raipur • • Zirakpur • Bhiwandi • • • Lucknow • Pune • • • • Ghaziabad • Goa • • • Dehradun • Cochin • • • • • Kolkatta • Madurai • • • Bhubaneshwar • Secunderabad • • Patna • Bangalore • • Rachi • Vijaywada • • • Guwahati • • Ahmedabad • • Jaipur • Nagpur • • Indore • Leadership in International Market 53 Countries & 5 Continents Leadership in Product Quality
Consumer Research Blind Product Test Results Leadership in segmentation
Rasna Native Haat Zero Sugar, FP 500gm 750 gm , 500gm. Jar Squash, NATIVE HAAT, Powder, RTD & HONEY , Honey Vita & Badam Vita
32 Glasses 200gm Insta, Vitos,
10 ka 12 125gm FP, Vitos, Jucy Fizz
10gm 5gm , 23gm, 1 ka 2, Pickle Re1/- & Jaljira Leadership in Repositioning
Rasna features in the healthy + tasty bracket
Health + Taste Health Taste
Concentrated Lemon Arieated juice, drinks – drinks – Glucon D Rasna coke/Pepsi Thums up Fresh fruit Fruit juices – Tang – juices Tropicana, Real Mazaa/ Frooti/ Slice Product Innovation
UNIQUE DUAL FORMAT WITH 11 VITAMINS, 2 glasses for 1Rs Masala in Indian MINERALS & GLUCOSE beverages Flavours R & D – Flavors development
• The first company to introduce preparatory drinks • Time to time Introduction of different flavors • Companies foundation is periodic in-depth consumer research • Taste that is easily excepted by consumers – Eg – Mango Ripe, Aquafun, Masala preparatory Value for Money Pricing
• 32 Glass packs - Rs. 44/- • FP 750g - Rs. 240/- • FP 1 Kg – Rs .300/- • FP 2.5 kg – Rs. 675 /- • Sipper - Rs.135/- • Native Haat Powder – Rs. 180/- • Honey Vita 600g – Rs. 250/- • Honey 250g – Rs.85/- • Honey 400g BOGO – Rs.280/- • Honey 500g – Rs.170/- • Honey 1Kg BOGO – Rs.480/- • Crush 750ml - Rs.150/- • Power Squash – Rs. 140/- • Syrup all 5 flavors – Rs 150/- • FP 2.5Kg – 675/- Rasna’s Marketing
Rasna’s advertising has been globally recognized and has received several Indian and International Awards for Excellence
• Ad Club Mumbai – Campaign of the year
• Ad Club Calcutta – Consumer Connect & Awards – Radio, Best TV Spots (FMCG Products)
• DDB Needham 1989 Pinnacle Awards, New York for Print Ad
• AAA Awards, Bombay – Press Foods & Beverages
• A&M Delhi: Radio & T.V. Campaign for Consumer Products • More than 300 TV Ads in more than 80 channels – National & Regional • Available in almost every news paper of India • Celebrities associated with Rasna - Now presenting Rasna’s brand ambassador… ROHIT SHARMA
Print Campaign Digital Marketing Digital Ad campaigns Ad Campaigns - Digital MX Player Post COVID, Immunity and health need of the hour -
Post COVID Immunity and Health need of the hour Immunity and health need of the hour
Pandemic heightens importance of immune health ingredients Our immunity products for Rasna 32 Glass with 5 Immunity Boosters 1Kg. Rs. 325/-
Dosage
500g Rs. 180/- Rasna Glucose – D Energy Boost Complex The power of Glucose Full Range of Rasna Products for Money Saver Pack
Feature : one pack makes 96 glasses . Available in 3 most sought after flavours. Enriched with 11 Vitamins + Minerals and Fruit extracts
Advantage : Taste + Health, Party Pack , flavours
Benefit : Saving of Rs 22/- from regular packs and Rs 2.43p per 180ml glass. 12 Glass Packs MRP Rs.10/-
Feature : one pack makes 12 glasses . Available in 3 most sought after flavours. Enriched with 11 Vitamins + Minerals and Fruit extracts
Advantage : Taste + Health and Handy for a small informal gathering , flavours
Benefit : Rs 10/- makes 12 Glasses i.e. Rs 1.83p per 180ml glass. Cheapest Glass of healthy drink in India. Rs. 1 Pack makes 2 Glasses
Feature : ideal for entry level. Enriched with 11 Vitamins, Minerals and Glucose
Advantage : Ideal for entry level
Benefit : Price Re 1.- makes 2 glasses . Sugar to be added as per taste. Liquid Concentrate Entire Range of Masala Instant Format
Rs.15/- (50g)
Rs.10/- (25g)
Rs.2/- (5g)
6 Glass packs 750ml Squash MRP Rs.140/-
Feature : Flavours, power packed with 21 Vitamins, Minerals, Glucose. Attractive re usable PET bottle. Price hike
Advantage : Health + Taste
Benefit : Ideal for breakfast as it kick starts the day. Mocktails making 750ml makes 17 Glasses + Multiple usage to break the routine boredom, fruit pieces, fruit pulp 750ml Crush MRP Rs. 150/-
Feature : Flavours, power packed with 21 Vitamins, Minerals, Glucose. Attractive re usable PET bottle. Price Hike
Advantage : Health + Taste
Benefit : 750ml makes 21 Glasses + Multiple usage to break the routine boredom, fruit pieces, fruit pulp 750ml Syrup Rs. 150/-
Feature : Flavours, Attractive re usable PET bottle.
Advantage : Tasty & Refreshing Cooler
Benefit : 750ml makes 25 Glasses + Multiple usage to break the routine boredom Rasna Fizz – CSD Rasna Insta 500g of MRP Rs. 135/- makes 26 Glasses 4 x 100g In a Sporty Sipper
1 x 100g pouch makes 1 ltr of drink
4 packs in a sporty sipper MRP Rs. 135/- Rasna Insta 18g Makes 1 glass MRP Rs5/-
Orange, Mango, Pineapple, Lemon flavor contains fruit juice powder, Vitamins and Minerals
This product is for the cost conscious travelers who can also have an option to drink cost-effective energy drink enriched with vitamins & minerals 1kg Jar. Makes 52 Glasses MRP Rs. 300/- 2.5kg Jar of MRP Rs. 675/- Makes 130 Glasses Rasna Rush Lite 5 g. MRP Rs. 2/- Makes 1 Glass of 180ml.
On –The- Go, Low Calorie Drink
Power packed with 21 Vitamins, Minerals & Glucose
Available in 5 flavours - New Rasna Masala Orange - Orange - Mango - Pineapple - Nimbupani
No need to add Sugar Rasna Rush Lite 10 g. Makes 500ml. MRP Rs. 5/-
On –The- Go, Low Calorie Drink.
Power packed with 21 Vitamins, Minerals & Glucose
No need to add Sugar
Available in 4 flavours - Orange - Mango - Pineapple - Nimbupani The Rasna Native Haat range of traditional indulgences is born to reconnect you with nature.
It is also a perfect way to enrich your health and that of your guests, naturally. Packaging Pre-Sweetened Powder
500gms 200gms Makes 26 glasses Makes 11 Glasses Rs. 180/- Rs.60/-
RASNA PRIVATE LIMITED Office No. 20, Opp. Sears Tower, Gulbai Tekra, Ahmedabad – 380015, Gujarat – India Website: www.rasnainternational.com