County of Haliburton Tourism Committee Agenda Tuesday, September 12, 2017
10:45 A.M. County Council Chambers
Page
1. ADOPTION OF AGENDA
2. DISCLOSURE OF PECUNIARY INTEREST
3. ADOPTION OF MINUTES FROM PREVIOUS MEETING
2 - 5 Minutes from the August 9, 2017 Meeting
4. DELEGATIONS
5. ITEMS OF BUSINESS
6 - 16 August 2017 Tourism Department Report
6. HALIBURTON HIGHLANDS TOURISM COMMITTEE UPDATE
7. BUDGET UPDATE
17 - 18 Revenue and Expenditures for the period ending August 31, 2017
8. CLOSED SESSION
9. REPORT FROM CLOSED SESSION
10. ADJOURNMENT
Page 1 of 18
County of Haliburton County Tourism Committee Minutes
Wednesday, August 9, 2017
The County of Haliburton Tourism Marketing Committee convened a meeting on Wednesday, August 9, 2017 at 10:30 a.m. in the County Council Chambers with the following in attendance:
Council: Councillor Carol Moffatt, Chair Reeve Algonquin Highlands Councillor Andrea Roberts, Vice- Deputy Reeve Dysart et al Chair Warden Brent Devolin Reeve Minden Hills Councillor Suzanne Partridge Deputy Reeve Highlands East Eric Thompson Public Appointee Sally Moore Haliburton Highlands Tourism Cheryl McCombe Haliburton Highlands Tourism Regrets: Councillor Cheryl Murdoch Deputy Reeve Minden Hills Staff: Michele Moore Deputy County Clerk Amanda Virtanen Director of Tourism
ADOPTION OF AGENDA
The Chair called the meeting to order at 10:30 a.m.
Motion No. T 42 2017 Moved by: Member Cheryl McCombe Seconded by: Member Eric Thompson Be it resolved that the August 9, 2017 Haliburton County Council Tourism Committee agenda be approved.
CARRIED
DISCLOSURE OF PECUNIARY INTEREST The Committee members did not disclose any pecuniary interest.
ADOPTION OF MINUTES FROM PREVIOUS MEETING Minutes from the June 14, 2017 Meeting
Page 2 of 18
The draft minutes of the June 14, 2017 meeting of the Haliburton County Council Tourism Committee were circulated to the members for approval.
Motion No. T 43 2017 Moved by: Councillor Suzanne Partridge Seconded by: Councillor Andrea Roberts Be it resolved that the minutes of the June 14, 2017 meeting of the Haliburton County Council Tourism Committee be adopted as circulated.
CARRIED
DELEGATIONS None ITEMS OF BUSINESS July 2017 Tourism Department Report
The members reviewed the monthly tourism department report. The Director advised that a kiosk promoting tourism within the County had been installed at both the Barrie and Niagara Falls tourism locations. She further advised that staff had worked with the owners at both Foodland locations within the County and the My Haliburton Highlands logo had been placed on the shopping bags for the summer. Direction was sought from the members regarding the home page on the My Haliburton Highlands website. Staff were directed to leave the home page as is and ensure that the pictures were updated on a regular basis.
Motion No. T 44 2017 Moved by: Member Cheryl McCombe Seconded by: Member Eric Thompson Be it resolved that the County of Haliburton Tourism Committee receive for information the July 2017 Tourism Department Report.
CARRIED
Rural Economic Development Program (RED) Grant Application
The Committee reviewed the staff report outlining the proposed work plan for projects to be funded by the Rural Economic Development Program. As one of the suggested projects included researching stakeholder/operator packages for inclusion on the website, the Committee agreed that input would be sought from the stakeholder group regarding this initiative.
Motion No. F 45 2017 Moved by: Councillor Andrea Roberts Seconded by: Councillor Suzanne Partridge Be it resolved that the County of Haliburton Tourism Committee receives for information the report on the successful 2017/2018 Rural Economic Development program application
Page 3 of 18
AND THAT the County of Haliburton Tourism Committee recommend to the County of Haliburton Council that staff begin the work as per the funding for 2017
AND THAT the County of Haliburton Tourism Committee recommend to the County of Haliburton Council that staff commence the search for a Contractor to conduct the research phase of the project for the Tourism Website ‘stakeholder/operator packages’
CARRIED
2018 Hike Haliburton Project Management - Request for Proposal
The Committee reviewed a staff report outlining a proposed RFP process for Project Management Services for the 2018 Hike Haliburton Festival.
Motion No. T 46 2017 Moved by: Councillor Suzanne Partridge Seconded by: Councillor Andrea Roberts Be it resolved that the County of Haliburton Tourism Committee receives for information the report on the 2018 Hike Haliburton – Request for Proposal and recommends this for approval by Haliburton County Council, permitting staff to share publicly via the County’s website and social media channels by Monday, August 28th.
CARRIED
2018 Explore #MyHaliburtonHighlands Format Options
The Committee reviewed a staff report outlining format options for the 2018 Explore #My Haliburton Highlands publication. Following a discussion regarding the options presented by staff, the members agreed to the current format but requested updates to the current mapping format. They also suggested that the publication include as much local advertising as possible.
Motion No. T 47 2017 Moved by: Member Sally Moore Seconded by: Councillor Suzanne Partridge Be it resolved that the Haliburton County Tourism Committee continues with the current format for the 2018 Explore #MyHaliburtonHighlands publication and recommends this for approval by Haliburton County Council.
CARRIED HALIBURTON HIGHLANDS TOURISM COMMITTEE UPDATE
BUDGET UPDATE Revenue and Expenditures for the period ending July 31, 2017
Page 4 of 18
The Committee reviewed the revenues and expenditures for the period ending July 31, 2017.
Motion No. T 48 2017 Moved by: Councillor Suzanne Partridge Seconded by: Member Eric Thompson Be it resolved that the Tourism Department Revenue and Expenditure Report for the period ending July 31, 2017 be received for information by the Haliburton County Tourism Committee.
CARRIED
CLOSED SESSION No Closed Session
REPORT FROM CLOSED SESSION No Report
ADJOURNMENT
Motion No. T 49 2017 Moved by: Member Cheryl McCombe Seconded by: Member Sally Moore Be it resolved that the August 9, 2017 meeting of the Haliburton County Council Tourism Committee now adjourn.
CARRIED
With no further business the meeting adjourned at 11:37 a.m.
Certified Correct
Councillor Carol Moffatt, Chair Michele Moore, Deputy County Clerk
Page 5 of 18
County of Haliburton P.O. Box 399 – 11 Newcastle Street Minden, Ontario K0M 2K0 Warden Brent Devolin
705-286-1333 phone 705-286-4829 fax Amanda Virtanen [email protected]
To: Chair Moffatt and Members of the County of Haliburton Tourism Committee
From: Amanda Virtanen, Director of Tourism
Re: August 2017 Tourism Department Report
Date: September 12, 2017
Recommendation: That the County of Haliburton Tourism Committee receive for information the August 2017 Tourism Department Report
For Information:
Tourism Department: 2017 Performance Matrix – August 2017 % of Objective Project Stage Target Progress Target Total Consumer Impressions In Progress 60,000,000 54,27,534* 90% 2017 Marketing Spend In Progress $105,000 $103,810 98% Hike Haliburton Festival Revenue In Progress $15,000 $17,675 122% (see above Rolls into Social Media Reach In Progress 60M) 29,800,000 above MHH.com Statistics (PV's) In Progress 150,000 243,890 150% Less than MHH.com Statistics (Bounce Rate) Monitoring 50% 45% More than 03:46 MHH.com Statistics (Time Spent) Monitoring 0:30 seconds seconds 340% Explore #MHH Distribution In Progress 40,000 38,000 95%
Cost per consumer impression = $0.002
*Notice impression count by 3rd quarter of year. Does not include coverage to come as a result of Hometown Hockey event
2017 Hike Haliburton Festival Signs are distributed locally Hike kits are being assembled and coordinated Promotions continue Provincially and nationally Online registrations continue, hikes are at 65% of capacity (looks like over 50% are from out of the region) Planning for Big Picnic continues, headlining band is booked (Circle 5) and supported with additional local talent Planning for Volunteer recognition event in late October is underway
Page 6 of 18 Roving Team Members Search continues for team member(s)
Hometown Hockey Launch announcement was deployed to local media, which included first 4 tour stops (Haliburton Highlands being second after Niagara Falls) Local Organizing Committee had first in-person meeting on August 31st, minutes are attached (verbal update) National launch announcement deployed September 6th Tourism Team coordinating several moving parts and documents as the event approaches, working closely with Rogers Sportsnet communications team as well as SDI Marketing (contracted by Rogers)
Reviewed by: Michael Rutter, Chief Administrative Officer/Clerk
Attachment: Hometown Hockey Launch Announcement.pdf Hometown Hockey National Announcement.pdf Hometown Hockey Minutes – Aug 31.pdf
Page 7 of 18
County of Haliburton P.O. Box 399 – 11 Newcastle Street Minden, Ontario K0M 2K0 Warden Brent Devolin
705-286-1333 phone 705-286-4829 fax Amanda Virtanen [email protected]
To: Hometown Hockey, Haliburton Highlands Local Organizing Committee
From: Amanda Virtanen, Director of Tourism
Re: August 31st, 2017 Meeting Minutes
Date: September 6, 2017
Attendees: Amanda Virtanen Troy Binnie, President, Hockey Haven Ryan Mason, Hockey Haven Darlene Armstrong, Highland Storm Andrea Mueller, Recreation Manager, Dysart et al Tamara Wilbee, CAO, Dysart et al Autumn Wilson, Manager, Chamber of Commerce Mike Rutter, CAO, County of Haliburton Brian Mulholland, Engineering Assistant/Operations and Approvals, County of Haliburton Dianna Dauphinee, OPP Communications
Agenda:
LOC Introductions Team members were introduced and responsibilities briefly discussed It was noted that Alan Clarke was not present, due to an invitation oversight – he will be included in all correspondence and meetings going forward
Summary to Date Amanda provided a summary of releases and calls that have happened thus far, as well as an overview of site visits that have taken place and a brief review of documents that have been completed/sent to Rogers (e.g. site plans, tourism information, contact information, summary of meetings, etc.)
Update from Andrea Mueller’s research Andrea had spoken to two towns who have hosted in the past, Petawawa, ON and Cranbrooke, BC Both towns said they would host again as it was excellent opportunity and experience Office space was noted as a challenge by towns, as well as security costs (24/7 for the Festival) Petawawa’s event took place on New Year’s Eve and New Year’s Day; therefore they did not need to do a lot of extra event planning, easy for them to close down the streets. They noted 3-4 security staff was required at all times. Minor hockey provided the extra food service Cranbrooke said they felt they had “over thought” their events, and didn’t need to do so – the Festival essentially “ran itself” in terms of entertainment. They ran out of all their supplies, turnout was so impressive. They had an ice carver on site which was a success and spent $9,000 on security. They noted the Virtual Reality Booth was very cool and something that they leveraged leading up to the event
Page 8 of 18
Paint the Town Red – needs/thoughts Team discussed potential areas for exposure; banners in other municipalities, All marketing material costs are covered by Rogers Sportsnet
Volunteers Autumn will start recruiting volunteers as soon as she has a poster/wording Approx. 80 are required, aged 16+
Road Closures/Parking Discussion of possible road closures of Highland St. and in/around Head Lake Park Tamara noted Council would need to be looped in and approvals requested Need to locate where parking will be available (medical centre, schools?)
Brainstorm/Parking Lot Could the Haliburton Legion be used as extra office space? Chamber volunteered office/war room space Involvement of Pond Hockey? Depends on future location
LOC Member To-Do’s:
Amanda to connect with Erica/Kyrsten on the following: Poster for volunteer recruitment Introduction to Hockey Haven re: accommodation & catering Connect to Rotary to find out if they could assist Minor Hockey with food (prep/serving), as volunteers – not representing Rotary per se Ensure County EMS are aware of up-staffing requirements Check on security needs; private, OPP, volunteers? Find out about ball hockey tourney – is it pros, do we help set up? If we hosted 3 “games” in each municipality leading up to Festival, would that work (e.g. kids battling OPP, etc.) & best way to involve schools Determine times for road closures Amanda to ensure Northern Lights Pavilion is booked and determine local entertainment requirements Find out what ESA requirements are
Andrea/Brian Determine/scout locations and materials required for Paint the Town Red Andrea to speak to schools Brian to find out how early the high school team will be prepared
Troy/Tamara Gather local hockey “stories” to share
Darlene Speak to other minor hockey teams Source 3-4 “hockey ambassadors” in speaking with Rich
Autumn Begin sourcing volunteers once has wording/poster(s) Talk to local media Speak with Joanne Sharpley about opportunities
Page 9 of 18
Next Meeting: Thursday, September 14th at 3pm, A.J. LaRue Arena
Page 10 of 18
First 4 Communities Revealed for 2017-18 Season of Rogers Hometown Hockey
– Season 4 of touring hockey festival to open in Niagara Falls – – Haliburton Highlands, Charlottetown and Truro round out October schedule – – Ron MacLean returns as host alongside co-host Tara Slone every Sunday on Sportsnet and Sportsnet NOW –
Join the conversation: #hometownhockey
TORONTO (August 24, 2017) Canada’s ultimate touring hockey festival is back for another season of family-friendly fun, star-studded appearances, and first-class storytelling. Rogers Hometown Hockey Tour presented by Scotiabank and Dodge has revealed the first four of 24 stops of the 2017-18 season with Niagara Falls, ON set to open the show, followed by Haliburton Highlands, ON, Charlottetown, and Truro, NS. The remaining locations will be revealed in September.
The two-day celebration of hockey takes place every Saturday and Sunday, beginning October 7 and 8 at Niagara Parks’ Queen Victoria Park in Niagara Falls, and is open to fans of all ages free of charge. Each week features special guests, musical acts and concludes with an outdoor viewing party of the Sportsnet broadcast. Hosts Ron MacLean and Tara Slone will be on-site to tee up each weekend’s match-up.
“Niagara Falls is the perfect choice to start another season-long journey exploring Canada’s hockey heritage,” said MacLean. “This tour is about discovering all the ways that hockey is woven into the fabric of our nation, and these opening communities will set the stage for a phenomenal season of doing just that.”
"I cannot wait to hit the road in October for another year of Rogers Hometown Hockey,” said Slone. “These first four communities represent the start of another coast-to-coast exploration of not only how hockey unites us as Canadians, but also how beautiful every part of our country is. I’m ready to get the show started."
2017-18 Rogers Hometown Hockey Tour – First 4 Stops and Broadcast Information (for October) *All Rogers Hometown Hockey broadcasts are aired nationally on Sportsnet and Sportsnet NOW
Niagara Falls, ON (Oct. 7-8) o Sunday, Oct. 8, Montreal @ N.Y. Rangers, 6:30 p.m. ET / 3:30 p.m. PT
Haliburton Highlands, ON (Oct. 14-15) o Sunday, Oct. 15, Boston @ Las Vegas, 6:30 p.m. ET / 3:30 p.m. PT
Charlottetown (Oct. 21-22) o Sunday, Oct. 22, Vancouver @ Detroit, 6:30 p.m. ET / 3:30 p.m. PT
Page 11 of 18
Truro, NS (Oct. 28-29) o Sunday, Oct. 29, Pittsburgh @ Winnipeg, 6:30 p.m. ET / 3:30 p.m. PT
Full festival details for each of the 24 stops will be announced at a later date.
About the Rogers Hometown Hockey Tour presented by Scotiabank and Dodge The Rogers Hometown Hockey Tour will roll into 24 communities across Canada this season with a weekend of free outdoor hockey festivities for all ages, culminating in an outdoor viewing party of an NHL game broadcast every Sunday on Sportsnet and Sportsnet NOW, with Ron MacLean and Tara Slone hosting live on site from the Sportsnet Mobile Studio. For more information on the tour, please follow Rogers Hometown Hockey on Facebook, Twitter and Instagram.
About Sportsnet Sportsnet is Canada’s #1 sports media brand, connecting Canadian sports fans to their favourite teams and athletes. Delivering storytelling on a local, regional, national and global level, the multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet NOW, and the Sportsnet app. Sportsnet consists of four regional channels (Sportsnet East, Ontario, West and Pacific), and the nationally-distributed Sportsnet ONE, Sportsnet 360, and Sportsnet World. Sportsnet is the official Canadian NHL national multimedia rights holder, and is also the official regional television broadcast rights holder for the Calgary Flames (including radio rights on Sportsnet 960 The FAN), Edmonton Oilers, Toronto Maple Leafs (including radio rights on Sportsnet 590 The FAN) and Vancouver Canucks (including radio rights on Sportsnet 650). Sportsnet also has exclusive TV & radio coverage of all 162 Blue Jays games, as well as other MLB games, Toronto Raptors, NBA, Grand Slam of Curling, Rogers Cup, CHL, IndyCar, and extensive soccer programming including Premier League, Bundesliga, FA Cup and 2018 FIFA World Cup European Qualifiers.
Media Contacts: Jordan Kerbel, [email protected], (m) 437.995.3880 Sarah Grossman, [email protected], (m) 416.509.9694
Page 12 of 18
We’re On the Road Again: Rogers Hometown Hockey Set to Hit 24 Communities Coast-to-Coast for 2017-18 Season
– Multi-platinum Canadian country star Tim Hicks to perform opening weekend, October 7-8 in Niagara Falls – – Best of Rogers Hometown Hockey compilation show to debut September 7 – – Tune in to weekly Sunday broadcast on Sportsnet for chance to win trip to 2018 Stanley Cup Playoffs –
Tweet this release: XXXX
Join the conversation: #hometownhockey
TORONTO (September 6, 2017) Hometowns. Big Stars. Another season of Canada’s ultimate touring hockey festival is back. Rogers Hometown Hockey™ Tour presented by Scotiabank and Dodge will hit the road again, visiting 24 communities from coast-to-coast to tell the unique stories that unite the country through the sport it loves most – hockey. (See locations, dates and broadcast details below).
Free of charge and open to fans of all ages, the jam-packed two-day festival features live entertainment, local celebrities, NHL alumni and a multitude of activities for the whole family to
Page 13 of 18 enjoy. Each week concludes with an outdoor viewing party of an NHL® game broadcast nationally on Sportsnet™ and hosted by Ron MacLean and Tara Slone. The Tour makes its first stop of 2017-18 in Niagara Falls, ON on October 7 and 8, at Niagara Parks’ Queen Victoria Park. As part of the opening weekend festivities, award-winning Canadian country star Tim Hicks will perform in his hometown on Sunday evening.
“From having the honour of being on RMC campus over Remembrance Day weekend to shining a light on the recovery efforts in Williams Lake come January, Rogers Hometown Hockey connects Canadians all across the country,” said MacLean. “Every Sunday, we pull out the hockey roadmap and discover a part of Canada and ourselves.”
“It’s amazing to me that we are on season four of Rogers Hometown Hockey and there are still so many wonderful places in this country that we have left to discover,” said Slone. “We have been welcomed so graciously by Canadians from coast-to-coast and I’m looking forward to feeling that warmth, hospitality and excitement from this year’s group of hometowns.”
Live on Sportsnet Each community that is visited is featured on the weekly Sunday broadcast of Rogers Hometown Hockey on Sportsnet and Sportsnet NOW™. Live on location from the Sportsnet Mobile Studio, MacLean and Slone host a pre-game, intermission and post-game show that highlights the local culture, hockey history and unique stories of each hometown.
The NHL® match-ups and broadcast schedule for Rogers Hometown Hockey is as follows:
INSERT BROADCAST SCHEDULE CREATIVE
Relive the Glory Leading into the start of the season, fans can get a taste of what to expect by tuning in to The Best of Rogers Hometown Hockey. With four 30-minute episodes, the show compiles some of the most captivating stories from the first three seasons of the Tour, with a sneak peek into how the show comes to life. The shows will air on Sportsnet on Thursdays, with multiple repeat broadcasts throughout the weekend. The first episode debuts Thursday, Sept. 7 at 9:30 p.m. ET / 6:30 p.m. PT.
Watch to Win! All season long, fans can tune in to the Sunday night broadcast on Sportsnet and Sportsnet NOW for a chance to win weekly prizes through the Rogers Hometown Hockey Contest. Join the conversation by using each week’s unique hashtag to automatically be entered for a chance to win a number of prizes, including a trip to the 2018 Stanley Cup® Playoffs. The contest begins during the first week’s broadcast on Sunday, Oct. 8 in Niagara Falls and will run right through to the final Rogers Hometown Hockey of the season on Sunday, April 1 from Montreal.
2017-18 Rogers Hometown Hockey Tour Stops
October 2017 Niagara Falls, ON (Oct. 7-8) Haliburton Highlands, ON (Oct.14-15) Charlottetown (Oct. 21-22) Truro, NS (Oct. 28-29)
November 2017 Orillia, ON (Nov. 4-5) RMC - Kingston, ON (Nov. 11-12) St. Thomas, ON (Nov. 18-19)
Page 14 of 18 Oakville, ON (Nov. 25-26)
December 2017 Winnipeg, MB (Dec. 2-3) Surrey, BC (Dec. 9-10) Airdrie, BC (Dec. 16-17) Spruce Grove, AB (Dec. 30-31)
January 2018 Williams Lake, BC (Jan. 6-7) Kamloops, BC (Jan. 13-14) Cowichan Valley, BC (Jan. 20-21)
February 2018 Lacombe, AB (Feb. 3-4) Canmore, AB (Feb. 10-11) Regina, SK (Feb. 17-18) Belleville, ON (Feb. 24-25)
March 2018 Markham, ON (March 3-4) Brampton, ON (March 10-11) Cornwall, ON (March 17-18) Bathurst, NB (March 24-25) Montreal (March 31-April 1)
Social Media Links Like Rogers Hometown Hockey www.Facebook.com/RogersHometownHockey Follow Rogers Hometown Hockey on Twitter @HometownHockey_ #HometownHockey Follow Rogers Hometown Hockey on Instagram @HometownHockey Official website, Sportsnet www.sportsnet.ca Like Sportsnet www.Facebook.com/Sportsnet Follow Sportsnet on Twitter @Sportsnet Follow Sportsnet on Instagram @Sportsnet Follow Ron MacLean @RonMacLeanHTH Follow Tara Slone @TaraSlone
About the Rogers Hometown Hockey Tour presented by Scotiabank and Dodge The Rogers Hometown Hockey Tour rolls into 24 communities across Canada this season with a weekend of free outdoor hockey festivities for all ages. The weekend culminates in an outdoor viewing party of an NHL game broadcast every Sunday on Sportsnet and Sportsnet NOW, with Ron MacLean and Tara Slone hosting live on site from the Sportsnet Mobile Studio. For more information on the tour, please follow Rogers Hometown Hockey on Facebook, Twitter and Instagram.
About Sportsnet Sportsnet is Canada’s #1 sports media brand, uniting Canadians through sport with the content they love, accessible from anywhere. Delivering world-class storytelling on a local, regional, national and global level, the multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet 650, Sportsnet NOW, and the Sportsnet app. Sportsnet consists of four regional channels (Sportsnet East, Ontario, West and Pacific), and the nationally-distributed Sportsnet ONE, Sportsnet 360, and Sportsnet World. Sportsnet is the official Canadian NHL national multimedia rights holder, and is also the official regional television broadcast rights holder for the Calgary Flames (including radio rights on Sportsnet
Page 15 of 18 960 The FAN), Edmonton Oilers, Toronto Maple Leafs (including radio rights on Sportsnet 590 The FAN) and Vancouver Canucks (including radio rights on Sportsnet 650). Sportsnet also has exclusive TV & radio coverage of all 162 Blue Jays games, as well as other MLB games, Toronto Raptors, NBA, Grand Slam of Curling, Rogers Cup, CHL, IndyCar, and extensive soccer programming including Premier League, Bundesliga, FA Cup and 2018 FIFA World Cup European Qualifiers.
About Rogers Rogers is a leading diversified Canadian communications and media company that’s working to deliver a great experience to our customers every day. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet, information technology, and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, magazines, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
Media Contacts: Jordan Kerbel, [email protected], (m) 437.995.3880 Sarah Grossman, [email protected], (m) 416.509.9694
Page 16 of 18 9/6/2017 10:42 AM
County of Haliburton Tourism As at August 30, 2017
OPERATING BUDGET
2017 YTD Account Description 2016 Budget (A) 2016 YTD Actual 2016 % Spent 2017 Budget (B) Actual 2017 % Spent 1-00-010-02-CSPN06-3100116 ONTARIO - SENIORS 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3100107 PROVINCIAL RED FUNDING 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3100126 FEDERAL - YOUTH EMPLOYMENT 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3100117 RED PROGRAMME (40,000.00) 0.00 0.00% (10,000.00) 0.00 0.00%
1-00-080-01-ECDEVE-3100350 ONTARIO FOOD FUND (15,000.00) (500.00) 3.33% (10,000.00) 0.00 0.00% 1-00-080-01-ECDEVE-3200250 JOB CONNECTS (1,200.00) (1,644.00) 137.00% (1,500.00) 0.00 0.00% 1-00-080-01-ECDEVE-3300100 RECOVERIES 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3200300 HCDC FUNDING 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3200301 2006 DESTINATION GUIDE REVENUE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3200302 2007 DESTINATION GUIDE REVENUE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3200303 2008 DESTINATION GUIDE REVENUE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3200304 2009 DESTINATION GUIDE REVENUE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3200305 2010 DESTINATION GUIDE REVENUE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3200306 2011 DESTINATION GUIDE REVENUE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3200307 2012 DESTINATION GUIDE REVENUE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3200308 2013 DESTINATION GUIDE REVENUE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3 GREENBELT FOOD FUND 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3700556 2014 DESTINATION GUIDE REVENUE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3700557 2015 DESTINATION GUIDE REVENUE 0.00 0.00 0.00 0.00
1-00-080-01-ECDEVE-3700558 2016 EXPLORE MY HALIBURTON (27,000.00) (27,340.00) 101.26% 0.00 0.00 1-00-080-01-ECDEVE-3400500 SALE OF MERCHANDISE (4,000.00) (402.14) 10.05% 0.00 (116.00) 1-00-080-01-MAP000-3400500 SALE OF MAPS 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3400501 WELCOME CYCLISTS 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3400550 SALE OF ROOTS CLOTHING (6,500.00) (4,359.44) 67.07% (4,000.00) (360.53) 9.01% 1-00-080-01-ECDEVE-3700510 CONTRIBUTION FROM OTHERS 0.00 0.00 0.00 (1,026.68) 1-00-080-01-ECDEVE-3700540 HIKE HALIBURTON FESTIVAL (15,000.00) (18,416.05) 122.77% (15,000.00) (17,725.00) 118.17% 1-00-080-01-ECDEVE-3400000 BOOTH RENTAL & OTHER REVENUE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3420000 GETAWAY COUNTRY FUNDING 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3700702 DOORS OPEN 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3700800 OHTO FUNDING 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3750000 CONTRIBUTIONS FROM RESERVE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-3100118 CELEBRATE ONTARIO (3,500.00) 0.00 0.00% 0.00 0.00 TOTAL REVENUE (112,200.00) (52,661.63) 46.94% (40,500.00) (19,228.21) 47.48%
1-00-080-01-ECDEVE-4100101 WAGES 160,700.00 159,594.50 99.31% 166,125.00 95,596.18 57.54% 1-00-080-01-ECDEVE-4100103 OVERTIME 1.5 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4100104 OVERTIME 2.0 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4100105 TRAINING 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4100106 HEALTH & SAFETY TRAINING WAGES 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4100110 VACATION WAGES 0.00 0.00 0.00 2,439.35 1-00-080-01-ECDEVE-4100111 SICK WAGES 0.00 0.00 0.00 787.07 1-00-080-01-ECDEVE-4100112 STATUTORY HOLIDAY& FLOAT WAGES 0.00 0.00 0.00 965.16 1-00-080-01-ECDEVE-4100113 FLOAT WAGES 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4100114 BEREAVMENT WAGES 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4100201 BENEFITS 44,600.00 45,546.75 102.12% 54,427.00 31,707.32 58.26% 1-00-080-01-ECDEVE-4100401 PER DIEMS 1,000.00 720.00 72.00% 540.00 0.00 0.00% 1-00-080-01-ECDEVE-4200100 OFFICE SUPPLIES & EQUIPMENT 8,000.00 3,156.28 39.45% 2,000.00 4,886.42 244.32% 1-00-080-01-ECDEVE-4200110 MAP SUPPLIES 3,000.00 118.24 3.94% 4,000.00 0.00 0.00% 1-00-080-01-ECDEVE-4200150 COST OF ROOTS CLOTHING 3,300.00 4,575.37 138.65% 2,000.00 0.00 0.00% 1-00-080-01-ECDEVE-4200155 MERCHANDISE FOR RESALE 2,000.00 0.00 0.00% 0.00 206.17 1-00-080-01-ECDEVE-4200204 INTERNET HOSTING 700.00 1,826.13 260.88% 0.00 991.15 1-00-080-01-ECDEVE-4200206 WEB DESIGN AND MT 1,200.00 1,464.84 122.07% 3,500.00 793.76 22.68% 1-00-080-01-ECDEVE-4200301 HYDRO 3,500.00 4,964.94 141.86% 0.00 421.31 1-00-080-01-ECDEVE-4200303 WATER & SEWER 900.00 510.04 56.67% 0.00 0.00 1-00-080-01-ECDEVE-4200501 MATERIALS AND SUPPLIES 2,400.00 50.63 2.11% 0.00 0.00 1-00-080-01-ECDEVE-4200602 PUBLICATIONS - DESTINATION GUIDE- 2006 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200603 PUBLICATIONS - DESTINATION GUIDE 2007 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200607 PUBLICATIONS - DESTINATION GUIDE 2008 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200608 PUBLICATIONS - DESTINATION GUIDE 2009 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200609 PUBLICATIONS - DESTINATION GUIDE 2010 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200610 PUBLICATIONS - DESTINATION GUIDE 2011 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200611 PUBLICATIONS - DESTINATION GUIDE 2012 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200612 PUBLICATIONS - DESTINATION GUIDE 2013 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200613 PUBLICATIONS - DESTINATION GUIDE 2014 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200614 PUBLICATIONS - DESTINATION GUIDE 2015 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200615 EXPLORE HALIBURTON 35,000.00 29,499.94 84.29% 0.00 0.00 1-00-080-01-ECDEVE-4200650 SPONSORSHIP 600.00 850.00 141.67% 850.00 850.00 100.00% 1-00-080-01-ECDEVE-4200700 MARKETING 115,000.00 82,230.95 71.51% 0.00 0.00 1-00-080-01-ECDEVE-4200701 TODS - SIGNS 6,000.00 4,070.40 67.84% 5,000.00 4,070.40 81.41% 1-00-080-01-ECDEVE-4200702 DOORS OPEN 1,700.00 0.00 0.00% 3,000.00
1,526.40 50.88% 1-00-080-01-ECDEVE-4200703 OHTO WORKSHOPS 2,000.00 0.00 0.00% 0.00 0.00 1-00-080-01-ECDEVE-4200721 MARKETING - PRINT/BROADCAST 0.00 0.00 45,000.00 42,210.37 93.80% 1-00-080-01-ECDEVE-4200722 MARKETING - DIGITAL 0.00 0.00 30,000.00 27,395.55 91.32%
08 August 2017 Actuals for report.xlsx 1 of 2
Page 17 of 18 9/6/2017 10:42 AM
2017 YTD Account Description 2016 Budget (A) 2016 YTD Actual 2016 % Spent 2017 Budget (B) Actual 2017 % Spent 1-00-080-01-ECDEVE-4200723 MARKETING - PUBLIC RELATIONS 0.00 0.00 15,000.00 19,504.19 130.03% 1-00-080-01-ECDEVE-4200724 MARKETING - BRANDING OPPORTUNITIES 0.00 0.00 15,000.00 15,173.79 101.16% 1-00-080-01-ECDEVE-4300240 BRANDING INITIATIVE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200710 COMMUNITY SUPPORT 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200720 BRE, ATTRACTION & RETENTION 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200730 SPORT ALLIANCE GAMES 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4200750 HIKE HALIBURTON FESTIVAL 25,000.00 39,412.87 157.65% 0.00 485.14 1-00-080-01-ECDEVE-4200751 HIKE HALIBURTON - PROGRAM MANAGEMENT FEE 0.00 0.00 15,000.00 9,158.40 61.06% 1-00-080-01-ECDEVE-4200752 HIKE HALIBURTON - MARKETING 0.00 0.00 5,000.00 12,986.51 259.73% 1-00-080-01-ECDEVE-4200753 HIKE HALIBURTON - TRAINING 0.00 0.00 1,000.00 0.00 0.00% 1-00-080-01-ECDEVE-4200754 HIKE HALIBURTON - SIGNAGE 0.00 0.00 1,000.00 0.00 0.00% 1-00-080-01-ECDEVE-4200755 HIKE HALIBURTON - EVENTS 0.00 0.00 1,000.00 720.42 72.04% 1-00-080-01-ECDEVE-4200756 HIKE HALIBURTON - WEB DESIGN & MAINTENANCE 0.00 0.00 2,000.00 0.00 0.00% 1-00-080-01-ECDEVE-4200801 BUILDING SUPPLIES 3,500.00 2,392.78 68.37% 0.00 0.00 1-00-080-01-ECDEVE-4200802 BUILDING REPAIRS & MTCE 2,000.00 3,066.73 153.34% 0.00 388.54 1-00-080-01-ECDEVE-4200805 BUILDING- RENT 15,300.00 13,959.00 91.24% 0.00 0.00 1-00-080-01-ECDEVE-4200905 DIVERSIFICATION COMMITTEE 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4201101 TELEPHONE 7,000.00 5,414.28 77.35% 4,500.00 1,327.14 29.49% 1-00-080-01-ECDEVE-4201103 POSTAGE 700.00 95.66 13.67% 200.00 254.23 127.12% 1-00-080-01-ECDEVE-4201104 COURIER & FREIGHT 1,100.00 273.33 24.85% 1,200.00 1,282.29 106.86% 1-00-080-01-ECDEVE-4201400 PROFESSIONAL MEMBERSHIPS 1,200.00 1,023.38 85.28% 3,000.00 1,216.77 40.56% 1-00-080-01-ECDEVE-4201450 CORPORATE MEMBERSHIPS 1,000.00 2,025.56 202.56% 0.00 3,052.80 1-00-080-01-ECDEVE-4201500 VAN MILEAGE CHARGE 1,000.00 809.00 80.90% 2,000.00 695.25 34.76% 1-00-080-01-ECDEVE-4201501 MILEAGE 3,000.00 2,433.43 81.11% 2,000.00 1,225.02 61.25% 1-00-080-01-ECDEVE-4201502 TRAINING - REGISTRATION 3,000.00 373.33 12.44% 1,000.00 918.07 91.81% 1-00-080-01-ECDEVE-4201503 TRAINING - OTHER 1,000.00 1,245.21 124.52% 1,000.00 289.97 29.00% 1-00-080-01-ECDEVE-4201505 TRADE SHOWS 5,000.00 5,735.72 114.71% 5,000.00 6,251.92 125.04% 1-00-080-01-ECDEVE-4201506 MEALS 500.00 487.34 97.47% 500.00 156.58 31.32% 1-00-080-01-ECDEVE-4202004 SMALL CAPITAL 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4202005 EQUIPMENT - CAPITAL 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4201900 OTHER 0.00 109.68 0.00 0.00 1-00-080-01-ECDEVE-4300201 SATELLITE OFFICES- TO MUNICIPALITIES 15,000.00 15,000.00 100.00% 0.00 0.00 1-00-080-01-OUT000-4300200 OUTDOORS ASSOCIATION 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4300200 TRANSFERS-TO OTHERS (GRANTS) 0.00 10,000.00 10,000.00 10,000.00 100.00% 1-00-080-01-ECDEVE-4201520 POND HOCKEY 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4400300 FEES AND CHARGES 1,300.00 637.97 49.07% 0.00 0.00 1-00-080-01-ECDEVE-4201020 WELCOME SIGNAGE 24,000.00 12,294.64 51.23% 0.00 0.00 1-00-080-01-ECDEVE-4201030 OCTA CULINARY PROJECT 15,000.00 7,575.23 50.50% 20,000.00
8,100.91 40.50% 1-00-080-01-ECDEVE-4201040 DESIGN LOGO 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4201050 TOURISM CENTRE WELCOME COUNTER 0.00 0.00 0.00 0.00 1-00-080-01-ECDEVE-4201060 EODP COMMUNITY INNOVATION PROJECT 0.00 0.00 0.00 0.00 1-00-010-02-CSPN06-4100101 SENIORS PORTAL - WAGES 0.00 0.00 0.00 0.00 1-00-010-02-CSPN06-4100201 SENIORS PORTAL - BENEFITS 0.00 0.00 0.00 0.00 1-00-010-02-CSPN06-4200501 SENIORS PORTAL - MATERIALS SUPPLIES 0.00 0.00 0.00 0.00 TOTAL EXPENSES 517,200.00 463,544.15 89.63% 421,842.00 308,034.55 73.02%
TOTAL OPERATING BUDGET 405,000.00 410,882.52 101.45% 381,342.00 288,806.34 75.73%
08 August 2017 Actuals for report.xlsx 2 of 2
Page 18 of 18