Finance Social Media Insights and Benchmarks By

Total Page:16

File Type:pdf, Size:1020Kb

Finance Social Media Insights and Benchmarks By Q3 2016 FINANCE Regional Insights & Benchmarks About Socialbakers Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMEs, including over 100 companies on the 2015 Fortune Global 500. Socialbakers’ solutions help companies of any size ensure their investment in social media is delivering measurable business outcomes and Turning Digital Relationships into Growth. With over 2,500 clients across 115 countries, Socialbakers is the industry leader in social media analytics, tracking over 8 million social profiles across all major social platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+, and VK. Socialbakers has been a Facebook Preferred Marketing Developer since 2011. About the Analysts Michaela Branova Michaela Branova is the Market Insights and Analytics Manager at Socialbakers. Her expertise is in looking for patterns and insights in social media data to uncover impactful conclusions for today’s social media marketers. Phillip Ross Phillip Ross is a Social Media Analyst at Socialbakers. He has written extensively about the intersection of marketing, social media, and data for the Socialbakers blog and in numerous white-papers. Phil is also passionate about politics, and has been quoted in the press about the impact of social media on democratic elections. This report looks at the Finance industry on Facebook, Instagram and Twitter. We identify the quarter-to-quarter changes in a number of key performance metrics between Q3 2016 and both the prior quarter (Q2 2016) and year (Q3 2015). Our team of analysts have identified the three major changes that you need to keep an eye on for each region in Insights by Region, while the Benchmarks, Top Content and Social Customer Care chapters provide you with context for your social media performance, as well as inspiration for creating even better content from your industry’s top performers. Social media is a constantly-evolving landscape. You need the latest data to give context to your performance and plan for the future. Contents Insights by Region Facebook Benchmarks North America Facebook Top Content Latin America Twitter Benchmarks Brazil Instagram Benchmarks Europe, Middle East and Africa Facebook Social Customer Care Japan & Asia Pacific Twitter Social Customer Care Australia & New Zealand Executive Summary North America Promoting 14.29% of all posts, North America has the world’s most mature Facebook advertising environment Ideally, post promotion rates will hover between 10-20%. At 14.29%, the average North American Finance company’s Facebook Page seems to have achieved a post promotion equilibrium. As the percentage of published content being promoted dropped 10.29 percentage points from Q2 and 16.07 percentage points from Q3 2015, marketers seem to be promoting more consistently (the only other region that promoted less content this year than last year was Brazil, which promotes almost twice as many of its posts). The implication is that more companies are closely monitoring their paid performance metrics, and are focusing on promoting only their best content to avoid negative feedback and improve cost metrics like CPC and CPM. The median Twitter account grew 16% slower than in Q2, but engagement dropped 34% In Q3 2016, the average Finance company’s Twitter profile earned 967 interactions on each post, and had 18,168 Followers. While this would suggest that companies are not doing enough to engage new followers or keep old followers engaged, the annual data suggests the opposite: engagement in Q3 2016 was down just 1% from Q3 2015, while Follower growth was 33% slower this year than in the same quarter last year. To be sure that this quarter does not become the norm, companies should focus on their key Twitter personas, and leverage top-notch customer service on the platform. North American Finance companies answered a smaller percentage of customer questions than any other region At only 25.17%, QRR on Twitter lagged far behind the rest of the world in Q3 2016. That number is also in decline, down 20.51 percentage points from Q2 and 19.42 percentage points from Q3 2015. In order to keep customers happy, marketers in the mobile-savvy finance environment in North America need to respond to more questions. After all, they received by far the world’s most questions on Twitter: 110,913 questions, or 26.91% more than they did in Q2, and 38.71% more than they did in Q3. If they don’t do a better job of attentively responding to more of these questions, Finance companies could see increased customer attrition as consumers migrate to mobile-first, digital-experience centered competitors. Executive Summary Latin America Facebook audience growth slowed by 19.8% from Q2, but Pages posted only 3.2% less content LATAM Finance Facebook Pages published 101 posts on average in Q3 2016, or 40.3% more than the next-busiest region. With Fan growth slowing down by 19.8% from Q2 2016, companies risk overwhelming their audiences with so much content that they could stop paying attention or feel aggravated when they see a Finance post. The dilemma is that no one brand can post less often, or they risk losing audience exposure to brands that post more. There is a solution: promote only your best-performing content. If you know that a certain post is going to succeed with your audience, that is where you should put your money. With predictive analytics, you can do just that. Twitter response times dropped by 4 hours and 45 minutes to a new world record LATAM Finance profiles on Twitter responded to customer questions faster than any other region in the world, answering the average question in only 6 hours and 48 minutes. This represents the result of good benchmarking and a dedication to providing better customer care as exemplified by leaders in the field - the goal for every company should be to provide attentive care in under an hour (or faster). Central and private banks are using social media to communicate financial news and advocate to the public The two most successful organic posts in LATAM were from large banks, and communicated key policies and offerings to the public. For Banco de Crédito BCP (62,870 interactions) and Banco Central de Reserva del Perú - BCP (55,785 interactions) social media offered an avenue to communicate new changes and collect public feedback without having to rely on a claims department or outside consulting services. This shows an interesting future for banks and public agencies that need to gain political favor for their programs - similar to how Healthcare.gov in the United States turned to social media to try and garner national support for the healthcare marketplace and increase sign-ups. Executive Summary Brazil Brazil’s Finance audiences are getting increasingly engaged with social media content Brazilian Finance Facebook Pages experienced faster quarter-over-quarter (39.4%) and year-over-year (93.6%) growth in total interactions than any other region. With one of the industry’s largest median audiences and a healthy amount of post promotion (26.83%), that portends a bright future and an energized audience. If marketers can continue to track and measure their best content according to individually-defined categories such as “funny posts” or “mortgages” (which is something that a campaign view allows you to do quite well), and run contests to drive customer feedback, they should be able to optimize paid promotion efficiency even more. Engagement with videos rose less than any other Facebook post type in Q3 2016 Despite solid growth in engagement across the board for Facebook posts by Brazilian Finance companies, statuses, links, and photos all saw more engagement compared to Q2 2016 than videos did. The median Facebook video earned 445 Interactions, which is a 40.5% growth from Q2 and a 102.6% growth from Q3 2015. However, every other post type grew faster, and photos still earn 562 interactions on average. By this time next year videos should have overtaken photo posts by a huge margin - but that change will start happening soon, and marketers need to dedicate themselves to making excellent video content in order to keep audiences engaged going forward. The best-performing Facebook posts were moving, live, and user-sourced Bradesco managed to post some of the quarter’s most-engaging content, including Brazil’s two best organic posts (One with 76,087 interactions and one with 69,312 interactions). They and other top Brazilian content creators increased both paid and organic engagement by getting innovative with their content production, using Facebook Live broadcasts, GIFs of user-sourced Instagram photos, Facebook 360 video, and more in order to keep their audiences involved. For Brazilian companies, and Finance Pages everywhere, this kind of inter-network, user-focused content is the future. When you’re planning your content strategy, forget arbitrary boundaries between social networks, and think of how you can best connect fans of all Pages to your message. Of course, content still needs to fit each network’s strengths and weaknesses in terms of UI, but the point remains that users want to see themselves getting involved, no matter how that happens. Executive Summary Europe, Middle East and Africa No Facebook post type averaged more than 100 interactions Photos (median 98 interactions per post) were the most engaging post type for EMEA Finance Pages on Facebook in Q3 2016. Marketers would be well-served by focusing their efforts on video, and finding ways to discuss their messaging that would be well-suited to both live and recorded video. In 2017, videos should clearly outpace other content types. EMEA Finance companies responded to 85.07% of all questions they were asked on Facebook That excellent response rate, which is the world’s best, actually comes after a 1.6% decline in quarterly performance and a 4.8% annual drop.
Recommended publications
  • The Social Economy
    McKinsey Global Institute McKinsey Global Institute The social economy: Unlocking value and productivity through social technologies social through productivity and value Unlocking economy: The social July 2012 The social economy: Unlocking value and productivity through social technologies The McKinsey Global Institute The McKinsey Global Institute (MGI), the business and economics research arm of McKinsey & Company, was established in 1990 to develop a deeper understanding of the evolving global economy. Our goal is to provide leaders in the commercial, public, and social sectors with the facts and insights on which to base management and policy decisions. MGI research combines the disciplines of economics and management, employing the analytical tools of economics with the insights of business leaders. Our “micro-to-macro” methodology examines microeconomic industry trends to better understand the broad macroeconomic forces affecting business strategy and public policy. MGI’s in-depth reports have covered more than 20 countries and 30 industries. Current research focuses on six themes: productivity and growth; the evolution of global financial markets; the economic impact of technology and innovation; urbanization; the future of work; and natural resources. Recent reports have assessed job creation, resource productivity, cities of the future, and the impact of big data. MGI is led by three McKinsey & Company directors: Richard Dobbs, James Manyika, and Charles Roxburgh. Susan Lund serves as director of research. Project teams are led by a group of senior fellows and include consultants from McKinsey’s offices around the world. These teams draw on McKinsey’s global network of partners and industry and management experts. In addition, leading economists, including Nobel laureates, act as research advisers.
    [Show full text]
  • Social Networking: a Guide to Strengthening Civil Society Through Social Media
    Social Networking: A Guide to Strengthening Civil Society Through Social Media DISCLAIMER: The author’s views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. Counterpart International would like to acknowledge and thank all who were involved in the creation of Social Networking: A Guide to Strengthening Civil Society through Social Media. This guide is a result of collaboration and input from a great team and group of advisors. Our deepest appreciation to Tina Yesayan, primary author of the guide; and Kulsoom Rizvi, who created a dynamic visual layout. Alex Sardar and Ray Short provided guidance and sound technical expertise, for which we’re grateful. The Civil Society and Media Team at the U.S. Agency for International Development (USAID) was the ideal partner in the process of co-creating this guide, which benefited immensely from that team’s insights and thoughtful contributions. The case studies in the annexes of this guide speak to the capacity and vision of the featured civil society organizations and their leaders, whose work and commitment is inspiring. This guide was produced with funding under the Global Civil Society Leader with Associates Award, a Cooperative Agreement funded by USAID for the implementation of civil society, media development and program design and learning activities around the world. Counterpart International’s mission is to partner with local organizations - formal and informal - to build inclusive, sustainable communities in which their people thrive. We hope this manual will be an essential tool for civil society organizations to more effectively and purposefully pursue their missions in service of their communities.
    [Show full text]
  • Social Media Trends Report
    Social Media Trends Report Q2 2020 About the Report The Q2 2020 Social Media Trends Report reveals the current state of social “Q2 was a dynamic quarter from a marketing perspective. We saw paid advertising media marketing trends based on analysis of Socialbakers data. The study bounce back and CPC increase as business started to return to normal across most reveals where things stand in the middle of a tumultuous year that has regions and industries. However, after largely increasing throughout the quarter, we did affected nearly every industry worldwide to one degree or another. see a dip in ad spend in early June, most notably in the US, which corresponds to #BlackoutTuesday. However, we saw ad spend returning to normal almost immediately as In paid advertising, there was an increase in ad spend and CPC in many brands have no real alternative to Facebook to reach and engage with users at such regions and industries worldwide. However, after largely increasing scale.There was another dip in ad spend at the end of June, which was likely related to throughout the quarter, ad spend declined at the end of June, which was an ad boycott that could also affect figures in Q3 2020. possibly related to an ad boycott that could also affect figures in Q3 2020. Another trend we saw Q2 was the surge in video usage on Twitter and Facebook Live. On the organic marketing side, video usage surged on Twitter and Video is a great way to drive organic engagement and we saw usage increase by 85% Facebook Live usage increased by 85% as marketers attempted to adapt as marketers attempted to reach audiences who were largely stuck at home.
    [Show full text]
  • Social Media Monitoring Tools and Services Report Public Excerpts 2018
    www.ideya.eu.com EXTENSIVE COVERAGE OF SOCIAL TOOLS Social Media Monitoring Tools and AND SERVICES ― OVER 150 TOOLS AND SERVICES FEATURED Services Report Public Excerpts 2018 SMM CONCEPTS, PRODUCT SEGMENTATION, PRODUCT USE CASES, INDUSTRY FOCUS, AND MARKET TRENDS Analysis and Elaborate Profiles of more than PRODUCT COMPARISON, PRICING AND CLIENT INFORMATION 150 Social Technologies & Services Worldwide DESCRIPTION OF KEY PRODUCT FEATURES AND PRODUCT SCREENSHOTS TO AID YOU Ideya Market Report, 9th Edition IN SELECTON PROCESS PARTNERSHIPS MAPPING AND VENDOR’S November 2018 CONTACT INFORMATION INCLUDING ADDRESS, TELEPHONE, EXECUTIVE NAMES, EMAILS SOCIAL MEDIA SOCIAL SOCIAL SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA MONITORING LISTENING INTELLIGENCE MANAGEMENT MARKETING CUSTOMER SOCIAL SUITES ANALYTICS TOOLS TOOLS TOOLS TOOLS TOOLS CARE TOOLS Contact: Luisa Milic, Director, Ideya Ltd. tel.: +44 (0)789 1166 897 Email: [email protected] Company Website: http://ideya.eu.com © 2015 Ideya, Ltd. All rights reserved; Social Media Monitoring Tools and Services Report Excerpts, November 2018 Ideya Ltd Dear Readers, Ideya Ltd. is pleased to share with you the 9th Edition of the Social Media Monitoring Tools and Services Report. We bring you this report with the expectation that it will save you time and guide you through a myriad of choices that now exist for social media monitoring and analysis. We conducted extensive market research of key features, clients, and current pricing of the tools and services. We hope you will find it useful and look forward to your feedback. Yours sincerely, Luisa Milic, Director, Ideya, Ltd. Ideya Ltd is a business and marketing consultancy. It offers customized and innovative services to help its clients face the challenges of market disruptions and turn them into opportunities.
    [Show full text]
  • Social Dmos: the State of Social Media and Destination Marketing
    REPORT Social DMOs: The State of Social Media and Destination Marketing Researched by Douglas Quinby, Deepak Jain, Chetan Kapoor, Bing Liu and John DiStefano Written by Cathy Schetzina Walsh March 2015 Social DMOs: The State of Social Media and Destination Marketing analyzes social media practices and perspectives among destination marketing organizations. The report also provides benchmarks for DMOs to evaluate their use of social media, tracks which social networks DMOs use and value, and offers insight into key goals, challenges, tools and techniques related to social media. This content is published by Phocuswright Inc., a wholly owned subsidiary of Northstar Travel Media, LLC.The information herein is derived from a variety of sources. While every effort has been made to verify the information, the publisher assumes neither responsibility for inconsistencies or inaccuracies in the data nor liability for any damages of any type arising from errors or omissions. All Phocuswright publications are protected by copyright. It is illegal under U.S. federal law (17USC101 et seq.) to copy, fax or electronically distribute copyrighted material beyond the parameters of the License or outside of your organization without explicit permission. © 2015 Phocuswright, Inc All Rights Reserved. Social DMOs: The State of Social Media March 2015 About Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision­making and organizational effectiveness. Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior.
    [Show full text]
  • Social Media in International Student Recruitment
    Social Media in International Student Recruitment Dr. Rahul Choudaha Director of Research and Strategic Development World Education Services, New York [email protected] wes.org/RAS Association of International Education Administrators (AIEA) Issue Brief March 2013 SOCIAL MEDIA IN INTERNATIONAL STUDENT RECRUITMENT 1 Abstract The landscape of international student recruitment is changing. It is getting tougher to compete in an environment of decreasing budgets and increasing competition. Many institutions are now facing intense pressures to adapt to the change by becoming more prompt and efficient in achieving their recruitment goals. However, institutions face several challenges in prioritizing and optimizing their recruitment efforts. These challenges include the increasing complexity of recruitment practices with the emergence of controversial channels such as commissioned agents, as well as the changing communication and decision-making process of prospective students using new channels such as social media. Given the potential and relevance of social media to deliver results in an efficient manner, the purpose of this issue brief is to highlight the value of social media in international student recruitment. It deconstructs the complexity of social media, highlights changes in communication patterns of prospective students, and proposes models of engagement to encourage institutions of higher education to prioritize social media as an integral component of their international student recruitment strategies. The author would like to express his appreciation to Li Chang ([email protected]) for her research assistance. SOCIAL MEDIA IN INTERNATIONAL STUDENT RECRUITMENT 2 Social Media in International Student Recruitment Higher education institutions are complex and loosely coupled systems where decision- making is distributed and change is inherently difficult to implement throughout the organization (Kezar, 2001).
    [Show full text]
  • Social Media Listening the Critical Marketing Tool for Digital-First Audiences
    Social Media Listening The Critical Marketing Tool for Digital-First Audiences Table of Contents Introduction 2 Social Listening vs. Social Monitoring 3-5 Audience Analysis and Competitive Research 6-12 Customer Support and Customer Care 13-16 Social Listening and Sentiment Analysis 17-19 The Takeaway 20 Social Listening Report 1 Introduction Over the past 5 years, trends in consumer behavior have clearly and consistently shown that audiences and customers are posting more than ever on social media channels like Facebook and Twitter. The vast and constantly growing amount of consumer-generated data on social media has profound implications for many core marketing functions – from audience analysis to customer support to competitive intelligence – yet consumer-facing businesses have been slow to adjust their practices and strategies accordingly. In 2020, brands have been catching up and social listening is increasingly being recognized as an essential marketing ability, rather than a “nice-to-have”. This trend has only been amplified by the outbreak of COVID-19. The rapid changes in consumer behavior caused by the pandemic has exposed brands without an active pulse on social media, allowing those with continuous listening capabilities to gain a competitive advantage at all customer touchpoints. Social Listening Report 2 Social Listening vs. Social Monitoring Social Listening Report 3 Social Listening vs. Social Monitoring Social Listening Social vs. Social Monitoring Monitoring Monitoring of specific keywords, like brand or product mentions Data surfaced individually for the Social monitoring and social listening are very different things – both are purpose of driving individual responses, like responding to customer complaints crucial functions in today’s digital marketing climate and both leverage the or questions mission-critical data continuously posted by audiences on social media, however one is far more difficult to implement than the other.
    [Show full text]
  • International Guide to Social Media Global Guide International Guide to Social Media
    International Guide to Social Media Global Guide International Guide to Social Media Contents Brazil - Overview 3 USA - Overview 46 Social Networks 4 Social Networks 46 Social Gaming 6 US Hispanic Population 48 Video Sites 6 Social Influencer Brands 49 Social Influencer Brands 7 Language & Culture 52 Language & Culture 10 US Hispanic Population 53 Perspectives 12 Perspectives 54 China - Overview 13 Scandinavia - Overview 55 Social Networks 14 Social Networks 56 Weibo (microblogging) 15 Social Influencer Brands 60 Video Sites 15 Language & Culture 63 Location-Based Apps 15 Perspectives 65 Social Influencer Brands 16 Language & Culture 17 Russia - Overview 67 Language 17 Social Networks 67 Culture 17 Social Influencer Brands 71 Censorship 18 Language & Culture 73 Perspectives 19 Perspectives 75 India - Overview 20 DACH - Overview 76 Social Networks 21 Social Networks 77 Social Influencer Brands 22 Social Influencer Brands 81 Language & Culture 23 Language & Culture 83 Perspectives 24 Perspectives 85 Japan - Overview 25 Eastern Europe - Overview 86 Social Networks 26 Social Networks 87 Social Gaming 28 Social Influencer Brands 90 Blogging 29 Language & Culture 92 Social Influencer Brands 30 Perspectives 95 Language & Culture 32 Perspectives 34 Turkey - Overview 96 Social Networks 97 Mexico - Overview 35 Social Influencer Brands 99 Social Networks 35 Language & Culture 100 Social Influencer Brands 37 Perspectives 102 Language & Culture 38 Perspectives 39 South America - Overview 40 Social Networks 40 Language & Culture 42 Carnivals & Festivals 43 Football 44 Perspectives 45 International Guide to Social Media Brazil Overview “In 2011 Brazil was the seventh According to the comScore report ‘2012 Brazil Digital Future largest Internet market in the world with over 46 million users in Focus’, Brazil is the seventh largest Internet market with aged 15 and over” a user base of over 46 million people aged 15 and over in 2011 (a figure up 16 per cent from 2010).
    [Show full text]
  • Global Social Media Directory a Resource Guide
    PNNL-23805 Rev. 1 Global Social Media Directory A Resource Guide October 2015 CF Noonan AW Piatt PNNL-23805 Rev. 1 Global Social Media Directory CF Noonan AW Piatt October 2015 Prepared for the U.S. Department of Energy under Contract DE-AC05-76RL01830 Pacific Northwest National Laboratory Richland, Washington 99352 Abstract Social media platforms are internet-based applications focused on broadcasting user-generated content. While primarily web-based, these services are increasingly available on mobile platforms. Communities and individuals share information, photos, music, videos, provide commentary and ratings/reviews, and more. In essence, social media is about sharing information, consuming information, and repurposing content. Social media technologies identified in this report are centered on social networking services, media sharing, blogging and microblogging. The purpose of this Resource Guide is to provide baseline information about use and application of social media platforms around the globe. It is not intended to be comprehensive as social media evolves on an almost daily basis. The long-term goal of this work is to identify social media information about all geographic regions and nations. The primary objective is that of understanding the evolution and spread of social networking and user-generated content technologies internationally. iii Periodic Updates This document is dynamic and will be updated periodically as funding permits. Social media changes rapidly. Due to the nature of technological change and human fancy, content in this Directory is viewed as informational. As such, the authors provide no guarantees for accuracy of the data. Revision Information Revision Number Topic Areas Updated Notes Revision 1 issued, Brazil updated; Added Updated Figure 1 and Table 1.
    [Show full text]
  • 2016 Industry Report
    2016 INDUSTRY REPORT INDUSTRY REPORT About Socialbakers Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMBs, including over 100 companies on the 2015 Fortune Global 500. Leveraging the largest social media data-set in the industry, Socialbakers’ suite of solutions helps brands large and small ensure their investment in social media is delivering measurable business outcomes. With over 2,500 clients across 100 countries, Socialbakers is one of the industry leaders in social media analytics, tracking over 8 million social profiles across all major social platforms including Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, Google+, and VK.com. Socialbakers has been a Facebook Marketing Partner since 2011. For more information, visit www.socialbakers.com. INDUSTRY REPORT Check-ins In the report, you have the check-ins since Facebook started collecting the data & 2016 check-ins. For hotels, there are also the Were Here stats as the Check-in metric doesn’t work properly for pages with global/local structure (in this case huge hotel chains). In case of the hotel chains the data are aggregated by name of the chain because it wouldn’t make since to do it for each URL (location) separately (the number are almost the same for each location, therefore the top 15 would be otherwise e.g. just Hilton’s and Sheraton’s local pages). In the airport ranking, there is also Istanbul Ataturk Airport (13th most checked-in airport of 2016). INDUSTRY REPORT INDUSTRY REPORT TOP 15 AIRPORTS BY TOTAL CHECKINS
    [Show full text]
  • B2b Social Media in the Age of Coronavirus the State of Play May 2020
    b2b Social media in the age of Coronavirus The State of Play May 2020 1 Social media in the age of Coronavirus: The state of play contents Introduction 3 The state of play 6 LinkedIn 9 Twitter 14 Facebook 22 What's the opportunity? 26 How does this impact content? 30 Thinking beyond 33 2 Social media in the age of Coronavirus: The state of play Introduction With people now working from home, a lot of assumptions are being made as to how they’re engaging with social media in light of the coronavirus crisis. We’ve partnered with Facebook, Twitter and LinkedIn to uncover what’s really happening and how your audience is actually interacting with social channels. 3 Social media in the age of Coronavirus: The state of play First and foremost Take care Share good values The most important thing Stay positive and inspire is to focus on health and your community, honestly safety for you and your and authentically. 1 loved ones. 2 Give back Get creative Encourage those who Consider any wild ideas have the means to donate you’ve had in the past to charities responding to that you never brought to 3 the coronavirus and people 4 life. Tap into your creativity who are directly affected. and try out big ideas that could help people. 4 Social media in the age of Coronavirus: The state of play Know the facts Sharing facts to fight the spread of misinformation can help limit the spread of illness and give people confidence in their own actions.
    [Show full text]
  • The Value of Our Digital Identity
    THETHE VALUE VALUE OF OUR OF DIGITAL OUR IDENTITY DIGITAL IDENTITY Policy Series TABLE OF CONTENTS TATABLEBLE OF CON OFTEN CONTS TENTS PART 1 KEY MESSAGES PART 1 DIGItaL IDENTITY: A DRIVER OF GROWTH, A CONSUMER HAZARD OR BOTH? Digital identity: A driver of As the volume and variety of data grows, so does its value ................................ 23 growth, a consumer hazard Consumer research reveals a deep lack of trust ..................................................... 26 1 or both? PART 2 A DEFINITION OF DIGItaL IDENTITY AND HOW CONSUMERS REALLY SEE IT EXECUTIVE SUMMARY Understanding how consumers view their digital identity .................................. 37 Few consumers know how their data is used – fewer can control it ........................ 39 Many factors impact consumer decision making ................................................... 42 5 19 Consumer perspectives on the proposed EU privacy regulation ........................ 47 PART 2 PART 3 PART 3 A definition of digital The value of digital identity – THE VALUE OF DIGItaL IDENTITy – foR ORGANISatIONS AND CONSUMERS Traditional production ................................................................................................... 56 identity and how consumers for organisations and Retail .................................................................................................................................. 62 really see it consumers Financial services ...........................................................................................................
    [Show full text]