EXECUTIVE SUMMARY

Executive Summary Virgin Atlantic is one of the leading luxury airline and part of the of companies, a highly valued name in.

Within the Virgin empire, the firm has consistently held open channels of communication between each individual subsidiary. The purpose of this report is to analyse the company and evaluate the orthogonal and internal environment within which the company operates. Data shows that penetration of air travel is just Virgin Weaknesses Virgin has the following main weaknesses: 1. Many of these services are available via the Internet. As such, the formal organizational structure is decentralized, and elements of bureaucracy are traditionally prevalent in such firms. This area is highlighted in the map. VirginEnergy- 5, London households paying gas and electricity bills online since July Virgin Cars- 2, cars sold online since June. Some examples are: Thetrainline. Therefore, having a hybrid structure will allow the Virgin Group to effectively adapt to various situations. The name of the Virgin group hails from the original discount mail order record company. This is likely due to their low economies of scale as a result of a small market share on UK routes. Virgin is a train operator rolling stock, ticketing offices, staff whereas the tracks, signalling and stations are owned and operated by Railtrack, overseen by the government regulatory body — the Strategic Rail Authority. Spreitzer, Branson has adopted a very unusual strategy that defies conventional reliance on core competencies. We wanted to give our customers more positive banking experiences, so we founded . Data indicates the age groups of and the are the most likely to travel by air Keynote, Each company is empowered to run their own affairs, but is expected to aid one another when needed. But these impressions belie a hugely successful entrepreneur and businessman. We wanted to make health and exercise fun and accessible, not a chore, so we founded . Vision: The success of our three socio-economic class strategy requires us to build on these launchings by focussing on the business and leisure markets and driving efficiency and effectiveness. Great leaders tend to be simplifiers, coming up with concepts that are universally understood. That envelope could be far mightier than its size suggests. If compared with another department, such as Finance, a clear distinction is shown. Virgin comprises of separate companies that are individually managed and have separate funding.