CONNECTING PEOPLE
THE MARKET phones oominues to grow. With its marriage ofstyle and Theintroductionofmobilc phones years ago has changed functionality, Nokia thereby continues to secure its • the lifestyle of the modern Fi lipino. From being an stronghold on the mobile phone mnrket. Undoubtedly. exclusive .. must have .. tool among professionals. it hos mobile phones ore here to stay. Its users arc visibly and now gained tremendous applications in the lives of both audibly increasing by the volume as it Sleadily becomes young and old. an integral p;~n of the lifCSlyle of the modem Filipino. Through a wide variety of products and services, With the world moving faster into the millennium, Nokia is able to provide for the growing demands of a more cha nges present themselves before the broad spectrum of consumer and business nudienccs. telecommunications industry. Wireless Application Through the years. Nokia Mobile Phones has built n solid Protocol (WAP).l3htetooth and Wircle:;s Imaging arc just reputation with its stylish. innovative and high quality some of these advances in technology. Funher, it is mobile phones. expected that the Third Generat ion (3G) mobile On the other hand. Nokia Networlblished entity in of a Mobile lnfonnation Society, whereby a growing the telecommunications indUSiry. is involved in all these amount ofinfonnation can be readily shared and acecssed. and working towards continuously adapting to fast p;~CCd As Filipinos oontinue to follow the global trend, the global technological advancements. demand for stylish and technologically advanced mobile ~~~~:::.:.:~___ ...... _...... -...... __...... __,.,.,._ ...... ___ _... _, ....,_...,_ .. __ ._ .. ACHIEVEMENTS __ ...... __ "' ...... _.. _,_,...... - ...... ___ ...... _ Nokia became the world 's leading supplier of mobile phones in 1998. This is the end result of a series of effectively introduced the mobile phone into the tOOss accomplishments that has been identified with Nokia market. Even then, it was clear to Nokia that the mobile through the years. phone was not simply an expensive toy but a dynamic One of the most significant technological communication 1001. accomplishments that Nokia hns reaped over the past The results of the latest Far Eastern Economic years is its introduction of GSM (Global Systems for Review Magazine's REVIEW 200, an annual reader Mobile Communication)- the lending digital standard survey that ronks companies in Asia according to overall for mobile phones today. The company developed its fim corpor:11c leadership and specific leadership qualities, GSM phone in 1991 and because ofclear foresight among shows Nokia ·s Slrong leap from being ranked No. 7 last its officers. Nokia focused its resourees on the GSM year to a result-driven oompany at No. 3. Respondents direction. of the survey perceived Nokia as a company that is Thus, when demand for GSM compliant mobile CSJ>Ccially solid in service and products, responsive to phones skyrocketed, Nokia became the forerunner in customer needs and backed by an effective management mobile phone production. with long·tcrm vision. Nokia introduced to the market the first fully WAP HISTORY compliant phone. the Nokia Nokia was founded in 186S by a young mining engineer 7110. named Fredrik ldcstam. In those days, it was but a simple The Communicator series - wood-pulp mill on the banks of a river in Southem beginning from Nokia 9000. Finland. But ldestam soon tmnsferred it to a new location then the 9110 onto the latest Nokia where a village slowly grew around it. The village adopted 9210- has introduced the concept the name of the biggest employer in the village - Nokia. of the mobile office to the market. Since then, the oompany has evolved from being a Through innovative, trendy and oonglomcrnte encomp;~ssing several industries ranging high quality mobile phones backed by a from pnper, chem icals nnd rubber to a dynamic well-drawn marketing strategy, Nokia telecommunications company in the 1990s. The
72 groundwork for telecommunications was already laid in crosofl Outlook the 1960s. as Nokia was researching the field of radio on the PC. Thus transmission in its electronics department. In the late allowing the user 1970s. mobile phones and telecommunications to organize, infrastructure products were developed for both domestic backup, update and international customers. In the 1980s and 1990s. and carry important Nokia became a global leader in digital communication files. technologies. Fonheoming models will enable multimedia Through the years, Nokia has heen able to exploit messaging and various mobile lransaetions. Such diverse the opportunities ereated by the continuously evolving applications will inevitably lead to de'•iecs ofall shapes phones. Nokia's market leadership also comes with a market. and sizes. sense of social responsibi Ii ty as it dcvciOJ>S n new Nokia has, by f.~r launched more than 20 new mobile challenging avenue for the youth 's artistic expression THE PRODUCT phone models. all of which have found a rcSJ>CCtable through the annual Nokia Arts Awards competition. In Nokia products are different from all others, not only positioning in the global market. addition, Nokia recently launched an all out campaign after careful observation but also at an initial glance. More promoting mobile phone courtesy. safety.J)roper conduct importantly, Nokia'sdesigJlsare created with the comfort RECENT DEVELOPMENTS and respect c~lled Nokia Pho~thics. of the user in mind. Nokia's expertise in satellite receivertechnology and its In Nokia's promotions and advcrtisinJ;, it is importam In llle 1990s.the Nokia 2110 successfully became pioneering role in multimedia reflect its history of that ideas are timely, fresh and high spirited - reflective an icon around the world with its large scm:n, clean innovation in the field. Since 1976. Nokia has been at the of Nokia's wide anay of products. design and easy 10 usc interface. In year 2000. a number forefront of virtually every development in satellite or diversc products were introduced, ranging from the receivers, often coming out with industry firsts. BRAND VALUES rugged and durable Nokia 6250 which was designed to In 1995, Nokia developed the first digital multimedia The Nokia brand has become one oflhe most valuable in withstand being knocked about, to the sophisticated tenninal in the world, the Mediamastcr. h literally tunis the world. metal-cased Nokia 8890 and to the colorful Nokia 3330 an ordinary TV into 3 horne communications center. A As a global brand and industry lender, the Compan)• models for younger customers. perfect example of Nokia design, the Median>aster brings ploys an active role in shaping the future of mobile WirelessApplicntion Protocol (WAP) is the standard a unique blend of sophistication and case-of-use to telceonununications. As such. Nokia is a brand with for bringing the lnten\ct and other Value Added Services multimedia. global presence encompassing universal values. (VAS) 10 wireless networks and mobile devices. The This is just one of 1nany innovations resuhing from Nokia is a dynamic brand that always Nokia 7110 is the first Nokia phone to support it Nok ia's push into multimedia technology. These sets the pace in As a prelude to the Third Generation (3G) techno I· developments spring from the Nokia Ventures technology and stays ogy, the Nokia 9210 Communicator is an integrated com Org:miution - a unit that explores new business areas ahead of the munication tool for dynamic individuals. h features a that can facilitate future growlll and boost Nokia's product competition. With its brilliant full color screen for enhanced viewing ofdigi· and long-tenn business development. uniqueness and tal photos !nd web pages. h can gain a