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Live Earth Carbon Assessment & Footprint Report

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Live Earth Carbon Assessment & Footprint Report Acknowledgments This report was written and produced by the Los Angeles-based Live Earth Green Team, with help from Brand Neutral. The prin- cipal authors were Tom Feegel, Rich Mintz, Joshua Stempel, Elif Beall, and John Rego, with significant support provided by Nina Guralnick, Catherine Geanuracos, Andrea Robinson, and Marina Mintz. The Alliance for Climate Protection was the primary nonprofit partner involved in Live Earth. Our green standards, our climate crisis solutions, our artist outreach, and the greening of our venues would not have been possible without our collaboration with the Alliance. We would like to thank Cathy Zoi, Chief Executive Officer, and all of the Alliance staff who contributed to our work, includ- ing Erin Kassoy, David Pascal, Brian Reich, and Debbie Boger. Live Earth would also like to express its appreciation for the special efforts, support and counsel of the Climate Group, and its CEO, Dr. Steve Howard, and Stop Climate Chaos’s iCount Program, and its director, Dr. Ashok Sinha. Without the generosity of our official partners, Live Earth would not have been possible. Thank you to MSN, smart, Philips, Stony- field Farm, PepsiCo, Esurance, and The Absolut Spirits Company, Inc. Live Earth would like to thank the thousands of employees, artists, production staff, contractors, vendors, concessionaires, volun- teers, and fans who helped us reduce the environmental impact of Live Earth’s July concert events around the world by implement- ing the Live Earth Green Event Guidelines™. Special thanks are due to our venue teams, and to these organizations and individuals: Aces Security Climate Action Partnership The Climate Group Conservation International Control Room Fórum Brasileiro de ONGs e Movimentos Sociais Ignition International Council for Local Environmental Initiatives (ICLEI) Live Nation Meeting Strategies Metropolitan Transportation Authority, New York City New Jersey Transit The Port Authority of New York & New Jersey PricewaterhouseCoopers Salta Sustainable Seven Star Stop Climate Chaos United Nations Development Programme (UNDP) United Nations Environment Programme (UNEP) World Future Council World Wildlife Fund Live Earth has engaged PricewaterhouseCoopers to provide Live Earth with recommendations regarding its carbon footprint meth- odology and reporting procedures. These recommendations have enabled Live Earth to improve its methodology and carbon foot- print report, and also the underlying risk and control framework can be developed going forward. This assessment was performed by a global team of specialists and was coordinated from the Netherlands. Copyright © 2007 Live Earth, LLC. All rights reserved. This report is available online at http://www.liveearth.org or from Live Earth, 8750 Wilshire Blvd., Suite 250, Beverly Hills, CA 90211 USA. For more information, contact [email protected]. For more information about Brand Neutral, contact Tom Feegel, Principal, at 1-310-550-3864 or [email protected]. Contents Foreword ................................................... 5 An ambitious goal ...................................................................... 5 How did we do? ......................................................................... 5 Our legacy ................................................................................. 6 Executive Summary .................................. 7 Our Audience ............................................................................. 7 Our Environmental Strategy ...................................................... 7 Carrying Out Our Strategy ......................................................... 8 What We Accomplished ............................................................. 9 Assessment and Reduction ...................... 10 About Our Assessment Process ................................................ 10 Stages ....................................................................................... 10 What We Measured ................................................................... 11 Footprint Boundary Statement................................................... 11 Reaching Further ....................................................................... 12 Pre-Event Estimates .................................................................. 13 Implementing Reductions .......................................................... 13 Renewable Energy .................................................................... 13 Post-Event Calculations ............................................................ 14 Average Results by Venue ........................................................ 14 Detailed Discussion .................................. 15 Energy ....................................................................................... 15 Waste Management .................................................................. 15 Ground Transportation............................................................... 16 Air Transportation ...................................................................... 16 Carbon Offsets .......................................................................... 17 Our Achievements in Context ................... 18 Comparability............................................................................. 18 Achievements by Others ........................................................... 18 Raising the Bar .......................................................................... 18 The Live Earth Pledge and Commitments ................................. 19 Glossary .................................................... 20 Campaign Sponsors and Partners ............ 21 Selected International NGO Partners ...... 22 Hundreds of large-scale live events take place around the world every day of the year. one person Cultural gatherings, music tours and sporting events are an essential part of community life, bringing people together to enjoy one another’s one action company and share their mutual interests. But these events are not without their costs. Public events draw tens of thousands of mega- one success watts of electricity from the power grid. They burn millions of gallons of fossil fuel and produce thousands of tons of landfill waste. And eventgo- one choice ers typically burn even more energy getting to and from the event than is consumed at the event itself. one woman Live Earth set out to be different. From the moment we started planning our concert events for July 7, 2007, we aimed to bring them as close one word to the ideal of “zero net impact” as we possibly could. We projected our energy and resource one child use, developed a plan to mitigate our impact, and held everyone accountable for success. In the end, we achieved more than we ever one decision thought possible. This report shows you how we did it—and how you can do it, too. one moment one plan one promise one family one one man one day step one pledge one try matters one dream Live Earth was the largest carbon-neutral public event in history. 5 Foreword Early in my career, I learned that music has a goers, many of whom took alternative transporta- unique power to arouse the memory, excite pas- tion to our venues or participated in recycling sion, and move people to action. programs during the events. Sometimes just a single chord is enough to To make Live Earth a truly low-impact event, remind us of a moment in the past, or to motivate we built and deployed the Live Earth Green Team, us to change our lives—or to with the help of Los Angeles-based Brand Neutral, change the world. to carefully calculate and document our carbon Live Earth, the worldwide footprint and resource needs, both at our venues concert series we produced and and in all our offices and affiliate locations around broadcast on July 7, 2007, was a the world. Our Green Team put comprehensive global wake-up call set to music. policies and programs in place to reduce our Millions of people around energy and resource use and substitute lower-im- the world heard our music, pact alternatives. We trained and motivated our Kevin Wall answered the call, and have personnel around the world to participate. And begun to make lifestyle changes we vowed to hold ourselves accountable to evalu- that will help mitigate the catastrophic effects of ate and publicize the outcome. global climate change. Live Earth was not the first major cause- How did we do? related live entertainment event that I’ve had the The Live Earth Carbon Assessment & Footprint I learned long ago that Report that you hold in your hand is our detailed report to you about our sustainability effort. music can change the world. It explains how we measured our environmen- tal impact, how we set our targets for energy and honor and good fortune to produce or partici- resource reduction, what tactics we used to pur- pate in. I’ve been involved in over a dozen such sue those targets, and how successful we were. I events, and every one has been a reminder that encourage you to review the data we’ve provided, nobody lives in a vacuum—and that everyone can and judge for yourself. make a difference. I’ve learned that when en- I believe that in undertaking this program, we ergetic, talented, creative people set aside their took sustainability seriously. We measured our day-to-day concerns and their differences, and impact according to credible scientific standards, focus their energy on creating change, change is set ambitious goals for ourselves, and made sys- exactly what results. tematic and sustained
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