ICT for Tourisum

ISSN 0915-3160 平成二十九年十月十日発行（年四回一、四、七、十月の十日発行）通巻百十六号 No. Vol. 29 October 2017 4Autumn New Breeze Special Feature ICT for Tourisum A Turning Point for Tourism Informatics “AR HOPE TOUR” ICT-driven Regional Revitalization Transformation of the Philosophy of City Walking Geographic Information Standardization and Potential Applications in Tourism Report Report on Disaster and Crisis Management ICT Symposium 2017 New Breeze Vol. 29 No.4 Autumn October 2017 CONTENTS New Breeze ISSN 0915-3160 Quarterly of The ITU Association of Japan ICT for Tourism BN Gyoen Bldg., 1-17-11 Shinjuku, Shinjuku-ku, Special Feature — Tokyo 160-0022 Japan 1 A Turning Point for Tourism Informatics Tel: +81-3-5357-7610 Fax: +81-3-3356-8170 5 “AR HOPE TOUR” https://www.ituaj.jp/?page_id=310 — Earthquake Reconstruction Experience/Disaster-prevention Education Tourism using Wearable-device Glasses — 9 ICT-driven Regional Revitalization Editorial Committee — seichi junrei by the numbers — Chairman: Wataru Kameyama 14 Transformation of the Philosophy of City Walking Members: Ministry of Internal Affairs and 19 Geographic Information Standardization and Potential Applications Communications, Association of Radio Industries in Tourism and Businesses, Communication Line Products Association of Japan, Fujitsu Limited, Hitachi, Ltd., Japan Broadcasting Corporation, Report KDDI CORPORATION, Mitsubishi Electric Corporation, National Institute of Information and 23 Report on Disaster and Crisis Management ICT Symposium 2017 Communications Technology, NEC Corporation, NIPPON TELEGRAPH AND TELEPHONE CORPORATION, Oki Electric Industry Co., Ltd., Column Panasonic Corporation, Softbank Corp., 24 = A Serial Introduction Part 1= Sony Corporation, Winners of ITU-AJ Encouragement Awards 2017 The Japan Commercial Broadcasters Association, The Telecommunication Technology Committee, and TOSHIBA CORPORATION Publisher: Michiaki Ogasawara Editors: Yuzo Mori Kaori Ohno Naoko Ishida Letters to New Breeze New Breeze welcomes readers’ opinions. Please send comments with your name, address, and nationality by e-mail, fax, or post to the editor. e-mail address: Subscription forms are available on the ITU-AJ website: http://www.ituaj.jp/english/subscription_form.pdf Subscription Fee: Single issue: ¥1,500 Annual subscription (4 issues): ¥6,000 About ITU-AJ The ITU Association of Japan (ITU-AJ) was founded on September 1, 1971, to Disclaimer: Opinions expressed in this coordinate Japanese activities in the telecommunication and broadcasting sectors publication are those of The authors and do not with international activities. Today, the principle activities of the ITU-AJ are to necessarily represent those of The ITU cooperate in various activities of international organizations such as the ITU and to Association of Japan. disseminate information about them. The Association also aims to help developing countries by supporting technical assistance, as well as by taking part in general Copyright © The ITU Association of Japan. All right international cooperation, mainly through the Asia-Pacific Telecommunity (APT), reserved. No reproduction or republication without written so as to contribute to the advance of the telecommunications and broadcasting permission. throughout the world. A Turning Point for Tourism Informatics AkiraProfessor Ide Faculty of Management Otemon Gakuin University One often hears people saying that information is important Content Tourism refers to tourism derived from any kind for tourism, however it seems that there are very few business of media content, such as television, movies or manga (comics people in the tourist industry that recognize what and how the created in Japan). In particular, many anime enthusiasts make information would function in which scenes of tourism. This “pilgrimages to sacred places” depicted in their favorite programs article will give an overview of the relationship between tourism and movies. Of course, “pilgrimage” originally means to travel and information, focusing on ICT, and provide context for to religiously significant locations, such as Jerusalem or Mecca. thinking about the future of tourism and information. However, because anime fans greatly resembled pilgrims in their dedication to content-related locations, these journeys have also 1. Tourism Informatics Systems come to be called pilgrimages. There has been a veritable boom The study of information related to society is generally known in pilgrimages in recent years, and in 2016, “Pilgrimage” was as “social informatics.” This area can be broadly divided into awarded a word-of-the-year prize. two fields, one of which is information systems related to science Of the categories of tourism informatics shown in the figure, and technology, and the other is those related to humanities and the majority of research in tourism informatics is based on social sciences*1. Research on tourism and information can also be management informatics, will therefore, describe this further in classified in general using this framework. the next section. ■ Figure: Organization of Tourism Informatics 2. Tourism Informatics from a Management Perspective The accumulation of research and practice in management has had various effects on the tourism industry. This section discusses the tourism industry from the perspective of management and management informatics. 2.1 Big Data and CRM The field of study related to tourism and information is Management information systems brought great change to generally called Tourism Informatics, and the quality and quantity management, and now, as we enter the Big Data era, we are in the of this research has increased recently as the number of tourism midst of an even greater paradigm shift. Moreover, Big Data is researchers has increased. Information systems research in the greatly affecting the tourism industry. field of Social Informatics can be applied in the tourism industry, An example of Big Data in Japan is the data gathered by and there are also many systems that have been proposed and transportation IC cards such as Suica, from the East Japan developed by science and technology researchers. In Japan, the Railway Company (JR East). Initially, the collected data simply Society for Tourism and Informatics is leading the way and has indicated where customers got on and off trains. However, the published many very interesting research reports[1]. Unfortunately, IC cards have since been equipped with an e-money function for while there has been high-level research, very little has penetrated various purposes in addition to the function for passing through to practical business. automatic ticket gates of railways. In this context, the possibility to Furthermore, humanities and social sciences research in the utilize the collected data has started to be considered. field of tourism informatics can be further divided into two Although the data these systems can collect is highly sought categories. The first is research on content and media and the after by marketers, but personal data is currently legally protected second is on management informatics. The former is also called in Japan. Consequently, this “treasure” has remained unexploited. content tourism, and an academic society for content tourism was While the utilization of such Big Data is just beginning, there formed recently[2]. is much promise in finding effective uses that are able to avoid ＊1 See: University of Tokyo Social Information Laboratory Guide “Social Informatics I (Systems)”, “Social Informatics II (Media),” University of Tokyo Press (1999), etc. New Breeze Autumn 2017 1 privacy issues. agents operating out of their own homes and this type of agency Returning to our discussion of tourism, this sort of purchasing is reviving. The popularity of SNS, and primarily Facebook, is record can be used by retailers for high-level customer-relationship behind this trend. management (CRM). Service providers can collect data on what, Until about ten years ago, an important discussion topic in when and how much of products customers purchased. They marketing was how to achieve top ranking in search engine can then use it to make meaningful suggestions and to provide results. However, as search engine optimization (SEO) techniques better services to those customers. Airlines and hotels are already advanced, a search for something like “Hawaii vacation” only implementing CRM through their own mileage or point systems. displayed ordinary tours. It became more difficult to find As a type of targeted marketing, airlines are giving out bonus results that suited a user’s particular interests using a search miles for flights to particular customers to support sales or to engine. Although this issue persists today, it is expected that real measure demand on particular routes. Premium hotel chains are recommendation systems using artificial intelligence (AI) will also collecting data on customer preferences, such as whether mature in the future. However, I want to emphasize the major guests smoke, which morning paper they read, and the type of role that SNSs are currently playing in the USA in deciding travel view they like. They then share these data over the network. destinations. Having choices to suit one’s taste as to the destination Japanese hospitality services called “Omotenashi”, which have thus and mode of travel can make for a very personalized vacation. far relied on the experience and intuition of hostesses or serving Furthermore, seeing photos and comments on an acquaintance’s staff in Japanese

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