Wishing You the Merriest, and a Happy 2010!

PAGE 10 MIN 12/20/2010

Steven Cohn Editor-in-Chief IT'S A MERRY min/RW CONTEST-WINNING CHRISTMAS FOR JENNIFER CHATHAM...Media Industry Newsletter We presume the New York-based MediaVest vp/activation director will be home for 10 Norden Place Christmas, but on May 1, 2011, Chatham will be in scenic Carmel, Calif., competing in Norwalk, CT 06855 the Big Sur Marathon as the randomly chosen winner of min's November 8 Runner's World (203) 899-8437 contest. Correct answers: (1) Greece celebrated the 2,500th anniversary of the battle [email protected] of Marathon with--naturally--a marathon on October 31, 2010; (2) the January 2012 U.S. Olympic marathon trials for men and women will be in Houston); (3) RW chief running August 25, 2014 officer Burt Yasso's finale was the the Comrades Marathon; and (4) RW Challenge train- ing (runnersworld.com/challenge) is one good way to prepare for a marathon. ...AND UNDER JANE MERTEN'S YOGA JOURNAL "TREE" IS AN APPLE IPAD The Urbana, Iowa-based Aura Cacia senior brand manager is the randomly chosen winner of min's November 1 contest celebrating Yoga Journal's 30th anniversary. Correct answers: (1) actress Sarah McLachlan is on YJ's anniversary cover; (2) YJ has nearly 2 million readers); Dearand (3)min 14.5reader: million Americans practice yoga.

When min started the Integrated Marketing Awards in 2004, we caught the wave as publishers were beginning to grasp the value of their brands in genres beyond print. Although magazine events were well-established, integrating magazine content into other traditional and nontraditional media was relatively new.

Especially when pertaining to magazines and the Internet, and the digital “baby steps” of 2004 have turned into impressive platforms through such devices as mobile and tablets. Social media has evolved from novelty to absolute necessity to build a campaign.

Dear min subscriber: The 10th anniversary of min’s Integrated Marketing Awards will showcase many programs enhancedOn Tuesday, May by 12, advances my colleagues in and technologyI will host the annualand creativity.min Day Conference Atat min’s September 19 breakfast at Newthe Yale York’s Club in Grand New York Hyatt, City. Hundreds we will of c-suite announce executives the and judges’ their teams selections will from more than 125 finalists ingather 24 to categories. network and get the inside scoop on the latest trends, best practices and solutions being used in the industry.

Plus,I look forward we will to Playboy continue chief content our officertradition & editorial of directorhonoring Jimmy theJellinek “Sweet 16” marketers from agencies, clientsdissecting whatand his media company whohas successfullyare expert embraced in—licensing achieving a brand top for platformsresults through integrated campaigns inoutside magazines. of a publisher's traditional comfort zone.

Also timely will be a Q&A with Bauer Media Group executive vice president Sebastian WeRaatz. are He’ll honored talk about to how have a global General company withElectric a newsstand director sensibility of is globalleverag- media strategy Jason Hill key- noting.ing social mediaHill to willfuel its reveal print magazines. how he and his team literally bring excellent integrated marketing campaigns “to life.” At min Day, we’ll cover everything you need to know now—including ideas for new revenue sources, deeper engagement with audiences, new content products and more. With Anspeakers exciting from The andAtlantic rewarding, Wired, The morningWall Street Journallies ,ahead Forbes, onBuzzfeed September, Huge, 19, and we welcome your joining us.Amplifi The US, finalistsScientific American are, onTime pagesand more, 8 thisand is 9the in one theconference August that 25you min, and for further information includingwon’t want to miss.registration— go to minonline.com/ima.

ThankFor complete you information for your visit: continued www.minday2015.co enthusiasmm. and support.

We welcome you to join us, and thank you for your continued support. Sincerely, Wishing you the merriest, and a happy 2010!

Steve Cohn Editor-in-Chief min

www.minonline.com © 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. March 2, 2015 Media Industry Newsletter Vol. 68 No. 9 New York, N.Y. www.minonline.com

Steve Smith's Eye on Magazine Media 360º Brand Audience Report: Magazine Brands Benefit from Post-PC Distribution. Mobile Web growth continues to outpace or compensate for flat to negative growth in desktop traffic for most magazine media brands, according to the Magazine Media 360º Brand Audience Report. Brands seem to be enjoying a disproportionately large part of the mobile migration because of a confluence of forces. A key distribution driver is Facebook, which changed its algorithms last year in ways that favored media over general consumer brands, and much of that experience is now mobile. Meanwhile, Google's mobile search has become friendlier to media, whose brands tend to appear in suggested searches in the query box. And several publishers are starting to rethink their content strategy as mobile first. ` (story continues on page 6; charts are on pages 8-11) "Reader's Digest's" Good Neighbor Policy is 80 Years and Counting... The 1922 Reader's Digest founders and Lila Acheson Wallace were no fans of FDR, but it was during the 1930s that they first emulated his Latin America-focused "Good Neighbor Policy" worldwide with editions that left favorable impressions of RD and of the United States. In spite of the 21st-century turbulence at Reader's Digest Association–led by the two emergences from Chapter 11 bankruptcy protection–this part of its heritage continues. Last month, RD U.S. editor-in-chief Liz Vaccariello received a letter from Hiba Jameel, who credited RD for "teaching me English" while growing up in Baghdad during the 1990s. (continued on page 2) ...And Business at Reader's Digest Association Is Better. President and CEO Bonnie Kintzer is marking the first anniversary of her hire (and rejoining the company after four years as Women's Marketing Inc. CEO) and tells min that "all of our brands are profitable." That is vague, but Kintzer was not around during RDA's 2010 and 2013 emergences from bankruptcies that eradicated much of the debt–albeit unpleasantly, with some contractual retirees not receiving full benefits. (continued on page 2) Twenty-two Years Ago, Mort Zuckerman Saved The New York "Daily News." The real-estate magnate, political pundit and 30-year U.S. News & World Report owner is exploring the sale of the Daily News. Zuckerman says that the 96-year-old brand is "as strong a position than it has ever been, particularly online." It is a circum- stance quite the opposite from his rescue in 1993. Then, conditions were in shambles after the November 1991 death of owner Robert Naxwell, the British mogul (Daily Mirror, Macmillan, etc.) whose financial misdoings were revealed post-mortem. Ironically, Zuckerman's fellow newspaper hero was Rupert Murdoch, who repurchased the troubled New York Post that same year. • MEDIA, POLITICS AND CIVILITY; FAST COMPANY APP REVIEW...Pages 2 and 3 • SLATE'S "PANOPLY" OF PUBLISHER PODCASTS...... Page 4 • OSCARS WERE WINNING FOR TIME INC. AND CONDÉ NAST...... Page 5 • GLAMOUR STARS ON THE MAGAZINE MEDIA 360o "RUNWAY"...... Page 7 • BRIDES' LIVE WEDDING; SAREYAN HEADS ANDREWS McMEEL UNIVERSAL... Page 12 www.minonline.com © 2015 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. Page 2 min 3/2/2015 "Reader's Digest's" Good Neighbor Policy... (continued from page 1) She would borrow editions from her late aunt–an RD subscriber–and whenever Jameel did not understand a word, she would "write it down, use the dictionary to write its meaning, and then move on and try to make sense of the entire article. I also used the Games section to improve my English." The end result was a proficiency that enabled Jameel to become an Arabic- to-English U.S. Army translator as a 20-year-old during the early stages of the Iraq war in 2003. Subsequent achievements include a Fulbright scholarship and a master's degree in international relations, and now she is setting her sights on attending law school. There are missing details–such as how the aunt got the U.S. RD when Iraq had been a member of the so-called "Axis of Evil" since the Persian Gulf War in 1991–but, suffice it to say, Jameel thanked "everyone who works at RD for making a huge difference in my life. [I hope] you will give a bright future to another person the way you did to me." Says Vaccariello: "This makes my heart smile." ...And Business at RDA Is Better (continued from page 1) Home offices are now in White Plains, N.Y. (the corporate successor to the famous Pleasantville, N.Y., campus), Manhattan (sales) and Milwaukee, where 2002 acquisitions Birds & Bloom and Taste of Home (flagships of the former Reiman Publications) relocated from suburban Greendale, Wis. "It's all working very well," says Kintzer. The better ésprit de corps is seen by the Reader's Digest Foundation (a legacy of the Wallaces) initiating the R.E.A.D. campaign to improve childhood literacy, and Taste of Home launching a national Girl Scout Cookie Recipe contest. The four categorical winners chosen by readers will win prizes ranging from $250 to $500, and some of the recipes will be featured in the magazine. Civility Wins (Jeb Bush). In his March 9 Sense and Sensibility essay on the 2016 GOP presidential hopeful, Time columnist Joe Klein called Bush's "grown-up tone" a "breath of fresh air" next to the "[Rudoloph] Giuliani-style pestilence that has plagued the Republic for the past 25 years." Here is Klein's conclusion: His candidacy tales crazy off the table–no nutso talk about vaccinations or evolution or the President's patriotism. Even if you disagree with him, his civility deserves respect. Civility Loses–But Tries to Recover (Rudy Giuliani). The former New York mayor questioning whether President Obama "loves America," produced this retort by Meet the Press host Chuck Todd (February 22): This week's race to the bottom...is proving why Americans are learning to hate politics and the media. Giuliani wrote a semi mea culpa in The Wall Street Journal (February 23). He regretted the "blunt language," but hoped that "the intention behind those words can be the basis for a real conversation about national leadership and the importance of confidence and optimism in framing America's way forward."

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Hofmann ([email protected]); Marketing Director: Kate Schaeffer ([email protected]); Assistant Marketing Manager: Marly Dice ([email protected]); Senior Editor: Caysey Welton ([email protected]); Production Manager: Sophie Chan-Wood ([email protected]); Graphic Designer: Yelena Shamis ([email protected]) Event Content Manager: Kelsey Lundstrom ([email protected]); Senior Account Executive: Tania Babiuk ([email protected]); Boxscores ([email protected]) SVP, Media Group: Diane Schwartz; Access Intelligence, LLC President & Chief Executive Officer: Don Pazour; Chief Operating Officer: Heather Farley; Subscriptions/Client Services: 888-707-5814; List Sales: Statlistics, 203-778-8700; Advertising: 203-899-8498; Reprints: Wright’s Media, 877-652-5295 ([email protected]); Editorial Offices: 10 Norden Place, Norwalk, CT 06855; 88 Pine Street, Suite 510, New York, NY 10005; Faxes: 203-854-6735, 212-621-4879; www.minonline.com Access Intelligence LLC, 4 Choke Cherry Road, 2nd Floor, Rockville, MD 20850; Ph: 301-354-2000 Published 2015 © by Access Intelligence LLC. Distributed via email and online. For email and postal address changes, allow 2 weeks notice. Send to: Client Services or call 888-707-5814. For advertising info contact 301/ 354-1629. Contents may not be reproduced in any form without written permission. Subscription Rate: $1099 min 3/2/2015 Page 3 Steve Smith's App Review: "FAST COMPANY" TRIES TO SOLVE FOR THE MAGAZINE APP PROBLEM. You have to give Fast Company credit. They have accurately diagnosed the problem that continues to plague most mobile app strategies that major magazines have adopted. The "tablet edition" from most brands is ghettoized into the Apple Store Newsstand section that hides their icons one click down from the homepage and miles away from user consciousness. Mean- while, the mobile Web is taking off for most brands, even though it offers neither publisher or reader the same level of flexibility, design polish, personalization or tracking capability as apps. Working with Adobe, Fast Company tries to solve for the magazine app dilemma with a new iOS product (strictly looking at the mobile version) that contains multiple views across all of Fast Company’s five main sites and monthly magazine in a credible package that's much more adaptable than the mobile Web. First off, the new FC app is not in the Newsstand, and so it’s not hidden and requires fewer clicks to access. More than that, the app ably filters and curates the many inputs from FC's multiple brands in intriguing ways. Aimed at the mobile user’s desire for a quick content snack, the editors curate the five most notable stories from across its sites into "Today's Top 5 Picks." The "Read More Stories" section is the full feed. But even here the user can apply a filter to let in any of the five FC sites: Fast Company, Co.Design, Co.Exist, Co.Create and Co.Labs. This is a good solution for publishers like FC that have spawned brand extensions into new genres in recent years. It’s also the kind of customization that can be applied and re- tained for the user much more ably in an app environment than the mobile Web. The app also integrates the monthly magazine in a highly- readable format that follows the design schema of the daily content. Magazine sidebars and illustrations are integrated into the feed. All of the sharing tools are consistent across the digital magazine and Web content. And I especially like the fact that the magazine downloads all at once for easy offline reading. In this way, FC has succeeded in retaining some of the feel of a tablet edition within the form and usability of a live mobile feed. There are some nice little touches with the Web and magazine content. Like many apps, a right-to-left swipe advances a reader to the next article in a section, but here the articles are previewed in a bottom-surfaced headline. Sharing tools are pulled directly from the iOS interface, and are comprehensive and fully integrated. The design sense is strong throughout, with large full-screen splash pages for most articles, reminding me that FC has a rich print legacy. FC acknowledges this is a work in progress, which it clearly is. There is no archive-wide search function or an article bookmarking feature, both of which are necessary to a brand that wants its content to serve as a research tool. The design is legible on larger smartphone screens, but I want font adjustments, an APP REPORT CARD offline reading mode and a tap-to-top function to improve the experience. There is no commenting functionality or access to user comments User Experience B+ form the Web. The app also asks permission to send alerts, but doesn’t give readers the option to adjust filtering presets. Overall Design B+ The monetization strategy isn’t fully clear. For now, digital magazine content is accessible, but the app promises subscription options Social Integration B+ in May. Whether and how FC will monetize the free Web content is un- Mobile Utility C+ clear because no ads, native or otherwise, are visible. The new Fast Company app is a thoughtful attempt to solve a core Monetization N/A problem of bringing magazine content to mobile devices. And it's integration of magazine and Web content is viable, and it leverages Final Grade B+ some, if not all, of the advantages of the app environment. Page 4 min 3/2/2015 Steve Smith's Money Shot: SLATE FORMS PREMIUM PODCAST NETWORK TO FIND SCALE. The hit podcast Serial reignited interest in podcasting among listeners, publishers and advertisers. Podcasting’s problem has never been about listener enthusiasm, but instead scale and discovery—audiences finding what they want and advertisers reaching enough listeners to make it worth buying against. Slate, arguably the most evolved publishing brand in podcasting, is applying their expertise on all those areas to a network of programming that will include 12 shows from brands that include Inc., The New York Times Magazine, Real Simple, New York, The Huffington Post, and Popular Science. Panoply will curate and network premium content brands for better listener discovery and to entice advertisers to buy. Slate GM Brendan Monaghan tells min that publisher partners “gain access to a broader audience through a variety of strategies including promotion across large platforms like iTunes, Stitcher, social media and, most importantly, within shows themselves.” Cross-promotion within existing podcasts has proven especially effective in helping Slate’s 15 podcasts achieve 6.5 million monthly downloads. Panoply will also sell across the podcasts using a format that has been very native and powerful in podcasting—host reads. Typically working in two parts, a standard buy includes a 15-second audio pre-roll that it brought home by a host discussing the sponsor in a 30- 60 second mid-roll section of the podcast itself. “Direct response advertisers have seen great returns from them and listeners find them engaging,” Monaghan says. Pricing for podcast advertising of this type ranges from CPMs of $20 to as high as $80, contingent on exclusivity. Advertising will be sold as a network as well as at a show and category level. Panoply seems like a smart attempt to create a “quality” vertical network that is dis- tinct from the mosh pits of iTunes and Stitcher. It gives advertisers both scale and especially premium, branded inventory. Discovery and expanding the base of podcast listeners remain chief challenges, however. Panoply doesn’t have an app yet, and launching a new branded app is as risky a venture in mobile as it is. The partners, both in and outside of the podcasts will likely be the real customer acquisition drivers.

CALL Saluting Sales FOR Excellence at ENTRIES! Media Companies

Entry Deadline: March 6 | Final Deadline: March 13

Recognizing outstanding media sales performance, min’s Best Sellers in Media Awards salutes those in the trenches, selling the print, online, on-air and multi platform programs and creating a winning proposition for both the advertiser and the media brand. Enter online today!

Enter Today: www.minonline.com/bestsellers

Questions? Contact Mary-Lou French at [email protected], 301-354-1851

25402 min 3/2/2015 Page 5 At the Academy Awards: "Architectural Digest's" Good-Luck Greenroom... Although there was an Oscar presence at the 2014 AD Greenroom with 1994 best actress Susan Sarandon (Dead Man Walking) advising designer David Rockwell, the heat was on this year because Still Alice star Julianne Moore worked with the Commune design team. Would Moore using her co-creation in advance of the best actress presentation on February 22 be a good omen? It was. Moore won her first Academy Award, and she gave a moving acceptance on the need to support clinical research for early-onset Alzheim- er's disease, which plagued her character. Moore marked her first visit to the Greenroom on February 19 by tweeting a selfie of her and her Commune colleagues. Her last addition was a jasmine-like fragrance popular in homes in the Hollywood Hills, which the Greenroom typified. Essence's Black Women in Hollywood luncheon is also proving to be a good-luck charm. Last year, Lupita Nyong'o attended in advance of her win as best supporting actress for 12 Years a Slave. And this year's attendees on February 19 were treated to a John Legend performance of Glory, from the film Selma that won best original song. (Greenroom photograph by Roger Davies.) ..."Vanity Fair's" Starry Dinners... There were two on Oscar night. Better known was VF editor-in-chief Graydon Carter's dinner in a custom-designed space in Beverly Hills that connects the Wallis Annenberg Center for the Performing Arts and City Hall. It was a more intimate gathering than the hundreds of celebrities–including the winners with their statuettes–at the after-party, but there were plenty of VIPs, including fashion designer Tom Ford, who looked far less risqué with Carter than he did on VF's 2006 Hollywood Issue cover with Scarlett Johansson and Keira Knightley. VF chief revenue officer, Chris Mitchell, hosted his dinner for clients at Spago. He is pictured with guest performer Christina Aguilera. Mitchell calls his experience "a great week. The 750 million media impressions for our partners at VF's Hollywood Social Club and Campaign Hollywood set a new record for us." (Photographa by Getty Images.) ...And "People's" Event for the People. People and Entertainment Weekly editorial director Jess Cagle wore a tuxedo to interview celebrities in the On the Red Carpet Academy Awards pre-show, but he and People publisher Karen Kovacs made it a point to greet the 700 guests at People's third Oscar Fan Experience. Among the perks for these folks, who included decades-long People sub- scribers, were seats in the bleachers next to the Dolby Theatre. Their day culminated with an Academy Awards party at the El Capitan Theatre. The guests were treated like celebrities, and they felt like them, too, with the women getting free beauty "activations" from event sponsor Maybelline New York. (Photograph by Colin Young-Wolf/Invision.) Order Your Copy Today! www.minonline.com/mobileguidebook Mobile App In this guidebook, we’ve compiled the newest mobile trends, the hottest apps and perspectives from the best thinkers and writers working in the mobile market today.

Guidebook • Mobile Strategies, Trends & The Ecosystem Chapters Include: • Mobile App Reviews & Analysis for Media Brands • Media Insiders’ Insights

Questions? Contact Marly Zimmerman at [email protected] or 301-354-1703. 24790

24790_min_Mobile_App_Ad_7.5x2.indd 1 9/25/14 9:20 AM Page 6 min 3/2/2015

EYE ON INNOVATION STEVE SMITH

Magazine Brands Benefit From Post-PC Distribution (continued from page 1)

The recently relaunched Playboy.com, for instance, is up 830.3% in mobile uniques YoY, now with over 6.6 million, compared to 1.5 million on the Web, which is up only 5.1%. Playboy tells min it is suc- ceeding in monetizing mobile, with some clients buying specifically for the platform. The publisher is striking while that iron is hot by launching a new branded app called Playboy Now. This is the latest in many attempts to get the app model right. Unlike previous iterations, this one breaks free of the News- stand cage and also feeds real-time content from the Web. Part of that story is video, which they tell us is growing twice as fast as overall traffic. It is part of a content strategy shift towards more humor content, which plays into the strengths of both mobile usage and video snacking. Road & Track (+45.6% Web, +408.8% mobile) says its huge mobile growth is tied directly to its social expansion. More of R&T’s traffic is coming from Facebook than any other referral source, and that is overwhelmingly mobile. Another big help is the site’s migration to Hearst’s new “RAM” content platform. R&T has replaced a responsive site, which was awkward on phones, to a new set of mobile templates that improve user experience and allows for more content. Beth Buehler, SVP of digital strategy and operations for Rodale echoes R&T’s point that mobile is as mobile does. As some of the distribution platforms like social and search become predominantly mobile, they are seeing marked lifts across the sites like RunnersWorld.com (+138.4% Mobile), Prevention.com (+120.5%) and WomensHealth. com (+91.1%). The new Prevention mobile site is based on templates to allow for better monetization and experience. They will be rolled out to the other Rodale sites in coming months. Likewise, RealSimple.com (+63.7% mobile, YoY) attributes this to a 111% YoY growth to social refers. Again, Facebook is critical to that. Vegetarian Times' VT.com (-30.9% Web, +196.2% mobile) says a perfect storm of trends is driving their overall growth. More health and animal welfare reports compel people to seek out more vegetarian meals. But the 1.5 million social media followers now help make social refers 20% of traffic. While it is not apparent in the YoY metrics, Bonnier’s Flying saw a 1000% growth in video viewers between August and January. According to managing editor, Bethany Whit- field, the video boom was sparked by its user-generated video contest a year ago. Those hundreds of submissions formed the core of what became a hub for aviation videos from Flying and others. Sister brand Field & Stream saw its January YoY video uniques rise 320% from its coverage of the 2015 SHOT Show. The site says that trade shows are great way to gather a lot of eye candy for enthusiasts with a very small video budget. When it comes to sheer scale on mobile it is hard to match People.com’s 24.7 million uniques in January—up 165.4 % YoY. This is a migration is so fast and massive that monetization is imperative. Anne Toal, associate publisher, digital, says that native ads and, video units in particular, are performing very well. She says, “One of our best performing mobile units is our Tune in Takeover, essentially an auto expanding video ad. We see this unit outperform other units in terms of engagement, video completions and clicks.” Last year, Toal revealed that while People is trying to move media buyers to a single CPM across platforms, many agencies prefer platform-specific breakdowns. But while many publisher worry or complain about lower rates on mobile, Toal said in October that People.com mobile Web CPMs were running in the mid $20 range compared to $15 on desktop.

Steve Smith (popeyesmith @c o m c a s t .n e t ) is digital media editor for min/m i n o n l i n e .c o m . min 3/2/2015 Page 7 minfographic: GLAMOUR STANDS OUT IN FASHION AND BEAUTY AUDIENCE SHARE. Glamour has had a good six-month run according to a recent cumulative Magazine Media 360º Brand Audience Report. Data that was collected from August 2014 to January 2015 shows Glamour leading or, tied for, the top spot in every editorial category share—print+digital editons, Web (desktop/laptop), mobile Web and video. Vogue's print+digital audience is a draw with Glamour, but its Web audience clearly lagged behind other brands within the set. A bright spot, however, is video, where it held a 20% audience share. That's significant considering the platform is not only in its rela- tive infancy, but is also highly attractive to advertisers. Allure performed consistently well across all platforms, accounting for around 10% of the audience share in three of the four categories. But the brand especially stood out with its video share, which accounted for more than one-third of the category's audience.

W 2% W 1% • • Lucky 3% Lucky 3% 18% • 16% • Glamour Glamour Harper’s Bazaar 5% • 7% Marie 16% 18% Claire People Vogue StyleWatch 6% 8% Marie Claire Harper’s Bazaar 7% Life & Style 8% 14% 8% Allure Elle People 15% StyleWatch InStyle 9% Vogue 8% 9% 9% 10% InStyle Elle Allure Life & Style

Print+Digital Editions Web (Desktop/Laptop)

Magazine Media 360O Magazine Media 360O Editorial Category Share—Fashion and Beauty Editorial Category Share—Fashion and Beauty Monthly Average: August 2014 – January 2015 Monthly Average: August 2014 – January 2015 W 1% • Life & Style 2% InStyle <1% • 17% • Glamour W 1% • People StyleWatch 1% • 44% 6% Glamour Lucky 15% People StyleWatch 7% Marie Claire 20% Vogue 8% Vogue 14% Elle 9% InStyle 10% 11% Allure 34% Harper’s Allure Bazaar

Mobile Web Video Page 8 min 3/2/2015 -14.2% -24.6% 15.7% 16.5% 31.5% Total Total 360° 14.5% 2.2% 4.2% 6.5% 32.4% 19.6% 17.9% 8.8% 22.9% 9.3% 60.9% 17.6% 4.8% 2.7% -4.8% -1.8% -5.4% 6.3% 5.4% 24.2% 5.8% 22.9% 10.4% 5.6% -0.4% 7.5% -6.6% 25.1% 13.7% 12.4% -0.8% 3.1% 24.1% 13.1% -4.5% - - 15100.0% - Video - - - 131.7% - - + - - -93.1% + - 131.7% -100.0% - - - 58.1% ------138.8% - -100.0% - - - Mobile Web 29.7% 278.0% 45.7% 55.5% 129.7% 59.3% 76.6% 62.4% 74.6% 167.4% 56.4% 167.4% 93.2% 129.7% - - - - 36.8% 235.2% 77.0% 10.4% 202.5% 310.2% 81.6% 52.9% - - 187.6% 49.1% 72.2% + 52.8% 36.8% 82.8% + 70.6% 47.7% Web (Desktop/ Laptop) -56.7% -37.6% -12.9% + -7.9% + 11.4% 15.0% 40.8% 33.1% 17.3% 57.3% 4.5% -7.9% -33.3% 68.0% - -100.0% -19.3% -8.4% -12.7% 75.5% 11.2% 35.1% 36.1% 0.6% -15.4% -15.0% -21.3% -28.5% 41.8% -22.5% 3.2% -36.8% 16.9% 88.4% -5.4% -20.4% 1.5% -4.3% January 2015 vs. January 2014 (% change) Print+ Digital Editions -12.7% -22.7% -4.2% 3.6% 0.0% 0.0% 1.2% 2.9% -5.8% 9.4% 4.8% 9.2% 2.8% -1.0% 4.4% -5.4% -1.8% -1.7% -0.7% -2.8% 18.3% 3.2% 5.3% 9.2% 1.8% 2.6% 6.0% 84.6% 12.0% -3.8% 6.4% 23.9% -2.3% 6.4% -4.3% 13.2% 2.0% 12.7% 7.2% -9.5% Total Total 360° 229 236 2,428 287 5,306 1,479 1,198 580 4,284 7,674 284 2,091 40 -170 -88 -106 1,595 126 1,850 1,422 436 3,060 488 272 -21 -880 6,539 93 -670 -292 1,045 973 1,115 -23 597 2,216 1,102 187 2,443 -312 Video - - 198 - - 550 - - (297) 354 - 198 (3) - - - 331 ------906 ------49 - - (44) - Mobile Web 1,063 14 2,685 80 4,638 618 1,022 303 1,995 4,703 240 2,685 - - - - 2,658 207 1,069 898 17 1,671 330 156 258 - 5,332 - - - 633 796 1,171 125 867 445 1,082 70 1,663 263 Web (Desktop/ Laptop) (746) 24 (455) 207 470 125 781 79 769 2,045 17 (455) (19) 17 - (74) (1,324) (27) (92) 390 51 323 81 1 (437) (119) (2,724) (36) (133) (144) 196 (550) 66 (282) 380 785 (88) (29) 34 (22) January 2015 vs. January 2014 (change 000) (88) 198 Print+ Digital Editions - - 198 187 (605) 198 1,817 572 27 (337) 62 (187) (88) (32) (70) (54) 874 134 368 1,066 78 115 158 (761) 3,025 129 (537) (148) 216 727 (122) 134 (650) 938 108 146 790 (553) Total Total 360° 10,206 5,572 37,638 885 27,050 8,262 13,628 2,532 45,847 12,603 1,609 43,278 1,470 3,508 4,915 1,964 25,280 2,337 5,880 5,883 7,544 13,361 4,689 4,820 5,963 6,197 39,700 1,243 2,722 4,407 4,165 7,113 8,972 2,859 19,092 9,214 8,419 1,288 15,613 6,873 Video - - 150 - - - - - 319 - - 150 3 - - - 569 ------6 ------35 - - 44 - 2,324 26 2,070 135 Mobile Web 6,055 989 1,370 181 3,535 2,809 257 2,070 - - - - 7,221 88 384 1,166 163 825 106 191 488 - 17,971 - - - 337 1,620 1,623 - 1,641 1,208 1,307 - 2,354 551 5,788 - 5,718 - 4,129 829 1,915 Web (Desktop/ Laptop) 239 4,434 3,568 381 5,718 57 25 - 74 6,877 320 725 517 454 920 223 243 2,829 210 18,148 169 354 506 467 2,449 2,073 767 2,248 888 1,616 142 2,287 514 2,094 5,546 29,700 750 16,866 6,444 10,343 YEAR AGO - January 2014 (000) Print+ Digital Editions 2,112 37,559 6,226 971 35,340 1,410 3,483 4,915 1,890 10,613 1,929 4,771 4,201 6,927 11,616 4,359 4,387 2,646 5,987 3,575 1,074 2,368 3,901 3,360 3,044 5,276 2,092 15,203 7,083 5,496 1,146 10,928 5,808 10,435 5,807 40,066 1,172 Total Total 360° 32,356 9,741 14,826 3,112 50,131 20,277 1,893 45,369 1,510 3,338 4,827 1,858 26,875 2,463 7,731 7,305 7,980 16,421 5,177 5,092 5,942 5,317 46,239 1,336 2,052 4,115 5,210 8,086 10,087 2,836 19,689 11,430 9,521 1,475 18,056 6,561 - - 348 - - 550 - Video - 22 354 - 348 - - - - 900 ------912 ------84 - - - - 3,387 40 4,755 215 10,693 1,607 2,392 Mobile Web 484 5,530 7,512 496 4,755 - - - - 9,879 295 1,453 2,063 180 2,496 436 347 746 - 23,303 - - - 971 2,416 2,794 125 2,508 1,652 2,389 70 4,017 814 5,042 24 5,263 207 4,599 953 2,696 Web (Desktop/ Laptop) 318 5,203 5,613 398 5,263 38 42 - - 5,553 293 633 907 505 1,243 304 244 2,392 91 15,424 133 221 362 663 1,899 2,139 485 2,628 1,673 1,528 113 2,321 492 2,006 5,744 29,700 750 17,064 6,631 9,738 Print+ Digital Editions CURRENT MONTH - January 2015 (000) 2,310 39,376 6,798 998 35,003 1,472 3,296 4,827 1,858 10,543 1,875 5,645 4,335 7,295 12,682 4,437 4,502 2,804 5,226 6,600 1,203 1,831 3,753 3,576 3,771 5,154 2,226 14,553 8,021 5,604 1,292 11,718 5,255 Bloomberg, L.P. Inc. Time AARP Media Meredith Corporation Hearst Magazines Condé Nast Hearst Magazines Publishing Company Meredith Corporation Condé Nast Condé Nast AARP Media Bonnier Corporation Reader's Digest Association Meredith Corporation TEN Time Inc. Time Rodale Inc. Condé Nast Time Inc. Time Kalmbach Publishing Co. Hearst Magazines Condé Nast Inc. Time Entrepreneur Media Reader's Digest Digest Reader's Association Meredith Corporation Dwell Media Bonnier Corporation TEN Condé Nast Hearst Magazines Meredith Corporation Crain Communications, Communications, Crain Inc. Consumer Reports Time Inc. Time Hearst Magazines Active Interest Media Inc. Time Meredith Corporation Hearst Magazines Bloomberg Businessweek Departures Magazine Brand AARP Bulletin Diabetic Living Cosmopolitan Allure Car and Driver Better Homes and Gardens Bon Appétit/Epicurious Details AARP The Magazine Dirt Rider Country American Baby* Car Craft Entertainment Weekly Bicycling Brides All You Discover Country Living Architectural Digest Architectural Coastal Living Entrepreneur Birds & Blooms Allrecipes Dwell Cycle World Automobile Condé Nast Traveler Esquire EatingWell Autoweek Consumer Reports Essence Elle Backpacker Cooking Light Every Day with Rachael Ray Elle Decor min 3/2/2015 Page 9 9.8% -13.4% 7.4% 11.2% -6.1% 6.7% 0.8% 3.6% 15.5% 20.0% 18.9% 6.5% 1.6% 12.9% -7.7% 6.7% Total Total 360° 12.0% 28.3% -3.0% -9.0% 4.3% ** 26.7% 10.2% 13.9% 32.5% 14.9% 14.4% 8.0% 15.7% -7.0% -0.6% 31.2% 5.6% -11.9% ** 13.2% 61.9% 0.4% 33.0% 12.8% 8.2% -9.2% - - - + - -96.9% - - - - - 30.1% 1000.0% - -44.8% Video 0.0% - - - - ** + + -2.7% ------100.0% - - 320.0% - ** + - - - - - 10.3% -38.3% 227.1% + 72.2% 222.3% - 106.5% + 46.8% 34.5% + 201.7% 54.2% 90.1% Mobile Web - -100.0% 58.5% 55.5% -25.7% - 87.7% ** 134.3% 124.7% 117.1% 223.6% - 89.2% 182.1% - 23.1% 154.7% 110.4% -3.8% 8.5% ** - 87.0% 18.4% 174.4% 248.7% 53.8% 4.8% 17.1% Web (Desktop/ Laptop) 93.6% 30.5% -13.9% 230.6% -41.0% -8.1% 46.0% 16.7% 12.1% 207.0% 31.5% 8.2% 11.4% 14.7% 147.0% -39.3% -32.4% -12.4% ** -48.8% 54.9% -4.8% 81.9% - 42.2% 59.6% -15.7% -40.2% -17.4% 31.2% 18.8% -12.0% -69.6% ** 122.2% 0.0% -30.2% 62.7% 67.0% 14.5% -5.5% -31.7% 4.5% January 2015 vs. January 2014 (% change) Print+ Digital Editions -11.4% -17.2% 3.9% -4.7% -5.5% 3.8% -14.3% 0.0% 0.0% 5.5% -7.4% -11.7% -16.1% 4.5% 3.9% -2.0% -7.3% -2.1% ** 25.5% -5.2% 3.1% -3.1% 14.9% -2.8% 0.6% 16.0% -3.0% -5.5% 12.5% 4.9% 6.9% -3.6% ** 9.4% 64.3% -5.6% -6.0% 4.1% 0.4% 3.4% -4.0% 34.9% Total Total 360° 1,116 2,155 -887 1,185 197 822 -204 811 15 45 956 637 1,497 -550 -233 746 ** 760 674 1,101 531 1,491 1,449 604 1,110 339 766 -975 -39 1,196 4,306 482 -1,035 ** 135 3,370 -364 7 3,432 439 1,324 -1,048 5,311 Video (723) - - 99 10 1 - (321) ------** 1 380 - - (40) - - - - - (338) - - - 32 - ** 8 ------66 (240) Mobile Web 2,777 103 2,024 1,402 498 - 843 121 36 294 727 351 (64) - 1,356 ** 624 392 789 394 1,399 1,147 - 911 213 - 566 363 (97) 3,378 (3) 36 ** 1,065 - 156 - 30 2,218 286 1,013 33 2,826 Web (Desktop/ Laptop) 1,559 92 290 202 641 (25) (90) 114 9 412 108 991 (137) (59) (325) ** (311) 209 312 (96) (71) 408 - 364 102 (8) (943) (118) 101 539 (85) (811) ** 258 33 (0) (123) 74 897 143 (111) (848) 849 January 2015 vs. January 2014 (change 000) (318) (179) 378 (220) - 250 (198) 155 Print+ Digital Editions (2,181) (1,082) (1,228) (1,417) (349) (174) (285) ** 445 (307) - 233 203 (106) 604 (165) 24 774 (260) (284) 1,192 390 538 (260) ** 516 94 3,214 (241) (97) 317 10 422 (299) 1,875 Total Total 360° 7,323 3,342 12,123 1,791 1,256 4,785 3,373 5,288 12,105 18,104 2,578 17,510 4,031 2,846 6,592 7,115 7,175 10,701 4,454 18,112 4,055 7,680 4,241 4,892 13,845 6,099 9,984 13,809 8,620 8,723 6,972 16,770 1,022 22,047 5,441 4,725 1,911 10,408 6,600 3,424 16,167 11,415 41,259 - - 331 - - - - - 1 Video ------1,451 - 329 - - - - 338 - 1 - 10 - - 1,613 ------638 627 224 - 792 - 77 - 360 632 1,556 249 - Mobile Web 1,547 - 465 314 2,287 546 1,195 513 3,734 - 1,021 117 - 2,451 235 97 3,059 79 420 - 1,822 - 1,223 179 - 163 1,272 - 115 1,884 681 16,532 278 61 1,107 248 54 199 343 674 1,769 349 182 2,614 - 637 380 2,578 Web (Desktop/ Laptop) 692 1,467 498 3,527 - 862 171 51 2,346 681 324 2,858 710 1,166 - 1,759 27 1,665 262 407 118 1,338 302 986 2,013 2,673 18,731 6,821 3,281 9,893 1,543 1,125 4,586 2,670 3,982 8,779 17,506 13,349 4,031 1,744 5,898 2,250 YEAR AGO - January 2014 (000) Print+ Digital Editions 5,937 6,588 3,443 10,522 4,055 5,797 3,953 4,841 8,710 5,183 9,562 7,892 7,821 7,138 6,972 11,576 995 19,159 5,000 4,318 1,630 7,798 6,298 2,323 12,271 7,423 5,368 2,396 8,145 3,138 12,934 1,806 1,301 5,741 4,010 6,785 12,302 17,554 18,256 Total Total 360° 11,272 3,606 7,266 8,216 7,706 12,192 5,903 19,297 4,659 8,790 4,580 5,658 12,870 6,060 11,180 18,115 9,102 7,688 10,045 17,886 1,157 24,202 8,811 4,361 1,918 13,841 5,713 3,863 17,492 10,368 46,570 2,345 1 - 10 - - - - - 11 - - 672 1 380 Video - - 1,411 - 428 ------1 - 42 - - 890 8 ------704 387 - 722 - 1,635 121 113 3,076 294 1,087 983 2,958 2,903 185 2,460 1,089 706 940 Mobile Web 2,593 1,660 5,758 - 1,932 330 - 3,017 598 - 6,436 76 456 1,522 2,887 - 4,000 336 - 193 3,491 103 401 2,897 714 19,359 - 919 36 1,018 362 63 2,890 611 451 1,665 1,971 2,289 212 4,601 327 589 Web (Desktop/ Laptop) 596 1,397 906 3,817 - 1,226 273 43 1,403 563 425 3,397 625 355 1,607 2,017 60 3,224 262 284 192 2,235 394 1,129 1,902 1,826 19,581 123 6,170 6,503 3,102 10,271 1,323 1,125 2,250 4,836 2,472 4,137 7,362 13,064 17,157 3,539 2,189 5,591 6,791 Print+ Digital Editions CURRENT MONTH - January 2015 (000) 3,337 9,294 4,659 5,632 3,977 5,615 8,450 4,899 10,754 8,282 8,359 6,878 6,915 12,092 1,089 16,978 8,214 4,077 1,533 8,115 5,216 2,333 12,693 7,124 7,243 2,222 Hearst Magazines Bauer Media Group InterMedia Outdoors Inc. Time Bauer Media Group Meredith Corporation Meredith Corporation Bauer Media Group Condé Nast Hearst Magazines American Media, Inc. Rodale Inc. Meredith Corporation Time Inc. Time American Media, Inc. Condé Nast Publishing Company Condé Nast Hearst Magazines Martha Stewart Living Omnimedia, Inc. Meredith Corporation American Media, Inc. Meredith Corporation InterMedia Outdoors Meredith Corporation Time Inc. Time InterMedia Outdoors Time Inc. Time Bonnier Corporation American Media, Inc. Time Inc. Time Condé Nast Bonnier Corporation Hearst Magazines Hearst Magazines Bauer Media Group Meredith Corporation Time Inc. Time TEN Ogden Publications Hearst Magazines TEN Forbes Media Bonnier Corporation GQ House Beautiful In Touch In-Fisherman InStyle J-14 Kraft Comida y Familia Kraft Food & Family Life & Style Lucky Marie Claire Men's Fitness Men's Health Magazine Brand Family Circle Fortune** Fit Pregnancy Golf Digest Harper's Bazaar Martha Stewart Living FamilyFun* Muscle & Fitness Midwest Living Game & Fish Fitness Golf Magazine Guns & Ammo Health Field & Stream National Enquirer Money** Glamour Flying Good Housekeeping HGTV Magazine First for Women More Food & Wine Hot Rod Mother Earth News Food Network Magazine Motor Trend Forbes Motorcyclist Page 10 min 3/2/2015 -3.8% 22.5% -4.6% 15.9% -16.1% -23.6% 5.7% -4.3% 5.9% 8.5% -8.5% -17.7% 0.8% 39.4% 12.4% 3.5% -15.1% -10.2% 0.9% Total Total 360° 1.7% 4.2% 10.5% 24.8% -15.5% 1.2% 75.4% -2.9% 3.9% -5.2% -3.9% 10.8% 4.4% 55.4% 1.2% 5.0% -7.8% 8.7% 28.4% -10.6% 21.5% + - - 3.9% - - - -91.7% + - - + - - - 559.6% + - - Video - + -70.1% -16.2% + -29.8% + - - 115.8% -34.6% - -34.6% - - -34.6% - -18.6% - + + - 120.5% 146.7% 63.7% 55.9% - 138.4% 197.4% 20.3% - 94.0% 49.5% - 29.1% 116.2% 65.9% Mobile Web -100.0% - 49.5% 165.4% -16.3% 57.3% 830.3% 53.9% 178.3% 408.8% + 19.8% 8.8% 17.5% 136.7% 17.5% 115.4% - 17.5% -7.3% 91.5% 207.9% -59.0% 141.0% Web (Desktop/ Laptop) -58.8% -34.1% 5.1% -12.8% 50.0% -20.0% 16.8% 1.3% 7.5% -46.0% -78.4% 45.6% -8.0% -26.7% -0.9% - -32.4% -10.8% -100.0% 2.3% 14.5% -19.7% 1.5% -56.1% 137.2% -27.6% -3.1% + -3.2% 18.2% 1.2% -71.3% -9.3% -3.0% -40.6% 10.9% 78.8% -30.8% -22.3% 61.9% January 2015 vs. January 2014 (% change) Print+ Digital Editions 1.8% -12.7% 2.0% -19.1% -7.6% -9.0% -20.8% 1.9% -13.0% -5.4% -19.3% -21.7% -42.9% -16.4% 0.0% -1.3% 8.5% -15.5% -8.0% -16.1% -1.6% 19.4% 2.2% 2.7% -0.2% -7.0% -3.7% 7.3% 5.6% 14.3% 3.5% 7.4% 4.1% 6.0% -5.1% -0.5% -9.8% -7.7% 7.3% 7.0% Total Total 360° 68 -395 62 -1,294 2,742 -1,222 2,613 -1,568 -834 -583 295 -113 559 174 -955 357 -2,089 44 8,151 564 -1,571 189 341 6,228 2,005 16,158 -1,344 127 5,521 -314 -73 18 50 510 -1,062 802 2,083 -377 228 3,902 Video - - - 200 - - 2 - - - - (11) 239 - - 9 1,495 - - 344 (428) - (48) - (148) (259) 14 (27) 484 - 5 - - (42) - (8) - 1 7 70 58 - Mobile Web 246 2,279 1,837 2,774 453 - 1,210 919 154 406 - 845 1,057 697 111 5,234 261 222 41 25 5,049 1,673 15,448 (141) 1,063 5,937 520 - - 19 22 (70) 715 (48) 1,655 (82) - 2,006 (174) (43) Web (Desktop/ Laptop) (226) 301 20 286 (529) (91) 272 (115) (256) (18) - (373) (244) (2,861) 10 670 (117) (186) 22 (19) 913 30 171 (286) (1,022) 76 (234) 81 (82) (14) (20) (396) 129 118 953 (41) (131) 742 January 2015 vs. January 2014 (change 000) (78) 2,247 76 Print+ Digital Editions (1,514) 162 (3,079) (449) (1,492) (743) (2,065) (509) - (69) 174 (1,427) (465) (1,421) 184 (352) (1,179) 126 383 266 450 797 (932) 113 (976) (600) (159) 100 46 550 (596) (34) (8) (525) (255) 352 1,084 Total Total 360° 8,560 26,435 16,446 9,711 3,537 5,710 2,622 9,415 2,042 11,273 10,185 5,631 20,712 4,537 40,792 39,986 1,750 12,191 5,210 2,236 7,744 11,240 19,091 65,237 8,678 10,548 7,327 10,690 1,936 1,462 7,400 1,284 10,131 13,577 9,186 3,679 7,343 3,568 5,378 18,125 Video - - 53 - - - 12 ------61 1,236 1,291 - - - - 138 - 211 1,597 - 92 ------123 - 43 - - - - - 138 1,252 4,356 811 - 296 78 1,997 - 899 2,138 382 4,503 396 1,272 7,942 Mobile Web 30 1,892 664 - 142 4,376 3,383 9,338 863 1,855 715 965 - - 295 - 126 965 781 48 796 139 - 1,423 1,129 1,494 3,792 1,151 116 597 959 1,909 - 1,151 2,268 447 4,614 595 6,008 10,371 - 1,797 1,443 43 Web (Desktop/ Laptop) 597 5,010 2,494 11,110 487 3,001 1,504 1,827 162 115 310 156 669 976 1,183 86 1,209 133 588 1,198 7,293 23,689 8,246 7,749 3,421 4,817 1,573 5,509 2,042 9,223 5,779 4,802 11,595 3,485 32,276 20,381 1,720 8,502 3,103 2,193 YEAR AGO - January 2014 (000) Print+ Digital Editions 6,868 1,854 13,003 43,192 7,329 5,600 5,108 7,898 1,774 1,347 6,795 1,128 9,213 11,636 7,179 3,545 5,337 3,296 4,790 15,504 7,266 25,213 19,059 8,143 2,703 5,127 2,509 9,973 2,216 10,318 10,542 5,674 28,863 5,101 39,221 37,897 Total Total 360° 1,939 14,933 5,505 1,841 8,085 17,468 21,096 81,394 7,334 10,675 12,848 10,376 1,863 1,480 7,468 1,334 10,641 12,515 9,988 3,741 9,426 3,191 5,606 22,027 200 - 55 - - - 1 239 - - 9 - - 405 808 2,786 - - - - Video 90 - 63 1,339 14 65 484 - 5 - - - 80 - 35 - - 1 7 70 384 3,089 7,130 1,264 - 1,506 232 2,402 - 1,744 3,195 493 9,737 657 1,494 8,640 71 4,171 1,583 - Mobile Web 166 9,425 5,056 24,787 722 2,918 6,652 1,485 - - 353 19 148 894 1,496 - 2,452 57 - 3,429 903 1,514 4,077 622 25 869 703 1,891 - 778 2,024 457 5,284 478 5,822 7,511 22 2,098 1,328 - Web (Desktop/ Laptop) 578 5,923 2,524 11,280 201 1,979 1,580 1,593 243 33 136 141 649 580 1,312 204 2,162 92 457 1,940 5,779 20,610 7,797 6,257 2,678 2,752 1,573 5,440 2,216 7,796 5,314 4,724 13,842 3,561 31,097 18,960 1,846 8,664 2,594 1,841 Print+ Digital Editions CURRENT MONTH - January 2015 (000) 7,251 2,120 13,453 43,989 6,397 5,713 4,132 7,298 1,615 1,447 6,979 1,174 9,763 11,040 7,145 3,537 4,812 3,041 5,142 16,588 Bonnier Corporation Reader's Digest Association Inc. Time Hearst Magazines Reader's Digest Association Hearst Magazines Bonnier Corporation Condé Nast Meredith Corporation Hearst Magazines American Media, Inc. Inc. Time Digest Reader's Association Condé Nast National Geographic Society Inc. Time Meredith Corporation Rodale Inc. Rodale Inc. TEN Publishing Company National Geographic Society New York Media New York Meredith Corporation Inc. Time Inc. Time Inc. Time Playboy Enterprises Inc. Hearst Magazines Bonnier Corporation Active Interest Media American Media, Inc. Sierra Club National Geographic Society Hearst Magazines Smithsonian Enterprises American Media, Inc. American Media, Inc. American Media, Inc. Bonnier Corporation Inc. Time Popular Science Reader's Digest Real Simple Redbook Reminisce Road & Track Saveur Self Ser Padres* Seventeen Shape Sunset of Home Taste Vogue Teen Magazine Brand National Geographic Sports Illustrated Siempre Mujer Prevention Runner's World Street Rodder New York Magazine New York Parents* People People en Español People StyleWatch Playboy Popular Mechanics Popular Photography Ski Star National Geographic Kids Sierra Magazine National Geographic Traveler O, The Oprah Magazine Smithsonian Natural Health OK! Magazine Soap Opera Digest Outdoor Life Southern Living min 3/2/2015 Page 11

18.7% -2.6% 7.5% 8.6% 18.5% 39.6% 29.6% 19.9% Total Total 360° 10.1% 22.6% 3.7% -3.6% 31.8% 8.9% 18.5% 19.8% 17.5% 0.9% -2.1% 14.4% -11.6% 2.9%

- 60.1% - 798.0% - - - -68.4% Video 28.7% 640.0% - - + - -58.3% - -10.7% - - 37.2% - -

+ 23.3% 226.8% 71.1% 54.6% 57.9% Mobile Web 130.8% 159.9% 73.3% 109.9% 189.4% - 82.3% 196.2% 304.2% 91.1% 39.5% 808.3% - 278.1% - 52.1%

Web (Desktop/ Laptop) 35.2% -17.8% + 18.3% -16.2% 37.3% 20.1% 0.5% -11.5% -44.2% -100.0% 7.0% -30.9% 29.3% 61.2% 10.7% 13.5% - 58.8% 19.6% -54.5% -6.0%

January 2015 vs. January 2014 (% change) Print+ Digital Editions 5.8% 5.3% -10.8% 3.1% 4.8% 7.7% 17.4% 0.2% -3.6% 2.6% -2.7% 11.9% 5.7% 3.0% 14.7% 3.8% 15.2% -5.1% -5.2% 4.9% -7.9% -0.4%

Total Total 360° 2,203 -1,140 249 146,346 2,063 178 -236 509 3,213 1,719 204 850 2,137 3,199 1,494 15 1,331 -43 1,917 -297 50 3,948 Video (1,238) 604 - 4,397 96 - - - 434 - - (7) - - (28) - - - 223 - - 1,236

Mobile Web 2,505 93 138,621 2,606 89 - 304 2,040 594 2,000 153 289 858 2,505 466 97 659 - 977 - 66 1,761

Web (Desktop/ Laptop) (2,173) 56 1,195 (576) (34) (62) 56 236 (226) 347 (63) 483 411 290 196 - 411 57 148 (110) (11) 811

January 2015 vs. January 2014 (change 000) (63) 123 (174) Print+ Digital Editions (2,077) 100 149 502 2,132 1,351 1,094 114 85 869 404 860 (82) 261 (100) 569 (187) (5) 139

Total Total 360° 9,140 3,314 4,822 6,613 2,719 10,090 1,466,196 1,455,193 20,067 11,088 2,293 4,584 7,224 16,177 8,530 1,613 7,189 2,022 43,229 13,284 2,568 1,729 9,980

15 - - - Video - - 15,325 15,325 - 1,811 - 12 - - 257 - - - 1,004 599 - - 155 2,371 41 47 - - 2,481 189,072 189,072 Mobile Web 1,087 1,251 78 95 655 2,749 1,178 12 1,139 - 10,772 351 - 127 2,478

. In certain instances, reported metrics have been derived from small sample sizes which decrease reliability of audience projection. In certain instances, . 4,998 - 77 62 159 3,386 246,078 246,078 1,399 1,728 204 Web (Desktop/ Laptop) 1,650 672 2,700 1,452 - 1,103 97 12,198 756 202 181 4,427

1,756 3,273 4,698 6,551 2,560 4,223 17,581 6,298 2,011 YEAR AGO - January 2014 (000) Print+ Digital Editions 1,015,720 1,004,717 2,827 5,897 10,728 5,643 1,601 4,947 1,925 19,256 11,578 2,366 1,421 2,920

11,203 3,563 5,000 6,377 3,228 13,303 Total Total 360° 21,786 13,291 2,497 5,434 9,361 19,376 10,023 1,601,538 1,628 8,520 1,979 42,089 15,201 2,271 1,779 13,928 1,622,855

111 - - - - 434 - 573 - Video 5 - - 229 19,723 - - - 1,607 822 - - 1,391 20,395

4,977 134 136 - 304 4,521 1,681 3,250 231 Mobile Web 384 1,513 5,254 1,644 327,694 109 1,798 - 13,277 1,328 - 193 4,240 331,676

4,422 56 43 - 215 3,622 1,173 2,076 141 Web (Desktop/ Laptop) 2,133 1,082 2,990 1,647 247,272 247,272 - 1,514 154 10,025 904 92 170 5,239 253,481 253,481

1,693 3,373 4,821 6,377 2,709 4,725 18,932 7,392 2,125 Print+ Digital Editions CURRENT MONTH - January 2015 (000) 2,912 6,766 11,132 6,503 1,006,849 1,519 5,208 1,825 17,179 12,147 2,179 1,416 3,059 1,017,303

Atlantic Media Hearst Magazines Meredith Corporation Bauer Media Group Emmis Publishing Condé Nast Hearst Magazines Condé Nast Active Interest Media Publishing Company The Economist Newspaper Limited Inc. Time Rodale Inc. Time Inc. Time Hearst Magazines Reader's Digest Association Publishing Inc. Yankee Time Inc. Time Condé Nast Active Interest Media Condé Nast Condé Nast

The Atlantic & Country Town Home Traditional World Woman's Magazine Brand Texas Monthly Texas The New Yorker Total (000) excluding Fortune & Money** Total Woman's DayWoman's Vanity FairVanity Vegetarian Times The Economist + Leisure Travel HealthWomen's This Old House Veranda The Family Handyman Magazine Yankee Time Vogue Yoga Journal Yoga W Total (000) Total Wired *Desktop/Laptop, Mobile Web, and Video data for American Baby, Family Fun, and Ser Padres are rolled up into Parents. and Ser Padres Fun, Family American Baby, Video data for and Web, Mobile *Desktop/Laptop, and Money were excluded in their entirety from the current month year ago data. Fortune in order to appropriately calculate percentage change, Additionally, is not reported for these titles. and as such, and Money is not available, 2013 web/mobile data for Fortune ** Due to a former joint venture with CNN, Cells with a "+" indicate digital data was not available in prior year. not reported or has no value. Cells with a "-" indicate digital data was either not available, Note : Sources: Affluent Survey USA. or 2014 and 2013 Ipsos Teenmark® GfK MRI's Accessed Prototype, GfK MRI American Consumer® Print+Digital DoubleBase 2014 and 2013, GfK MRI's Survey of the 2014 and 2013, American Consumer® Print+Digital Fall GfK MRI's Survey of the - Print+Digital Editions: U.S. January 2015 and January 2014; comScore Media Metrix® or Nielsen NetView; (Desktop/Laptop): -Web U.S. January 2015 and January 2014; comScore Mobile Metrix or Nielsen NetView 3.0; Web: -Mobile U.S. January 2015 and January 2014; VideoCensus; Video Metrix or Nielsen comScore Video: - Measured: What’s Ipsos measures print editions only. Teenmark®); GfK MRI measures print + digital editions' net audience (but only in The unduplicated estimate of the average issue readers (in thousands). Audience: - Print+Digital Editions The reported number of unique P2+ individuals (in thousands) that have visited a website on desktop or laptop at least once in the specified reporting period. Visitors: (Desktop/Laptop) Unique Web - Android platforms) at least once in the specified reporting period. The reported number of unique P18+ individuals (in thousands) that have visited a website via mobile device (including iOS and Visitors: Unique Web - Mobile clearly-branded video channel. through a separate, if reported, Those unique P2+ viewers (in thousands) who watched a video at least once in the specified reporting period through player owned or operated by publisher (regardless of where that was viewed) and/or, Viewers: Video Unique - Such share was then page views. page views as a percent or share of the larger domain’s data for the brand’s publishers were asked to provide server-side In such instances, the comScore or Nielsen Online data reflects incorporation of a magazine brand's unique visitors/viewers into larger domain which includes non-magazine visitors/viewers. In certain instances, Note : applied to the total comScore or Nielsen Online reported unique visitor/viewer data for larger domain derive appropriate magazine-specific visitors/viewers About Magazine Media 360° Magazine Media 360° uses data from leading third-party providers and currently covers websites and video) to provide a comprehensive accurate picture of magazine media vitality. Magazine Media 360° is a new industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print+digital editions, marked which launched September 2014, Magazine Media 360°, consistent and cost-free measurement tool, Created as a credible, Audience Report. Magazine Media 360° Brand in the MPA The data is released around the 20th of each month at www.magazine.org representing 95% of the reader universe. approximately 145 magazine media brands from over 30 companies, The Magazine Media 360° Social Report is released separately. the first time ever any media industry measured and communicated cross-platform consumer demand by brand. Page 12 min 3/2/2015 For the Third Year, One Lucky Couple Will Be Married by "Brides." Valentine's Day was the opening for entries to Brides' third Live Wedding competition, and come June, the winning couple will have a celebrity-style wedding at the upscale Sandals Whitehouse in Jamaica. March 22 is the entry deadline ("they are rolling in," says Brides' Samantha Kane) and after Brides editors choose the three finalists, readers will select the winner on Brides.com. Then, the couple's road to the altar will be chronicled on Brides' YouTube channel as will the wedding. The partial loss of privacy is more than made up by David's Bridal pro- viding the wedding grown, Mary Kay the beauty products and Sandals the venue and honey- moon. Brides chief revenue officer Michelle Myers guarantees "an unforgettable experience." The first two Live Weddings were in Dana Point, Calif. As President and CEO of Andrews McMeel Universal, Andy Sareyan's Career Is Up to Date–and Thriving–in Kansas City. He was perhaps a step away from the Time Inc. and Meredith National Media Co. presidencies when he left as the respective Entertainment Weekly president and MNMC chief brand officer in 2006 and 2011. In November 2014, that step–or, better put, 1,200-mile "step"–came with his hire as president and CEO of Kansas City-based Andrews McMeel Universal. "An executive search firm contacted me last summer," Sareyan says, who in the interim was serving as National Journal president (2011-2012) and con- sultant to several early-stage digital media ventures and other clients. "Like many people, I suppose, I did not know the whole of the company, but I was very familiar with the parts." That is because Andrews McMeel Universal is the syndicator of such iconic newspaper comic strips as Calvin and Hobbes, Dilbert, Garfield, Ziggy and–since February 2011–Pea- nuts for the estate of the late Charles Schulz. It also syndicates the Dear Abby and Miss Manners advice columns, publishes cookbooks, puzzles, games and calendars (15 million sold per year), and it has a digital presence. The flagship is Garry Trudeau's Doonesbury. In 1970, Trudeau was a Yale graduate with the idea of a comic strip satirically opposing the Vietnam War, and Jim Andrews and John McMeel were Notre Dame grads with the idea of syndicating it. They met, and the newly formed Universal Press Syndicate began distributing Doonesbury in October 1970. In 1975, Andrews and McMeel launched Andrews McMeel Publishing (the books, puzzles and calendars side), and in July 2009 they merged UPS with the digital entertainment company Uclick to form Universal Uclick. The 200-employee AMU is the corporate "umbrella." "There are many opportunities in what I call our 'content lanes,' and my mission is to build them by using the assets of both of our units," says Sareyan. He points to Cathy, the Cathy Guiswite-drawn comic strip of an everyday girl with everyday challenges that AMU syndicated throughout its 1976-2010 run. For now, he is noncommittal on the expansion of the iconic brand, but "there are ways to use Cathy in other formats." Sareyan is familiar with Kansas City, because it is also the home of Water.org, for which he has served as board chairman and director of the nonprofit that provides clean- water solutions to the developing world. "I always liked Kansas City, and I am happy to be part of one company here that is growing and another company that is giving." He comes to metro New York frequently. One reason is because Simon & Schuster rep- resents AMU in book publishing. Another is that he an independent director of Newtown, Conn.-based Taunton Inc., the Fine Cooking, Fine Gardening publisher with a president's vacancy created by the January 2015 resignation of Tim Rahr. "AMU and Taunton are both family businesses," he says. "I expect similari- ties to what the new Taunton president will face to what I am facing now." Andy Sareyan is a Kansas City "Chief," The Editors Steven Cohn, Editor-in-Chief Steve Smith, Digital Media Editor Caysey Welton, Senior Editor Register Before April 16 to Tuesday, May 12 | Yale Club, NYC save $100!

www.minday2015.com min Day 2015 will offer a 360-degree approach to tactics, strategic insights and new ideas touching on the key elements of a media company - sales, marketing, content, digital, and more, along with the inspiration you need to grow your brand and succeed.

u The Excellent Speaker Roster for This Year’s Event Includes: • Lauri Baker, The Huffington Post • Suzanne Molinaro, Deutsch • Katherine Bell, Harvard Business Review, HBR.org • Daryl Muller, National Journal • Sarah Dale, The Wall Street Journal • Sebastian Raatz, Bauer Media Group USA • Erica Duecy, SAVEUR • Chris Rackliffe, Entertainment Weekly • Betsy Ebersole, The Atlantic • Bennett Richardson, POLITICO • Betsy Fast, Seventeen • Jenny Rooney, Forbes • Doug Grinspan, WIRED • Callie Schweitzer, Time & Time Inc. • Crystal Hudson, Newbay Media • David Stern, Slate • Jimmy Jellinek, Playboy • Ginger Taylor White, Amplifi US • Sophie Kleber, Huge • Phil Yam, Scientific American • Justin Kunkel, andCulture • Suejin Yang, PEOPLE and Entertainment Weekly • Brian Leder, Razorfish Global

u Featuring a Special Q&A with Bauer Media Group’s Sebastian Raatz We’ll discuss how a global company with a newsstand sensibility is leveraging social media to fuel its print magazines.

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