Wishing You the Merriest, and a Happy 2010!

PAGE 10 MIN 12/20/2010 Steven Cohn Editor-in-Chief IT'S A MERRY min/RW CONTEST-WINNING CHRISTMAS FOR JENNIFER CHATHAM...Media Industry Newsletter We presume the New York-based MediaVest vp/activation director will be home for 10 Norden Place Christmas, but on May 1, 2011, Chatham will be in scenic Carmel, Calif., competing in Norwalk, CT 06855 the Big Sur Marathon as the randomly chosen winner of min's November 8 Runner's World (203) 899-8437 contest. Correct answers: (1) Greece celebrated the 2,500th anniversary of the battle [email protected] of Marathon with--naturally--a marathon on October 31, 2010; (2) the January 2012 U.S. Olympic marathon trials for men and women will be in Houston); (3) RW chief running August 25, 2014 officer Burt Yasso's finale was the the Comrades Marathon; and (4) RW Challenge train- ing (runnersworld.com/challenge) is one good way to prepare for a marathon. ...AND UNDER JANE MERTEN'S YOGA JOURNAL "TREE" IS AN APPLE IPAD The Urbana, Iowa-based Aura Cacia senior brand manager is the randomly chosen winner of min's November 1 contest celebrating Yoga Journal's 30th anniversary. Correct answers: (1) actress Sarah McLachlan is on YJ's anniversary cover; (2) YJ has nearly 2 million readers); Dearand (3)min 14.5reader: million Americans practice yoga. When min started the Integrated Marketing Awards in 2004, we caught the wave as publishers were beginning to grasp the value of their brands in genres beyond print. Although magazine events were well-established, integrating magazine content into other traditional and nontraditional media was relatively new. Especially when pertaining to magazines and the Internet, and the digital “baby steps” of 2004 have turned into impressive platforms through such devices as mobile and tablets. Social media has evolved from novelty to absolute necessity to build a campaign. Dear min subscriber: The 10th anniversary of min’s Integrated Marketing Awards will showcase many programs enhancedOn Tuesday, May by 12, advances my colleagues in and technologyI will host the annualand creativity.min Day Conference Atat min’s September 19 breakfast at Newthe Yale York’s Club in Grand New York Hyatt, City. Hundreds we will of c-suite announce executives the and judges’ their teams selections will from more than 125 finalists ingather 24 to categories. network and get the inside scoop on the latest trends, best practices and solutions being used in the industry. Plus,I look forward we will to Playboy continue chief content our officertradition & editorial of directorhonoring Jimmy theJellinek “Sweet 16” marketers from agencies, clientsdissecting whatand his media company whohas successfullyare expert embraced in —licensing achieving a brand top for platformsresults through integrated campaigns inoutside magazines. of a publisher's traditional comfort zone. Also timely will be a Q&A with Bauer Media Group executive vice president Sebastian WeRaatz. are He’ll honored talk about to how have a global General company withElectric a newsstand director sensibility of is globalleverag- media strategy Jason Hill key- noting.ing social mediaHill to willfuel its reveal print magazines. how he and his team literally bring excellent integrated marketing campaigns “to life.” At min Day, we’ll cover everything you need to know now—including ideas for new rev- enue sources, deeper engagement with audiences, new content products and more. With Anspeakers exciting from The andAtlantic rewarding, Wired, The morningWall Street Journallies ,ahead Forbes, onBuzzfeed September, Huge, 19, and we welcome your joining us.Amplifi The US, finalistsScientific American are, onTime pagesand more, 8 thisand is 9the in one theconference August that 25you min, and for further information includingwon’t want to miss.registration— go to minonline.com/ima. ThankFor complete you information for your visit: continued www.minday2015.co enthusiasmm. and support. We welcome you to join us, and thank you for your continued support. Sincerely, Wishing you the merriest, and a happy 2010! Steve Cohn Editor-in-Chief min www.minonline.com © 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. March 2, 2015 Media Industry Newsletter Vol. 68 No. 9 New York, N.Y. www.minonline.com Steve Smith's Eye on Magazine Media 360º Brand Audience Report: MAGAZINE BRANDS BENEFIT FROM POST-PC DISTRIBUTION. Mobile Web growth continues to outpace or compensate for flat to negative growth in desktop traffic for most magazine media brands, according to the Magazine Media 360º Brand Audience Report. Brands seem to be enjoying a disproportionately large part of the mobile migration because of a confluence of forces. A key distribution driver is Facebook, which changed its algorithms last year in ways that favored media over general consumer brands, and much of that experience is now mobile. Meanwhile, Google's mobile search has become friendlier to media, whose brands tend to appear in suggested searches in the query box. And several publishers are starting to rethink their content strategy as mobile first. ` (story continues on page 6; charts are on pages 8-11) "READER'S DIGEST'S" GOOD NEIGHBOR POLICY IS 80 YEARS AND COUNTING... The 1922 Reader's Digest founders and Lila Acheson Wallace were no fans of FDR, but it was during the 1930s that they first emulated his Latin America-focused "Good Neighbor Policy" worldwide with editions that left favorable impressions of RD and of the United States. In spite of the 21st-century turbulence at Reader's Digest Association–led by the two emergences from Chapter 11 bankruptcy protection–this part of its heritage continues. Last month, RD U.S. editor-in-chief Liz Vaccariello received a letter from Hiba Jameel, who credited RD for "teaching me English" while growing up in Baghdad during the 1990s. (continued on page 2) ...AND BUSINESS AT READER'S DIGEST ASSOCIATION IS BETTER. President and CEO Bonnie Kintzer is marking the first anniversary of her hire (and rejoining the company after four years as Women's Marketing Inc. CEO) and tells min that "all of our brands are profitable." That is vague, but Kintzer was not around during RDA's 2010 and 2013 emergences from bankruptcies that eradicated much of the debt–albeit unpleasantly, with some contractual retirees not receiving full benefits. (continued on page 2) TWENTY-TWO YEARS AGO, MORT ZUCKERMAN SAVED THE NEW YORK "DAILY NEWS." The real-estate magnate, political pundit and 30-year U.S. News & World Report owner is exploring the sale of the Daily News. Zuckerman says that the 96-year-old brand is "as strong a position than it has ever been, particularly online." It is a circum- stance quite the opposite from his rescue in 1993. Then, conditions were in shambles after the November 1991 death of owner Robert Naxwell, the British mogul (Daily Mirror, Macmillan, etc.) whose financial misdoings were revealed post-mortem. Ironically, Zuckerman's fellow newspaper hero was Rupert Murdoch, who repurchased the troubled New York Post that same year. • MEDIA, POLITICS AND CIVILITY; FAST COMPANY APP REVIEW.. Pages 2 and 3 • SLATE'S "PANOPLY" OF PUBLISHER PODCASTS....................... Page 4 • OSCARS WERE WINNING FOR TIME INC. AND CONDÉ NAST..... ........ Page 5 • GLAMOUR STARS ON THE MAGAZINE MEDIA 360o "RUNWAY"............. Page 7 • BRIDES' LIVE WEDDING; SAREYAN HEADS ANDREWS McMEEL UNIVERSAL. Page 12 www.minonline.com © 2015 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. PAGE 2 MIN 3/2/2015 "READER'S DIGEST'S" GOOD NEIGHBOR POLICY... (continued from page 1) She would borrow editions from her late aunt–an RD subscriber–and whenever Jameel did not understand a word, she would "write it down, use the dictionary to write its meaning, and then move on and try to make sense of the entire article. I also used the Games section to improve my English." The end result was a proficiency that enabled Jameel to become an Arabic- to-English U.S. Army translator as a 20-year-old during the early stages of the Iraq war in 2003. Subsequent achievements include a Fulbright scholarship and a master's degree in international relations, and now she is setting her sights on attending law school. There are missing details–such as how the aunt got the U.S. RD when Iraq had been a member of the so-called "Axis of Evil" since the Persian Gulf War in 1991–but, suffice it to say, Jameel thanked "everyone who works at RD for making a huge difference in my life. [I hope] you will give a bright future to another person the way you did to me." Says Vaccariello: "This makes my heart smile." ...AND BUSINESS AT RDA IS BETTER (continued from page 1) Home offices are now in White Plains, N.Y. (the corporate successor to the famous Pleasantville, N.Y., campus), Manhattan (sales) and Milwaukee, where 2002 acquisitions Birds & Bloom and Taste of Home (flagships of the former Reiman Publications) relocated from suburban Greendale, Wis. "It's all working very well," says Kintzer. The better ésprit de corps is seen by the Reader's Digest Foundation (a legacy of the Wallaces) initiating the R.E.A.D. campaign to improve childhood literacy, and Taste of Home launching a national Girl Scout Cookie Recipe contest. The four categorical winners chosen by readers will win prizes ranging from $250 to $500, and some of the recipes will be featured in the magazine. CIVILITY WINS (JEB BUSH). In his March 9 Sense and Sensibility essay on the 2016 GOP presidential hopeful, Time columnist Joe Klein called Bush's "grown-up tone" a "breath of fresh air" next to the "[Rudoloph] Giuliani-style pestilence that has plagued the Republic for the past 25 years." Here is Klein's conclusion: His candidacy tales crazy off the table–no nutso talk about vaccinations or evolution or the President's patriotism.

Load more