MEDIA KIT 2018 ABOUT ETIHAD
o National airline of the U.A.E. - Established in July 2003 o Currently serves 100 destinations in 56 countries o One of the fastest-growing airlines in the history of commercial aviation o A vision is to be the best airline in the world, connecting the globe via Abu Dhabi o Etihad has won over 200 awards, the latest ones being: o AirlineRatings.com Airline Excellence Awards 2017: • Best First Class • Best Long Haul Airline Middle-East & Africa
o Inflight Middle East Awards 2017: • Innovation in Commercial Airline Cabins ETIHAD PRODUCT & SERVICE
Etihad’s Onboard Product
The Residence
o Living room, bedroom & shower o 27-inch flat-screen TV in bedroom
o Luxurious, leather double-seat sofa o En-suite shower room with full-height
o Two dining tables shower, luxury amenities and
o 32-inch flat-screen TV bathrobes
o 6-feet, 10-inch double bed, with designer, Italian bed linen
First Class Business Class
o Wide armchair and a separate o Unique dovetail design with forward- and rear- 6-feet, 10-inch fully-flat bed facing seats, offering increased personal
o Privacy doors space
o Complimentary loungewear o 22-inch wide seat converts into a comfortable,
o Full-length wardrobe fully-flat bed of up to 6 feet, 8 inches o Aisle seats also feature a sliding privacy screen BRAND PARTNERSHIPS
Fashion
o Etihad Airways is a major, long-term partner to the fashion industry
o Etihad Airways is the official airline of Fashion Week events in New York, London, Milan, Berlin, Sydney and Mumbai
o Etihad Airways is extending the partnership to a total of 17 men’s and women’s fashion events in 2017
Latest Football Sponsors
o Etihad Airways has been Manchester City FC’s main club partner since May 2009. During that time the club has enjoyed considerable success having picked up 4 trophies including 2 as the Barclays Premier League Champions.
o New York City Football Club
o Melbourne City Football Club
o Major League Soccer (USA) BRAND STRENGTH
Etihad Airways’ Sporting Sponsorships
Events and venues include: HSBC Abu Dhabi Golf Championship, Formula 1 Abu Dhabi Grand Prix , & Manchester City FC
ABU DHABI PARTNERS Etihad is also proud to partner with
• Louvre Abu Dhabi • Sydney Opera House
• Special Olympics World Games Abu • Etihad Stadium Melbourne Dhabi 2019 • Etihad Stadium Manchester • Formula 1 Etihad Airways Abu Dhabi Grand Prix • Washington Capitals (NHL)
• HSBC Abu Dhabi Golf Championship • Washington Wizards (NBA) • Washington Mystics (WNBA) BRANDS ON ETIHAD AIRWAYS IFE KEY DESTINATIONS GLOBALLY
Etihad Airways currently serves 100 existing or announced passenger and cargo destinations in 57 countries, including:
Abu Dhabi, Ahmedabad, Amman, Amsterdam, Lahore, London Heathrow, Los Angeles, Astana, Athens, Baghdad, Bahrain, Baku, Madrid, Mahé, Malé, Manchester, Manila, Bangkok, Beijing, Beirut, Belgrade, Bengaluru Medina, Melbourne, Milan, Minsk, Moscow, (Bangalore), Brisbane, Brussels, Cairo, Mumbai, Munich, Muscat, Nagoya, Nairobi, New Casablanca, Chengdu, Chennai, Chicago, York, Paris, Perth, Peshawar, Phuket, Rabat, Cochin, Colombo, Dammam, Dar es Salaam, Riyadh, Rome, Seoul, Shanghai, Singapore, Delhi, Dhaka, Dublin, Dusseldorf, Edinburgh, Sydney, Thiruvananthapuram, Tokyo-Narita, Flying to Frankfurt, Geneva, Ho Chi Minh City, Hong Toronto, Washington D.C. and Zurich. 100 Kong, Hyderabad, Islamabad, Istanbul (Atatürk), Jakarta, Jeddah, Johannesburg, destinations Karachi, Kathmandu, Khartoum, Kolkata, Kozhikode, Kuala Lumpur, Kuwait, Lagos, in 56 countries worldwide DESTINATIONS GLOBALLY ETIHAD GROWTH STORY Destination growth Etihad has carried 18.21 million guests in 2017. from 17 in 2004 to
20 Etihad 100 in 2018 18 14 Years 16 Emirates Airline 14 Qatar Airways 20 Years 16 Years 12 Fleet growth from 10
8 Million Passengers Million 6 in 2004 to 115 in 6 2018 4
2
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Years of operation 91% Economy guests in 2017 18.21M GUESTS 9% First, Business & 2017 Residence guests in 2017 FIRST & BUSINESS CLASS GUESTS Demographics
Etihad has carried 76,461 guests in First Class and 1.59M in Business Class in 2017.
Gender of guests Age of guests
6% 9% 18% 27%
31%
67% 43%
Female Male Child <25 25 to 40 41 to 60 60+ ECONOMY CLASS GUESTS Demographics Etihad has carried 16.5M guests in Economy Class in 2017.
Gender of guests Age of guests 5% 11% 18% 30%
29%
65% 42%
Female Male Child <25 25 to 40 41 to 60 60+ MEDIA OPPORTUNITIES
Inflight TV Advertising Inflight Wi-Fi Advertising
Connect with Etihad guests via full sight, The inflight Wi-Fi portal provides a unique sound and motion video, throughout brand engagement channel within the captivating In-flight seatback TV Etihad guest journey. Advertisers are invited experiences. to collaborate via bespoke media solutions, ranging from banner placements to Wi-Fi Lounge Advertising sponsorship. Engage with First and Business Class guests in a captivating environment. Eligible brands can connect with the guests through sampling and experiential projects. INFLIGHT TV ADVERTISING o Advertise on E-BOX, Etihad’s award winning on-demand entertainment system, with the latest movies and TV shows (find out more about Etihad’s entertainment system) o Reach 1.53M guests per month o Approximately 4 Million views per Multi-Channel (Pre-Roll) placement
Post Safety Video Arrival Video
o Cinematic experience o Broadcast prior to landing at key
o Cabin-wide broadcast destinations
o Display immediately following safety o Full sight & sound video o Flexible duration
o Full sight & sound to all guests o Flexible destination targeting
Multi Channel Package Sponsored Content Channel
o Pre-show screening before movies & o Eligible brands are invited to create their own TV shows dedicated channel to showcase their content to
o Full sight & sound Etihad guests
o Flexible duration ONBOARD WI-FI
o Etihad’s wireless access, Wi-Fly, enables passengers to browse the internet whilst onboard o Approx. 450,000 Wi-Fly users in 2017 o Landing Page presence and sponsorship opportunity o Long-term brand partnership and association or short-term awareness ETIHAD LOUNGES IN ABU DHABI Etihad First & Business Class Lounges in T1 & T3 at Abu Dhabi airport offer world class services and facilities. Guests can look forward to spending a few hours enjoying a gourmet meal, or having a spa treatment.
5 Premium Lounges in UAE (65K monthly guests) First Class Lounge & Spa Terminal 3 | Business Class Lounge Terminal 3 | Business Class Lounge Terminal 1 | US Premium Lounge | Arrivals Lounge o À la carte dining o Children's playroom o International buffet o Business centre o Coffee stations o Den with individual TV pods FIRST CLASS LOUNGE & SPA o Six Senses Spa o Children's menu TERMINAL 3, ABU DHABI o Concierge service o Signature Bar o Shower rooms o VIP Rooms o Relaxation area o Cigar Lounge (First Class Lounge) o Prayer room (T3 Only) o Gym (First Class Lounge) o Smoking room
Opportunities For Consideration: o Literature & Product Placement or Distribution o Experiential Marketing (based on approvals) o Advertising Screens GLOBAL ETIHAD LOUNGE LOCATIONS 9 Premium Lounges currently in rest of the world Approximately 500K premium lounge guests annually
Etihad’s Lounge Locations: Features: o Dublin o Signature bar o London o À la carte dining o Los Angeles o International buffet o Manchester o Prayer room o Melbourne o Children's play room (Select o New York, Paris locations) o Sydney o Shower rooms (Select o Washington DC locations) o VIP rooms (Select locations)
Opportunities For Consideration: o Literature & Product Placement or Distribution o Experiential Marketing (based on approvals) o Advertising Screens
MELBOURNE LOUNGE MEDIA RATES Pricing structures
Inflight TV Estimated Monthly Monthly Card Rate (30 sec.) Audience Post Safety Video 1.52M $72,000
Multi-Channel Package 1.52M $82,000
Arrival Video 1.40M $36,000
Sponsored Content Channel $39,000 (based on 15 minutes of content)
Inflight Wi-Fi Annual users Monthly Card Rate
Digital Advertising on Inflight Wi-Fi Network 450,000 $25,000
Lounge Placements & Partnerships Annual No. of Guests Monthly Card Rate
Product Placement / Experiential 1,28M From $25,000