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January / February 2014 PRSRT STD US Postage PAID Permit #1081 Bellmawr, NJ THE PHILADELPHIA REGIONAL BUSINESS/MARKETING NEWS 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 The longest established business-to-business newspaper for company owners and © 2014 Advertising/Communications Times $4.00 Founded July, 1976 Volume #41, Issue #1 executives in Philadelphia, Eastern Pennsylvania, New Jersey & Delaware ... on the 200th Anniversary January 2014 Mailed direct to buyers of business services & products of the United States of America Past Radio Horrible Threats Two New Personality To Local TV Staffer Busted In Brings 5 years in Jail Free Radio Child Sex Sting Katie Bilo, a He also tweet- Interview A 77-year-old former meteorologist at ed that he knew WMMR-FM late night on-air per- Philadelphia’s CBS- where she lived. Shows For sonality was arrested recently for 3TV, stayed away More horribly, attempting to transport a minor from court recently he wrote he would Local Execs Alycia Lane girl for sex. on the day a stalker kill her in front of Two new radio interview He is David Herman and he of her was sen- her child. tenced to five years U.S. District shows – featuring area business worked at the Philadelphia station in Federal Prison. Judge Paul Dia- executives – are being planned TV’s in the late 1960’s. Bilo was a mond in Philadel- by the radio division of ACT, Inc. His show was called “The victim of danger- phia sentenced The shows are: “Food Talk” Alycia Lane Marconi Experiment”. ous threats from Vernot to a term and “People of India”. Recently he launched an on- Both will be 30-minutes, Available Justin Vernot, 30, Katie Bilo that exceeded fed- line program that reminisced and of Lansdowne, PA. eral guidelines. and will have repeat broadcasts for New Job debated about classic rock. He used Twitter to send Vernot has a master’s de- weekly. Herman’s arrest was at the messages stating he planned to gree from Pennsylvania State They are additions to ACT The saga of former Philadel- airport in St. Croix. kill her and her child. University in education. owned and produced shows cur- phia news anchor Alycia Lane, He was there expecting to rently being broadcast. who was fired from this area’s greet a seven-year-old girl. She Those currently being CBS-TV3 about five years ago, allegedly was the daughter of a Foul Called on Long-Time broad-cast – which are broad- continues… 36-year-old woman from North cast 52-weeks a year – are: But they’re not good tidings Jersey. “The Marketing of Business” In actuality, the mother was an Area Sports TV/Broadcaster hosted by Bonnie Squires. for her. undercover agent. Legendary Philadelphia “Music Talk” hosted by She was again fired! The U.S. Attorney’s office sports center Don Tollefson was Brittney O’Rourke. This time by the Los Ange- complaint said Herman had told the subject of numerous news les, CA station KNBC, where she the under-cover agent, who Her- stories, within newspapers, radio was a morning newscaster. She man thought was the child’s moth- and TV news shows recently. had been there since 2009. er, that “he was attracted to young And the stories were dis- A KNBC spokesperson soft- girls and he wanted to have sex turbing. ened the blow by stating the station with the daughter”. He was the subject of a po- was grateful for her contributions. A trial date is to be set. lice probe. Major Marketing/Business Show Don Tollefson The criminal investigation To Be Here August 20 involved allegations he accepted The 2014 date for the Philadelphia Advertis- Parking is free. money to give to charities, prom- Audra Neff ing & Business Show has been set. …Personal appearances of professional ising Eagles tickets in return – The event will be Wednesday, August 20, print, TV and fashion advertising models and then not providing the tickets. The new, “Food Talk” mod- 2014 in the grand ballroom of the Crowne Plaza CLOSE PROXIMITY He is a former Fox TV-29, erator will be Audra Neff, with an Hotel, City Ave, off of the Rte. 76 Exit, 4010 City ABC TV-6 sportscaster, and a fa- occasional co-host Ethel Hof- The Crowne Plaza Hotel is a former location, Ave. (215-477-0200). miliar face on numerous local TV man, a culinary author. It is the longest-established marketing and again selected for its close availability to buyers commercials. related businesses-to-business direct sales show from Philadelphia, Montgomery County & Dela- Specific reports said Tollefson held in this area: About 40 years. ware County. sold Eagles ticket packages for Early exhibitors already include All American As a direct sales show, exhibitors show and away games. The payments re- Sports Collectibles…BikerPics.org…Comcast offer their services and products to the buyers who ceived were for “his various chari- Business Services… El Hispano newspaper… come to the show to meet, learn- -and purchase. ties for under privileged children”. Model Management Agency (MMA)…News of “It’s a market-place where buyers come to Complainants said they never Delaware County/Delco News Network… Phila- meet companies that can provide income-produc- received the tickets. delphia Flyers… Photographer, David Ickes … ing ideas, services and supplies, “Joe Ball, show Tollefson is affiliated with Radio Interview Shows: “The Marketing of Busi- founder and producer, reports. four charities, including “Tackle ness”/ “Food Talk”/ “Music Talk”…Women’s Yellow For early direct-sales booth rental informa- Hatred Now”. But none of the Pages…WWDB-860AM, Beasley Broadcasting tion, contact ACT Trade Show Division at 29 Bala charities are registered with the Co… and repeat exhibitors from pasts shows. Ave., Ste. 114, Bala Cynwyd, PA 19004; Tel.: 484- State of Pennsylvania. There is room for about 60 exhibitors. 562-0063; E-Mail: [email protected]; Web: It is possible they may not Admission is free with a business card. www.PhillyBizMedia.com. require registration based on Unnati Patel having not collected enough money to require registration. Unnati Patel will be repre- The investigation is being senting the Indian regional com- Visit Publisher’s Blog at www.PhillyBizMedia.com handled by the Bucks County munity for “People of India”. District & Attorney’s office. The new shows are planned to be broadcast 52-weeks a year. They will be on WWDB, 860AM, a Beasley Broadcasting SPECIAL EVENTS SOURCES MEETINGS SEMINARS Co. station. IDEAS * PRODUCTION ENTERTAINERS * MUSIC OPEN HOUSES PLANNING Joe Ball, founder and presi- PUBLICITY PROPS GRAND OPENINGS SPEAKERS dent of ACT, Inc. will serve as COntact COntact COntact COntact Executive Producer. Whims Whims Whims Whims To be a guest interviewee – at no cost – contact Radio Divi- for Rent for Rent for Rent for Rent sion, ACT, Inc. by e-mail at ad- 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 [email protected]. 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 Additional information at www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com email: [email protected] email: [email protected] email: [email protected] email: [email protected] www.PhillyBizMedia.com. Page 2 Advertising/Communications Times January 2014 Keep Those 14s Coming By Mike Mallowe marketed himself on his reform well-scripted quality programming. His point is simple: when There’s something inherent- identity and his lack of traditional That means they are again paying you go crazy with branding make ly heartening in the dawning of a political skills. That was refresh- for good writing and fine acting, as sure you understand completely ing then, it’s just annoying now. opposed to cheaping out on more the limits and the potential of year that does not end in – 13. I also have to love any digit Since he will have almost no say mindless reality programs. such exclusive identification in that ends in –14. That was the in who follows him, he has be- No one at any network is the minds of consumers and cli- number my wife wore on her high come a less-than-zero variable emerging as any kind of genius. ents, alike. in the political equation. school jerseys back at Archbish- But the oldest rule in the communi- Too bad for us. op Prendergast High School in cation handbook is still as valid as Drexel Hill. Go, Pandas! Now that he’s running for re- ever: quality always triumphs. Here are few things we need election – and looking weak do- Super Bowl Ads Taken to remember as we get used to ing it – Governor Tom Corbett Mike Mallowe Just in case you were worry- using that 14, instead of a 13: has apparently map-quested his ing, Fox TV has announced that its It’s painful and just a little em- way back to Philadelphia. coins. They are becoming the new inventory of ad spots for the Super barrassing to see what’s happened Now, if he could just find an audience to talk to that’s not in legal tender in the internet world. Bowl is sold out (as of a month be- to the Philadelphia Inquirer. The principle behind them fore Christmas, prior to printing.) None of the best stories are the Northeast and somewhat un- is the same as coin slugs or to- “Fox has won north of $4 on its front pages; they’ve all mi- der the median age of 75.
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