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2008 NASBITE Conference Washington, DC.

Sell Concept to Administration

Total belief in value Global Practices: Personal initiative to receive certification Developing A Course Provide positive examples Continued discussion  Don’t be noisy about it Administration’s desire to develop globally proficient professionals Chris Schrage, CGBP Supply chain emphasis is a good tie

Align with CBA objectives Credibility

Instructor becomes CGBP Instructor has considerable international Essential Knowledge travel experience Utilizes resources: Contemporary Business Skills  Past conferences Traditional Work Values •Export •Import •NAFTA requirements  Text: Global Entrepreneur READY Experience teaching Global Marketing and Courses

Course Objectives Professional Skills Development 1)1)1)Assist with the strategic and operational planning,planning, development, Global Trade Practices is designed to prepare individuals to implementation, and assessment of the international aspects of thet he business with respect to knowledge of environmental factors affecting address the complications associated with business operations in internationalinternational strategies,strategies, datadata sourcessources forfor internatiinternational market data, global today's global economy. business policies, internal and external legal aandnd regulatory compliance, and relationships with appropriate external organizaorganizationstions to support global activities. This course requires that students apply the knowledge gained 2)2)2)Gain knowledge of all the integral aspects of documedocumentation,ntation, culculture,ture, and through the business core courses of management, marketing, government that impact the marketing of products and services throughout different markets. Building on marketing expertise developed in , operations, and with particular attention on prerequisite courses, the student is able to understand how “goi“goingng global” can global business operations. As such, this course translates theotheoryry impactimpact thethe marketingmarketing strategiesstrategies ofof aa company.company. into practice and helps students learn the terminology and 3)3)3)Evaluate supply chain options to determine the bestbest overall solusolutiontion to systems that support . support the international while complying with all rules, regulations, and security issues from sourcing to final distribudistribution.tion. 4)4)4)Evaluate financial risks and payment methods, selectselect and implemeimplementnt This knowledge can be of immediate advantage to employers most favorable methods of payment to support global activities and involved in freight forwarding and exporting, as well as with ensure that all related costs are included at the time of quotation.quotat ion.ion. EvaluateEvaluate quantity and source of finance necessary to implement global actactivities.ivities.ivities. various trade and commerce .

Chris Schrage- University of Northern Iowa [email protected] www.uni.edu/~schragec 1 2008 NASBITE Conference Washington, DC.

Chapter 1 Why Go Global? January 14 Chapter 2 When is a Company Ready to Go Global? January 16 Chapter 3 Harmonized Codes-Classifying Your Export Products January 18 Review January 23 EXAM # 1 January 25 Chapter 4 Which Foreign Markets Will Be Successful for Your Product? January 28 Course structure Chapter 5 Selecting Foreign Markets January 30 Chapter 6 Sources of International Marketing Data February 1 Chapter 7 Two Key Decisions Before Going Global February 4 Review February 6 EXAM # 2 February 8 Regular semester offering Chapter 8 Finding Your Partners for Indirect Exporting February 11 Chapter 9 Finding Your Partners for Direct Exporting February 13 1 hour MWF for 15 weeks Appendix A Sample International Distribution Agreement February 15 Chapter 10 Across Cultures February 18 Multiple choice exams every 2 weeks Review February 20 EXAM # 3 February 22  6 exams over 3 to 4 chapters each Chapter 11 International Pricing February 25 Chapter 12 Legal Considerations February 27  Late midmid----termterm comprehensive exam No Class February 29 Chapter 13 and Accounting Issues March 3 •Review of earlier exams Sample Review March 5 EXAM #4 March 7  Final comprehensive exam Chapter 14 Logistics March 10 INCO TERMS March 13 When possible: Schedule Chapter 15 Documentation March 14 Spring Break  Guest speakers Appendix B Nine Basic Export Documents March 24 Appendix C NAFTA Certificate of Origin March 26  Conferences EXAM #5 March 28 Chapter 16 , Payment Methods, and Trade Finance March 31 Visit to freight forwarder Continuation of Chapter 16 April 2  Visit to freight forwarder OUTSIDE SUPPORT MATERIALS- REVIEW April 4 to 9 EXAM # 6 COMPREHENSIVE EXAM April 11 Chapter 17 Setting a Pace for Your Export Growth-Assessing Your Export Progress and April 14 Success Chapter 18 Managing International Channels of Distribution April 16 Chapter 19 International Advertising, Public Relations, and Trade Missions/Shows April 18 April 21 Chapter 20 Key to Success: A Orientation April 23 EXAM # 7 April 25 Chapter 21 Sustaining Success through Clear Communication and Managing Change April 28 Chapter 22 The Internet and International Trade April 30 Chapter 23 Beyond Exporting-Foreign Direct Investment May 2 1 to 2:50 p.m. FINAL EXAM IS COMPREHENSIVE MAY 5

Text Course Materials

The Global Entrepreneur by James F. Foley Power Point Presentations  Easy reading Test Bank  Well understood by students  Logical sequence of study Support Materials Needs some support materials for Documentary Credits areas lacking depth or detail Links on Website

INCO Card INCOINCO TermsTerms

INCOTERMS 2000 NINE BASIC EXPORT DOCUMENTS Always include a geographic location Quotation Group E – Departure ICC Publishing Inc. EXW Ex Works (…named place) Pro Forma Invoice Harmonized Tariff Code ICC Publishing Inc. Group F – Main Carriage UNPAID Commercial Invoice 0302.12.0064 FCA Free Carrier (…named place) Packing List Publication # 560 FAS Free Alongside Ship (…named port of shipment) Shipper’s Export Declaration Schedule B FOB Free on Board (…named port of shipment) Bill of Lading ISBN: 9292----842842842----119911991199----9999 Group C – Main carriage PAID Certificate of Origin CFR Cost and Freight (…named port of destination) Certificate RESOURCES CIF Cost, Insurance and Freight (…named port of destination) Draft U.S. Customs http:www.iccbooksusa.com CPT Carriage paid to (…named place of destination) U.S. Department of CIP Carriage and Insurance paid to (…named place of destination) Commerce Group D – Arrival EXIM DAF Delivered at frontier (…named place) STAT-USA DES Delivered Ex Ship (…named port of destination) WWW.EXPORT.GOV DEQ Delivered Ex Quay (…named port of destination) PIERS DDU Delivered Duty Unpaid (…named place of destination) UN Comtrade DDP Delivered Duty Paid (…named place of destination) Chris Schrage, CGBP 2007

Chris Schrage- University of Northern Iowa [email protected] www.uni.edu/~schragec 2 2008 NASBITE Conference Washington, DC.

INCOINCO termterm practicepractice A student’s view of INCO Terms

Purchased quizzing software from ICC  ISBN 92.842.1280.4 Installed on a specific computer in special business lab Students can utilize from 8 to 5 Monday to Friday at own pace

Phoenix International USBANK

Freight Forwarder Foreign Exchange Market Visited during term by many that  Daily volume took exam in June  Role of banks Provided an overview:  documentation used, • Execute transactions  use of INCO terms • Market commentary  Role of forwarders Role of forwarders • Risk management Donated previous year’s We Bridge the World harmonized code manual advisory CD of business presentations − Identify exposure China operations open to interns − Quantify exposure with CGBP training. − Implement RM strategy

Global Banking Needs

(based on degree of globalization) JETRO Conference

Took 24 students by busbus----  January 31, 2007 Wholly Limited foreign Significant Foreign sales Foreign Extensive Five speakers domestic sales / suppliers foreign sales / office(s) / retail management foreign Five speakers suppliers outlet offices operations  Industry specific information  Government regulations •Certifications and marks Trading with… Operating in… Certifications and marks Networked with IDED International Global Banking Services Required Program personnel. Hosted conference in the fall 2007. Automated trade In-country accounts Global liquidity Full array of global N/A Letters of Credit Foreign Exchange services (e.g. Coin / currency management services International Wires PowerTrack) Local branch access Pooling / netting FX hedging Local payments / collections Global position mgmt

Chris Schrage- University of Northern Iowa [email protected] www.uni.edu/~schragec 3 2008 NASBITE Conference Washington, DC.

Panama Canal Railway Company

Panama – Transportation Hub of the The Panama Canal Americas

Over 13,000 ships transit the Canal each year, hauling an estimatedestima ted 4% of the world's goods around the globe. Has implemented a $1billion improvement program to maintainintain thethe Canal and keep it competitive.  The program includes the widening of the narrow Gaillardllard CutCut allallowingall owing two-two ---wayway traffic for even the largest ships and increasing Canal capacity.  Canal currently at 95% capacity, by 2007 expected to be capacity constrained

PORT INFRASTRUCTURE Tapping other resources

TOGETHER representing over 2.5 million TEU moves/yr and over US$900 John P. Griffin million in Ireland Manzanillo Int’l Terminal (MIT) investments, with Colon Container Terminal (CCT) SSofA has invested $350 million an additional Taiwan’s Evergreen Marine has since 1995 with another $300 million invested $200 million with an US$700 million in additional $200 million in progress. Currently in additional expansion ongoing expansion

Port of Balboa Port of Cristobal Panama Ports Company (PPC) under the umbrella of Hutchison Port Holdings has invested $350 million, with an additional $200 million programmed over 2005-2006

Chris Schrage- University of Northern Iowa [email protected] www.uni.edu/~schragec 4 2008 NASBITE Conference Washington, DC.

Gannon’s Metaphors Fons Trompenaars

U.S. –––Football  Most popular sport  Super Bowl –––most popular holiday for gatherings  Huddling to make decisions  Based on statisticsstatistics---- reaching a goal

Working GlobeSmart Student Involvement Writing sample test questions Seeking information on internet Recommended by Sharing of information found Kansas City World Trade Group study sessions prior to Center Director the exam Provides insights into  Went through list on NASBITE negotiation styles and brochure training formats for  Any questionsquestions----looked up various culture answers together

Results Resources U N I AllAllAll Letters of Credit for Americans (Your Guide to UCP 600)  Frank Reynolds and Donald R. Smith NNN AVG MIN MAX NNN AVG MIN MAX International  Anne Marie Francesco and Barry Allen Gold 999 553 444 661 123 553 266 744 The Concepts of ‘Strong’ and ‘Weak’ Dollar: Teaching Global Influences of Exchange Rates and Trade: and Integrative Approach Global  Joseph W. Weiss and Alexander A.L.G. Zampieron Business 999 600 536 690 123 604 229 800  Journal of Teaching International Business, Vol.6(4) 1995 Management Export 101101----THE BASICS Global  Conference Resource by Iowa Department of Marketing 999 563 451 683 123 544 200 741 NAFTA –––Chile, Singapore & Australia FTAS Supply Chain  Conference Resource by Iowa Department of Economic Development 999 556 279 669 123 556 253 747 and the U.S. Department of Commerce – Export Assistance Center Trade Finance Webpage --- www.uni.edu/~www.uni.edu/~schragecschragecschragec/Global_trade_management//Global_trade_management//Global_trade_management/htmhtmhtmhtm 999 492 349 619 123 510 200 754

Chris Schrage- University of Northern Iowa [email protected] www.uni.edu/~schragec 5 2008 NASBITE Conference Washington, DC.

Multi ----media Resources Exercises and Simulations

Department of Commerce BarngaBarnga----simulationsimulation game on cultural clashes video clips  Intercultural Press, Inc. The video by Insight Media  ISBN 11----877864877864877864----04040404----8888 Intercultural Communication Simulation  “The Cultural Environment  Daphne A. Jameson, Cornell University of International Business”  The Bulletin , March 1993, Page 3 featuring Roger Axtell A Classroom Exercise to Simulate the Foreign Exchange “McDonald’s Everywhere” by Market McGraw Hill  Kirt C. Butler and Chuck C.Y. Kwok  Journal of Teaching in International Business Vol.6(2) 1994

CBA Internal Changes EXECDEV

Originally taught in the Management Department for two Abbreviated version spring semesters as experimental course named Global  Presented in 1 day Trade Management seminar New International Business Minor begins July 2008  Once in 2007 Changing in 2008 from spring to fall semester for  Scheduled twice in 2008 February test date preparation Not meant for CGBP prep  Can teach under new title as experimental for 3 Simply whets appetite for knowledge times  Plans to submit next curriculum cycle as permanent Potential for specific training offering program for one week or two weekends

. с February test group 다 па 합니 си T 사합 бо ha 감 nk kY 단히 o 대단 Merci u e azi ias Gr ac Gr b 谢谢 itte Akpe ا ありがとう

Chris Schrage- University of Northern Iowa [email protected] www.uni.edu/~schragec 6