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Visit Bend Winter 2015/2016 Media Plan Updated 9.25.2015 Creative Air Dates Budget Radio - Oregon BAT Month - Entercom Lager Town, Happy Days, On-Air Endorsement 10/15/2015 - 11/30/2015 $15,000 OPB - Statewide Live Read :10 Scripts 11/1/2015 - 3/30/2016 $20,000
December to Remember, Lager Town, Happy Days, Save a Portlander (:30 and :60), Set Them Free (:30), Entercom Oregon 11/1/2015 - 3/30/2016 Carpool Queen (:60), Old Man Winter (:60), Anti Corona (:30), :15 Kids Ski Free at Mt. Bachelor Tag $25,000
Spring Radio Promo - Lager Town, Happy Days, Set Them Free (:30), Carpool Queen (:60), Anti Corona (:30), TBD 4/1/16 - 5/31/16 How to Make a Living (:30) $16,000 Radio - Washington
Pandora Lager Town, Happy Days, Streaming Video (Lager Town), Display Ads 10/15/2015 - 3/30/2016 $15,000
Lager Town, Happy Days, Set Them Free (:30), Carpool Queen (:60), Old Man Winter (:60), Anti Corona (:30), Hubbard Radio 12/1/2015 - 3/30/2016 How to Make a Living (:30,) :15 Kids Ski Free at Mt. Bachelor $45,000 Radio - NorCal
Lager Town, Happy Days, Set Them Free (:30), Anti Corona (:30), How to Make a Living (:30), :15 Kids Ski Free Pandora 12/15/2015 - 3/30/2016 at Mt. Bachelor Tag, :15 Direct Flight Tag, Video $80,000 Television - Oregon
Comcast Lager Town 9/29/2015 - 12/15/2015 $15,000
Comcast Warmth, Anti Corona, Set Them Free, Winter Happy, Lager Town, Outside, Mt. Bachelor Promo + Kids Ski Free 12/15/2015 -3/30/2016 $45,000
KGW/KPTV Warmth, Anti Corona, Set Them Free, Winter Happy, Lager Town, Outside, Mt. Bachelor Promo + Kids Ski Free 12/15/2015 -3/30/2016 $35,000 Television - Washington
Comcast Warmth, Anti Corona, Set Them Free, Winter Happy, Lager Town, Outside, Mt. Bachelor Promo + Kids Ski Free 1/1/2015 -3/30/2016 $65,000 Warmth, Anti Corona, Set Them Free, Winter Happy, Lager Town, Outside, Mt. Bachelor Promo + Kids Ski KOMO/KING5 1/1/2015 -3/30/2016 Free $35,000 Television - NorCal
Comcast Warmth, Anti Corona, Set Them Free, Winter Happy, Lager Town, Outside, Mt. Bachelor Promo + Kids Ski Free 11/1/2015 - 2/28/2016 $135,000
KTVU Warmth, Anti Corona, Set Them Free, Winter Happy, Lager Town, Mt. Bachelor Promo + Kids Ski Free 11/1/2015 - 2/28/2016 $100,000 Online - Oregon
Xfinity Pre-roll Warmth, Anti Corona, Set Them Free, Winter Happy, Lager Town, Outside 9/15/2015 - 5/31/2016 $5,000
KGW Pre-roll Warmth, Anti Corona, Set Them Free, Winter Happy, Lager Town, Outside 12/15/2015 - 3/30/2016 $3,000
Entercom Streaming Streaming, Banner 1/1/2015 - 3/30/2016 $1,500
OPB Digital Ad Streaming, Banner Feb-16 $2,000 Online - Washington
Xfinity Pre-roll Anti Corona, Set Them Free, Winter Happy, Lager Town 12/15/2015 - 3/30/2016 $3,000
KOMO Anti Corona, Set Them Free, Winter Happy, Lager Town 1/1/2015 - 3/30/2016 $5,000 Hubbard Washington Streaming, Banner 1/1/2015 - 3/30/2016 $2,000 Online - NorCal
Xfinity Pre-roll Anti Corona, Set Them Free, Winter Happy, Lager Town 11/1/2015 - 2/28/2016 Included with TV
KTVU Anti Corona, Set Them Free, Winter Happy, Lager Town 11/1/2015 - 2/28/2016 Included with TV Print Sunset Magazine National Two Page Spread - Guide Insert in NorCal Dec Issue $170,000 Mountain Magazine Winter Guide Insertion + 2 pg. spread Winter Guide (Sept-Jan) $45,000 Mountain Magazine Inside Cover 2 pg. spread Winter Issue $12,500 Travel Oregon Visitor Guide Full page ad 2015 Guide $9,800 OnTrak Magazine Full page ad + insert Fall Issue / Winter Issue $15,000 Northwest Travel Magazine Two page spread + insert Jan/Feb Issue $20,000 Portland Monthly Two Page Spread + Winter Guide insertion Jan Issue $20,000 Seattle Met Two Page Spread + Winter Guide insertion Jan issue $20,000 Digital Mountain Magazine (online) Native Digital Advertising Unit - Homepage Feature November 2015 - February 2016 $2,900 Mountain Magazine (online) Logbook TBD $2,000 Youtube TruView Anti-Corona (:15, :30), Happy (:15, :30), Set Them Free (:30) Continuously $8,000 SF Gate Travel Digital + Print 11/1/2015 - 2/28/2016 $40,000 Social Media Facebook Page ads and Post Boosts Continuously $12,500 Instagram Video Ads Continuously $4,000 Ski Shows Ski Shows Booth with Mt. Bachelor at San Francisco and Seattle Ski Shows November $5,000 Mountain Travel Symposium Mt. Bachelor Group Sales Support April of 2016 $5,000 Ski Group Transportion & Support Distribution of Funds Assist Mt. Bachelor & lodging partners to attract ski groups In Process $25,000
*All Visit Bend media buys, through added value incentives, include promotions across various mediums. These promotions, taking place on Television, Radio, Digital, and Print ads, help to boost stakeholder visibility while driving a more relevant customer to Bend for minimal to no additional costs. The total amount of added value for bonus spots and promotions is approximately $250,000, in addition to teh cash buy of $1,092,700. Total Buy $1,084,200