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In This Media Briefing: Most People Get Almost All Their News and Information Pg.1 Plan a Media Strategy from Mainstream Media
Dealing with the Media In this media briefing: Most people get almost all their news and information Pg.1 Plan a media strategy from mainstream media. This means that for many Pg.2 Write your news release projects it can be useful to be reported on in newspa- Pg.5 Follow up on a story pers and on the local TV and radio. Pg.6 Interviews Pg.8 Media stunts Using the media can help you win your campaign. But Pg.8 Media and direct action there are some important things you should bear in mind Pg.9 Other ways to use the media when you are preparing contact with the media. Pg.10 Unwelcome media attention Pg.11 A sceptical look at the main- stream media Plan a media strategy Pg.12 Media contacts With a little planning you'll have more success in getting your message across. Preparation gives you a chance to set the agenda, not just respond to events. Don't just engage the media because you can – always use your media work strategically. Ask whether engaging with the media is the best way to get across your message, and if so, how that can be done best. First of all: you need a clear aim . Why contact the media? What message are you trying to convey? Generally an unclear aim results in an unclear message . Don't forget: however complicated the argu- ments for your campaign are you need to keep them simple when using the mainstream media. Now decide who your target audience is. -
Maximising Income Controlling Costs a Handbook
Maximising Income and Controlling Costs in small and medium broadcasting operations A Handbook Mano Wilkramanayake Maximising Income and Controlling Costs in small and medium broadcasting operations A Handbook Mano Wikramanayake © 2009 by Asia-Pacific Institute for Broadcasting Development All rights reserved. No part of this publication nay be reproduced, stored in, or introduced into a retrieval system or transmitted in any for or by any means (electronic, photocopying, recording or otherwise) without prior permission from the copyright owner of this publication. Published in 2009 by Asia Pacific Institute for Broadcasting Development 2nd Floor Bangunan IPTAR, Angkasapuri 50614 Kuala Lumpur, Malaysia Disclaimer The authors are responsible for the choice and the presentation of the facts contained in this handbook and for the opinions expressed therein, which are not necessarily those of CBA or AIBD and do not commit the organizations. Title: Maximising Income and Controlling Costs in small and medium broadcasting operations Key words: Broadcasting, radio, television, management, finance, equipment, manpower resources ISBN 978-983-43747-4-7 Edited by Gita Madhu Layout design and printing by Drei Angle Zentrum Foreword With TV sets nestling even in the humblest of homes around the world and with the proliferation of satellites beaming programmes to the remotest corners of the planet, channels sprout overnight even in the least developed countries. While there is no dearth of people seeking employment in this ever in demand media machine, sustainability is a major issue especially given recession driven cutbacks. The creative talents that this field draws more often than not lack the financial know-how required to even stay afloat when so many enterprises are sinking around the world. -
Reach PLC Summary Response to the Digital Markets Taskforce Call for Evidence
Reach PLC summary response to the Digital Markets Taskforce call for evidence Introduction Reach PLC is the largest national and regional news publisher in the UK, with influential and iconic brands such as the Daily Mirror, Daily Express, Sunday People, Daily Record, Daily Star, OK! and market leading regional titles including the Manchester Evening News, Liverpool Echo, Birmingham Mail and Bristol Post. Our network of over 70 websites provides 24/7 coverage of news, sport and showbiz stories, with over one billion views every month. Last year we sold 620 million newspapers, and we over 41 million people every month visit our websites – more than any other newspaper publisher in the UK. Changes to the Reach business Earlier this month we announced changes to the structure of our organisation to protect our news titles. This included plans to reduce our workforce from its current level of 4,700 by around 550 roles, gearing our cost base to the new market conditions resulting from the pandemic. These plans are still in consultation but are likely to result in the loss of over 300 journalist roles within the Reach business across national, regional and local titles. Reach accepts that consumers will continue to shift to its digital products, and digital growth is central to our future strategy. However, our ability to monetise our leading audience is significantly impacted by the domination of the advertising market by the leading tech platforms. Moreover, as a publisher of scale with a presence across national, regional and local markets, we have an ability to adapt and achieve efficiencies in the new market conditions that smaller local publishers do not. -
Crossing the Line Between News and the Business of News: Exploring Journalists' Use of Twitter Jukes, Stephen
www.ssoar.info Crossing the line between news and the business of news: exploring journalists' use of Twitter Jukes, Stephen Veröffentlichungsversion / Published Version Zeitschriftenartikel / journal article Empfohlene Zitierung / Suggested Citation: Jukes, S. (2019). Crossing the line between news and the business of news: exploring journalists' use of Twitter. Media and Communication, 7(1), 248-258. https://doi.org/10.17645/mac.v7i1.1772 Nutzungsbedingungen: Terms of use: Dieser Text wird unter einer CC BY Lizenz (Namensnennung) zur This document is made available under a CC BY Licence Verfügung gestellt. Nähere Auskünfte zu den CC-Lizenzen finden (Attribution). For more Information see: Sie hier: https://creativecommons.org/licenses/by/4.0 https://creativecommons.org/licenses/by/4.0/deed.de Media and Communication (ISSN: 2183–2439) 2019, Volume 7, Issue 1, Pages 248–258 DOI: 10.17645/mac.v7i1.1772 Article Crossing the Line between News and the Business of News: Exploring Journalists’ Use of Twitter Stephen Jukes Faculty of Media and Communication, Bournemouth University, Poole, BH12 5BB, UK; E-Mail: [email protected] Submitted: 7 September 2018 | Accepted: 4 January 2018 | Published: 21 March 2019 Abstract Anglo-American journalism has typically drawn a firm dividing line between those who report the news and those who run the business of news. This boundary, often referred to in the West as a ‘Chinese Wall’, is designed to uphold the inde- pendence of journalists from commercial interests or the whims of news proprietors. But does this separation still exist in today’s age of social media and at a time when news revenues are under unprecedented pressure? This article focuses on Twitter, now a widely used tool in the newsroom, analysing the Twitter output of 10 UK political correspondents during the busy party conference season. -
Daily Mirror – American Election (2016)
A Level Media Studies – Set Product Factsheet Daily Mirror – American Election (2016) Credit: Daily Mirror, Thursday Novemeber 10, 2016 1 A Level Media Studies – Set Product Factsheet Daily Mirror – American Election (2016) Component 1 Media Products, Industries and Audiences – Newspapers Focus Areas: Media language Representation Media industries Audiences Media contexts policies that drew criticism from both sides of the Product Context political spectrum, a record of racist and sexist • National mid market Tabloid Newspaper behaviour, and a lack of political experience. established in 1903 and aimed at a predominantly The contemporary audience could be assumed working class readership, it follows a to be familiar with the codes and conventions traditionally left wing political stance. of tabloid newspapers and the sensationalised • This edition was published on the 10th mode of address that these newspapers present. • November 2016 following the unprecedented FRONT PAGE: The use of American iconography • high profile American election campaign in the subverted image of the Statue of Liberty which was eventually won by Republican draws the reader’s attention to the front page of Donald Trump, a 70 year old billionaire the newspaper. Here the statue is seen to be weeping famous for appearing on reality TV into her hands which creates meaning for the show The Apprentice USA. audience and is intended to be read as connoting • The Daily Mirror demonstrated an despair. The background of the image contains dark unequivocally oppositional response to clouds which can be interpreted as foreshadowing the result and views Trump as ill suited future events. The Daily Mirror has juxtaposed to such a high position of power. -
Register of Journalists' Interests
REGISTER OF JOURNALISTS’ INTERESTS (As at 14 December 2017) INTRODUCTION Purpose and Form of the Register Pursuant to a Resolution made by the House of Commons on 17 December 1985, holders of photo- identity passes as lobby journalists accredited to the Parliamentary Press Gallery or for parliamentary broadcasting are required to register: ‘Any occupation or employment for which you receive over £760 from the same source in the course of a calendar year, if that occupation or employment is in any way advantaged by the privileged access to Parliament afforded by your pass.’ Administration and Inspection of the Register The Register is compiled and maintained by the Office of the Parliamentary Commissioner for Standards. Anyone whose details are entered on the Register is required to notify that office of any change in their registrable interests within 28 days of such a change arising. An updated edition of the Register is published approximately every 6 weeks when the House is sitting. Changes to the rules governing the Register are determined by the Committee on Standards in the House of Commons, although where such changes are substantial they are put by the Committee to the House for approval before being implemented. Complaints Complaints, whether from Members, the public or anyone else alleging that a journalist is in breach of the rules governing the Register, should in the first instance be sent to the Registrar of Members’ Financial Interests in the Office of the Parliamentary Commissioner for Standards. Where possible the Registrar will seek to resolve the complaint informally. In more serious cases the Parliamentary Commissioner for Standards may undertake a formal investigation and either rectify the matter or refer it to the Committee on Standards. -
Alison Phillips Editor, Daily Mirror Media Masters – September 26, 2018 Listen to the Podcast Online, Visit
Alison Phillips Editor, Daily Mirror Media Masters – September 26, 2018 Listen to the podcast online, visit www.mediamasters.fm Welcome to Media Masters, a series of one to one interviews with people at the top of the media game. Today, I’m here in Canary Wharf, London, and at the offices of the Daily Mirror, joined by their editor in chief, Alison Phillips. Previously in charge of the Sunday Mirror and Sunday People, she was also launch editor of New Day, the short-lived newspaper, in 2016. She also leads on addressing gender imbalance at Mirror publisher Reach, heading up their Women Together network, and is this year’s Society of Editor’s popular columnist of the year. Alison, thank you for joining me. Hi. Alison, you were appointed in March. It must have been an incredibly proud moment for you, how is it going? It’s going really well, I think. I hope. It’s been a busy few months, because obviously Reach has bought the Express as well, so there have been a lot of issues going on. But in terms of the actual paper at the Mirror, I hope, I feel, that we’re reaching a point of sustained confidence, which is so important for a paper. We’ve had some real success on campaigns, which I think is really our lifeblood. And I think we’re managing to energise the staff, which is absolutely essential for a well-functioning newspaper. Is it more managerial at the moment with the organisational challenges that you’ve been dealing with? Because you must, as the leader of the business, as the editor, you’ve got so many things you could be doing, you’ve got to choose, having to prioritise. -
Too Much Bad News: How to Do an Information Fast
WHOLE HEALTH: INFORMATION FOR VETERANS Too Much Bad News: How to Do an Information Fast Whole Health is an approach to health care that empowers and enables YOU to take charge of your health and well-being and live your life to the fullest. It starts with YOU. It is fueled by the power of knowing yourself and what will really work for you in your life. Once you have some ideas about this, your team can help you with the skills, support, and follow up you need to reach your goals. All resources provided in these handouts are reviewed by VHA clinicians and Veterans. No endorsement of any specific products is intended. Best wishes! https://www.va.gov/wholehealth/ Too Much Bad News: How to Do an Information Fast Too Much Bad News: How to Do an Information Fast Crime is going down, but you wouldn’t know that from looking at national media because we still cover the same number of crimes, the same number of murderous trials, so there is a danger that we are not reflecting the world. – Tony Gallagher If it bleeds, it leads. – Adage about the news How does the news affect my health? In 2014, Harvard researchers asked 2,500 American adults what causes stress in their daily lives. Forty percent admitted that “watching, reading, or listening to the news” was one of their top life stressors.1 Since then, more studies have shown that learning about bad news hurts our mental health more than listening to good news helps our mental health.2 Unfortunately, the media spends more time focusing on bad news than good news. -
Register of Journalists' Interests
REGISTER OF JOURNALISTS’ INTERESTS (As at 14 June 2019) INTRODUCTION Purpose and Form of the Register Pursuant to a Resolution made by the House of Commons on 17 December 1985, holders of photo- identity passes as lobby journalists accredited to the Parliamentary Press Gallery or for parliamentary broadcasting are required to register: ‘Any occupation or employment for which you receive over £795 from the same source in the course of a calendar year, if that occupation or employment is in any way advantaged by the privileged access to Parliament afforded by your pass.’ Administration and Inspection of the Register The Register is compiled and maintained by the Office of the Parliamentary Commissioner for Standards. Anyone whose details are entered on the Register is required to notify that office of any change in their registrable interests within 28 days of such a change arising. An updated edition of the Register is published approximately every 6 weeks when the House is sitting. Changes to the rules governing the Register are determined by the Committee on Standards in the House of Commons, although where such changes are substantial they are put by the Committee to the House for approval before being implemented. Complaints Complaints, whether from Members, the public or anyone else alleging that a journalist is in breach of the rules governing the Register, should in the first instance be sent to the Registrar of Members’ Financial Interests in the Office of the Parliamentary Commissioner for Standards. Where possible the Registrar will seek to resolve the complaint informally. In more serious cases the Parliamentary Commissioner for Standards may undertake a formal investigation and either rectify the matter or refer it to the Committee on Standards. -
The Development of the UK Television News Industry 1982 - 1998
-iì~ '1,,J C.12 The Development of the UK Television News Industry 1982 - 1998 Thesis submitted for the degree of Doctor of Philosophy by Alison Preston Deparent of Film and Media Studies University of Stirling July 1999 Abstract This thesis examines and assesses the development of the UK television news industry during the period 1982-1998. Its aim is to ascertain the degree to which a market for television news has developed, how such a market operates, and how it coexists with the 'public service' goals of news provision. A major purpose of the research is to investigate whether 'the market' and 'public service' requirements have to be the conceptual polarities they are commonly supposed to be in much media academic analysis of the television news genre. It has conducted such an analysis through an examination of the development strategies ofthe major news organisations of the BBC, ITN and Sky News, and an assessment of the changes that have taken place to the structure of the news industry as a whole. It places these developments within the determining contexts of Government economic policy and broadcasting regulation. The research method employed was primarily that of the in-depth interview with television news management, politicians and regulators: in other words, those instrumental in directing the strategic development within the television news industry. Its main findings are that there has indeed been a development of market activity within the television news industry, but that the amount of this activity has been limited by the particular economic attributes of the television news product. -
You Are What You Read
You are what you read? How newspaper readership is related to views BY BOBBY DUFFY AND LAURA ROWDEN MORI's Social Research Institute works closely with national government, local public services and the not-for-profit sector to understand what works in terms of service delivery, to provide robust evidence for policy makers, and to help politicians understand public priorities. Bobby Duffy is a Research Director and Laura Rowden is a Research Executive in MORI’s Social Research Institute. Contents Summary and conclusions 1 National priorities 5 Who reads what 18 Explaining why attitudes vary 22 Trust and influence 28 Summary and conclusions There is disagreement about the extent to which the media reflect or form opinions. Some believe that they set the agenda but do not tell people what to think about any particular issue, some (often the media themselves) suggest that their power has been overplayed and they mostly just reflect the concerns of the public or other interests, while others suggest they have enormous influence. It is this last view that has gained most support recently. It is argued that as we have become more isolated from each other the media plays a more important role in informing us. At the same time the distinction between reporting and comment has been blurred, and the scope for shaping opinions is therefore greater than ever. Some believe that newspapers have also become more proactive, picking up or even instigating campaigns on single issues of public concern, such as fuel duty or Clause 28. This study aims to shed some more light on newspaper influence, by examining how responses to a key question – what people see as the most important issues facing Britain – vary between readers of different newspapers. -
Mirror Wins Prestigious Grant to Take Nextgen Project Global
For Immediate Release Mirror wins prestigious grant to take NextGen project global March 18 2021. The Daily Mirror has been selected as one of eight winning media outlets across Europe to receive a prestigious grant from The European Development Journalism Grants, supported by the Bill & Melinda Gates Foundation. The grant will be used to expand the Mirror’s ground-breaking NextGen coverage - originally created in 2019 as a way to give young people a mainstream media platform, giving a group of teenagers the chance to shape their own stories for a mass audience. In past iterations the Mirror has worked with students from across the UK including Birmingham, Belfast, Sheffield, Bournemouth and East London. Now, this investment will be used to take the platform international, working with six schools in six different countries to give young people the chance to tell their stories about how climate change has impacted their lives. The project will be led by Mirror Assistant Editor Jason Beattie, who spearheaded the first NextGen edition and leads on the Mirror’s editorial campaigns. Beattie commented: "The Daily Mirror is taking its ground-breaking NextGen project international thanks to a European Journalism Development Grant. "The consequences of the climate crisis will be most deeply felt by today's generation of young people. “This grant will allow school children from across the planet to report on how global warming is impacting on their lives and articulate in their own words their hopes and fears for the future. “We are delighted to have secured funding for this exciting project that gives young people a voice on the most important issue facing the planet.” - ENDS - For queries please contact the Reach Press Office: [email protected] or [email protected] / 020 7293 2609.