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Hyundai Becomes the First Official Sponsor of Triplea Baseball Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE TRIPLE­A BASEBALL HITS A HOME RUN WITH HYUNDAI Miles Johnson Senior Manager, Quality, Service and Technology (714) 366­1048 [email protected] ID: 28839 Hyundai Becomes the First Official Sponsor of Triple­A Baseball DUBLIN, April 18, 2006– Triple­A Baseball today announced a first in its storied 120­year history by making Hyundai Motor America its official automotive sponsor. The exclusive sponsorship swings into full gear in May. “With an all­time high attendance of 14.1 million fans in 2005, Triple­A Baseball is the fifth most attended professional sport in the United States,” said Michelle Cervantez, vice president of marketing for Hyundai Motor America. “Triple­A Baseball fans align perfectly with Hyundai owners – they are fun, family­oriented and appreciate a good value. We are thrilled to position the Hyundai brand with baseball played by tomorrow’s big league stars, today.” Hyundai will bring its sponsorship to life via a fully integrated program for each participating teams including: Five “Hyundai Sundays” at each ballpark (125 in all) will feature interactive car displays in which fans can check out new Hyundai Sonatas and Tucsons with a chance to win a brand­new Sonata through the “Hyundai Home Run Challenge.” Hyundai will also conduct ride­and­drives on select Sundays so fans can get behind the wheel and experience the satisfaction of driving a Hyundai for themselves. Title sponsorship of the “Hyundai Legends of Triple­A Baseball” program, marking the first time its “legends” will be nationally recognized in league history. Fans will have the opportunity to vote via text message and online for players such as Stan Musial, Bob Gibson, Cal Ripken Jr., Roger Clemens and Alex Rodriguez to determine who will make up the all­time best roster. And one lucky fan will win a “September Big League Call­Up” that includes a V.I.P. trip to a team’s Major League affiliate. Voting will take place May 1 – Sept. 4. Integrated media package that includes a presenting radio sponsorship, prominent stadium signage and public address and video board units. Numerous dealer vehicle displays, test­drive promotions and advertising As the highest classification of Minor League Baseball, Triple­A Baseball has always been a showcase for future stars, since 94 percent of current Major League Baseball players came directly from Triple­A Baseball. It also boasts that 159 of its former players are Baseball Hall of Famers, including legends such as Babe Ruth, Joe DiMaggio, Willie Mays and Jackie Robinson. “We’re thrilled to have Hyundai as a partner,” said Branch Rickey III, president of Triple­A’s Pacific Coast League and grandson of the legendary Brooklyn Dodgers’ general manager. “It’s a company with momentum, just as we’re a sport with momentum. And as our fans can attest, Triple­A Baseball offers the best quality entertainment in the country for the best value. It makes Hyundai the perfect match.” About Triple­A Baseball Triple­A Baseball, consisting of two Leagues at Minor League Baseball's highest classification, is made up of 30 teams (29 U.S./1 Canada) throughout North America, which develop talent for Major League affiliates while providing affordable entertainment for fans of all ages. For more information about Triple­A Baseball, visit www.tripleabaseball.com. About Hyundai Motor America Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the United Statesby Hyundai Motor America and are sold and serviced through more than 700 dealerships nationwide. Additional information about Hyundai is available at www.hyundaiusa.com. ### Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE TRIPLE­A BASEBALL HITS A HOME RUN WITH HYUNDAI Miles Johnson Senior Manager, Quality, Service and Technology (714) 366­1048 [email protected] ID: 28839 Hyundai Becomes the First Official Sponsor of Triple­A Baseball DUBLIN, April 18, 2006– Triple­A Baseball today announced a first in its storied 120­year history by making Hyundai Motor America its official automotive sponsor. The exclusive sponsorship swings into full gear in May. “With an all­time high attendance of 14.1 million fans in 2005, Triple­A Baseball is the fifth most attended professional sport in the United States,” said Michelle Cervantez, vice president of marketing for Hyundai Motor America. “Triple­A Baseball fans align perfectly with Hyundai owners – they are fun, family­oriented and appreciate a good value. We are thrilled to position the Hyundai brand with baseball played by tomorrow’s big league stars, today.” Hyundai will bring its sponsorship to life via a fully integrated program for each participating teams including: Five “Hyundai Sundays” at each ballpark (125 in all) will feature interactive car displays in which fans can check out new Hyundai Sonatas and Tucsons with a chance to win a brand­new Sonata through the “Hyundai Home Run Challenge.” Hyundai will also conduct ride­and­drives on select Sundays so fans can get behind the wheel and experience the satisfaction of driving a Hyundai for themselves. Title sponsorship of the “Hyundai Legends of Triple­A Baseball” program, marking the first time its “legends” will be nationally recognized in league history. Fans will have the opportunity to vote via text message and online for players such as Stan Musial, Bob Gibson, Cal Ripken Jr., Roger Clemens and Alex Rodriguez to determine who will make up the all­time best roster. And one lucky fan will win a “September Big League Call­Up” that includes a V.I.P. trip to a team’s Major League affiliate. Voting will take place May 1 – Sept. 4. Integrated media package that includes a presenting radio sponsorship, prominent stadium signage and public address and video board units. Numerous dealer vehicle displays, test­drive promotions and advertising As the highest classification of Minor League Baseball, Triple­A Baseball has always been a showcase for future stars, since 94 percent of current Major League Baseball players came directly from Triple­A Baseball. It also boasts that 159 of its former players are Baseball Hall of Famers, including legends such as Babe Ruth, Joe DiMaggio, Willie Mays and Jackie Robinson. “We’re thrilled to have Hyundai as a partner,” said Branch Rickey III, president of Triple­A’s Pacific Coast League and grandson of the legendary Brooklyn Dodgers’ general manager. “It’s a company with momentum, just as we’re a sport with momentum. And as our fans can attest, Triple­A Baseball offers the best quality entertainment in the country for the best value. It makes Hyundai the perfect match.” About Triple­A Baseball Triple­A Baseball, consisting of two Leagues at Minor League Baseball's highest classification, is made up of 30 teams (29 U.S./1 Canada) throughout North America, which develop talent for Major League affiliates while providing affordable entertainment for fans of all ages. For more information about Triple­A Baseball, visit www.tripleabaseball.com. About Hyundai Motor America Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the United Statesby Hyundai Motor America and are sold and serviced through more than 700 dealerships nationwide. Additional information about Hyundai is available at www.hyundaiusa.com. ###.
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