ARCHITECTURE + INTERIOR DESIGN

EXPERTISE OVERVIEW The studio has been called by the most important international brands to develop projects on different scales, all acts to the growth of the brand identity and its development: from international events to single installation, from headquarters to offices or showrooms, from museums to permanent exhibitions, from visual identity projects to signage and communication design.

Over the years the studio has extended a strong expertise of management and development of projects, in and abroad, in collaboration with international partners.

Ico Migliore and Mara Servetto, co-founders of Migliore + Servetto resumptive symbol of the Italian flag for the 150th Anniversary of they are now designing new spaces for exhibition and temporary Architects, create, together with an international team of architects Italy’s unification (with Philips and Luceplan). sales in the main malls in Asia. For the Tod’s Grou from 2001 to and designers, projects characterized by the lightness of design, On the occasion of they have conceived the 2013 they designed many events, product presentations and retail the scenographic use of light and materials, able to create “ExpoFlag Boulevard”, an urban ongoing installation (2012-2015) spaces in Italy, Europe and Asia. Among the recent projects, they memorable and engaging meeting settings. representing the Nations that joined the international event along designed “Artworks from the Musée National Picasso in Paris” at the city center of . Palazzo Reale in Milan; the exhibition “Constancy & Change In ARCHITECTURE AND INTERIOR DESIGN Furthermore, they designed identity and wayfinding of Portello, a Korean Traditional Craft 2013” at . In the last Ico Migliore and Mara Servetto designed the architecture, interior new urban discrict in Milan. year they designed for W Magazine the exhibit “Shooting Stars” at design and coordinated image of the De Suite Residence, located in the LACMA in Los Angeles; the exhibition “Walking Pleasure” for downtown Milan. Based on innovative double level units, the new museum Moreschi at Triennale di Milano and “Bellissima. L’Italia dell’alta building is deeply connected with the industrial background of the They designed the permanent exhibition of the new “Chopin moda 1945-1968” at Villa Reale in Monza. area. They have been invited to many international competitions Muzeum” in Warsaw, the museum that displays the most extensive and they won various prizes for their architectural projects. For collection about Fryderyk Chopin, after winning an international RESEARCH AND TEACHING private clients they developted different private houses, such as competition held under the patronage of the Ministry of Culture Thanks to their research, they were invited to take part into exhibitions the detached house in Vergo. and the National Heritage. The museum opened on the 1st and competitions both in Italy and abroad. In 2004 they were involved In Milan they designed the Mondadori new concept store in 2015 March, 2010. in the IX Biennale of Architecture in Venice “Metamorph”, and in 2006 and previously the concept store “Experience Space” for Bticino . In , in 2012, they curated the exhibition project of “MDR - in the exhibition “Scenographies d’architectes” designed by Jean Nouvel In Beijing, they designed the SK Promotion Center, opened in Museo del Risparmio (the Savings Museum)” for Intesa Sanpaolo at Pavillon de l’Arsenal in Paris. In 2005, the Triennale of Milan asked them to design and organize the exhibition “Vuoto x Pieno”, a historic 2013, to present the SK’s more advanced technologies for new Bank, the first museum of its kind in Europe for its themes and its retrospective on temporary and museum set ups in Italy. contemporary cities for the korean company SK Group. exhibition concept; for the they are creative advisor Among the monographic exhibitions on their work there is “Space In 2012, they designed the Mediabend Capital Headquarter in New and they’ve designed the new logo, the coordinated image, the Morphing Migliore+Servetto temporary architecture” (Tokyo 2007, York, and for Samsung the offices for theDesign Division in Milan. exhibition system and the set up of thematic rooms. Turin 2008 and Seoul 2010), an itinerant exhibition that goes with the In via della Spiga they designed the Fay store for Tod’s Group and Actually, they are working on the permanent exhibition of the new homonimous book published by Five Continents Editions and “Chopin in Paris the Iceberg store. They also developed retail design for “Polo Multimediale Leonardo Da Vinci” in the Palazzo Ducale of Muzeum. Observer / Parteciper / Expérimenter: l’architecture et le design au service de la musique” at the International Centre for Urbanism, other fashion brands such as Giorgio , Max Mara, , Vigevano. For Pesaro City Council they designed the permanent Architecture and Landscape CIVA, Brussels 2010. Roger Vivier, Web. exhibition system, the bookshop and cafeteria at Palazzo Mosca - Musei Civici di Pesaro. Ico Migliore and Mara Servetto are both teachers at the Politecnico di URBAN On May 2014 they won the competition for the permanent Milano where, until 1993, they worked alongside Achille Castiglioni. Among the numerous awards received, in 2008 they were awarded exhibition of the new Design Museum For Compasso D’oro Adi Ico Migliore teaches at the Design faculty in Milan and is also a visiting with the prestigious XXI ADI Compasso D’Oro for the urban design Collection in Milan in the spaces of the ancient Enel electric plant. professor at Tokyo Zokei University and Kuwazawa Design School in Tokyo. project “Look of the City” for Torino 2006 Winter Olympic Games Mara Servetto teaches at the Architecture faculty in Milan and is also a with Italo Lupi, with more than 250 urban installations and the EXHIBITION visiting professor at Joshibi University of Tokyo. corporate image of the city. For Max Mara they designed the great itinerant retrospective “Coats! Ico Migliore, for his experitse in the field of exhibition design, was selected They conceived, with I. Lupi, the lighting installation of white, red Max Mara, 55 years of ” that took place in Berlin as one of the nine jury members of the Official Participants Awards Expo and green light on the Mole Antonelliana that becomes a strong (2006), Tokyo (2007), Beijing (2008) and Moscow (2012) and Milan 2015. AWARDS 2015 “SLIM AND WHITE AXOLUTE CODE” Event Design / BTicino - Milan ADI COMPASSO D’ORO (ITA) 2008 “TORINO 2006. LOOK OF THE CITY” Urban Design / XX OLYMPIC WINTER GAMES - Turin 6 2 AWARD & 4 HONORABLE MENTIONS 12 ADI DESIGN INDEX SELECTED PROJECTS 2014 “CHOPIN MUZEUM” Permanent Exhibition - Warsaw 2014 “TORINO+LUCE+TRICOLORE” Mole Antonelliana lighting installation 150th Anniversary of Italy’s unification - Turin 2011 “SEEING THE LIGHT” Exhibition / The New York Times Style Magazine - Milan 2008 “WALLPAPER* EXPRESS” From Beijing to Shanghai with Bombardier, Exhibition - Milan 1 ASAL EXHIBITION DESIGN OF THE YEAR (ITA) 2003 “WALLPAPER* URBAN ADDITION” Exhibition / Hogan - Milan

EXHIBITION DESIGN OF THE YEAR

2015 PEDRALI LIGHT FRAMES - Milan RED DOT DESIGN AWARD (GER) 2011 CHOPIN MUZEUM Permanent Exhibition - Warsaw 6 2011 BTICINO CONCEPT STORE - Milan 2009 FIAT EXHIBITION STAND - Paris, Genève, Bologna 2009 “SEEING THE LIGHT” Exhibition / The New York Times Style Magazine - Milan 2009 “COATS! MAX MARA, 55 YEARS OF ITALIAN FASHION” Exhibition - Berlin, Tokyo, Beijing, Moscow

2012 A WHEEL FOR PEDRALI Exhibition - Milan FX INTERNATIONAL INTERIOR DESIGN AWARD (UK) 2009 “SEEING THE LIGHT” Exhibition / The New York Times Style Magazine - Milan 7 2 AWARD & 5 NOMINATIONS 2015 TECNO LIVELY TABLE - Milan 2012 A DI ALCANTARA® PAVILLION - Florence 2011 CHOPIN MUZEUM Permanent Exhibition - Warsaw 2011 “URBAN DRESS” for 150th Anniversary of Italy's Unification - Torino 2009 FIAT EXHIBITION STAND - Paris, Genève, Bologna

DESIGN AWARD OF THE FEDERAL REPUBLIC 2010 “TORINO 2006. LOOK OF THE CITY” Urban Design / XX OLYMPIC WINTER GAMES - Torino OF GERMANY (GER) 3 1 AWARD & 2 NOMINATIONS 2013 CHOPIN MUZEUM Permanent Exhibition - Warsaw 2013 BTICINO CONCEPT STORE - Milan

20th ANNUAL EXHIBIT DESIGN AWARDS (USA) 2006 WALLPAPER* MAGAZINE EXHIBITIONS from 2000 to 2005 “Wallpaper* Express, From Beijing to Shanghai with Bombardier” 1 “Wallpaper* New Wave” - Wally Yacht “Wallpaper* Urban Addition” - Hogan “Wallpaper* + Giorgio Armani, 60 architecture models” - Politecnico di Milano 1 IDA - INTERNATIONAL DESIGN AWARD (USA) 2011 “TORINO + LUCE + TRICOLORE”, MOLE ANTONELLIANA LIGHTING INSTALLATION 150th Anniversary of Italy's unification - Turin Expertise Overview

ARCHITECTURE www.miglioreservetto.com INTERIORS MILAN (Italy) Headquarter RETAIL Representative on site in: URBAN TOKYO (Japan) SEOUL (Korea) EXHIBITION WARSAW (Poland) SAO PAULO (Brasil) VISUAL IDENTITY & ENVIRONMENTAL GRAPHICS

VIDEO Project Map

BELGIUM RUSSIA UK GERMANY

PRINC. OF MONACO Research and Didatics POLAND CHINA FRANCE KOREA ITALY JAPAN SPAIN INDIA UNIVERSITY TEACHING QATAR HONG KONG USA TAIWAN DUBAI SINGAPORE WORKSHOPS

CONFERENCES

LECTURES

Main Client

INDUSTRIAL + MUSEUM + FASHION PUBLISHING BANKS CITY COUNCILS DESIGN INSTITUTIONS main clients institutions industry / design fashion

Accademia Albertina di Torino Beijing Gehua Armani Apa Lyric Theater, Hong Kong Boffi Alcantara® Ambassade D’Italie, Paris Bombardier Fabbrica Pelletterie Milano Asi - Italian Space Agency Bticino Fay Cercle De L’union Interalliée, Paris Cappellini Façonnable Cinecittà, Roma Cmb / Unieco Hogan City of Cremona Conai Iceberg City of Pesaro De Padova Krizia City of Milano Fiat Max Mara City of Vigevano Foscarini Moreschi City of Torino Gebrüder Thonet Vienna Roger Vivier City of Pavia Geodesign - Torino World Design Capital Tod's Chopin Museum, Warsaw Honda Comitato Italia 150 Hyundai Fondazione Museo Delle Antichità Egizie di Torino Lexus Istituto Italiano di Cultura, Tokyo Luceplan La Triennale di Milano Pedrali pUBLISHING Korea Craft & Design Foundation Perini Abitare RCS Kulturforum Potsdamer Platz, Berlin Poltrona Frau Elle LACMA Los Angeles County Museum of Art Samsung Il Sole 24 Ore Ministry of Culture, Sports and Tourism - Republic of Korea Sk Group - Korea Marie Claire Uk MORI Art Museum, Tokyo Tecno Mediabend Capital MOT Museum of Contemporary Art Zoppoli & Pulcher Mondadori Group NAMOC The National Art Museum of China, Beijing Wally Yacht RCS MediaGroup PAC Padiglione Arte Contemporanea, Milano The New York Times Style Palais De Tokyo, Paris Magazine Palazzo Reale, Milano BANKS Wallpaper* Magazine Uk Shiodomeitalia Creative Center, Tokyo W magazine The Academy of Motion Picture Arts and Sciences, Los Angeles Banca Fideuram The China Shijitan Contemporary Art Center, Beijing Compagnie Monegasque De Banque The Fryderyk Chopin Institute, Warsaw Crédit Agricole - Banca Friuladria The State Historical Museum, Moscow Intesa San Paolo Viale Col di Lana 8 20136 Milano | Italy T. +39 02 89 42 01 74 F. +39 02 45 49 04 60 [email protected] www.miglioreservetto.com

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