University of Mississippi eGrove Honors College (Sally McDonnell Barksdale Honors Theses Honors College) 2007 HUKA Entertainment: Creating a Full-service Concert Event Company Focusing on Concert Promotion, Talent Buying, and Ticketing Bennett Alexander Drago Follow this and additional works at: https://egrove.olemiss.edu/hon_thesis Recommended Citation Drago, Bennett Alexander, "HUKA Entertainment: Creating a Full-service Concert Event Company Focusing on Concert Promotion, Talent Buying, and Ticketing" (2007). Honors Theses. 1987. https://egrove.olemiss.edu/hon_thesis/1987 This Undergraduate Thesis is brought to you for free and open access by the Honors College (Sally McDonnell Barksdale Honors College) at eGrove. It has been accepted for inclusion in Honors Theses by an authorized administrator of eGrove. For more information, please contact
[email protected]. HUKA Entertainment By Bennett Drago A thesis submitted to the faculty of the University of Mississippi in partial fulfillment of the requirements of the Sally Barksdale Honors College. Oxford May 2007 Apprcwed by. a. idvisor: r. Victoria B,ush : Dean Brian Reithel Reader: Dr. Jese-I^ttlejohn ABSTRACT HUKA ENTERTAINMENT: (Under the direction of Victoria Bush) For my thesis I took an in-depth look at HUKA Entertainment, which is the company I co-founded in January 2006. The paper is divided into two major sections. The first section of the paper covers our largest event to date: The 92 ZEW Late Night Concert Series. This section of the paper also covers the many business opportunities in the music industry, the history of HUKA Entertainment, and all the elements it takes to produce a live event. The second section of the paper covers a detailed marketing plan for HUKA’s current status and its future plans.