Drawing & Lettering Overview Drawing & Lettering Category Breakdown

SPEEDBALL DRAWING & LETTERING Printmaking Drawing & Lettering Bienfang Paper Ceramics Hunt Pens Speedball Pens Inks Elegant Writer Studio Essentials Best-Test Metal Leaf 3% 5% 5% 21% 19% 8%

43%

17% 16%

Drawing 44% and Lettering 19% Drawing & Lettering Overview Key Product Offering Categories . Pen Nibs . Penholders . Calligraphy Fountain Pens . Elegant Writer Markers . Drawing & Lettering Inks . Instructional . Kits & Sets

Drawing and Lettering Drawing & Lettering Overview Pen Nibs . Broad-Edge Nibs: Manufactured to have a rigid, flat edge that produces thick and thin, ribbon-like strokes, broad edge nibs are most commonly associated with Italic, Monoline or Gothic alphabets. Speedball manufactures a range of broad edge tools . A-Series: Square . B-Series: Round . C-Series*: Flat . LC-Series: Left-handed version of C-Series

Drawing and Lettering Drawing & Lettering Overview Pen Nibs . Pointed Pen Nibs: Manufactured to vary in levels of flexibility, pointed pen nibs are manufactured to have a small slit between two tines that flex to a greater or lesser degree depending on the amount of pressure applied by the artist. Often utilized for scripts possessing large ornamental detail or illustrations that require intense levels of detail. . #22B* . #56* . #99 . #100 . #101* . #102 Crow Quill . #103 . #104 . #107 . #108 . #512* Drawing . #513EF* and Lettering Drawing & Lettering Overview Pen Holders . Available in four styles, all Speedball pen holders are made of plastic in a range of finishes. . Standard Holder: Most popular and most versatile holder; works with nearly all nibs, both broad edge and pointed. Top-selling style is the Standard Black Holder (shown below).

. Classic Holder: Used with broad edge nibs (A-, B- C- or LC-Series, the Classic Holder is available in Black Laquer (not shown), Mahogany (not shown), Black & Gold, Black & Silver and Gold/Multi-color.

. Oblique Holder: Used for pointed pen lettering, the Oblique Holder allows for nibs to be inserted at an alternative angle and can be used with the #22B, #56, #99, #100, #101, #103 and #104 nibs.

. Crow Quill Holders: Holders used in conjunction with pointed nibs that create the finest detail and control, the #102 Holder can be used with the #102 nib only, while the #104 is suitable for use with the #99, #100, #103 and #104 pointed pen nibs. Drawing & Lettering Overview Calligraphy Fountain Pens . Positioned as one of the most successful new product launches in Speedball history, the Speedball Calligraphy Fountain Pen line offers a tight range of products that are appropriate for both beginner and expert level artists . Available in 1.1mm, 1.5mm and 1.9mm (includes pen nib, barrel and two cartridges) as well as 10-pack sets of black and assorted color cartridges . Sets . Basic: includes (1) Speedball Calligraphy Fountain Pen; (3) Fountain Pen Nibs (1.1mm, 1.5mm, 1.9mm); and (8) Ink Cartridges-(2)ea. Blue & Black, (1)ea. Red, Purple, Green, Pink. . Deluxe: includes (2) Speedball Calligraphy Fountain Pens; (3) Fountain Pen Nibs (1.1mm, 1.5mm, 1.9mm); (12) Ink Cartridges-(2)ea. Black, Blue, Red, Purple, Green, Pink. Also features the preeminent resource in lettering instruction, The Speedball Textbook®.

Drawing and Lettering Drawing & Lettering Overview Elegant Writer Markers . Most popular among hobbyists, crafters and DIYers, Elegant Writer Markers are available in dye-based and permanent ink formulations. . Dye-Based Markers: . Available in (5) nib widths (1.3mm, 2.0mm, 2.5mm, 3.0mm and 3.5mm) . All sizes are offered in Black; 2.0mm, 2.5mm and 3.0mm markers can be found in 6-marker sets that feature 4 additional colors (Black, Red, Green and Brown). . 1.3mm also available in 12-marker set (Red, Pink, Orange, Yellow, Lt. Green, Dark Green, Turquoise, Royal Blue, Purple, Brown, Grey, Black) . Dual-Tipped Marker Set (12 colors) also been very popular since September 2016 launch. Available in same 12-colors as 1.3mm set, these markers have on scroll (notched) and one 1.3mm chisel end . Permanent Markers: . Available in (2) nib widths (1.3mm and 2.0mm) . Both sizes available in Black . 1.3mm also available in 3-color set (Black, Red, Blue) Drawing and Lettering Drawing & Lettering Overview Super Black India & Pigmented Acrylic Inks . Super Black India Ink: Made from highly opaque, carbon black pigment, this ink offers excellent reproduction quality on absorbent surfaces with optimum lightfastness. This ink is among the top-selling items in all of Speedball’s sales . Easily applied by pen, brush, steel brush or airbrush . Free-flowing, non-clogging and waterproof . Available in 2oz, 16oz and 32oz sizes . Carries the AP Seal

. Super Pigmented Acrylic Inks: Ideal for a variety of techniques including drawing, lettering, stamping, and airbrushing, these inks are made from the highest quality pigments. . Inter-mixable, waterproof, lightfast, acid-free & archival . Available in 12mlDrawing and 2oz sizes across 11 colors, including 2 metallics . Also featured in and5- and 10-ink sets (both 12ml and 2oz size offerings) Lettering Drawing & Lettering Overview Kits & Sets . Speedball is uniquely positioned to be the only manufacturer in the industry able to provide kits and sets that feature all of the tools and supplies needed for drawing & lettering with high-quality products-at a value price! . Recent launces of Complete Calligraphy and Collector’s Set among top in Company history . Expose lettering artists to a diverse range of nib types and styles along with paper, instructional references, etc. . Pen & Ink Sets also offer the opportunity for new artists to experience new tools without a heavy investment, while experienced letters enjoy restocking their inventory at an affordable price . Always popular items for retailers to update offering without large investment and maximize impact

Drawing and Lettering Drawing & Lettering Overview Marketing Resources . Videos: Give beginner-level tutorials targeted directly at contents of Complete Calligraphy Kit (#003062) and Calligraphy Collector’s Set (#003063) . Both available at Speedball YouTube Channel

. Drawing & Lettering PosterDrawing (#003096): Shown right. Great educational resource that gives brief outlineand on the best nib & holder pairings as well as detailing what Lettering nibs and inks are most appropriate for any lettering or illustration project Speedball Pens

DRAWING & LETTERING SPEEDBALL PENS Hunt SAP Inks Elegant Writer

3% 10%

21% 19% Set Kit 14% Calligraphy Fountain Pen Nibs

Instructional 57% 16% Penholder Speedball Pens 16%

44% Speedball Pens

SPEEDBALL PENS Sub-Category Composition . Sets – 57% | 15 Sets – Many sets are comprised of Hunt pens even though this is the Speedball Pen 3% category. 10% . Kits – 46% | 5 Kits . Set Calligraphy Fountain Pen 14% | 3 Open Stock Pens & 2 Sets Kit 14% Calligraphy Fountain Pen Nibs

Instructional 57% Penholder

16% Elegant Writer

DRAWING & LETTERING ELEGANT WRITER Hunt SAP Inks Elegant Writer 4% 1%1%0% 5%

21% 19% Set 10% 1.3mm Elegant Dual-Tip Writer 2.5mm 3.0mm 3.5mm 13% 16% 2.0mm Assortment 66%

44% Hunt

DRAWING & LETTERING HUNT PENS Hunt SAP Inks Elegant Writer Nibs Pen Holder Set

11% 19% 21% Hunt Pens

53% 16% 36%

44% Hunt

HUNT PENS

11% Hunt Pens . Nibs – 53% | 3 Styles . Pen Holder – 36% | 5 Styles . Sets – 11% | 6 Sets

Nibs Pen Holder 53% Set 36% Inks (India & Super Pigmented Acrylic)

DRAWING & LETTERING INKS Hunt SAP Inks Elegant Writer

6%

21% 19%

India Ink 38% Super Pigmented Acrylic Ink Inks 56% Pen Cleaner 16%

44% Thank you!