DESTINATION MARKETING AND BUSINESS PLAN 2022 PLAN OUTLINE ABOUT VISIT EVANSVILLE About Visit Evansville 2 Executive Letter 3 2022 Forecast 4 2022 Budget 5 Meet Evansville 6 Mission Vision 2030 Destination Services 10 Play Evansville 12 Visit Evansville promotes Visit Evansville’s vision is to be Evansville Sports Complex 14 and develops visitor the lead destination organization, Tour Evansville 16 experiences in our city and which focuses on the best Film Evansville 18 area to achieve sustainable growth travel markets and Explore Evansville 20 tourism economic growth. supportive tourism development. Destination Marketing 22 Regional Economic Impact 24 3 YEAR DESTINATION PLAN 26 Develop and Align to Annual Plan 27 Apply Resources and Engage 27 Stakeholders Values 10 YEAR TOURISM MASTER PLAN 29 Brand Visionary & strategic Amateur Sports 30 Outdoor Recreation 31 Promise Collaborative and partner/team supportive Convention Industry 32 To champion Evansville area Visit Evansville 32 Customer and visitor experiences. Downtown Evansville 33 community-oriented Festivals 33 Open and transparent Productive and accountable Glossary 34 Visit Evansville Board of Commissioners Joseph Kiefer, II – President Wendy White Appointed by: Mayor Appointed by: Mayor Term Ends: 12/31/2021 Term Ends: 12/31/2021 Evansville Teachers Credit Union Doubletree by Hilton 4401 Theater Drive, Evansville, Indiana 47715 601 Walnut Street, Evansville, Indiana 47708 (812) 431-2305 (816) 888-9250
[email protected] [email protected] Mackenzie Black – Vice President Rita