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El Rollo De La Historia EL ROLLO DE LA HISTORIA Laura Beatriz Fuentes León Sebastián González Sierra Andrés Felipe Hernández Proyecto de Grado Proyecto creativo de carácter escrito Asesor Carlos Andrés Reyes Universidad de La Sabana Facultad de Comunicación Comunicación audiovisual y multimedios Bogotá D.C 2020 RESUMEN: En este trabajo se planeó la ejecución de una serie web a través de la animación, un formato que permite llevar la visualización de nuestra idea a la realidad. Mediante este formato contaremos, en 9 episodios, cómo un director famoso llegó a realizar una de sus películas más conocidas, cambiando el protagonista en cada episodio. Los directores que serán tratados en nuestro proyecto fueron elegidos debido a sus grandes aportes a la evolución e historia de la industria del cine, además de sus diferentes estilos tanto de dirección como estéticos. Planteamos la dirección de nuestra serie, de una recreación fiel de las películas escogidas, a su forma definitiva: una comedia basada en el rodaje de las películas escogidas, pero con situaciones ficticias basadas en nuestra investigación verídica, con el fin de darnos más libertad de escritura y de desarrollo de personajes. Por otro lado, el trabajo también toca el tema de YouTube como una plataforma ideal para presentar y educar por medio de la animación, siendo un medio que da la posibilidad de interactuar y relacionarse entre el creador de contenidos y su audiencia. Desarrollamos nuestra concepción de la comedia y el falso documental, hallando poco a poco nuestro modo de escribir estos géneros, además de sus convenciones narrativas y estilo. En el trabajo planteamos la manera ideal de crear nuestra serie y hacer la historia del cine un tema atractivo para nuestro segmento elegido de audiencia, es decir, los centennials, a través del humor, la animación, y el uso del formato mismo. Palabras clave: serie web, cine clásico, directores, falso documental, comedia, YouTube, animación. 1 ABSTRACT: In this project, we planned the execution of a web series through animation, a format that allows us to bring the visualization of our idea to reality. Through this format we will tell, in 9 episodes, how a famous director came to make one of his best-known films, changing the protagonist in each episode. The directors that will be treated in our project were chosen due to their great contributions to the evolution and history of the film industry, and also due to their different styles of direction and aesthetics. We determine the direction of our series, from a faithful recreation of the chosen films, to its final form: a comedy based on the filming of the chosen films, but with fictitious situations based on our true research, in order to give us more freedom for writing and character development. On the other hand, the project also touches on the subject of YouTube as an ideal platform to present and educate through animation, being a medium that gives the possibility of interacting and relating between the content creator and his audience. We develop our conception of comedy and mockumentary , gradually finding our way of writing these genres, in addition to their narrative conventions and style. In our thesis we propose the ideal way to create our series and make the history of cinema an attractive subject for our chosen audience segment, that is, the centennials, through humor, animation, and the use of the format itself. Keywords: webseries, classic cinema, directors, mockumentary, comedy, YouTube, animation. 2 ÍNDICE Introducción …………………………………………………………………………………………….... 4 Pregunta y objetivos ……………………………………………………………………………………. 6 Antecedentes y referencias ………………………………………………………………………….... 7 ¿Qué es Youtube y cómo funciona? ……………………………………………………………….... 11 Público objetivo ……………………………………………………………………………………........ 14 Estudio del género ………………………………………………………………………………........... 16 ¿Qué es la persistencia? …………………………………………………………………………........ 19 Directores ……………………………………………………………………………….......................... 21 Hermanos Lumière 21 Georges Meliès 21 Charles Chaplin 23 Orson Welles 24 Federico Fellini 26 Alfred Hitchcock 27 Martin Scorsese 29 Stanley Kubrick 30 Quentin Tarantino 32 El Rollo de la Historia (Biblia de proyecto) ……………………………………………………….... 34 Ficha Técnica ……………………………………………………………………….............................. 35 Capítulos ………………………………………………………………………...................................... 41 Personajes principales ………………………………………………………………………............... 46 Estructura general ………………………………………………………………………...................... 71 Estudio de audiencia ……………………………………………………………………...................... 72 Plan de ventas ………………………………………………………………………............................. 75 Estrategia transmedia ………………………………………………………………………………….. 76 Propuesta estética ………………………………………………………………………………………. 78 Guiones ………………………………………………………………………………………………….... 82 Conclusiones …………………………………………………………………………………………….. 83 Bibliografía y webgrafía ………………………………………………………………………………... 85 3 INTRODUCCIÓN Los medios de comunicación avanzan a un grado exponencial cada año que pasa, con una evolución constante y creciente en lo que llevamos del siglo XXI. Desde la cámara de rollo hasta el smartphone, los medios digitales han acercado la creación y consumo de productos a las nuevas generaciones, y en ese mismo acercamiento ha cambiado la percepción de los consumidores y la manera misma en la que se consumen los productos. Estos cambios de paradigma, provocados por los medios de comunicación, han hecho que los centennials consuman productos como películas y series de modo radicalmente distinto a las generaciones anteriores: el streaming (Netflix, Hulu, Amazon Prime, etc.), la inmediatez de los teléfonos celulares, la piratería fácil y rápida; todos estos nuevos métodos de consumo hacen que este mercado de centennials sea una demográfica mucho más difícil de complacer y a la que acercarse, a pesar de ser un amplio y potencial público objetivo. Los centennials son una demográfica que busca lo rápido, lo eficiente, la gratificación inmediata, el éxito instantáneo. Prefieren educación rápida y productos que vayan directamente al grano, y estos nuevos estándares de “éxito” han llevado a que esta generación utilice herramientas como tutoriales y guías rápidas ( crash courses), que pueden darles conocimientos específicos y concretos, de manera inmediata. Esto lo hacen a través de plataformas pagas o mediante un sitio web tremendamente popular, muy probablemente el sitio definitivo de la cultura de la década de los 2010: YouTube, una página web que posee herramientas poderosas para acercarnos a esta generación, poder exhibir nuestros productos audiovisuales, y recibir feedback de éstos. Esta necesidad de inmediatez puede representar un obstáculo para que los centennials se acerquen al cine clásico del siglo XX, puesto que este cine consta de un ritmo mucho más lento y muy distinto al de la narrativa a la que están acostumbradas las generaciones posmodernas, representadas, por ejemplo, en las películas del Universo Cinemático de Marvel. Debido a todo lo mencionado anteriormente, hemos decidido plantear una serie web en Youtube, en la que, por medio de situaciones cómicas, demos a conocer a los espectadores la personalidad, historia, e importancia de 9 directores importantes de la historia del cine, además de invitar a la audiencia a hacer cine mediante el ejemplo, con un discurso que demuestre las enseñanzas de los grandes maestros del cine y cómo crearon sus mejores obras, impulsando en la audiencia la creatividad, la inventiva, y la resolución de problemas. Así mismo, hemos decidido plantear la persistencia como el eje temático de nuestra serie, demostrando que hacer cine nunca ha sido fácil, y que se requiere de esfuerzo y dedicación para superar los obstáculos inesperados que traen los rodajes y procesos de 4 planeación. Teniendo en cuenta nuestra temática, seleccionamos directores y situaciones que exponen lo importante que es persistir en el cine. Consideramos que nuestro proyecto es importante porque el cine, como cualquier otro arte, contiene obras que merecen ser apreciadas y recordadas en el tiempo, para mantener vivas las lecciones y enseñanzas humanas, éticas y estéticas del cine. Esta necesidad se ha visto afectada por el nuevo paradigma de la inmediatez, en el que lo antiguo y lo lento está desvalorizado, por lo que el interés en estas obras clásicas ha disminuido. Obras que hablan de la profundidad y complejidad de la condición humana como Ladrón de bicicletas, Vértigo o El gran dictador corren el riesgo de no volver a ser apreciadas bajo este mandato de la rapidez y la facilidad narrativa. Es necesario aprender de los logros del pasado para poder innovar en el futuro, y es necesario absorber las enseñanzas espirituales y artísticas del cine del pasado, para producir y exigir mejor cine en nuestro presente. Planteamos nuestro proyecto bajo el formato de serie animada unitaria de comedia. Cada capítulo será un episodio cómico, pero variará el tono, la estética y el estilo con el fin de acercarse lo más posible a la estética del director escogido. Para mostrar estas situaciones cómicas, seleccionamos una película por cada director, a través de la cual podamos mostrar anécdotas de la vida de éste, la importancia del cine en su vida, y las enseñanzas que dejó el rodaje de dicha película. Esto lo representaremos a través de situaciones cómicas ficticias, tomando características y cualidades de cada director, su vida y personalidad. De este modo combinaremos los hechos biográficos con el formato de la comedia. Representaremos
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