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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
IZOD Indycar® Series & Firestone Indy Lights
® DARIO FRANCHITTIDARIO Chip Ganassi Racing Target Series Champion 2011 IZOD IndyCar IZOD IndyCar ® Series & Firestone Indy Lights™ 2012 Trackside INDYCAR Media Web Site – media.indycar.com A media-only section of the INDYCAR’s Web site is available for media use. This site contains general content about the IZOD IndyCar® Series and Firestone Indy Lights, including: IZOD IndyCar Series and Firestone Indy Lights logos for download Graphics and special event photo galleries for download and publication INDYCAR PR contacts Team PR contacts Track contacts Teleconference advisories Teleconference transcripts, press releases, advisories and notebooks Weekly Video News Feed advisories and digital copies Information about each event also is available, including: Complete event schedules Broadcast information Daily Trackside Reports, including session details and quotes Event Video News Release advisories Event press conference transcripts The address for the media site is: http://media.indycar.com INDYCAR Media Photo Web Site – IndyCarMedia.com A media-only website is available for media to download high-resolution photos of at-track events and studio photos of drivers. Note, registration is required to access the side The address for the media site is: http://www.indycarmedia.com INDYCAR PR CONTACT INFORMATION 1. INDYCAR. Contact information for members of INDYCAR Public Relations: a. Amy Konrath, Vice President of Communications/Public Relations 317-331-7437 – cell; 317-492-6453 – office; [email protected] b. Denise Abbott, Vice President of Public Relations 310-430-0496 – cell; 317-492-8836 – office; [email protected] c. Steve Shunck, Vice President of Public Relations 317-716-9188 – cell; 317-492-8532 – office; [email protected] d. -
Teen Stabbing Questions Still Unanswered What Motivated 14-Year-Old Boy to Attack Family?
Save $86.25 with coupons in today’s paper Penn State holds The Kirby at 30 off late Honoring the Center’s charge rich history and its to beat Temple impact on the region SPORTS • 1C SPECIAL SECTION Sunday, September 18, 2016 BREAKING NEWS AT TIMESLEADER.COM '365/=[+<</M /88=C6@+83+sǍL Teen stabbing questions still unanswered What motivated 14-year-old boy to attack family? By Bill O’Boyle Sinoracki in the chest, causing Sinoracki’s wife, Bobbi Jo, 36, ,9,9C6/Ľ>37/=6/+./<L-97 his death. and the couple’s 17-year-old Investigators say Hocken- daughter. KINGSTON TWP. — Specu- berry, 14, of 145 S. Lehigh A preliminary hearing lation has been rampant since St. — located adjacent to the for Hockenberry, originally last Sunday when a 14-year-old Sinoracki home — entered 7 scheduled for Sept. 22, has boy entered his neighbors’ Orchard St. and stabbed three been continued at the request house in the middle of the day members of the Sinoracki fam- of his attorney, Frank Nocito. and stabbed three people, kill- According to the office of ing one. ily. Hockenberry is charged Magisterial District Justice Everyone connected to the James Tupper and Kingston case and the general public with homicide, aggravated assault, simple assault, reck- Township Police Chief Michael have been wondering what Moravec, the hearing will be lessly endangering another Photo courtesy of GoFundMe could have motivated the held at 9:30 a.m. Nov. 7 at person and burglary in connec- In this photo taken from the GoFundMe account page set up for the Sinoracki accused, Zachary Hocken- Tupper’s office, 11 Carverton family, David Sinoracki is shown with his wife, Bobbi Jo, and their three children, berry, to walk into a home on tion with the death of David Megan 17; Madison, 14; and David Jr., 11. -
500 Miles + 100 Years = Many Race Memories Bobby Unser • Janet Guthrie • Donald Davidson • Bob Jenkins and More!
BOOMER Indy For the best years of your life NEW! BOOMER+ Section Pull-Out for Boomers their helping parents 500 Miles + 100 Years = Many Race Memories Bobby Unser • Janet Guthrie • Donald Davidson • Bob Jenkins and More! Women of the 500 Helping Hands of Freedom Free Summer Concerts MAY / JUNE 2016 IndyBoomer.com There’s more to Unique Home Solutions than just Windows and Doors! Watch for Unique Home Safety on Boomer TV Sundays at 10:30am WISH-TV Ch. 8 • 50% of ALL accidents happen in the home • $40,000+ is average cost of Assisted Living • 1 in every 3 seniors fall each year HANDYMAN TEAM: For all of those little odd jobs on your “Honey Do” list such as installation of pull down staircases, repair screens, clean decks, hang mirrors and pictures, etc. HOME SAFETY DIVISION: Certified Aging in Place Specialists (CAPS) and employee install crews offer quality products and 30+ years of A+ rated customer service. A variety of safe and decorative options are available to help prevent falls and help you stay in your home longer! Local Office Walk-in tubs and tub-to-shower conversions Slip resistant flooring Multi-functional accessory grab bars Higher-rise toilets Ramps/railings Lever faucets/lever door handles A free visit will help you discover fall-hazards and learn about safety options to maintain your independence. Whether you need a picture hung or a total bathroom remodel, Call today for a FREE assessment! Monthy specials 317-216-0932 | geico.com/indianapolis for 55+ and Penny Stamps, CNA Veterans Home Safety Division Coordinator & Certified Aging in Place Specialist C: 317-800-4689 • P: 317.337.9334 • [email protected] 3837 N. -
Current Version: June 9, 2021 2021 Race Event and Year-End Awards Guide Introduction Current February 24, 2021
Current Version: June 9, 2021 2021 Race Event and Year-End Awards Guide Introduction Current February 24, 2021 With this presentation, you will be introduced to the ARCA Corporate Partners and Participating Manufacturers Contingency Awards Program. The 2021 Corporate Partners and Participating Manufacturers Contingency Program is the Series Prize Money and Decal Program, the contingency program which allows sponsors to support the drivers, team members, and car owners with per race and year end awards. The 2021 Corporate Partners and Participating Manufacturers Contingency Program rewards teams and drivers for displaying sponsor decals, and for utilizing sponsor products and services. Sponsor representation includes display of decal, and presence in victory lane, plus the opportunity to integrate components into the core of the sport. All Posted Awards and Point Fund earnings won by any team member (driver, crew chief, etc.) shall be paid by ARCA (or Sponsoring Entity), to the registered/entered team owner via ACH transfer of funds. Any participant earning points or winning specific awards as a team member for more than one team/owner in a single season shall have all awards payable to team owner(s) based on the number of race points/awards earned per team. The team owner, and not ARCA, shall be solely responsible for the distribution of such Posted Awards to the respective team member. This shall also apply to Year-End and Point Fund Awards unless otherwise specified. 1 Eligibility requirements for Owner Point Fund are: • Display ARCA MENARDS SERIES, ARCA, Menards, Bounty, Richmond, Reese's, Sunoco, K&N Filters, Sioux Chief and Valvoline decal on both sides of car • General Tire Decal above front wheel wells, both sides of car, rear of spoiler and front of car, both sides (see page 7). -
1911: All 40 Starters
INDIANAPOLIS 500 – ROOKIES BY YEAR 1911: All 40 starters 1912: (8) Bert Dingley, Joe Horan, Johnny Jenkins, Billy Liesaw, Joe Matson, Len Ormsby, Eddie Rickenbacker, Len Zengel 1913: (10) George Clark, Robert Evans, Jules Goux, Albert Guyot, Willie Haupt, Don Herr, Joe Nikrent, Theodore Pilette, Vincenzo Trucco, Paul Zuccarelli 1914: (15) George Boillot, S.F. Brock, Billy Carlson, Billy Chandler, Jean Chassagne, Josef Christiaens, Earl Cooper, Arthur Duray, Ernst Friedrich, Ray Gilhooly, Charles Keene, Art Klein, George Mason, Barney Oldfield, Rene Thomas 1915: (13) Tom Alley, George Babcock, Louis Chevrolet, Joe Cooper, C.C. Cox, John DePalma, George Hill, Johnny Mais, Eddie O’Donnell, Tom Orr, Jean Porporato, Dario Resta, Noel Van Raalte 1916: (8) Wilbur D’Alene, Jules DeVigne, Aldo Franchi, Ora Haibe, Pete Henderson, Art Johnson, Dave Lewis, Tom Rooney 1919: (19) Paul Bablot, Andre Boillot, Joe Boyer, W.W. Brown, Gaston Chevrolet, Cliff Durant, Denny Hickey, Kurt Hitke, Ray Howard, Charles Kirkpatrick, Louis LeCocq, J.J. McCoy, Tommy Milton, Roscoe Sarles, Elmer Shannon, Arthur Thurman, Omar Toft, Ira Vail, Louis Wagner 1920: (4) John Boling, Bennett Hill, Jimmy Murphy, Joe Thomas 1921: (6) Riley Brett, Jules Ellingboe, Louis Fontaine, Percy Ford, Eddie Miller, C.W. Van Ranst 1922: (11) E.G. “Cannonball” Baker, L.L. Corum, Jack Curtner, Peter DePaolo, Leon Duray, Frank Elliott, I.P Fetterman, Harry Hartz, Douglas Hawkes, Glenn Howard, Jerry Wonderlich 1923: (10) Martin de Alzaga, Prince de Cystria, Pierre de Viscaya, Harlan Fengler, Christian Lautenschlager, Wade Morton, Raoul Riganti, Max Sailer, Christian Werner, Count Louis Zborowski 1924: (7) Ernie Ansterburg, Fred Comer, Fred Harder, Bill Hunt, Bob McDonogh, Alfred E. -
Fedex Racing Press Materials 2013 Corporate Overview
FedEx Racing Press Materials 2013 Corporate Overview FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, go to news.fedex.com 2 Table of Contents FedEx Racing Commitment to Community ..................................................... 4-5 Denny Hamlin - Driver, #11 FedEx Toyota Camry Biography ....................................................................... 6-8 Career Highlights ............................................................... 10-12 2012 Season Highlights ............................................................. 13 2012 Season Results ............................................................... 14 2011 Season Highlights ............................................................. 15 2011 Season Results ............................................................... 16 2010 Season Highlights. 17 2010 Season Results ............................................................... 18 2009 Season Highlights ........................................................... -
Wide Open Battle in Indy
Wide open michelinalley.com battle in Indy News From the TUDOR United SportsCar Championship - Indianapolis Motor Speedway 2014 TUDOR United SportsCar Championship - Indianapolis Motor Speedway the News From Portrait of a Porsche Pro FROM PORSCHE JUNIOR TO PORSCHE VETERAN 2 3 atrick Long joined the Porsche Junior program is not as extreme now. The Juniors graduate through a well- in 2003 as a freckle faced youngster, so it seems designed program. Michael has already been to Sebring and impossible that Long, now 32, has been with Porsche Daytona, so the learning curve now is more about learning to for a dozen years and is the senior Porsche factory work with a bigger team and all the resources.” American driver in the TUDOR United SportsCar The debut in 2014 of an official Porsche North America PChampionship. factory team in the TUDOR Championship is evidence of Beginning his racing career in karts at age eight, Long became the fierce competition in the GT Le Mans (GTLM) class, a big winner in karting and embarked on a plan that took him where Porsche takes on the factory squads from Corvette to Europe in 1999 at the age of 18. He progressed through the Racing, BMW Team RLL, SRT Dodge Viper and the lead Risi single-seater ranks from the British Formula Ford Zetec series Competizione Ferrari team. and was one of six finalists in the Red Bull F1 driver search. “Ten years ago, Porsche was less aggressive,” said Long. “The That caught the attention of Porsche and he officially joined the Porsche GT program was mostly customer teams. -
1989-2009 Design Develop Build Race
Design Develop Build Race Win 1989-2009 contents With our successes come challenges, and 2009 was a hard year for the automotive industry. We as a company 3 20 Years of Pratt & Miller had to tighten our belts and work harder, not only to survive and grow, but also to position ourselves to thrive 16 20-Year Timeline when the auto industry does make a comeback. By diversifying, Pratt & Miller has been able to develop 20 Corvette Racing 2009 Season – GT1 new areas of business with cutting-edge technology. We are proud to offer our customers everything from racing 24 GT1 and GT2 Corvette C6.R to rocket science. It’s what helps us stand out from the crowd. Following our motto – Design, Develop, Build, Race, 26 Corvette Racing 2009 Season – GT2 Win – we are applying the lessons we have learned on the 30 2009 Corvette Racing Team and Accomplishments racetrack to help us continue growing in new areas. BUILt oUt oF PAssIon In this past season, the Corvette Racing program has 31 Thanks to Our Sponsors and Partners Looking back, it’s hard to believe that our company today presented new challenges, too, with the departure of the has grown from very humble beginnings. People make GT1 C6.R and introduction of the GT2 car. We did not 32 Pratt & Miller Engineering Today the company, though, and right from the start, everyone have much time to test, so we had to use the second half in this organization has been dedicated to achieving 35 Pratt & Miller in NASCAR of 2009 to prepare for 2010. -
2017 Joe Gibbs
JOE GIBBS: Team Owner Nearly a quarter century after winning his third Super Bowl as head coach of the NFL’s Washington Redskins, Joe Gibbs still hasn’t stopped adding to his impressive list of championships. Despite retiring as an NFL coach in 2008 after his second stint with the Redskins, the owner of Joe Gibbs Racing (JGR) now has more Monster Energy NASCAR Cup Series Championships than Super Bowl wins as driver Kyle Busch helped Gibbs score his fourth title as an owner in NASCAR’s top series in 2015. As JGR enters its 26th season in 2017, Gibbs has shown no signs of slowing down as his team continues to shine as one of the sport’s premier organizations. Gibbs, who hails from Mocksville, North Carolina, oversees an organization that has produced four NASCAR Cup Series titles – Bobby Labonte in 2000, Tony Stewart in 2002 and 2005, and Kyle Busch in 2015. It also won NASCAR Xfinity Series owner titles in 2008, 2009, 2010, and 2013, the Xfinity Series driver titles for Busch in 2009 and Daniel Suarez in 2016, and 267 NASCAR Cup Series and Xfinity Series victories. Gibbs’ four Cup Series championships, five Xfinity Series titles, plus his three Super Bowl victories as coach of the Redskins in 1983, 1988 and 1992 mean he has won an incredible 12 championships in two of the most popular sports in the United States. “The thing that has always amazed me about championship runs in pro sports, at least in the four I’ve been involved with at JGR and the three I had in the NFL with the Redskins, is how difficult they are to win and how different they are, and that one year doesn’t buy you the next,” Gibbs said. -
President's Report 2017-18
MARIAN UNIVERSITY Indianapolis ® PRESIDENT’S REPORT 2017-18 WHAT’S INSIDE: Message from the President Forging Leaders: The Legacy We’re Made For Growing the Endowment Celebrating Athletics Honor Roll of Donors Alumni Giving by Year Faculty and Staff Giving Heritage of Saint Francis Society MESSAGE FROM THE PRESIDENT Greetings Marian University community, We have been blessed with another tremendous year at Marian University. This fall, we welcomed more than 1,000 new undergraduate and graduate students to campus, including a record-breaking (first-time, full-time) freshman class from 18 states and seven nations (up 25 percent over last year). Most importantly, this is the most academically prepared class we’ve ever welcomed, as measured by community and high school honors, average GPAs, and SAT scores. This diverse group of students (26 percent minority status) are sure to be transformational leaders in businesses, healthcare, our schools, non-profits, the Church, and our communities at-large. Over the last year, we acquired more than $24 million in new financial commitments from alumni, parents, friends, trustees, foundations, and corporations, allowing us to support our students through scholarships, expand our academic programs, and enhance facilities. Students now Marian University’s next great venture—our dynamic two- fill the state-of-the-art classrooms and collaborative spaces year college—which will be named Saint Joseph’s College in the Paul J. Norman Center, home of the Byrum School of of Marian University—Indianapolis through a mission Business; fuel their bodies in the new Dining Commons; and collaboration with our friends at Saint Joseph’s College. -
Racing, Region, and the Environment: a History of American Motorsports
RACING, REGION, AND THE ENVIRONMENT: A HISTORY OF AMERICAN MOTORSPORTS By DANIEL J. SIMONE A DISSERTATION PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY UNIVERSITY OF FLORIDA 2009 1 © 2009 Daniel J. Simone 2 To Michael and Tessa 3 ACKNOWLEDGMENTS A driver fails without the support of a solid team, and I thank my friends, who supported me lap-after-lap. I learned a great deal from my advisor Jack Davis, who when he was not providing helpful feedback on my work, was always willing to toss the baseball around in the park. I must also thank committee members Sean Adams, Betty Smocovitis, Stephen Perz, Paul Ortiz, and Richard Crepeau as well as University of Florida faculty members Michael Bowen, Juliana Barr, Stephen Noll, Joseph Spillane, and Bill Link. I respect them very much and enjoyed working with them during my time in Gainesville. I also owe many thanks to Dr. Julian Pleasants, Director Emeritus of the Samuel Proctor Oral History Program, and I could not have finished my project without the encouragement provided by Roberta Peacock. I also thank the staff of the Samuel Proctor Oral History Program. Finally, I will always be grateful for the support of David Danbom, Claire Strom, Jim Norris, Mark Harvey, and Larry Peterson, my former mentors at North Dakota State University. A call must go out to Tom Schmeh at the National Sprint Car Hall of Fame, Suzanne Wise at the Appalachian State University Stock Car Collection, Mark Steigerwald and Bill Green at the International Motor Racing Resource Center in Watkins Glen, New York, and Joanna Schroeder at the (former) Ethanol Promotion and Information Council (EPIC).