Helmut Lang and Theory Moving to LA's Brentwood Fashion Market
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NEWSPAPER 2ND CLASS $2.99 VOLUME 69, NUMBER 46 OCTOber 25–31, 2013 THE VOICE OF THE INDUSTRY FOR 68 YEARS Helmut Lang and Theory Moving to LA’s Brentwood By Andrew Asch Retail Editor High-profile contemporary brands Helmut Lang and Theory will open stores in Los Angeles’ exclusive Brent- wood enclave in Spring 2014. The two companies will open in a new development called Brentwood Place at 13038 San Vicente Blvd., near the corner of San Vicente Boulevard and 26th St. Construc- tion will start this week on the new building, said Daniel Blatteis, co-chairman of Blatteis & Schnur Inc., the de- veloper of Brentwood Place. It is the first new project to be built in Brentwood in recent memory. Blatteis & Schnur constructed the district’s last new commercial building, Maggie Barry Continuous Mansour Scott XR Collection Brentwood Town Center, which debuted in 1992. The 9,500-square-foot Brentwood Place will be located adjacent to Brentwood Town Center and across an alley from Brentwood Country Mart, one of the most-popular LA FASHION WEEK ➥ Brentwood page 4 Los Angeles brands la spotlight TRADE SHOW REPORT were center stage during the recent run Fashion Market of LA Fashion Week, Northern California which ran Oct. 3–23 at events spread out Going Gangbusters across the city. For highlights from the By Deborah Belgum Senior Editor shows, see pages 6 SAN MATEO, Calif.—The ever-growing Fashion Mar- ket Northern California just got bigger. and 7. The five-times-a-year show broke all records with 252 exhibitors showing at the Oct. 20–22 event, held at the San Mateo Event Center. One year ago, there were 222 exhibi- tors. Organizers said buyer traffic was running equal to last GES A year but did not give specific numbers. The show’s executive director, Suzanne De Groot, was Y IM TT upbeat about buyer traffic for the three-day Spring ’14 fash- ion market that caters to specialty boutiques located primar- DER/GE ily in Northern California, Oregon and Washington. A “The show has been doing very well,” she said. “We are Dena Burton definitely a little bit up from last year.” RUN NEV Buyer traffic was robust the first day, a Sunday, but many A N, A ➥ FMNC page 3 LZM SA I, FELIX INSIDE: A Where fashion gets down to business SM KUR SA IEDER, TOSHI N 6 8 Volcom opens in Santa Monica ... p. 2 New Resources ... p. 6 Made in California ... p. 8 Made in California Resources ... p. 9 Harlyn (worn by Portia Doubleday) Tumbler & Tipsy Nuvula www.apparelnews.net VOLKER CORELL, JOHN ECKMIER, ALISON A. 01,3,4.indd 1 10/24/13 7:51:03 PM NEWS Iro, Ruti Join Bustling Fashion District on Abbot Kinney in LA’s Venice Neighborhood Abbot Kinney Boulevard in Los Angeles’ The Venice Iro will offer the brand’s main Abbot Kinney’s lively street scene has Kinney Blvd., adjacent to the Ruti boutique. Venice district is quickly becoming one of the collection. It also will sell the brand’s new been a magnet for independent boutiques Margaret O’Leary runs 10 boutiques on the city’s most-popular shopping streets, and the line of Iro Jeans. The jeans line’s first de- this summer. Canadian brand Roots Canada West Coast. latest addition to the diverse thoroughfare is livery is November. Iro is in the midst of a Ltd. moved a shop into a bungalow at 1505 While Abbot Kinney has attracted better Iro, a Paris-headquartered fashion brand that global rollout of branded boutiques. It runs Abbot Kinney Blvd. in June. Unlike its store priced, contemporary stores, “fast-fashion” will move into the former space of the Mys- six stores in Paris and maintains boutiques at 371 N. Beverly Drive in Beverly Hills, retailer Heavenly Couture opened a bou- tic Journey bookstore at 1319 Abbot Kinney in Rome, Madrid, Zurich, and Beirut. It soon the Venice store mostly sells Roots’ leather tique at 1358 Abbot Kinney Blvd. in June. Blvd. will open stores in London and Munich as jackets. Currently, Roots only maintains two The company sells stylish women’s appar- The high-end Parisian brand’s store will well as a line of shops in Korea, Zuta said. stores in California. el for $16 or less, and it runs 19 locations take a bow in February 2014, the same time Another recent entry to Abbot Kinney is San Francisco–based brand Margaret across California, according to the company its upcoming Beverly Hills store will open, Ruti, a multi-brand store specializing in Is- O’Leary opened a boutique at 1410 Abbot website.—Andrew Asch said Rahav Zuta, U.S. brand manager and raeli designers. The boutique opened at 1410 Abbot Kinney Blvd. on Oct. 1. The new Volcom Back in LA Area store looks similar to the Volcom, one of the major core sports brands from one of Los Angeles County’s most pop- Ruti boutique that opened based in Orange County, Calif., is bringing its ular beaches, the shop will focus on beach at 1406 Montana Ave. in retail back to Los Angeles County. clothes during summers. nearby Santa Monica, Ca- The company opened a Volcom boutique The Third Street Promenade store was lif., in June 2012. There’s on Oct. 15 at 1340 Third Street Promenade designed for an urban ambiance. There is a graphic of a gold disc in in Santa Monica, Calif. The street is one of little wood in the boutique. Rather, there is back of the cash wrap, and the Los Angeles area’s premiere shopping exposed brick, metal fixtures and a “heri- the rest of the store offers districts, and it hosts shops for vertical retail- tage” wall bearing posters from Volcom’s the ambiance of an indus- ers including American Apparel, All Saints 22-year history. The store’s design was made trial loft space. Ruti’s Ven- Spitalfields, Anthro- unique with an “ac- ice space formerly housed pologie, H&M, Hard cordion” door, which RUTI VENICE: Interior of the Ruti boutique in Venice the fitness club Circuit Tail and Forever 21. can be pushed into Works. Los Angeles Coun- the boutique’s wall. chief executive officer for Iro USA. Iro Bev- Like the four sister Ruti stores, the Venice ty last saw a Volcom “The front of the store erly Hills will move into 325 N. Beverly shop sells Tel Aviv–based designers includ- boutique in 2011, flows into the street,” Drive, which currently houses a shop for pio- ing Maya Negri, Alembika and Noritamy, when the brand closed Taylor said. “It will neering multi-brand retailer Ron Herman. said Shelby Crane, the manager of Ruti in its Los Angeles shop bring more people While the Beverly Hills store will feature Venice. “We feel at home with Venice’s on La Brea Avenue. in.” marble floors, Zuta said that the design for the eclectic, artistic nature. Ruti’s clothing is The store was shut- The shop was de- Abbot Kinney store would be much different. unique and eclectic like the Venice lifestyle,” tered because retail signed by Volcom’s “We’re going to design it to fit with the Crane said in a company statement. Along traffic on the street in-house team and spirit of the street,” Zuta said. “It will not have with shops in Venice and Santa Monica, Ruti declined, said Rocky Paris-based architect marble floors. It will be polished concrete. I runs boutiques in San Francisco as well as Taylor, Volcom’s ROLL IN: Volcom opened a store on group Interbrand. Santa Monica’s Third Street Promenade. want to blend in. I don’t want to stand out. I Berkeley and Palo Alto, Calif. The company North America re- It will serve as a space for inspiration and The new shop’s in- want to let the clothing speak for itself.” is headquartered in Palo Alto. tail director. La Brea experimentation for the boardsports and terior will serve as a continues to be the fashion company. (Courtesy of Volcom.) prototype for upcom- address for prominent ing Volcom stores, retailers such as American Rag. said Eric John, Volcom’s vice president of Volcom is a division of Kering, a Paris- global retail. headquartered conglomerate that also owns The new store will also serve as a space Puma, Electric, St. Laurent, Balenciaga, for inspiration and experimentation for Vol- Stella McCartney and Brioni. Volcom com’s executives and designers, based in opened a 2,200-square-foot Third Street Costa Mesa. Promenade store to show the entire breadth “The proximity allows us to try new things of its collection, which ranges from men’s and have events,” John said. “It allows the mad and women’s to juniors and children’s fash- scientists in the creative department to interact ions and accessories, along with retail-only with one of Volcom’s premier retail stores. collections such as T-shirts bearing graph- They’ll develop and learn what impacts the ics from local artists. Because Third Street products have on our customer and learn how Promenade is located a few blocks away to better serve our customer.”—A.A. True Religion Adds to Management Team The new owners of True Religion, taken “I am thrilled to join True Religion at private nearly three months ago, have added such a key moment in the company’s evolu- two top management team members to the tion and to work with such an exceptional premium-denim company, based in Vernon, and forward-looking team, including many Calif. people I’ve worked with previously,” Giu- Rosella Giuliani, formerly with Gap liani said.