10 July 2007

FIRST FINDINGS FROM THE 13TH SWEEPS PERIOD OF MEDIACABSAT RESULTS

Introduction: MediaCabSat is the system used to measure the TV audience among subscribers receiving a package of channels via: - analogue cable (over 15 channels) - digital cable - CanalSat or TPS by satellite or ADSL The terms “extended range of channels” and “themed channels” used hereafter correspond strictly to this measurement field of reference.

THEMED CHANNELS RECEIVED BY ALMOST 16.5 MILLION INDIVIDUALS

Key figures 16,491,000 individuals aged 4 and over subscribe to an extended range of channels 897,752 contacts per quarter hour on average on themed channels among those aged 4 and over 36% audience share for themed channels among subscribing individuals aged 4 and over 55.3% audience share for themed channels among subscribing children aged 4-10 39.7% audience share for themed channels among subscribing 15-24 year- olds

The number of subscribers to an extended range of channels published in the MediaCabSat research is stable overall, amounting to 16,491,000 individuals aged 4 and over, equivalent to 29.1% of the population equipped with a TV.

While the number of subscribers is stable overall, this is not the case for the different broadcasting options. The number of subscribers to cable is rising (+1.1%) as are the numbers of people subscribing to CanalSat or TPS (+1.4%).

This can be explained by the number of households taking out multiple subscriptions in the pay-TV landscape and by the (temporary?) cohabitation of ADSL and cable services in urban areas that are increasingly competitive in terms of the digital offering.

Viewer/household MediaCabSat MediaCabSat Change numbers 01 January 2007 - 04 September 2006 - vs. sweeps period 12 17 June 2007 18 February 2007

Households 6,449,000 6,437,000 +0.2% 4 years old+ 16,491,000 16,502,000 -0.1% 15 years old+ 13,743,000 13,794,000 -0.4% 4-14 years old 2,748,000 2,708,000 +1.5%

Individuals MediaCabSat MediaCabSat Change aged 4+ 01-January 2007 - 04 September 2006 - vs. sweeps period 12 17 June 2007 18 February 2007

Extended range 16,491,000 16,502,000 -0.1% Cable (+15 channels) 6,253,000 6,184,000 +1.1% CanalSat or TPS via satellite or ADSL 10,832,000 10,681,000 +1.4%

The best-equipped populations include housewives with children (34.9%), children aged 4 to 14 years old (34.5%), and individuals in upper socio-professional classes (33.7%). Cable and satellite therefore present a very family-oriented subscriber profile, one with high purchasing power.

The themed channels represent 36% of audience volume among individuals aged 4 and over subscribing to cable or satellite.

Audience share Themed MediaCabSat sweeps period 13 channels

Children aged 4-10 55.3% Children aged 4-14 53.1% Men aged 15-49 42.3% 15-34 years old 40.2% 15-24 years old 39.7% Girls aged 11-24 38.5% 15-49 years old 37.9% 25-49 years old 37.5% Women aged 15-34 37.4% Individuals aged 4 and over 36.0% High socio-professional class 35.3% 25-59 years old 35.2% Housewives + children 34.5% Housewives 15-49 years old 34.1% Source: Mediametrie/MediaCabSat/January-June 2007/Monday- Sunday/3am-3am

Children, men and individuals aged under 35 remain the largest consumers of themed channels. For these subscribers, themed channels represent between 40% and 60% of their television viewing time.

CANAL J AND TIJI, STILL LEADERS IN AN EVER MORE COMPETITIVE YOUTH MARKET

*Youth channels: Canal J, TiJi, Jetix, Cartoon Network, Teletoon, Teletoon+1, Boomerang, Piwi, Nickelodeon, Tfou !, Disney Channel, Disney Channel+1, Playhouse Disney, Toon Disney, Ma Planète

For the eighth successive sweeps period, TiJi and Canal J are the youth chains most consumed by children and by their mothers within the extended offering, despite a strengthening of the competition within CanalSat in the youth channel segment during the period.

By joining CanalSat from 21 March 2007 onwards, as part of the alignment of the CanalSat and TPS offerings, Teletoon and Piwi benefited from the addition of this new set of subscribers over more than half of the sweeps period. Canal J only started to appear in the TPS package at the end of the period (21 May 2007) and TiJi once the period had ended (2 July 2007). As a result, the full listing of Canal J and TiJi will in practice be measured during the next sweeps period, which will more precisely reflect these already very real, new and powerful relationships in the world of youth channels.

In any case, Canal J and TiJi have consolidated their leadership and now absorb 37.1% of the viewing by subscribing children aged 4-10 of an extended range of channels in the youth market.

Top 10 children’s channels Audience share TiJi 6.6% Canal J 5.6% Channel 3 / Channel 3 (+1) 4.6% Channel 4 3.7% Channel 5 2.7% Channel 6 2.6% Channel 7 / Channel 7 (+1) 2.2% Channel 8 1.4% Channel 9 1.2% Channel 10 1.1% Source: Mediametrie/MediaCabSat/January-June 2007/Monday- Sunday/3am-3am/target subscribers to an extended range of channels

Canal J and TiJi combine all the force of an innovative, powerful, modern and entertaining programming package. Among the 50 programmes most watched by 4-10 year-olds within programming aimed at young people, three- quarters are offered by Canal J and TiJi.

FILLES TV, AUDIENCE PERFORMANCE THAT ANCHORS THE CHAIN SOLIDLY IN THE TERRITORY OF 15-24 YEAR-OLDS

Filles TV is out to win over young women. The median age of the channel’s viewers continues to increase, rising from 20 to 23 years old in a single sweeps period. A promising performance by a redesigned channel that targets young women aged 15 to 24 years old.

Filles TV ranks a solid 4th among themed channels for women aged 15-24, with an audience share of 1.4%.

Among women aged 15-34, the channel has increased viewer numbers by over 35% in one sweeps period.

The channel has still to benefit fully from the addition of the TPS audience, within the context of the alignment of the two satellite operators. Having been added to TV provider’s offering on 1 June 2007, the positive effects of the extension of its listing will be there to be seen when the next MediaCabSat viewing figures are released.

Source: Mediametrie/MediaCabSat/January-June 2007/Monday-Sunday/3am- 3am/target subscribers to an extended range of channels

MCM, THE BENCHMARK MUSIC CHANNEL WITHIN THE EXTENDED RANGE OF CHANNELS FOR 15-24 YEAR-OLDS

* Music channels: MCM, MCM Top, MCM Pop, MTV, MTV Pulse, MTV Idol, M6 Music Hits, M6 Music Rock, M6 Music Black, Fun TV, Trace TV

For the 13th consecutive sweeps period, MCM is the leading music channel among 15-34 year-olds subscribing to an extended range of channels. Among 15-24 year-olds, MCM is up there with the leading themed channels, ranking 3rd.

The channel’s performance is supported by generational programming that connects directly with the centres of interest of the 15-24-34 generation.

- Gamers identify with Hit des jeux, the strongest-performing MCM programme among 15-24 year-olds, - Top 50 hebdo (Weekly Top 50) serves as the showcase for hit pop songs in France and is the benchmark programme for music on MCM. It is the best- performing programme among 15-34 year-olds and figures among the top three for 15-24 year-olds, - Mangas enjoy pride of place on MCM with Dragonball Z and Full Metal Alchemist, both in the top 5 favourite programmes on MCM for 15-24 year- olds, - Lastly, Sugar Rush and Ce que j’aime chez toi successfully represent the series format in the MCM programming playlist.

The MCM MUSIC+ offering, made up of MCM, MCM TOP and MCM POP, represents 35.8% of the available audience among music channels* for 15- 24 year-olds subscribing to an extended range of channels and 40.1% for 15-34 year-old subscribers.

Source: Mediametrie/MediaCabSat/January-June 2007/Monday-Sunday/3am- 3am/target subscribers to an extended range of channels

RTL 9, EUROPE 2 TV AND GULLI ALIGN WITH DIGITAL TERRESTRIAL VIEWING RELEASES

RTL9 enjoys a reach that goes far beyond that measured using MediaCabSat. In addition to the audience that it delivers from a population subscribing to an extended range of channels, it also reaches part of its audience in Lorraine over terrestrial airwaves and, more broadly, the French population via antenna-based services and basic ADSL.

This is why RTL9 has aligned itself, since September 2006, with the audience releases of digital terrestrial channels, enabling it to publish its viewing figures 5 times a year.

The next set of detailed results for RTL9 is due out on 16 August 2007, alongside those for Gulli and Europe 2 TV.

Note on methodology: Permanent, automated measurement of the viewing behaviour of 1,119 households subscribing to an extended range of channels, containing 3,695 individuals aged 4 years and over. Viewing meters record by the second all use of television(s) in the household and all viewing by each member of the household and their guests. Socio-demographically representative of households subscribing to an extended range of channels and resident in mainland France.

The results cover the period 1 January 2007 to 17 June 2007.

Contact: the Lagardère Publicité marketing team - +33 (0)1 53 96 31 95/96