BRAND INTRODUCTION Content
I. Introduction of the Designer II. Lifestyle Statement III. Customer Profile/ Target IV. Products/Seasons V. Price Range VI. Sales Channels VII. Point of Sales VIII. Brand Communication IX. Brand Positioning X. Brand Support for the Sales Point Introduc on of the Designer
• In 2008, Ozgür Masur established his self- tled label and opened his signature showroom.
• Masur’s universe is situated between tradi on and modernity.
• He has three labels: Ozgur Masur Haute Couture, Ozgur Masur Bridal and Ozgur Masur Prêt-A-Couture.
• In 2018, he was chosen as co-chairman to the Turkish Fashion Designers Associa on and he is s ll con nuing his duty.
• Masur’s subtle couture cra smanship is the result of a mixture of forms and colors with modern tailoring and embroidered details to create an unique iden ty.
• Sophis cated lines with highly feminine glam soul and elegant silhoue es to add a unique take on classical fi ng techniques, exuding originality.
3 Lifestyle Statement
Women who has a daring, free, and creative persona and not afraid to wear bold colors and extravagantly embroidered gowns to be the showstopper.
4 Customer Profile / Target
• Target Customer: Between 25 to 50 socially ac ve, educated, elite urban women (mostly celebri es). • SEG: A + (Haute Couture), A + (Bridal), AB + (Prêt-A-Couture) • Feminine and alluring women who want to look as if they are coming out of a fantasy. • Mostly targets celebri es, rich and famous upper-class fashion lovers who have significant disposable income for premiere luxury experience.
5 Products / Seasons
Prêt – A – Couture AW 20/21
HAUTE COUTURE 2017
Prêt – A – Couture SS20 6 Products / Seasons
Byzantium Signature Couture Collection
Haute Couture 2018 7 Price Range
• Average Haute Couture Wholesale Price: 2,803 $
• Average Pret-A-Couture Wholesale Price : 650 $
• Average Ready to Wear Wholesale Price : 570$
• Average Bridal Wholesale Price: 2200 $
• Pret-A-Couture Collection Wholesale Prices in Breakdown:
Dress Wholesales: 496 – 1250 $
• Ready to Wear Wholesale Prices in Breakdown:
Dress Wholesales: 270 – 1155 $
• Retail price global markup: WSP X 3
• Full price retail gross margin: 67%
8 Sales Channels
• Wholesale : Istanbul - Paris • Retail: Department Stores, Multi-Label Boutiques, Flagship Store / Studio, Concept Stores • Sales Showroom : Showapp – based in Istanbul • Wholesale Online Shopping: www.showappshowroom.com
9 Point of Sales
Istanbul NYC Turkey USA Manama Monte Carlo Cairo Kuwait City Bahrain Saudi Arabia, Monaco Egypt Kuwait Doha Qatar Lebanon, Panama Beirut Tunis City Lebanon Tunisia Abu Dhabi Monaco, Panama Riyadh UAE Panama, Saudi Arabia Bahrain, Tunisia, Kuwait, Turkey, Egypt, Qatar, UAE, USA
10 Brand Communication
1. Visual Merchandising 2. Brand Website 3. Social Media 4. Press Coverage 5. Celebrity Endorsement
11 1. Visual Presentation & Merchandising
12 2. Brand Website
13 3. Social Media
14 4. Press Coverage
15 4. Press Coverage
16 5. Celebrity Endorsement
Serenay Sarikaya Burcu Esmersoy Busra Develi Ezgi Mola Beren Saat Actress TV Host Actress Actress Actress
17 5. Celebrity Endorsement
Tuba Buyukustun Hazal Kaya Ece Sukan Neslihan Atagul Goksel Actress Actress Fashion Editor Actress Singer
18 Brand Positioning
Giambattista Elie High Price Zuhair Valli Saab Murad Monique Llhuillier Naeem Khan INTERNATIONAL BRANDS
Özgür Market Share 40% Masur Channels Own Stores Museum of Ready To Wear Nihan Fine Clothing Price Level Upper – Upper/Medium Peker Evening Product Range Fashion-Functional
Zeynep Erdogan
Low Price
19 Brand Support for the Sales Point
• Trunk shows upon a mutual agreement • Visit the sales points twice a year • Seasonal VM manual would be sent to every sales point • Sales team training sessions by virtual meetings • Visual digital materials • Seasonal digital sales training materials
20 Showapp Showroom Info
Tesvikiye Mah. Akkavak Sok. No:18, Haci Omer Apt. Kat:3, D:5 Nisantasi / Istanbul – TURKEY
www.showappshowroom.com
Thank you.