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Three Key Brands for the Past 40 Years, Kinder® Has Been

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For the past 40 years, Kinder® has been developing as a master Umbrella Brand, through a wide range of innovative products going from snacks to the egg with a surprise, from chilled products to chocolate products and from seasonal offers to baked goods Kinder® is the creation of Michele Ferrero. The brand was innovative products going from snacks to the egg with snack for self-indulgence targeted at teenagers and born in Italy in 1968 as the division of the Ferrero Group a surprise, from chilled products to chocolate products, young adults/for teenagers and young adults to indulge having the mission of developing products specifically from seasonal offers to baked goods. A family of in. Kinder Bueno is a chocolate and crispy wafer snack designed for children. innovative and tasty products, just as children like, but with a soft creamy filling that provides contrasting Bringing parents and children with high quality ingredients, and made with the care tastes and sensations. A moment of pleasure that can together is the Kinder® philosophy, and attention that parents demand. be enjoyed alone or with and in 40 years this philosophy others, thanks to its is growing roots with millions Three key brands practical pack, with of families all over the world. Kinder® Chocolate: the two individually Today, Kinder® is a well-known chocolate specially wrapped snacks and respected brand, established in designed for kids. inside. Europe and rapidly expanding worldwide. Kinder® Chocolate Kinder Joy: the Beginning with Kinder® Chocolate, Kinder® has been was the first product to surprises never end. developing as a be launched first in Italy in 1968, and represents Kinder Joy, launched in Italy in master Umbrella Kinder®’s milestone, absolutely the most emblematic 2001 under the name of Kinder Merendero, represents Brand, thanks to and representative product of the brand. 3 wishes in one: it offers a tasty snack, the pleasure of a wide range of Kinder® Chocolate is a product with “more milk and less a surprise and a small toy to enjoy. In one product there cocoa.” It is an innovative chocolate creation is a tasty hazelnut-cocoa cream and milky cream with that satisfies children’s desire for tasting two crunchy cocoa wafer balls and a creative surprise. products whilst mothers are reassured With Kinder Joy, the brand fulfills the wishes of children, by its high percentage of milk and high the demands of parents, reaches great taste, generates quality ingredients, without colorings and joy and stimulates the preservatives. Moreover, each Kinder® Chocolate imagination. pack contains many portions, individually wrapped, so Kinder Joy features mothers can control the quantity they give to 3 experiences in their children. one product: Taste Kinder Bueno, a moment with its special recipe; of pleasure Imagination, from the Kinder Bueno was surprise of the toys; and launched first in Italy fun, from the enjoyment in 1990 as a suitable to play with the toys. XXVIII www.kinder.co.il Brand activity in Israel commercial since 2007, Kinder Bueno is one of the top 3 The institutional image: 3 formal elements on The Kinder® brand has a 25 years history in Israel since selling products in the Israeli market (SOURCE: Nielsen, the packet that represent the intrinsic contents 1986 when Kinder® Chocolate was first launched in Israel Chocolate Snack, Value Sales, MAT August 2012). of the products: in 1986, followed by the In 2013 a new Israeli TV 1. The Brand color, the launch of Kinder Bueno commercial will be launched to characteristic white & orange in 1991 and Kinder Joy further enhance the emotional wave, icon of the Kinder® line in 2007. bond between the brand and 2. The blue label highlighting Kinder® Chocolate: the Israeli consumer. details of the product’s “With eyes closed” Kinder Joy: “Three ingredients ® Kinder Chocolate has experiences in one snack!” 3. The tree, “Kinder® philosophy” established itself in Following many years of emblem symbolizing growth Israel for both children success of Kinder® Surprise, and mothers. Children that became an icon, an prefer the milky tasting individually wrapped bar, finger innovative renewal of the product was introduced sold all over the country, from Metula in the north to sized so that it fits into their little hands. Mothers prefer in Israel in 2007, Kinder Eilat in the south, in supermarkets, grocery stores and it because they are reassured by the quality, the milky Joy: a tasty creamy and over 10,000 kiosks. Kinder Joy is one of the top 3 inside, and the ability to control sweet portions. crunchy snack to be selling products in the Israeli market (SOURCE: Nielsen, In 2012 along with the rest of the world, the “Kinder® enjoyed with a spoon, Chocolate Snack, Value Sales, MAT August 2012). child” on the packaging has been updated. and a surprise. A new TV commercial was launched in 2011 for Also, in 2012 a big contest, Kinder® Kid Face, took The unique shaped Kinder Joy that enhances the 3 experiences in place in Israel, where hundreds of pictures of Kinder Joy are the product: Taste, Fun & Imagination. Israeli kids’ photos were sent and the chosen 3 will appear on Israeli Kinder® Chocolate packages in 2013. Kinder Bueno: “Wake up your senses” Teenagers, young adults & adults like the rich experience of Kinder Bueno. Thanks to its taste and unique combination of crunchy and creamy sensations, it wakes up senses: its shape attracts the eyes, the aromatic hazelnut teases the nose, the crispy wafer crunch excites the ears, and the smooth milk and hazelnut filling seduces taste buds. With music and a “party in the mouth” sensation, as shown on the Israeli TV 1968 1986 1990 1991 2001 2007 Michele Ferrero launches Kinder® Chocolate Ferrero launches Kinder Bueno first Ferrero launches Kinder Joy first Kinder® Chocolate. first launch in Israel Kinder Bueno. launch in Israel. Kinder Joy. launch in Israel. 148.
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