Soft Drink Industry Structure, 2008

organic limeade organic cola cola green original lemon premium tea lime lemon- LAKEWOOD citrus lime REDUX ginseng soda Lakewood ade burst premium grape JUICES BEVERAGES cran- orange grape- lemon- peach ginseng lemon premium orange guava passion berry fruit ade Ginseng Rush orange cran- lime ginseng organic blue mango tea cocktail Cocaine creme berry berry black rasp- lemon- Frutmost RUSH grape cran- organic creme cherry Vimto kiwi berry ade pome- juice berry ginger premium black BEVERAGE straw- cran- energy granate black- cherry cocktail apple ginseng cherry HyDrive berry berry drink tea berry tea limeade cocktail creme Boing cherry lemon- dr. vanilla ade ginger premium ginger Bolthouse green becker creme prickly original Pom 'gizer tea root ale energy INOV8 Farms citrus pear Kroger beer punch NICHOLS pome- FRESH- SOCIEDAD punch juiced granate straw- cream PLC MADISON ERIZED pomeg. lemon- guava ROCK- triple berry COOPERATIVA ROLL soda juiced grape black- ade wild berry DEARBORN FOODS berry tea rasp- energy STAR TRABAJADOR INTER- premium PARTNERS Ginger People ginseng berry lite 0.4% vanilla ES DE pome- ginger sweet- fire NATIONAL gingko chai tea granate beer ened tea juiced sweet- KROGER white blue Rockstar PASCUAL lychee caffeine mango vitamin ened tea tea energy blue kiwi tea free water pomeg. sport straw- orange green wild soda lemon berry apple Jolly Rancher rasp- lime energy juiced zero guava ROYAL blue mint green berry red tea Blue Sky cola pome- carb citrus sport lemon tea PACIFIC tropical rasp- granate punch green orange green original punch berry tea rasp- sugar tea FOODS soda lemon- berry free Delsea ade Thirst Rockers organic soda mango LIQUID root ginger ginger Tampico orange orange Unbound energy energy grape- punch beer ale ale diet Newman's premium juice drink fruit vitamin BRANDS CATTERTON Sweet Leaf peach orange DELSEA Own ginger cherry soda cola water energy seven- red PARTNERS NEWMAN'S green pro energy cran- ace lo- up tea green HANSEN berry black OWN blue cal cran- straw- original tea grape cherry TAMPICO rasp- rasp- grape (0.8%) berry berry green mango energy Hansen's original berry berry drink grape Penafiel Vernor's tropical BEVERAGES tea creamy diet punch diet pome- green energy lemon tea root granate Rumba lo-carb jak Diet Rite pine- lime beer diet peach lime guava energy Seven-Up apple passion- drink jak Cintron tan- lemon- wild ginger fruit prem. energy splash iced tea gerine ade cherry splash ale ginger energy drink low straw- ginger lemon lime diet recharge berry ale diet Lost drink carb Nantucket tropical berry premium ale green lemon recharge lemon- blend Nectars punch cherry kiwi ginger cherry tea diet big red lemon tropical ade energy Monster fruit ale rasp- kiwi lo-carb original Crush ginger drink punch berry iced tea mango rasp- straw- echin- straw- drink berry acea berry ginger sweet berry diet cream recharge V-8 ale CINTRON soda heavy soda root BIG RED grape orange lemon- CapriSun BEVERAGE bfc khaos metal beer diet ade pink Country Time ginger Reed's five-o (0.4%) Knudsen's tropical- peach beer orange cherry draft azul splash diet cadillac m-80 choc- root ginger tropical Piccadeli float olate beer recharge cherry ale blend CAMPBELL spiced citrus juice grape perfect assault root diet dr. vanilla apple mango mixxd SOUP 10 beer pepper cherry cider energy grape KRAFT Cintron Energy choc- REED'S pine- olate root apple diet J.M. beer mixed A&W cran- lemon- SMUCKER peach up berry jammers Kool-Aid berry punch ade pink goji berries Natural Brew diet punch Dr. Pepper orange orange energy IFFCO & cream vanilla drink noni cream cream berry pome- pome- white kiwi Virgil's soda berries granate granate tea punch cherry organic & cream rasp- lemon- tea nectar- vanilla grape- vanilla diet berry ade ine fruit diet fruit cream Santa Cruz orange dr. organic lemon- fruit punch Organics cran- tanger- pepper orange soda punch lemon- ade Lifeforce V green black apple ine light DR PEPPER SNAPPLE GROUP orange 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tea antiox peach pomeg. Clover Valley iced tea berry BEVERAGE rasp- green thums acai cocktail mango white acai diet acai water sugar tea tea up berry white green passion- berry tea tea anti-ox orange free sweet grape berry fruit Red Bull citrus berry peach iced tea water starfruit energy vault red peach punch grape diet red tea agave drink white blitz cocktail Thums Up man- melon anti-ox tea green concord Vault darin water white pomeg. tea diet grape Welch's tropical tang. dragon- tea acai sprite cocktail cherry lemon fruit green peach zero tea Florida Sweet tea Gold Peak sprite anti-ox green water straw- Mad Croc honey berry grape tea anti-ox strawb- guava orange iced tea green cream soda green white water acai orange straw- pine- RED BULL CHAMOY lemon pekoe berry tea float soda tea extra FLORIDA tea diet tropical cream Canada Dry berry apple tea diet citrus Tahitian Treat (0.6%) MEGA sweet mango mango breeze cocktail SWEET Sprite mexican green diet punch squirt tea anti-ox passion- orange anti-ox water mango white Stewart's fruit berry- Tradewinds water rasp- Schweppes tea tonic pine- MAD CROC Fanta grape acerola mexican mango Sunkist water passion pomeg. tonic diet moun- cocktail BRANDS tahitian water tain rasp- TRADEWINDS refresh tonic treat berry berry tea straw- Fresca water Squirt cherry BEVERAGE berry cream white Chamoy Mega tea blue- guava grape Orangina sweet berry green slend- soda key lime green white tea tea erize cola tea tea Inko's refresh citrus tropical RC black ginger original straw- pibb punch orange cherry ale berry extra tonic banana refresh slend- cherry orange water banana with lime erize Mr. Pibb limeade fierce fierce drink INKO'S colada white g2 strawb- orange root ginger grape wild concen- tea ruby red orange melon beer ale berry fierce trate slend- squirt g2 grape straw- diet orange rain erize g2 berry ruby red diet straw- dragonfr lemon g2 cool fierce cran- diet berry . lime lime g2 ice blue lime fierce cran- berry kiwi classic coke punch melon rain berry orange grape slend- citrus rain erize diet g2 berry tang- water- apple apple caffeine coke power g2 fruit erine cran- Fuze punch g2 melon grape rasp mexican free cherry straw- rain slend- berry grape rain erize kiwi berry fruit Chaparritas blue- slend- COCA-COLA passion Florida's rain lime medley rasp erize coke Natural berry cran- a.m. tang- lime FLORIDA'S Coca-Cola berry orange rasp- grapefr. sierra sierra NATURAL vitalize apple straw- rain berry coke ginger mist mist free berry lemon- pine- refresh black- soda cherry GROWERS GRUPO berry diet berry grape ade kiwi apple vitalize peach (42.8%) coke mount- mango grape straw- MEZGO orange vitalize mango lime diet ain dew a.m. pink berry ruby red mango fruit diet cran- lemon- lemon- grape- punch trilogy rasp- code red ade ade fruit rasp- berry green coke coke diet berry Sierra Mist tea cherry coke zero Manzanita Sol diet amp mount- amp diet cherry a.m. lemon- ain dew straw- first zero tropical lime guava berry nation coke Synergy mango Inca Kola kiwi pepper- diet plus coke energy amp mint vanilla amp drink golden green sustain turbo frost ice kola assam dragon traction boost Limca black cascade punch orange black tea lem'n aid forest crash cool tea blue Bing berry amp fruity limca pearfect amp relaunch punch white focus revive fruit lemony tea elevate Mountain Dew Gatorade punch lime lori's lemon- flavor vitamin lemon flavor INSPIRATION vitamin ade Honest Tea splash code red berry straw- water fruit tea splash water cran- wild berry Bug Juice BEVERAGE energy water grape multi-v lime berry moroc- berry COMPANY can mint orange flavor live wire com- flavor splash BUG JUICE vitamin alive munity splash rasp- x-factor water- water berry green citrus berry lemon melon vanilla focus heaven- pome- x-factor vitamin tea pome- blend lime berry cream ly honey granate fruit grape water Glaceau granate punch strawb. rasp- peach green alive formula vitamin rasp- red tea berry berry oo-la- tea peach tiger 50 water berry tiger long sublime mango quiet x-factor cane essential water Aquafina storm cool vitamin mate alive orange cola frost grape fusion energy mango orange tropical glacier frost lemon tropical vitamin white lime spark- tiger red fruit pome- freeze riptide lime Boylan's citrus water straw- tea ling drive granate rush defense berry white berry cherry EMIGRANT fruit vitamin water Dasani tea citrus water vitamin water pepsi passion CAPITAL black power c diet rasp- vitamin rasp- energy vitamin fruit cherry dragon- pepsi caffeine cola pepsi berry energy berry water white orange fruit grape diet lime free mexican diet green cream fruit rescue tea rasp- brisk punch water peach tea vitamin berry green vitamin Speedo option tea honey water diet tea water b straw- Del Valle White Rock vitamin revive pepsi white arctic berry lemon plus Organics relaxed water cola tea rasp- blue Jolt shatter water orange plus kiwi plus xxx Pepsi berry rasp- straw- tang. straw- lemon rasp- berry berry defend berry calm berry tea green sports Barq's pepsi melon refresh tea water diet max Nestea melon wild passion- red power plus cherry fruit peach cola Simply coconut pom. pepsi Lipton grape water cola PEPSI lemon cherry black- cola tea WHITEROCK bomb enviga Powerade berry caffeine lemon- peach option free shield ade wild lemon- fruit lemon black black cherry ade pink punch red iced tea grape cherry green tea extra cream enviga cola diet (31.1%) tea root sweet soda berry citrus enviga energize limeade beer diet greentea Bareman's fruit pome- fruit Life Water brisk punch granate brisk black moun- punch grape- cherry lemon green orange tang- iced tea tea original enviga tain fruit ruby apple tea tea lemon erine sweet- grape- BAREMAN xpassion lemon blast red drink citrus mango lime option enlight- ened fruit fruit grape multi- peach DAIRY INC lemon grape en lemon cran- kiwi green soft straw- lime cocktail berry straw- chall- drink bizrush berry island orange lime berry enge cran- lemon- limeade punch calm grape GT'S Nature's Best ade orange Isopure Kombucha citrus tang- Oceanspray ruby x3000 Wired lemon- erine papaya ade orange NATURE'S cran- Iron Beer green wild drink essential arnold berry tea red berry energy no fear MILLENNIUM orange BEST UNIQUE palmer cran- apple orange gold green lite twister cran- berry PRODUCTS BEVERAGE green peach tea infrared lemon- grape soda berry tea green water- COMPANY ade GURU drink no fear tropical rasp- ginseng tea melon cran- ginger- x344 green Everfresh berry shock- honey asian grape- energy fruit fury apple ade tea ENERGY peach no fear sugar wave plum ade lemon- georgia water- plum gold free IRON BEER kiwi ade twister green peach melon pear grape sugar straw- cran- cherry soda SOFT tea gins. straw- cran- free Tropicana iced tea berry berry waterm- sugar- honey berry berry punch adren- Sobe lean GT'S Synergy trilogy DRINKS Shockwave iced peach water- cocktail strawb. grape free giant diet Guru apple aline mango twister black melon lemon- peach orange- rush melon soda tea tropical ade green ade mucho man- fruit orange- citrus strawb. SHONAR tea gins. mango darin punch rasp- passion hon. x- energy MONARCH green mango berry essential lizard berry straw- tea sweet tonic lemon- diet cran- rasp- berry fruit Faygo Ohana energy fuel lemon- lemon bramble lemon- energy water ade berry berry BEVERAGE punch club berry ade mango ginger berry ade iced tea AriZona drink tropical soda pomeg. man- cocktail peach infused COMPANY black punch ARIZONA kiwi darin blue- and orange tsunami straw- calcium berry Tazo BEVERAGE adren. no fear Mug white Shasta regular berry creme ginger rush energy fruit squeeze ale infused organic iced tea soda sugar drink punch mango straw- infused Club America STAR- invigor- black iced herbal rx iced tea creme diet NATIONAL BEVERAGE free squeeze orange berry coconut energy Clamato fruit lizard ated peach straw- rasp- energy green stress lemon energy soda invigor- Propel Jeff Gordon grape- melon BUCKS drink punch lava orchard berry berry drink black sweet herbal original (2.5%) ated water fruit green st. nick's punch kiwi berry tea tea tonic creme picante water berry plum tea tea cola citrus Tava Dole cyclone squeeze ginseng southern soda root lemon- O Water pome- lemon- iced tea dr. faygo energy tang- style vanilla lizard invigor- beer ade pink lemon- squeeze granate ade rasp- energy erine blizzard ated ade lime malta energy berry red tea drink rasp- water infused moon cola berry 24 rasp- rasp- drink rasp- pome- berry rasp- strawb. lime mist lime energy berry berry HIGHLAND berry granate blue- blue- medi- straw- lemon peach drink berry berry Clear Fruit terran- grape- tahitian berry CAPITAL grape ACT diet ean fruit kiwi straw- tamure cocktail infused PARTNERS grape lemon- fiesta grape fruit grape berry straw- red zone ade berry lemon- punch peach calcium Polar lemon- grape root black lemon ade ade M2C lemon diet beer diet cherry vanilla citrus x brazilian fruit lime black- kola GLOBAL lemon- lemon- Faygo 60/40 mixed samba punch cherry berry straw- champ- orange ade ade power grape berry lemon- fruit cola Rip It Energy berry agne Country Fresh calcium ade punch straw- water- CERVECERIA lemon- encore grape- soda Prairie Farms ginger berry stinger melon ade pink grape cola diet fruit POLAR C.A. DEAN ale twist mo root choc- blue red pop soda ginger Dean's Magnolia lime choc- rasp- punch Big Hug/Little lemon beer grape beer olate FOODS wrecker olate PRAIRIE berry Hug lime soda cream coconut roasted malt Good O FARMS blue encore orange fruit code soda water coconut lemon rasp- creme cola coconut banana DAIRY punch cen- blue water lime lemon- berry orange soda power soda cream fruit tennial cola cola lemon orange ade pink diet sugar punch soda grape dr. m cherry soda MAGNOLIA free cookies rasp- peach 'n cream Muscle Milk tropi- cola grape berry SPICE TEAS sinaman atomic Big Juicy cola diet cola champ- Goya AMERICAN red pop pom CUZCATLAN Cuzcatlan GOYA soft TSG GOOD O red pop atomic cola diet champ- agne drink BEVERAGE diet red rocky BEVERAGES rock rye pom agne FOODS CONSUMER BEVERAGE pine- Liquid Lizard cherry mist Mabi apple sugar malt COMPANY orange ginzingr fit2o orange straw- PARTNERS root free goya mango orange original berry Meijer berry punch beer vanilla pine- drink black red pop fit2o kiwi cream 24c apple tam- cherry original straw- MEIJER passion- tropical arindo tropical berry fruit straw- citrus 24c Guzzler citrus lion man- punch straw- lemon apple cocktail berry sangria Topo Chico peach iced tea punch lemon guarana cherry darin berry lime soda fit2o mvp iced tea soda mango lime soda lime blue fit2o black orange sugar sugar 24c rhino free cane soda berry 24c grape cherry mvp fruit rasp- man- lemon rasp- bev- lemon- 24c punch berry fruit darin berry berry erage goji acai half & ade berry lime soda grape cherry orange k2o punch berry berry half blue pome- mvp orang- mixed fit2o Bawls lemon- bubble granate lemon 24c utan JOINT JUICE berry Manzanita lemon ade INTEREX gum Zoo Joose lime sweet kiwi cran- orange Munda Red Diamond blue berry Joint Juice INC. tea straw- rasp- berry 180 Energy apple kiwi berry cream red guaran- Drink straw- k2o rootbeer soda apple exx fufu berry straw- Qd kiwi ZOO JOOSE Kellogg's BAWLS Alex's berry berry kiwi straw- KELLOGG orange ANHEUSER kiwi straw- berry penguin citrus energy MANZANITA RED berry orange BUSCH green punch drink Jones water QD apple black MUNDA DIAMOND fruit JONES cherry punch punch grape Frostop water miner- water- SODA sweet tropical yerba agua melon Hydrate iced tea punch mate orange man- grape lemon Fitness pina USA water darin lemonade Crayons Vegas Fuel SPARTAN Worldwide BEVERAGE organics pome- Sport Nutrition berry WATER AND granate organics organics xenergy green berry straw- DELIKATESSA root cherry strawb. COFFEE yerba mango limon Full Speed tea lemon cola diet berry CRAYONS beer white mate guava xenergy SERVICE lime Guayaki FROSTOP GMBH tea fruit rasp- citrus energy berry BEVERAGES organics punch clear xenergy rasp- orange drink energy organics xenergy peach Crisp KaBoom tropicool blue- berry NBTY, INC. tam- mango grape drink grape Bubba cran- arindo ONE red tea GUAYAKI berry Jarritos jamaica apple energy Spartan orange rasp- orange pomeg. soda green drink BEVERAGE cola berry apple cola grape soda toronja energy Xyience drink lemon- xenergy lemon Uno Mas NUI tuti fruti grape ade pink SAVE-A-LOT green NOVAMEX lime ARC fruit water- Sidral Mundet purple cran- Mountain apple lemon moun- punch melon SAM'S Key kid berry Hollers INVESTMENT brainiac drink tain BRAND X water house- Frula PARTNERS green CLUB SODA hollers grape UNO MAS CERVECERIA call white Genesis Acai tea energy BEVERAGES Nui VEGANA S.A. altern- CHART pine- drink TEA ENERGY ative peach red kid apple CAPITAL orange malt energy orange water Patch orange Senorial Sam's Choice drink Pinaz PARTNERS sangria shock wet cola sports Function mango PARENT energy PACIFIC smooth fruit punch drink ORGANIC CO.* Malta India WATER SPORT straw- Exotic energy (market pinaz PRODUCE Purity Organic MD DRINKS lemon- berry Sunny D drink urban ade share) citrus detox smooth SUNNY OLD youth with punch trip calcium DELIGHT lemon- THE Old Orchard ORCHARD NESTLE NEW IMAGE ade BEVERAGE OUR JUICE/ Jimi Hendrix HEALTHY energy BRANDS Our Family * Size proportional to BEVERAGES GLOBAL CONCEPTS Steaz PUNCH San Pellegrino straw- drink FAMILY orange- BEVERAGE annual sales for 8 berry tangy ade original COMPANY fruit largest firms. Figures orange punch from Food Processing, June, 2008. Phil Howard,1 Chris Duvall2 & Kirk Goldsberry1 1. Michigan State University, 2. University of New Mexico