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EvonikSEIZING OPPORTUNITIES EARLIER Magazine1 | 2014 The Secret of the Entrepreneurial Spirit Is it in the genes? What does it take to successfully found a startup? And why the answers matter to us all 01_Evonik_01_14_EN 1 21.03.14 11:30 EDITORIAL 3 www.evonik.com A Vibrant Entrepreneurial Spirit The dynamism of entrepreneurship is essential for the development of the economy and society. The stronger it is, the more effectively we can shape the future Dear readers, This issue of Evonik Magazine is devoted to the entrepreneurial spirit. What does it consist of, where is it especially prevalent, and, above all, do we have enough of it—especially in Germany? No entrepreneur is like any other. Each one has his or her own unmistakable history that is based on a personal idea. Successful entrepreneurs don’t wait for the “ideal” conditions before acting. That’s because the time is always right for good ideas. PHOTOGRAPHY: ANDREAS POHLMANN PHOTOGRAPHY: A company also needs the entrepreneurial spirit in order to continue Dr. Klaus Engel, developing. Just as our Evonik Group of today arose from the entrepreneur- CEO of Evonik Industries AG ial spirit of its founders, in the future we will be judged according to wheth- er we succeed in developing this spirit. We must always be entrepreneurs. Whether we’re developing new business areas, establishing production facilities all over the world or aligning our research with the challenges of the future—we are always successful when we behave like founders who are firmly convinced of an idea and determined to use it to get things moving. Throughout history, states and regions have developed into incubators of entrepreneurship. Ancient Rome and Victorian London are good examples. Today many people make pilgrimages to Silicon Valley in order to draw inspiration from its uninterrupted run of innovative power. Evonik too has developed in such a region: the Ruhr Valley in Germany. This economic powerhouse has given birth to major personalities in the world of entrepreneurship and generated great prosperity. If you’ve already seen all of Berlin’s In order to draw strength for the future from this illustrious past, approx- landmarks, then why not listen to imately 70 leading companies have joined together to form the Initiativkreis one? At the Jewish Museum Berlin. Ruhr, with the aim of promoting the entrepreneurial spirit and giving it a direction. That’s because in addition to the many successes of the Ruhr region to date, there is still something we need more of: the self-confident elan of company founders, which generates a dynamism that inspires others. Sincerely yours, Berlin has a feast for the ears in store: The Jerusalem International Chamber Music Festival returns to the Jewish Museum Berlin from May 7–11, 2014. For the third time, talented young performers and renowned musicians will bring classical and contemporary com- po sitions to life with consummate artistry. Join us in looking forward to Berlin’s chamber music festival, intonations. www.jmberlin.de/intonations We support culture. For the love of it. Evonik Magazine 1 | 2014 2_Evonik_01_14_EN 2 20.03.14 15:03 03_Evonik_01_14_EN 3 21.03.14 09:24 4 THE IMAGE THE IMAGE 5 THE FOUNDER Coco Chanel and Her Legendary Fashion Empire A straw hat, the “little black dress,” and No. 5 perfume—Coco Chanel revolutionized women’s fashion of the 20th century like no other couturier. In an era when ladies were breathlessly constrained in tightly laced corsets, Chanel focused on natural and, above all, wearable elegance. Her favorite material was jersey—a fabric that had previously been reserved for men’s un- derwear. Chanel’s fantasy, her stubborn- ness, and her staying power all helped to make her creations world-famous. In 1910, when she was 27 years old, she opened her first boutique in the Rue Cambon in Paris. In 1914 she established her first fashion house in Biarritz. In the early 1930s her haute couture house in Paris occupied five buildings and employed about 4,000 men and women. This fashion icon has estab- lished a place for herself in our collective memory thanks to her string of pearls, her cigarette, and her eloquence: “I regret nothing in my life—except the things I haven’t done.” PHOTOGRAPHY: MARK SHAW/MPTV/INTERTOPICS PHOTOGRAPHY: Evonik Magazine 1 | 2014 Evonik Magazine 1 | 2014 04_Evonik_01_14_EN 4 21.03.14 09:25 05_Evonik_01_14_EN 5 21.03.14 09:25 6 CONTENTS CONTENTS 7 EDITORIAL LEGENDS 3 A Vibrant Entrepreneurial Spirit 38 A Brief History of a Large Klaus Engel on the dynamism of entrepreneurship Entrepreneurial Family and its significance for Evonik Industries The Goldschmidt company was one of the oldest and most important family-owned companies in the chemical sector. THE IMAGE A visit to the founder’s descendant and senior church official 4 Coco Chanel Stephan Goldschmidt This 20th-century icon was also a major entrepreneur STARTUPS 43 The Founders of Evonik INFORMING Heinrich Roessler, the Goldschmidt family, and Julius Stockhau- 8 Perspectives sen—the founders of Evonik Industries’ predecessor companies Young and successful: Many company founders in the social were well under 30 when they struck out on their own media sector are under 30 and already millionaires Three minutes with…: 44 In Search of the Entrepreneur Gene Prof. Günter Faltin offers inspiring tips for entrepreneurs How do good ideas become successful businesses? How much entrepreneurial spirit resides in each one of us? StartupBus Africa: A bus tour through southern Africa reveals A look at the issues involved the tremendous potential of international entrepreneurs World map: How entrepreneur-friendly is our world? Which TEST country has the largest proportion of young entrepreneurs? 52 A Typology of Entrepreneurs HALL OF FAME Computer freak, self-starter or would-be millionaire: 16 The Greatest Entrepreneurs What type of founder are you? A test How were well-known entrepreneurs inspired by their models? REGION A few tributes to major entrepreneurs of our time Entrepreneurship 54 Ruhrgebiet 2.0: from the Bronze Age STARTUPS A Region on the Move—But to Where? to the digital An experimental zone and a laboratory: How can the Ruhr revolution: a foldout 23 A Short History of Founders starting on From the Bronze Age to the digital era: A comic strip’s district benefit from structural change? Ricardo Tarli investigates page 23 ambitious overview of the history of entrepreneurship WE ASKED GROUP 60 What Is Needed to Create a Company? 30 Networks for a New Boom Age Short statements by investors, company founders, Through Evonik Venture Capital GmbH, Evonik Industries AG trade journalists, professors, and a vocational counselor is investing in promising technology startups LIVING 33 An Incubator for Ideas 62 Is There an Entrepreneur Gene? Creavis, Evonik Industries’ strategic innovation unit, Tom Schimmeck investigates whether risk-taking and offers space for creative clusters—and stimulates the spirit entrepreneurship are part of the human genome of a high-tech startup The Magic of an Industrial Monument: “The Appearance of Beauty” at the Gasometer in Oberhausen ESSAY The Gasometer in Oberhausen used to be the largest gasholder in Europe, but today it’s the continent’s tallest exhibition hall. The tower, which rears 117.5 meters into the air, was built in 1929, destroyed in World War II, and built up again by 1949. Until 1988 the Gasometer was used 34 The Secret of Entrepreneurs Professor Jay Mitra from the University of Essex knows for storing gases for use in various industries. Now it’s an industrial monument that harbors works of art instead of clouds of gas. A variety of what successful entrepreneurs are made of. This “founders’ cultural events are staged at this venue, which is often referred to as a “cathedral of industry.” From April 11 to December 30, 2014, visitors guru” refutes many widely held prejudices can enjoy the exhibition “The Appearance of Beauty.” Our photo shows the installation “320° Light” created by the Bremen-based artist group “Urbanscreen.” The play of shapes and light forms graphic patterns with a radius of 320 degrees on the inner wall of the Gasometer. MASTHEAD Publisher: Editor in Chief: Art Direction: Documentation: Publisher and address: Printing: Neef+Stumme Questions about PLEXIGLAS® is a registered trade- Evonik Industries AG Urs Schnabel (responsible Wolf Dammann Kerstin Weber/ Hoffmann und Campe premium printing, Wittingen Evonik Magazine: mark of Evonik Industries AG or one Christian Kullmann for editorial content) Kontor Korrekt Verlag GmbH, Telephone of its subsidiaries. It is indicated in Design: Copyright: © 2014 by Rellinghauser Straße 1–11 a company of the +49 40 68879-137 capital letters throughout the text Final Editing: Teresa Nunes (Head), Copy Desk: Evonik Industries AG, Essen. 45128 Essen GANSKE VERLAGSGRUPPE Fax Michael Hopp (Head), Anja Giese, Wilm Steinhäuser Reprinting only with the PHOTOGRAPHY: URBANSCREEN Germany Harvestehuder Weg 42 +49 40 68879-199 COVER PICTURE: PETER PICHLER Kristin Menzel, Arnim Knorst/Redaktion 4 permission of the publisher. Translation: 20149 Hamburg e-mail Office Manager: Laura Hamdorf The content does not neces- Picture Desk: TransForm, Cologne Germany [email protected] Stefan Haver sarily reflect the opinion of the Managing Editor: Ulrich Thiessen, e-mail: [email protected] publisher. Stefan M. Glowa Beatrice Linnenbrügger Evonik Magazine 1 | 2014 Evonik Magazine 1 | 2014 06_Evonik_01_14_EN 6 21.03.14 11:31 07_Evonik_01_14_EN 7 24.03.14 16:03 8 INFORMING INFORMING 9 1847 Th. Goldschmidt 1873 Degussa 1875 Employee benefits introduced Theodor Goldschmidt founds Chemische Deutsche Gold- und Silber-Scheideanstalt (Degussa) Almost a decade before Germany introduces statutory Fabrik in Berlin. The firm rises rapidly after it is successful with its separation method. The company accident and healthcare insurance, Degussa insures its is taken over by his sons in 1882.
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