Hotel Indigo Brand Summary PDF 3.0MB

Inspiring Local

Discovery Through Hotel Indigo Larnaca a World of Stories OWNER PROPOSITION WHAT WE DELIVER FOR OWNERS With an innovative business model, we drive profitability by 1. Proven track record of driving strong ADR, RevPar and leading RGI. offering an efficient and flexible focused-service staffing 2. Flexibility across location, build type, floor plans and service model model and premium room rates in an Upper Upscale offer unique development opportunities which optimise returns. design led boutique hotel. 3. Restaurants & bars curated to capture non-guest spend. 4. High -income target guest, willing to pay premium rates. TARGET GUEST 5. Dedicated above-property support team to drive growth. For the curious independently minded traveller, Be part of the future of the Hotel Indigo makes guests feel i nspired when travelling world’s largest branded because it offers a uniquely authentic and approachable Lifestyle hotel brand. COMPETITIVE SET local boutique experience, across culturally rich MGallery by Sofitel Curio Collection neighbourhoods combined with the reassuring hospitality Tribute Portfolio Malmaison that only a global hotel company can offer.

Design Platinum Award

Hotel Indigo Venice Sant’Elena Outstanding Property Award London (2021)

Asia’s Leading Lifestyle Resort

Hotel Indigo Bali SeminyakBeach World Travel Awards (2020)

Nor th America’s Leading Boutique Hotel Hotel Indigo Venice - Sant'Elena Hotel Indigo New York Lower East Side World Travel Awards (2020) BRANDED DIFFERENTIATORS

Best Boutique Hotel Storytelling, ByDesign Neighbourhood Restaurant And Bars Inspiring design, inspired by the Neighbourhood Story. Our neighbourhood restaurants and bars have the power to Hotel Indigo Krakow Old Town Storytelling with an eye for the details. Considered, purposeful, and inspire guests to make unique discoveries and forge meaningful Hotel Profit Awards (2019) full of personality, our hotels are mediums for storytelling, creating a connections. We support owners in curating local inspired unique sense of place that sparks guests’ sense of discovery. proposition that becomes the heart of the hotel and the local community - bringing people together who love uncovering new Best Boutique City Hotel Worldwide Heart Of The Neighbourhood things, places, and experiences through food. A part of our neighbourhoods, loved by guests and locals alike. Making locals proud by celebrating our neighbourhoods and Service Signature Hotel Indigo Bangkok Wireless Road partnering to make a positive impact in our communities. Creating a Inspire New S to ries. Fostering a culture of local discovery and Hotel of the Year Awards (2019) lively, vibrant atmosphere that lifts spirits, to create an authentically story s haring inside and outside the hotel to better connect our local experience. guests to the authentic experiences they seek.

Best Boutique Hotel Approachable Boutique For guests, perso nal, unique experiences in an inclusive and Hotel Indigo Singapore Katong welcoming environment that res to res as much as it inspires. For CLEO Staycation Awards (2018) owners, delivering an Upper Upscale rate with our flexible focussed service model, while driving an experience guests love. WHAT SETS US APART

• Award Winning Hotels Achieving high RevPAR and leading RGI across mixed build types and locations with category leading GOP margins of over 40%.*

• M a rket Leading Guest Satisfaction For guest ratings, a Guest Sentiment Index of 103 vs our competitors.

• Accelerated Growth & Pipeline Over 125 hotels open globally and opening 100 Hotel Indigo Bath hotels in next 3 years with pipeline of 100% of open rooms.** Hotels Globally Rooms Globally Hotels in the Pipeline • U n ique Properties 127 15,826 104 Designed around their own individual Neighbourhood Story. E U ROPE, MIDDLE EAST, ASIA & AFRICA 40 Inspiring service 47 • open pipeline COMMERCIAL Approachable and welcoming service drives PERFORMANCE ADR and high guest satisfaction. JAPAN, E U ROPE INDIA, MIDDLE SOUTHEAST AUSTRALASIA & EAST & AFRICA ASIA KOREA PACIFIC • R&B Philosophy 40 1 4 2 Destination concepts to attract both guests open open open open 142.3 36.5% and locals. 18 5 10 7 US$ ADR Loyalty Contribution pipeline pipeline pipeline pipeline • I H G Rewards World’s largest loyalty program with 100m+ 76.3% Occupancy members, spending 20% more than AME RICAS GREATER CHINA Index non-members. 67 29 13 35 pipeline open open pipeline Trailing 12 months Jan 2019 – Dec 2019. Source: IHG Internal database. EMEAA *GOP for FY2019 (Global) Figures per 31 March 2021 **As of March 2021 BRAND REQUIREMENTS (EMEAA) Hotel Indigo Dubai Downtown

L o cation Prime urban/suburban/resort across culturally rich neighbourhoods Number of Keys Can vary according to property type, c. 40 - 250

Target room size (m2) Appropriate to type and location of property: Approx 30-35

St andard room minimum gross 30 area (m2)

Guest room bathroom Spa-inspired bathroom with recommended walk-in shower S u ites E u rope: Minimum 5% of guestrooms Al l Other: 5-10% of guestrooms recommended Food & Beverage Destination neighbourhood dining, bar experience, artisanal food offer Meeting & Event facilities Boutique event spaces, bookable lounges and/or private dining and presentation facilities Guest Services Concierge, valet parking and portering E u rope: Not Required IM EA: Recommended JAP AC: Not Required SE AK: Recommended Fi tness facilities Required Swimming Pool E u rope: Required in resort locations IM EA: Required JAP AC: Required SE AK: Required Spa If market requires Above brand requirements are indicative and will depend on local guidelines, laws and regulations.

CO NT ACT US E: [email protected] W: www.development.ihg.com PART OF IHG’S GLOBAL ENTERPRISE

• Strong brand portfolio -16 diverse hotel brands, including global icons, luxury leaders, innovative concepts and design-led boutiques, all underpinned by our purpose to provide True Hospitality for Good.

• Expansive global footprint – 883,819 rooms in 5,959 hotels globally and an additional 1,820 hotels in the global pipeline.

• I H G® Rewards -one of the world’s largest hotel loyalty programs with over 100+ million enrolled members gives members unparalleled choice and flexibility.

• Best-in-class systems and technology -including industry-leading Sales and Revenue Management and optimised booking channels.

• P e ople first -fostering an award-winning, respectful culture, building genuine and profitable partnerships with owners, and enriching the communities in which we live and work.

BUILDING SUCCESS IN PARTNERSHIP

Find out more on how we create winning strategies driving high quality growth for your hotel:

E: [email protected]

W: www.development.ihg.com

Figures per 31 March 2021