PRISM PRISM

PRISM Brain Mapping The comprehensive, online, “Learn as much as neuroscience-based behaviour possible about how the brain works. Everything we think and everything mapping instrument systems, is that their labels often make people plus the extent to which the person feels it feel boxed in, typecast or judged. With traditional necessary to modify those natural preferences on we choose to do classifications, people are often put into hard occasions when dealing with day-to-day life e.g. It is hard to escape reading about neuroscience Mapping has been to adapt and simplify some of simply recast these old dogma in a more modern and fixed categories - introverted or extroverted, when they are at work. These two measurements alters our brain and in the press these days, and it’s easy to see why the discoveries of neuroscience and present them technical vocabulary that describes people in dominant or submissive, subjective or objective. also enable the system to show how the person fundamentally changes the topic fascinates so many people. The latest in such a way that they can help organisations terms of ‘either / or’. Activities anywhere in the The basic position in PRISM theory is that people consistently tends to behave most of the time. developments have important implications not and individuals to enhance performance. PRISM brain are connected to, and potentially have can be all of these things at times, to a greater or PRISM is not just another online profiling who we are - a process just for our long-term health and well-being, but is not presented as an alternative to traditional consequences for, other brain regions. PRISM lesser extent - a unique blend. Labels are not our tool; it provokes users to think about human also for our understanding of human behaviour psychometric instruments, rather as a means highlights this fact because it is important to limits. Labels can be very disabling. behaviour in an entirely different way. It is that continues until the and potential. The commercial world is now to enhance understanding of how behaviour is discourage simplistic functional dichotomising. ‘Neuroplasticity’ is the neuroscience term also an integrated tool that has numerous uses end of our lives.” turning its attention to neuroscience to see how created and how it can be managed. Neuroscience No single part of the brain does solely one thing describing the way the human brain changes and and applications that can be invaluable in any its exciting advances in helping to understand has shown us that we humans ‘experience’ life and no part of the brain acts alone. All our restructures itself. But what does neuroplasticity modern business. These range from recruitment Professor Richard Restak human behaviour can be used to improve differently and that different experiences mould thoughts, emotions and actions are the results have to do with business? To put it simply, our and performance management to coaching and Neuro-psychiatrist and Clinical business effectiveness. the brain in different ways. of many parts of the brain acting together. business success, indeed our survival as a species, sales enhancement. Professor of Neurology During the past 12 years, the role of PRISM Brain So, how does PRISM differ from traditional The problem with so many classification depends on it. Brain research has shown that Although much of the initial research that The George Washington University profiling instruments? Well, for decades people beliefs, values, perceptions and behaviours underpins PRISM originated in the United States, Medical Center have been taught that once the brain’s physical alter the way we think. If we change our way of it has now caught the attention of the business connections are completed during childhood, the thinking, we also change the physical structures community around the world and is available brain remains fixed like that for the duration of life. of our brain. Our plasticity, our neuro-flexibility, in a wide range of languages. At the core of the Even at a superficial level, such a claim is simply determines how easily we can accept, respond PRISM model is a chart which is a metaphorical not credible, but the myth is still perpetuated by to, and adapt to the changing world around us. representation of the brain, and on which users’ To discover how PRISM could benefi t some organisations. Neuroscience can also play If the brain did not have ‘plasticity’, all learning expressed behavioural preferences are plotted to your organisation, visit a significant role in laying to rest many of the activities, including coaching, would be pointless. create eight-sided shapes referred to as ‘maps’. www.prismbrainmapping.com myths that surround gender issues that have PRISM does not measure behavioural preferences These maps make is easy for users to see the or email [email protected] disadvantaged so many women in the workplace. as a single entity. It measures the intensity of a extent of their behaviour preferences as expressed Similarly, the inadequacies of traditional person’s expressed, ideal behavioural preferences, through an inventory of behavioural choices. or call 01892 535432. dichotomous views of behaviour have long been recognised. However, they still continue to exert a powerful influence on current thinking Recruitment Performance Management Coaching Sales Enhancement 360° Feedback EI Assessment and Appraisal about behaviour, often by way of metaphors that

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