TOURISM INVESTMENT SOUTH AUSTRALIA CONTENTS Welcome to

SOUTH SOUTH AUSTRALIA – A DESTINATION EXPERIENCING GROWTH 02 AUSTRALIA SOUTH AUSTRALIAN TOURISM COMMISSION 03 TOURISM FAST FACTS 04

ECONOMIC FAST FACTS 05

A DIVERSE AND ROBUST ECONOMY 06

n behalf of the State Government, The Oval boasts a design like no other, Our visitor economy is worth an all-time high TRANSFORMATION OF THE ADELAIDE RIVERBANK 10 I am delighted to welcome you to with its historic setting and newly launched $6.2 billion and our State is on track to reach our incredible State. rooftop climb. It is truly a unique venue in the the target of $8 billion by 2020. ADELAIDE ACCOMMODATION PROJECTS 12 heart of the city - with visitors and locals flocking Private investment in South The tourism industry employs almost three to sporting matches and other events or enjoying INVESTMENT SUPPORT 15 Australia’s tourism sector is at times more people than the mining sector in O the nearby bars, cafes and restaurants. record levels with new hotels being built to South Australia, with more than 4,000 new direct AVIATION DEVELOPMENT 16 accommodate the growing number of people South Australia is known for hosting award tourism jobs created in the past two years. visiting our state. winning events every year including the Santos The State Government has invested heavily CRUISE SHIP ATTRACTION 18 Tour Down Under, the Women’s Australian Open South Australia’s regions produce some of the – including an additional $70 million into the Golf and the Clipsal 500 motorsport event. country’s best food, wine and craft beverages. tourism portfolio – in order to ensure it continues INVESTMENT AND TOURISM Adelaide has won hosting rights for the world’s We have thousands of kilometres of stunning to have a major role in transforming our economy. INFRASTRUCTURE DEVELOPMENT 20 largest aviation trade conference, World Routes coastline in South Australia with no shortage of 2019 – marking the first time the event will be Regardless of how long you are here, our State things to see and do. South Australia is thriving EXPERIENCE DEVELOPMENT 22 held in Australasia. Events like this have helped is guaranteed to please and is sure to be a place with Adelaide’s redeveloped Riverbank Precinct, South Australia gain the title of the Best Events you will never forget. Tourism is South Australia’s a growing number of international airlines and EVENTS SOUTH AUSTRALIA 24 State – two years in a row – and have positioned super-growth area, and I invite you to be part of a variety of award winning events and festivals Adelaide as a first-class destination for major our prosperous and exciting future. ACTIVATING CHINA – 2020 26 – all contributing to us recently being named business events. as a Top 5 Region to visit in the world in Lonely SOUTH AUSTRALIA’S TOURISM DESTINATIONS 28 Planet’s Best in Travel guide for 2017. Tourism is a key economic driver for South Australia. In the 12 months to September 2016 SOUTH AUSTRALIA IS EASILY ACCESSIBLE 30 South Australia attracted a record 6.2 million Leon Bignell MP domestic visitors who spent $5.2 billion and Minister for Tourism LOCATION 31 The Lane Vineyard, Hahndorf 430,000 international visitors who spent Cover: Penfolds Magill Estate, Cellar Door $970 million. CONTACT US 32

TOURISM INVESTMENT SOUTH AUSTRALIA TOURISM INVESTMENT SOUTH AUSTRALIA South Australia – A destination EXPERIENCING SOUTH AUSTRALIAN TOURISM COMMISSION GROWTH TARGET MARKET The South Australian Tourism Commission has identified the Australian and International Experience Seeker as their primary target group of travellers

Australian Experience Seekers enjoy travelling both interstate and overseas. They tend to spend more on holidays – on average more than $2,000 per person per trip

Domestic (24-54 years): Looking for a range of unique experiences when choosing a holiday destination

International (24-65 years): Have visited Australia before, likely been to / Melbourne and Queensland, they are now looking for an alternative destination in Australia Adelaide Adelaide Central Market

here has never been a better time to South Australia is the festival State, with a The South Australian Tourism Commission The South Australian Tourism Commission is It concentrates on developing the State’s These priorities include Vibrant City – increase invest in South Australia – especially huge line-up of world-class events, festivals will assist investors and operators to facilitate committed to growing the State’s tourism competitive strengths – good living, festivals Adelaide’s reputation as a world-class city which in the growth sector of tourism. and conferences bringing in visitors from sustainable tourism developments and industry. Tourism is big business in South and events, premium food and wine, and offers many experiences, events and festivals for around the globe each year. experiences that are in keeping with its natural Australia, creating work for South Australians and accessible natural experiences. all types of visitors; attract a higher share of high The State’s economy is set to ride environment and build on the State’s key offering strong prospects for long-term growth. yield visitors from interstate; enhance South high with the boom of its defence Most importantly, the South Australian It secures, manages and sponsors major T strengths. The industry contributes to the State’s economic Australia’s tourism proposition through online and trade industries. Tourism Commission has a clear vision for events that revitalise the economy and activity, generating jobs and export dollars by channels; grow intrastate tourism demand; the future and how it will assist tourism to Investors are already working on an excellent build community spirit. South Australia’s tourism industry is experiencing attracting interstate and international visitors. maintain existing international markets (e.g. UK, grow in South Australia. The South Australian range of projects across the State – many of a substantial boost in air and cruise access, The South Australian Strategic Plan sets the North America and NZ), and increase investment Tourism Commission is serious about working them the best of their type in the nation. The South Australian Tourism Commission indicating strong business confidence. direction for the South Australian Tourism in China and India; Game changers – increase with investors and operators who share its vision. markets the State’s tourism product intrastate, The South Australian Tourism Commission Commission to increase tourism expenditure airline access and develop high-end products and This, together with unprecedented public interstate and internationally to ensure that All the raw ingredients for world-class encourages potential investors and operators in South Australia to a potential of $8 billion experiences and contribute to the growth of and private infrastructure spending will see South Australia is a compelling part of any tourism development are already here in to come and see what is on offer, to share its by December 2020. South Australia’s food and wine experiences. South Australia realise its full potential as Australian or international holiday. our State including fantastic food and wine, tourism vision, and to be part of South Australia’s a truly international destination. tourism.sa.gov.au accessible coastal and natural experiences bright future. and an enviable lifestyle.

2 TOURISM INVESTMENT SOUTH AUSTRALIA TOURISM INVESTMENT SOUTH AUSTRALIA 3 Source: Department for State Development statedevelopment.sa.gov.au and Study Adelaide studyadelaide.com TOURISM PROSPERITY South Australia’s resource sector continues FAST FACTS to demonstrate sustained growth in exploration INTERNATIONAL VISITATION and resource development as highlighted by TO SOUTH AUSTRALIA these figures for the 2015/2016 financial year: • 430,000 international visitors • The combined annual value of mineral and • Staying 9.9 million nights petroleum production was $5.53 billion (as compared with $1.7 billion a decade ago) INTERSTATE VISITATION • The combined minerals and energy exports TO SOUTH AUSTRALIA totaled $3.97 billion and accounted for 34% • 2.3 million interstate visitors of total State exports ($11.7 billion), up 4.2% • Staying 11 million nights on the previous year AS AT SEPTEMBER 2016 • Combined mineral and petroleum exploration TRAVEL WITHIN expenditure for the same period totalled TOURISM IN SOUTH AUSTRALIA SOUTH AUSTRALIA $185.1 million GENERATED $6.2 BILLION IN • 4.0 million intrastate visitors EXPENDITURE • Exploration expenditure over the past • Staying 11.9 million nights Southern Ocean Lodge, Kangaroo Island Major Mining Projects 10 years has totalled $4.4 billion, resulting SOUTH AUSTRALIA WELCOMED in new mineral and petroleum discoveries. ACCOMMODATION OCCUPANCY 6.68 MILLION VISITORS Hotels in Adelaide achieved an occupancy level Source: Tourism Research WHY INVEST The state is internationally recognised for its Australia, National Visitor THESE VISITORS STAYED of 71% in the year to June 2016. Statistics, International South Australia has a record number of major mineral potential and is leading the development 32.76 MILLION VISITOR NIGHTS Visitor Statistics, Tourism ECONOMIC projects underway worth billions. of unconventional gas resources in Australia. TOURISM EMPLOYMENT Satellite Accounts 2014-15. ABS Survey of Tourism In 2014-15 tourism directly employed over Accommodation, Hotels, South Australia is home to some of the world’s APPEALING DESTINATION 580,700 people Australia wide, and 35,700 motels, guest houses and FAST FACTS leading companies in defence, food and wine, South Australia is experiencing strong growth serviced apartment with 15 people in South Australia. or more rooms. resources, information and communications in visitation from China and South East Asia. technology and automotive. ECONOMIC CONTRIBUTION Tourism Forecast Committee forecasts for South In 2010 Adelaide remained Australia’s most OF TOURISM Australia predict growth across all purposes of affordable city and one of the most affordable visitors and at city and regional levels. Tourism’s contribution to South Australia’s cities in the Asia Pacific region. Gross Value Added (GVA) for the year 2014-15 Labour force participation is at 61.8% in was estimated to be $2.4 billion. This represented In 2014 and 2015, the Economic Intelligence September 2016. Total employment is at 2.7% of SA’s total GVA. Unit ranked Adelaide as the world’s fifth most 812,400 in September 2016. liveable city. Tourism’s contribution to Australia’s GVA for the International student numbers are growing year 2014-15 was estimated to be $43 billion. This Mosley Square, Glenelg each year, the state now hosts approximately represented 2.9% of the total Australia’s total GVA. 32,000 overseas students annually.

4 TOURISM INVESTMENT SOUTH AUSTRALIA Links Lady Bay Golf Course TOURISM INVESTMENT SOUTH AUSTRALIA 5 International exports, Outer Harbor SOUTH AUSTRALIA MAJOR MINES AND RESOURCE PROJECTS

Marla Mintabie Oodnadatta 0 200 Geodynamics Nappamerri Trough Innaminka PROPORTION OF TOTAL km Arckaringa Copper Basin JV Moomba COOPER-EROMANGA GSP BY INDUSTRY (2014-15) BASIN Senex Energy By share of economic output

Coober Pedy Beach Energy Cairn Hill Southern Copper Health Care and Snaefell 4.8% Peculiar Knob Marree Beverley social assistance Prominent Hill North 10.4% Challenger (MALU, ANKATA) 5.8% Hawks Nest FOUR MILE Manufacturing Leigh Paralana Olympic Creek Financial and Dam Shallows Flinders Beverley insurance services Tarcoola 5.8% Atacama Tarcoola 8.7% A DIVERSE Jacinth/Ambrosia Beltana Construction Sonoran Khamsin Typhoon Tunkillia Carrapateena PORTIA Public administration Tripitaka North Portia 5.9% and safety Kalkaroo Junction Dam AND ROBUST Ceduna Honeymoon Education and 8.6% Crocker Well training Thevenard White Dam Mutooroo 7.2% Poochera Menninnie Dam Port Augusta NortH Paris Maldorky 7.2% Transport, postal (Kaolin) Wilcherry Hill The ‘Defence State’ Collins Class Submarine Barns Olary Creek Mutooroo Magnetite and warehousing ECONOMY Middleback Ranges Pt Bonython Pt Pirie Central Eyre IRON Whyalla Port Pirie Razorback Agriculture, forestry CHIEFTAIN Samphire SOUTH AUSTRALIA’S Campoona and fishing DEFENCE In recent years South Australia has secured Bungalow Oakdale Lucky Bay* Mining South Australia is Australia’s ‘Defence State’, billions of dollars’ worth of new defence and Wilgerup Wallaroo ECONOMIC STRENGTHS Mining Moonta Fusion Ardrossan Renmark security projects that will provide opportunities KOOKABURRA GULLY Pt Spencer* home to a critical mass of world-class industry Hillside Industry gross value added as a proportion delivering many of Defence’s largest and most for years to come, such as the $8 billion Air Gum Flat Pt Lincoln Pt Adelaide MINDARIE of total industries: industry gross value added, Kleins Point Bird in Hand Warfare Destroyer project and the Future Uley Adelaide MAJOR EXPORTS IN THE YEAR complex projects. Pt Giles Kanmantoo chain volume measures. Submarine program worth over $50 billion. Angas CURRENT KEY INDICATORS Kingscote TO SEPTEMBER 2016: The nation’s premier naval industry hub is located MAJOR EXPORT DESTINATIONS Major operating mine * • South Australia’s overseas goods exports in Northern Adelaide at Techport Australia. MINERALS AND ENERGY and producing basins MERCHANDISE EXPORTS A$11 BILLION totalled $11.0 billion. (12 MONTHS TO SEPT 2016) South Australia is resources rich, extensive ** The State has a highly-skilled workforce and Mines under care and maintenance PRIVATE NEW CAPITAL A$5.2 BILLION reserves of natural gas, copper, uranium, gold, • The total value of South Australian exports state-of-the-art infrastructure that deliver Developing mineral, petroleum EXPENDITURE and geothermal projects continues to be supported by growth in the heavy mineral sands-zircon, graphite and iron ore. Otway Basin specialist services and products for the Australian * China Katnook 19% Locality AUSTRALIA EMPLOYMENT 812,400 value of exports of copper; wine; petroleum and Defence Force and others around the world. South Australia is internationally recognised as Mount Gambier petroleum products; lead; wool and sheepskin; 28% ASEAN Darwin **** one of the world’s preferred minerals and energy Port (* denotes proposed port) GROSS STATE PRODUCT A$98.5 BILLION It has internationally regarded expertise in fish and crustaceans; vegetables and fruit; United States OTWAY BASIN investment destinations. Gas Facility machinery; and metal manufactures. systems integration, electronic warfare, *As at Sept 2016 **As at June 2016 ****2014-15 Middle East Source: Australian Bureau of Statistics surveillance, aerospace, naval ship building and SOUTH • Export growth was recorded in the markets 18% South Australia’s PACE initiative is the benchmark Oil Well AUSTRALIA European Union 5% hull fabrication, education and training plus for Government exploration/mining initiatives Sydney of Malaysia, Japan, Canada, Middle East and Gas Well ADELAIDE India Melbourne New Zealand. research and development. around the world. 10% Geothermal well Hobart Rest of the world 0 1000 Source: Department of State Development 6% 14% statedevelopment.sa.gov.au km

6 TOURISM INVESTMENT SOUTH AUSTRALIA TOURISM INVESTMENT SOUTH AUSTRALIA 7 Source: Department of State Development ICT and Electronics statedevelopment.sa.gov.au TechInSA techinsa.com.au WINE AND FOOD EDUCATION • The State produced 61% of the nation’s wine • Adelaide has a reputation as Australia’s ‘learning exports in 2014-15* city’, home to three well established local • In 2014-15 South Australia’s wine exports universities (Flinders University, the University reached $1.22 billion AUD* of Adelaide and University of South Australia) • South Australia’s production of red and white and two prestigious international universities wines is a major contributor to Australia’s (Carnegie Mellon and University College London). position as the world’s seventh-largest producer • South Australia hosts approximately 32,000 of wine. overseas students annually, the majority from • Food is one of South Australia’s largest export Asia and India** earners, with its high-quality seafood, meat, • South Australia’s international education A DIVERSE dairy, grains, fruit and vegetables appreciated industry now generates more than $1.166 billion around the world. and is one of the State’s largest export sectors. Australia’s largest rooftop solar AND ROBUST • South Australia is home to the Waite Precinct, installation, Adelaide Showgrounds Bioscience the largest agricultural research complex in CLEAN TECHNOLOGY the Southern Hemisphere. • South Australia’s advanced clean technology ECONOMY sector is creating environmentally-friendly ICT AND ELECTRONICS TECHNOLOGY MANUFACTURING products and services. • South Australia’s ICT and electronics industries • South Australia’s technology industry • The sector’s success is due to the automotive, • The State leads Australia in renewable energy are worth billions of dollars and are experiencing encompasses several sectors. The life science agricultural processing and wine industries. sources such as wind, solar, geothermal and sustained growth. companies’ sector employs about 1,300 people, The State • The State is increasingly responding to global wave power. • Closely linked to South Australia’s in addition, there are a significant number of people also employed in related technology demand in new areas such as mining equipment, • The State has recognised expertise in water manufacturing, research and education, minerals industry sectors. Collectively the industry health and medical equipment and ICT. treatment and waste management. and energy, defence and medical expertise, the State’s ICT businesses provide global companies generates several hundred millions of dollars PRODUCED 61% • The State is well positioned to capitalise on new • It is a world-class, export-oriented hub of water with innovative products and services in a wide in revenue exports each year. and emerging manufacturing opportunities in technology and services and is at the forefront of range of specialist areas. • Research and development in the State’s of the a wide range of sectors. responding to climate change and water scarcity. NATION’S • Areas include industrial systems, business commercial and public organisations has led intelligence and finance, health, education, to internationally recognised advances in therapeutics, gene-based diagnostics, molecular Source: Department for State telecommunications, transport and creative WINE EXPORTS Penfolds Magill Estate Development industries. plant breeding, stem-cell research and livestock statedevelopment.sa.gov.au productivity. in 2014-15. *Department of Primary Industries Regions South Australia • Adelaide’s Technology Precinct at Thebarton pir.sa.gov.au is home to one of Australia’s largest clusters **Education Adelaide studyadelaide.com of commercial technology companies.

8 TOURISM INVESTMENT SOUTH AUSTRALIA TOURISM INVESTMENT SOUTH AUSTRALIA 9 THE MULTI-BILLION DOLLAR PRECINCT INCLUDES: Adelaide Convention Centre, artist impression WORLD-CLASS CONVENTION FACILITIES

DIVERSE SPORTING FACILITIES

MULTI-USE ENTERTAINMENT SPACES

FIVE STAR HOTELS

CASINO EXPANSION

STATE-OF-THE-ART HOSPITAL

GLOBALLY-RECOGNISED HEALTH AND RESEARCH PRECINCT Adelaide Oval Adelaide Railway Station Entry Adelaide Festival Centre Amphitheatre

BILLIONS OF DOLLARS’ WORTH $535 million redeveloped Adelaide Oval he redevelopment of the Adelaide The redevelopment of the Adelaide Riverbank Street boulevard linking the precinct with the OF PROJECTS ARE UNDERWAY to 50,000 seat stadium Riverbank is well underway. The State incorporates a range of sporting and South Australian Health and Bio-Medical Precinct. Government’s vision for the Adelaide entertainment venues, events, cultural attractions, TRANSFORMATION $350 million expansion of Adelaide The open plan design will integrate the OR RECENTLY COMPLETED Riverbank is one of the city’s largest activities and vibrant public spaces that will Convention Centre improvements made to the Adelaide Convention IN ADELAIDE’S RIVERBANK and most significant urban renewal create a must see destination for visitors to Centre and Festival Plaza with North Terrace. OF THE ADELAIDE INCLUDING: $40 million pedestrian footbridge linking Tinitiatives and presents a unique opportunity to Adelaide and a natural convergence point the Adelaide Railway Station to the southern realise the area’s potential as a vibrant destination for residents. A pedestrian footbridge linking the South bank entrance of the Adelaide Oval of international significance. to the North bank of the river for improved access RIVERBANK The focal point will be the establishment of to and from Adelaide Oval has been integral to the $2.6 billion new transport infrastructure to With the support of the State Government, Festival Plaza, a space that will provide visitors success of the precinct. service the precinct and surrounding Adelaide the Riverbank will attract public and private with a mix of restaurants, bars, exclusive shopping investment that will enhance and transform the and public space that will add to the appeal of This development will draw visitors to the $2.7 billion new Royal Adelaide Hospital Adelaide Riverbank in the coming years. The the precinct. precinct both day and night and encourage $900 million Festival Plaza redevelopment revitalised precinct will draw people back into the riverfront dining. Programmed events will be Major components of the redevelopment will including Adelaide Casino expansion, Adelaide heart of the city and by 2020 it is anticipated the staged throughout the year to ensure this space include the expansion of the Adelaide Convention Festival Centre redevelopment and Walker precinct will attract 15.6 million visitors annually. is a vibrant precinct for visitors and locals. Centre, doubling its capacity, to create a world- Corporation’s office building, retail area and Deloitte, Hotel Market Outlook, Q2 2011. class 3,500 seat meeting venue and a Morphett car park upgrade

10 TOURISM INVESTMENT SOUTH AUSTRALIA TOURISM INVESTMENT SOUTH AUSTRALIA 11 ADELAIDE The CREATION of a cluster MAJOR of organisations to deliver PROJECTS WORLD-LEADING models of TRAINING, RESEARCH $200 MILLION NEW SOUTH and service delivery AUSTRALIAN HEALTH AND MEDICAL CLINICAL RESEARCH INSTITUTE

$230 MILLION HEALTH INNOVATION BUILDING (HIB) UNIVERSITY OF SOUTH AUSTRALIA

$246 MILLION ADELAIDE HEALTH AND MEDICAL SCIENCES BUILDING UNIVERSITY OF SOUTH AUSTRALIA

$2.7 BILLION NEW ROYAL ADELAIDE HOSPITAL he new Royal Adelaide Hospital forms Construction is underway of the new $230 million a critical part of the South Australian Health Innovation Building (HIB) University of Health and Biomedical Precinct which South Australia. The HIB will become home to will be the largest health precinct in the the Centre for Cancer Biology, the Science | southern hemisphere. The Precinct is the Creativity | Education Studio (SciCEd) and the Tstate’s highest priority project for health, research Innovation and Collaboration Centre (ICC). and education infrastructure. The CCB carries out a world class program of research, making breakthrough discoveries Together, the new RAH and South Australian into the new way to prevent and treat the disease. Health and Medical Research Institute (SAHMRI) facilities provide the foundation for the creation of The University of Adelaide Health and Medical a cluster of organisations to deliver world-leading Sciences Building opening in early 2017 with 1,600 models of training, research and clinical service medical, nursing and dental students it will be an delivery. SAHMRI opened in late 2013 and epicentre of clinical teaching in Adelaide plus be significantly increased Australia’s capacity home to integrated laboratories, where they will for leading scientific research. undertake ground breaking research to address problems such as cancer, symptoms of chronic diseases and children’s health.

sahealth.sa.gov.au

12 TOURISM INVESTMENT SOUTH AUSTRALIA SAHMRI, photo courtesy of Peter Clark TOURISM INVESTMENT SOUTH AUSTRALIA 13 INVESTMENT For the latest list of tourism investment projects, please contact the South Australian Tourism Commission’s SUPPORT Investment and Infrastructure Unit.

ADELAIDE ACCOMMODATION PROJECTS n recent years Adelaide has seen Crown Plaza Adelaide, Hindmarsh Square new hotel supply come to fruition with properties such as The Mayfair Hotel, he South Australian Tourism The Destination Development Team offers free Ibis Adelaide, Quest King William South, Commission has a dedicated support and advice including, but not limited to: Quest on Franklin, Quest Port Adelaide Destination Development Team • Tourism market data and research Iand The Watson Art Series Hotel. that assists developers, operators and • Project feasibility data investors during the decision process In line with other major city infrastructure to invest in South Australia’s tourism assets. • Industry contacts within Local, State projects Adelaide’s hotel pipeline continues T The group aims to see new and refreshed tourism and Federal Government to grow between 2017-2020 with new Sofitel Adelaide, artist impression Adelaide Casino, artist impression infrastructure and experiences come to fruition in • Targeted identification of potential investors accommodation projects announced. Luxury South Australia. The group of specialists work and operators for new tourism assets global brands will launch into the marketplace with local, national and international operators • State and Federal funding information including a Sofitel Hotel in 2018 and a Sheraton during the consideration, planning and Hotel and Langham Place in 2019 plus the • Support to start-up businesses and product implementation process of new investments. Adelaide Casino luxury hotel by 2020, all of e.g. public relations, marketing, distribution which will set new benchmarks with high The Destination Development Team is • ‘Best of Breed’ Investor Familiarisation Program. end propositions. dedicated to airline and cruise ship attraction, DESTINATION DEVELOPMENT new and improved products, experiences and A balance of accommodation offerings including infrastructure and facilitating sustainable PRIORITIES premium economy and four star properties will investment in South Australia’s tourism assets. • Route development opportunities with key join Adelaide’s room mix in the coming years with international and domestic airlines. contemporary brands such as the Holiday Inn • To attract more cruise ships to South Australian Express in 2017, Atura Adelaide Airport Hotel in ports and anchorages. 2018 and Aloft Hotel in 2018. • Accommodation upgrades and new rooms These projects are set to increase Adelaide’s in regional South Australia. appeal and international reputation and supports • Develop new experiences that build on our Atura, Adelaide Airport Hotel, Holiday Inn Express, Langham Place, South Australia’s visitor economy in achieving its artist impression artist impression artist impression State’s strengths of food, wine and nature. $8 billion potential by 2020.

14 TOURISM INVESTMENT SOUTH AUSTRALIA Ibis Hotel, Grenfell Street TOURISM INVESTMENT SOUTH AUSTRALIA 15 AVI ATION DEVELOPMENT

ADELAIDE IS Guangzhou Doha DUBAI ONE STOP FROM Hong Kong 45 CITIES IN EUROPE

76 CITIES IN CHINA Kuala Lumpur 19 CITIES IN NORTH AMERICA Singapore Adelaide Airport Denpasar GROWING AIRLINE SERVICES Emirates, Malaysia Airlines, Singapore Airlines, Adelaide has won the rights to host World Routes Qatar Airways, Virgin Australia and Fiji Airways 2019 - the world’s largest aviation trade business TO ADELAIDE NADI commencing in June 2017. event. With more than 3,000 international Air access to a destination is a vital ingredient delegates from major airlines, airports, tourism in achieving growth in visitation. Ensuring that AVIATION STRATEGY and aviation businesses in attendance, it will visitors can easily book and reach their desired The South Australian Tourism Commission provide the perfect opportunity to showcase Adelaide destination in a competitive environment is a continues to push for increased services from Adelaide to top-ranking global decision makers. Auckland priority of the South Australian Tourism domestic and international airlines. Routes that Commission. deliver visitors from priority tourism markets are REGIONAL ACCESS The Destination Development Team works the key targets. The South Australian Tourism Dispersal of visitors to regional South with Adelaide Airport Limited and other Commission ensures that the government’s Australia by air, road and rail is a way to stakeholders to attract new airlines to South approach is coordinated and focused. share the economic benefits of tourism. The South Australian Tourism Commission Australia and to encourage existing airlines The South Australian Tourism Commission’s 62% GROWTH is actively engaged with local government to expand their services. ‘Activating China’ strategy has set the direction in to ensure that regional airports and regional International airlines that currently fly recent years. Recent success was achieved when in international seats airlines disperse visitors to the state’s China Southern launched direct non-stop flights direct non-stop to Adelaide include Air New exciting tourism destinations. Zealand, Cathay Pacific, China Southern, between Adelaide and Guangzhou. This supports the rapidly growing Chinese market. to ADELAIDE April 2012 to December 2016

16 TOURISM INVESTMENT SOUTH AUSTRALIA TOURISM INVESTMENT SOUTH AUSTRALIA 17 CRUISE SHIP ATTRACTION

Penneshaw, Kangaroo Island Port Lincoln, Eyre Peninsula

he South Australian Tourism include a deep water channel, large swing basin at Penneshaw where cruise ships tender Commission developed the Southern and terminal building with flexibility and easy passengers ashore. A double tender landing Ocean Cruising strategy with a focus on access in and out of the secured area. Ships platform is available at Penneshaw Jetty with a increasing cruise ship and expedition can offer embarkation and debarkation for passenger terminal offering all services to visitors. vessel arrivals into South Australia. passengers, allowing vessels to break longer Recent investment into new facilities and tourism TSince implementation the strategy has achieved voyages. Ships have the opportunity to ‘home product for shore excursions has seen significant noticeable success in the attraction of cruise lines port’ out of Adelaide and offer itineraries to growth in cruise ship visits scheduled for the into Adelaide and regional South Australian ports. and from our capital city. coming years. The growth in cruise ship visitation to South PORT LINCOLN WHARF, ROBE, LIMESTONE COAST Australia is attributed to investment in EYRE PENINSULA Robe offers an anchorage for cruise ships to infrastructure, building strong regional The Port Lincoln Wharf offers a berth for cruise tender passengers ashore at Robe Marina. In partnerships and working with cruise lines ships with easy navigation and full services for 2010 the first expedition ship anchored in Robe. to deliver cruise itineraries that are new ships of all sizes. This port is the deepest sea and dynamic. POTENTIAL PORTS AND port in Australia and allows access for vehicles ANCHORAGES PORT ADELAIDE PASSENGER to drop off and pick up passengers in a fully secure environment. Other South Australian port options are currently TERMINAL, ADELAIDE being investigated for use by large cruise ships The Port Adelaide Passenger Terminal at Outer PENNESHAW, including Ceduna and Wallaroo on the Eyre Harbor is the state’s capital cruise ship port. The KANGAROO ISLAND Peninsula, and anchorages at Victor Harbor on facility is one of the very few nationally that can Kangaroo Island is an iconic international the Fleurieu Peninsula and the islands around cater for the largest of cruise ships. Features Ovation of the Seas at Port Adelaide Passenger Terminal tourism destination and offers an anchorage Eyre Peninsula.

18 TOURISM INVESTMENT SOUTH AUSTRALIA TOURISM INVESTMENT SOUTH AUSTRALIA 19 INVESTMENT AND TOURISM Focusing on creating INFRASTRUCTURE NEW and REFRESHED DEVELOPMENT TOURISM infrastructure developments

Mayfair Hotel, King William Street 2KW, King William Street

he Destination Development Team The South Australian Tourism Commission It also helps private enterprise to deliver a GOVERNMENT INFRASTRUCTURE The Adelaide Riverbank redevelopment works with a wide range of tourism welcomes new infrastructure investment with number of individual projects involving numerous The South Australian Tourism Commission works is an example of multiple public and private operators, developers and investors an emphasis on quality, design and sustainability. stakeholders with the aim of accelerating projects in partnership with Regional Development stakeholders working together collaboratively. to ensure infrastructure projects This applies to a variety of projects and into the market place and ensuring that the Australia and Local, State and Federal This integrated development demonstrates a come to fruition. encompasses public infrastructure, significant best possible outcomes are achieved for Government to encourage the development of whole-of-government commitment to further T tourism experiences and quality accommodation particular projects. new tourism infrastructure within South Australia. increasing Adelaide’s destination appeal. The focus is to: of scale. • Create new and refreshed tourism infrastructure Some examples of public tourism investments Examples of private tourism investment in developments in South Australia. include the Adelaide Riverbank; airport South Australia include: new hotel and resort developments; visitor information centres; cruise • Encourage further investment in South accommodation; conference facilities; tourism port infrastructure and other crucial public Australia’s tourism infrastructure and infrastructure in wine regions; and integrated, infrastructure to deliver quality tourism assets accommodation assets. sustainable leisure tourism precincts that include in South Australia. • Increase South Australia’s destination appeal. a variety of natural and cultural experiences. Ikara Safari Tents, Wilpena Pound, Flinders Ranges

20 TOURISM INVESTMENT SOUTH AUSTRALIA TOURISM INVESTMENT SOUTH AUSTRALIA 21 Developing NEW EXPERIENCE EXPERIENCES that build on DEVELOPMENT South Australia’s STRENGTHS

The Big Duck Boat Tours, Fleurieu Peninsula

The Destination Development Team is focused The Destination Development Team works with ‘BEST OF BREED’ INVESTOR on increasing the range and quality of tourism industry partners to develop new and refreshed FAMILIARISATION PROGRAM experiences suitable for our priority target visitor experiences that leverage the states The South Australian Tourism Commission hosts markets. This is achieved through identifying competitive advantages of food, wine and nature. business decision makers on familiarisation visits product gaps and working with operators that Businesses receive case management support and in South Australia to promote investment in have a clear vision and the business capabilities in-kind assistance to accelerate the commercial experience development. The South Australian to deliver new experiences and through the ‘Best viability of strategically important new tours, Tourism Commission provides a fully hosted of Breed’ Investor Familiarisation Program, which attractions and experiential accommodation itinerary, introductions to key contacts, identifies the best operators in Australia to across the State. background research and our vision for the showcase South Australian opportunities. identified experience development opportunity.

22 TOURISM INVESTMENT SOUTH AUSTRALIA Adelaide Oval Roof Climb TOURISM INVESTMENT SOUTH AUSTRALIA 23 The iconic Adelaide Oval proudly welcomes an array of events, among them sought-after concerts and sporting clashes. The stadium recently hosted the Barossa Vintage Festival 2015 ICC Cricket World Cup, Liverpool vs Adelaide United 2015, Groupe F’s launch of the 2016 Adelaide Festival of Arts, and EVENTS SPONSORED BY the 2018 World Cup Qualifier between EVENTS SOUTH AUSTRALIA Australia and Tajikistan. IN 2017 World Tennis Challenge 10-12 January 2017 Australian Open Water 27-29 January Swimming Championships Man v Machine: 3 February Mundine v Green II ISPS Handa Women’s 16-19 WOMADelaide 2015, Botanic Park Adelaide International 3 Day Event, Rymill Park Australian Open February Adelaide Festival - Saul 3–9 March vents South Australia is the events The South Australian events calendar spans WOMADelaide 10-13 March division of the South Australian Tourism the year and features international, national and Fringe in Mt Gambier 24–25 March Commission. Its charter is to promote local drawcards. It focuses on the state’s varied Unearth Fringe in Whyalla 14–15 April South Australia as a tourism destination strengths of cycling, food and wine, motorsport, and attract visitors to the state through arts and culture and mass participation. Barossa Vintage Festival 19-23 April Esecuring, managing, developing and sponsoring Socceroos v Saudi Arabia 8 June major events and festivals, along with taking a EVENTS MANAGED BY EVENTS (2018 FIFA World Cup Qualifier) leadership role in the events industry. SOUTH AUSTRALIA IN 2017 NRL: Sydney Roosters 24 June Events South Australia works with private and Santos Tour Down Under 14-22 January v Melbourne Storm public sector organisations sharing its vision (UCI World Tour Event) 2017 Hancock Prospecting 26-28 October and wanting to build strong events that provide Clipsal 500 Adelaide 2-5 March Australian Short Course economic, tourism and promotional benefits Tasting Australia 30 April – 7 May Swimming Championships to the state. Adelaide Fashion Festival October Adelaide Motorsport Festival November South Australia has a celebrated history of Bridgestone World Solar 8-15 October Feast Festival November EVENTS SOUTH delivering world-class events and in 2016 secured Challenge Australian International 16-19 the coveted title of Best Event State at the Credit Union Christmas 18 November 3 Day Event November Australian Event Awards for the second year AUSTRALIA Pageant 2017 Pacific School Games 3-9 December running. This is a major accolade for South Australia and a testament to its outstanding reputation for hosting quality events.

24 TOURISM INVESTMENT SOUTH AUSTRALIA River Torrens pedestrian footbridge TOURISM INVESTMENT SOUTH AUSTRALIA 25 CHINA 2020 POTENTIAL FOR SOUTH AUSTRALIA 57,000 VISITORS

$450M EXPENDITURE

Cleland Wildlife Park Hahndorf Inn, Adelaide Hills

triple Chinese visitation to South Australia by SOUTH AUSTRALIAN 2020, and South Australia is well underway to POSITIONING achieving its full potential with direct non-stop ACTIVATING From consumer research in China, it has been air access between Adelaide and mainland identified that South Australia should be China launched by China Southern Airlines promoted under three core themes, which are: 38,000 INBOUND CHINA - 2020 in December 2016. Wine: Due to the growing interest in wine An online version of this report and other hinese visitation to Australia has across China, South Australia, as the wine Understanding China business tools can be been growing strongly over the last capital of Australia and the home of Chinese visitors found at tourism.sa.gov.au ten years and by mid-2016 equates several widely recognized brands, is a to 1.060 million inbound visitors and STRATEGIC FOCUS AREAS highly appealing destination. $6.53 billion in expenditure making Naturalness: South Australia can provide it the largest and fastest growing of all inbound • Communicate to the most profitable and C some of the best nature and wildlife markets. In the 12 months to September 2016, consumer for South Australia $240 MILLION experiences in Australia, especially on 38,000 Chinese visitors included South Australia • Make it easy to research and book Kangaroo Island, while also providing in their itinerary, spending $240 million, making it South Australia unpolluted urban environments. in expenditure our most valuable international market. • Make it easy to get to South Australia Food: An essential part of travel for The South Australian Tourism Commission’s • Deliver quality South Australian experiences Chinese visitors, South Australia’s fresh ‘Activating China – 2020’ strategy, launched in • Deliver quality South Australian infrastructure local produce, especially seafood, is of 2013, illustrates the current Chinese visitation • Leverage partnership opportunities high appeal. patterns. It outlines the six key focus areas to

26 TOURISM INVESTMENT SOUTH AUSTRALIA Taste your birth year port, Seppeltsfield Estate, Barossa TOURISM INVESTMENT SOUTH AUSTRALIA 27 SOUTH AUSTRALIA’S UNTOUCHED coastline, TOURISM UN-SPOILT DESTINATIONS national parks and SECLUDED beaches

FLINDERS RANGES AND MURRAYLANDS OUTBACK Just one hour’s drive from Adelaide, the A few days in this beautifully rugged, 540 million Murraylands offers an unspoilt natural year old landscape will stay with you forever. environment perfect for bushwalking in a The area is ideal for a 4WD tour to see the many national park, diverse scenery to enjoy while natural attractions including vast salt lakes, relaxing on a houseboat on the Murray River rock formations, waterholes and rare wildlife and historic towns like Mannum. There are plenty and plants. Wilpena Pound, and of recreational activities and water sports on Port Willunga, Fleurieu Peninsula Arkaroola Wilderness Sanctuary are popular offer, and major attractions like Monarto destinations not to be missed. Zoological Park are a must. ADELAIDE BAROSSA EYRE PENINSULA KANGAROO ISLAND RIVERLAND Surrounded by parklands, Adelaide boasts an Widely known as one of Australia’s most Known as the ‘Seafood Frontier’ of Australia, One of the world’s great pristine wilderness Less than two hour’s drive from Adelaide the array of quality alfresco restaurants and shops important wine regions, the Barossa is also this region is vast, surrounded by more than destinations, the island is a place of beauty year-round sunshine in the region is perfect and a thriving local arts scene. Visitors can see rich in heritage and local culture. The region 2000 kilometres of untouched coastline, and a place of escape. Be greeted by sea lions for outdoor activities. Visitors can take a the Art Gallery, South Australian Museum, boasts over 80 cellar doors and 150 wineries, un-spoilt national parks and secluded beaches. basking on un-spoilt white beaches and koalas houseboat cruise along the Murray River, sample Adelaide Botanic Garden or National Wine Centre, from household names such as Jacobs Creek The region is home to some of Australia’s most dozing in eucalyptus trees. The spectacular the local produce, play a round of golf, stroll or discover the bustling Adelaide Central Market. to boutique wineries. The close proximity of the breathtaking marine experiences – swimming with coastline provides magnificent views and through a wetland or discover a historic town. Popular activities include shopping in Rundle Mall, Barossa makes it an ideal day-trip destination. sea lions, tuna or Great White Shark cage diving. The Breakaways, Coober Pedy historic lighthouses. Accommodation includes Native birdlife abounds and there are several taking a stroll along the Torrens River, or taking self-contained houses, B&Bs, motels, resorts excellent conservation parks. CLARE VALLEY FLEURIEU PENINSULA the tram to the seaside precinct of Glenelg. and luxury retreats. Take the ferry from Cape This regions wineries, restaurants and beautiful Just a 40-minute drive from Adelaide you will find YORKE PENINSULA Jervis, fly to Kingscote from Adelaide. ADELAIDE HILLS scenery provide the perfect setting for a short an outstanding combination of seaside resorts, Beginning just 90 minutes from Adelaide, Yorke A 20-minute drive from the city, the region break. A good way to discover the area is by rolling hills, vineyards plus great surfing and LIMESTONE COAST Peninsula has over 700km of coastline and is a is home to several major attractions including walking or cycling the Riesling Trail that passes swimming beaches. The lush green interior hosts Discover fabulous food and wine, white sandy diverse region to explore and discover sparkling Cleland Wildlife Park, National Motor Museum, cellar doors and historic towns like Auburn. The more than 20 conservation parks. World-class beaches, quaint fishing ports and natural clear waters, white sandy beaches, great fishing Mount Lofty Summit and the historic German heritage-listed town of Mintaro is worth a visit, wineries and gourmet producers of cheese, attractions like the world-heritage listed and fascinating history. Innes National Park, one town of Hahndorf. Famous for its cool-climate as is nearby Martindale Hall – a Georgian style almonds, olives and olive oil celebrate regional Naracoorte Caves and Mount Gambier’s Blue of the state’s most famous wildlife havens, has wines, rolling vineyards, natural bush land and mansion built in 1879. fare each week at the Willunga Farmers Market. Lake. The Coonawarra wine region is well known 9,200ha of flora and fauna and spectacular fresh produce that can be found in many quality for its rich terra rossa soil, cellar doors and rugged cliffs. restaurants and pubs. B&B accommodation Pikes Winery, Clare Valley restaurants, while seaside towns like Robe and southaustralia.com is plentiful. Kingston are the place for sun, surf and relaxation.

28 TOURISM INVESTMENT SOUTH AUSTRALIA TOURISM INVESTMENT SOUTH AUSTRALIA 29 SOUTH AUSTRALIA IS LOCATION EASILY ACCESSIBLE

Adelaide Airport

ADELAIDE AIRPORT Adelaide’s central position on the continent greener, more frequent and efficient services *Source: adelaidemetro.com.au Located just 15 minutes from Adelaide’s central ensures fast, frequent and affordable domestic for train, tram and bus commuters. The upgrades business district and minutes from the city’s connections to all major Australian cities. will allow Adelaide to continue to be one of The Obelisk, Cape Dombey, Robe famous beachside suburbs, Adelaide Airport is Australia’s most liveable and sustainable cities.* METROPOLITAN TRANSPORT arguably the most conveniently located of all DARWIN Adelaide’s tramline is free to travel within the RAIL JOURNEYS Australia’s capital city airports. National and ADELAIDE’S CLIMATE city and runs a direct link from the Adelaide Interstate trains , The Ghan, The international visitors are assured a quick, easy Season Months Conditions Temperature Entertainment Centre to the North Terrace and The Southern Spirit, operated and inexpensive journey into the city centre. precinct. It also links the famous Glenelg Beach by Rail, arrive and depart from Summer December to February Mainly hot and dry 25 to 35°C Indeed, Adelaide Airport has become the most to the city. In recent years Adelaide’s public the Adelaide Parklands Terminal located only Autumn March to May Mainly dry 20 to 25°C efficient passenger terminal in Australia. transport network has undergone a significant three kilometres from the city centre. Winter June to August Cool and wet 10 to 15°C transformation with a $2.3 billion investment BRISBANE INTERNATIONAL AIR ACCESS A great train journey of South Australia is the Spring September to November Little rain 20 to 25°C by the State Government. Rail revitalisation Adelaide enjoys high-frequency, international Adelaide to to Darwin route offered direct flights with the major airlines including Air has formed the center piece of this investment POPULATION by The Ghan. It provides an unsurpassed view of Perth New Zealand, Cathay Pacific, China Southern, representing the largest and most complex Approximately 24.2 million people live in Australia. Sydney South Australia’s northern regions including the Adelaide Emirates, Malaysia Airlines, Singapore Airlines, upgrades. This major improvement has Flinders Ranges and Outback and is recognised as Of these, approximately: Qatar Airways, Virgin Australia and Fiji Airways transformed the network into a vibrant, Melbourne one of the world’s great train journeys. Over three 1.7 million live in South Australia and approximately commencing June 2017. state-of-the-art system providing faster, days passengers will travel 2,979 kilometres. 1.25 million live in the Adelaide metropolitan area. Hobart

30 TOURISM INVESTMENT SOUTH AUSTRALIA TOURISM INVESTMENT SOUTH AUSTRALIA 31 CONTACT US

The Destination Development Team actively seeks Nick Jones out and works with recognised regional tourism Director Destination Development Team bodies, tourism operators and investors who E: [email protected] share our vision and want to facilitate P: (08) 8463 4500 appropriate and sustainable tourism product that builds on our State’s key strengths. INVESTMENT, INFRASTRUCTURE & EXPERIENCE DEVELOPMENT THE TEAM FOCUSES ON FOUR Leah Clarke MAIN AREAS: Manager Experiences, Infrastructure & Investment Aviation Development – working with partners E: [email protected] such as Adelaide Airport Ltd and government P: (08) 8463 4789 agencies to deliver effective business cases to airlines. AVIATION DEVELOPMENT Wiers Cove, Kangaroo Island Mark Gill Cruise Development – investing in infrastructure, Manager Aviation Development building strong partnerships and engaging with E: [email protected] cruise lines, key government and private bodies P: (08) 8463 4573 to deliver cruise itineraries that are new and dynamic. REGIONAL PARTNERSHIPS Peter Cahalan Investment and Infrastructure Development – Regional Partnerships Manager IMPORTANT NOTES FOR THE READER focusing on priority infrastructure projects that Publication date: February 2017. All statistics reported in this E: [email protected] document are calculated using the latest available data. All images are financially and environmentally sustainable. P: (08) 8463 4643 of the Riverbank Precinct re-development are the latest available artist impression images. Experience Development – increasing the range and quality of tourism experiences suitable for DISCLAIMER The contents of this document do not constitute investment or our priority target markets. development advice and should not be relied upon as such. No reader should act on the basis of any information contained in this document without first independently verifying and examining that information and seeking appropriate independent professional advice that takes into account their own particular circumstances. The South Australian Tourism Commission and the State of South Australia, its agents, officers and employees make no representations and provides no warranties, expressed or implied, with respect to the accuracy, completeness, currency or reliability of any of the information contained in this document; and accept no liability whatsoever for any loss or damage resulting from the use of the information contained in this document or any reliance placed on it.

This document and all material contained herein is the property and copyright of South Australian Tourism Commission. It may Wallaroo Marina, Yorke Peninsula not be reproduced without the prior written consent of the South Australian Tourism Commission.

32 TOURISM INVESTMENT SOUTH AUSTRALIA Port Lincoln, Eyre Peninsula TOURISM INVESTMENT SOUTH AUSTRALIA 33 Produced by South Australian Tourism Commission, February 2017