Dixons Carphone plc Annual Report and Accounts 2018/19 STRATEGIC REPORT
2 Chairman’s Statement 4 Key Performance Indicators 6 Business at a Glance 8 Group Chief Executive’s Statement 9 Our Strategy 14 Our Markets 16 Our Business Model 18 Our Capabilities 20 Strategy Roadmap and Milestones 22 Principal Risks to Achieving the Group’s Objectives 26 Performance Review 32 Sustainable Business
CORPORATE GOVERNANCE
48 Board of Directors 50 Corporate Governance Report 61 Directors’ Report 64 Audit Committee Report 73 Disclosure Committee Report 74 Nominations Committee Report 77 Remuneration Committee Report 79 Remuneration Report – Remuneration Policy 91 Remuneration Report – Annual Remuneration Report 103 Statement of Directors’ Responsibilities
FINANCIAL STATEMENTS
104 Independent Auditor’s Report 116 Consolidated Income Statement 117 Consolidated Statement of Comprehensive Income 118 Consolidated Balance Sheet 119 Consolidated Statement of Changes in Equity 120 Consolidated Cash Flow Statement 121 Notes to the Group Financial Statements 176 Company Balance Sheet 177 Company Statement of Changes in Equity 178 Notes to the Company Financial Statements 185 Five Year Record (unaudited)
INVESTOR INFORMATION
186 Shareholder and Corporate Information 188 Glossary and Definitions Strategic Report
Dixons Carphone plc Annual Report and Accounts 2018/19 1 Chairman’s Statement Strategic Report “We are reshaping the business to create a long term and sustainable business for colleagues, customers and shareholders alike”.
Lord Livingston of Parkhead Chairman
Last year was the start of Headline profit before tax was these proposals from our institutional £298 million with debt increasing only shareholders – a real sign that the need a huge transformation for 6% to £265 million despite additional to recognise all stakeholders is the best Dixons Carphone. We have investment in our transformation way to achieve long term shareholder programme. The loss before tax on value. achieved a lot over the a statutory basis was £259 million last year but I know that mainly as a result of non-cash Corporate Responsibility there is a lot more to do goodwill impairments in the Carphone This year we made further progress in Warehouse arising from the changing tackling economic and social issues. and that we have the team UK mobile market. Following on from This was recognised by FTSE4GOOD, to achieve it. the half year where we took the difficult who listed us in their FTSE4GOOD decision to return the dividend cover index. to 3 times earnings, the Board has We are reshaping the business to recommended that the Company pay a On energy use, our continued create a long term and sustainable dividend of 6.75p per share for the full commitment to managing climate- business for colleagues, customers year, with a final payment of 4.50p to be related concerns was reflected in our and shareholders alike. Our paid on 27 September 2019. ‘CDP’ (Carbon Disclosure Project) management team, led by Alex score, which improved from a ‘C‘ to a Baldock in his first year as Group Chief People and purpose ‘B’. Energy efficiency initiatives such Executive, has outlined our new vision as the solar panel installation on our The long term success of our business, and strategy and made good progress Newark Distribution Centre contributed however, is not just about commercial in our transformation as we lay the to us achieving our 2020 energy performance. Nor is it possible foundations for future growth. reduction target ahead of schedule without all 42,000 of our capable and and work continues to understand and We have delivered another strong committed colleagues feeling engaged manage impacts within our supply performance in our International and invested in our future. business which accounts for over chain. Sustainability performance is 40% of our profits and delivered For a business to thrive, it should now an important factor when selecting progress in both revenues and market have a clear purpose and embody a suppliers or renegotiating contracts. strong culture and values to animate its share across all of our Electricals A number of teams are making great strategy in a way that resonates with business, extending our leading progress in tackling the issue of plastic society and is meaningful to colleagues market positions. Early signs of our packaging. We are already the largest and stakeholders. progress in our transformation journey collector and recycler of expanded have been encouraging with notable We want our colleagues to have a polystyrene (EPS) in the UK. We have improvements in customer satisfaction. stake in our future success and benefit also made changes to some own label The mobile market remained from it. Accordingly, we launched a gaming accessories to remove tens of challenging last year. There is much new share ownership scheme, costing thousands of plastic bags and CDs. to do here, and it will take time but £10 million per year over the next And we are identifying where we can we are making good progress in the three years, to give all colleagues at reduce plastic packaging in our direct development of our new model to least £1,000 worth of shares. This is sourced products. in addition to other ways to increase return Mobile to being a profitable We continue to embrace and celebrate colleague share ownership and a category. diversity by ensuring we’re a business proper recognition of the importance of that attracts top talent whatever one’s our people in achieving our plans. I was background. We have still some way delighted by the positive response to
2 Dixons Carphone plc Annual Report and Accounts 2018/19 to go in terms of gender diversity but Board Changes Strategic Report we’ve made strides in this area and We have seen a number of changes “A number of have appointed more great women to the composition of the Board to the Executive Committee and the this year, with Jonny Mason joining Board and improved senior female us as Chief Financial Officer on 13 teams are making representation to 26%. August 2018 and Eileen Burbidge as a Non-Executive Director on 1 January great progress Community 2019. Jonny brings listed company One of the highlights of my year is experience from finance leadership in tackling the the Chairman’s Shield Awards, which roles in both the UK and the Nordics is awarded to stores or parts of our and a wealth of retail and consumer issue of plastic business that not only deliver great experience. Eileen has a diverse results and give wonderful customer and impressive background in the packaging. service but critically do amazing things technology sector and has already for our colleagues and the communities proven an important contributor We’re already the in which they operate. We aspire to at Board level on the subjects of be a valuable part of the community innovation and the digital consumer. largest collector whether that be by raising money for We’re delighted to have them join us. good causes, supporting health and and recycler wellbeing, helping disadvantaged Andrew Harrison having left the board people or reducing damage done earlier in 2018, left the Company in of expanded to the environment through award- December 2018. He played a critical winning recycling initiatives. role in the growth of Carphone Warehouse over a number of years. polystyrene (EPS) We want everyone to have access to amazing technology, which is Jock Lennox stepped down as Non- in the UK”. happening through supplier and charity Executive Director on 31 December collaborations, including the donation 2018 after six years on the Board and of hundreds of thousands of pounds I’d like to thank him for his contribution worth of Grundig appliances to local to the Board and in his role as Chair of food-related charities nominated by the Audit Committee. I am delighted our store colleagues. We have also that Fiona McBain has taken on the provided professional training to local chairmanship bringing her considerable reuse charities, so they can make experience to the role. refurbished white goods affordable to low income families. Outlook Looking ahead, this year brings Being a responsible company is our with it many challenges but also the duty and has the power to influence opportunity to create the sustainable how it feels to work and shop with us. growing business we all want. We have It really matters. a lot to do but we’ve already made important steps on that journey. Shareholders At Dixons Carphone, we have an I would like to thank Alex and his open and constructive dialogue with leadership team, who over the last shareholders and have meetings year have brought about significant throughout the year. Our purpose is change in the business, positioning simple – it is about creating a more it for long term sustainable growth. valuable business for shareholders Together, with the continued hard by understanding all stakeholder work and tremendous enthusiasm expectations, respecting our of our colleague shareholders, we environment, making the right will create a world-class business for decisions and determining to always our customers and therefore for our do the right thing, in everything we shareholders. do. In this spirit we welcomed the publication of the 2018 UK Corporate Governance Code and will report in full against its principles and provisions Lord Livingston of Parkhead in this report next year. I believe that Chairman strong corporate governance is at the 19 June 2019 heart of any well managed business.
Dixons Carphone plc Annual Report and Accounts 2018/19 3 Financial Key Performance Indicators3
Strategic Report These are the Key Performance Indicators HEADLINE BASIC EPS (PENCE)1,2 (KPIs) that are used in the business.
HEADLINE REVENUE 1, 2 20.4p 2018/19 20.4p £10,433m 2017/18 26.2p The level of growth in EPS provides a suitable 2018/19 £10,433m measure of the financial health of the Group and its ability to deliver returns to shareholders each year. 2017/18 £10,525m
The ability to grow revenue is an important 1, 2 measure of a brand’s appeal to customers and HEADLINE EBIT its competitive position. It is a key measure of the Group’s progress against our strategic priority to continue to enhance and drive successful and sustainable retail business £322m models in a multi-channel world. 2018/19 £322m FREE CASH FLOW1 2017/18 £400m
Continued growth of headline EBIT enables the Group to invest in its future and provide a return for shareholders. It is a key measure of progress against our strategic £153m priority to continue to enhance and drive successful and sustainable retail business models in a multi-channel world. 2018/19 £153m
2017/18 £172m HEADLINE PROFIT BEFORE TAX1, 2 The management of cash usage, in particular working capital employed in the business, optimises resources available for the Group to invest in its future growth and to generate £298m shareholder value. 2018/19 £298m LIKE-FOR-LIKE REVENUE GROWTH1 2017/18 £382m Continued growth of headline profit before tax represents a measure of Group performance to external investors 1% and stakeholders against our strategic priorities. 1 2018/19 1% RETURN ON CAPITAL EMPLOYED (ROCE)
2017/18 4%
Like-for-like revenue enables the performance of the Group to be measured 15% on a consistent year-on-year basis. 2018/19 15%
(1) Definitions of measurement for Key Performance Indicators are 2017/18 18% given in the glossary and definitions on pages 188 to 192 (2) Headline performance measures are as defined in the Performance ROCE is a key measure of the efficiency of the Review on pages 26 to 31 capital invested by the Group and the long-term (3) Statutory performance for the year is discussed on pages 29 to 30 value created for our stakeholders.
4 Dixons Carphone plc Annual Report and Accounts 2018/19 Non-Financial Key Performance Indicators Strategic Report
MARKET SHARE We are a market leader in the areas in which we operate, and our objective is to continue to grow market share
NET PROMOTER SCORE (‘NPS’) 64% Customer satisfaction is vital to delivering our strategy and building a sustainable business
Net Promoter Score, a rating used by the Group to measure customers’ likelihood to recommend its operations.
COLLEAGUE ENGAGEMENT 64% Capable and committed colleagues are key to delivering our strategy Our ‘Make a Difference’ survey which had a completion rate of 94% allowed our colleagues to provide honest and open feedback on what it is like to work at Dixons Carphone.
Dixons Carphone plc Annual Report and Accounts 2018/19 5 Business at a Glance
Strategic Report Dixons Carphone plc is a leading multinational consumer electrical and mobile retailer and services company, employing over 42,000 people in nine countries. Our vision is We Help Everyone Enjoy Amazing Technology and this is underpinned by strategic levers to deliver it.
––Group like-for-like* revenue up 1%, ––Group headline* PBT of £298 million statutory revenue down 1%, (2017/18: £382 million) gained market share in electricals in all ––Headline basic EPS* 20.4p (2017/18: 26.2p), territories statutory basic EPS (26.8p) (2017/18: 20.4p) ––UK & Ireland electricals like-for-like* ––Total statutory loss before tax of £259 million revenue up 1%; reported revenue up 1% (2017/18: £289 million profit) after non-headline ––UK & Ireland mobile like-for-like* revenue down charges of £557 million (2017/18: £93 million) 4%; reported revenue down 11% ––Free cash flows* of £153 million (2017/18: £172 ––Strong revenue growth in International million) and net debt increased by £16 million ––Nordics like-for-like* up 3%; reported up by 1%, to £265 million. Cashflows from operating activities of £286 million (2017/18: £312 million) ––Greece like-for-like* up 13%; reported up by 12% ––Final dividend of 4.50p proposed meaning full year dividend at 6.75p (2017/18: 11.25p)
Headline* revenue (£ millions) Headline* EBIT (£ millions) Headline* basic EPS (pence)