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Arizona Newspapers Association 1001 N Arizona Newspapers DELIVER VOTERS A Political Marketing Guide Inside: containing valuable • Arizona 2016 dates, contacts, Elections maps and information. Calendar . 5 • State and Federal Advertising FREE Guidelines . 6 • Contact Information for ANA Newspaper Members by county . 8 • Arizona Congressional District Maps . 12 • Arizona Legislative District Maps . 14 PHOTO: Arizona state capitol building, “Winged Victory” statue. Courtesy of Arizona Capitol Times Arizona Capitol statue. Courtesy of Arizona state capitol building, “Winged Victory” PHOTO: If you want to reach Arizona Voters you need to advertise in Arizona Newspapers. PRODUCED BY Arizona Newspapers Association 1001 N. CENTRAL AVE., SUITE 670 • PHOENIX, AZ 85004 • (602) 261-7655 Page 2 Arizona Newspapers Deliver Voters – 2016 Why Newspapers? Reasons newspapers deliver for political campaigns 6For certain local news and information, there is just no New research confirms that advertising in local newspapers comparison to the value of the local newspaper. p rovides the best return on investment to political As the political campaign season heats up, members of Candidates looking to connect with voters, as well as potential the community turn to newspapers to provide the contributors. latest balanced, credible reporting on the local candidates and the key information they need to know before casting 4. Newspapers play a major their vote. role in keeping voters up-to- 1. Research shows that the most date on news and current affairs, loyal voters read newspapers. including political news for the Of those who always vote in local elections: local community. • They are 27% more likely to read the daily During political campaign season, local newspapers newspaper than the typical adult. provide the latest information on the political • Seven in ten read newspaper media in print, candidates and issues being deliberated in local online or on mobile devices in an average week. elections. • Nearly eight in ten (77%) also contribute to political organizations. 5. Newspaper media attracts voters who also contribute to 2. Newspapers can help political political organizations—a key candidates understand who the audience for political candidates. most loyal voters are and how they Newspapers help political engage with newspaper media to candidates connect with these increase impact. contributors, who are important With this information, they can better target their ads, maximizing their return on investment. sources for funding their • More than six in ten (62%) of those who always campaigns. vote in local elections are age 50 or older. Among this Nearly two-thirds (64%) of those who contribute to group, in an average week, two-thirds (67%) read a political organizations are age 50 or older. print newspaper and more than seven in 10 (73%) Of that group, more than seven in 10 (71%) read the read a print or digital newspaper. newspaper in print, and nearly eight in 10 (79%) read the newspaper in print or digital format during an 3. The majority of loyal voters average week. from ALL political affiliations read newspaper media. 6. Heavy readers of local Engagement with newspapers among those who newspapers are much more likely always vote in local elections is amazingly consistent, to make contributions to p olitical even across party lines, making newspapers an attrac- organizations than heavy users tive mode of advertising for any political candidate. of other local media, making Around seven in ten Republicans (68%), Democrats (71%), Independents (71%) and those in between newspapers the key channel to read the print or digital newspaper. reach this influential group. 2016 – Arizona Newspapers Deliver Voters Page 3 Arizona state senator has campaign success with newspaper ads In 2012 Barbara McGuire was elected to rep- while other media delivery is out of resent District 8 as a State Senator and currently sight and out of mind shortly after it’s holds that seat. She started her political career in been seen.” 2006 when she was elected to represent District 23 Advertising in a local newspaper in the Arizona State House of Representatives and ensures your ad will be seen by voters held that position until 2012. in your district. By targeting the right Through her entire political career, she choose people you make sure your message is to advertise in community newspapers to get her being seen and remembered. Adver- message out. McGuire credits her success to ads tise in your local newspaper and get she placed in those newspapers and she utilized real results. the services of ANA Advertising Services (a subsidiary of the Arizona Newspapers Association) to help her “I’ve used ANA for place those ads. “Newspapers are the all-time proven tried and true reliable hard copy media source,” my past two successful said McGuire. Advertising in Arizona newspa- Senate campaigns, pers creates an effective and efficient way for candidates and campaigns 2012 and 2014. You to communicate to voters. “When there is no internet access, the news- paper is always there and available,” have it down to a fine art and I intend to said McGuire. She also said “The newspapers are around for days do it again for 2016.” - Sen. Barbara McGuire Direct your advertising to reach the politically active Jewish community. � 95% of Jewish News readers are registered to vote. SEE WHO’S IN � 33% of Jewish News readers THE RUNNING contribute to political parties/ and what they are saying campaigns. Read about political issues Monthly opinion page in Jewish News every week 2 parties, 2 views until the election Contact Jaime Stern at [email protected] or 602-870-9470. She will help you connect to voters and supporters. Page 4 Arizona Newspapers Deliver Voters – 2016 Why newspapers are important during election season If the election merry-go-round makes Americans appreciate fact-checking, which your head spin, you can rely on your newspaper helps them better understand issues. More to help you keep things straight. than eight in 10 Americans have a favorable For decades, newspapers have gathered view of political fact-checking, according to and analyzed information for voters at the a study conducted for the American Press local, state and federal levels. As elections Institute and released 2015 April. and news consumption habits have changed, 3. Newspapers reach the most active newspapers' strategies for engaging voters voters. have evolved. Persistent voters tend to be newspaper * * * * * * * * * * * * * * * * * * * * readers, research suggests. Of those who Here are three ways that newspapers always vote in local elections, 27 percent are play a key role in election seasons: more likely to read the daily newspaper than 1. Newspapers are part of the politi- the typical adult, according to research from cal conversation. Nielsen Scarborough released this year. The tradition of newspaper endorse- Also in that group, seven in 10 read ments is more than a century old. While newspaper media in print, online or on some newspapers have never endorsed a mobile devices in a typical week, and nearly political candidate as a matter of policy eight in 10 contribute money to political or stopped doing so, many continue the organizations. tradition. Whether you are an active or occa- 2. Newspapers use fact-checking sional voter, you can turn to your newspaper journalism. for balanced and informative coverage on Newspapers fact-check claims made by candidates and their answers (or antics). candidates and their opponents through- By Catherine Payne, Newspapers Association out campaigns. A study found that most of America Content Producer Bring YOUR message home to the Voters of your District and County with influential local Newspapers. Yavapai County Verde Independent Mohave County Camp Verde Bugle Kingman Daily Miner Kudos Contact: Jack Perkins - (928) 753-6397 Ext. 5238 Contact: Pam Miller - (928) 634-2241 Ext. 6019 Today’s News Herald Prescott Daily Courier Lake Havasu City Prescott Valley Tribune Contact: Christine Hammers - (928) 453-4237 Ext. 201 Chino Valley Review Contact: Keith Bray - (928) 445-3333 Ext. 2024 LaPaz County Parker Pioneer Coconino County Contact: Christine Hammers - (928) 453-4237 Ext. 201 Navajo Hopi Observer Quartzsite Times Contact: Robb Smart - (928) 226-9696 Ext. 2 Contact: Debbie White - (760) 922-3181 Ext. 3604 Williams - Grand Canyon News Contact: Connie Hiemenz - (928) 635-4426 Ext. 3605 Print and Online Editions • The Publications of 2016 – Arizona Newspapers Deliver Voters Page 5 Arizona 2016 Elections Calendar Last day to file General Election - New Party Petitions . March 3, 2016 Presidential Preference Election.............................................................. March 22, 2016 Last day to register for the Special Election.................................................... April 18, 2016 Early Voting begins for Special Election....................................................... April 20, 2016 First day to file candidate nomination petitions . May 2, 2016 Last day to file candidate nomination petitions . June 1, 2016 Last day to file constitution & initiative petitions . July 7, 2016 Last day to file arguments for or against ballot measures (General Election) . July 13, 2016 Last day to file as a write-in candidate for the Primary Election . July 21, 2016 Voter registration deadline for Primary Election ............................................... August 1, 2016 Early Voting begins for Primary Election...................................................... August 3, 2016 Primary
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