WINTER 2017/18

DEVINCI CELEBRATES 30TH ANNIVERSARY

GEAR 2018 PLUS DIRECTORY

Lanctôt Acquires NRG Spherik Introduces MTB Bikes Hardcore Bikes Walks the Walk Trade Shows the Move in 2018 Changing of the Guard at Louis Garneau

Winter 2017-18 CONTENTS Volume 27, Issue 3

6 Industry Trade Shows on the Move in 2018 by Ron Johnson

11 Lanctôt Acquires NRG Enterprises by Brian Sheppard

12 Spherik Introduces Mountain Bikes by John Symon 6 13 Interbike Announces Move to Reno in 2018 by Brian Sheppard

14 Devinci Celebrates 30th Anniversary by Richard Whelan

18 Hardcore Bikes Rocks Edmonton by Ron Johnson 14 24 Bike Trade Canada’s Cycling Directory 2018

30 2018 New Products by Ben Andrew, Mike Sarnecki, Chris Redden, Matt Surch and Paul Newitt COLUMNS

6 Newsprint 20 Reps on the Road 21 Calendar 18 22 Confessions of a Customer

WINTER 2017-18

REPOUR

DEVINCI CELEBRATES 30TH ANNIVERSARY

GEAR 2018 Devinci is a Canadian success PLUS CYCLING story celebrating 30 years of DIRECTORY

Lanctôt Acquires NRG manufacturing quality products Spherik Introduces MTB Bikes Hardcore Bikes Walks the Walk sold worldwide. Trade Shows on the Move in 2018 30 Changing of the Guard at Louis Garneau www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 3 Bike Trade Canada Winter 2017-18 Volume 27, Issue 3

publisher/editor Benjamin Sadavoy

graphic design Hope Thompson

contributors Eric Anderson, Ron Johnson, Paul Newitt, Chris Redden, Mike Sarnecki, Brian Sheppard, Matt Surch, John Symon, Richard Whelan

photographic contributions Cycles Devinci, Fraser Britton, E/A Photography of BC, Eurobike, Hardcore Bikes, Interbike, NRG Enterprises, SpherikBike,Taichung Bike Week, TAITRA, TIME Sports

copy editing John Southerst

circulation/admistration Crystal Burs

production Crackerjack Enterprises

advertising sales Benjamin Sadavoy

Bike Trade Canada is published by CrackerJack Enterprises (a division of 1198189 Ontario Inc.) 3 times a year; Spring, Summer, Fall, at 260 Spadina Ave., #200, Toronto, ON M5T 2E4 (416) 977-2100, Fax (416) 977-9200 [email protected] Advertising rates and data are available on request.

The entire contents are the property of Bike Trade Canada and may not be reprinted or reproduced, in whole or in part, without the written permission of the publisher. Unsolicited material or contributions are welcome, but must be accompanied by return postage. Bike Trade Canada will handle all such material with reasonable care; however, it assumes no responsibility for the safety, loss of, or damage to such photographs or manuscripts.

If undeliverable or address has changed please notify: 260 Spadina Ave., #200, Toronto, ON M5T 2E4

Associate Member of the Canadian Independent Retailers Association

Printed in Canada / Issued Winter 2017-18

4 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com DIRTYTHIRTY

This year marks three decades in the bike-building business for Devinci. And as we throttle it into our dirty thirties, we’re partying like it’s 1987. We’d like to thank all our dealers that helped us get to 30!

devinci.com/YYZ

2015_DEVINCI_KMC_SPREAD.indd 3 2017-11-30 08:17:57 NEWSPRINT

SHOW TIME 2018 TRADE SHOWS ON THE MOVE by Ron Johnson

Timing is everything, they say, and as such 2018 will see some major shifts as the big four industry trade shows that dominate the global market are jockeying for position on the event calendar to meet the demands of the growing cycling market Germany’s Eurobike, the world’s largest bicycle worldwide. From e-bikes to high-end racing trade show, has moved up two months to early July. machines to the latest electronic innovations, the EUROBIKE trade shows showcase the year’s best offerings INTERBIKE, SEPT. 18-20 RENO, NEVADA while also trying to provide ideas and solutions Interbike, ’s largest bicycle trade event, is also on the move and while the dates remain the same, the event is relocating from for the challenges the industry faces on a number its longstanding site in Las Vegas to Reno, Nevada through to 2022. The show is also introducing a new concept with the launch of Interbike of fronts, including online retailing. Here’s a Marketweek that combines three unique and compelling events starting snapshot of the coming trade show season. with a weekend consumer festival (Sept. 15-16) at epic Northstar Interbike moves to Reno Resort, followed by the and launches Marketweek. EUROBIKE, JULY 8-10 FRIEDRICHSHAFEN, GERMANY trade-focused and ever-popular Since 1991, tens of thousands of industry visitors including the general OutDoor Demo (Sept. 16-17), also public have descended on Germany’s Eurobike – the world’s largest at Northstar, and finally the Interbike bicycle trade show. trade show at the Reno-Sparks But change is afoot at Eurobike as the show evolves and 2018 Convention Centre. will see a major date change to July 8-10, almost two months earlier Paul Hus, vice-president of than its traditional late-August window. Last year, the show com- Interbike, acknowledged that the

pacted from two consumer days to one, and this year the consumer difficult business environment for the INTERBIKE element has been cancelled completely, moving the show back to resulted in a smaller its all-industry roots. Interbike in 2017 at the final event in Las Vegas at the Mandalay Bay Eurobike is hoping the move to earlier dates will continue to Convention Centre, but said the business climate at the event was solidify its role as the world’s leading trade show for new trends and better than expected, which bodes well for the coming year. innovations. Observers point out that July is prime time for big com- “In all honesty, we feared that it could have been much worse based petition events that are core promotional vehicles for many industry on the general business climate of the bike industry, but the good news players. Others wonder about accommodation, already a challenge is that people showed up and people seemed very positive,” said Hus. in modestly-sized Friedrichshafen, during the height of the summer This year, the focus will move squarely to a higher calibre of sessions holiday season, as the resort town beside Lake Constance is quite for retailers, which have been dubbed “The IBD Summit at Interbike.” popular in Germany. At Interbike Marketweek, retail attendees can expect a slate of new “We are giving the original function of Eurobike back to the speakers, dynamic panel discussions, relevant subjects and more manufacturers and importers – namely, the first publication of the tactical takeaways than ever before. WWW.INTERBIKE.COM new collection and the associated exchange with trading partners for seasonal planning,” TAICHUNG BIKE WEEK, SEPT. 26-28 TAICHUNG, TAIWAN commented Messe Friedrichshafen CEO Klaus The new kid on the block at 10 years young, Wellmann when describing the core aim of the the Taichung Bike Week is a B2B exhibition that event. facilitates one-on-one discussions between OEM Eurobike will host 1,350 exhibitors from producers and bicycle manufacturers. Last year, around the world who are expected to attend the 488 exhibitors introduced new products to visitors event. New at this year’s show will be expand- from around the world. ed e-bike offerings along with healthy eating Taichung Bike Week TBW, which is not open to the general public, is remains popular and options. WWW.EUROBIKE-SHOW.COM unique in its use of a number of five-star hotels in continues to grow.

TAICHUNG BIKE WEEK BIKE TAICHUNG Taichung City allowing both exhibitors and visitors

6 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com to work, sleep and play in one location. Another advantage is its that the date change in 2018 is “foremost focused on elevating the low cost to participants. The event is run by bike industry profes- function of the show to be the trendsetter and innovation indicator of sionals and is completely non-profit so exhibitor costs are kept low. the cycling world.” At TBW, managers of mid- to high-end OEM bicycle parts In addition to three days of an industry-only trade show in Taiwan’s producers showcase their product lines to product managers from capital, Taipei Cycle will also feature a demo day on Oct. 30. New around the world looking to negotiate new model components for theme areas at the 2018 event include Internet of Bikes (IoT) and Start- their upcoming lines in a casual and private environment. ups Zone. Theme pavilions include Germany, Korea, Japan, Italy, The According to TBW, the event appears to have resonated with Euro and Light Electric Vehicles. participants as growth has been steady each year with last year The show is industry-only on Oct. 31 and Nov. 1 with the general up 15%. WWW.TAICHUNGBIKEWEEK.COM public being invited to attend Nov. 2-3. WWW.TAIPEICYCLE.COM.TW

TAIPEI INTERNATIONAL CYCLE SHOW, OCT. 31 - NOV. 3 TAIPEI, TAIWAN The second major trade show to announce a date change in 2018 was the 30-year-old Taipei International Cycle Show, which moved from its traditional spring dates to the fall and put itself in direct competition with the Taichung show. Taipei Cycle is often cited as the industry show with the most in- ternational participation. The 2017 event featured 1,100 exhibitors, 27% from abroad, occupying 3,340 booths. Major industry players in- cluded Giant, Merida, Maxxis, Kenda, Accell Group, Pon Bicycle Group and . The show’s new slogan “A New Worldview on Cycling” reinforces the global positioning of the show. Although the move to October enables Taipei Cycle to compete more directly with Taichung Bike Week for OEM business, Giant CEO Taipei Cycle will now start in late October to achieve its goals as a trendsetter. and Taiwan Bicycle Association (TBA) chairman Tony Lo indicated TAITRA

TIME is now part of GROUPE ROSSIGNOL CANADA

CANADA

OFFICE: 3700 ST-PATRICK, SUITE 326 MONTREAL, QUEBEC H4E 1A2

WARRANTY / WAREHOUSE: 800 GEORGES-CROS GRANBY, QUEBEC J2J 1N2

P: 514-933-9971 / F: 514-934-3244 E. INFOCANADA­ROSSIGNOL.COM W. TIME-SPORT.COM INTRODUCING THE SPECIALE 12

www.pedalmag.comTIME-CA-brand.indd 1 WINTER 2017-18 BIKE TRADE10/13/17 CANADA 11:32 AM 7 NEWSPRINT

DT SWISS SIGNS WITH Rossignol Expands TIME OUTDOOR GEAR CANADA DT Swiss, a leading Swiss manufacturer Sport in Canada of high-quality bicycle components, has signed a multi-year distribution agree- ment with Outdoor Gear Canada (OGC), ollowing its acquisition of TIME Sport TIME Sport partners with Spaso in Canada which takes over distribution in Canada International in February last year, the TIME F from both Cycles Lambert and Live to brand has been established at Rossignol Group’s Play Sports (LTP). Canadian headquarters in Montreal. Spaso Sports Established in 1994, DT Swiss offers has been assigned to represent TIME across the wheels, rims, hubs, hub conversion parts country in addition to Felt , which Rossig- and spokes. OGC will also operate service nol acquired in February of this year. centres at both its Montreal and Van- Founded in 2002 by Carol Adams and Bruno couver warehouses for DT Swiss OE and aftermarket products. Vancouver-based Warnotte, Spaso Sports was the exclusive dis- Suspension Werx will continue to service tributor of , later transitioning from DT Swiss suspension products. independent distributor to become Felt’s exclusive “We are impressed with the style, pro- sales agency in 2012 working with some 200 fessionalism and commitment that the

independent bicycle dealers. TIME SPORT entire team at OGC brings to the table in “Considering their previous and current suc- “Best-in-class frames and pedals, unique manufac- our mutual effort to enhance DT Swiss’s cess with the Felt brand, we feel very confident turing processes, legendary quality and hand-made presence and support in the Canadian market,” said DT Swiss general manager that we’ve chosen the perfect agents to generate craftsmanship by artisans in France position TIME as Chip Barbieri. “We forward to our increased exposure and sales opportunities for one of the most sought-after brands for committed strong future together!” TIME products in Canada,” said Ron Steele, presi- cyclists,” commented Adams, Spaso general manager. To learn more about DT Swiss dent of Rossignol Group North America. For more information visit www.timesportusa.com. and OGC, please visit www.ogc.ca and www.dtswiss.com.

CRAFT CANADA ESTABLISHED William AND SALES TEAM EXPANDED Garneau Changing of the Guard Craft of Sweden has expanded its presence in North America with a new- at Louis Garneau Sports ly formed Canadian business unit spear- headed by Amber Nero, who was recent- illiam Garneau, 27, has been named back in 2008 at ly hired as national sales team manager. Wgeneral manager at Louis Garneau Sports the junior road Nero was formerly national sales manager (LGS). In December, he took over the reins from world - at Reef and Canadian country manager at his legendary father, Louis Garneau, who founded ships. He has held Peak Performance. the global sportswear company in 1983. various roles at the Scott Parr also joins the company as director of wholesale sales for the U.S. af- It was a tweet from long-time friend and sup- company including ter his most recent tenure as VP of sales porter Pierre Karl Péladeau, CEO at Quebecor, all aspects of its for IBEX Outdoor and further experience that broke the news. “Congratulations to William DreamFactory cus- at outdoor brands such as Sugoi. Garneau, who has been named director-general tom bike program “These are critical hires for us, and GARNEAU of Group @Louis_Garneau.” Péladeau was at- as well as sourcing the culmination of a real investment in tending an LGS Christmas party on Dec. 8 when and procurement. the market,” said Eric Schenker, CEO of Louis Garneau made the announcement. Father and son jointly accepted an award at Eurobike Craft in North America. “Craft is the fin- est performance apparel brand world- Louis Garneau added that he hopes that his in 2016 for Garneau’s DreamFactory Trilogy concept. wide, and we’re rolling out a significant two other children, Edouard, who is director of “Garneau is more than a company, it’s a family,” expansion here, starting with our legend- sales – IBD USA, and Victoria, who is currently said William. “I’m grateful to my father and my brother ary base-layer category presence that will completing her college studies in fashion design, Edouard for entrusting me with this tremendous see the debut of our Fuseknit technology will eventually join William to run the company. responsibility.” at Outdoor Retailer. We’re thrilled to have Garneau started LGS in his father’s garage Louis Garneau will remain the president designer, in- both Amber and Scott.” and grew it into a global enterprise with over 500 fluencing seasonal collections, nurturing new talent and Craft of Sweden was founded in 1977 employees and $50 million in sales. A year after leaving his imprint on the creative direction of the brand. and established a reputation for its superi- or technical base layers before expanding founding his company, Garneau competed for When we interviewed Louis Garneau for LGS’s to include a complete line of functional Canada in the road race at the 1984 30th anniversary, he spoke about plans for succes- high-performance sportswear for endur- Olympics. Garneau designed the national team’s sion, saying: “Only 30% of companies are carried ance sports. Craft is ready to focus the kit for those Games and since then LGS has con- on by the second generation and only some 10% of growth and marketing of the multi-facet- tinuously been the official cycling apparel spon- companies are still run by the family after two genera- ed brand in the North American market. sor of Cycling Canada for all cycling disciplines. tions. I’m going to play with the 30%.” William has an MBA and raced for Canada For more information visit www.louisgarneau.com. Continued on page 10

8 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com Vanquish™ Greg Van Avermaet BMC Racing Team NEWSPRINT

Distributions Lyncée Adds RACER, Continued from page 8 GARNEAU WINS EUROBIKE AWARD Selle San Marco and Terrene FOR NEW SHOE TECHNOLOGY Quebec-based Garneau, the oldest and uebec’s Distributions Lyncée has added company’s research and development team. One longest- custom cycling cloth- ing company in North America, nabbed two of ’s oldest and most prestigious of the highlights of the collection, and of special Q a 2017 Eurobike Award for its new shoe brands to its catalog including Italian saddle interest to cyclists who keep active during Canadian technology, X-Comfort Zone. maker Selle San Marco and French glove manu- winters, is the E-GLOVE2, a heated glove developed “The X-Comfort Zone is a technol- facturer RACER. specifically for cyclists, which features a heat-smart ogy that increases each rider’s comfort RACER has been making sporting gloves thermoregulatory system. by adapting to the individual foot anat- tested on the trails of the south of “All RACER gloves and protective gear are omy,” says Louis Garneau, the company France since 1927. Selle San Marco distinctive, high-quality and innovative founder and CEO. saddles harken back to 1935 Rossa- products, and that is exactly what we The new technology allows for a dy- namic shoe that stretches to varying no, Veneto, in northeastern Italy. look for in our quest to offer customers widths to improve power transfer and Distributions Lyncée has high-performance brands that set accommodate a rider’s natural toe splay, already worked with Selle San themselves apart from the more run- which reduces injuries and provides un- Marco, offering its Bioaktive of-the-mill lines,” commented Samson. precedented comfort. line of comfort saddles, and is Also included in their 2018 lineup “Comfort or discomfort is going to be excited to offer the complete line are Minnesota-based Terrene’s fat a key determinant of performance and in 2018. bike and MTB tubeless-ready niche enjoyment, regardless of the level of rid- “We were impressed right away that are built tough to suit the ing,” says Garneau. “Anything that de- tracts from feeling good on the bike is a by the quality of the products as ongoing needs for performance and problem.” well as the team at San Marco,” said reliability. Made with quality-engineered In 2018, the X-Comfort Zone Nathalie Samson, product manager casings for performance and depend- will be available in five shoe models. at Distributions Lyncée. “Adding their ability, each is designed in Light and Road cyclists can find it in the top- complete range was therefore an easy Tough versions with four studded op- level, carbon-soled Course Air Lite II, and natural process.” tions in the line including Triple Traction, Platinum II and the women’s Ruby II. For RACER’s cycling collection is the Ultra Traction, Low Rolling Resistance mountain bikers, it can be found in the Granite II model for men and women. culmination of months of hard work and Stud Plug. For more information, and rigorous testing carried out by the visit www.distributionslyncee.com. REID BIKES ARE NOW IN CANADA ’s Reid Bikes is expanding into the Canadian market with Step 4 Distrib- Barista Coffee Partners uting Inc., based in Alberta. Reid offers a complete range of bikes to suit every type of rider and the line will be showcased for with Cycling Canada the first time at the Calgary Bike Show on by John Symon Jan. 20-21. arista Coffee of Montreal is partnering use social media and accompanies its coffee clients Bwith Cycling Canada, making Barista the to help them improve their communications and federation’s official coffee provider. The deal increase coffee sales. also includes furnishing Cycling Canada with “We also offer a pro deal on coffee to all members its own branded coffee and providing a mobile of the national team and to all members of Cycling espresso bar at some prominent events during Canada,” adds Sereno. “Besides that, we have added Reid offers Road, MTB, the season, such as the Canadian champion- two ambassadors to our podium program – road Vintage and urban bikes REID BIKES ships, GPCQM and the UCI Track World Cup in cyclist Kirsti Lay and BMX rider Tory Nyhaug. Two other “I am very excited to be partnering Milton, Ont., in December. cyclists, road cyclist Alizée Brien and MTBer Magnalie with Step 4 Distributing Inc. in Canada “I founded Barista with a childhood friend, Rochette, are sponsored through another program. and l look forward to working closely Enrico Serena,” explains company president “The Olympians have their own branded coffee that with them to help successfully introduce Alex Sereno. He is no stranger to the world is sold online and soon will be sold on the shelves of Reid to the Canadian market. Canada has of sport, coaching and accompanying Centre du Rasoir stores. Since the sponsor- been on our radar as a prime market for triathlete Kathy Tremblay to the 2012 ship includes a budget allocated to marketing us to enter for a little while. Following our success in the US, we’ve already been get- London Olympics. “We also support many communications [for example, websites, ting lots of online enquiries and high web Olympic and junior athletes with our Am- social media, press kits and branding], we try traffic from Canada,” said international bassador Café program.” to select candidates for whom it will be useful. account manager Troy Kniveton. The company has a unique business In Kirsti’s case, she did not have a profession- Reid has been offering vintage, urban, model. Besides preparing coffee mixes al Facebook page or website despite being road and MTB bikes since 2009, and they according to an ancient Italian tradition, the an Olympic medalist!” concludes Sereno. For are currently available in 20 countries company offers training in how to properly more information visit www.cafebarista.ca. Continued on page 46

10 BIKE TRADE CANADA FALL 2016 www.pedalmag.com NRG crew are excited about the future with new owner Lanctot’s financial, IT and warehousing resources.

Lanctôt Acquires NRG Enterprises by Brian Sheppard ontreal-based Raymond Lanctôt Ltd., distributor of major Mcross-country ski brands and along with other sporting goods, apparel and eyewear, grew its bike division in June acquiring cycling distribution company NRG Enterprises of Nelson, BC, founded in 1989. “This acquisition provides us with a solid foundation to grow our bike division,” said Lanctôt president Diane Lanctôt.

Since the acquisition, NRG has added new brands to its lineup NRG ENTERPRISES including Unior Tools, Benno Bikes, CushCore, Ravemen, Melon Melon is a Eurobike award-winning brand that offers stylish and and Julbo. lightweight helmets in vibrant styles while France-based Julbo has been Unior Tools dates back to 1919 and has forged parts for car setting the standard for high-end eyewear for the past 130 years. manufacturers such as Porsche and Ferrari. It sponsors its own UCI NRG also currently distributes Surly, Chromag, Ortlieb, Maxxis, MTB World Cup Unior Tools team, also providing tools to Trek Factory Hope, HT, Early Rider, MRP, Kuat, 7iDP, USWE, Orange Seal, Huck Racing, Polygon/UR and Commencal/Vallnord. Benno Bikes, a line of Norris, Red Monkey, WPL and Sensus to Canadian dealers. stylish urban and cargo bikes, was founded by Benno Baenziger, one Another exciting addition is Rob White as sales manager. His 27 of the creators of the popular Electra brand. years at Outdoor Gear Canada make him a valuable asset to the team. CushCore makes tire inserts to help tubeless tires absorb impacts, “There is an exciting future for NRG,” said Ramin Sherkat, former reduce vibration and stabilize sidewalls to prevent air from leaking owner of NRG who will now act as a consultant. “Lanctôt’s financial, out. Ravemen took technology from the automotive industry to create IT and warehousing resources will combine with NRG’s core cycling award-winning lights such as the PR1200. culture to create a new powerhouse of cycling distribution in Canada.”

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* Requires Bluetooth Module, included on some batteries but also sold separately! Phone not included. www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 11 Belize BTC Fall 2017.qxp_Pedal Template 2018-02-15 3:18 PM Page 1

NEWSPRINT TRI-RIDER© Canada's best tricycle selection Tri-Rider 24 24” 4 Different Models Spherik Introduces 20” 2 Models 16" Special Needs Mountain Bikes by John Symon SUPER SOCO Bosch Motor 60V-26Ah LG Battery!

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TW BENTS TRIKES Available with 24 speed or 27 speed. A great choice for the performance Mountain bikes are the new rage at Spherik. seeking rider.

pherikBike is the new kid on the block Samong Canadian-based bicycle manu- SCOOTERS facturers. The company started up in 2013, Canada’s Best Scooter Selection Spherik’s hot first making fat bikes. Since then, road bikes, road bikes are BAAD RAD TT, and wheels have been added very popular Made tough! in Quebec. For the serious to the menu. Next up, MTB bikes will also be SPHERIKBIKES.COM stunt rider! available. Retail prices start at $2,849. 4”, 5”, 8”, 12”, 16”, Just because the company is new does While most of Spherik’s sales currently 20”, 26” Scooters for kids, not mean that the owner lacks in experience. come from road bikes, Fauvre projects that adults, dogs Dominique Fauvre explains that he has been within about two years their MTB and fat in the industry for 20 years, working as the bike categories combined will eclipse road Tri-Rider R-2 product director at Cycles Lambert and then bike sales. Recumbent working for Time bicycles of France. Fauvre adds that their suggested retail 21 speed “The second person here is Réjean Goss- prices can be up to 30% less than compara- with rear elin,” adds Fauvre. “When I was a teenager, I ble bikes in the marketplace, yet insists that disc brakes worked at his bike shop here in Quebec City. their dealers still maintain a healthy margin “We started Spherik with fat bikes and a over 33%. strong quality-price ratio, and then reached “We recently stopped selling bikes directly out to establish a good network of dealers. on the website, but we’re still selling wheels. After that, we embarked on building carbon Customers can still purchase bikes online but ELECTRIC TRICYCLE wheels. For the past three years, we have also the product is now delivered to a dealer who been making road bikes. Briefly, we offered still gets his margin.” Electric trikes hybrids, but no more. Our mountain bikes BTC asked about Spherik’s dealer network, 24” and 20” have been in the planning for many years; we which is very extensive in Quebec but sparse Front or rear drive wanted to make an improvement over what in the rest of Canada and non-existent west of was already existing in the market.” Toronto. “We have no reps in B.C. or Alberta Fauvre is excited about the Spherik Moun- and need to get contacts,” says Fauvre. “But tain Trail that will be available to dealers in that is the way we grow. We want to walk be- February 2018. “Consumers can use either fore we run and need to find the right people.” TWIN TRI-RIDER© 29” or 27.5” wheels interchangeably on the Spherik is looking beyond Canada’s bor- same bike without changing the suspension. ders as well and there might be bikes for sale You can make the switch in a parking lot in in Europe soon. “We are talking to people in about one minute. Managing the same proce- Switzerland and France. But there are no set dure on other brands can very complicated.” dates yet,” he adds. Spherik’s Super Boost Plus 157 hubs allow SpherikBike Tandem bike & tandem trike for an easy change of wheels and also deliver 100-850 Des rocailles, Québec, QC G2J 1A5 BELIZE BICYCLE CANADA a stiffer feel. The three models of Spherik’s 581-742-1717 2950 Lapierre, MTB bikes soon to be available are made with LaSalle, Quebec, Canada H8N 2W9 [email protected] Tel: (877) 933-2595 Fax: (514) 933-3296 6061 T6 aluminum frames – all are full-sus- www.Spherikbike.com [email protected] pension bikes with no hard tails at this time.

12 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com Interbike relocates to Reno in 2018 and launches Interbike Marketweek.

Interbike Announces Move to Reno in 2018

by Brian Sheppard INTERBIKE

nterbike, North America’s largest bike industry trade event, Sept. sions, relevant subjects and more tactical takeaways than ever before. I18-20, is gearing up for the first show in its new Reno, Nev., location “One of the ways in which we are going to reinvent the show is by with three unique and compelling events. bringing in higher levels of education and speakers,” said Hus. “Our The newly created Interbike Marketweek kicks things off with new retailer advisory board members were adamant that we needed a weekend consumer festival (Sept. 15-16) at the epic Northstar to step up our game on seminars at Interbike.” California Resort, followed by the trade-focused and ever-popular Hus acknowledged that the difficult business environment for the OutDoor Demo (Sept. 16-17), also at Northstar, and transitioning to the bicycle industry resulted in a smaller Interbike in 2017 at the Mandalay Interbike trade show at the Reno-Sparks Convention Centre beginning Bay Convention Centre in Las Vegas, but said the business climate at the this year and continuing through 2022. event was better than expected, which bodes well for the coming year. “For the first time in a very long time, we’ve been able to hit the “In all honesty, we feared that it could have been much worse reset button on Interbike and OutDoor Demo and give the industry based on all the general business climate of the bike industry, but something new and fresh that we couldn’t do in our previous loca- the good news is that people showed up and people seemed very tions,” said Pat Hus, vice-president of Interbike, when he announced positive,” he said. the new location last year. “With the support and investment from the Interbike’s history dates back to 1982 when the first event was held city of Reno, we are going to be able to truly create a one-of-a-kind, in Las Vegas. Reno, dubbed “the biggest little city in the world” does week-long celebration and experience around cycling.” have some advantages including incredible road cycling and has Interbike has cited hospitality, affordability and ideal weather as played host to numerous major events such as the Tour of Califor- some of the top reasons for the change in location. The new event also nia. As well, Northern California Resort has countless downhill and allows for a renewed focus on education, speakers and content. Retail cross-country trails. attendees can expect a slate of new speakers, dynamic panel discus- For full event information go to www.interbike.com.

TAKE YOUR MESSAGE ON THE ROAD

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www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 13 Craftsmanship and quality products have always been at the heart of Devinci’s success... along with lots of riding.

DEVINCI CELEBRATES 30TH ANNIVERSARY Cycles Devinci is celebrating its 30th anniversary, having gone from humble beginnings to worldwide fame as an innovative quality manufacturer, world- class team sponsor, Bixi bike producer and much more. We caught up with Devinci president, Félix Gauthier, for his perspective on the highlights and changes in the company’s 30-year journey of success, along with today’s cycling scene and what lies ahead. by Richard Whelan

14 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com Congratulations on your 30th! Tell us what was it like back in 1987. Devinci crew at Interbike (l-r) Francis Morin, David Régnier-Bourque, Félix Gauthier, Félix Gauthier: Thanks. Devinci was founded in 1987, but I got seriously Maxime Lamirande, Manuel Des Hayes involved in the company in 1990. Following a severe bike crash, I discovered that my next bike could be made out of aluminum right in my hometown. As soon as I discovered this, I visited the bike shop – it was a very small shop the size of a garage – and I’ve barely left since then. I bought it and changed the name to Devinci in 1990. My idea has always been the same since the beginning – to offer a quality product. When we were kids, we gave my mother a bike. On her very first ride she broke her ankle as the brakes didn’t work correctly. My challenge as the boss was to balance administration, production and sales. We needed all three to grow and, therefore, a good team to achieve this goal. I have always tried to find key employees, “to surround myself with the best,” and then keep them happy. I am lucky to say most of our main managers have been around for a long time. There is even one employee who got his first paycheque before I did! And he’s still here in the R&D department. Aluminum bikes were in their infancy back then, and we had a lot to learn. It’s only after putting many bikes on the market that we found out that a heat It’s always been important for Devinci to support treatment was required – welding affects the aluminum’s solidity and creates young athletes like current pros Antoine weak points. But the cost of such an oven was just too pricey. Luckily, we were Duchesne and Leandre Bouchard. able to count on CQRDA [Québec’s aluminum R&D centre] for help, support and advice, and we literally built our first oven. Once we got to know the heat treatment process – and we knew bikes wouldn’t be coming back to the shop for replacement – we started looking to the future. That was certainly our main headache at the beginning. One interesting point is that Devinci had two divisions: one creating Devin- ci bicycles and the other as a supplier to other companies like Argon 18, Cer- velo and Evil. They were working with us at the very beginning as clients, and we were their manufacturer. This helped us survive through the different equipment changes while the Devinci brand was slowly making its way into the market.

What has changed the most for Devinci over the past 30 years? FG: The factory. The equipment we have for manufacturing bikes is really high-end. It’s running much more smoothly than when we started. with the aluminum industry – over 30 years, the network grows! So whenever What was your hottest model, or models, over the years? we’ve had an issue, a problem or needed specific advice about something, FG: The Big Bang. This bike was a revolution, very audacious at the time! We we’ve had good support nearby. posted info on this for our 30th anniversary [see www.devinci.com/hello/328]. The Wilson was also one of a kind but, you know, it’s a hard question. We like Your R&D division is an important part of your business – talk them all. about the early days and evolution. FG: Well, as you can imagine, the evolution of computers has been a major You’re an old roadie but made a name for Devinci in both CX and factor in this field. But there is one thing we are truly proud of, and it was MTB categories. innovative: the “instrumented” bike. FG: Well, we always had road, hybrid and mountain bikes in our product lines, Originally, in the design process, we used projected data to make our load right from the very beginning. But it would also be true to say we have a certain and impact predictions. It provided good results but we were still in a sort of fondness for double-suspension bikes. Gravity also gets us excited. The com- grey zone. We didn’t know what the outer possible limits were. We developed plexity, the novelties… we just love it. an “instrumented” with a whole lot of sensors to record the loads and forces at different spots. This was in the early 2000s when there You started with aluminum but have innovated along the way. Tell weren’t a lot of micro-computers around. We found a rider, the biggest hill us about some of the big changes you’ve made. around, and started recording data, lots of data that allowed us to analyze FG: Of course, like everyone else, carbon bikes and parts are now widely used each finite element. We jumped from theory to practice. We collected all of in the industry. But aluminum is still very important for us. All of our dou- this data and became very skilled at analyzing our models before they were ble-suspension aluminum bikes are created, welded, produced and assembled built. Then we checked our results on the test bench and made corrections as here in Chicoutimi. It’s our passion. We need to have a factory close by to truly needed. It’s helped us so much. This method goes into all our new bikes, like stay in touch with our products. Plus, it gives us considerable flexibility when the Bixi, for example. we work on a new model as all the tools are nearby, the team, the bench tests. We can react and correct and test and fix things here, in-house. How big was landing the Bixi contract and did it unfold as you We had the chance to work with CQRDA, but also with the University of imagined?

Sherbrooke and Alcan, now Rio Tinto. We’ve developed strong relationships FG: At first, we took it on as an interesting challenge from an engineering per- CYCLES DEVINCI PHOTOS: www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 15 spective. The opportunity was open to industrial designers who had to work with a manufacturer. So we chose to work with Michel Dallaire, the designer of Montréal’s Olympic torch among other things, and we won the contract. But then, we started all over again before production. We wanted to push the limits, to see how we could build the best bike while making the first “market version” as late as possible. So we created another “instrumented” bike, but this time a city bike. We had a rider with a computer in a backpack – this was before 2007, so comput- ers back then were heavier and bigger than they are today. That way, we could track and measure the different loads the bike would have to handle. We put it through its paces – down stairs, up curbs, over holes, you name it! The rider had no pity for the bike! And that gave us precise, specific info. We could then create the perfect bike based on real-life situations. I had a fairly good idea of the potential such a project had. We all know bikes will eventually play an important role in urban transport, for both traffic issues and the environment. What’s more, producing bikes for public bike-sharing services gave us the opportunity to invest in our equipment – which is good for our brand name and our in-house know-how. Producing a large volume of one single bike was also a challenge for us. Well, not a chal- lenge, let’s say it was an opportunity to improve our craft and assembly skills FRASER BRITTON throughout the whole production chain. It has also had a real impact on our employment figures, giving us the chance to offer good, secure jobs. We now have a good base of qualified em- You signed Canada’s Steve Smith and he had an unbelievable ployees. And with the bike-sharing contract with Public Bike System Compa- career until his tragic passing. ny (PBSC), we’ve produced over 51,000 bikes over the years spread all around FG: Losing Steve was very sad. We were all shocked! Such a nice guy, so the globe. We now have three different models: Iconic is the first and main focused and inspiring. I mean, everybody loved him! It knocked us flat on our one, FIT is a new smaller size bike, and BOOST is an e-assisted bike. backs. And since we didn’t see him very often, it took us longer to get over the About PBSC, I want to point out the fact that originally, it was all about shock. Personally, it was a real blow. Bixi, the bike itself, and also the company, Bixi International. Bixi Interna- tional had a legal conflict with all of its partners, including Devinci. PBSC What about other teams you’ve sponsored in Canada and the US, is now the new owner and doing business with them is a true delight. Each like Transports Lacombe-/Devinci? city – Toronto, Chicago, London, , Honolulu and so on – has a dif- FG: It has always been important for me to support young athletes. Trans- ferent name for their bike-sharing program. It was important to move away ports Lacombe is a good example. Who knows who could get to a higher from the Bixi name itself, which is only the name for the bike in Montreal. level eventually? We’ve always had teams. The EVA Devinci team had Antoine [See www.pbsc.com.] Duchesne on Devinci bikes, and you can see where he is today. We are proud of these contributions. Same thing for Leandre Bouchard who raced at the Rio What’s your take on the urban market here in Canada and around Olympics – he was on a Devinci bike. Now he’s with another team, but hey, the world? we’ll always be proud of his achievements. FG: It will keep on growing. As a solution for traffic, for environmental pro- We also support organizations like La Grande Traversée in BC, and le Grand tection, but also because of increased investments in suitable cycling paths. I Défi Pierre Lavoie, giving kids bikes. Same thing for the Stevie Smith Legacy also think e-assisted bikes will make a difference in longer transit. It’s already Foundation. We support it as well. happening in many big cities in Europe and . It’s very popular. Our expertise in the bike-sharing industry has improved dramatically over What’s hot for Devinci in today’s market, i.e., gravel, enduro, the years. We’ve always tried to have hybrid bikes play an urban bike role. But e-bikes? this year, we really committed to this segment with a real urban bike, created FG: The Spartan is doing great – Damien Oton proved it again in Finale, Italy, to address all the specific needs of the users. It’s called the Cartier. There are winning the last race of the season on the EWS [Enduro World Series]. And we three versions plus e-assist options. We’re very excited about this one and are just signed a new rider from New Zealand, Keegan Wright, who will ride on looking forward to seeing how popular it will be. both the Spartan and the Wilson. There is also a great deal of interest in the Django and the Troy because You launched the Devinci Global Factory team in 2010 with Gabe they suit so many trails for a large majority of riders. Fox. Tell us how this project got started. We’re also seeing a sharp rise in interest in gravel bikes – they open so many FG: What an amazing ride we had with Steve [Smith] and the team. The proj- roads. It’s a big wow, plus it helps the road segment. Road bikes have been on ect started in 1990, when we began talking seriously with Gabe Fox at Mont- a bit of a decline, but gravel has a lot of potential. Sainte-Anne’s World Cup. We felt it was time to step into the big leagues. We E-bikes seem to have garnered a lot of interest in Europe, and no doubt knew our bikes were race-efficient and the best way to prove this was with a they will eventually make an impact here. I must admit it’s quite thrilling. It’s pro team on the UCI World Cup circuit. We already had some other teams rac- very popular overseas, and it’s bringing a new clientele to cycling, which is ing in smaller series, like our Devinci-Ford downhill team. But Devinci Global great. As a Quebec resident, a little word about fat bikes, because wow – what Racing was something different, bigger, and it achieved our goal perfectly. a sweet way to start riding in the forest on small trails and to enjoy the winter. It proved the quality of our product, and it was the Wilson bike, with the We have a lot of snow here, winters are long, so this really makes a difference Split-Pivot suspension design, that got Steve on the team. He wouldn’t have for us. Making the fun last almost all year long. The winter scenery and riding signed without that specific bike. at night, it’s just full of new opportunities.

16 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com (facing above) Devinci Global had an amazing ride with legendary Steve Smith who had an unbelievable career until his tragic passing. (right) Devinci’s 30th anniversary retro XYZ vintage bike project... a big WOW. (below) Felix Gauthier on his trans-Canada bike trip in 2007… “It was fantastic... I think I should do it again.”

Describe Devinci today: the number of employees, the new plant, the number of countries you distribute in, etc. FG: Today, we have around 90 employees at the factory. It’s more than usual since we have a big delivery of FIT bikes for Brazil – more than 7,000 bikes on the way just for the city of Recife! We even need more staff – but it’s not that easy to find people. Usually on a yearly basis, we employ 70 to 75 people. We’re based in an industrial park, in a factory of about 40,000 sq. ft. We keep on making new inside arrangements to keep everyone happy. It’s always growing. But we won’t be moving, that’s for sure; we have easy access to an ur- ban MTB park from the factory, so much of the staff enjoy a ride at lunchtime, summer, fall and winter. It’s fun and we’re well organized. On the sales side, we are currently in New Zealand, Australia, Europe, a What’s the split today between road, MTB, CX, enduro, etc., and few places in and in the US, mostly on the west coast. And of how has your production been improved along the way? course, Canada is our major market. We can count on approximately 500 deal- FG: I would say 60% mountain, and 40% for everything else – road, hybrid, ers world-wide, some of whom have been with us from the very beginning! city bike. We have always been stronger in MTB, and it’s a conscious choice. [See www.devinci.com/retailers/index.html for dealer locations.] We only sell our hybrid bikes in Canada. Same for some road models. Moun- tain bikes are on our international sales plan. Do you still get to ride much? FG: I never ride enough. This summer, I had some great rides on the Hatchet What are the biggest challenges in today’s market? gravel bike. Otherwise, we have some nice trails around my cottage where I FG: La rapidité! Things change so quickly now – the wheels, the geometry, the can do some mountain biking. I still enjoy it as much as I used to. tendencies, the colors, the specs! You really need to stay up to date because it’s easier than ever to be out of the loop. I am very lucky to have a team that is What celebrations are planned for your 30th anniversary? able to keep track of tendencies and to have good partnerships with suppliers, FG: We wanted to do something different for our 30th anniversary, some- too, which helps us to be quick on our feet in a constantly changing industry. thing to treat the craftsman in us. So we picked an old model we made, the XYZ [www.devinci.com/hello/323], a crazy model really. We took it out of the You biked across Canada in 2007 – tell us about that trip. box and took another look at it. That was a big WOW! FG: Way before Devinci, my “moyen de transport” was the bike. I loved riding Everyone here was happy to work on it, adding a little touch here and around on my bike, the feeling of freedom it brings. It’s so peaceful. I always there. We only made three of them with some beautiful components. It was a wanted to bike across Canada yet I never had the time. But in 2007, the facto- real treat for us and all bike fans. Plus it gave us a good perspective of the work ry was doing well and I felt the timing was right. It was fantastic. It certainly we’ve achieved and the evolution until today. It was also the start of many had a positive impact, bringing me back to the simple, basic pleasures of being really pleasant conversations. on a bike. And it gave me an opportunity to test some of our products and We also did a little something with the staff here, but nothing else too fancy. components over a longer stretch. It was fun all along the way. I think I should do it again. Thanks for your time and all the best in the future. FG: Thank you as well. It was a pleasure. You hired top Quebec rider David Veilleux of Europcar and fame. Cycles Devinci Inc. FG: David joined us to work on new road products. He specifically helped on 1555 Manic St. Chicoutimi, QC Canada G7K 1G8 the Hatchet, the gravel bike. Unfortunately, due to conjunctures in the road 418-549-6218 market, we had to postpone the other projects we were working on with Da- [email protected] vid. He has found something else since, closer to his family, too. But we really www.devinci.com enjoyed working with him, even though it wasn’t too long a time. CYCLES DEVINCI PHOTOS: www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 17 ark Rumsey, the current owner, can still recall the smell of sausages Mfrom the former location of Hard- core Bikes in Edmonton. But despite its hum- ble beginnings on “deli alley”, the shop has established itself as the pre-eminent location for two-wheeled pursuits in the city and has expanded upon its custom frames and moun- tain biking roots to embrace everything from road and cyclocross to urban and e-bikes. In 1989, Moulden Bicycles Works was start- ed by Jim Moulden offering hand-built frames and hard-to-find specialty mountain bike parts. The first shop was actually located near bustling Whyte Avenue. But its next venue had a small retail shop and a larger frame shop around the corner. The previous occupant was a smoked sausage factory serving a local deli. Two years later, the bike works opened a second retail shop directly on Whyte and, in 1992, expanded to a two-storey building a block away with “a ton of character and brick construction”, where it has been ever since. “I still remember the smell of smoked sau- sages as it had soaked into every square inch of the building – it was pretty rough but suited our image,” says Rumsey, also the shop’s first employee. “I’m pretty sure we made sure we all had our tetanus shots, but who knows... what doesn’t kill you makes you stronger, right?” In the early days, mountain biking was new to Edmonton, and the first shop carried lines such as Breezer, Bridgestone, Kona and Concorde, in addition to continuing to build frames under the Moulden brand. Rumsey remembers bombing the gravel pathways around town, embracing the new sport with suitable gusto. “When we got into mountain biking we pretty much rode them like our road bikes: at max speed on wide trails,” he explains. “So, not what we’d call mountain biking today, more like gravel riding. Back in the day we would ride the Friday Night Loop in what was effectively a paceline on the multi-use trails flat-out. It’s no wonder mountain bikes got banned from our trails as we tore by walkers at high speed.” Then came the boom in the early ’90s, and Edmonton was in the middle of mountain biking fever. Hardcore rode that wave to sig- nificant growth. In 1996, Rumsey took ownership of the re- tail side of the business, and in 2003 Moulden retired. By then the bike shop had taken over the main floor, basement and some of the sec- HARDCORE ond floor. “I think we switched over the name to Hard- core Bikes in the early 2000s,” said Rumsey. “The name originated during a conversation BIKES by Ron Johnson at the end of a long day at the original shop.”

18 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com (facing) From humble beginnings to a two-storey building, Hardcore Bikes in Edmonton walks the walk while delivering quality service. (top) Hardcore staffers (l-r) Barry Levoir, Meghan Thiessen, Kristy Hollingshead-Rumsey, Teddy (the dog), Mark Rumsey, Steve Martins, Keegan Brooks. (below right) Ready to ride...getting people on bikes. (below bottom) A welcoming showroom where the service department is the heart of the shop.

Since the early days, Hardcore has added new lines, started a weekly race series and a thriving club that produces some serious tal- ent regularly plunking their cycling shoes atop podiums locally, provincially and nation- ally, such as Caitlin Callaghan, who won the women’s 30-39 title at the 2017 CX Nationals. “Hardcore Cycling Club has been going strong for over 25 years,” says Rumsey. “During that time, the club has been a presence on the local group ride and racing community as well as at the provincial and national level compet- itively. More recently, we have had Callaghan taking a national championship in the Master A Women category in cyclocross, and Andre Sutton is always a podium threat at provincial and national level in cyclocross and mountain bike races.” The shop continues to stress service and HARDCORE BIKES innovation, two of many keys to success amongst many others, according to Rumsey. shops than available bike lines,” says Rumsey. thanks to expansion of safe cycling infrastruc- “The service department is the heart of our “That number of shops dropped by approxi- ture, as well as the popularity of long-travel shop and it is the engine that drives every- mately one per year until there was only us bikes and e-bikes. Whatever it is, or will be, thing we do,” he said. left. That has since gone up a bit, but back it seems Hardcore Bikes will be ready, willing “Our philosophy of customer service is basi- in the day we were the last man standing on and able to get the job done. cally the Golden Rule; not only treat customers Whyte Avenue.” “Bikes and cycling have been my life,” says as you would like to be treated, but also that In 2010, they landed Trek as a signature line, Rumsey. “In business, my philosophy is to get customers are gold,” he added. Rumsey has which Rumsey describes as a watershed mo- as many people on bikes and enjoying this always been a strong believer in “walking the ment. “It gave us a less niche, more well known amazing sport; do that and the business will walk” and continuously improving from staff brand as well as the great business training and take care of itself.” training to new tools, fixtures and POS system. dealer support they offer,” he says. “At the “I think Hardcore has survived and even same time, the long-standing brands we have Hardcore Bikes prospered this long for a number of reasons, such as Marin have improved enormously over 10008 82 Ave NW, Edmonton, AB T6E 1Z3 the first one being sheer stubbornness,” he the years. Later we added BMC, another well (780) 439-4599 says, explaining that in the late ’90s there known, established quality brand.” [email protected] were seven bike shops on their street. Trends Rumsey sees in the shop include www.hardcorebikes.ca “Making money then was tough with more a growth in bike commuting in Edmonton, www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 19 REPS by Ron Johnson ON THE ROAD

Jared Walker Marc Turbide Outdoor Gear Canada BMC, Mavic British Columbia, Yukon, Province of Quebec Northwest Territories E/A PHOTOGRAPHY OF VICTORIA BC VICTORIA OF E/A PHOTOGRAPHY

ared Walker started his sporting sales career as a teenager working retail here is a moment that makes it all worthwhile for Marc Turbide. It’s Jat Bernard Trottier Sport, a ski shop in Montreal. And although he left Twhen he is demonstrating a new bike from BMC, one of the brands Ville de Montreal behind when he moved to Western Canada, he never left he reps with his agency Sportech, and he gets a reaction from a customer the sales business and through his J. Walker Sales Agency currently reps for who says, “Now this is a bicycle.” According to him, that’s one of the best distributor Outdoor Gear Canada representing a massive line of 40 brands parts of the job. including Camelbak, Fox, GoPro, , Kryptonite, Linus and Thule. Turbide established Sportech 20 years ago and currently manages BMC Walker currently covers the coastal British Columbia region for OGC in- bikes and Mavic components. His territory is the province of Quebec and cluding some rather splendid territories including Vancouver and the Lower he spends most days on the road visiting clients. Mainland, the Sea-to-Sky Region, the Fraser Valley, the Sunshine Coast and Born in Montreal and raised in nearby Chateauguay, Que., Turbide has Vancouver Island. Oh, and throw in the Yukon and Northwest Territories for always been involved with cycling whether it was his own business or work- good measure. ing with Shimano for 15 years and with Mavic and BMC since 2013. “Thankfully I have two sub-reps that work alongside me to help cover this “I have always been fascinated with bikes from a very early age,” Tur- area,” he says. bide says. “I was modifying Canadian Tire bikes and making choppers with The best part of the job, according to Walker, is the people. He spends his them.” days either working in the office with a couple of sub-reps or hitting the road Even today, he and his wife have six bikes between them, and can often visiting retail partners. be found buzzing the Laurentian trails near their home. “At the end of the day, a good sales person could be selling just about “We still bike a lot,” he says. “More and more, mountain bikes. It seems anything, but getting to work alongside like-minded people is such a unique that there is a positive shift toward mountain biking in Quebec with more opportunity,” he says. “Every day I get to promote and sell products that I am and more ski areas investing.” legitimately passionate about to customers who are legitimately passionate New for Turbide this year is a demo trailer that will allow him to travel to about buying them.” Not surprisingly, the toughest part of the job is traffic. events and introduce an even larger group of people to the pleasures of “Who doesn’t hate traffic?” he says. BMC and Mavic. And, this year, he says there are some new things brewing This past year, the OGC lineup got even more exciting with the addition he’s excited to demonstrate. of DT Swiss to its list of exclusive brands. “DT has always been known for “For BMC, the word ’Trailsync’ is a game-changer technology, and right their precision spokes and hubs, but over the last couple years they have now it’s available on our Speedfox trail bikes,” he explains. “As for Mavic, been getting rave reviews on their rims and complete wheel sets,” Walker ’tubeless’ and more user-friendly and easy to install with less rolling resis- says. “This is a really exciting opportunity for us, and we see big potential tance and more comfort.” for growth.” And, he’s really hopeful that e-bikes make a major move in the coming Despite repping dozens of companies associated with cycling, Walker’s year. first love was being knee-deep in Laurentian powder from a young age. He “Dealers and consumers need to see the potential of this market,” he wasn’t really introduced to cycling until he started working for Oakley Canada says. “Europe is exploding in that category.” in Edmonton, but since then he hasn’t looked back. When he’s not driving his territory interacting with dealers, hosting demo “Funny enough, the industry is really what turned me onto cycling,” he days and showing off his amazing products, while doing his best to navigate says. “When I moved out West, I realized pretty quickly that all the ski shop Montreal traffic, Turbide enjoys cycling and mountain biking, of course, but guys I skied with in the winter would bike in the summer, so I figured why not?” also trail running, ski patroling at Mont-Tremblant and playing bass guitar. When not on the road visiting retailers, Walker can be found in or around Rock on. his Squamish home with his wife and two young girls. He’s often hiking the trails, mountain biking, stand-up paddleboarding, or chasing the powder up in nearby Whistler.

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www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 21 by Eric Anderson CONFESSIONS OF A CUSTOMER™

HIGH ON “GAME-I-FICATION”

eople literally get “high” on games. Endorphins on the money with what was also happening on real person (with a name) arrived in my in-basket Pflow into the brain when you complete or win a configurator-equipped websites for building your from the local dealer inviting me to a test drive. silly game whether it comes free on your phone or own personalized Nike, Fender guitar, Oakley That was it. Nothing about price, accessories, involves $1 million in the lottery. Games are every- and Vans products. Even fashion sites like Stitch- configurators or interest rates – no pressure. Just where – digital, video, casino, computer, TV – and fix “mix and match” entire outfits instead of other a non-intimidating invitation to a test drive. My wife they are thriving. I even hear old-fashioned board sites only offering “à-la-carte” apparel items to and I jumped at the chance, and after some hag- games are back. Warcraft and Call of Duty sales build an outfit unique to you. Everyone who man- gling, bought a car the same day as the test drive. surpass book sales on the planet. I used to get my ufactured a “personalize-able” product built inter- The points to remember here are: thrills on a BMX track – not playing Flight Simulator active and engaging configurators which focused 1. The configurator got me inside the store! and Scrabble. Jeez! What gives? on a third human sense of their customers: Touch. It was a very effective game = “bait.” Because the combination of an expanding in- Not only could customers engage with a website 2. I was already familiar with all the F&Bs and ternet, proliferating videos, digital advertising and and a video, they could even further engage with prices from the configurator before visiting. billions of techy mobile devices have drastically the product by navigating around, adding onto it, 3. I learned additional opportunities from altered our shopping habits, homo sapiens as a personalizing it and building their own fantasy… the salesman which the website couldn’t com- species is at a juncture never before approached. using their computer mouse. It’s almost touching municate. (Example: Model year sale ending Our physical state itself is being affected as we the product, while generating more endorphins next week.) look down constantly while reading incoming along the way. The mouse evolved overnight into 4. The configurator compressed the buying emails, texts, social posts or interruptive notifi- a gaming joystick with the endgame being to click process by several hours. cations. Text Neck Overuse Syndrome (TNOS) is (touch) “Buy Now.” BTW, the car I bought looked NOTHING like actually recognized in the medical journals now. The science of online shopping and advertising the one I configured online. Get it? Our society is addicted, and you know it because has also evolved into a highly scientific process Could the bicycle industry begin using config- these new technology boundaries are treading best understood by the mind-benders and be- urator websites more to engage customers and to over traditional family values… while you sneak- havioural modifiers at Amazon, YouTube, Face- send out “leads” to dealers? Specialized at www. check your calendar at the dinner table. Those book and Google. Video streaming is the next specialized.com and www.bikeconfig.com are out darn endorphins are addicting, distracting and tech barrier being broken, leading us to observe there, but they don’t generate leads to dealers like keeping people out of your showrooms. Those technologies like network television falling by the the automotive OEs do. Trek’s Project ONE web- very same endo-chemicals may even be keeping wayside. VR goggles also enhance the new bicy- site sends leads to dealers, but I honestly didn’t you from focusing on the showroom challenge you cle, motorcycle or auto “demo ride” at home on know it existed until I researched cycling configu- have in front of you. What can you do to get in on the couch… or inside your showroom if you prefer! rators for this article. Most ask you to print out your the game-i-fication action? The only human senses that the techo-world can- dream bike specs and hand carry it to your local First, look at how your customers shop for any- not provide directly to our palm is smell and taste. dealer – primitive. How about flipping that around thing nowadays – not simply a bike, parts, apparel Everything is changing under our noses (inhale), to have the OEs provide a choice on their configu- and accessories, but anything. The early internet so you need to be aware of the effects on your old rators to “send the specs” to you, the local dealer, wasn’t too addictive since it only involved one or – but now new – human cycling customers. so you can contact the prospective customer for a maybe two human senses – seeing and occasion- I recently used a game-like configurator on test ride. It worked for me buying a new Mini. With- ally hearing, if an audio track were available. Then www.miniusa.com to build my fantasy Mini Coo- out the local dealer’s proactive invitation, I never came YouTube and now streaming video, which per Countryman last month. OK, I admit it was for would have got my butt off the couch to go visit the are more fully engaging both eyes and ears at my wife. I cannot tell a lie, but I got to add on my dealership. I would have gone instead to the next the convenience of the customer, not your sales- “goodies” which I thought (hoped) she would like, configurator or trader.com to look for a used one. people. Customers can now verbally ask Google too. Endorphins were flowing while I waswinning at The digital lead generation industry is incred- or YouTube how to find a part… and change it configuration. At the end of my 15-minutegame-i- ibly sophisticated – especially in the automotive themselves. No more tapping the parts or service fied experience, learning all the features, benefits, sector. If the bicycle industry isn’t up to speed on manager for free DIY advice. Siri, Bixby, Alexa accessories and costs to the vehicle, I was present- how modern customers are being lured with con- or Google actually talk back with the answers to ed with two options at the end of the experience. figuratorgames and new digitally driven shopping questions we ask. Incredible, revolutionary… and 1. Submit configuration to local dealer. techniques, they need to look around and learn. robbing you of your customers! 2. Download configured product photo. Consumer bait – SEO, digital advertising, con- Next comes the age of configurators. You know, I chose both, then pushed back in my chair figurators, chatrooms, keywords – all need to be the “Build It” concept on many auto and some looking for a cigarette (I don’t smoke). I haven’t constantly chumming the cyber-waters for mod- motorcycle websites. Star Motorcycles (Yama- bought a new car in 10 years and I didn’t think I ern customers looking for the next shiny object ha-owned) has a configurator for their “We Build It was about to, but I did think about a test drive to on their screen. Join the modern world of game-i- and You Make It Your Own” tagline relating to the see if I liked the new AWD model… or not. Within fied, endorphin-generating smartphone lead gen- motorcycle industry’s passion to personalize, ac- 12 hours of my artistically inspired configuration’s eration. Work every single lead you receive – and cessorize and customize its products. It was right submission into the wild blue, a nice email from a be wary of getting “text neck” yourself.

22 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com Pedal Magazine Ad-2018_Layout 1 17-09-04 1:46 PM Page 1

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Information Photo: Peter Kraiker (416) 363-1292 Pedal Magazine [email protected] Please use #bicycleshow MARCH 2-4, 2018 facebook.com/bicycleshow www.bicycleshowtoronto.com BIKE TRADE’S CYCLING 2 018 DIRECTORY 2XU Canada Adventure Lights Babac Cycle Products Beet It Canada 218-5535 Eglinton Ave. W. 444 Beaconsfield Boul, #201 2355 rue Florian 212-101 Montane Blvd. Toronto, ON M9C 5K5 Beaconsfield, QC H9W 4C1 Montreal, QC H2K 2P6 Canmore, AB T1W 0G2 416-622-1010 514-694-8477 514-527-8261, 800-361-8888 403-999-3950 Fax 888-443-5723 Fax 514-694-2353 Fax 800-767-4022 [email protected] [email protected] [email protected] [email protected] www.beet-it.ca www.2xu.com www.adventurelights.com www.cyclebabac.com Beet It, Spark Nutrition LED cycling lights. 6KU, Airzound, Alhonga, A1 Imports - Compressport Alligator, Andel, Aventon, Banjo Biemme Canada (Logica Sport) 200-827 Industriel Boul Amego Electric Vehicles Inc. Brothers, Beto, Bike Attitude, 12060 Boul Albert Hudon Bois-des-Filion, QC J6Z 4T3 533 Richmond St. W., #203 Cat Eye, Citro Cycle, Crane, Montreal-Nord, QC H1G 3K7 514-850-5585, 877-850-5595 Toronto, ON M5V 3Y1 Cycle Babac, CYT, Dosun, DT 514-387-4090, 877-756-4422 Fax 450-624-9875 416-907-4922 Swiss, Ebon, Formula, Gator, Fax 514-387-1534 [email protected] Fax 647-346-0061 Hozan Tool, INOX, J.A. Stein, [email protected] www.a1imports.ca [email protected] Kenda, KMC, Kool Stop, Lifu, www.biemmeamerica.com Blizzard Balm, Buzz Light, www.amegoev.com Ming Tay, Mirrycle, MKS, www.logicasport.com Compressport, Fitletic, Grabber, Neco, Nitto, Oury Grip, Pace, Apis, Biemme, Briko, Corsino, Kinetic, Life Sports Gear, Lorpen, Apogee Sports Inc. Park Tool, Pedalbelt, Polisport, De Rosa, , Eletto, Polar Bottle, Source, Stabilicers, 113 Rue de New York Protek, Purple Extreme, Rubena, Sells, Veloflex. Time Clip, TomTom. Saint-Augustin-de-Desmaures, QC Safari, Schwalbe, Securex, Select, G3A 0A8 Shimano, Sturmey Archer, ACS Distributing 418-878-6808, 877-770-9090 Sunrace, Suntour, Super Lube, 26 Allaura Blvd. [email protected] Taya Chain, Tektro, Velo, Vuelta, Aurora, ON L4G 3S5 www.apogee-sports.com Wald, Wellgo, Xcell, YPK, Zefal, 905-841-7868, 800-668-2531 Zenzo. Bike Trade Canada Fax 905-841-7816 ARG Sports Ltd. 260 Spadina Ave., #200 [email protected] 3604 boul. Poirier Ltd. Toronto, ON M5T 2E4 www.acsdistributing.com St. Laurent, QC H4R 2J5 2385-A Royal Windsor Dr. 416-977-2100 Apollo, Bryton. ESI. Free 514-625-4765 Mississauga, ON L5J 1K9 Fax 416-977-9200 Agent, Gemini, Jetblack, Kali, [email protected] 905-855-3763 Bike Trade Canada. See Pedal KHS, Manhattan, Radius, www.arg-sports.com Fax 905-855-7587 Magazine. Rockymounts. Bar Fly, Bicycle Line, Ceramic [email protected] Speed , Cinelli, Cleatskins, www.bellsports.net Action Traders Ltd. Connex, Corima, Crane, FMB, Acorn, All Good, Colmar, 722 Chester Rd. IXOW, Izumi, Miche, MKS, Craghoppers, Dare2b, ENO, Delta, BC V3M 6J1 Motorex, Nitto, Sugino, Time, FoxRiver, Hot Chillys, Jupa, Kari 604-521-1127, 855-521-1127 Tufo, Wilier, . Traa, Kavu, Krimson Klover, Fax 604-521-0514 Luhta, Manzella, Outdoor BionX International Corp. [email protected] Argon 18 Survival Canada, Peppers, Snow 455 Dr. www.infinitycycleworks.com 6833 Ave. De L’Épée, #208 Angel, Woolrich. Aurora, ON L4G 7A9 Infinity Bicycles. Montréal, QC H3N 2C7 905-726-9105 514-271-2992, 877-578-1818 [email protected] Action Velo Plus Inc. Fax 514-271-0423 www.ridebionx.com 4278 Manon St. [email protected] BionX OEM and Conversion Sherbrooke, QC J1N 3T6 www.argon18bike.com E-Bike Systems. 819-347-1753 Argon 18. Fax 819-347-1817 Belize Bicycle Canada BlackSpire www.actionveloplus.ca Arkel Inc. 2950 Lapierre St. #5-730 Eaton Way 2520 Roy St. Lasalle, QC H8N 2W9 Delta, BC V3M 6J9 Eyewear/COS Sherbrooke, QC J1K 1C1 514-933-2595, 877-933-2595 604-522-6644, 800-567-5440 8360 Mayrand St. 819-564-3434, 888-592-7535 Fax 514-933-3296 Fax 800-555-3649 Montreal, QC H4P 2C9 Fax 888-564-3017 [email protected] [email protected] 514-737-6777, 800-363-2341 [email protected] www.belizebike.com www.blackspire.com Fax 514-342-2569 www.arkel-od.com 2Rider, Baad Rad, Bad Boy, Blackspire bicycle components. [email protected] Panniers, Handlebar bags. Buddy Trike, Capri, CarryAll, www.adidas.com/Eyewear Combat, Cool-eRider, Dash, Blade Carbon Wheels Adidas eyewear. ASSOS North America E-Ped, E-Rider, E-Trike, Elek-trike, (RM Cycling Products) 7, ave de la Baie de Valois Handy, Kick’N’Go, Micah, Porta- 10 Springwood Crt. Pointe-Claire, QC H9S 5H3 Bike, Razor, Ripstick, Super Soco, Barrie, ON L4N 5V1 514-313-3339, 800-266-4903 Toucan, Tri-Rider, Twin-Rider, 416-434-1925 Fax 514-694-0422 Twin Tri-Rider, TW Bents. [email protected]; [email protected] www.bladecarbonwheels.com www.assos.com Blade Carbon Wheels. Cycling apparel.

24 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com BlueRiver Trading Champ Tools Cycling Canada 16-240 Viceroy Rd. 22 Blair Cres. 2197 Riverside Dr., #203 Concord, ON L4K 3N9 Barrie, ON L4M 5Y5 Ottawa, ON K1H 7X3 905-738-9401 705-818-9286 613-248-1353 Fax 905-738-8145 [email protected] Fax 613-248-9311 [email protected] www.champtools.ca [email protected], www. Distributions Lyncee Inc. www.bluerivertrading.com Bicycle Workstands cyclingcanada.ca 925 rue des Calfats Ahnu, Clif, EcoSouLife, Klean and Equipment. Lévis, QC G6Y 9E8 Kanteen, Soybu. Cycling Sports Group Canada 418-903-4913 Chariot Carriers 2855 Argentia Rd., #4 [email protected] Bolle/Bushnell Performance 105-5760 9th Street SE Missisauga, ON L5N 8G6 www.distributionslyncee.com Optics Calgary, AB T2H 1Z9 905-814-0854 Aclima, BKool, DexShell, 140 Great Gulf Dr., #B 403-640-0822 Fax 905-814-6749 effetto mariposa, Enforma Vaughan, ON L4K 5W1 Fax 403-640-0759 www.cyclingsportsgroup.com Socks, EVT, Gear Up, Gloworm, 905-771-2980, 800-361-5702 [email protected] Cannondale, Fabric, GT, Hirzl, Interlock, Jazdo, Knipex, Fax 905-771-2985 www.chariot.thule.com Schwinn, Sombrio, Sugoi. Morpho, New Looxs, Nortec, www.bushnell.com Bike trailers, child bicycle o-synce, Orange Seal, Onza, www.bolle.com trailers. Orontas, Plein Air, Polaris, Racer Helmets, Goggles, Sunglasses. France, ROK Straps, Saber Clawz, CLUG Brands Inc San Marco, Skibat, Slipnot, Box International/ Unit 120 - 6091 Dyke Rd. D’Amour Bicycles & Sport Terrene, Trisock, Wera. Multi-Caisses Inc. Richmond B.C. V7E 3R3 5000 Francois Cusson St. 350 Fortin St. [email protected] Lachine, QC H8T 1B3 Distribution Pro-Excellence Inc. Quebec City, QC G1M 1B1 www.getclug.com 514-637-6511, 800-363-8743 (NAOS) 418-527-2549, 800-463-2549 Clug storage products Fax 514-637-7999, 800-639-7999 60B Marie-Victorin Fax 418-527-5856 [email protected] St-Francois-du-Lac, QC J0G 1M0 [email protected] Craft Canada www.damourbicycle.com 450-561-9997 www.box-international.ca 2801 blvd des Promenades Air Race, Alex Rims, Allen Rack, Fax 819-475-3084 Bike Cases, Tool Cases, Ste-Marthe-sur-le-Lac, QC V2A 7J1 American Classic, Amoeba, [email protected] Rackmount. 438-398-2535 Ashima, Baradine, Bar Mitts, www.na-os.com [email protected] Beto, Bike Workx, Buzz rack, Attitude, Buckner, Cold Field, Brodie Bikes/Cybersport Ltd. www.craftsports.us Carnac, Chamois Butt’r, CST Reflex, Stadium Xperts. 280 SW Marine Dr. Craft cycling apparel Tires, DT Swiss, Dynaplug, Vancouver, BC V5X 2R5 Echowell, Elite Trainer, Exit, DK Canada 604-325-2033, 800-779-1772 Croozer Inc Expedition bags, FLR, Formula 5064 Notre Dame West Fax 604-325-2023 4807 32nd Street SE, Unit #40 Bicycle, FSA, Full Speed Ahead, Montreal, QC H4C 1T1 [email protected] Calgary, AB, T2B 2X3 Hozan, Hussar, Hutchinson, Ice 514-933-6377, 877-841-6680 www.brodiebikes.com 855-649-7195 Toolz, Infini, Joy-Tech, Kalloy, [email protected] Brodie Bicycles. [email protected] KMC Chains, Kool Stop, KRace, www.jaggerco.com www.croozer.com Limar Helmets, Maxx-Lock, DK Bikes. Canadian Independent Bicycle Croozer, Kiddy Van. Microshift, Mirrycle, Moon, Retailers Association (CIBRA) Novatec, Phil Wood, Pillar Dux Outdoors Inc. 43 Hanna Ave Spokes, Pletscher, Pro-Wheel, PO Box 55570 Toronto, ON L0S 1J0 EU-CAN Distribution RST Suspension, Seat Cap, Selle Import Plaza 416-427-2870, 866-528-2822 10-1566 Clarkson Road N San Marco, SeaSucker, Selle SMP, Surry, BC V3R 0A7 Fax 866-898-3320 Mississauga, ON L5J 2W9 Shimano, SKS Pumps, Smart 604-541-8826 [email protected], www.cibra.bike 1-888-997-2885 Ext. 702 Tool, Spinergy, SportCrafters, [email protected] [email protected] Stolen, Stronglight, Sun Ringlé, www.duxhelm.com Canadian Sporting www.eucan.bike Sun Race, SupaCaz, Tektro, Dux Helm. Goods Association Cube Bikes Tranz-X, Via saddles, Vee Rubber 10-225 The East Mall, Unit 1272 tires, Velo Enterprise, Vittoria, eProdigy Bikes Toronto, ON M9B 0A9 Cycles Devinci Inc. VP Components, Wald, Wellgo, 140-11180 Voyageur Way 416-726-9704, 844-350-9902 1555 Manic St. Wheel Manufacturing, XPedo, Richmond, BC V6X 3N8 [email protected] Chicoutimi, QC G7K 1G8 Zefal, Zixtro, Zoom. 888-928-9328 www.csga.ca 418-549-6218, 888-338-4624 [email protected] Fax 418-549-3991 Dekerf Cycle Innovations www.eProdigyBikes.com Cat5Gear [email protected] 160-5900 #6 Road Light Electric Vehicles. 29 Little John Rd. www.devinci.com Richmond, BC V6V 1Z1 Dundas, ON L9H 4G8 Devinci, Biknd. 604-241-1143 EuroCycle Inc. 905-308-0584 [email protected] 105 Frini Crt. [email protected] Cycles Marinoni Inc. www.dekerf.com Woodbridge, ON L4H 2V6 www.cat5gear.ca 1067 rue Levis Dekerf bicycles. 905-264-9584 Terrebonne, QC J6W 4L2 [email protected] Cervelo Cycles Inc. 450-471-7133 Diamond Sports Inc. www.eurocycle.ca 15 Leswyn Rd., #1 Fax 450-471-9887 8-1005 Alpha Lake Rd. Bicycles and Toronto, ON M6A 1J8 infocyclesmarinoni.com Whistler, BC V0N 1B1 components. 416-425-9517, 866-CERVELO www.cyclesmarinoni.com 604-905-8599, 866-938-9409 Fax 416-425-6795 4iii, Alligator, Ambrosio, Fax 604-938-9409 F3 Distribution Inc. [email protected] BiciSupport, Bike Ribbon, [email protected] 200-2045 Francis St. www.cervelo.com Cadence Tires, Campagnolo, www.diamondheadsports.com St-Hubert, QC J4T 0A6 Cervelo. Challenge, Columbus, Deda Bliz Active, Dr. Zipe, Halti, 450-923-0880, 866-923-0880 Elementi, Dedacciai Strada, Elite, Gipron, Parentini. 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www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 25 Fact Canada Great Western Bicycle Company Kona/TBG The Bicycle Group 105 McLean St. 232 W. 7th Ave. 381 Railway St. Quesnel, BC V2J 2N6 Vancouver, BC V5Y 1M1 Vancouver, BC V6A 1A4 250-992-7250, 877-322-8348 604-872-2446, 877-872-2446 Imperial Pacific Trade 604-684-4933 Fax 250-992-7210 Fax 604-872-0226 333-7184 120th St. fax 604-684-6332 [email protected] [email protected] Surrey, BC V3W 0M6 [email protected] www.fact-canada.com www.gwbicycle.com 604-230-6853 www.konaworld.com Barefoot Science, Lactate Pro, 4iii, Airshot, BBB, Campagnolo, Fax 604-590-2218 Kona. Moxy Monitor, PhysioFlow, Challenge, Effetto Mariposa, [email protected] Polar, Pulse, SpiroTiger, Tacx Fulcrum, IRC, KMC, Praxis, www.impaccycle.com KTM/GRIP Distributing Trainers, Zephyr. Purple Extreme, Ryde, Sapim. Impac performance cycle gear. 3431 County Road 10 Port Hope, ON, L1A 3V5 Fourth Floor Distribution Helvetia Sports 905-269-2288 412 Bloor St. W. 744 Walkerfield Ave. Impulse Group Inc./Rosspar Fax 905-753-2115 Toronto, ON M5S 1X5 Peterborough, ON K9J 4W6 20-1755 Plummer St. [email protected] 416-928-6582, 866-965-6582 705-761-9010, 800-716-9010 Pickering, ON L1W 3S1 www.ktmbicycles.ca Fax 416-920-3354 Fax 866-596-0005 905-837-0599 KTM bicycles. [email protected] [email protected] Fax 905-837-5006 www.fourthgloordistribution.com www.helvetiasports.com [email protected] Lama Cycles Achielle, B&W Int’l, Babboe, Swissstop Brake Pads. www.impulsegroup.ca PO Box 6114 Succ Rock Forrest Basil, Bibia. Bookman, Hebie, Hybrid Electric MTB & DH Sherbrooke, QC J1N 3C8 Spanninga, Widek. Hill Eater E-Bikes E-bikes. 819-569-5262, 888-295-5262 235 Richard Flack Rd. Fax 819-569-5248 Fox Canada Inc. Salt Spring Island, BC V8K 1N4 In-Sport Fashions Inc. [email protected] 58 Aero Dr. NE, #113 250-538-0911 125, boul. Montpellier www.lamacycles.com Calgary AB T2E 8Z9 www.juicedriders.ca Montreal, QC H4N 2G3 Absolute Black, Five Ten, 403-444-1400 ATIA, Busch & Müller, 514-385-1577, 800-465-9637 Industry Nine, NS Bikes, [email protected] Expedition Battery, Grin Tech, Fax 514-385-9940 Octane One. www.foxhead.com/ca High, High Power, Juiced Bikes, www.insport.ca Fox clothing and accessories. Juiced Riders, Kenda, Schwalbe, Astral, Chaco, Exped, Icemule, Lambert Tektro, Ursus. Osprey, Toni Sailer. 1000, rue des Riveurs Genesis Cycle Levis, QC G6V 9G3 465 Fenmar Dr. Hwy Nineteen Sports Infinit Nutrition Canada 418-835-5659, 1-888-522-2453 North York, ON M9L 2R6 2800 John Street, Unit #20 1540 McDougall Ave, Unit 11 Fax 418-835-5322 416-749-7860, 888-744-4452 Markham, ON L3R 0E2 Windsor, ON N8X 3N2 [email protected] Fax 416-749-0882 905-940-2797 519-567-8851, 877-691-3835 www.cycleslambert.com [email protected] Fax 905-475-6346 [email protected] 1st Endurance, Abus, www.genesiscycle.ca [email protected] www.infinitnutrition.ca Avid, Basil, Bern, BionX, Brooks, Alligator, DNP, Genesis, Hornit, www.nineteenwetsuits.com Custom Blended Nutrition Campagnolo, Cat Eye, Chamois Innova, iPulse, JetBlack, Kenda, Nineteen. Solutions. Butt’R, Clif, Club Ride, CST, KMC, Nano, Promax, Proviz, CycleOps, Deity, Dissent, Samox, Skully, Stealth, Tektro, iGo Electric Jagger Sports Co. Eclypse, Enduro, EVO, EVOC, Trik Topz, Velo, Widek, YST, 1340 55th Ave., 5064 Notre Dame West. Fizik, FSA, Garmin, Genuine ZycleFix. Lachine, QC H8T 3J8 Montreal, QC H4C 1T1 Innovations, G-Form, Gore 514-637-2365, 866-996-6686 514-933-6377, 877-841-6680 Wear, Honey Stinger, Jagwire, Giant Bicycle Canada Fax 514-637-4476 [email protected] K-Edge, Kenda, Kind Shock, 100-2255 Dollarton Hwy [email protected] www.jaggerco.com KMC, Kuat, , Look, N. Vancouver, BC V7H 3B1 www.igoelectric.com BOX, DK, Fly Racing, Hyper, Maxxis, Michelin, Mirrycle, 604-987-3600, 800-665-9311 iGo electric bicycles and Krusher BMX, MacNeil BMX, Muc-Off, Nantucket, Nuun, Fax 604-987-3601 scooters. Snafu. ODI, OnGuard, Park Tool, [email protected] Pedros, Pirelli, Polisport, www.giant-bicycles.com/en-ca IMBA – International Mountain The KAZAK Group Powerbar, Powertap, Renthal, , accessories. Bicycling Association 148-555 Strathcona Blvd SW Rock Shox, Sapim, Saris, IMBA Canada Calgary, AB T3H 3B6 Schwalbe, Selle Royal, PO Box 1131 403-818-1133 Shimano, Simcoe, Sram, Stan’s 2155 Skyline Drive [email protected] No Tubes, SwissStop, Tacx, Garibaldi Highlands, BC www.thekazakgroup.com Tektro, Tifosi, Torch, Trail-Gator, V0N1T0 Energylab. TRP, Truvativ, Vega, WD-40 Bike, 778-871-7307 Weehoo, Wheels Manufacturing, [email protected] Kickstart Scooters Wolf Tooth, Zefal, , Zwif. www.imbacanada.com Canada Ltd. Grands Prix Cyclistes de Québec 135-1 Wiltshire Ave. Lanctôt Ltée et de Montréal Impact Canopies Canada Inc. Toronto, ON M6N 2V7 5290 boul Thimens 619 rue le Breton 1371 Kebet Way (by appointment) St-Laurent, QC H4R 2B2 Longueuil, QC J4G 1R9 Port Coquitlam, BC V3C 6G1 416-702-3636 800-361-5045 450-671-9090 604-464-1371, 877-776-6655 Fax 514-370-9876 [email protected] [email protected] Fax 604-464-1372 [email protected] www.rlanctot.com www.gpcqm.ca [email protected] www.sidewalkerscooters.com Julbo, Koali, Lightec, Menrad, www.impactcanopy.com Sidewalker Scooters. Mexx, Morel, NRG, Nomad, Oga, Owp, , Sidas. Impact I.S. Design Inc/ Ecolo Cycle 200, chemin St. Francois-Xavier, Local 100 Delson, QC J5B 1Y1 Ph/Fax 450-635-0002, 800-361-7085 [email protected] www.ecolo-cycle.com Ecolo-Cycle.

26 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com Le Groupe Securi-Sport Medion Corporation/e load Oakley Canada 2055 ave Branly 1600-2300 Yonge St. 2660 rue Diab Quebec, QC G1N 4C7 Toronto, ON M4P 1E4 St. Laurent, QC H4S 1E8 418-683-5432, 800-834-6694 416-222-3218, 888-606-7511 877-322-1065 Fax 418-683-7020, 800-834-6695 Fax 416-222-5818 [email protected] [email protected] [email protected] www.octto.com Outdoor Gear Canada www.securisport.com www.eload.net Oakley sunglasses 10, 555 boul Henri Bourassa Ouest Customized equipment. Eload capsules, formula and gel. St-Laurent, QC H4S 1A1 OCTTO Components 514-332-1320, 800-363-0693 Live to Play Sports Minelli 2-282 Avenue Rd. Fax 514-335-1691 1465 Kebet Way 111 rue Cameron Toronto, ON M4V 2G7 [email protected] Port Coquitlam, BC V3C 6L3 Hudson, QC J0P 1H0 416-558-4428 www.ogc.ca 604-552-2930, 800-663-8916 514-247-1019, 888-MINELLI (by appointment) Bell, BlackBurn, Bombtrack, Fax 604-552-2932 Fax 450-458-1943 [email protected] Camelbak, CoPilot, DT Swiss, [email protected] [email protected] www.octto.com Éclat, Federal, Fien, Fiend, www.livetoplaysports.com www.minelli-bikes.com Octto is a division of Cyclo Finish Line, Fitbikeco, Fox, 3T, 45NRTH, 49N, Adams, Minelli Bicycles. Mondo Ltd. Fuse, , Giro, GoPro, Avid, Axiom, Bike Guard, House of Talents, Kryptonite, Blackspire, Bosch, Cane Creek, Montreal Bicycle Show OHM Cycles Ltd. Linus, Marzocchi, Merritt, Continental, Crank Brothers, PO Box 24546 103-930 Harbourside Dr. Profile Design, Radio, S & M, Crud, CycleAware, , Del Brossard, QC J4W 3K9 N Vancouver, BC V7P 3S7 Salt, SaltPLUS, Selle Italia, Sol, DMR, Donnelly, Endura, 514-931-3336 604-639-8863, 866 646 2925 Speedplay, Tall Order, Vittoria, Ergon, Ethirteen, Feedback Fax 514-931-3336 [email protected] WeThePeople, White Lightning, Sports, Five Ten, Formula [email protected] www.ohmcycles.com Yuba, Zardoz. Hubs, Haro, Hiplok, iBert, IXS, www.salonduvelo.com Electric bikes. Jagwire, Kenda, Kind Shock, Paris Glove of Canada Ltd. Kinetic, KMC, Kool Stop, Lizard Motorino Electric Scooters On the Edge Canada 255 Montée de Liesse , Masi, Maxima, Mirrycle, 336 West 2nd Ave 1031, rue Jacques-Bedard Montreal, QC H4T 1P5 , ODI, Panaracer, Vancouver, BC V5Y 1C8 Quebec, QC G2N 1E4 514-345-0135, 800-363-2237 Park Tool, Premium, Problem 604-331-0555, 877-310-0554 418-654-3214 Fax 514-342-7263 Solvers, Quarq, RockShox, Salsa, [email protected] [email protected] [email protected] Schwalbe, SeaCoast, Serfas, www.motorino.ca www.ontheedge.ca www.parisglove.com Snafu, SockGuy, Spank, SRAM, Enve Composites, Pivot Cycles, Auclair, Behar, Kodiak, Life/Style, NOTUBES, Sunrace, Super B, MV Canada Inc. Rotor Bike Components. Paris Glove, Prestige, Vittadini. Taya, Tektro, Thomson, Topeak, 206-101 du Moulin St. Tri-Flow, TRP, Truvativ, Vee Magog, QC J1X 4A1 Orange Sport Supply Inc. Tire Co., Wahoo Fitness, Wald, www.mvc46.eu 106-2433 Dollarton Hwy. Wheels Mfg., WTB, Yakima, Zipp. 514-405-5359, 844-496-8477 N. Vancouver, BC V7H 0A1 [email protected] 604-990-5110, 877 990 5554 Louis Garneau Sports Inc. Castelli, Sportful, Karpos Fax 604-990-5884 30, rue des Grands-Lacs [email protected] Pedal Magazine St-Augustin-de-Desmaures, North American Bici Ltd. www.orangesportsupply.com 260 Spadina Ave., #200 QC G3A 2E6 1645 Sismet Rd., #6 100%, Abbey Tools, Apidura, Toronto, ON M5T 2E4 418-878-4135, 800-463-8356 Mississauga, ON L4W 1Z3 Barfly, Bar Mitts, Birzman, 416-977-2100 Fax 418-878-4335 905-629-2079 Boeshield, Chris King, CLUG, Fax 416-977-9200 [email protected] [email protected] CycleOps, Cyclus, Dissent Labs, [email protected] www.louisgarneau.com www.bici.ca Dumonde Tech, DynaPlug., [email protected] Louis Garneau. Distributor of fine Italian Road Enduro, eNVy, Fix It Stix, Full www.pedalmag.com bikes, components, clothing and Speed Ahead, Gravity, Gravity www.skitrax.com MammaCangura/Bellelli Canada accessories. Dropper, Grip Studs, Honey Bike Trade Canada, Canadian/ 187 Brunswick Blvd Stinger, Ice Toolz, KMC, Kool US IRONMAN Series Official Pointe-Claire, QC H9R 5N2 NRG Enterprises Ltd. Kovers, Kool Stop, KORE, Program, Pedal Magazine, 855-761-0240 508A Latimer St. Magura, Niterider, North Shore SkiTrax Magazine, Toronto [email protected] Nelson, BC V1L 4T9 Billet, Oury, Paul Componenets, Bicycle Show Official Program. www.mammacangura-na.com 250-352-2099, 800-665-4362 Personal Best Products, Pinhead Child bicycles, carriers, Fax 250-352-2038 Components, PowerBar, Pedego Electric Bikes Canada and trailers. [email protected] PowerTap, PURE, Robert Axle PO Box 656 www.nrgenterprises.com Project, Sapim Spokes, Saris, Nelson, BC V1L 5R4 Canada 7iDP, Benno, Chromag, Schwalbe, SKS, Stans No Tubes, 250-509-1686 , 888-777-2066 6-1152 Franklin’s Gull Rd. CushCore, Early Rider, Hope, HT, Supacaz, Tri-Flow, V-Sixty, [email protected] Parksville, BC V9P 2M9 Huck Norris, Jones, Julbo, Leatt, Velocity Rims, Velox, Vision, www.pedegoelectricbikes.ca 250-248-2828, 888-655-5333 Maxxis, Melon, MRP, Orange Weldtite, Wellgo, Wheels Pedego Electric Bikes. [email protected] Seal, Ortlieb, Power Grips, Manufacturing, Wheelsmith, www.marinbikes.com Ravemen, RedMonkey, Sensus, Willworx, Xpert. Podium Imports Marin bikes. Surly, Unior, USWE. PO Box 1154 Penticton, BC V2A 6J9 MasterLock Co. Ltd. Nutcase Helmets Canada Ltd. 250-493-1144 3300 Ridgeway Dr, Unit 1 6-1152 Franklin’s Gull Rd. Fax 250-493-8880 Mississauga, ON L5L 5Z9 Parksville, BC V9P 2M9 [email protected] 800-227-9599 250-586-2262, 877-688-8922 www.podiumimports.ca Fax 800-229-0081 Fax 250-586-2080 Arundel, Bonk Breaker, [email protected] [email protected] CarboPro, Garmin, Headsweats, www.masterlock.com www.nutcasehelmets.com Huma Gel, ISM, K-Edge, Pioneer, Cable locks, U-Locks. Nutcase Helmets. SaltStick, Speedfil, Steadyrack, Triswim, Wrightsock.

www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 27 Polar Electro Inc. Race Face Components Ryders/Bugaboos Eyewear Co. Smith Sport Optics Canada 2350 46th Ave. 209-8327 East Lake Dr. 758 Harbourside Dr. 201-814 rue Guimond Lachine, QC H8T 2P3 Burnaby, BC V5A 4W2 N. Vancouver, BC V7P 3R7 Longueuil, QC J7T 2A1 514-636-3302, 888-918-5043 604-415-2350 604-924-2393, 800-665-2903 450-928-0001, 888-681-8886 Fax 514-636-4707 Fax 604-421-5332 Fax 604-924-1028 Fax 888-318-1410 [email protected] [email protected] [email protected] [email protected] www.polarca.com www.raceface.com www.ryderseyewear.com www.smithoptics.com/ca Polar Heart Rate Monitors. Race Face Components, Ryders Eyewear. Sunglasses, Perscription eyewear, Clothing. Goggles, Snow Helmets. Procycle Ryeka Sport 9095 25th Ave. Raleigh Industries 12-2355 Royal Windsor Dr. SOLESTAR (Paris Orthotics) St-Georges, QC G6A 1A1 of Canada Ltd. Mississauga, ON L5J 4S8 3630 1st Ave. E. 418-228-8934 2124 London Lane 905-602-9988, 866-602-9988 Vancouver, BC, V5M 1C3 Fax 418-228-8880 Oakville, ON L6H 5V8 Fax 289-729-0036 800-848-0838 [email protected] 905-829-5555 [email protected] Fax 855-381-2157 www.procycle.com [email protected] www.ryekasport.com [email protected] eVox, , Rocky Mountain. www.raleigh-canada.ca Bobo’s Bar, eLoad, Endurance www.solestar.com Raleigh Bicycles. Tap, K’UL Chocolate, Picky Bar, Solestar, Solestar Carbon Insoles, Pro Circuit Endurance RunGum, Skratch Labs, Sport Solestar Kontrol Insoles. 225 Industrielle St. Suds. Delson, QC J5B 1W3 RETRAKS Solide Design Inc. 450-632-9666, 800-565-2639 S4 Suspension 694 boul Curé-Boivin Fax 450-632-2311 Retraks Canada 103-801 Rue Pasteur Boisbriand QC J7G 2A7 [email protected] 2417 Main St., Suite 10 Saint-Jérôme, QC J7Z 0E2 450-420-1261 www.procircuit.ca/endurance West Kelowna, BC V4T 2H8 450-504-1148 Fax 866-532-8987 X1 Endurance, Performance, 844-215-4552 Fax 450-504-2467 [email protected] Organik and Hightech Nutrition [email protected] [email protected] www.solidedesign.ca Energy Drinks, X4 Liquid Gel. www.retraks.com www.s4suspension.com Design and manufacture Crate Works Bike Boxes, ReTraks Mountain biking shocks sporting goods displays. Progressive Sales Canada Bike Bags & Protective Covers, and forks maintenance and Electronic Inc. Sports Solutions Storage Systems, rebuilding. Sombrio 2845 Argentia Rd, Unit # 1 Sportube Ski & Snowboard 201-8327 East Lake Dr. Mississauga, ON L5N 8G6 Boxes, Tri All 3 Sports Velo Safes, Santana Canada Burnaby, BC V5A 4W2 905-625-5196, 866-776-7371 Triathlon Bags, Trico Sports 208 37 Avenue NE 866-632-1654 / 888-637-1513 Fax 905-812-5284 Ironcase. Calgary, AB T2E 2L9 [email protected] [email protected] 403-813-1260 www.sombriocartel.com www.ps-canada.ca Fax 403-276-7617 Sombrio clothing. Diamondback Fitness, Lifecore 10-1225 East Keith Rd. [email protected] Fitness. N. Vancouver, BC V7J 1J3 www.santanacanada.ca Spaso Sports (by appointment only) Santana tandems. 9880 rue Clark, 21-S R.B. Inc./ 604-980-9938, 800-663-2512 Montreal, QC H3L 2R3 2464 Dufferin St. [email protected] /Mica Sport Canada 514-277-5666, 866-404-5666 Toronto, ON M6B 3P8 www.bikes.com 9 Monica Lane Fax 514-227-1558 416-787-4998, 800-361-7427 Rocky Mountain bicycles. Bracebridge, ON P1L 1P8 [email protected] Fax 416-787-2709 705-646-2462, 800-667-6422 www.spaso.com [email protected] Roblin Athletic Inc. Fax 705-646-2464 Felt, TIME www.rbinc-sports.com 1457 Chevrier Blvd. [email protected] 1st Endurance, 4ID, A2B, Abus, Winnipeg, MB R3T 1Y7 www.micasport.com Specialized Bicycle Components Accelerade, Aqua Joe, Avid, 204-477-5100, 888-762-5467 Chums, Contour, DDM, Mica, Canada Inc. Belize, Beljum Budder, Bikefit, Fax 800-306-7423 Scott, SP Gadgets, Syncros. 20975 rue Daoust BKool, Campagnolo, Chamois [email protected] Ste-Anne-de-Bellevue, QC H9X 0A3 Butt’r, Crankbrothers, Crono www.skins.net Schwalbe North America 514-457-1222, 800-465-8887 Metro, Cult, Cycloc, Cytomax, Skins technical wear. 106-19 Dallas Rd. Fax 514-457-6052 Dahon, Deore, Easton, Easy Victoria, BC V8V 5A6 [email protected] Laces, Evo, F and Y, Fox, Fred RSD Bikes 250-598-0397, 888-700-5860 www.specialized.com Perry, Fuel Belt, Geax, Glide, Go 284 Wildcat Rd. Fax 250-598-2018 Specialized Bicycles and Cycle, Gusset, Hoka, Jagwire, Toronto, ON M3J 2N5 [email protected] components. Jamis, Kazam, Kendra, Leveraxe, 416-773-0030 www.schwalbetires.com Look, , Maxxis, Michelin, Micro, Fax 416-667-0047 , tubes, rim tape, SpherikBike Monkey Fingers, Muc Off, [email protected] clothing. 100-850 Des rocailles NiteFlux, Onguard,, Polarpak, www.rsdbikes.com Quebec, QC G2J 1A5 Profile Design, Pro Tec, Ragged RSD Bikes and components. Shimano Canada Ltd. 581-742-1717 Edge, Rav X, Rock Shox, 427 Pido Rd. [email protected] Rubena, Saint, Saris, Seattle Ryder Distribution Inc. Peterborough, ON K9J 6X7 www.Spherikbike.com Sports, Shimano, Shwalbe, Skin 1820 Glasgow St. 705-745-3232, 877-377-5211 Road, MTB, cyclo-cross, fat bikes. Strong, Skuut, SOS Socks, Speed Kitchener, ON N2N 0A7 [email protected] Laces, Sport Slick, Sram, Stolen, 519-743-5758 www.shimano.com Sport Dinaco Subrosa, Sweat GUTR, Tactical, Fax 519-743-2727 4330 rue Joseph-Dubreuil Team X, Tektro, Time, Tri-All [email protected] Shoc Doc Lachine, QC H8T 3C4 3,Tri Flow, Truvative, Vittoria, www.ryderbmx.com 4040 Redford St. 514-636-8081 Xterra, Zensah, Zym. www.ryderdistribution.com Port Alberni, BC V9Y 3R8 Fax 514-636-0442 Banned, Bone Deth, Cult, 250-724-7917 [email protected] Eastern Bikes, Fairdale, Flybikes, [email protected] www.sportdinaco.com G-Sport, Lotek, Nirve, Kinder, www.shockdoc.ca Alpina, Farm to Feet, Gloryfy, Total Bmx, Odyssey, Primo, Rant, Precision suspension and brake Hollywood, Inno, Leki, Lowa, Shadow, Conspiracy, Stranger, servicing. Rohner, Seirus, Vaude. Subrosa, Sunday.

28 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com Stevens North America Taiwan Trade Center (TAITRA) Uber Sports - GU 626 O’Connor St. 1410-2 Queen St. E. 67-1833 Coast Meridian Rd. Ottawa, ON K1S 3R8 Toronto, ON M5C 3G7 Port Coquitlam, BC V3C 6G5 613-233-2505 416-363-9946 604-945-6798, 877-945-6798 [email protected] Fax 416-363-2023 Fax 604-945-6761 www.stevensbikescanada.word- [email protected] [email protected] press.com http://toronto.taiwantrade.com.tw www.ubersports.ca DEALERS Stevens bikes. Information on suppliers in Bicycle bells, Gu Energy, Injinji, Taiwan. Speedfil. STAC Performance WANTED 154A Arnond St. Techno Cycle Uno Imports Inc. New Hamburg, ON N3A 2C7 4710 St-Ambroise St., #136 351 Nash Rd. N., #3 226-600-0830 Montréal, QC H4C 2C7 Hamilton, ON L8H 7P4 [email protected] 514-846-1486 905-543-8149, 888-549-4482 www.staczero.com [email protected] Fax 905-543-9040 STAC Zero bike trainer. www.technocycle.ca [email protected] School for mechanics and www.unoimports.com ANNUAL 2017 Stage-Race Distribution technicians. Giordana, Jelly Belly, M.O.s.t, 345 Sorauren Ave., Unit #4 . Part 1 Toronto, ON M6R 2G5 Thule Canada BUYERS

416-823-2040 710 rue Bernard Vancouver Bike Show GUIDE2017 Road and Urban Bikes Fax 416-445-1479 Granby, QC J2J 0H6 260 Town Centre Blvd, #102 [email protected] 450-777-3773, 800-561-0716 Markham, ON L3R 8H8 FAR EAST TOURING www.stage-race.com/canada Fax 450-777-3615, 800-361-6389 905-477-2677, 800-891-4859 E-BIKE REVOLUTION LATEST ELECTRONIC TECH Alto Velo, Carrera, [email protected] Fax 905-477-7872 CANADA 150 GREAT RIDES $5.95 www.ped almag.com HOT RIDES Felt, Opus, CeramicSpeed, Olympia, Rauler, www.thule.com [email protected] Ridley, Cannondale

Registration Number 9874 Agreement Number 40064311 Printed in Canada Tuft, Pendrel,RAPS Scapin, Schmolke Storck, THM- Thule. www.nationalevent.com Veal, Stieda, Harnett Carbones, Tune, Ursus, Xentis. Toronto International Vans Canada Streetstepper Canada Bicycle Show 3260, rue Guénette 4153 3rd Ave 1 Yonge St., #1801 Saint-Laurent, QC H4S 2G5 SPRING/SUMMER 2017 Peachland, BC V0H 1X5 Toronto, ON M5E 1W7 877-267-5889 Part 2 250-503-8286, 844-STEPPER 416-363-1292 Fax 514-832-0062 BUYERS www.streetsteppercanada.ca Fax 416-369-0515 [email protected] 2017GUIDE Mountain and Step cycle. [email protected] www.vans.ca BMX Bikes www.bicycleshowtoronto.com

CAMPY LAUNCH SRI Importing Velec Inc. RIDE QUEBEC CITY CANADA 150 GREAT RIDES #323 104-1240 Kensington Rd NW Trident Performance 754, chemin du CANADIAN ROAD AND MTB TEAMS

$5.95 www.pedalmag.com HOT Calgary, AB T2L 3P7 Sports Inc. Verdun, QC H3E 1A8 RIDES Marin, Scott,

Specialized Registration Number 9874 Agreement Number 40064311 Printed in Canada 403-614-1661 125 Charles St. 514-991-8353 Tuft, Gagné, Sullivan,RAPS Stieda, Singleton [email protected] N. Vancouver, BC V7H 1S1 Fax 514-656-9595 www.sriimporting.ca 604-929-9626, 866-929-9626 [email protected]; www.velec.ca Alero, Bottecchia, Fax 604-929-4955 Velec Electric Bicycles. [email protected] Strider Sports Canada Inc. www.tridentsports.com Vellend Tech Canada Inc. PO Box 306 Alpinestars, Banshee, Deity 1-433 Horner Ave. Lethbridge, AB T1J 3Y7 Components, Gamut, Mucky Toronto, ON M8W 4Y4 403-942-2400 Nutz 416-251-5006, 800-668-4555 Fax 403-942-3550 Fax 416-251-9639 [email protected] True North Cycles Inc. [email protected] www.stridersports.ca 6237 Sixth Line, RR 5 www.vellendtech.com Strider no pedal PREbike. Belwood, ON N0B 1J0 Breezer, Eddy Merckx, Fuji, (by appointment only) LeMond, One Way, Prologo, Sugoi 519-585-0600 Santini, SCICON, SE Bikes, 201-8327 Eastlake Dr. Fax 519-585-0158 Sidi, Sportsbalm, veloToze, Burnaby, BC V5A 4W2 [email protected] Vredestein. 604-875-0887, 800-432-1335 www.truenorthcycles.com Spring 2017 Fax 604-879-9106, 800-864-7646 True North custom frames & Winterborne Bicycle Institute [email protected] bicycles. 180 Southgate Dr. #8 www.sugoi.com Guelph, ON N1G 4P5 HARVEY WINS Sugoi clothing. Tufo North America 905-975-5175 50KM GOLD Historic Lahti 2017

618 Fairway Lane [email protected] BIATHLON WORLDS Gold & Silver for USA ROMANTIC INNS P Swagman Bike Racks Nelson, BC V1L 5V1 www.winterbornebikes.com Great Food & Skiing Para Nordic GEAR 2018 World Cup Wrap Inside Scoop XC Ski Nationals 300-1880 Government St. 250-352-3266, 866-869-5285 Bicycle mechanic training Junior/U23 Worlds IBU Youth/Junior Worlds Offi cial publication of

Penticton, BC V2A 7J1 Fax 250-352-3247 school. $4.95 www.skitrax.com

P T 250-490-8883, 800-469-7924 [email protected] Andy Newell registration number 9875 Agreement number 1372521 Kikkan Randall Fax 250-490-8885, 800-469-7893 www.tufonorthamerica.com Ynot Printed in Canada [email protected] Air Force, Controltech USA, 102-500 Keele St www.swagman.net iLink, Integra, Morati, R&B, Toronto, ON M6N 3C9 Swagman Bicycle and Ski Racks. Roxim, Spooky CX, Sportique, 416-777-2247 Sram, Step, Token, Tufo, [email protected] Velomann, Vlad, Zero Gravity. www.ynotmade.com DU/ER, Explorer’s Press, twenty4 sports inc. Martexin. 301-1321 Blanshard St. Victoria, BC V8W 0B6 [email protected] [email protected] [email protected] www.24hoursofadrenalin.com

www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 29 GEAR BIKES by Ben Andrew, MIke Sarnecki, Chris Redden, Matt Surch and Paul Newitt

uses a single remote on the han- dlebar to drop the seat post while opening the rear suspension. The Speedfox also uses the APS suspension design and comes in four sizes with small using 27.5” wheels, medium coming with ei- ther 27.5” or 29” wheel, while large and extra-large roll on 29”. The Trailfox AMP is a brand new enduro-focused e-assist mountain bike which features an e-MTB specific geometry, APS suspension with larger linkages, a Shimano E-8000 drive unit, inte- grated speed sensor and battery to help riders cover more trails during their rides. On the road side of things, BMC Opus Horizon has rolled out a new Teamma- chine SLR01 Disc. This facelift has resulted in a new asymmetric tube design, an integrated cockpit sys- OPUS The Opus Pronghorn enables BMC tem, a direct frontal flat mount for Opus introduces the Horizon, a off-road access for those who want The Agonist is BMC’s new 110mm the brake on the fork, and a propri- high-performing carbon adventure or need a boost. Powered by Shi- travel full-suspension marathon etary thru-axle design. model with Progressive Geometry mano’s new E-8000 STEPS sys- bike. The Agonist 01 sports a sizing that provides up to 8cm of tem, which provides 250 watts as- full-carbon front and rear triangle FELT stack adjustment. sist, the Pronghorn is suspended while the Agonist 02 has a carbon New to Felt’s MTB line, the 27.5” Both Horizon models feature by an e-bike-specific Suntour fork front triangle and aluminum rear wheel Decree deploys the brand’s FSA’s Omega Adventure crank, with 130mm of travel and lockout, triangle. The Agonist series roll on FAST suspension platform in a shod with 32/48 chainrings. Paired Vittoria 27.5/3” tires and a mix of 29” wheels and are based around trail bike platform, foregoing the with 11-28 cassettes, this gearing Shimano SLX and M615 com- BMC’s Advanced Pivot System typical rear dropout pivot found delivers the range and close gaps ponents. A KS Lev dropper post (APS) suspension design which in four-bar suspension designs in discerning riders will appreciate, rounds out the package. aims to create a light, stiff and favour of sag molded into the rear with the possibility of swapping to The new Mullard MTB platform compact rear suspension design triangle, a novel approach. Yielding lower gears if needed. runs on the amped-up 27.5+ for- through the use of two short links smooth pedaling efficiency and The Horizon’s 33mm Vitto- mat, blending classic aluminum that move concentrically. effective mid-stroke travel, the De- ria Terreno Dry tubeless tires hardtail Meta 20 6061 frames with The Speedfox series of full-sus- cree’s FAST progressive 140mm are great performers for smooth wide rims shod with 3” tires. Re- pension trail bikes feature BMC’s rear end provides great pedaling, gravel, packed snow and dry cy- laxed geometry lends the Mullard new Trailsync technology, which excellent responsiveness and bot- clocross courses. With clearance the ability to take on any surface, for 42mm tires, the Horizon will and 1X drivetrains provide simple, accept a variety of options to take broad gearing. The 1 features a on a broad swath of terrain, and higher-end spec, including the also allows riders to use 650b/27.5 KS Stealth dropper post for when wheels with even larger tires to things get gnarly. take the Horizon into the margins Finally, Opus delivers the at- of mountain bike territory. tractive Rambler for young riders For urban use, the new Grid with standard full fenders and front E-Cruiser utilizes Vittoria’s elec- rack, which enable comfortable tric assist housed in the rear hub, commutes to school, adventures the Grid harnesses regenerative with friends and the odd dash to braking to expand the bike’s 38km the store for bread. Broad gearing range at assisted speeds up to and disc brakes support all-terrain 32kph. A mobile app rounds out and all-conditions riding. BMC Speedfox the package, offering adjustment of e-assist levels.

30 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com BIKES 2018

front and rear triangle requiring no zip ties or cable clamps offers the cleanest look possible. Available in three models, the B-17 combines Marin’s 120mm MultiTrac rear suspension system with 27.5+ tires for an all-con- ditions trail bike. MultiTrac is an acclaimed suspension system, capable of absorbing big hits with an efficient pedaling platform as the rocker link. It provides a pro- gressive leverage ratio for the rear shock for small-bump sensitivity and the feeling of a long travel sys- tem on large drops and rocks. The B-17 has a Series 3 6061 butted and hydro-formed aluminum frame and the large-volume tires allow Felt Doctrine for extra low tire pressure and un- heard-of grip and control in most every condition. Boost front spac- ing is paired with a 148x12mm tomless feel. Fully internal cable gree slacker head tube angles. As MARIN Boost rear thru-axle for frame and routing accommodates 1X, 2X with the Doctrine and Decree, the Marin Bikes and Naild teamed up wheel strength and future wheel and dropper posts, depending on Edict range utilizes Boost spacing on Wolf Ridge for a true all-moun- upgrade compatibility. frame material (alloy or carbon), front and rear, SRAM drivetrains, tain carbon bike that’s built around Marin’s Cortina AX is built with while the lower cable port doubles Rock Shox forks and delivers a the 160mm travel Naild R3ACT - 2 the aspiring cyclocross or gravel as a Di2 mount – crafty! Riders can crowd-pleasing return to threaded Play suspension system to deliver racer in mind and features a light- tweak the carbon Decree’s ride bottom brackets. Available in four a wide range of climbing and de- weight Series 4 CX 6061 alumi- height by 10mm and adjust head carbon models and as a framekit. scending ability. Using biometric num alloy frame and Naild NavIt angle by one degree (long and low Also for 2018, Felt’s new Doc- fit data based on body proportion carbon fork with tapered alloy or shorter and higher) by swapping trine in their 29er XC race platform statistics, Marin offers four bike steerer and fully butted tubeset the orientation of the bike’s eccen- shaves 60g off its predecessor sizes of the Wolf Ridge and three and tapered headtube, chainstay tric ‘flip chips’ located in the seat- with 12% increased stiffness for models, Pro, 9 and 8, for optimum disc brake mount, race-ready ge- stay pivot. Available in four carbon enhanced steering precision, while positioning so that the centre of ometry and Naild 12.3.9 locking models and as a framekit. mixing 430mm chainstays with gravity is the same for all sizes quick-release thru-axles front and For 2018, Felt re-launches longer top tubes and short stems including balanced-suspension ki- rear. Also great for commuting, the their Edict 29er, bringing many for nimble handling. Of the three nematics, no matter the rider. Full Cortina is available in two models, of the updates seen in the Doc- Doctrine models, the 1 and 3 use internal cable routing through the the AX1 and AX2. trine to their full-suspension XC high-modulus UHC Advanced weapon. As with the Decree, the carbon fibre, which is 20% -light Edict is built around Felt’s FAST er than the UHC Performance rear suspension system, yielding material used in the 5. SRAM a progressive 100mm of travel for drivetrains grace each 1X-spe- a bottomless feel with excellent cific model, with NX-11 on the 5, pedaling and small bump per- and 12-speed Eagle on the 1 and formance, supported by bearing 3, powering 148mm Boost hubs. pivots rather than bushings. Four Boost carries forward as well: models utilizing two carbon specs 100mm-travel Rock Shox forks – UHC Ultimate + TeXtreme for run 110mm-wide 15mm thru axles the top-of-the-line FRD and UHC on each model. Tubeless-ready Advanced for the Edict 1, 3 and rims on all models enable easy 5 – incorporate a slew of improve- conversion to drop weight and ments over the previous Edict, in- increase performance, and clear- cluding 14mm shorter chainstays, ance is amped up to a generous Marin Woolridge 15mm longer reach, 1.3-degree 2.35”, perfect for those riding in steeper seat angles, and 1.5-de- both muddy and rocky terrain.

www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 31 GEAR BIKES

SCOTT Scott launches the Contessa Ge- nius specifically designed for women MTB riders. The full-suspension ride has the same long and slack geom- etry and Horst-link rear suspension design as the men’s version and comes with Scott’s Twinloc suspen- sion lockout system. It can run 29” and 27.5+” wheels using a flip chip. The women’s-specific features include smaller-diameter grips with softer foam, a women’s-specific Syncros saddle, a slightly shorter , narrower 740mm bars and a smaller 30T front chain ring. Comes in carbon or aluminum frames. Kona Process 153 The all-new Scott Addict Disc was redesigned from the ground up for 2018. There are two versions of the Addict with the Addict Disc using an endurance frame geometry while the RC Disc frames use a proven KONA Recon fork, 3” Maxxis Chronicle tires WTB KOM i25 TCS wheels. race geometry. Kona has lot of new 2018 models and Old Man Mountain rack. The Rove NRB DL and Rove All frames use HMF or MF car- including the Process 153 CR/DL Splice-E offers a Bosch Per- NRB both feature a Kona 6061 bon. The Addict Disc is designed 27.5 and 153 CR/DL 29 repre- formance Line electric-assist mo- aluminum frame and WTB Asym with longer days in mind and new ge- senting their top-of-the-line enduro tor with 500W battery and Intuvia i23 TCS wheels. ometry that is less focused on racing offerings. Both feature a Kona DH display, Shimano drivetrain and Dr. Dew is Kona’s flagship -ur and more on endurance. The addi- carbon frame and 6061 aluminum hydraulic disc brakes, built-in Bus- ban bike featuring an 11-speed tion of disc brakes makes for quality chainstays, RockShox Super De- ch & Müller headlight and taillight SRAM drivetrain, 650b wheels and stopping power in all conditions. luxe RCT Trunnion shock, Lyrik system, fenders and rear rack. tires, sensible fenders and a bell. There are three versions of each RCT3 Solo Air 160mm fork, SRAM Dew-E also offers the same Big Dew drops the price down type of Addict with varying levels of X01 Eagle 12-speed drivetrain, Bosch Performance Line elec- with Shimano Alivio/Acera nine- Shimano components and featuring WTB Asym i29 TCS wheels along tric-assist motor and comes stan- speed drivetrain and brakes but Syncros carbon and alloy parts and with tubeless-ready 3C Maxxis dard with full fenders, Busch & pumps the tire volume up with wheels. The non-RC version also Minion tires. Seven more Process Müller front and rear lights and an Schwalbe Road Cruiser K-Guard has wider tires and larger cassettes models offer lower-cost compo- Abus Plus battery lock. 700x47c tires. for gravel or Gran Fondo riding. nent packages. The Super Jake offers an all- Kona’s Process 165 features new full-carbon cyclocross frame 165mm of rear-wheel travel con- and fork with flat-mount disc trolled by a RockShox Super Deluxe brakes, thru-axles front and rear, coil shock and a 170mm Lyrik RC Clement Ushuaia wheelset, tube- fork, 12-speed SRAM Eagle drive- less-ready and fender mounts, train, and KS Lev Integra dropper. SRAM Force 1x drivetrain with Shred is an entry level hardtail hydraulic discs and Clement tube- featuring a Kona 6061 aluminum less-ready wheels and tires. frame, XCM Coil Spring 120mm Major Jake features a similar fork, Shimano Altus/Deore nine- build to the Super Jake but low- speed, Tektro Auriga brakes and ers the price with WTB i19 Asym double-wall 27.5/26 alloy wheels. wheels, Shimano 105 11-speed, Unit-X takes Kona’s Reynolds 520 and Shimano 105 hydraulic flat- butted chromoly frame into the 27.5 mount brakes. category and, for the first time, -fea Rove LTD heads the Rove tures a SRAM NX 1x11 drivetrain. Multi-Surface lineup with a Reyn- Scott Contessa Genius The Remote features a Bosch Per- olds 853 frame, clearance for formance Line CX motor with 500W high-volume 650b tires and Kona’s battery and Purion display, RockShox new full carbon thru-axle fork and

32 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com BIKES 2018

rider input while accessing over GARNEAU 40,000 digital fit points to optimize The new e-M2 is Garneau’s new fit for both men and women. Garneau e-M2 electric hybrid bike. The e-M2 joins The 2018 Allez features a rede- the M2 hybrid bike from the Que- signed E5 alloy frame which allowed bec manufacturer, and aims to pro- for aggressive butting profiles to vide extensive reliability and versa- save weight and improve ride quality tility for users. The e-M2 features along with a 450g weight reduction. the Shimano STEPS City E6000 It also features a tapered head tube, drive system. dropped seatstays, internal cable routing, and large cable stops for easier maintenance. The new V2-r is the top-of-the-line The Diverge is a drop-bar bike carbon-fibre monocoque frame that is equally at home on as- from Colnago. Designed to ensure phalt or gravel. The carbon-fibre lightness, rigidity and aerodynam- frame accommodates up to 700 x ics, the result is a high-quality bicy- 42mm (700 x 38mm on alloy) and cle capable of handling all terrain. SPECIALIZED First Engineered Tarmac takes 650b x 47mm tires, but weighs It is based on the V1-r, but it boasts The new MTB Epic features a lessons learned from Specialized’s in at a feathery 880g (S-Works). some details that dramatically im- completely redesigned, ultra-light- partnership with McLaren Applied The frame also features Plug + prove its performance. The weight weight frame, confidence-inspiring Technologies and applies them Play fender mounts, three bot- remains unchanged from the V1-r geometry, and a new Brain 2.0 that to a structural analysis simulation tle mounts, compatibility for both at 835g for a medium-sized frame, is completely redesigned to sit closer that provides a ply-by-ply analysis SWAT and dropper posts, and it using the same carbon fibre grade to the rear axle for improved bump of each frame’s layup schedule uses the flat mount disc standard. and construction. The lateral rigid- responsiveness and a new layout alongside their real-time wind tun- This year’s Diverge is now offered ity of the has in- and oil-flow path for more consistent nel testing and in-house CFD. in a men’s and women’s version. creased by 13%, and by 4% at the damping control and bump perfor- The weight is down to 733g The Crux is now Rider-First En- headtube – making the V2-r even mance. for a 56cm frame, thanks to their gineered and is over 400g lighter more rigid and brilliant during ac- The Chisel packs some seri- co-optimized frame analysis pro- and features a 20mm lower collar celeration. From an aesthetic point ous XC-prowess into an aluminum cess and ultralight paint that adds for more deflection and of view, the integrated seat clamp frame. Key features include a stiff only 10g to the S-Works Tarmac increased rear end compliance. is a feature which gives the frame and lightweight d’Aluisio Smartweld Ultralight (limited to 500 bikes). It also features 12x142mm rear cleaner lines, and the top-tube/ alloy frame with Epic hardtail pedi- Specialized has also updat- axle spacing and 160mm rotors for head-tube junction has also been gree and longer top tube, shortened ed the Tarmac’s geometry using swapping wheels. redesigned. head tube, and slack front end to Retül data points and professional make this a true XC machine. For e-bikes, the Turbo Levo FSR Carbon embodies a trail bike with pedal-assisted power on climbs so you can ride more trails. Features include Specialized trail geome- try, short chainstays, low BB and trail-worthy tires. The Turbo Kenevo offers up 180mm of trail-eating travel with Öhlins coil suspension. Both models offer Specialized’s integrated Turbo 1.3 motor which is more efficient than its predeces- sor, is incredibly silent with smooth power delivery and provides a 15% power boost. In addition, both feature Specialized’s exclusive Mission Control App connectivity which reduces range anxiety and Specialized Tarmac allows you to finely tune the output of the motor and battery. On the road, the all-new Rider www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 33 GEAR BIKES

ARGON 18 The Gallium Pro carbon frame has a new lightweight carbon layup that brings the weight in at 794g. The fork also has a new carbon-fi- bre layup to save weight while maintaining stiffness. Three different head tube heights are available with the 3D system without sacrificing any - ri gidity. The bottom bracket uses the BB86 standard for better stiffness and power transfer. Comes with Shimano Dura-Ace, DA Di2 or Ultegra Di2 group sets and FSA parts and Vision wheels. The new Krypton CS has endurance geometry on the carbon frame as well as an en- Norco Search XR durance-specific fork that offers balance between vibration absorp- tion and control. Aerodynamics are also addressed with smooth- NORCO The 2018 Threshold C is offered in with 29” wheels. An all-new frame shaped tubes and cleanly routed Norco’s all-new Search XR uses four builds or as a frameset. for 2018 pushes the rear travel to cables. The bike uses flat-mount Norco’s adventure geometry and The VLT series presents al- 140mm while increasing stiffness hydraulic disc brakes and 12mm a Power Chassis design that is loy frame e-bikes equipped with and matching the front travel, also thru axles. The kit is FSA with Vi- found on the company’s racing bi- a Bosch drive unit, hydraulic disc 140mm. sion wheels. Comes with either cycles. ARC Endurance bridgeless brakes with 180mm rotors, a kick- Ride9 geometry and suspen- Shimano or 105 groups. seat stays and curved, ovalized stand and mounts for fenders, sion rate adjustability is available The Krypton GF, ideal for Gran chainstays aim to increase vertical racks and other accessories. on all models and comes solely in Fondos, features a carbon frame compliance and help temper road The Scene is an upright hybrid 1x gearing. that is designed with endurance ge- vibrations. A removable chain- bike spec’d with 650b wheels and The 27.5+” wheeled Pipeline is ometry and an endurance-specific stay bridge and threaded inserts large-volume tires as well as disc designed for trail use and boasts fork for comfort and control. Its 3D allow fenders and accessories to brakes. The Scene is available in 140mm of travel front and rear. It is different size cap system allows you be mounted, and all models have three models, with the Scene 1 and 29” wheel-compatible as well and to increase the height of the steer- ample tire clearance with up to 3 featuring 1x gearing while the is available in both carbon and al- ing tube without using spacers. The 700x45c gravel or 27.5x2.1” moun- Scene 2 has a 24-speed drivetrain. loy models: Pipeline Alloy 30, Alloy parts are FSA with either Shimano tain tires. To maintain ride experi- 50, Carbon 50 and Carbon 70. Ultegra or Ultegra Di2 groups. ence throughout the size range, ROCKY MOUNTAIN 45.5cm and 48cm Search XRs For 2018 Rocky has updated come spec’d with 650b wheels. its trail bike lineup. The Altitude The new Fluid FS+ 2 Women’s has been redesigned with an all- bike is a full-suspension trail bike new frame to increase stiffness, with 2.8” tires targeted at novice improve pedaling efficiency and riders looking to progress and feel small-bump sensitivity. This ag- more comfortable on the trails. gressive trail bike features 27.5” The popular Threshold C is wheels and has 160mm front and all-new for 2018 with an updated 150mm rear travel. geometry and a redesigned frame, The Altitude is designed for which now includes Norco’s ARC 1x gearing use only. The frame Race technology to reduce rider is available in carbon and alloy fatigue and allow the bike to roll models that have different levels more predictably off-road. The new of components. All models use the Threshold C also has increased Ride9 adjustable geometry and tire clearance, low-profile fender suspension rate. Argon 18 mounts, improved internal cable The Instinct is a stable yet ag- Krypton GF routing and a seat clamp cover. gressive and versatile trail bike

34 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com BIKES 2018

in both carbon and alloy models, The Kuota Kobalt Disc mono- with the carbon frameset claiming coque carbon frame also features a 310g savings over its predeces- an excellent quality machine at a sor. The Spartan also provides competitive price. This ride boasts 2.6” tire clearance, metric shock, a new build with a disc brake sys- and front and back boost spacing. tem and a reinforced structure Five carbon models and two alloy able to withstand the high stress- models are available, all in sizes es caused by aggressive stopping. S, M, L, XL. The endurance geometry optimiz- Devinci’s hybrid and city bike es rider position and delivers the lines have been revamped for level of comfort needed for long 2018, now organized into four cat- hours in the saddle along with a egories: E-Bike, Fitness, Urban more stable crouching posture. and Leisure. The new Cartier line Available with Shimano groups De Rosa comprises Devinci’s Urban offer- including Tiagra, 105, Ultegra, Du- SK Pininfarina ings, and features three models ra-Ace or Di2. with conventional drivetrains as Kuota’s new K-Allroad gravel well as an e-bike variation called disc bike is innovative and suitable DE ROSA tery are seamlessly integrated into the E-Cartier. The HEX line fits for all types of road and off-road Building on their newest award- the frame design providing a clean into Devinci’s Fitness catego- terrain. The frame can accom- winning offering (the SK Pininfa- look. The unique battery place- ry and features six models, all modate tires up to 35mm in size rina), DeRosa have again broken ment increases step-through stan- based around an aluminum frame and the seatstays in the rear tri- the molds of convention and en- dover height. Components include and full carbon fork. Highlights of angle have a flattened section to tered a new market segment with Shimano hydraulic disc brakes, the HEX lineup include the HEX allow for larger tires. It includes a an “aero-road-disk-bike”. The SK double wall rims, 26”x 2.35” bal- Tiagra 10S and the HEX Deore 142mm E-Thru Axle with an ad- Pininfarina Disk shares the same loon tires, Supernova E3 F/R lights Gravel SPEC. justable quick-release or a Torx key iconic design heritage of its direct and an integrated frame lock. can also be used. The K-Allroad mount brake counterpart as well KUOTA also utilizes flat-mount disc brake as the same race inspired geom- LINUS Kuota’s K9000 Alloy features a calipers. The fame features high etry. Under the vibrant paint lies a The one-speed Roadster Classic great price point and offers a great modulus carbon fibre with a weight re-engineered carbon layup spe- and three-speed internally geared way to get into racing or some of 1,100g (medium). The bottom cifically designed to produce the Sport are daily drivers now avail- serious training rides. With five bracket is a standard 386 and the same light, snappy feedback as able in matte stone white. Scaling sizes available and a fit for almost headset fits a tapered 1-1/8” to 1.5” the SK while also managing the wheels to frame size, small models any rider, the alloy frame and fork headtube. A unique feature is that added stresses brought on by the roll on 26” wheels while mediums utilize custom-shaped tubes to it can be used with flat handlebars powerful disc brake system. and larges bump up to 700c. The maximize stiffness as well as aero- and can mount fenders and tour- Sport adds rear rack and fenders dynamics. The K Race wheelset ing racks to transform the bike into MERCKX over the bare bones Classic to de- features CST race tires and the a touring bike. Comes with the Mexckx adds the Salanches 64 liver versatile, all-weather comfort. drivetrain choices include Shima- choice of Shimano groups includ- Grand Fondo racing bike between The Linus Dutchi features up- no Tiagra, 105 or Ultegra. Comes ing 105, Ultegra, Dura-Ace or Di2. their performance and endurance right and easy steering, full-cover- in two colour options. bikes. Designed to have a shorter age chainguard, fenders, rear rack setback and weight slightly for- and internal three-speed gearing. ward, this ride offers stable steer- With 26” wheels in small and 700c ing and handling while keeping a in medium, the new school eraser fast feel. The carbon frame comes pink paint is sure to wow on the in either mechanical or disc brake sales floor. versions. The disc uses flat brake Rounding out their collection’s mounts and 12mm thru axles front new colour offerings, Linus deliv- and rear. Both versions are avail- ers the Scout 7 mixte platform with able with Shimano Tiagra, 105, Ul- full chainguard and fenders and is tegra and Di2 builds. now available in sky blue.

BENNO DEVINCI The new Benno eJoy is a step- Devinci’s all-new Spartan en- through e-bike from Elektra found- duro bike features 27.5” wheels, er Benno Baenziger. Equipped Split-Pivot suspension, 165mm Kuota K-Allroad with Bosch’s new Active Line mid- of rear travel and 170mm of fork drive system, the motor and bat- travel. The Spartan is available www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 35 GEAR COMPONENTS

Campagnolo’s new Centaur mechanical gruppo

CAMPAGNOLO groups with disc brakes are now length provides greater ground entire drive train to your desired For 2018 Campy makes the push Super Record, Record, Chrus and clearance, less chance of ped- preference. with disc brakes as well as a new Potenza. The EPS groups with disc al strike and is optimized for a Interestingly, the centrepiece of groupo. Also, a new improved ver- are now SuperRecord EPS and smooth cadence. the Ultegra R8000 package has no sion of the Campy app will be re- Record EPS electronic shifting The BR-M8020 hydraulic brake centre at all. The sleek silhouette leased. groups. Rotors come in 140mm calipers are geared towards a of the arms on the Hollowtech II Campy’s newest groupo is the and 160mm. more aggressive riding style. are direct from Dura-Ace Centaur mechanical group that The MyCampy app has im- Similar to Shimano’s two-piston design and offer low weight without shares the same name as a pre- proved functionality and is the brakes, features include their ICE loss of stiffness or power transfer. vious version but this one is com- first free item from Campy. There Technologies heat management You would think with the flaw- pletely different. It is made of alu- is a MyGarage function that al- system, reach and stroke adjust- less precision of Shimano’s Di2 minum, which allows it to come in lows riders to keep track of their ments, and one-way bleeding. The electronic shifting that their me- at a more affordable price while still components and when they need upgrade to four ceramic pistons of- chanical systems might seem old offering race-ready performance. service. MySessions lets the rider fers increased stopping power over school and clunky but you would The Centaur uses a four-arm spi- keep track of all of their cycling ac- two-piston systems. be wrong. The Ultegra R8000 me- der crankset that is compatible with tivities and the ETETET function Shimano’s Ultegra R8000 is a chanical shifters are light, precise all chainring combinations. The Er- allows the rider to customize their stunning representation of drive and accurate and offer robust and gopower shifters share the same EPS performance. The actions train technology and takes Shima- tactile feedback. The new dual feel as the upper-end groups and of each button of the Ergo pow- no’s rider-tuned philosophy to the control levers offer greater reach Powershift internals allow for an er commands and change shift next level with an extensive range for adjusting brake and gear le- EPS-style downshifting lever. The speed and personalize ShiftAssist of components for mechanical vers and the redesigned internal rear has been designed modes. shifting, electronic shifting (Di2) shifting unit makes rear-shifting to handle a variety of 11-speed and time trial/triathlon. quick and intuitive. Shadow RD cassettes with up to 32 teeth. The SHIMANO Gear combinations come in technology allows the derailleur to chain has been redesigned for in- Shimano has launched two new an impressive range of choices, be more compact and closer to the creased durability and the brakes products focused on the e-bike including 11-25T, 11-28T, 11- frame, ensuring less damage in are lighter as well. The entire grou- and enduro/trail market including 30T, 11-32T, 12-25T, 14-28T and the event of a crash. The po weighs 2471g. 165mm E-MTB Hollowtech crank 11-34T. But gear combos are not offers two rear : one for Disc brakes are a new innova- arms (FC-M8050) and four-piston the only option you have when it 11-25/11-30 and one for 11-28/11- tion at Campy but they have em- hydraulic disc brake calipers. comes to Ultegra customization. 34 cassettes. braced the technology and added Shimano’s STEPS , Brakes are available in both rim Of course, Di2 electronics offer a flat-mount hydraulic caliper to previously only available in Hol- and hydraulic options with Ice the ultimate feeling of power and both mechanical and EPS groups. lowtech and Solid 175mm and Technologies Freeza rotors, and precision and can be customized The 11-speed shifters add a hy- 170mm lengths, are now joined by newly redesigned dual-control le- to your personal shifting preferenc- draulic piston but only increase the the company’s new 165mm Hol- vers and remote shifting options es via PC or wirelessly through the height by 8mm. The mechanical lowtech crank arms. The shorter allow you to truly customize your E-Tube app for Android and iOS.

36 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com COMPONENTS 2018

Synchronized shifting allows with larger tires such as 28C. SRAM’s new S-900 you to operate both derailleurs Of course, what are brakes Aero HRD Disc Brake by pressing a single shift button, without something to brake? Shi- obtaining optimal front/rear gear mano rolls out two new lightweight positioning. New Ultegra Di2 le- wheelsets – the tubeless WH- vers also include top-of-the-hood RS700 rim brake wheels and the buttons for remote shifting, which tubeless WH-RS770 disc brake can be programmed to shift gears wheels. New HB/FH-RS700/770 or control ancillary devices such as hubs offer a weight saving of al- compatible computers or lighting. most 60g compared to a pair of In Time Trial/Tri, the Ultegra ST- Ultegra 6800 hubs, while the rims R8060 TT/Triathlon Dual Control are made using a lighter carbon Lever allows you to shift the front lay-up process, creating a rim and rear derailleurs from the brake brake wheelset that is 80g lighter levers on your time trial base bar. than its predecessor. The SW-R671 Remote Triathlon will mount to any aero exten- SRAM sion bar, allowing quick and accu- SRAM launches the S-900 Aero by removing the conventional and modulation is optimized for rate shifts while in the aero position. HRD Disc Brake for aero disci- brake and clearing up that area. triathlon and time trial use. But it doesn’t stop there. New plines with the idea that spending The power of the hydraulic The HydroT aero-specific cal- brake calipers in the Ultegra R8000 less time slowing down means brakes allows the rider to go into iper offers superior control and series offer superior stopping pow- more time that the rider can spend corners faster and use a shorter heat management and can work er and a sleek design, with narrow- going fast. The disc brake allows braking distance. The reach-ad- with either a CenterLineX 140 or er gaps between the arms. A wider for aerodynamic optimization of justable carbon brake lever is tex- 160mm rotor. Comes in a stealth clearance makes them compatible the front frown area of the crown tured for better grip and the power black finish.

Shimano’s Ultegra R8000 group

www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 37 GEAR PARTS & ACCESSORIES

tem without taking a hand off the the most ventilation to keep you bars. Meanwhile, the DS3 dis- cool while the ARO 5 offers an aero- play is a rugged full-colour dis- dynamic surface and a unique rear play that updates users on motor design that reportedly maximizes air output, range and a variety of flow without the need for the classic other metrics. elongated teardrop fin design. All three of the helmets feature OAKLEY an exclusive BOA-braided textile Oakley has focused its sights on lace retention system that offers a a line of new road helmets for the comfortable, 360-degree custom fit 2018 season, showing off three that also prevents pressure on eye- models at Interbike. The new ARO wear arms along the temple. Anoth- series of helmets are an extension er feature on the ARO 3 and 5 hel- of their MIPS-equipped snow hel- mets is the use of X-STATIC brow Elite Direto Direct Drive Trainer

ELITE BIONX New from Elite is the Direto, an For 2018 BionX will release the ANT+, FE-C, and Bluetooth-com- 170mm D-500 fat bike conver- pliant direct drive home trainer. sion system. The system is based With its Integrated OTS (Optical around a 170mm axle for fat bike Torque Sensor) power meter, applications, and features a 500W Oakley ARO 5 helmet watts are measured within a 2.5% motor which uses BionX’s pat- accuracy range. The optional ped- ented Proportional Assist. A DV mets launched in 2015. Both the pads, an antibacterial technology aling analysis measures power 555WH battery will offer up to a ARO 5 (speed/sprint) and ARO using silver to help eliminate odour during the whole pedaling move- 120km range and uses Panasonic 3 (climb) models feature an inte- for the life of the product. ment, setting 12 points that de- cells to extend its lifespan. grated eyewear dock that allows a termine how much effort you put A pressure-sensitive throttle seamless fit. The ARO 7 (time trial) TIME in your legs so you can optimize lever will put control of the mo- model features an interchangeable Time is introducing two new ped- your training session. Simulating tor at the rider’s finger tips, while Prizm Road visor. als in 2018, the Speciale 12 and climbs up to 14% and speeds up BionX’s RC3 Controller will give Venting on the helmets varies the XPRO. to 40kph, the Direto provides up to the user full control over the sys- with the model. The ARO 3 offers Designed around the founda- 1,400 watts of resistance. tion of their ATAC pedals, the Spe- The Direto is part of the new ciale 12 is an enduro pedal featur- generation of home trainers that ing an all-new platform shape with interact with a multitude of apps, a longer, thinner profile, providing software, computers and devices a more stable and comfortable with iOS, Android, OSX and Win- platform for off-road riders. dows including programs such The thinner body profile, along Zwift and TrainerRoad. Compat- with a hollow steel spindle (202g/ ible with both road and mountain pedal), keeps the weight down bikes including 142x12mm thru and the low profile also decreases axles and 9-, 10-, or 11-speed the chance of pedal hits on rocky, drivetrains from SRAM, Shimano BionX D-500 Fat Bike rooty trails. and Campagnolo, the direct drive Conversion System The Speciale 12 is available in mount provides easy setup and no three colours including anodized tire wear or slippage. red, blue and grey. Stable, easy to transport and The new XPRO road pedals are folding quickly for storage when built around the high-performance space is limited, the Direto is ideal and ease-of-use of the Xpresso for any type of training. pedal platform. This next-generation road pedal features a wider platform

38 BIKE TRADE CANADA WINTER 2018 www.pedalmag.com PARTS & ACCESSORIES 2018

for more power transfer and greater build a mountain bike helmet with Rudy Project Sintryx rider comfort, and a new lightweight a great fit and ventilation as good sunglasses aerodynamic design. as their other road and TT helmets. Packed with features, the Ideal for enduro and cross-coun- XPRO is targeted to high-perfor- try riders, the edgy, compact ge- mance and elite-level athletes. ometry is designed for those who Three models are available: XPRO demand the highest level of pro- 15, the flagship model featuring a tection while enjoying the perfect hollow titanium spindle and Ce- balance of weight savings, fit, style ramicSpeed bearings for very light- and ventilation for technical rides. weight top-of-the-line performance The easily adjustable visor offers (88g per pedal); the XPRO 12, fea- broad coverage and can be re- turing a titanium spindle (94g per moved if necessary. pedal); and the XPRO 10, sporting The Protera is completely gog- a hollow stainless steel spindle gle-compatible and outfitted with (113g per pedal). Rudy Project’s iconic Bugstop net insert and optional free pads. It without putting stress or pressure sole brings optimized all-day com- RUDY PROJECT also uses Rudy Project’s innova- on the lenses or frames. fort and stiffness (weight: 224g). The Tralyx Slim allows athletes tive integrated Airframe structure, Sporting fully integrated ven- The RP1 also gets an update and weekend warriors with nar- engineered to minimize sweating tilation thanks to the Power Flow with the addition of a new neon rower faces to benefit from the thanks to dry foam and X-Static an- System and adaptive tips for hel- yellow colour option. superior comfort and light weight tibacterial pads for efficient wicking. met compatibility, the Sintryx also Off-road/gravel head riders see of Rudy Project’s award-winning One of the most innovative fea- introduces the Ergonose XI – a the cross-country designed XC5 original Tralyx. tures is the Strap Quick-Change nosepiece specially moulded and now available in a lace-up version, Tralyx Slim is designed to maxi- lock system, allowing users to eas- co-injected with two polymers for featuring the same Michelin sole mize fit for women, narrower faces, ily remove the straps. Wearers can sweat-proof grip and comfort. The and toe-spike mounts. Asians as well as younger athletes. clean their straps after hard rides, Sintryx is fully Rxable, and avail- A new mountain touring MT7 The slimmer shape incorporates change them when they’re worn able in multiple lens configurations shoe offers a breathable rip-stop the same features of the original out, or easily interchange them including ImpactX-2. mesh with Boa L6 dial for quick Tralyx such as a shield lens for un- with optional colors for a unique and precise fitting adjustments, interrupted field of vision, the Pow- custom look. SHIMANO and the rugged and affordable In footwear, Shimano updates its all-mountain ME3 and ME2 re- RP9, RP7W and RP5 shoes with ceive colour updates. a micro-adjustable Boa IP1 dial City riders are offered a new with hidden wire routing and a versatile and casual city touring Velcro strap. CT5 sneaker cleverly designed The RP9, Shimano’s top- with inner shank plate and SPD end performance shoe, is made or Shimano Click’R pedal system from supple, microfibre synthetic sole for adding power to your ped- leather with perforated vents for aling (weight 326g). breathability. A light carbon out- For 2018, Shimano introduces Time’s Speciale XPRO road pedals

Shimano RP9 er Flow ventilation system, adaptive Shaped by speed and dynami- road shoe tips and a co-injected Ergonose IX. cally designed, Rudy’s new Sintryx Tralyx Slim mounts ImpactX blends style with performance. unbreakable photochromic optics Featuring the new quick-change and vibrant RP Optics Multilaser lens system, the full-coverage lenses to ensure maximum eye frame offers high-wrap protection protection in any light condition. and a wide field of vision. The Protera is the first Rudy A single push on the Project helmet designed specif- spring-loaded central logo releas- ically for mountain biking. Rudy es the lower half of the frame, al- drew from years of experience to lowing the lenses to be removed

www.pedalmag.com WINTER 2018 BIKE TRADE CANADA 39 GEAR PARTS & ACCESSORIES

on the market, Tattico’s internal and battery life of 175+ hours via working components are invert- a user-replaceable 2032 coin bat- ed. The hose and check valve are tery provide a professional-level housed in the inner tube of the package that’s accurate, reliable pump rather than the outer cyl- and durable. inder as commonly seen in other Adding a mere 35g to the crank designs. Silca says this design weight, internal sensors mea- protects the Bluetooth pressure sure cadence without need for a sensor from the elements and vi- brations when out on the road or Stages Power LR trail, enabling it to function reliably and accurately in all conditions.

STAGES Reynolds Cycling Doubling up on its power monitor- TR S trail rated wheels ing tech, Stages offers up a left/ right power meter for 2018. Stages eight new eyewear models, includ- The freehub is your choice of Shi- Power LR is the meter ridden by ing the Spark and Aerolite designs, mano 9-11speed or SRAM XD. Team Sky and Chris Froome to his co-developed with LottoNL-Jumbo The wheels feature front axles last two Tour de France victories riders for race performance, and that are 15x100 or 15x110 (Boost) and builds on the success of the the modern, street-savvy Pulsar, and the rear axles are 12x142 or Stages left-only solution. The Stag- Meteor, Square and Tokyo de- 12x148 (Boost). es Power LR meter works with the signs for casual style that performs Both TR S wheelsets can be Stages Dash head unit or any oth- on and off the bike. custom colour-matched and come er third-party ANT+ and Bluetooth magnet, and like Stages’ original In its bag collection, Shimano with a 30-day customer satisfac- Smart-compatible cycling comput- power meter, LR features wireless expands its highly praised Tokyo tion guarantee along with a lifetime er to measure power within +/-2% firmware update capability via the urban daypack range with a new warranty. SRP is $1,550/pair. accuracy of total measurement at Stages Link app. 23L desert camo version. Plus the 100W/90rpm. new Rokko (8L, 12L and 16L siz- SILCA Active temperature compen- SPECIALIZED es) for road and mountain touring Silca is celebrating its 100th anni- sation ensures consistency, while Specialized’s MTB 2FO flat shoes delivers a micro-daypack with a versary this year and has teamed the IPX7 water-resistance rating for men and women bring control, helmet holder, sculpted air-mesh up with one of the greatest steel comfort and protection to platform back panels and a zippered waist frame builders in the world, Dario pedal footwear without any weight belt pocket. Pegoretti, to produce five Centen- or fit penalties with SlipNot rubber nial Edition SuperPista Ultimates. tread compound. The 2FO 1.0 and REYNOLDS CYCLING These one-of-a-kind pumps fea- 2.0 step up to Specialized’s Slip- Reynolds Cycling announces the ture hand-painted renderings, lo- Not 2.0 rubber tread compound for launch of their new TR S trail rated gos and specs of products that the ultimate platform pedal hook-up. A wheels that have been targeted to brand has released throughout the captured foam upper protects feet riders looking for a lower-cost al- last century. from rocks, roots and hits and a ternative to the company’s premi- Alongside the stunning, classic Body Geometry design with longi- um level Blacklabel wheels. Italian craftsmanship represented tudinal arch support, Varus wedge Available in two models, the TR within the SuperPista Ultimates and a metatarsal button boosts 307 S wheels are 27.5” weighing line, Silca has launched the Tattico efficiency and reduces the chance in at 1,560g per set while the TR featuring unique technology that of injury. 309 S are 29” wheels weighing in brings ultra-high-precision gauge Specialized’s new Tactic 3 hel- at 1,635g per set. technology to a portable pump. Af- met features a versatile HairPort Both wheelsets feature an ter years of studying tire pressure SL II fit system with six height asymmetric carbon rim which en- in relation to rolling resistance, positions and a micro-adjustable ables even spoke tension for in- Silca partnered with Co-Luck En- dial. Ventilation is handled by Spe- creased durability and ride quality, terprise Co., which has a proven cialized’s 4th Dimension cooling and a 30mm internal rim width pro- and stable air-pressure monitoring system and comfort is provided by vides outstanding tire fit. phone app. When combined with Silca the Tri-Fix web splitters and ease Both feature Reynolds TR6 Tattico’s Bluetooth, it displays tire SuperPista of strap adjustments. Also features Mountain hubs that are 100% pressures to better than 2% accu- Ultimate extended rear coverage for added CNC-machined, with five-degree racy and 0.5psi precision. protection and full-size visor with engagement and six-pawl freehub. Compared to other mini-pumps easy on/off aFIX visor attachment.

40 BIKE TRADE CANADA WINTER 2018 www.pedalmag.com PARTS & ACCESSORIES 2018

Specialized’s Gripton tire com- you basically have the Torch 1.0 Racer Motion Top pound is now available for off- road shoes. Features include Vel- road tires including their Butcher, cro closures for a customizable, Slaughter, Purgatory and Ground adjustable fit and a composite Control treads. The proprietary outsole that provides just the right compound maximizes mechanical level of rigidity. Nylon composite grip, dampens vibration and offers outsole, two- and three-bolt com- unparalleled traction in both wet patible. and dry conditions. The new S-Works Power Arc Specialized has combined their saddle expands on the success light and stiff carbon-fibre S-Works of Specialized’s original S-Works road cranks with a dual-sided pow- Power saddle, while featuring the er meter. They weigh in at 440g same Body Geometry channel and for 172.5mm crank arms and 3D length as the original. power measurement; as well, on- With a curved Body Geometry board temperature compensation shape that better contours to your provides +/-1% static; +/-1.6% re- body, you’ll feel as if you’re “in the al-world accuracy. saddle,” not on it. For some riders, At 265g, Specialized’s new this means greater comfort and Torch 3.0 top-end road shoes with superior performance in all seated positions. Specialized Torch Features include a FACT car- 3.0 Road Shoes bon-fibre shell, lightweight EVA padding, short nose and a Body Geometry channel.

Briko Gass Fluid Helmet air mesh and is matched to a making it easy to slip on and off. performance road CR-composite Equipped with a bladder pocket reinforced sole. This shoe weighs in for a hydration reservoir, the Mo- at 240g. tion Top can accommodate up to The X Vortex Comp Nano is an a 3L bladder that is completely Body Geometry are packed with MTB race shoe that makes use of isolated from your body. Two rear features. The mesh and TPU fore- 1 BOA L5 technology and a one- pockets provide storage space for foot provides comfort, while the strap closure system. The upper is cellphones, energy bars or tools FACT carbon-composite sole and Suprell-Tech-Air mesh with a Mor- while the anti-microbial and an- torsion-box construction is direc- pho A.M. Cage. The sole is rein- ti-odour treatments prevent skin tionally rigid for outstanding power forced with COMP MTB CR-com- irritations and preserve freshness. transfer. The dual Boa S2-SV snap posite for medium stiffness. This The Profile elbow guards are dial closure system also offers on- shoe weighs in at 345g. ergonomic protectors that offer an the-fly micro-adjustment, all at a BRIKO extremely soft and comfortable fit. great price point of $200/pr. Briko’s new line of helmets, includ- RACER The Aramid-reinforced protective The Torch 2.0 Body Geometry ing the Gass and Ventus, feature Born in France, the Racer bike pads around the joints provide a road shoes create the perfect blend Fluid technology that mimics cere- collection was designed by riders high level of protection and the of comfort and performance. The bal spinal fluid, your brain’s natural for riders. The Motion Top is de- non-slip strips and adjustable Vel- fully welded mesh TPU upper helps protection, to act as an extra layer signed to be the most advanced cro belt ensures the pads stay in eliminate hotspots and adds room of protection inside your helmet. protection for your upper body. place. The use of ventilated neo- for natural foot movement, and the Fluid improves the overall ability of Made with 100% breathable mesh prene easily wicks away perspi- single proprietary Boa closure sys- your helmet to protect against the panels, it incorporates the latest ration. tem further reduces hotspots and types of linear and rotational forces D30 AEROBP3 dorsal and T4 and The Profile sub-short is an- er increases comfort. The full FACT that scientific research has shown T5 D30 pads on the shoulders gonomic and seamless underwear carbon-fibre sole brings stiffness can cause concussions. and elbows. A perforated EVA with D30 integrated protectors on and performance you’d expect from foam pad on the chest prevents the hips, the tailbone and legs. a shoe twice the price. DIADORA shocks while ensuring good venti- Its Lycra construction provides an Take the performance and Body Diadora’s Vortex-Comp Nano is a lation. The sleeves are removable excellent fit providing comfort and Geometry ergonomics of Special- new race shoe that uses a 1 BOA in a few seconds making it even good breathability. The short is ized’s high-end road shoes, put closure system along with a closure more versatile. A large YKK front lightweight while providing a high them in an affordable design, and strap. The upper uses Suprell-Tech zipper was designed on the side level of protection.

www.pedalmag.com WINTER 2018 BIKE TRADE CANADA 41 GEAR PARTS & ACCESSORIES

to optimize tolerance and durability. shape delivers aerodynamic effi- super-soft CX-DTC version and Includes hex wrenches 4, 5, 6, TX ciency and crosswind stability that Kommando X gets a bump up with wrench 25, flat screwdriver 1.0 x 5.0 far surpasses what is possible with a 700x36c option. Kuat Highline Rack and a PH1 screwdriver. The Euro17 conventionally shaped wheels. The road line sees the Valkyrie Multitool offers even more op- Both wheelsets have a 17mm add tubeless-ready, the Kountach tions. width. The disc brake version and Kountach Endurance updated Unior’s Tire Tread Cutter weighs 1834g using 24 spokes with K-Armor, and the Kadence is the first-of-its-kind plier de- front and rear. The rim brake gain 25% more tire life. signed to cut tire treads and wheels use 17 front and 24 rear was developed specifically for spokes and weigh 1750g. MANITOU MTB tires. When it comes time to control The Mattoc is the newest offering Suomy’s Gun Wind road that speed, the rim brake version from Manitou for 2018. There are helmet features a thermoplas- of the 858 NSW comes equipped two models, the Pro and Comp, tic resin composite reinforce- with a silicon carbide Showstopper which each come in 27.5” and 29” ment and a super air-flowed brake track. Showstopper allows wheels sizes in Boost and non- inter-space between the head later braking with more stopping Boost models. The Pro weighs and the helmet. It also offers power and greater control – re- in at 4 lbs for the 27” Boost ver- NRG ENTERPRISES SEXC, a new fitting system, gardless of weather conditions or sion, which is the lightest of the Kuat has added a trunk rack to along with a polycarbonate shell, the length of the descent. Faster Mattoc forks. There are several round out their bike rack offer- antibacterial fabric, removable/ than an 808 and riding like a 404, travel options – 100mm, 120mm ings for 2018. The Highline rack washable anti-odour inner pad- the 858 is a deep-section rim for all and 160mm – and all are adjust- features a lightweight aluminum ding, biaxial size adjuster and free conditions. able. The spring used in the fork design that offers a sleek easy-to- helmet bag. is a Dorado Air with hydraulic mount system with two-bike and Mountain bike riders asked for KENDA bottom-out and rubber bumpers. three-bike models available. The it and Maxxis delivered. The very A decade after the original Nevgal The weight is kept down with the Highline attaches via user-friendly popular High Roller II and Aggres- hit the trails, the Nevgal2 makes hollow-forged aluminum crown ratchet straps and adapts easily sor are now available in 2.5 WT it’s debut with an updated tread and 34mm 7075 aluminum legs. to trunk designs thanks to pivoting with either EXO or DoubleDown pattern and Kenda’s latest Enduro The adjustability is the key to bracing arms. Clear vinyl strips on puncture protection. Dual Tread Compound (EN-DTC) this fork with both high- and low- the arms and anti-sway cradles Orange Seal’s new Versa- which boasts reduced rolling re- speed compression dampening, offer vehicle surface protection Valves are designed to work with sistance (50% according to Ken- rebound and beginning/middle/ during transport. The Highline is any tubeless-compatible rim. da) and reduced wear. end-stroke air pressure all being offered in black or silver-grey, both Various grommet profiles slide Another feature of the Nev- able to be tuned to the rider. The with black detailing. onto the valve stem and create a gal2 is Kenda’s new Advanced new dust seals are low-friction, Leatt’s new DBX 2.0 is an af- strong seal against most tubeless Trail Casing (ATC), which is a improving the small-bump sensi- fordable helmet that features 360° rims. One grommet is a conical proprietary, lightweight K-Armor tivity. Between the Pro and Comp Turbine Technology that reduces shape, while the other is flatter material that increases puncture level forks, there is a fork for every rotational acceleration to the head and square. Available in Retail and resistance by 174% versus tradi- level of rider. and brain and absorbs energy Dealer kits. tional Aramid breakers. Nevgal2 upon impact at concussion level. is also tubeless-ready and is FULCRUM Other features include a Dri-Lex ZIPP E-Bike 50KPH certified (meaning Fulcrum’s Speed wheels are a new liner that is washable, moisture Zipp’s new 858 NSW carbon clinch- is has passed ECE-R75 E-Bike line of carbon clinchers that are de- wicking, anti-odour and breathable. er wheelset offers both disc and rim certification for e-bikes with signed to be fast in all conditions. Twenty vents and the MaxiFlow air brake versions for riders who want speeds up to 50kph). Models in- The versatile Speed 40C wheelset channels keep you cool and venti- aerodynamic performance with clude 29x2.4 and 2.6 as well as features a 40mm rim profile with lated. Available in three shell sizes. crosswind stability. The 858 uses 27.5x2.4 and 2.6. an aerodynamic advantage while DBX 6.0 knee guards are soft biomimicry to replicate how na- Kenda’s cross-coun- not being tall enough to represent protectors with additional co-mold- ture has solved the problem of try category best-in- a risk from crosswinds. The Speed ed hard-shell sliders. They are speed, control and efficiency. class Saber adds 55C offers a deeper 55mm profile made of 3DF AirFit impact foam The irregular shape of the 29x2.4 and 2.6, and with more aerodynamic advan- that will harden upon impact to leading edge of humpback 27.5x2.4 and 2.6 tages but also a larger rotating provide additional protection. The whale pectoral fins -in versions. mass capable of maintaining high pre-curved design offers a great fit spired the shaped nodes In cyclocrooss, speeds. The Speed 40C weighs that stays put thanks to their new along the inner circum- a reflective hot 1,420g per pair and the Speed anti-slip knee cap and calf band ference of the rim. patch that increas- 55C is 1,470g per pair. with a silicone grip lining. The product of es visibility at night The new Speed 55T DB is a Unior’s new Euro Multitools are years of research and has been added to top-level disc brake carbon tubular designed and produced in Slovenia. hundreds of hours in the Flintridge and wheelset for road racing that uses Tool spindles are chrome-plated, the wind tunnel, the Happy Medium. a completely new, lightweight Ful- and the tips are black oxide-coated resulting Sawtooth rim Kenda Nevgal2 The Cholla adds a crum carbon-fibre rim that offers all

42 BIKE TRADE CANADA WINTER 2018 www.pedalmag.com PARTS & ACCESSORIES 2018

of the aero advantages yet is more surement, displayed graphically SeaSucker Talon stable in crosswinds. Comes with in real-time, including force and ceramic bearings and is available torque vectors and pedaling effi- in either AFS or six-bolt configu- ciency. rations along with HH12-100mm front and HH12-142 rear spacing. DAMCO Weight is 1,395g per pair. The SeaSucker Talon is the com- Already offered as a top alumi- pany’s best-selling workhorse one- num wheelset in several versions, bike carrier. This fork-mount-style the Racing Zero is now available rack uses three powerful vacuum in carbon. Technologies such as cups, each rated with a 210-lb. pull oversized aluminum drive-side strength to hold virtually any bike flange, USB ceramic bearings and onto your car’s roof, trunk or back oversized aluminum double-butted glass. A strap keeps the rear wheel spokes make this one of the most secure. The Talon is small and light rigid, reactive and lightest wheel- enough to fit into a bike bag or car- sets in the entire Fulcrum road ry-on luggage for those who travel lineup. Weight is 1,340g per pair. with their bikes and it’s considered one of the easiest racks in the PIONEER world to install and remove in just Pioneer has introduced its new seconds, all without marking your SGY-PM80 Series Dual Leg and car and fitting on most makes and Single Leg power meters, and models. each is compatible with the new Chamois Butt’r Original, Euro- As the valve is closed and the tool ACS DISTRIBUTING Shimano Ultegra R8000 Hollow- style and Her’ are non-greasy skin is removed, the plug will seal the Jet Black trainers are now in Cana- tech II crankset. lubricants developed to improve puncture and hold air simultane- da via ACS as they introduce their While Pioneer’s single leg op- riding comfort by preventing the ously. The kit includes two thread- WhisperDrive Smart wheel-off tion helps cyclists with the basics of uncomfortable chafing many - cy ed 16g cartridges and the tool will trainer. The WhisperDrive Smart power training, the dual leg power work with all threaded 12-25g CO2 is self-generating so it does not cartridges. meter lets riders uncover sources Pioneer Dual Leg need to be plugged in. Link to your of pedaling imbalance and identify Power Meter The Hamex Caress baby seat phone, tablet or computer or in- bike fit, power loss and absorption is a rear frame-mounted system stantly link to Zwift and other train- issues, making it an essential tool that works with both round and ing apps. for improving pedaling technique oval seat tubes. It features an ad- Kali helmets are also new offer- and efficiency. justable seat back system to adjust ing a winner with their Lunati XC Pioneer also offers the option of for height and for sleeping position. that retails for $109.99 and comes adding its advanced dual leg and The integrated padding provides with an integrated mount for lights single leg power meters to those comfort and the new footrest sys- or GoPro. A bug net liner and in- with existing Shimano Ultegra tem can be adjusted one-handed. tegrated dial fit system make the R8000 cranksets with the SGY- Visibility is improved with reflec- Lunati a great-fitting helmet at a PM9100C (dual leg), SGY-PMLTC tive elements on the back and the great price. (left arm) and SGY-PMRTC (drive- new harness system has improved Bryton has introduced the Rid- side) power meter kits. shoulder pads to keep children er 10 GPS cycling computer, which Pioneer reports their dual leg ages nine months and up safe and retails for $84.99. Place on your power meter to be the most ad- clists experience while riding. De- sound. The fastening bracket is handlebars and go. No pickups vanced system on the market, signed to be applied to any skin lockable and can handle children or wheel size needed. The Rider going beyond the standard ANT+ areas that rub together or against up to 22kg in weight. 10 links to the Bryton app which power metrics by measuring force clothing, Chamois Butt’r soothes The BuzzRack Scorpion H is a tracks all of your riding and links to in all directions at 30-degree inter- and softens. The skin lubricants two-bike foldable platform bicycle Strava and Training Peaks. vals, 24 times per rotation. easily wash off skin and out of carrier that features a solid steel When combined with Pioneer’s shorts with soap and water, and frame robust enough to carry up WAH WAH 2 PEDALS SGX-CA500 GPS cycle computer, are gentle on even the most deli- to two e-bikes totaling a combined Kona is introducing Wah Wah 2 the power meter provides riders cate skin and clothing. mass of 50kg. Fitting 1-1⁄4” and fibreglass-reinforced, nylon-com- with access to HDPower metrics The Dynaplug Air is the only 2” hitch receivers with a locking posite pedals that weigh in at 360g for enhanced power data and anal- tool of its kind in the world as it mechanism, soft pads provide per pair. With a thin profile, wide ysis. The cycle computer with the plugs your tubeless tire and airs it protection and the platform and 14 replaceable pins, dual leg power meter enables you up with CO2. It works by inserting large wheel supports accommo- these pedals ensure a solid grip to see comprehensive performance the repair nozzle into the puncture, date most models from 29” wheels and feature a 100% serviceable analysis and highly detailed data then opening the regulated air to kids bikes. A fat bike adaptor is bearing system. Available in six gathered from 24 points of mea- valve to achieve desired pressure. sold separately. colour options.

www.pedalmag.com WINTER 2018 BIKE TRADE CANADA 43 GEAR CLOTHING

Garneau the forefoot. The lace-up construc- keeps riders dry. The jersey fea- Biemme Venice Top tion with elastic lace-holders is tures an overlap collar to protect Jampa2 lightweight and easily adjusted. the neck, inset sleeves, easy-slid- The shoes are optimized for use ing YKK Vislon zipper with Scorpi- with SPD cleat systems. on zipper pull and a drop pocket. An updated elastic gripper helps to CASTELLI keep the jersey in place. Because Castelli’s Idro Pro jacket features it is available in four colours, you Gore-Tex Shakedry two-layer fab- can also order it in the appropriate ric that offers waterproof function- colour and customize it with club, ality while still being breathable. team or corporate logos. The elbows, shoulders and side panels all have Gore’s new Topo BIEMME sections for stretch and mobility Biemme’s new innovative and along with moisture management. customizable Garun Biomeccan- The fully taped seams are part of ico cycling pad features 16 inter- the waterproof construction. The changeable silicone inserts (four Idro’s aero fit also offers a new lon- per area) with a variable thickness ger tail section to protect against from 1mm to 4mm. gloves, and two bib short options GARNEAU rear wheel spray. Other features The design, which is patent in either black or navy. Garneau’s new casual urban include soft neck liner, YKK wa- pending, is meant to correspond Features of the Evolve line in- Cityzen Collection can function terproof direct-mount zipper, two with ischial tuberosity (sit bones) clude wide, ribbon-style shoulder on or off the bike.Every piece can external rear pockets, silicone and the perineum to balance the straps and gripper-free hems for function on the bike as well as off elastic waistband and reflectivity left and right side via a special sad- lightweight comfort, discreet reflec- the bike. Made with the urban cy- for safety. Tested and developed dle cover equipped with sensors. tivity elements positioned for visi- clist in mind and tuned to the spe- by Castelli’s World Tour riders, this This custom process allows a better bility in low light, unique dual-layer cial need of the e-bike rider, the jacket also packs up small to easi- bike fit by evenly dividing the power Dry Touch jersey with UPF 50+ Cityzen Collection is comfortable, ly store in a jersey pocket. between the left and right side to in- and an inner mesh surface to keep technical active wear that blends The Podio Doppio jersey was crease pedaling efficiency and also moisture away, MicroVents at the comfort and functionality. developed by Castelli specifically to provide a reduction in scoliotic chest, armpits and shoulders that The men’s Manchester and for Team Sky riders for training. attitude while sitting. aerodynamically increase airflow, London jerseys are lightweight The new cut ensures the fit is right Biemme’s new graduated com- and hidden shorts pocket. with moisture-wicking properties while extensive fabric development pression medium and short socks and include a sunglasses hook on with F.I.R. (Far InfraRed) technol- Shimano Evolve the front chest, reflective stitching ogy enhance performance by in- Bib Shorts and one zippered back pocket with Castelli Idro creasing micro-circulation at the routing capabilities for headphone Pro Jacket skin surface, reducing body tem- wires. The Urban shorts come perature and water cluster while with a detachable inner liner and accelerating recovery. The benefits a removable chamois. The outer of graduated compression include fabric is water-, stain- and abra- amplifying the pump effect of the sion-resistant with a plush elastic heart and muscle contraction, waistband for a comfortable fit. increased micro-circulation and The women’s Venice top fea- tissue oxygenation, along with re- tures deep armholes to increase duced muscle strain and injury. freedom of movement and a lon- Also new for 2018 is a Biemme ger, shirt-tail length is both flat- Jampa 2 unisex jacket featuring tering and stylish. The fabric is next-generation fabric that match- quick-drying, and the back has a es polyurethane with a waterproof “burnout” appeal that is soft, light membrane for a light, windproof and vintage. The Urban skirt is and highly flexible jacket. the perfect blend of style and sub- stance with its detachable inner SHIMANO shorts and removable chamois – Head to Toe Performance design so you can easily transition from is represented in Shimano’s new the bike without undressing. Evolve line, which consists of four The Urban shoes feature T-Flex jersey colour options in black, blue, technology offering greater flex in navy and beech, with matching

44 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com CLOTHING 2018

Shimano’s new Climbers jer- SPORTFUL with six-channel fibre construction Pearl Izumi Women’s sey is geared towards super-light- Sportful’s new lightweight Bodyfit pulls perspiration away from your Pursuit Thermal Tight weight construction and offers “air Pro Evo jersey features multiple body. Sleeve endings are soft and with PI Dry Technology diffusing two-way stretch fabric,” fabric construction, Aero stretch ergonomic and silicone print at engineered to rid you of excess on the shoulders and minimal the back bottom hem keeps the heat while maximizing airflow. stitching on the collar for comfort jersey in place. It also offers four Available in white, yellow or blue. and a clean look. The arms fea- back pockets, a full front zipper, The new Breakaway jersey di- ture light silicone and an elastic UPF50+ protection on the back als it back a notch for those looking cuff while the waist elastic uses and shoulders and 360 degrees at a more casual option for train- silicone for grip. A full YKK Vislon of reflective print for high visibility. front zipper, three rear pockets Lithe is an ultra-lightweight, Sportful and reflective accents finish off wind-protective and water-repel- BodyFit Pro Evo the jersey that’s the choice of pro lent jacket made from 37g per Jersey riders for a wide range of condi- square metre woven polyester. tions from racing in warm tem- Ventilation panels are located peratures to fast training. along the side and under the sleeves and elastic panels provide CRAFT optimal fit and 360 degrees of re- For 2018 Craft’s new Verve Glow flective detail for optimal visibility. bib short offers Lycra Sport Energy It packs into its own back pocket body-control fabric with four-way for easy storage. Construction to eliminate chafe elasticity. The bib construction is points, and raw-edge leg hems ergonomic with mesh Superlight PEARL IZUMI with printed leg gripper for smooth fabric made of polyester hexa- PI Dry technology is a hydropho- and secure comfort. The matching channel material for active cool- bic treatment that used on Pearl WK2 half short evolves the origi- ing. The leg endings include a Izumi’s knit and woven fabrics that nal 7mesh women’s short with an silicone print to hold the fabric in makes fibres repel water without updated fit, and both WK2 shorts place along with 360-degree re- affecting the breathability or feel use the women’s Elastic Interface flective print for high visibility. UV of the fabric. The treatment coats Road Performance Max chamois protection is built in thanks to the each individual fibre and will never launched in the original WK1. inclusion of Coldblack fabric, and a wash off or lose its effectiveness special knit construction enhances and will last the life of the garment. 7Mesh W K2 Bib Shorts moisture wicking and ventilation as The go anywhere Versa col- does the Infinity C1 Pad. lection is designed for a one-hour ing. The Breakaway offers four-way ride and include the Performance stretch and a more relaxed fit in Craft Verve Glow T with a slightly dropped tail to grey/pink, neon blue or lime cam- Bib Shorts provide coverage in the riding po- ouflage prints. sition. The Short Sleeve Button Up The new Explorer line, also is lightweight with a subtle bike-fo- a casual jersey option aimed at cused design. The Boardwalk the adventure cyclist, is offered in Short features a lightweight shell three forms: two technical Ts, one with a laid-back feel and subtle with a crew neck and the other reflective elements, and the Versa with a higher neck and mid-chest Quilted Hoodie is a great choice zipper, plus a buttoned-up, collared when the weather gets cold. polo shirt option. Shimano’s team jerseys offer 7MESH unique colour choices for roadies The new WK2 bib short features including two cameo options and Pull2P technology which combines new women’s-specific options - in a supportive yoga-style waistband cluding the team jersey, shorts and with soft-stretch bib straps. The ¾ bib tights. straps are crossed at the back Shimano’s hybrid windbreak and carefully located so the shorts jacket that easily converts to a can be pulled down for mid-ride pit vest when the weather changes. A The Verve Glow jersey comes stops without any unclipping, un- drawcord inside the chest pockets with body-mapped mesh, active zipping or undressing. The WK2 is allows adjustments to prevent flap- cooling, high elasticity and a great also packed with signature 7mesh material. fit. Lightweight polyester fabric technologies like Clean Finish

www.pedalmag.com WINTER 2017-18 BIKE TRADE CANADA 45 MARKETPLACE NEWSPRINT

TRICOSPORTS Curbside Cycle Owner and T PERFORMANCE Pioneer Don Watterson Passes Away by Ron Johnson

on Watterson, owner of Curbside Cy- Dcles and a true city bike pioneer, died peacefully on Aug. 16. He left a legacy as a city bike builder in Canada. The humble roots of Curbside date back more than 25 years to a small tent repair shop $489CAD (plus tax) operating in semi-legal fashion outside the Brunswick House pub in Toronto. It was here • Free Shipping! that Watterson became an early adopter of the • Time Limited Offer! Don Watterson leaves European-style city bike. He plied his trade, For Details: behind a rich legacy as repairing bicycles and often converting the a true city bike pioneer. CURBSIDE CYCLES 1.844.215.4552 more popular mountain and road bikes to something akin to a proper city bike perfect Distribution, dedicated to developing the city Canada Bike Box Sale! for urban living. bike market far outside of Toronto. Soon Watterson, born into poverty in the But Watterson’s cycling contributions didn’t city’s Cabbagetown district, outgrew his tent stop at the end of the business day. After and made the big leap to relocate his oper- retiring in 2014, he threw himself into activism, ation to a former candy shop, then to Bloor lobbying for bike lanes and smart urban de- Street in the Annex neighbourhood where velopment with groups such as Bells on Bloor. DEALERS the shop still stands today. Notable local Curbside ended its tribute in moving customers included urban planning guru Jane fashion. Jacobs, author Margaret Atwood and actress “We lament the passing of our caretaker Rachel McAdams. and boss. We continue to honour Don’s spirit WANTED Curbside Cycles wrote of Watterson’s as we continue to operate with our gut in- legacy in a recent blog post highlighting the stincts, work fearlessly to challenge the status To carry both groundbreaking formula that helped cement quo, and make cycling more accessible in Pedal and Skitrax the store’s success, establishing a number Toronto (and beyond). Don, you gave Toronto in your store of firsts along the way. His was the first store something special with Curbside. Indeed, it contact Crystal to buck the supply-chain tradition and import goes much wider than Toronto. Gratitude is 416-977-2100 city bikes from Europe, for example, and the mixed with sorrow. Rest in peace, and long first to start a wholesale company, Fourth Floor may you ride.” [email protected] Continued from page 10 anti-bacterial and anti-odour treatments that also favour with Canada as the latest addition. quick-drying. “We are excited to bring Reid to Canada,” said Tom The Actify shoe will be available through boutique Leavitt, president of Step 4 Distributing. “The company spin studios, specialty retailers, online retailers and bi- makes great bikes that people love to ride and offers a cycle retailers. It is also online at www..com and complete range. We are looking forward to showcasing garneau.com. Both men’s and women’s shoes are priced Reid at the Calgary Bike Show later this month, and are at $129.99. excited to see the growth of this new brand in Canada.” For more info, visit www.step4distributing.ca. QBP TO DISTRIBUTE HAYES PERFORMANCE SYSTEMS IN CANADA GARNEAU AND REEBOK PARTNER is now expanding its distribu- ON ACTIFY FOOTWEAR tion of Hayes Performance Systems’ full line to Cana- Industry leaders Garneau and Reebok have combined forc- dian bicycle retailers. This expanded partnership will es to create the Actify shoe, new footwear that’s specifical- increase Canadian dealers’ access to Manitou, Sun Rin- ly designed for long-term use in the spinning studio. gle, Hayes, Answer and Wheelsmith and also improve There are differences between cycling outside and in- product availability. side, and the biggest is the amount of sweat produced “We are excited to offer Hayes Performance Systems in a spinning studio as opposed to out in the fresh air. to our Canadian dealers,” said Aaron James, QBP’s sales It’s a lot. That’s why the Actify focuses on breathabili- manager for Canada. “The expanded product range ty and performance in the indoor cycling space with its combined with QBP’s logistical excellence will provide moisture-wicking microfibre and perforated upper, pre- more support to independent Canadian bike shops.” venting moisture build-up and maximizing heat dissi- QBP stocks more than 600 SKUs of aftermarket, service pation. It also contains synthetic leather and mesh with and support products from Hayes Performance Systems.

46 BIKE TRADE CANADA WINTER 2017-18 www.pedalmag.com

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