Boyd Gaming Acquiring Pen Insula Gaming!
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WORK’S A GAME. PLAY TO WIN. Summer ’12 aming! insula G TEAM MEMBER NEWS Pen Page 2 B g Acquiring oyd Gamin Next Generation May 16 was an exciting day for Boyd Gaming, as we announced one of the “Acquiring Peninsula Gaming is a transformative transaction that fits B Connected largest and most important acquisitions in our Company’s history—the perfectly into our growth strategy by expanding our Company’s scale, purchase of Peninsula Gaming. diversifying our platform, strengthening our financial profile, and Online generating meaningful value for our shareholders,” said Keith Smith, Page 2 Once completed, this acquisition will add five properties and two new President and Chief Executive Officer. states (Iowa and Kansas) to our nationwide family: In addition to introducing us to new markets, the Peninsula properties President’s ■ In Iowa, we will be adding Diamond Jo-branded casinos in will strengthen our financial position, create opportunities for Safety Dubuque and Worth County; cross-marketing through B Connected, and provide us with great Awards long-term growth potential. ■ In Louisiana, we are acquiring the Evangeline Downs racetrack and casino in Opelousas (near Lafayette) and the Amelia Belle Once the transaction is completed toward the end of the year, the Page 3 riverboat casino, in Amelia, about an hour from New Orleans. This Boyd Gaming family will include 22 properties in eight states. And more will give us five properties in Louisiana, making Boyd Gaming the locations mean more great career opportunities for the entire Boyd state’s largest casino operator with over 6,000 slot machines. Gaming team! ■ In Kansas, we’ll be adding the state’s largest commercial casino, the all-new Kansas Star, in Mulvane, near Wichita. The Kansas of Las Vegas Star operates in a temporary facility, but will move to its Page 3 permanent home at the end of 2012. When completed in 2015, the development will include 2,000 slots, 55 table games, restaurants, Fremont’s an Equine Center and 4,200-seat arena. New Guy Square in center stays white, does not knock out to the color behind it. COMPANY NEWS Page 2 q&a with Acadiana’s Place to Play! Keith Smith Page 3 PREVENTIVE CARE COVERED 100% SPEEDWAY SUPERSTAR Page 4 With hearts racing, two talented finalists — one representing Sam’s Town Las Vegas, the other Blue Chip — stepped up to the mic at the Las Vegas Motor Speedway to determine who would be crowned the fourth annual Speedway Superstar, earning the opportunity to sing the national anthem at the nationally televised Sam’s Town 300 Nationwide Series race on March 10. The finalists were selected during competitions at each property, where contestants auditioned by singing the national anthem a cappella, first before a panel of judges and then in front of a live audience. Judging the final performances were Terry Jenkins, Director of Entertainment; Page 4 Krissy Ayon, Entertainment Manager at Sam’s Town Las Vegas; and Jeff Motley, Vice President of Public Relations for the Las Vegas Motor Speedway. Winning first place and earning the honor of singing the national anthem was Sam’s Town entrant Bridgette Foster, a vocal coach from Las Vegas. Why are we making health screenings a part of Will my health care premiums go up if you identify the annual insurance enrollment process? issues during my screening? q&a with One of the best ways we can ensure a higher quality of life Absolutely not! Your premium will be based on the plan you for all team members is through preventative medicine. If choose, not the results of your screening. In addition, your we can identify potential health risks early, we are able to eligibility to receive insurance will not be affected. Again, our eith treat them sooner, and keep issues from having a major goal is to help you and your family members live healthier, K impact on your life and health. longer lives by identifying potential issues as early as possible. That will also help you save money in the long run. mith But there are benefits to your pocket book as well. S Conditions like diabetes, high blood pressure or heart disease are much less expensive to treat and control in Learn more about your benefits by visiting their early stages. Those savings are the reason we are able boyd.net—available on computer kiosks at to offer you significant discounts on your health insurance your property—and select “Benefits” from the premiums for participating in these screenings. “HR Services” tab. President’s Safety Awards When it comes to the well-being of our guests and team members, it’s safety first at Boyd Gaming. And four of our properties—Main Street Station, Delta Downs, The Orleans and Blue Chip—led the way for our Company in 2011, winning prestigious annual awards for their commitment to safety. NEXT GENERATION We’ve made the gaming industry’s leading website even better, with the launch of the next generation of B Connected Online in April. The new B Connected Online is chock full of industry firsts and special features. The centerpiece of the enhanced and expanded website is “B Connected Social,” the first comprehensive social gaming platform linked to a casino industry loyalty program. Left: Keith Smith pictured with Delta Downs Safety Committee Through this program, members can earn rewards for using various features on BCO and Right: Keith Smith with Main Street Station Safety Manager Jeff Wojcik and David Lebby, VP and General Manager property websites—such as booking rooms or logging onto B Connected Online—and Boyd Gaming President and Chief Executive Officer Keith promoting offers, events and promotions on major social media channels such as Facebook, Smith awarded Main Street Station and Delta Downs the Twitter, Google Plus and Foursquare. They can collect “badges,” compete with other 2011 President’s Awards, presented to the Nevada and B Connected Social members in online activities, and earn “Social Points” that can be used Midwest and South properties with the best safety record for to enter regular contests. the year. Main Street Station won the Nevada award for the “Since its launch three years ago, B Connected Online has become one of the gaming second straight year, while Delta Downs received the inaugural industry’s most visited websites, receiving numerous national awards for its ease of MSR award. use and wealth of information,” said Paul Chakmak, Executive Vice President and Chief The Orleans won the Most Improved Property Safety award Operating Officer. “The popularity of online social gaming is exploding, and we are in Nevada—thanks to a 50% reduction in workplace incidents— confident that the groundbreaking features of B Connected Social will further distinguish while Blue Chip’s 31% reduction in incidents made it Most B Connected Online as the leading online brand in the gaming industry.” Improved in the MSR. Also new to B Connected Online is “My Alerts,” a feature that allows customers to choose “Putting safety first is a key way to demonstrate our which casino amenities they want to hear about in real time, using email, text messages, commitment to Boyd Style,” said Smith. “We challenge each and push messages to their mobile app. My Alerts options include: property to increase their emphasis on safety and provide for the well-being of both our customers and team members.” • Offers Watch, which alerts customers when a new personalized offer arrives; Senior management presented trophies at each winning • Entertainment Watch, which alerts customers to events based on their interests; and, property’s Safety Committee meeting. Congratulations to all, • Slot Watch, which notifies customers when a new slot line debuts at their favorite property. and remember, think safe, work safe and be safe! Prefer email or text alerts? The choice belongs to our customers. To celebrate the launch, we held weekly contests through B Connected Online, giving away trips to Hawaii and Las Vegas, company gift cards, slot dollars and other merchandise. All B Connected members were able to receive a free entry through B Connected Online, and The California, Fremont and Main Street Station go through about then earn additional entries for every 50 Social Points earned. 7,500 pounds of oxtails per week. Oxtail is the main ingredient for oxtail soup, a favorite dish of many of our Hawaiian customers. PREVENTIVE CARE From Dealing Dice COVERED 100% It’s an old truism that an ounce of prevention is worth a pound of cure. At Boyd Gaming, prevention is not only a healthy choice, it’s a free one, too. to Fremont’s “Vice” When covered by a CIGNA Health Plan, team members and covered family members receive free annual preventive health care benefits from in-network providers. Boyd Gaming veteran Jim Sullivan was There are no out-of-pocket costs for preventive services—no copays, no deductibles named Vice President and General and for team members in the Choice Plans, no cost to your HRA (Health Fund). Manager of the Fremont Hotel & Casino Covered preventive services include annual physical exams, immunizations and in downtown Las Vegas last year. age-appropriate health screenings, such as mammograms or colonoscopies. Preventive care is defined as care provided when no symptoms are present. The Jim’s career with Boyd Gaming began in objective of annual preventive care exams is to prevent disease and to keep you 1985, when he was hired as a craps dealer healthy. By alerting you to potential health issues early, they can help you get at The Cal. After rising to the position treatment before a serious health problem develops. of Director of Casino Operations at The Cal, Sullivan was promoted to lead the Be sure to remind your doctor to note on the claim to CIGNA that you’re receiving an annual physical exam or other preventive health screening.