Lower East Side Partnership 2018 Annual Report

We produceWe a series of widely attended and recognized events in Our dynamic print programs digital and focus on sectors of our local economy and the whole. a community as Original Event Original Production & Execution & Advertising Initiatives the Lower East Side that drive foot traffic and sales. merchant increase Promotional

benefit Eastthe Lower Side. activations, and programming that Our for are known energetic events drawing crowds as large crowds drawing are as they diverse and varied. Our and varied. programsdiverse and leveraging resources and partnerships.leveraging Our mission is achieved by successfully by Ourmission achieved is addition of partners, new collaborations, we constantly continue to evolve with the with constantlywe continue evolve to initiatives create substantialinitiatives impactsand Marketing & Social Media promoteWe individual merchants, as well as the dynamic collective community of small merchants who call the Lower East Side home. Neighborhood Our sanitation team sweeps and cleans streets and sidewalks daily in addition to removing trash faces. block 72 from Supplemental Supplemental Sanitation & Graffiti Removal

FY18

31% Mayor Comptroller SANITATION Borough Pres. Council Member 32%

Deputy Inspector,

MARKETING 7th Precinct ADMIN 14% Community Board 3 FY19 APPROVED FY19 23% COMMUNITY ECONOMIC & ECONOMIC FY19 Assessment $974,600 DEVELOPMENT PUBLIC OFFICIALS PUBLIC CLASS COMMUNITY- E STAKEHOLDERS CLASS D - CLASS RESIDENTS- C D. West, Community Council Hon. S. Stringer, Hon. G. Brewer, Hon. M. Chin, Hon. B. DeBlasio, G. Li, NYPD 7th Precinct R. Chadwick S. Hellman,S. FY19 Expenditures $1,358,900 DIRECTORS CLASS BY FINANCIALS 31% 17% SANITATION MARKETING

Vice Chair Vice Chair nd st ADMIN 13% FY18 ACTUAL 39% COMMUNITY ECONOMIC & ECONOMIC DEVELOPMENT FY18 Assessment $746,748 FY18 Assessment OFFICERS M. Miller, 2 M. Miller, M. Forrest, Chair D. Zarin, 1 J. Plyter, Treasurer Plyter, J. A. Asst. Treasurer Chase, M. Joye, Secretary CLASS MERCHANTS- B CLASS A - PROPERTY OWNER PROPERTY - A CLASS A. Chase M. Joye A. Saxelby J. Plyter L. Heller A. Goldberg A. Goldberg D.Zarin M. Miller M. Forrest K. Jennings S. Saks Dhiman S. A. Katz T. Wong N. Russ-Federman Misrahi J. FY18 Expenditures $1,243,009 LES.NYC • Tim Laughlin,Tim President @LOWEREASTNYC

The Partnership’s mission to is improving overall quality of life overall improving enhancethe unique and diverse and of vitality the local economy.

character of East the Lower by Side and supporting the continued growth

Michael Forrest, Chair Forrest, Michael Lower East Side thrive. investment of time, energy and resources that make the impactful work. remain We committed the to continued another year filled with meaningful, well-received and and well-received meaningful,with filled year another ourachievements in this past year and are optimisticfor thatrequire in-depth policy solutions. are proud We of we recognizewe the need examine to deeper set issues services across the board, from marketing sanitation, to work diligently to increase and improve upon keystone keystone upon improve and increase to diligently work and success ofour diverse small merchants. While we best ensure the continued vitality of our local economy tailor the types of support and services provide we to As our community continues grow to and evolve, will we of the neighborhood. the of the start of a new chapter in the long and storied history Line and other exciting parts of Essex Crossing will mark immanent opening of the new Essex Market, the Market soon be installed in our pedestrian plazas. Moreover, the public spaces procuring by custom seating that will worked make to better and more efficient use of our street conditions of the Lower East Side. have We also whose sole mandate is improve to the cleanliness and community,have we brought on full-timea Clean Team atlarge. In pursuit of highera quality of life for the better, for the organization and also for the community the for also and organization the for better, Undoubtedly this is has been a transitional year for the eateries, or truly any number of other offerings. other number of any truly or eateries, in store, whether in the form of museums, galleries, shops, museums, galleries, of form the in whether store, in experience the organic and eclectic collection of what is acrossthe world continue flock to to this communityto decades of underutilization. Visitors and tourists from from tourists and Visitors underutilization. of decades development at Essex Crossing start come to online after call this community home. We have seen the remarkable remarkable the seen have community We home. this call collection of diverse and colorful merchants that proudly colorful and proudly that merchants diverse of collection a teeming arts and culture scene alongside a unique unique a alongside scene arts culture and teeming a development and continues serve to as a beacon for for some of City’s New York most exciting and vibrant Thisyear the Lower EastSide has been theepicenter DEAR FRIENDS, 100 GATES LOWER EAST SIDE AND BEYOND Utilizing dedicated grant funding from the SBS Neighborhood 360 program, the 100 Gates Project expanded across the city, including in Brooklyn, Staten Island and East Harlem. In Staten Island alone, the project catalyzed the creation of 100 murals and 2 large EVOLUTION OF OUR PUBLIC SPACES scale installations, amounting to 38 job opportunities for artists and 50 merchants who have benefited from Last year our focus on Straus Square and the Division the collaboration. At the end of June, the 100 Gates Canal Triangle centered on community engagement and Project produced 185 murals thanks in large part to feedback that culminated in an overwhelming support for grant funding from SBS, Council Member Debi Rose, more robust pedestrian activation of these public spaces. NEW ESSEX MARKET FACILITY AND BRAND IDENTI- and new grant opportunities from the Department of Our team worked to design functional streetscape TY Health. These additional project sites have continued to furniture that combined design and aesthetic elements With the completion of the new Essex Market nearing, we have expand the 100 Gates brand and tell the unique story consistent with the neighborhood. This process resulted in POSITIVE TRANSFORMATION WITH ESSEX CROSSING begun providing transition services to the current Market’s of its origination here on the Lower East Side where the several artists being selected to paint vibrant murals on Many exciting parts of the Essex Crossing development are vendors. This past spring, vendors were able to take a special program continues to operate. 9 jersey barriers that have been outfitted with attached slated to open in the year ahead, and while we reflect on the tour to get a feel for the their new spaces. Of peak interest seating. Installation is expected for this fall via DOT. Once process of arriving at this juncture, we cannot help but be was the mezzanine, which will be utilized as a public seating these sites are rounded out, we plan to turn our focus to thrilled about the exciting opportunities that are just around area and houses the demonstration and teaching kitchen, a Delancey Plaza where a similar process will be undertaken the corner. Target has opened a new location at the corner of community asset available for diverse programming. With this alongside the installation of protected bike lanes on the Grand and Clinton Streets. This building is also the site of a transition comes the rollout of a new brand identity, designed Delancey corridor. Additionally, this coming spring, we will new Trader Joe’s, opening in the coming months. Across other by our team in partnership with NYC EDC. The new logo and install a seating and bike storage area at the corners of parts of the expansive development will appear a deluxe public comprehensive visual guideline pay homage to Essex Market’s Broome and Orchard Streets spanning nearly 200 feet. cinema, a new NYU Langone Medical Center, a bowling alley, unique history as a salient cultural institution on the Lower a new home for the International Center for Photography, and many other retail and commercial opportunities. Perhaps most excitedly, the new Market Line will connect a large swath of the development underground, boasting 60-foot ceilings flooded with natural light that will set the scene for three city blocks’ EVERYONE LOVES A GOOD PICKLE DAY worth of dynamic vendors and merchants. When combined with Our signature event continued to draw massive crowds the new Essex Market this will indisputably be one the world’s of over 40K people and a video recap posted across greatest indoor marketplaces. Essex Crossing is exactly the various social media streams received a whopping 40 positive, transformative development that will help preserve million views! The event itself went off without a hitch and propel the Lower East Side’s position as Manhattan’s most providing a full day of shopping, eating, live music, forward-looking and exciting community to live, work and shop. games and activities. In its totality, Pickle Day strives ESSEX CROSSING TRANSPORTATION VISIONING SESSION to showcase the true, unique and vibrant colors of the READY FOR BUSINESS WITH CLEANER STREETS We partnered with Community Board 3 to produce and host a Lower East Side community alongside picklers from the entirety of the Eastern seaboard. It has and will continue In May we formally began operations with Block by Block, Transportation Visioning Workshop to discuss transportation to increase awareness of our local merchants’ unique which will provide sanitation services for the district issues and strategies in and around the Delancey-Grand offerings and drive significant day-of foot traffic which including litter, graffiti, sticker removal, streetscape asset Street area, especially as it related to the ways traffic in often is reported as many merchants’ best day of sales maintenance as well as general upkeep and placemaking. the neighborhood and around the Williamsburg Bridge will each year. This new contract was designed to ensure a cleaner, impact our local economy. Through breakout activities and safer and more accessible community with a particular discussion, four key ideas bubbled to the surface: adding focus on mitigating the impacts of a robust and active more M14A buses, converting Broome Street to eastbound nightlife economy, improving overall quality of life on the one-way, changing the primary bridge approach to Allen and 40K 30+ 1 2,249 837 2,417 Delancey and creating a local only traffic zone between Grand Lower East Side. To this end, we built out a broad service ATTENDEES LOCAL MERCHANTS BIG DILL! area that not only focuses solely on the district but also TRASH CANS PEDESTRIAN TREE PITS and Delancey Streets. A final plan of proposed improvements CLEANED ASSISTANCE CLEANED includes the directly adjacent Ludlow corridor between will be made in the coming months as Essex Crossing comes Delancey and East Houston Streets. online. *SINCE MAY 2018