The Storyteller
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Up all night SCMD hosts 12-hour event for mental p3 heath awareness The art of collaborative management Arts Management students organized a p5 successful symposium this winter the Storyteller- School of Communications, Media and Design Winter 2016 IMM students’ senior projects Interactive Media Management students p7 created interactive prototypes for apps MIAP students to perform at Toronto Centre for the Arts p9 Music Industry Arts and Peformance program celebrates first graduating class Story Arts Centre implements Storyworks Students will learn to work on client projects prior to graduation Starting this September, the Story Arts Centre richer,” says McIlroy. will be offering a new course called Storyworks in Students will either be matched with clients almost all programs. The idea behind this course is to through faculty or choose whom they would like provide students with bite-size experiences and project to work for. As long as the projects they undertake simulations of industry work. comply with the scope and criteria established by the “Students will be working with clients on small- college, they will be free to work individually, with scale versions of projects that they would typically other students from their program, or with students encounter in their industry,” explains Jennifer McIlroy, from different programs. faculty member of the Corporate Communications The Storyworks initiative will be a unique and Public Relations program. opportunity for the Story Arts Centre to reinforce Most of the workload for Storyworks will take its mandate of preparing students to tell stories about place outside of the classroom. This means that the themselves and about their clients in a rich way. It addition of this new course will not alter the length will also provide students with concrete and relevant of the programs. “Students won’t be in class longer. professional experience, which will be helpful once Storyworks will only make our curriculums deeper and they start searching for jobs after graduation. This edition of the Storyteller made possible by Sayyeda Masood, Priyanka Mehta, Holly Penick, Isaac Thornley, Jordan Wall and Catalina Zuleta. Story Arts Centre’s welcome back pancake breakfast Batter so good that even Bautista is jealous The Story Arts Centre students were treated to the Students clearly got the memo as 650 hungry annual Welcome Back Pancake Breakfast on January 20th to diners participated, making up nearly half of the student kick off the New Year. body. Everyone received two delectable pancakes, totalling a record-shattering 1,300 pancakes served. Dean Cowell, Coordinator and Professor for the Advertising and Marketing Communications Management Program, organized the event with the help of Operations Manager Preeti Sharma, who gathered the supplies. Other faculty members pitched in by cooking and serving up a storm with three griddles on the go, giving them the oppor- tunity to interact with students outside the classroom. Everyone enjoyed the scent of toppings like syrup and cinnamon that filled the air of the entire campus, but found the best topping of all was more pancakes. Hamlin Grange gives talk on cultural competence and communication Students and faculty gathered in the Story Arts said Ted Barris, explaining why he reached out to Grange to Centre library on February 24 to hear Hamlin Grange, be part of the speakers’ series. He’s “an experienced jour- journalist turned diversity consultant, give a talk titled nalist, a well-known Torontonian, and is active as a campaign- “Competence, the Key to Communication,” as part of er making sure that diversity is understood.” Centennial College’s observance of Black History Month. In addition to his public speaking activities, Hamlin More than 60 people listened as Grange shared Grange is also the president and co-founder of DiversiPro, a his experiences of encountering racism throughout his diversity and inclusion consulting company based in Toronto. time working in Canadian media and As a consultant, he works with various organizations “looking journalism. Grange emphasized that, for ways to meet the challenges and reap the rewards of a beyond awareness, Canadians require culturally diverse marketplace.” a set of skills and competencies to adequately communicate in a society so diverse and multicultural. Canadian communicators need to be able to navigate difference without relying on superficial or stereotyping language. Grange’s talk was part of a speakers’ series that journalism professor Ted Barris has organized for several years. Past speakers include Toronto Star journalist Royson James, former president of the Ontario Black History Society Rosemary Sadlier and novelist Lawrence Hill. Hamlin Grange is “campaigning to get journalists and communicators of all types to go beyond skin colour, beyond the superficial stuff and beyond the stereotyping,” Up All Night SCMD hosts 12-hour event for mental heath awareness On March 31 the Story Arts Centre hosted “Up students developed campaigns to pitch to CivicAction. All Night,” a 12-hour event focused on mental health “Up All Night” – a campaign involving a 12- in the workplace, as part of this year’s Project Fusion hour, all-night event – was ultimately chosen because it campaign. The event and campaign were organized by allowed students the freedom to incorporate various students in the Corporate Communications - Public elements while keeping on topic. “The idea was to stay Relations (CCPR) program, but involved contributions up allnight in solidarity with people who experience from students in other programs including dance, sleep deprivation as a result of mental health issues,” music, journalism, graphic design, arts and interactive said Stephanie Murphy, CCPR student and media media management. relations lead of this year’s Project Fusion. The event was part of the fourth incarnation of The event consisted of a networking session, Project Fusion, an annual partnership between Story an expert panel discussion, a suicide-prevention Arts Centre students and CivicAction, that aims to workshop and live music and dance performances by generate conversation on urban issues and engage Story Arts Centre students. Over 40 students stayed the next generation of change agents. In addition the entire night and $3,000 was raised. All proceeds to the event, this year’s campaign also involved a are being donated to Friendship Bench, an organization survey, magazine, website and weeks of planning and that encourages students to be aware of the mental development. health concerns of their peers and confront the stigma “Project Fusion came about four or five years surrounding mental illness. The bench will be installed ago when students asked for an opportunity for more at the Story Arts Centre in the Fall and will be the first collaboration between programs,” said Donna Lindell, of its kind at the college. who serves as the faculty supervisor for Project Fusion. “When you see the bench you remember that “It is designed to be a student-led, student-driven there are people struggling. It’s a reminder to reach initiative. It’s an opportunity for students to develop out and connect with people,” said Stephanie Murphy. leadership skills in multiple capacities.” “It’s a nice idea for Project Fusion because though this Mental health in the workplace is one of year’s event is over after 12 hours, the bench allows CivicAction’s core issues of focus. Throughout the the campaign to live on.” school year, inside and outside of the classroom, CCPR 2016 CLIX photo contest celebrates Story Arts Centre talent The Story Arts Centre’s annual CLIX photography of Communications, Media and Design faculty and staff contest was a big success thanks to the excellent work (general). submitted by students and staff. Dedicated to celebrating The submissions were evaluated by a panel of highly the best in digital imaging from students in all programs at qualified judges including Henry Wong, Creative Director the Story Arts Centre, CLIX serves to function both as a and Vice President of Tenzing; Marni Goldman, Senior TV creative outlet and an opportunity for those at the campus Producer at Shaw Media; Barbara Adhiya, Senior Editor at to connect with other creative professionals. Reuters; and John Montgomery, Art Director for Canadian This year, the CLIX contest introduced a separate Business and MoneySense magazines. category allowing entries from faculty and staff, bringing the On April 16, awards were handed out to the total number of categories to six. winners of each category in the Story Art Centre’s Between September and March, over 40 students Corridor Gallery—the campus’s exhibition space. The and staff members submitted more than 130 photos across awards ceremony was accompanied by the gallery’s opening, the following categories: portraits; sports; life, arts and news; displaying the award-winning photographs for all to enjoy. nature and landscapes; android/iPhone pics; and School Congratulations to the winners! The CLIX annual photography awards are generously sponsored by Henry’s Camera and Video, Tricera Imaging, Pikto, CCBC, Jim Babbage / Adobe Canada and Vistek in partnership with the Story Arts Centre and Centennial College. Potential students get up close and personal with the Story Arts Centre at the Connect with Centennial event Choosing a college program can be stressful, Communications – Professional Writing and Journalism. whether you’re coming from high school or another post- Panel members spoke enthusiastically about the campus, its secondary institution. That’s why on March 6, 2016, the piano, the dedicated faculty and the day-to-day at the Story Story Arts Centre opened its doors to potential students Arts Centre. to meet with faculty, grads and current students in order to In the program-specific sessions that followed the learn about the school and its programs. panel, applicants could ask more direct questions about The event included a panel comprised of current the program they were applying to. Students and faculty students and graduates hosted by Chair of the School of answered questions about workload, subject matter and Communications, Media and Design, Barry Waite.