DOCSLIB.ORG

Exclusive Brand Presence in the Jungfrau Region – Top of Europe

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Exclusive Brand Presence in the Jungfrau Region – Top of Europe Exclusive brand presence in the Jungfrau Region – Top of Europe www.apgsga.ch Advertising in the Jungfrau Region | 2 Attractive destination in the Jungfrau tourist region in the Bernese Oberland As one of the leading tourism companies, the Jungfrau Railway Group is probably the most important mountain railway company in Switzerland. Every year, hundreds of thousands of guests from Switzerland and around the world visit the beautiful and internationally renowned Jungfrau Region and its most famous highlight for its visitors: the Jungfraujoch. The Jungfrau Railway (JB), the Wengernalp Railway (WAB), the Berner Oberland Railway (BOB) and the Lauterbrunnen – Mürren Railway (BLM) make up the railway network in the Jungfrau Region. Jungfrau Railway Jungfrau Railway (JB) The rack railway takes Berner Oberland Railway (BOB) The Berner guests from Kleine Scheidegg to Jungfraujoch Oberland-Bahn runs along the Lütschinen- Top of Europe. The journey leads them to the valleys from Interlaken East to Grindelwald and highest train station in Europe and ascends Lauterbrunnen. 1,400 metres. Lauterbrunnen – Mürren Railway Wengernalp Railway (WAB) The Wenger- (BLM) Starting at the mountain station nalp Railway (WAB) connects the villages Grütschalp, the narrow-gauge railway BLM Lauterbrunnen and Grindelwald with Kleine connects Grütschalp with the holiday town Wengernalp Railway Scheideggg, 2,061 metres above sea level. of Mürren. Basic information BOB WAB JB BLM Length of network in km 23.7 19.1 9.3 4.7 Number of stops 8 10 5 1 Number of trains 19 22 12 4 Number of passengers/year 1.6 million 1.8 million 1.0 million 0.5 million Berner Oberland Railway Overnight stays in the Jungfrau Region/year: 1.6 million Lauterbrunnen - Mürren Railway Railway network in the Jungfrau Region EIGER MÖNCH JUNGFRAU 3970 m 4107 m 4158 m JUNGFRAUJOCH TOP OF EUROPE SILBERHORN 3695 m SCHRECKHORN 3454 m 4078 m TSCHINGELHORN 3557 m WETTERHORN EISMEER GSPALTENHORN 3692 m 3437 m SCHWARZHORN 2928 m Jungfraubahn JB EIGERGLETSCHER SCHILTHORN PIZ GLORIA 2970 m 25 71 % 31 32 BIRG 10 68 27 65 2676 m 25 65 68 31 35 Fallboden 66 66 34 Eigernordwand 88 KLEINEKleine SCHEIDEGG Scheidegg 36 % OBERJOCH Schilt 10 9 2500 m 58 37 % Wixi 64 64 41a 42 44 41 9 9 14 41 41 12 1 WENGERNALP 22 24 Lauberhorn 45 Schiltgrat Inferno 8 Eiger Express 11 63 Gimmelen Schilthornbahn 1 26 21 Lauberhorn-Weltcup Abfahrt 23 Riggli 3 Arven 12 Hohwald 23 Oberjoch 25 21 27 25 20 8 11 Grindel 15 26 3 13 22 GIMMELWALD Bärgelegg Honegg 66 Bumps 22 13 53 53 4 7 BRANDEGG 66 41 6 FIRST ALPIGLEN 24 13 16 8 16 64 12 45 6 13 12 Muttleren SCHRECKFELD 36 6 7 ALLMENDHUBEL Cliff Walk 22 64 21 11 43 6 21 22 23 Innerwengen 63 Gummi 16 ALLMEND MÜRRENMürren 6 42 5 55 55 BORT 22 7 45 17 59 Tschuggen 8 STECHELBERG Grindelwald-First 59 21 7 47 42 Allmendhubel 15 5 Allmiboden Kandahar 20 6 Kidsslope 5 67 67 46 6 4 51 GRUND Läger Wengernalpbahn FAULHORN WALDSPITZ GrindelwaldGRINDELWALD 23 5 16 1918 m 62 WAB 36 2681 m 51 62 Bergbahn Maulerhubel 56 56 every/alle 15' 1 44 GRINDELWALD TERMINAL 3 Grindelwald Terminal - Männlichen1 Lauterbrunnen – Grütschalp – Mürren 4 3 60 Männlichenbahn LWM 50 Männlichen BLM MAULERHUBEL 2 RASTHYSI MÄNNLICHEN 2 WENGEN 50 1560 m HOLENSTEIN 61 61 1 57 57 SKICROSS Winteregg BUSSALP SCHWENDI WINTEREGG 1800 m LauterbrunnenLAUTERBRUNNEN 3 44 BURGLAUENEN GRÜTSCHALPGrütschalp LÜTSCHENTAL ZWEILÜTSCHINEN WILDERSWIL Berner Oberland Bahn BOB INTERLAKEN WEST InterlakenINTERLAKEN OstOST www.apgsga.ch Advertising in the Jungfrau Region | 3 RailPoster and RailPosterMidi in trains in the Jungfrau Region Immediate proximity results in intensive engagement with the advertising medium, especially where mobile target groups are concerned. The advertise- Product benefits ments are elegantly presented at eye level inside the coaches. – Displayed at eye level for passengers in the passenger area The RailPoster format corresponds in its proportions to the F12 poster. – Premium presence in a tourist hotspot The RailPosterMidi format is ideal for advertising displays in portrait format. – International target group with great purchasing power RailPoster 2021 prices 65 × 31 cm In CHF, excl. VAT and production costs – Long-term advertising presence in the Transportation company Number/units Price per unit Price/season* heart of the tourist region Jungfrau Railway (JB) 24 904.00 21 696.00 Contact chances Berner Oberland Railway (BOB) 23 326.20 7 502.60 – Around 5 million passengers transported annually Wengernalp Railway (WAB) 22 326.20 7 176.40 – 1.6 million overnight stays a year RailPosterMidi 2021 prices 25 × 35 cm In CHF, excl. VAT and production costs *Season Summer: 1 May – 31 October Transportation company Number/units Price per unit Price/season* Winter: 01 November – 30 April Jungfrau Railway (JB) 4 402.00 1 608.00 Volume discount for Orders starting at CHF 15 000 Berner Oberland Railway (BOB) 41 163.10 6 687.10 Technical specifications Wengernalp Railway (WAB) 34 163.10 5 545.40 traffic.ch/produktion/technische-daten-innenformate/ Lauterbrunnen – Mürren Railway (BLM) 8 163.10 1 304.80 Basis: General Terms and Conditions of APG|SGA apply Information provided without guarantee, offers and prices subject to change. RailPoster Jungfrau Railway RailPosterMidi Berner Oberland Railway www.apgsga.ch Advertising in the Jungfrau Region | 4 Train FullWrap advertising in the Jungfrau Region A promosing outlook for your ad Wengernalp Railway (WAB) connects the villages Lauterbrunnen and Grindel- Advantages of train advertisement wald with Kleine Scheidegg 2 061 metres above sea level. During winter, it – Long-term advertising presence in the takes skiers and winter sports enthusiasts to the heart of the attractive Jung- Jungfrau Region frau Region. During the summer months, it travels to the beautiful mountain – XXL advertising spaces landscape of Grindelwald – Alpiglen – Kleine Scheidegg – Wengernalp– Wengen – Above-average visibility and adver tising accessible to everyone, from families to hikers and mountaineers. It plays an effect important role as a feeder train for the Jungfrau Railway. – High chance of target group contact WAB transports about 2 million passengers a year – local leisure travellers and visitors and touch points/views all year long from around the world. thanks to large numbers of visitors – Premium presence in a tourist hotspot FullWrap offer and price for 2021 In CH, excl. VAT and production costs Contacts and touch points Transportation company Duration 1 year Price – Around 5 million passengers Wengernalp Railway (WAB) per train 335 000 transported annually – 1.6 million overnight stays a year Production cost estimation: approx. CHF 50 000 (varies depending on the design) Pre approval of the advertising visual by the railway company is mandatory. The company reserves the right to reject an advertising visual without further justification. Basis: General Terms and Conditions of APG|SGA. Information provided without guarantee, offers and prices subject to change. Facts & figures, overall structure Advertising area Lauterbrunnen – Kleine Scheidegg – Grindelwald Exterior advertising space 2-part train, ap- prox. 30 m in lenght, 3.6 m in height Interior advertising space RailPosterMidi, dispensers, screens Display period 12 months Launch You can use the advertisement roll-out for a launch event for customers, media or employees Miscellaneous Extra trips with your «own train» are also possible upon request Please contact us for further information: Updated November 2020 www.apgsga.ch/contact 22_Jungfrau-Region_JB-Sammelprospekt_2021_e.
Load more

Recommended publications
  • Adventure Extravaganza Interlaken
    Adventure Extravaganza 4 – 7 October 2012 15 pax Interlaken Tourism Annie Neukomm Höheweg 37 Tel. +41 (0)33 826 53 36 CH - 3800 Interlaken [email protected] www.interlaken.ch Interlaken Hostels Tanja Schäfli & Telefon: +41 (0)33 511 21 55 Adventure [email protected] Alpenstrasse 16 www.interlakenadventure.ch CH - 3800 Interlaken Jungfrau Region Hanne Tontsch Postfach 131 Tel: +41 (0) 33 854 12 51 CH - 3818 [email protected] Grindelwald www.jungfrauregion.ch Thursday, 4 October 2012 Afternoon Individual arrival in Interlaken & check-in at your hotel: Hotel: TBC 16.00 Pick-up by “Outdoor Interlaken”, transfer to the Ropes Course: Outdoor Interlaken AG Hauptstrasse 15 CH- 3800 Matten b. Interlaken +41 33 826 77 19 www.outdoor-interlaken.ch The Seilpark Interlaken is a forest adventure of wooden bridges, tarzan swings and zip lines. 8 courses of varying difficulty and height provide an exciting day out for beginners and adrenaline seekers. More than 90 different challenges from ground level up to 20 meters in height await you. You will be equipped with everything you need and given safety instructions for a fun-filled day with unforgettable memories 19.00 Meet Annie Neukomm, representative of Interlaken Tourism at the hotel lobby. Short walk/transfer to restaurant Laterne and enjoy a typical Swiss dinner: Restaurant Laterne Obere Bönigstrasse 18 3800 Interlaken Phone: 033 822 11 41 www.restaurant-laterne.ch Overnight in Interlaken Friday, 5 October 2012 Individual breakfast at the hotel 08.30 Pick-up by a “Canyoning company” (name tbc) at the hotel lobby.
    [Show full text]
  • General Information About Gimmelwald and Your Accommodation, the Chalet "Anneli"
    General information about Gimmelwald and your accommodation, the Chalet "Anneli" "Do you realize you're living in paradise?" And in fact: Our guests could not have said it more precisely! Gimmelwald, the small village in the Bernese Oberland on 1367 meter over sea (4485 foot), overlooking the UNESCO world heritage area Jungfrau-Aletsch-Bietschhorn. The intact, pedestrian, Alpine village is located in the heart of the Swiss alps perched high on the edge of a cliff and embraced by Mother Nature herself, and one of the last car-free villages in Switzerland. It is accessible only with the Schilthorn-cableway or by foot. On icy winter nights, while the snow crunches softly under your feet, the stars are so close you could practically touch them. After a full day on the ski slopes or an impressive hike through the silent winter wonderland, you’re in the mood for a warm apple cider or spiced wine. Let yourself be enchanted by the native landscape, while skiing or hiking in the quiet winterworld. In summer the strenuous hike to the top of the Schilthorn is rewarded with an incomparable 360°- panorama view. See the ibex, chamois, and groundhogs in their natural environment. Discover forays of wild flowers like gentian and edelweiss. Travelling by car: Take the highway Bern, Thun, Interlaken, then direction Wilderswil, Lauterbrunnen and Stechelberg. There is a big parking-place at the base-terminal of the Schilthorn cableway (subject to charges). There are transportation trolleys, which are taking your luggage free of charge up to Gimmelwald. Travelling by public transports: Take the train to Interlaken Ost, here you change the train to Lauterbrunnen.
    [Show full text]
  • Ihr Fahrplan Ab Interlaken Ost – Meiringen
    Brünigschwinget 30. Juli 2017 – Verschiebedatum 06. August 2017 Ihr Fahrplan ab Interlaken Ost – Meiringen Hinfahrt: Bahnhof/Haltestelle Datum Zeit Gleis Produkt Bemerkungen Meiringen 30.07.2017 ab 05.42 IR 2911 Brünig-Hasliberg oder 06.08.2017 an 05.51 Bahnhof/Haltestelle Datum Zeit Gleis Produkt Bemerkungen Meiringen 30.07.2017 ab 06.42 IR 2913 Brünig-Hasliberg oder 06.08.2017 an 06.51 Bahnhof/Haltestelle Datum Zeit Gleis Produkt Bemerkungen Interlaken Ost 30.07.2017 ab 07.04 IR 2915 Ringgenberg oder ab I Niederried 06.08.2017 ab I Oberried ab 07.14 Ebligen ab I Brienz West ab I Brienz ab 07.25 Brienzwiler ab I Meiringen ab 07.42 Brünig-Hasliberg an 07.51 Bahnhof/Haltestelle Datum Zeit Gleis Produkt Bemerkungen Interlaken Ost 30.07.2017 ab 08.04 IR 2917 Ringgenberg oder ab I Niederried 06.08.2017 ab I Oberried ab I Ebligen ab I Brienz West ab I Brienz ab 08.25 Brienzwiler ab I Meiringen an 08.36 Meiringen ab 08.42 Brünig-Hasliberg an 08.51 In Meiringen Anschluss vom Regio Interlaken Ost ab 07.33 Uhr – Meiringen an 08.07 Uhr. Rückfahrt: Bahnhof/Haltestelle Datum Zeit Gleis Produkt Bemerkungen Brünig-Hasliberg 30.07.2017 ab 17.04 IR 2932 Meiringen oder an 17.16 Brienzwiler 06.08.2017 an I Brienz an 17.37 Brienz West an I Ebligen an I Oberried an I Niederried an I Ringgenberg an I Interlaken Ost an 17.55 In Meiringen Anschluss an den Regio Meiringen ab 17.51 – Interlaken Ost an 18.24 Uhr.
    [Show full text]
  • Jungfraujoch Tel
    Rail Info Jungfraubahnen Höheweg 35 · CH-3800 Interlaken Jungfraujoch Tel. +41 (0)33 828 72 33 · [email protected] · jungfrau.ch TOP OF EUROPE · 3454 M · 11’333 FT GPS N 46.685750° E 7.856180° Öffnungszeiten · Opening hours TOP-ANGEBOTE, jungfrau.ch/info TICKETS UND WEITERE INFOS UNTER JUNGFRAU.CH Die schönsten Ausflüge in der Jungfrau Region jungfrau.ch/ The most magnificent excursions sitzplatzreservation in the Jungfrau Region jungfrau.ch/ seatreservation Einzelsitzplatz-Reservation Individual seat reservation Kleine Scheidegg – Jungfraujoch DE Das Jungfraujoch – Top of Europe zählt zu den begehr­ testen Reisezielen Europas. Als Einzelreisende und Klein­ gruppen können Sie für die Fahrt von Kleine Scheidegg nach Jungfraujoch – Top of Europe und zurück Ihre persönlichen Sitzplätze reservieren. Geniessen Sie den Komfort eines garantierten Sitzplatzes sowohl auf der Berg­ als auch auf der Talfahrt. Einzelplätze können Sie vor Antritt der Reise online oder an einem Bahnschalter der Jungfrau Region buchen. Die Reservation ist nicht obligatorisch, wird jedoch aufgrund des hohen Gästeaufkommens im Sommer empfohlen. EN The Jungfraujoch – Top of Europe is one of Europe’s most popular destinations. Even individual travellers and small groups can reserve dedicated seats for the journey from Kleine Scheidegg to the Jungfraujoch – Top of Europe and back. Enjoy the comfort of a guaranteed seat on both the uphill and downhill journeys. You can reserve individual seats before the trip either online or at any Jungfrau Region railway ticket office. Reservation is not compulsory, but is recommended owing to the high number of guests in summer. Jungfraujoch Jungfraujoch – Top of Europe: Plan · Situation map TOP OF EUROPE · 3454 m 4 WC 6 Kaufen Sie Ihr Ticket online 9 jungfrau.ch Buy your ticket 7 3 online 8 45 minutes LIEBE GÄSTE CHERS INVITÉS DE Willkommen auf 3454 Metern über Meer! FR Bienvenue à 3454 mètres d’altitude! Der Aufenthalt auf dem Dach Europas ist ein einmaliges Erlebnis.
    [Show full text]
  • 3470 Interlaken - Brienz (Brienzersee) Stand: 28
    FAHRPLANJAHR 2020 3470 Interlaken - Brienz (Brienzersee) Stand: 28. Oktober 2019 vom 4.4.–26.6. 61 65 65 67 71 71 83 85 Spiez ab 9 33 11 33 11 33 12 33 14 33 14 33 15 33 16 33 Interlaken West ab 9 52 11 53 11 53 12 52 14 53 14 53 15 53 16 52 Interlaken Ost (See) 10 07 12 07 12 07 13 07 15 07 15 07 16 10 17 30 Bönigen 10 25 12 25 12 25 13 25 15 25 15 25 Ringgenberg (See) 12 33 12 33 13 33 15 33 15 33 Niederried (See) 13 43 Iseltwald (See) 10 45 12 51 12 51 13 51 15 51 15 51 16 42 18 02 Iseltwald (See) 10 46 12 52 12 52 13 52 15 52 15 52 Oberried am Brienzersee (See) 10 56 Giessbach See 11 09 13 09 13 09 14 09 16 09 16 09 Brienz (See) 11 20 13 20 13 20 14 20 16 20 16 20 Meiringen an 11 35 13 35 13 35 14 35 16 35 16 35 Planalp an 12 15 14 30 14 27 15 27 17 03 14 30 Brienzer Rothorn an 12 45 14 57 15 57 17 31 3470 Brienz - Interlaken (Brienzersee) Stand: 28. Oktober 2019 vom 4.4.–26.6. 62 66 66 68 84 72 72 86 Brienzer Rothorn ab 12 20 13 28 15 28 Planalp ab 10 45 12 58 13 00 14 02 16 02 13 00 Meiringen ab 11 22 13 22 13 22 14 22 16 22 16 22 Brienz (See) 11 40 13 40 13 40 14 40 16 40 16 40 Giessbach See 11 51 13 51 13 51 14 51 16 51 16 51 Oberried am Brienzersee (See) 15 06 Iseltwald (See) 12 07 14 07 14 07 15 16 17 07 17 07 Iseltwald (See) 12 08 14 08 14 08 15 17 16 44 17 08 17 08 18 04 Niederried (See) 12 17 Ringgenberg (See) 12 28 14 28 14 28 17 28 17 28 Bönigen 12 35 14 35 14 35 15 35 17 35 17 35 Interlaken Ost (See) 12 53 14 53 14 53 15 53 17 18 17 53 17 53 18 38 Interlaken West an 13 03 15 03 15 03 16 03 17 32 18 03 18 03 19 03 Spiez an 13 21 15 21 15 21 16 21 17 50 18 21 18 21 19 21 1 / 5 FAHRPLANJAHR 2020 3470 Interlaken - Brienz (Brienzersee) Stand: 28.
    [Show full text]
  • Direct Train from Zurich Airport to Lucerne
    Direct Train From Zurich Airport To Lucerne Nolan remains subternatural after Willem overpraised festinately or defects any contraltos. Reg is almostcommunicably peradventure, rococo thoughafter cloistered Horacio nameAndre hiscudgel pax hisdisorder. belt blamably. Redder and slier Emile collate You directions than in lucern train direct train? Zurich Airport Radisson Hotel Zurich Airport and Holiday Inn Express Zurich. ZRH airport to interlaken. Finally, we will return to Geneva and stay there for two nights with day trips to Gruyere and Annecy in mind. Thanks in lucerne train station in each airport to do not worry about what to! Take place to to train zurich airport from lucerne direct trains etc and culture. This traveller from airport on above train ride trains offer. If you from lucerne train ticket for trains a friends outside of great if you on your thoughts regarding our team members will need. Is there own direct claim from Zurich Airport to Lucerne Yes this is hinder to travel from Zurich Airport to Lucerne without having customer change trains There are 32 direct. Read so if we plan? Ursern Valley, at the overturn of the St. Lauterbrunnen Valley for at about two nights if not let three. Iron out Data & Records Management Shredding. Appreciate your efforts and patience in replying the queries of the travelers. Actually, the best way to travel between St. Again thank you for your wonderful site and your advice re my questions. Would it be more worth to get the Swiss travel pass than the Half Fare Card in this case? Half fare card and on the payment methods and am, there to do so the.
    [Show full text]
  • Wengen - Alpine Flowers of the Swiss Alps
    Wengen - Alpine Flowers of the Swiss Alps Naturetrek Tour Report 26 June - 3 July 2011 Alpenglow Apollo Lady’s Slipper Orchid - Cypripedium calceolus Alpine Accentor Report and images compiled by David Tattersfield Naturetrek Cheriton Mill Cheriton Alresford Hampshire SO24 0NG England T: +44 (0)1962 733051 F: +44 (0)1962 736426 E: [email protected] W: www.naturetrek.co.uk Tour Report Wengen - Alpine Flowers of the Swiss Alps Tour Leader: David Tattersfield Naturetrek Leader & Botanist Participants: Mike Taylor Gillian Taylor John Cranmer Pam Cranmer Stephen Locke Nina Locke Kitty Hart-Moxon Roger Parkes Pam Parkes Margaret Earle-Doh David Nicholson Lesley Nicholson Chris Williams Hanna Williams Margaret Wonham Audrey Reid Day 1 Sunday 26th June We enjoyed the comfort of the inter-city trains from Zurich to Interlaken, with tantalising views of the snowy peaks of the Bernese Alps to the south. From here we followed the milky glacial meltwaters of the Lutschine River to Lauterbrunnen where we boarded the train for the last leg of our journey to Wengen, perched high on the alp above. It was a short walk to our hotel where we had time to settle in and admire the amazing scenery. It had been a very hot day with temperatures in the mid-30s and, as we enjoyed our evening meal on the terrace, we were treated to a superb alpenglow on the Jungfrau. Day 2 Monday 27th June The hot sunny weather of yesterday looked set to continue, so we took the cable-car up to Mannlichen. We were immediately in a different world, surrounded by a panorama of mountains, dominated by the imposing north faces of the Jungfrau and Eiger, and with a wealth of alpine flowers at our feet.
    [Show full text]
  • Schilthorn / Piz Gloria Swiss Mountain Top
    Euro Railways Schilthorn / Piz Gloria Swiss Mountain Top Round trip travel from Mürren in the Bernese Oberland to the Schilthorn/Piz Gloria mountain top. This four-segment cable car ride forms the longest cable car system in the world! • Valid from 01/01/2003 to 12/31/2003, subject to change Conditions • The product must be purchased in conjunction with a Swiss Pass, Swiss Flexipass, Swiss Saverpass or Swiss Saver Flexipass. Features • There is no “Saver discount”. Each adult must buy • Round trip travel from Mürren to the Schilthorn/ a full fare ticket. Piz Gloria by cable car. • Schilthorn/Piz Gloria Euronet voucher is valid for • As the longest aerial cableway in the Alps, the travel and does not need to be exchanged. Schilthorn provides the most unimpeded panoramic views. Refund policy • Over 200 mountain peaks in a spectacular • Vouchers must be presented, completely unused, landscape are revealed as the world’s first to the issuing office for refund. Not refundable if the revolving mountaintop restaurant slowly turns. Swiss Pass, Swiss Flexipass, Swiss Saverpass or The legendary "Martini, shaken not stirred" can be Swiss Saver Flexipass portion has been used. tasted at the James Bond Bar. • A 15% cancellation penalty will apply to unused • For James Bond fans, the Schilthorn was vouchers returned within one year of issue date. transformed into the "Piz Gloria" for the filming of “On Her Majesty’s Secret Service.” Dramatic views of snow-covered mountain peaks and the modern aerial cableway gliding all the way to the mountain summit led United Artists to choose the Schilthorn.
    [Show full text]
  • The Eiger Myth Compiled by Marco Bomio
    The Eiger Myth Compiled by Marco Bomio Compiled by Marco Bomio, 3818 Grindelwald 1 The Myth «If the wall can be done, then we will do it – or stay there!” This assertion by Edi Rainer and Willy Angerer proved tragically true for them both – they stayed there. The first attempt on the Eiger North Face in 1936 went down in history as the most infamous drama surrounding the North Face and those who tried to conquer it. Together with their German companions Andreas Hinterstoisser and Toni Kurz, the two Austrians perished in this wall notorious for its rockfalls and suddenly deteriorating weather. The gruesome image of Toni Kurz dangling in the rope went around the world. Two years later, Anderl Heckmair, Ludwig Vörg, Heinrich Harrer and Fritz Kasparek managed the first ascent of the 1800-metre-high face. 70 years later, local professional mountaineer Ueli Steck set a new record by climbing it in 2 hours and 47 minutes. 1.1 How the Eiger Myth was made In the public perception, its exposed north wall made the Eiger the embodiment of a perilous, difficult and unpredictable mountain. The persistence with which this image has been burnt into the collective memory is surprising yet explainable. The myth surrounding the Eiger North Face has its initial roots in the 1930s, a decade in which nine alpinists were killed in various attempts leading up to the successful first ascent in July 1938. From 1935 onwards, the climbing elite regarded the North Face as “the last problem in the Western Alps”. This fact alone drew the best climbers – mainly Germans, Austrians and Italians at the time – like a magnet to the Eiger.
    [Show full text]
  • Annual Report 2012 the Added Value of Local Skills Is Key to Local Develop- Ment
    Annual Report 2012 The added value of local skills is key to local develop- ment. The history of Swiss rack railways can be summa- rised in this one phrase, combining local skills in the railway industry, the region’s particular geography, and international success. It is precisely ideas cultivated and implemented locally that make Swiss peaks accessi- ble to tourists from every corner of the globe and spread this technology to remote countries. One common denominator is the hallmark of all the phases of this adventure, from the challenges faced by the pioneers to the first attempts at implementation, from the bold designs to the initiatives that define Switzerland’s tourism, culture, and history: the active and responsible participation of institutions, private en- terprise, and financial entities. An exemplary attitude still teaching us today that, in order to make progress, ideas must be sustained by the tenacity of those who generate them, by the consensus of institutions, and by those whose mission is economic support. This year Banca del Sempione wants to dedicate its an- nual report to the Swiss rack railway industry to cele- brate another example of Swiss success in the world and to recall men of genius, visionary entrepreneurs, and enlightened public servants who made it happen. These men understood local needs and found effective solu- tions, setting examples for the men and women at Banca del Sempione who in the same way have offered their customers solutions by listening and paying atten- tion to them for more than three generations. Banca del Sempione SA Annual Report Report on the fifty-second year of operations, presented to the General Meeting of Shareholders on 30 April 2013 Contents 6 Bank’s governing bodies 9 Chairman’s report 1.
    [Show full text]
  • The Jungfrau: on the Way up Pdf, Epub, Ebook
    THE JUNGFRAU: ON THE WAY UP PDF, EPUB, EBOOK Peter Reed | 700 pages | 09 Mar 2017 | HarperCollins Publishers | 9780006486107 | English | London, United Kingdom The Jungfrau: On the Way Up PDF Book Hey There! Mountaineers can expect to come across a number of glaciers and plenty of mixed climbing. I suppose it also depends on when you go and also ob where you are staying Zermatt is quite far away from most main towns whereas Jungfraujoch is very centrally located. Brooke George with the guide Christian Almer. Phillpotts, edited extracts quoted in Gwynn, Roger Thank you for your blog! We ate some but they were really too expensive! Jungfraujoch restaurants. In , Adolf Guyer-Zeller conceived of the idea of a railway tunnel to the Jungfraujoch to make the glaciated areas on its south side more accessible. Thank you! Will defnitely add this to my bucket list. Learn how your comment data is processed. If you have a couple more daylight hours, hop on the train to Wilderswil and ride up to Schynige Platte. I like that you can access it so easily especially getting home after a sunset dinner or to play in the snow but the challenge of the trek is always a big part of it. For us, the Jungfrau region is the perfect meeting place for a weekend. The classic and storied ascent has developed over time, thanks to the easy access provided by the Jungfraujoch railway station. It will be a good place to stay if you are driving or want to stay in the mountains but at the same time, want some shops, restaurants and nightlife around.
    [Show full text]
  • 13 Protection: a Means for Sustainable Development? The
    13 Protection: A Means for Sustainable Development? The Case of the Jungfrau- Aletsch-Bietschhorn World Heritage Site in Switzerland Astrid Wallner1, Stephan Rist2, Karina Liechti3, Urs Wiesmann4 Abstract The Jungfrau-Aletsch-Bietschhorn World Heritage Site (WHS) comprises main- ly natural high-mountain landscapes. The High Alps and impressive natu- ral landscapes are not the only feature making the region so attractive; its uniqueness also lies in the adjoining landscapes shaped by centuries of tra- ditional agricultural use. Given the dramatic changes in the agricultural sec- tor, the risk faced by cultural landscapes in the World Heritage Region is pos- sibly greater than that faced by the natural landscape inside the perimeter of the WHS. Inclusion on the World Heritage List was therefore an opportunity to contribute not only to the preservation of the ‘natural’ WHS: the protected part of the natural landscape is understood as the centrepiece of a strategy | downloaded: 1.10.2021 to enhance sustainable development in the entire region, including cultural landscapes. Maintaining the right balance between preservation of the WHS and promotion of sustainable regional development constitutes a key chal- lenge for management of the WHS. Local actors were heavily involved in the planning process in which the goals and objectives of the WHS were defined. This participatory process allowed examination of ongoing prob- lems and current opportunities, even though present ecological standards were a ‘non-negotiable’ feature. Therefore the basic patterns of valuation of the landscape by the different actors could not be modified. Nevertheless, the process made it possible to jointly define the present situation and thus create a basis for legitimising future action.
    [Show full text]