Exclusive brand presence in the Jungfrau Region – Top of Europe www.apgsga.ch Advertising in the Jungfrau Region | 2 Attractive destination in the Jungfrau tourist region in the Bernese Oberland As one of the leading tourism companies, the Jungfrau Railway Group is probably the most important mountain railway company in Switzerland. Every year, hundreds of thousands of guests from Switzerland and around the world visit the beautiful and internationally renowned Jungfrau Region and its most famous highlight for its visitors: the Jungfraujoch. The Jungfrau Railway (JB), the Wengernalp Railway (WAB), the Berner Oberland Railway (BOB) and the Lauterbrunnen – Mürren Railway (BLM) make up the railway network in the Jungfrau Region. Jungfrau Railway Jungfrau Railway (JB) The rack railway takes Berner Oberland Railway (BOB) The Berner guests from Kleine Scheidegg to Jungfraujoch Oberland-Bahn runs along the Lütschinen- Top of Europe. The journey leads them to the valleys from Interlaken East to Grindelwald and highest train station in Europe and ascends Lauterbrunnen. 1,400 metres. Lauterbrunnen – Mürren Railway Wengernalp Railway (WAB) The Wenger- (BLM) Starting at the mountain station nalp Railway (WAB) connects the villages Grütschalp, the narrow-gauge railway BLM Lauterbrunnen and Grindelwald with Kleine connects Grütschalp with the holiday town Wengernalp Railway Scheideggg, 2,061 metres above sea level. of Mürren. Basic information BOB WAB JB BLM Length of network in km 23.7 19.1 9.3 4.7 Number of stops 8 10 5 1 Number of trains 19 22 12 4 Number of passengers/year 1.6 million 1.8 million 1.0 million 0.5 million Berner Oberland Railway Overnight stays in the Jungfrau Region/year: 1.6 million Lauterbrunnen - Mürren Railway Railway network in the Jungfrau Region EIGER MÖNCH JUNGFRAU 3970 m 4107 m 4158 m JUNGFRAUJOCH TOP OF EUROPE SILBERHORN 3695 m SCHRECKHORN 3454 m 4078 m TSCHINGELHORN 3557 m WETTERHORN EISMEER GSPALTENHORN 3692 m 3437 m SCHWARZHORN 2928 m Jungfraubahn JB EIGERGLETSCHER SCHILTHORN PIZ GLORIA 2970 m 25 71 % 31 32 BIRG 10 68 27 65 2676 m 25 65 68 31 35 Fallboden 66 66 34 Eigernordwand 88 KLEINEKleine SCHEIDEGG Scheidegg 36 % OBERJOCH Schilt 10 9 2500 m 58 37 % Wixi 64 64 41a 42 44 41 9 9 14 41 41 12 1 WENGERNALP 22 24 Lauberhorn 45 Schiltgrat Inferno 8 Eiger Express 11 63 Gimmelen Schilthornbahn 1 26 21 Lauberhorn-Weltcup Abfahrt 23 Riggli 3 Arven 12 Hohwald 23 Oberjoch 25 21 27 25 20 8 11 Grindel 15 26 3 13 22 GIMMELWALD Bärgelegg Honegg 66 Bumps 22 13 53 53 4 7 BRANDEGG 66 41 6 FIRST ALPIGLEN 24 13 16 8 16 64 12 45 6 13 12 Muttleren SCHRECKFELD 36 6 7 ALLMENDHUBEL Cliff Walk 22 64 21 11 43 6 21 22 23 Innerwengen 63 Gummi 16 ALLMEND MÜRRENMürren 6 42 5 55 55 BORT 22 7 45 17 59 Tschuggen 8 STECHELBERG Grindelwald-First 59 21 7 47 42 Allmendhubel 15 5 Allmiboden Kandahar 20 6 Kidsslope 5 67 67 46 6 4 51 GRUND Läger Wengernalpbahn FAULHORN WALDSPITZ GrindelwaldGRINDELWALD 23 5 16 1918 m 62 WAB 36 2681 m 51 62 Bergbahn Maulerhubel 56 56 every/alle 15' 1 44 GRINDELWALD TERMINAL 3 Grindelwald Terminal - Männlichen1 Lauterbrunnen – Grütschalp – Mürren 4 3 60 Männlichenbahn LWM 50 Männlichen BLM MAULERHUBEL 2 RASTHYSI MÄNNLICHEN 2 WENGEN 50 1560 m HOLENSTEIN 61 61 1 57 57 SKICROSS Winteregg BUSSALP SCHWENDI WINTEREGG 1800 m LauterbrunnenLAUTERBRUNNEN 3 44 BURGLAUENEN GRÜTSCHALPGrütschalp LÜTSCHENTAL ZWEILÜTSCHINEN WILDERSWIL Berner Oberland Bahn BOB INTERLAKEN WEST InterlakenINTERLAKEN OstOST www.apgsga.ch Advertising in the Jungfrau Region | 3 RailPoster and RailPosterMidi in trains in the Jungfrau Region Immediate proximity results in intensive engagement with the advertising medium, especially where mobile target groups are concerned. The advertise- Product benefits ments are elegantly presented at eye level inside the coaches. – Displayed at eye level for passengers in the passenger area The RailPoster format corresponds in its proportions to the F12 poster. – Premium presence in a tourist hotspot The RailPosterMidi format is ideal for advertising displays in portrait format. – International target group with great purchasing power RailPoster 2021 prices 65 × 31 cm In CHF, excl. VAT and production costs – Long-term advertising presence in the Transportation company Number/units Price per unit Price/season* heart of the tourist region Jungfrau Railway (JB) 24 904.00 21 696.00 Contact chances Berner Oberland Railway (BOB) 23 326.20 7 502.60 – Around 5 million passengers transported annually Wengernalp Railway (WAB) 22 326.20 7 176.40 – 1.6 million overnight stays a year RailPosterMidi 2021 prices 25 × 35 cm In CHF, excl. VAT and production costs *Season Summer: 1 May – 31 October Transportation company Number/units Price per unit Price/season* Winter: 01 November – 30 April Jungfrau Railway (JB) 4 402.00 1 608.00 Volume discount for Orders starting at CHF 15 000 Berner Oberland Railway (BOB) 41 163.10 6 687.10 Technical specifications Wengernalp Railway (WAB) 34 163.10 5 545.40 traffic.ch/produktion/technische-daten-innenformate/ Lauterbrunnen – Mürren Railway (BLM) 8 163.10 1 304.80 Basis: General Terms and Conditions of APG|SGA apply Information provided without guarantee, offers and prices subject to change. RailPoster Jungfrau Railway RailPosterMidi Berner Oberland Railway www.apgsga.ch Advertising in the Jungfrau Region | 4 Train FullWrap advertising in the Jungfrau Region A promosing outlook for your ad Wengernalp Railway (WAB) connects the villages Lauterbrunnen and Grindel- Advantages of train advertisement wald with Kleine Scheidegg 2 061 metres above sea level. During winter, it – Long-term advertising presence in the takes skiers and winter sports enthusiasts to the heart of the attractive Jung- Jungfrau Region frau Region. During the summer months, it travels to the beautiful mountain – XXL advertising spaces landscape of Grindelwald – Alpiglen – Kleine Scheidegg – Wengernalp– Wengen – Above-average visibility and adver tising accessible to everyone, from families to hikers and mountaineers. It plays an effect important role as a feeder train for the Jungfrau Railway. – High chance of target group contact WAB transports about 2 million passengers a year – local leisure travellers and visitors and touch points/views all year long from around the world. thanks to large numbers of visitors – Premium presence in a tourist hotspot FullWrap offer and price for 2021 In CH, excl. VAT and production costs Contacts and touch points Transportation company Duration 1 year Price – Around 5 million passengers Wengernalp Railway (WAB) per train 335 000 transported annually – 1.6 million overnight stays a year Production cost estimation: approx. CHF 50 000 (varies depending on the design) Pre approval of the advertising visual by the railway company is mandatory. The company reserves the right to reject an advertising visual without further justification. Basis: General Terms and Conditions of APG|SGA. Information provided without guarantee, offers and prices subject to change. Facts & figures, overall structure Advertising area Lauterbrunnen – Kleine Scheidegg – Grindelwald Exterior advertising space 2-part train, ap- prox. 30 m in lenght, 3.6 m in height Interior advertising space RailPosterMidi, dispensers, screens Display period 12 months Launch You can use the advertisement roll-out for a launch event for customers, media or employees Miscellaneous Extra trips with your «own train» are also possible upon request Please contact us for further information: Updated November 2020 www.apgsga.ch/contact 22_Jungfrau-Region_JB-Sammelprospekt_2021_e.