DECEMBER 2017 NO.237 PRO-KABADDI: FINNISH FOOTBALL’S ZHAO JUN CREATING THE INDIA’S UNDER-THE- DATA-DRIVEN RENEGOTIATES CSM’S FRICTIONLESS STADIUM RADAR SUCCESS APPROACH TO GROWTH $8BN CSL DEAL OF THE FUTURE PAGE 14 PAGE 40 PAGE 58 PAGE 91 SportBusiness • Issue 2017 International number 237 • December And the winnerTHE RESULTS ARE IN FORis... THE SPORTBUSINESS EXECUTIVE OF THE YEAR AWARD. WHO MAKES THE TOP 20 AND WHO WILL BE NUMBER 1? [ PAGE 46] FEI.org N o . 237 : DECEMBER 2017 3 CONTRIBUTORS 58 FRANK DUNNE Chief sports writer Contents/1FEATURES Frank Dunne is a specialist in media rights having formerly edited sister publication TV Sports Markets. He also regularly covers the subject of sports sponsorship for stablemate Sports Sponsorship Insider. @frankdunneTVSM 14 KEVIN ROBERTS MARKET RAIDER Founding editor, SportBusiness International The breathless rise of India's Pro Kevin Roberts is the founding editor of Kabaddi League 14 SportBusiness International and has worked for the publication since its inception in 1996. Before working for the magazine, he was the communications director for the 20 London-based CPMA agency. A WOMAN'S GAME @krobsportbiz Sport tries to build on a summer of success for female events 28 ROBIN JELLIS REALITY TV Editor, TV Sports Markets Behind-the-scenes sports shows Robin Jellis joined SportBusiness Group in February 2013 as a reporter for TV Sports proving a winner Markets and Sports Sponsorship Insider. He began writing solely for TV Sports Markets in December 2013 and became editor of the 30 publication in June 2015. @robinjellis DOWN TIME Is the NFL suff ering a blip or a more serious decline? MATTHEW GLENDINNING 38 Editor, Sports Sponsorship Insider GOLDEN OPPORTUNITY Matthew Glendinning has been writing on the business of sport since 1996. He joined the The sporting ambitions of SportBusiness Group full-time in 2007 ecommerce giant Rakuten and now edits sister title Sports Sponsorship Insider. @mattglen 40 DRIVING FORWARD Finnish football's data-driven 20 approach to growth RICHARD CLARKE Digital correspondent 80 Richard Clarke is a digital and social media 46 URBAN OUTFITTERS consultant. He has run the social media ALL HAIL THE RAINMAKERS accounts at major football clubs in the UK and UCI takes BMX and mountain bike Our SportBusiness Executives of USA having worked for EPL club Arsenal and event to Chinese city centre MLS club the Colorado Rapids. the year @MrRichardClarke 86 58 INVICTUS GAMES HEADLINER The rise and rise of "the most China Sports Media chief important sports competition in MARK DREYER executive Zhao Jun on how the the world" China correspondent Mark Dreyer is a specialist in the growing agency will handle the cooling sports sector in China. He is based in Beijing Chinese sports media market and founded and edits China Sports Insider. 30 Before working for this publication, he worked as a football reporter for Sky Sports. @DreyerChina 12.17 : SportBusiness International 4 N o. 237 : DECEMBER 2017 Editor Ben Cronin [email protected] Contents/2REGULARS Chief Sports Writer Frank Dunne Founding Editor 34 Kevin Roberts Production Editor Richard Welbirg Creative Director Andy Medley 66 Production and Design EVENT BIDDING NEWS Squires Media The latest news about Production and Distribution Manager cities and event bidding Craig Young Media sales 74 [email protected] ESPORTS NEWS Robin Hume Gamer and influencer Liam Information sales [email protected] Thompson’s regular round-up Max Frew Laurence Burton Scott Longhurst 83 Patrick Odling CHINA NEWS Director of Sales Mark Dreyer’s update on the Tom McMullen emerging sports sector in China Head of Group Business Development Paul Santos 90 Head of SportBusiness Group VENUES & FACILITIES Ben Speight The latest news on sports stadia, www.sportbusiness.com/sportbusiness- venues & facilities international 80 Published by: SportBusiness, a division of SBG Companies 99 Ltd, 133 Whitechapel High St, London E1 7QA CONFERENCES & EVENTS T: +44 (0) 20 7265 4100 F: +44 (0) 20 7265 4220 8 Sports industry event calendar MEDIA NEWS AND ANALYSIS Registered address: 75 Park House, 116 Park Street, London, W1K 6AF The best of TV Sports Markets 100 Printed in the UK by Pensord Press SECRET FAN www.pensord.co.uk 25 Richard Mulligan visits an Orlando The paper used within this publication has COMMENT been sourced from a Chain-of-Custody Magic game in Florida certified manufacturer, operating within Kevin Roberts, founding editor, international environmental standards SportBusiness International such as ISO14001 and EMAS. This is to ensure 102 sustainable sourcing of the raw materials, BEING BRILLIANT sustainable production and to minimise our carbon footprint. 32 Our new columnist, behavioural DIGITAL COMMENT scientist Kevin Brilliant, on the SportBusiness International is published monthly © SBG psychology of queuing Companies Ltd 2017. All rights reserved. No part of this Richard Clarke on the latest publication may be reproduced or transmitted in any innovations in digital and form or by any means, or stored in any retrieval system social media of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce 34 extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and SPONSORSHIP & MARKETING source must be given. ISSN 1757-5346. The best of Sports Sponsorship Insider 57 PEOPLE 67 Industry moves 12.17 : SportBusiness International 6 SNAPSHOT Snapshot Off -fi eld and left-fi eld stats, stories and soundbites from the world of sport THE NETFLIX OF SPORT DISHONOURABLE DRAW NUMBER CRUNCHER In October and November Netflix resolved The EFL Carabao Cup is beginning to one of the industry’s more pressing questions: acquire a reputation for farce after a is the global streaming service interested 105-minute delay in announcing the in sport? The answer for now appears to quarter-final pairings at Twitter HQ was be yes, but not of the live variety. First, the blamed on a faulty encoder. In August the entertainment service struck a content organisers were criticised for staging the % partnership with Italian Serie A champion third-round draw in Beijing at the behest Juventus to produce a four-part documentary of their Thai energy drink sponsor. The The uplift in merchandise sales for the series about the Turin club, then it signed most recent fiasco appears relatively minor, a deal with Superliga outfit Boca Juniors to however, when compared with the draw for 400Finnish Football Association after it produce a series of the same length about the the Next Gen ATP finals in Milan in which took a data-driven approach to drive Argentinian team. When Amazon proceeded players were invited to choose a female participation in the sport and launched to strike a deal with Manchester City to create model to determine their group for the a segmented email marketing campaign. a behind-the scenes series about the English tournament. Female tennis players took to (Page 40) Premier League club for its Prime subscription Twitter to complain that the ceremony – in service, it seemed to point to a new arms race which the models decided the groupings between these on-demand platforms to secure by revealing letters hidden under their original, non-live, long-form sports content. Z clothing – was ‘trashy’ and ‘sexist’. Z GOOD MONTH: FORMULA E In another boost for Formula E, Hugo TWEET OF THE MONTH Boss has ended its partnership with the Mercedes Formula One team in favour of Bristol City FC @bcfctweets the electric car-racing series. The German fashion house said it wanted to tap into a GOAL: #BristolCity 2-0 Bolton Wanderers, Flint 77. more ‘innovative and sustainable’ brand. #BRCvBOL Last issue (no.237) we reported how an 1:22 PM - 26 SEP 2017 838 12K 24K increasing number of car manufacturers, including Audi, were moving towards Formula E following the announcement of legislation to ban petrol and diesel cars in some countries by 2040. Z BAD MONTH: MP & SILVA MP & Silva has undergone a management shake-up after the agency was dislodged by rival IMG in October as the international rights distribution partner of Italian football’s Serie A. Jochen Lösch, who The social media manager at Bristol City is making a strong case for a pay rise after the EFL was appointed as chief executive of MP Championship side’s goal celebration GIFs started trending on Twitter. Each of the side’s & Silva a year ago, has stepped aside into goals this season has been celebrated on social media with individual player GIFs, but one a senior consultant role to make way for featuring defender Aden Flint generated so many engagements it was featured by Twitter as former Lagardère chairman and World one of its top moments. Demonstrating Flint’s talent for vaudeville, the GIF shows the player Sport Group founder Seamus O’Brien to throwing a blazer over his shoulder and casting a flirtatious glance at the camera as he walks become the new president and group chief out of shot. The GIFs have already spawned a series of imitators and sponsors are beginning executive. For more on the Serie A rights to take notice. Z tender, go to pages 12-13. Z 12.17/1.1812.17 : SportBusiness : SportBusiness International International SNAPSHOT 7 TOP PROPERTIES BY GLOBAL MEDIA AWARD RIGHTS VALUE 2017 ($M) SEASON Ben Cronin, Editor Sister title TV Sports Markets has just published its 2017 Global Report. The report has been compiled using data from the TVSM Rights Tracker intelligence tool to give an Tommy Lasorda, baseball Hall of Famer and overall picture of the international media rights market. The pie chart below shows that the manager of the Los Angeles Dodgers for football was by far the world’s largest generator of rights fees among sports in 2017, 20 years, once said there were three types of generating 40 per cent of the global market at $18.8bn.