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Journal of Global Research & Analysis JOURNAL OF GLOBAL RESEARCH & ANALYSIS [A Bi-Annual (June & December) Multi-Disciplinary Refereed Research Journal] E-mail: [email protected] ISSN-2278-6775 PATRON EDITOR Mr. NISHANT BANSAL DR. PARDEEP KUMAR Vice Chairman, Former Head, Dept. of Political Science, Geeta Group of Institutions Geeta Institute of Law, Karhans, Samalkha, Panipat Karhans, Samalkha, Presently Working at D.N. Post Graduate College, Panipat, Haryana Hisar, Haryana EDITORIAL BOARD Prof. (Dr.) R. S. Yadav Prof. (Dr.) Ranbir Singh Department of Political Science Vice-Chancellor, National Law University, Kurukshetra University, Kurukshetra, India Dwarka, Delhi, India Prof.( Dr.) Chintamani Mahaparta Prof. (Dr.) V.K. Aggarwal American Studies Center, SIS Vice-Chancellor, Jagannath University, Jawaharlal Nehru University, New Delhi, India Rajesthan, India Prof. (Dr.) Madhu Gupta Prof. (Dr.) Vimal Joshi Department of Education Head & Dean, Dept. of Law, B.P.S. Mahila MDU, Rohtak. India Vishwa Vidhyalaya, Khanpur Kalan, Sonipat, India Dr. Suresh Dhanda Prof. (Dr.) M.M. Semwal Associate Professor, Department of Political Science, Dept. of Political Science, H.N.B. Garhwal Central University, Srinagar, S.A.Jain (PG) College, Ambala City, India Garhwal, Uttrakhand, India Mr. Rajender Kumar Dr. Naresh Vats Dy. Director (Economics) Assistant Professor, Institute of Law, Competition Commission of India, New Delhi, India Kurukshetra University, Kurukshetra, India Dr. Sewa Singh Dr. Surender Kumar Associate Prof., Deptt. of Public Administration, Assistant Professor, Deptt. Of Chemistry MDU Rohtak, India University College, Kurukshetra, India Mr. Vikramjit Singh Dr. Vinod Associate Professor,Dept. of Political Science, Assistant Professor, Dept. of Chemistry, Dayanand Postgraduate College, Hisar, India MM University, Mulana, Ambala, India Dr. K. K. Sharma Dr. Ramesh Associate Professor, Dept. of History, Assistant Professor, Dept. of Chemistry, M. M. (PG) College, Modi Nagar, Meerut, India Kurukshetra University, Kurukshetra, India Dr. Jagdish Gupta, Dr. Sunit Sharma, Principal, Associate Professor, Dept. of Commerce, Arya P.G. College, Panipat, Haryana, India I.B. Postgraduate College, Panipat Dr. Vijay Kumar Mr. Anil Sharma Assistant Professor, Department of History, Assistant Professor, Department of Computer Science, Arya P.G. College, Panipat, Haryana, India Govt. Women College, Hisar, Haryana, India Mr. Manjeet Singh Dr. (Mrs.) Rajesh Hooda Ruhil Assistant Professor, Department of English, Assistant Professor, Department of Law, Dayanand Postgraduate College, Hisar, India B.P.S. Mahila Vishwa vidyalaya, Sonipat, India Mr. Subhash Mittal Dr. Parveen Kumar Assistant Professor, Dept. of Law Librarian, S.A. Jain (PG) College, Vaish College of Law, Rohtak, Haryana, India Ambala City, Haryana, India Dr. S.K. Sharma Dr. Ramesh Lal Dhanda Former Head & Reader, Principal, Dept. of Political Science, DAV College, M.M. (PG) College, Khekra, Baghpat, U.P., India Cheeka, Kaithal, Haryana, India © K.R. Education Society, Panipat, Haryana. All rights reserved. No part of the contents may be reproduced in any form without the written permission of the publisher. Journal of Global Research & Analysis is an open forum which encourages all points of view. However, views expressed in its pages are the contributor’s own and do not represent the opinions or policies of Journal of Global Research & Analysis. PUBLISHED BY PRINTED AT K.R. Education Society Sidhi Vinayak Printers H. No. 547, Huda Sec-11 # Sanoli Road, Panipat Panipat, Haryana. Haryana E-mail: [email protected] Annual Subscription-Rs. 1000/- Single Copy-Rs. 550/- Bank Draft drawn in favour of K.R. Education Society and Payable at Panipat may be sent to the following address: The Editor (Dr. Pardeep Kumar), Journal of Global Research & Analysis, Geeta Institute of Law, Karhans, Samalkha, Panipat-132103 (Haryana), M: 09466767848 CONTENTS 1. EVENT MARKETING Rahul Tripathi 1-5 2. TREATMENT OF IMAGERY IN MATHEW ARNOLD’S POETRY Anuradha, Meenal Batra 6-10 3. ROLE OF PHONE-IN TELEVISION NEWS CAST BansiLal, Satish Kumar 11-16 4. THE TIBET FACTOR IN INDO-CHINA RELATIONS: RETROSPECTS AND PROSPECTS Jagbir Singh 17-22 5. DEVELOPING INTELLIGENT WEB INFORMATION SYSTEM USING WEB MINING Jagdeep Kaur 23-29 6. INFLATION: INDIAN ECONOMY WORSELY HIT Pooja 30-34 7. DRINKING WATER QUALITY AND ITS IMPACT ON HUMAN HEALTH: A CASE STUDY Pinki Yadav, Rajesh Kumar 35-45 8. ELECTORAL REFORMS IN INDIA Ravinder Kumar 46-51 9. COMPARATIVE ANALYSIS OF INDIAN LIFE INSURANCE SECTOR AFTER LIBERALIZATION Subhash Kumar 52-62 10. COALITION POLITICS IN INDIA Vikas Khokhar 63-68 11. A STUDY OF STAFF OF THE DEPARTMENT OF PHYSICAL EDUCATION AND SPORTS IN THE SCHOOLS OF HARYANA Ashok Kumar, Harinder Singh Kang 69-77 12. ANALYSIS OF FACTORS LEADING TO SELECTION OF HISAR FOR ESTABLISHMENT OF CATTLE FARM BY BRITISH Mahender Singh 78-84 13. A COMPARATIVE STUDY OF FRUSTRATION AND STUDY INVOLVEMENT AMONG VISUALLY CHALLENGED AND SIGHTED SCHOOL STUDENTS Jagdeep Singh 85-102 14. IMPACT OF TEACHING CONVERSATION ON ACADEMIC ACHIEVEMENT OF STUDENTS IN SCIENCE OF SECONDARY SCHOOL STUDENTS Narender Singh 103-107 15. JUIDICIAL RESPONSE TOWARDS KHAP PANCHAYAT Navin Kumar 108-115 16. COMPARISON OF COMPONENTS OF PHYSICAL FITNESS BETWEEN SUCCESSFUL AND UNSUCCESSFUL INTER-COLLEGIATE LEVEL ATHLETES Mahipal, Rajesh Kumar 116-122 17. DR. B. R. AMBEDKAR: BATTLE AGAINST UNTOUCHABILITY Sanjay Kumar Pasi 123-127 18. ESTABLISHMENT AND OPERATIONAL WORKING OF ASEAN Pardeep Kumar 128-139 19. RISE OF BRICS: OPPORTUNITIES AND CHALLENGES Suresh Dhanda 140-146 20. GROWTH OF EDUCATION IN SOUTHEAST PUNJAB (1858-1900): A HISTORICAL PERSPECTIVE Vijay Singh 147-154 21. INTERNET ADVERTISING AMONG INTERNET USERS Kadambari Nayar, Gursimran Singh 155-159 22. VICTIM PRECIPITATION – ROLE OF VICTIMS IN CRIME: CONCEPT AND THEORIES Kritika 160-164 23. ANAND’S UNTOUCHABLE: AN INDIAN VOICE Monika 165-171 24. E-COMMERCE IN INDIA Heena 172-178 25. INDIA’S RURAL FINANCIAL SYSTEM & FINANCIAL INCLUSION Ritu Narwal 179-189 26. EFFICIENT URBAN PLANNING: A CASE STUDY OF SONIPAT CITY Sandeep Kumar, Manju Sharma 190-196 27. A SURVEY ON COMPLEX WORMHOLE ATTACK IN WIRELESS AD HOC NETWORKS Parteek Thakral 197-200 28. BOUNDARY OF FOREIGN DIRECT INVESTMENT IN INDIAN SECTORS Rajiv Kumar 201-207 29. E-COMMERCE IN INDIA: AN ANALYSIS Sangeeta 208-213 30. TENSION AREA IN CENTRE-STATE RELATIONS Ved Parkash 214-219 31. ORGANISATIONAL LEARNING: PERSPECTIVE OF INDIAN BANKING INDUSTRY Amit Dangi, Vijay Singh 220-224 32. SOLVENT EXTRACTION OF CAROTENOIDS FROM MARIGOLD Jayanti Tokas, Ekta, B.S.Beniwal, Jitender Kumar and Kamla Malik 225-228 33. BRAND EQUITY: A STUDY OF ITS ANTECEDENTS AND CONSEQUENCES Pooja Jain 229-235 34. THE ROLE OF VEDANTA IN THE MAJOR NOVELS OF R.K. NARAYAN Sanjay Dutt Sharma, Ranvir Kaushal 236-242 35. DETERMINANTS OF FDI INFLOWS: REVIEW OF LITERATURE Vinod Kumar 243-250 36. INDO-US SECURITY RELATIONS IN THE 21st CENTURY: AN ANALYTICAL STUDY Shamsher Singh 251-257 37. IMPACT OF FINANCIAL DEVELOPMENT ON ECONOMIC GROWTH: A LITERATURE REVIEW Ravinder Pal 258-263 38. PORTRAYAL OF INDIAN SOCIETY AND HUMAN RELATIONSHIPS IN ROHINTON’S TALES FROM FIROZSHA BAAG Punam Chhillar 264-267 39. A REVIEW OF PRESENT STATUS OF INDIAN RETAIL INDUSTRY Sushma Rani 268-277 40. IMPROVING TEMPLATE SECURITY BY INTEGRATING PHYSICAL AND BEHAVIORAL TRAITS Rakesh Kumar 278-287 41. GENESIS AND GROWTH OF SWADESHI MOVEMENT IN COLONIAL PUNJAB: A STUDY OF ROLE OF ARYA SAMAJ LEADERSHIP Karmvir 288-294 42. EVALUATION OF WEBSITES OF LIBRARY AND INFORMATION SCEINCE DEPARTMENTS IN NORTH INDIA Surender Kumar 295-301 43. JUDICIAL ACCOUNTABILITY IN RIGHT TO INFORMATION Sandhya Rohal 302-308 44. CUSTOMER PERCEPTION IN TO THE ASPECTS OF MEDICAL TOURISM WITH SPECIAL REFERENCE TO ARTEMIS HEALTH CARE INSTITUTE Amit Dangi 309-314 45. ADMINISTRATION DURING MOURYAN EMPIRE: KAUTILYA’S CONTRIBUTION Ravinder Kumar 315-320 Journal of Global Research & Analysis Volume 2 (1) (A Multi-Disciplinary Refereed Research Journal) ISSN – 2278-6775 EVENT MARKETING Rahul Tripathi Assistant Professor, Geeta Institute of Management and Technology, Karhans, Panipat, Haryana, India. ABSTRACT Event marketing is one of the fastest growing fields in marketing and advertising today. It's everywhere you look in today's culture although; you probably don't readily recognize the majority of the event marketing programs when you see them. That's because there are many flavors to event marketing and there are no hard rules about what exactly is and isn't event marketing. That free sample of coffee you picked up from the Dunkin' Donuts logo wrapped vehicle = Event Marketing. The huge, custom-converted tractor/trailer semi with dozens of Playstation 2 stations where you played the hottest new game titles while at the X Games = Event Marketing. Have you been on Spring Break or at a vacation hot spot and been approached by an attractive model who wanted you to sign-up or try something? That was an Event Marketing program in action.Whether you are at the Super Bowl, Ozzfest, the Van's Warped Tour, the Olympics, or just your local mall or grocery store, there is an event marketing program there or, at the very least, waiting for you right around the corner. Event marketing brings the advertising to the consumer by direct hand-to-hand sampling or interactive displays. While advertising and major marketing programs blast millions of consumers with the same general messages on television or mass media, event marketing targets specific individuals or groups at gathering spots where they hope to make quality individual impressions. Key words: Marketing, Event marketing programs, Dunkin‘donuts, Playstation2, Xgames. Programs rely on an Event Marketing street teams to execute the daily program and accomplish any and all program goals. While everyone at the event marketing company involved in the creation and construction of the program probably had an MBA or a college degree in advertising or marketing, the street team is generally comprised of young, energetic people. An education is not mandatory for anyone on the management team, in most cases. The management team usually consists of at least one manager and possibly several assistant managers or coordinators.
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