JAXPORT's Interim Executive Director

JAXPORT JAXPORT INTERIM EXECUTIVE DIRECTOR 2011 Magazine Chris Kauffmann, (904) 357-3036

JAXPORT MARkETINg AND TRADE DEVElOPMENT Table of Contents Chief Commercial Officer Roy Schleicher, (904) 357-3041 Senior Director, Trade Development and Global Marketing Raul Alfonso, (904) 357-3071 On The Cover Director, Cargo Sales and Marketing America’s Logistics Center Alberto Cabrera, (904) 357-3032 Jacksonville, Fla. offers ideal hub for distribution operations ...... 8 Director, Marketing Support and Foreign Trade Zone (FTZ) Deborah Lofberg, (904) 357-3072 Director, Marketing Development View Robert Peek, (904) 357-3047 A message from JAXPORT’s Interim Executive Director and Board Chairman...... 2 Director, National Sales Lisa Wheldon, (904) 357-3059 JAXPORT Overseas Representation Asian Consultant (Seoul, Korea) Tidings Chang Kwon “C.K.” Oh, (+82-11) 9050-0021 JAXPORT sets container record ...... 4

JAXPORT TERMINAl FACIlITIEs Local artists exhibit city paintings ...... 6 Terminal Director Blount Island, Dames Point and Cruise Operations White, Kazmierski serve as panel chairs ...... 7 Victoria Robas, (904) 357-3301 Terminal Director Talleyrand Port partners provide life-saving journey ...... 7 Doug Menefee, (904) 357-3201

JAXPORT HEADqUARTERs Shipping 2831 Talleyrand Ave., Jacksonville, FL 32206 JAXPORT facilities move diverse bulk commodities ...... 14 Ph: (904) 357-3000 Toll-free: 1-800-874-8050 Fax: (904) 357-3060 Web: jaxport.com Email: [email protected] Hanjin terminal to join TraPac at Dames Point ...... 17

JAXPORT PUblICATIONs Sea Star Line deploys reefer tracking solution ...... 18 Editor Steel activity rebounds at Talleyrand terminal ...... 19 Jeff Price, JAXPORT Shipping experts headline JAXPORT conference panels ...... 20 Graphics Editor Meredith Fordham Hughes, JAXPORT Increasing exports possible with help from local resources ...... 22 Photography JAXPORT Library, Joey Glass Jacksonville—San Juan getting JetBlue service ...... 23 Aero-Pic Photography Cover art Meredith Fordham Hughes Cruising Contributing Writers Improvements enhancing ferry experience ...... 24 Paul Scott Abbott, Marcia Mattson Community Northeast Florida leads in logistics learning ...... 26 Supply chain group networks logistics leaders ...... 27 Published in association with the Jacksonville Port Authority by JAXPORT, partners supporting Second Harvest ...... 28 Clements Publishing Company PO Box 51000 Jacksonville Beach, Fl 32240 (904) 249-1719

Publisher—Mike Clements [email protected] Advertising Sales—Jane Bachtell [email protected] Design—Brian Sieber [email protected]

All reasonable efforts have been made to ensure the accuracy of this publication and no liability can be attached to the Jacksonville Port Authority or the publisher for any errors, omissions or inaccuracies. All rights reserved. JAXPORT 2011 Magazine View A message from JAXPORT’s Interim Executive Director and Board Chairman

Chris Kauffmann, David G. Kulik, Interim Executive Director Board Chairman

s the City of Jacksonville has become economy is improving and the Port is experiencing renowned for its growing seaport, inter- growth in volumes of bulk and breakbulk commodi- national airport and Class I railroads with ties. We cover these trends and also review how Aintermodal facilities, so too, has the city’s JAXPORT tenants are innovating with technology to reputation grown for industrial real estate develop- enhance our port’s competitive advantages. ment. Jacksonville’s strategic location, Foreign Trade JAXPORT is well prepared to meet the challenges Zone #64 and skilled labor force add to the growing of a maritime industry that is changing faster than list of advantages offered to shippers looking to ever. With our port’s logistics edge and dynamic establish distribution and warehousing operations in leadership, we will seize the opportunities before us the region. in 2011 and beyond. During the past few years, more than two dozen major retailers and importers have combined to open nearly 10 million square feet of distribution Chris kauffmann, Interim Executive Director center space in Jacksonville, joining hundreds of Jacksonville Port Authority companies large and small which have selected Northeast Florida for their warehouse or DC operations - some 88 million square feet in all. The Winter 2011 edition of JAXPORT Magazine examines some David g. kulik, board Chairman of the newest logistics operations and developments Jacksonville Port Authority in the area and how they impact the port. In addition, as the new year begins, the global

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JAXPORT sets container record he Jacksonville Port Authority has again established a fiscal year record for containerized cargo movements while achieving its 10th straight year of revenue growth. T During the 12 months ended Sept. 30, 2010, JAXPORT facilities moved 826,580 twenty-foot-equivalent container units, up 10 percent from the prior record of 754,352 TEUs in fiscal 2009. Total tonnage handled at JAXPORT facilities also rose 10 percent, to 8,043,925 tons in fiscal 2010 from 7,281,963 tons in fiscal 2009. The number of vessels calling on JAXPORT reached a record 1,947 in fiscal 2010, rising 10 percent from 1,765 the preceding fiscal year. During fiscal 2010, JAXPORT handled 518,880 automobile units, up 24 percent from 419,691 units the prior 12 months, JAXPORT’s terminals handled more than 826,000 TEUs in FY2010, a new record. maintaining Jacksonville’s No. 2 position among U.S. vehicle- handling ports. Unaudited financial statements show JAXPORT’s 10th consecu- record $51.2 million, up 6 percent from $48.4 million achieved tive year of operating revenue growth, with revenues reaching a in fiscal 2009.

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4 JAXPORT 2011 Magazine UNIVERSITY OF NORTH FLORIDA

TESTIMONIALS “I wholeheartedly recommend this course. CTL Certification prepares managers for the new era of ESSENTIAL EDUCATION globalization which has suddenly enveloped us. Most college courses do not include Supply Chain IN GLOBAL LOGISTICS Management in their financial, engineering or MBA The Center for Logistics & Supply Chain Management Executive curricula. In my view, supply chain strategy will be the distinguishing factor of the successful future manager. Education at the Univeristy of North Florida Division of Continuing I further recommend this CTL course to persons working Education is dedicated to providing the highest level of quality education for each student by in the logistics industry because most logistics managers specialize in only delivering training essential for today’s industry needs. one component of the supply chain, such as transportation or warehousing. The Center is a member of the Employ Florida Banner Center for Global Logistics, a consortium The well-rounded, modern manager needs to understand and possess of Florida Community Colleges and Universities that have joined together to serve as a resource for competencies related to the entire supply chain. I thoroughly enjoyed the logistics and distribution education, training and professional development in the State of Florida. course with its animated class discussions and steep learning curve.“ —Arauna Palm, CTL—CEVA Logistics Five Areas of Study The Center for Logistics & Supply Chain Management Executive Education has five areas “The CTL Transportation and Logistics course of study and is committed to providing the most relevant and cutting-edge logistics and at UNF is an outstanding program. The instructors are experienced professionals who bring real-world distribution skills to develop and upgrade your skills in this growing field. Our courses include knowhow to the educational experience. The class is industry-specific certifications, noncredit courses, and on-site customized training developed for interactive with open student discussion and partici- logistics and distribution employers. pation. Students work together in groups on class Choose from five comprehensive programs to advance your career in this growing field: presentations covering the relevant material. It is an • Certification in Transportation & Logistics Cohort Program (CTL) effective teamwork and presentation skills experience, • Professional Designation in Logistics and Supply Chain Management (PLS) since students receive feedback from the entire class. The CTL Class at UNF • Supply Chain Management/Logistics Technology Certification Program not only serves as a logistics class but also improves business skills as a • Supply Chain Management/Logistics Financial Management whole.“ Certification Program —Jay McCleary, CTL—Manager, WMS Warehouse Logis- • Freight Agent/Broker tics Applications Landstar Transportation Logistics

Upon earning my CTL credential, I informed my The Center for Logistics & Supply Chain Management Executive Education program has graduated “ direct supervisor, and the following day the CEO of our many of the area’s leaders who recognize the program’s importance for their career. company congratulated me on my accomplishment. The following week a vice president from another Customized Learning Solutions for Logistics & Supply department offered his congratulations and asked Chain Management for further details because he is interested in sending Our staff and faculty will work with your company or organization to develop a some of his staff through the CTL program. Even though specialized training program. Courses can be offered at your facility or in one of our professional logistics software has been my focus for almost 16 classrooms. As a member of the Banner Center, the logistics industry and its employees can greatly years, I felt my business knowledge was lacking, espe- benefit from our shared resources of curriculum, instructors and technology. cially in the International supply chain arena. The CTL helped me solidify We offer an extensive selection of training and educational programs that are up-to-date, specific my current understanding and fill in many gaps.“ to the respective industries, and reviewed by the statewide Advisory Council. — Sid Sutphin CTL, MBA, PMP Director, Application Development Course topics include: Landstar System, Inc. • The three C’s: communications, coaching and counseling • Professional supervision training • Strategic planning • Succession planning • Managing conflict in the supply chain • Supply chain analysis • Import/export certificate

Please visit www.ce.unf.edu or call (904) 620-4200 to learn more about the Certification in Transportation and Logistics and customized training solutions Tidings

Local artists exhibit city paintings AXPORT Gallery on the first floor of Jacksonville Port Authority headquarters hosted the North Florida Land Trust’s Painting the Region exhibit in November 2010. J “These amazing paintings highlight memorable views of Jacksonville and are a wonderful representation of the talent and generosity of Florida’s art community,” said Meredith Fordham Hughes, JAXPORT’s Manager of Creative Design. “The 2nd Annual Painting the Region: A Plein Air Paint-Out” featured the work of more than 40 artists who portrayed natural and historic areas of downtown Jacksonville, Springfield and Riverside. The event, presented by the Land Trust and the Cultural Council of Greater Jacksonville, supported land preservation efforts. JAXPORT Gallery features local artists rotating on a bi-monthly basis and is open during normal headquarters hours. Admission is free. JAXPORT Gallery showcases local visual arts within Northeast Florida.

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White, Kazmierski serve as panel chairs huck White, the Jacksonville Port Author- ity’s Director of Port Security and Emergency Preparedness, has been appointed industry Cchairman of the Jacksonville Marine Trans- portation Exchange’s Port Security Committee, succeeding in that role Victoria Robas, JAXPORT’s Director of Marine Operations for Blount Island, Dames Point and Cruise Operations. Joanne Kazmierski, JAXPORT’s Manager of Community Outreach and Environmental Advocacy, has assumed a two-year term as chairman of the Employ Florida Global Logistics Banner Center Advisory Council. That panel brings key industry, economic development and workforce education partners together in advancing logistics career opportunities. Chuck White Joanne Kazmierski

Port partners provide life-saving journey hipping line Spliethoff, a customer of ICS Logistics/Global Stevedoring, recently had a special opportunity to help a boy who was in desperate need of care. S Nine-year-old Jelte Stronkhorst, who lives in The Neth- erlands, suffered bleeding on the brain after he fell from some playground equipment. Because of his condition, he could not endure an airplane ride, but he needed to receive life-saving treatment available at a Fort Lauderdale, Fla. neurological center. Spliethoff came to the rescue, after executives learned of the boy’s situation. Spliethoff operates Talleyrand’s Transfennica service, and offered the Stronkhorst family free transport to Jack- sonville aboard the paper and container ship Timca. Jelte and the Stronkhorst family arrived at Talleyrand on Sept. 5, 2010, ending a voyage of more than two weeks. He began several months of treatment at the Fort Lauderdale facility, and his saga has been followed by Dutch media and documented by a televi- sion production company. “We were just very thankful that we were able to accommodate the needs of this young boy and his family,” said Rick Sharp, Vice President of the Marine Division of Jacksonville-based ICS Logistics LLC.

JAXPORT 2011 Magazine 7 America’s Logistics Center

Class I rail lines CSX and Norfolk Southern, along with regional rail line FEC, anchor intermodal connections in the Southeastern U.S.

Ships calling at the Port of San Juan have enjoyed an historically strong trade with Jacksonville, Fla.

8 JAXPORTJAXPORT 200920112009 MagazineDirectory Jacksonville, Fla. offers ideal hub for distribution operations

Offering a strategic location, a variety of port facilities, Foreign Trade Zone status, logistics services, and highway and rail connections, Jacksonville, Fla. is the perfect hub for distribution operations.

By Paul Scott Abbott ville is AllianceFlorida at Cecil Commerce Center, spanning 4,474 acres on a former U.S. Navy air station site fronting n ideal central location, a full spectrum of effi- Interstate 10 west of the downtown area. cient multimodal transportation links and an Under a 25-year agreement, the city-owned property is ample specialized labor force are among the being master developed by Texas-based Hillwood Develop- reasons logistics leaders are increasingly looking ment Co. LLC, one of the nation’s leading global logistics A center developers. to Jacksonville as a perfect hub for distribution operations. With thousands of acres of new warehouse and distri- “Jacksonville has a central demographic location within bution facilities joining the millions of square feet of such the Southeast, especially within the heavily populated states operations already in place, the Jacksonville area is poised of Florida and Georgia, with the ability to serve the South to significantly enhance its position as a preferred logistics Florida and Atlanta markets within a one-day truck drive,” hub in the U.S. Southeast. said Hillwood Vice President Preston Herold. The largest such development on the horizon in Jackson- In addition to its proximity to east-west I-10 and north- ContinuesContinues on next on page next page

JAXPORT 2011 Magazine 9 America’s Logistics Center

A local work force with substantial logistics expertise means distribution facilities in Northeast Florida will be staffed by highly qualified workers.

south highways I-95 and I-75, Jacksonville has a growing seaport, Cecil Commerce Center. The report called the 94-to-1 applicant- an international airport, an industrial airport and multiple Class I to-hire ratio “an extraordinarily generous margin in any labor railroads with intermodal facilities in Jacksonville, Herold pointed market.” out. Mallot noted that about 3,000 people – with an average age “It’s really the multimodal nature of Jacksonville,” Herold said. in the early 30s – exit the military each year in the Jacksonville Moreover, a local work force with substantial logistics expertise, region, with about 80 percent of them staying in the area. including former military personnel, means distribution facilities in “We have the kind of workforce that gives us the competitive the Jacksonville area will be staffed by highly qualified workers. advantage for logistics activities,” Mallot said. Jerry Mallot, Executive Director of the Cornerstone Regional Mallot also cited the Jacksonville area’s coordinated multimodal Development Partnership of the Jacksonville Regional Chamber transportation infrastructure, proximity to a market of 50 million of Commerce, cited a February 2010 consultant’s report that consumers within a day’s truck drive, and Eastern U.S. location in projected a pool of more than 10,300 prospective, experienced relation to global shipping lanes that make it well-positioned for applicants for logistics jobs living within a 30-minute commute of first-in vessel calls – even more so when Panama Canal expansion Continues on page 12 10 JAXPORT 2011 Magazine A world class provider of trucking & warehousing services.

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Among firms that are Rail, road links add to augmenting logistics hub presence in Northeast Florida is JAXPORT’s edge Jacksonville-based Rayonier Inc., a leading international forest he Port of Jacksonville’s rail products firm that also is the fifth- and highway connections largest private landowner in the are among top advantages United States. Toffered shippers choosing Terry L. Bunch, Rayoni- the burgeoning Northeast Florida er’s Director of Logistics and cargo gateway. Customer Service, who recently “Jacksonville’s intermodal assumed chairmanship of The capabilities are second to none Terry Bunch, National Industrial Transpor- Rayonier’s Director of and offer growth opportunities for tation League, is totally sold on Logistics and Customer Service manufacturers and distributors Jacksonville. seeking to expand their presence “The Port of Jacksonville is strategically located for Rayoni- in the Southeast and Midwest,” er’s major Southeast U.S. operations,” Bunch said. “It is in said Lad Daniels, President of the Lad Daniels, President of FCMA close proximity to our Performance Fibers facilities in Jesup, Jacksonville-based First Coast Ga., and Fernandina Beach, Fla., and offers state-of-the-art, Manufacturers Association. efficient operations and infrastructure. The quick turn time for JAXPORT terminals are serviced by two Class I railroads – CSX and Norfolk Southern – as trucks entering and leaving the port enhances the productivity of well as regional railroad Florida East Coast Railway. CSX provides port customers access to its drivers delivering Rayonier products. 22,000-mile network encompassing 23 states and Canada, while Norfolk Southern covers “While the port offers access to most of the world’s major 21,000 route miles through 22 states and the District of Columbia. FEC offers multiple daily destinations, it is particularly well-positioned for domestic trans- departures serving Florida locations. port alternatives, given the region’s multimodal transportation Future developments to further enhance efficient rail links include the plan of Jacksonville- system within an eight-hour drive of 45 million people,” Bunch based CSX to invest $40 million in a new intermodal container transfer facility. continued. “The combination of service by two Class I railroads More than 100 drayage and interstate trucking firms operate in and around Jacksonville’s and three major Interstates with easy access to 60 percent of the port, enjoying swift truck turn times and ready access to such Interstate highways as I-95, U.S. population is a significant competitive advantage. I-75 and I-10. “To help leverage JAXPORT’s future growth, Rayonier’s Terra- “Competitive rail service and superb highway connections give a major edge to compa- pointe real estate subsidiary, in conjunction with the Nassau nies that move goods through Jacksonville,” said JAXPORT’s Chief Commercial Officer Roy County Economic Development Board, recently gained land use Schleicher. approval from the State of Florida for its 1,800-acre Crawford Diamond Industrial Park, about 16 miles northwest of the port,” is completed in 2014. JAXPORT facilities are expanding accord- Bunch added. “This ‘megasite’ property, with two Class 1 rail ingly, with a Hanjin Shipping Co. Ltd. container terminal to join the lines – CSX and Norfolk Southern – on site, is approved for 158-acre TraPac Container Terminal that the Mitsui O.S.K. Lines up to 5.2 million square feet of industrial land use, which can Ltd. unit opened in early 2009 at JAXPORT’s Dames Point Marine include manufacturing, assembly, warehousing and distribu- Terminal. tion, and use as an intermodal inland port or logistics center.” “We have the transportation infrastructure, the market character- Indicative of the companies that are benefiting from Jackson- istics, the expanded shipping through MOL and soon to be Hanjin, ville’s logistics eminence is Nashville, Tenn.-based Bridgestone and the labor that give us the competitive edge in terms of logis- Americas Tire Operations LLC, which in 2008 opened a 1 million- tics,” Mallot said. square-foot distribution facility at Cecil Commerce Center.

12 JAXPORT 2011 Magazine America’s Logistics Center

Robert Gardenhire, Bridge- stone’s General Manager of Warehousing, said the facility is a hub for tire imports from Latin America and, poten- tially, Asia, and he said he is impressed with the business-friendly approach of professionals in Northeast Florida. “The people in the region, whether at the port or in the Jacksonville business community, continue to be user-friendly, and we do appreciate that,” Gardenhire Bridgestone Americas opened a 1 million-square-foot said. “They are supportive of distribution facility to take advantage of shipping our presence and are good opportunities in Northeast Florida. business partners.”

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JAXPORT 2011 Magazine 13 Shipping

Westway Terminal Co., an original customer of the Jacksonville Port Authority, moves liquid bulks such as food products and chemicals.

14 JAXPORT 2011 Magazine Shipping

JAXPORT facilities move diverse bulk commodities

Martin Marietta Materials and CEMEX USA store and transport construction aggregates at the southern tip of JAXPORT’s Dames Point Marine Terminal.

By Paul Scott Abbott community we live and work in,” O’Donnell added. “The industries we serve know our motto, ‘Every Drop Counts.’” rom liquid feeds to construction aggregates, bulk cargos On the solid bulk side, CEMEX USA is completing its second continue to be a mainstay at JAXPORT facilities that year of operations on JAXPORT property, augmenting its decades- provide efficient movement for this diverse range of long presence at off-port sites. Like longtime port tenant Martin commodities. Marietta Materials Inc., CEMEX is engaged in movement through F JAXPORT’s Dames Point Marine Terminal of construction aggre- For more than four decades, Westway Terminal Co. LLC has been a backbone of Jacksonville’s bulk cargo trade. The New gates used in the building of roads and related applications. Orleans-based firm has nearly 16 million gallons of liquid “We picked Jacksonville because of its strategic location, which storage capacity at JAXPORT’s Talleyrand Marine Terminal, where is close to a number of our customers,” said George Williamson, Westway’s product-handling capabilities include chemicals and CEMEX USA’s Director of Business Development, who noted that a food-grade products. Its facility includes a liquid feed plant. conveyor unloading system can move limestone and granite at a “We both store and transload these products and are plan- pace of as many as 5,000 tons per hour from vessel to terminal. ning an expansion,” said Westway Regional Sales Manager Mark CEMEX has a 24-acre tract under 20-year lease from JAXPORT O’Donnell. “We were an original customer and colleague of the and has the capacity to move as many as 4.2 million tons of Port of Jacksonville. product per year. “We are a Responsible Care Partner [of the American Chemistry Alberto Cabrera, JAXPORT’s Director of Cargo Sales and Council] and strive to continually improve our involvement in the Continues on next page

JAXPORT 2011 Magazine 15 Shipping

Marketing, said the port authority’s commitment to bulk cargo has never been stronger. “We are aggressively going after Asian container cargo, but we are still as focused as ever on handling bulk cargos,” Cabrera said. “Not only are we continuing to serve our existing customers, but we also have been getting inquiries about – and are exploring options for – handling A conveyor unloading system can move limestone such commodities as wood and granite at a pace of as many as 5,000 tons per hour from vessel to terminal. pellets and woodchips.”

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16 JAXPORT 2011 Magazine Shipping

Hanjin terminal to join TraPac at Dames Point

By Paul Scott Abbott

n schedule to open in 2014 – the same year the expanded Panama OCanal will open – the newest global container terminal at the Port of Jacksonville should further grow the port’s role in serving Asian trade, as well as commerce throughout the Western Hemisphere. Hanjin Shipping Co. Ltd.’s plans for a 90-acre automated container Hanjin Shipping Co. Ltd.’s terminal in Jacksonville terminal at JAXPORT’s Dames Point will utilize the same high-efficiency technologies found at the company’s terminal in Algeciras, Spain. Marine Terminal are advancing following a September agreement reached between the South Korea- based ocean carrier company and the International Longshoremen’s Association. The $300 million Hanjin facility is being designed to adjoin the 158-acre TraPac Container Terminal that was opened at Dames Point in January 2009 by the terminal operating unit of Japan- based Mitsui O.S.K. Lines Ltd. Servicing the Marine and Industrial The new Hanjin terminal, to be operated under a 30-year members of the JAXPORT community. lease agreement with JAXPORT, is to deploy high-efficiency technology similar to that in place at the vanguard Total Terminal International facility opened by Hanjin in July at Algeciras, Spain, on the Strait of Gibraltar. Hanjin officials have said they not only see Jacksonville as a first port of call for intermodal cargo from all-water Asia service but also as a hub for serving north-south routes, including those reaching Caribbean and South American markets. “With Hanjin joining TraPac at Dames Point, the Port of Jack-  Industrial and Marine Cleaning  Decontamination and Abatement sonville can anticipate achieving a heightened position among  Site Remediation U.S. East Coast container ports,” said JAXPORT’s Chief Commer-  Emergency Spill Response cial Officer Roy Schleicher. “We will truly emerge as a major hub of global commerce.” 251 Levy Road • Atlantic Beach, FL • 32233

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JAXPORT 2011 Magazine 17 Shipping

Sea Star Line deploys reefer tracking solution By Paul Scott Abbott

vanguard system for tracking refrigerated cargo containers is being deployed by Jacksonville-based Sea Star Line LLC. A Sea Star, which counts Jacksonville-San Juan service among its routes, unveiled its Guardian Service in August, providing wireless monitoring capabilities for its entire reefer container fleet, as well as all terminals and vessels. “This is truly the first of its kind that is fully operational and in use,” said Fred Schloth, Sea Star’s Assistant Vice President of Marketing. “Customers benefit by having peace of mind and by knowing their valuable and time-sensitive cargo is protected from Jacksonville-based Sea Star Line is origin to destination without any ‘dead spots’ along the supply providing wireless monitoring for its chain. The results include improved product integrity, better secu- entire reefer container fleet. rity and reduced claims.” Sea Star is offering two levels of the service. Standard Guardian, and global positioning systems – continuously report the status available at no extra charge to shippers, tracks the performance of temperatures and other conditions, as well as the container’s of reefer units while on a vessel and at a terminal. Guardian Elite, precise location, wirelessly transmitting the data to a Web-based which carries an additional cost, adds tracking throughout inland software platform that offers ongoing visibility and control. moves and is being used by shippers of such high-value cargos as The technology also allows commands to be sent to the reefer pharmaceuticals and meats. unit to change settings and perform other functions without the Each of Sea Star’s reefer containers is equipped with a wireless need for a worker to visit the unit. asset management device that slips into and is powered by the The hardware and software solutions are being provided to Sea container’s generator set, with a battery offering backup power. Star by Lakehurst, N.J.-based Mark-It Services. The devices – which include radio frequency identification

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18 JAXPORT 2011 Magazine Shipping

Steel activity rebounds at Talleyrand terminal By Paul Scott Abbott

t JAXPORT’s Talleyrand Marine Terminal, movements of steel and other breakbulk commod- Aities are on the upswing. “The steel business is rebounding at Talleyrand,” said Doug Menefee, Director of JAXPORT’s Talleyrand Marine Terminal. “Things are coming back in a nice way.” While the recent economic downturn resulted in a global decline in shipments of steel and other goods used in construction, Jacksonville’s port has seen a resurgence since summer months in shipments of such items as wire coils JAXPORT’s Talleyrand Marine Terminal for stress cables, specialized construc- has seen increased breakbulk activity tion steel, rebar and angle steel. over the past few months. Rick Sharp, Vice President of the Marine Division of Jacksonville-based ICS Logistics LLC, said that the moves of steel products between summer and fall months came as users replenished inventories at a time of lower overseas prices. Sharp added that forest product volumes in and out of Talleyrand also have been increasing, spurred in part by exports into the Dominican Republic and other Caribbean destinations. “We’re cautiously optimistic for 2011,” Sharp said. “We’ve definitely seen an improvement.” Menefee noted that, in addition to the steel imports plus treated lumber exports to the Caribbean, other cargos are showing volume gains through Talleyrand as well. They include high-end coated paper imported from Finland and liner- board exports to Central America.

JAXPORT 2011 Magazine 19 Shipping

Shipping experts headline JAXPORT conference panels

By Marcia Mattson

AXPORT’s Logistics and Intermodal Conference in March 2011 will feature more than 20 speakers and panelists with global and industry perspectives on shipping and related Jindustries. Presented in partnership with American Shipper, the conference is sponsored by CSX; Norfolk Southern; AMPORTS; Holland & Knight; ICS Logistics; McGuireWoods; Horizon Lines; Jackson- ville Cornerstone Regional Partnership; Moseley, Prichard, Parrish, Knight & Jones; Marks Gray; and Alliance Operating Services. Events include a March 21 cocktail reception, two keynote speakers and four panel discussions on March 22, and the March 23 Norfolk Southern Golf Tournament.

The conference is structured so that attendees will hear both Visit jaxportconference.com to keynote addresses as well as four panels. attend the 2011 JAXPORT Logistics “The panels will focus on national transportation infrastructure and Intermodal Conference. and innovative ideas to pay for improvements; the future of inter-

modal transportation; best practices in ocean carrier customer service; and ways that U.S. manufacturing can revive U.S. exports,” said Robert Peek, JAXPORT’s Director of Marketing Development. One of the keynote speakers is John Doggett, Senior Lecturer in the Department of Management at the University of Texas at Austin McCombs School of Business. Doggett holds an MBA from Harvard University and law degree from Yale University. His focus is international entrepreneurship, global competition and sustain- ability, and Doggett spends part of each summer and winter teaching entrepreneurship and global competition workshops in Austria, China, Japan, Korea, Malaysia, Mexico, Singapore and Thailand. The second keynote speaker is to be named but will be from a shipping-related industry, Peek said. Panelists will include senior executives from Ford Motor Co.; CSX; Norfolk Southern; Coach, MOL; Bridge Terminal Trans- port; American Shipping Group; Rockefeller Group; the National Industrial Transportation League, and more. To participate in one or more of the events, please register at www.jaxportconference.com or call JAXPORT at (904) 357-3070. Conference sponsorships are still available.

20 JAXPORT 2011 Magazine We never forget that there’s more than freight riding on our rails.

Serving America’s ports and the shippers who use them takes more than just rails and the right equipment. It takes an unwavering commitment to knowing our customers and understanding their businesses, to finding new ways to increase efficiencies, and to delivering safe, reliable service. At Norfolk Southern, we handle everything from containers to cars. But it’s how we handle them that makes all the difference.

Visit nscorp.com or call 757-629-2790 or email [email protected] for more information.

Increasing exports possible with help from local resources

By Marcia Mattson

ncreasing U.S. exports is the key to improving the nation’s economy, Iand companies in Jack- sonville, Fla. have many resources to help them export to markets overseas. “It is critical to the U.S. economy to export,” said Jorge Arce, Director of the U.S. Commercial Service – Jacksonville, an arm of the U.S. Department of Commerce. “The reason we With solid export connections through JAXPORT have a high unemployment facilities, as well as help from local resource agencies, rate is because we are not conditions are favorable for export businesses. exporting. We have to export our way out of the recession.” “We don’t think internationally as a country,” Arce Companies that export said. “When approached by a foreign buyer, most provide 15 percent higher wages and experience American companies ignore it.” less turnover, he noted. In fact, less than 10 percent of U.S. companies For our ports to reach their full potential, U.S. export. companies have to sell their products to foreign To help U.S. companies start exporting, the markets. The recession is not global, Arce said. U.S. Department of Commerce has 165 offices at The economies of India, South America and Africa embassies and consulates worldwide. These offices are growing, and customers are eager for U.S. can help with providing information about a foreign products, viewing “made in America” as a sign of market, arranging distributors and navigating the superior quality and features, he added. local environment. “They are looking for the best, and they are “We are working to get companies new sales and ready to pay for it. We know there is demand for customers,” Arce said. U.S. products, because we see it,” he said. Jorge Arce, He encourages businesses to visit www.export.gov. Conditions are favorable for exporting. The U.S. Director of the U.S. Commercial Service - At that website, companies can find financing resources, dollar is down, which means foreign buyers can more Jacksonville working capital, market research, distributor informa- easily afford American-made products. Also, a deficit tion, as well as information about how to get paid and of containers exists in China while the United States has a surplus how to use a freight forwarder. of containers. This condition is driving up the cost of exporting Other state and federal resources for businesses include from China and presents an advantage for U.S. companies. the Florida Export Finance Corp., the American Chambers of However, many companies are not taking advantage of oppor- Commerce and the World Trade Center. tunities to export because they don’t know how to get started. 22 JAXPORT 2011 Magazine Shipping

Jacksonville—San Juan getting JetBlue service

By Paul Scott Abbott

acksonville’s links to Puerto Rico are getting even stronger, with JetBlue JAirways introducing the first daily nonstop flights between Jacksonville International Airport and San Juan’s Luis Muñoz Marin International Airport. JetBlue’s air passenger service between Jacksonville Beginning May 19, JetBlue plans and San Juan builds upon the historic maritime links connecting the two Sister Cities. to offer a daily 10:30 a.m. flight from Jacksonville to San Juan, arriving at 1:26 p.m., with a return Sister Cities agreement with Jacksonville’s mayor, said, “The inau- flight at 2:10 p.m., getting to Jacksonville at 5:36 p.m. guration of a daily JetBlue flight to Puerto Rico is evidence of the “Puerto Rico has been the cornerstone of our growth in the importance of our mutually beneficial agreement and the spirit of Caribbean,” Dave cooperation that our two cities are so committed to.” Barger, JetBlue’s President and Chief Executive Miller electric coMpany: Officer, said in an lighting up Oct. 4 announce- jacksonville’s ment. “Jacksonville is another natural FUTURE. addition to our Miller Electric has been providing quality service to route network, another demonstration of our commitment to Jacksonville businesses for over 80 years. For your next project, call Miller Electric and let Puerto Rico.” our team help give you the power to succeed. The economic ties between the Port of Jacksonville and Puerto Rico already are second to none, with Jacksonville Port Authority facilities accounting for about three-quarters of the volume of all maritime commerce between the U.S. mainland and the island commonwealth. “I am extremely pleased that JetBlue will now provide nonstop service from Jacksonville to San Juan,” said Jacksonville Mayor John Peyton. “Commerce with San Juan already provides an economic impact of more than $1 billion annually to Jacksonville. “Both cities will greatly benefit from the increased tourism and business travel this improved route will encourage,” Peyton added. Miller electric coMpany “Quality Service Since 1928” “I look forward to welcoming visitors from our Sister City, who will now have a greater opportunity to spend time in our community.” www.mecojax.com • 904.388.8000 San Juan Mayor Jorge Santini, who in October 2009 signed a JAXPORT 2011 Magazine 23 Cruising

Improvements enhancing ferry experience

While the Jean Ribault was dry docked in December for regularly scheduled maintenance, the ferry terminals’ 61-year-old gantry cranes were replaced and upgraded.

By Marcia Mattson ferry’s efficiency for its customers, said Nancy Rubin, JAXPORT’s Director of Communications. hile the St. Johns River Ferry was out of service Another project to enhance the experience for ferry users was for planned maintenance in December, local the construction of a new pavilion that was dedicated in December. residents still enjoyed a new pavilion at the Fort The pavilion was created with a federal grant to the Friends of the George terminal. St. Johns River Ferry, an organization that assists with awareness W and community support. A grant-funded project is replacing the gantry cranes that raise and lower the ferry ramps that vehicles use on both sides of the The semi-enclosed pavilion features picnic tables and views river. The cranes have been in operation since ferry service began of the river. It is located at the ferry landing on the Fort George in 1949. They are being replaced with new structures and parts terminal. The pavilion is expected to serve as a waiting area for that use new technology and will reduce maintenance and repair those using the ferry, and as a location for community events. costs. Val Bostwick, President of the Friends of the St. Johns River Ferry, The ferry itself was drydocked in December for regularly sched- said the group is pleased to see the project completed. uled inspection and maintenance. The U.S. Coast Guard requires “We believe this will be an enhancement to the area and will that ferries be drydocked for such work twice during every five make the property more usable for the public, as well as make year period. Some replacement of the steel hull was expected. The the public more aware of the ferry, increasing ridership,” Bostwick routine work should reduce maintenance costs and improve the said.

24 JAXPORT 2011 Magazine

Community

Northeast Florida leads in logistics learning

By Marcia Mattson

ith seven career academies open and more on the way, Northeast Florida is leading the nation in creating logistics Wand international marketing high school education. Career Academies are programs in existing high schools that offer structured, personalized learning through career-related classes with a focus on technical skills for a chosen industry. The transportation-themed With seven career academy programs, Northeast career academies take one of two tracks—international Florida is leading the nation in logistics-related business and marketing, or logistics and distribution—so high school education. that graduates will enter the workforce with a range of skills for white- and blue-collar positions. white collar workforce for tomorrow through the career acade- “JAXPORT is working with the Global Logistics Banner Center mies,” said Joanne Kazmierski, JAXPORT’s Manager of Community and other educational institutions to create the Northeast Florida Outreach and Environmental Advocacy. The academies are receiving funding and support from their communities. For example, the career academy in Columbia County has received an $800,000 grant, as well as a $6,000 award from Target. In additional, the economic development corporation for that area is looking for a warehouse for the program. The academies are: • Columbia High School Global Logistics Academy • First Coast High School’s International Trade and Logistics

Academy • Robert E. Lee High School’s International Logistics and Career Academy

• Nathan B. Forrest High School’s Global Logistics and Supply Chain Technology Career Academy • Academy of International Business and Marketing at Ponte Vedra High School • Distrotek at Kathleen High School, a Polk Career Academy • Distrotek at Winter Haven High School, a Polk Career Academy Businesses can help support the academies by participating in advisory boards or providing tours for students, as well as offering classroom speakers, internship opportunities and funding. To learn more about the academies and how to help, please visit www.logisticsbannercenter.com.

26 JAXPORT 2011 jaxport062010.indd 1 16-Jun-10 2:39:28 PM Magazine Community

Supply chain group networks logistics leaders

Debbie McDowell, President of the Jacksonville chapter of CSCMP.

By Marcia Mattson Debbie McDowell, President of the Jacksonville chapter of CSCMP. The Jacksonville Roundtable, a service to CSCMP members in or those involved in the logistics industry, the Council Northeast Florida, has several events scheduled for the coming of Supply Chain Management Professionals (CSCMP) months that bring pertinent topics and information to members: provides professional development and networking • Presentation of the findings of the State of Florida International Fopportunities to enhance both companies and careers. Research Report, Jan. 11, 2011 CSCMP is a national and international organization that • “Financial Investment in Transportation” presentation, Feb. 8, provides a global perspective on supply chains. It provides 2011 networking, education and leading-edge research via an online • “Military Logistics – Regional Economic Impact” presentation, member directory, an online library, publications and quarterly March 8, 2011 updates. • Tour of Second Harvest North Florida, March 29, 2011 “This is one of the top organizations for logistics and profes- • “Human Resource Experts in Logistics” presentation, April 12, sional development,” said Joanne Kazmierski, JAXPORT’s Manager 2011 of Community Outreach and Environmental Advocacy. “CSCMP • Carnival cruise ship tour, May (details to be announced) also provides industry tours of different business partners and funds scholarships.” For more information about regional events and member- “You will always take away from our events valuable information ship, please visit www.cscmp.org and select the local chapter, call while building and maintaining relationships with professionals 904-219-6666 or email [email protected]. in all levels of supply management and related industries,” said

JAXPORT 2011 Magazine 27 Community

JAXPORT, partners supporting Second Harvest

By Marcia Mattson of us,” Darkatsh said. During 2010, Second Harvest was on target to distribute about econd Harvest Food Bank is working with JAXPORT and 20 million pounds of food – double the amount in the previous its tenants to increase the amount of food inventories year. While the need has increased due to the economy, the dona- available to feed hungry families. tions have increased, too. Darkatsh attributes part of that increase Elliot Darkatsh, Director of Food Procurement, Second to partners such as JAXPORT tenants who have decided to donate S rather than dispose of viable food inventories that have become Harvest North Florida, met with JAXPORT officials in December 2009 and communicated with port tenants in April 2010 to share surplus due to misorders or over-runs. information about the opportunity for Second Harvest to be an Second Harvest has a 33,000-square-foot warehouse in the inventory partner in recovering food that might otherwise be slated Talleyrand area as well as a fleet of refrigerated trucks, so it can for disposal. collect surplus food, saving tenants the cost of waste disposal and Second Harvest serves 18 north Florida counties, distributing clearing inventory, while providing a tax credit benefit and helping food through more than 500 shelters and other organizations that the community. then provide the food directly to people in need. To learn more about the food recovery program, Darkatsh “Within our 18-county area, more than 250,000 people are may be reached at (904) 517-5554. For more information about living at or below the poverty line, so we have a great task in front Second Harvest North Florida, visit www.WeNourishHope.org.

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