Retail Marketing Calendar 2019

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ALL THE KEY DATES FOR RETAIL BRANDS IN 2019 THE 2019 RETAIL MARKETING CALENDAR JANUARY FEBRUARY MARCH 25 03 07 Burns Night (UK) Super Bowl Sunday World Book Day FRI SUN THU 26 05 08 International Women’s Day Australia Day Chinese New Year FRI SAT TUE 08 17 St Patrick’s Day New York Fashion Week SUN FRI 31 Mother’s Day (UK) 14 Valentine’s Day SUN THU 16 London Fashion Week SAT APRIL MAY JUNE 01 April Fool’s Day 05 05 World Environment Day MON Cinco de Mayo SUN WED 07 World Health Day SUN 11 World Fair Trade Day 16 Father’s Day SAT SUN 19 Easter Weekend FRI 12 Mother’s Day (US, Can & Aus) SUN 22 Earth Day MON 18 FA Cup Final (UK) SAT 28 London Marathon SUN JULY AUGUST SEPTEMBER 01 26 02 Independent Retailer Month Summer Bank Holiday (UK) Labor Day (US) MON MON MON 01 02 Back to School starts (UK) MON Canada Day MON 01 Wimbledon (UK) 08 Great North Run (UK) MON SUN 04 Independence Day (US) THU 15 Amazon Prime Day* MON OCTOBER NOVEMBER DECEMBER 01 02 14 Movember MON Cyber Monday Canadian Thanksgiving FRI MON 07 Small Business Saturday (UK) 05 Bonfire Night (UK) SAT TUE 14 Columbus Day (US) MON 09 Manic Monday & 11 Remembrance Day/Veterans’ Day & MON Green Monday MON 21 Autumn Half Term (UK) Singles Day (China) 13 MON 28 FRI Free Shipping Day (US) THU Thanksgiving Day (US) 21 31 Halloween SAT Super Saturday THU 29 Black Friday FRI 23 MON Last day for one-day delivery 30 Small Business Saturday (US) SAT 26 THU Boxing Day *Estimated based on previous year. Amazon to announce exact date later in 2019. Click here to see some killer examples of retailers using these dates to boost sales.

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Making Sense of the Online Shopping Day Phenomenon
RetailWeek CONNECT WHITE PAPER In association with Making sense of the online shopping day phenomenon What can UK retailers learn from the major discount days around the world? RetailWeek CONNECT WHITE PAPER In association with Consumers’ Tem quassitia verum tolerance for facepe dem bargain-hunting eseraestrum is limited to 60 quatem et re quiae seconds for each et etur rendeliquam 1% discount Xxxxxx xxxxxx Long waits – either in store or online – INTRODUCTION are also a sure-fire way to fail. Consumers’ tolerance for bargain-hunting is limited to efore Amazon, July 12 was just 60 seconds for each 1% discount when July 12. Now it is Amazon Prime waiting for a store to open. That ‘patience BDay. A manufactured ‘holiday’ that PHENOmeNON ratio’ drops to 40 seconds at the checkout. proved to be the biggest day in the online Blue Yonder stats show customers will hold behemoth’s history. Impressive. Perhaps out for an average of 47.5 minutes to get online even more so when you consider the level on Cyber Monday. of traffic during last year’s inaugural SHOWS NO SIGN Having enough capacity on the website to event made it the UK’s sixth-biggest online handle demand, manage the orders, manage shopping day, ahead of Valentine’s Day. the payment, having the ability to pick, pack Love it or hate it, there is little doubt OF ABATING and ship the orders and manage the returns this promotional extravaganza is a game- a few days later is indeed a huge challenge. changer. “From nowhere, Amazon changed “Peak demand will stretch any part of your the landscape,” notes Retail Week executive hy are these largely manufactured non-mobile views on Black Friday and Cyber single day, and increasing efficiencies to cope eccomerce director at Dixons Carphone, system that is not in good shape,” explains editor George MacDonald.
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Your All-In-One Plan to Holiday Success
Your All-in-One Plan to Holiday Success Special Days to Note MID-LATE AUGUST THROUGH OCTOBER 31 NOVEMBER 11 BEGINNING OF SEPTEMBER (CHINA) Back To School Halloween Singles Day Your back to school plans should be fairly well Most large retailers start their online holiday Largest single day shopping event in the world, laid out by now. Use this time period to test promotions about a week in advance of this bigger than all days of Cyber Week combined. your systems and fix any problem areas. holiday 1. In 2019, Alibaba recorded $1 billion in online sales during the first minute with the daily total Refine CTA’s based on A/B testing. Consider yourself in the thick of it and address retail reaching a staggering $38 billion. 2 any problems immediately. Finalize back to school product offerings. Start planning marketing campaigns. NOVEMBER 27 NOVEMBER 30 DECEMBER 17-18 (USA) (USA, VARIOUS MARKETS) (VARIOUS MARKETS) Black Friday Cyber Monday Week Countdown to Don’t go all out on promotions for this Digital shoppers have come to expect an Christmas Eve and Christmas day alone. online promotions extravaganza on this Ramp up Paid Ad campaign to capitalize on day and they will seize the opportunity! maximum impressions. Plan a Cyber Week strategy that takes your business from Thanksgiving Day Sales may peak on this day, but are far Offer Flash Sale & shipping cutoff promotions. through giving Tuesday. from over. Ride the wave through to your shipping cutoff in late December. Would you consider yourself a small business? Don’t forget to cash in on Small Business Saturday.
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GIFT PACK Lidayliday INTRODUCTION 2
2016 HHGIFT PACK lidayliday INTRODUCTION 2 CALENDARS 3-5 DIGITAL MARKETING HOLIDAY GUIDE 6-14 HOLIDAY MARKETING CHECKLIST 15-21 1 Introduction Whether or not you see twinkly lights or snowmen lining the streets, as a business owner, it’s important to get into the spirit of the season well before the holidays arrive. NEARLY OF CONSUMERS 40% BEGIN THEIR SHOPPING IN NOVEMBER ONLY OF SHOPPERS && 25%WAIT UNTIL December Black Friday is a pivotal date for the holiday shopping season. According to a 2015 survey by the National Retail Federation,1 nearly 40% of consumers begin their shopping in November, with only about 25% waiting until December to get started. To help keep your proﬁts high and stress levels low, we’ve taken our holiday marketing calendar and expanded upon it. Along with this, we’ve added a digital marketing guide with tips for each important shopping day in November and December and a handy holiday checklist to make sure you’re thoroughly prepared for the upcoming holiday season. 2 NOVEMBERCalendarsCalendars AND DECEMBER November SUN MON TUE WED THU FRI SAT 31 1 2 3 4 5 OCTOBER 31 HALLOWEEN 6 7 8 9 10 11 12 VETERANS DAY 13 14 15 16 17 18 19 20 21 22 23 24 25 26 THANKSGIVING BLACK SMALL & GRAY FRIDAY BUSINESS THURSDAY SATURDAY 27 28 29 30 CYBER GIVING MONDAY TUESDAY BIGGEST DAYS FOR IN-STORE SHOPPING BIGGEST DAYS FOR ONLINE SHOPPING HOLIDAYS 4 December SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 GREEN MONDAY SHIPPING DAY 18 19 20 21 22 23 24 CHRISTMAS EVE HANUKKAH 25 26 27 28 29 30 31 CHRISTMAS NEW BOXING KWANZAA KWANZAA KWANZAA KWANZAA DAY YEAR’S (UK & CANADA) HANUKKAH HANUKKAH HANUKKAH HANUKKAH EVE HANUKKAH KWANZAA KWANZAA HANUKKAH HANUKKAH BIGGEST DAYS FOR IN-STORE SHOPPING BIGGEST DAYS FOR ONLINE SHOPPING HOLIDAYS 5 DigitalDigital MarketingMarketing GuidGuide:PER HOLIDAYe: This marketing guide will explain expert marketing tactics, which holidays they’re best suited for, and how to implement them effectively.
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2016 Holiday Campaign Calendar
2015 - 2016 HOLIDAY CAMPAIGN CALENDAR THE BIGGEST DAYS FOR SHOPPING The holidays are here! Here is a handy calendar to help you jump start your holiday promotions and maximize onsite conversions and revenue. NOVEMBER 11 26 27 28 30 VETERan’s DAY THANKSGIVING BLACK FRIDAY SMALL BUSINESS CYBER MONDAY The start of the holiday SATURDAY Last year, Cyber Monday shopping Season! Support local and small accounted for more Announce your upcom- Email your list regularly businesses. Whether online sales than Black ing holiday promotions A great time to send out during the two weeks you’re a small and lean Friday. and generate early traffic last minute Black Friday leading up to Black business or a savvy to your site. and Cyber Monday eCommerce brand, Drive heavy traffic to your Friday with details on site via email campaigns, Send out email blasts reminders with a holiday encourage your how they can save. content, and paid ads. and implement an theme. Enjoy this holiday shoppers to support your Engage your visitors with Convert that traffic with on-site promotion to and use it as a purpose brand and its vision. enticing on-site specific Cyber Monday collect emails and drive to reach out. promotions featuring Drive traffic to your site promotions on your site. early sales. discounts and free through email and social. shipping options. DECEMBER 1 6 7 14 18 GIVING TUESDAY HANUKKAH GREEN MONDAY STAMP & SHIP FREE SHIPPING Donate a portion of your BEGINS Green Monday is the DAY DAY revenue to a charity and largest online sales day The 8 day Festival of This is the LAST DAY to A day in which retailers spread good holiday in December.
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Key Holiday Shopping Dates 2016
Key Holiday Shopping Dates 2016 November 11th November 26th November 25th Single’s Day (China) Thanksgiving Black Friday What started as a shopping day Known as the beginning of the The day when holiday shoppers send for single people in China has now holiday shopping season in the US. retail sales into the black. Whether become an online shopping retail Lots of retailers start much earlier you sell via a physical storefront, event. Why not start a promotional now. Keep an eye on the stores online or both, offer big discounts offer for singles or focus your around you and your competitors to and promotions for early shoppers. If campaigns on the benefits of make sure your keeping up and not you’re a fashion retailer don’t forget shopping early to kick off your missing out on sales. to take advantage of all those office holiday sales. and holiday parties coming up. November 26th November 28th December 3rd Small Business Saturday (US) Cyber Monday Small Business Saturday UK The first Saturday after Thanksgiving, It’s crucial that your website is In the UK, Small Business Saturday Small Business Saturday is an official optimized for mobile and can deal is slightly later than in the US and is shopping day started off by American with an influx of site visits. It’s also a non-commercial campaign. The Express to champion shopping small. advisable to make a big splash about day is also all about encouraging Take part in the movement and your offers to attract those bargain shoppers to shop with independent encourage shoppers to give back hunters and first time customers.
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2020 Holiday Readiness Guide Providing Retailers of All Sizes with Practical Information to Help Optimize Operations During the 2020 Shipping Season
Commerce Services 2020 Holiday Readiness Guide Providing retailers of all sizes with practical information to help optimize operations during the 2020 shipping season. Table of Contents Welcome Welcome Retailers 2 Dates The Impact of COVID-19 3 Important Shopping Days for 2020 4 Highlighting Halloween 5 Key Shopping Days in November 6 Key Shopping Days in December 7 Tips, Tricks and Best Practices Mastering the Post-Purchase Experience 8 How Retailers Can be Successful Online 9 6 Keys to Holiday Season Success 10 Best Practices for Post-Holiday Returns 11 The Ultimate Holiday Checklist 12 Finding the Right Shipping Mix 13 4 Ways USPS Can Help Year-round 14 Peak Season Surcharges 15 1 Welcome Retailers — A Preface About COVID-19 The holiday shipping and return season is the most important time of year for your business. From October through mid-January, there is immense pressure to meet the demands of your consumers. They want on-time delivery, updated and consistent tracking information, an easy-to-navigate returns process, free or inexpensive shipping and competitive pricing. However, as a retailer, you’re expected to provide all of these deliverables while also maintaining profit margins. To help you prepare for this upcoming holiday season, we have compiled important shopping and shipping dates, tips, tricks and best practices. We hope you use this guide to plan for the season ahead and even find some nuggets to help you engage with existing and new customers. We also want to acknowledge the massive shopping shift created as a result of COVID-19. While online shopping has been increasing year over year, the closures of physical stores have caused an unprecedented surge to ecommerce.
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Holiday Marketing Guide Key Takeaways from 2018 and Strategies for the 2019 Holiday Season
2019 Holiday Marketing Guide Key takeaways from 2018 and strategies for the 2019 holiday season Executive Summary Key findings 2018 was a year of unpredictability and unexpected consumer Consumers started their holiday behavior related to holiday spending. Holiday sales grew by shopping earlier in the season: Average 2.9% from the previous year but fell short of the National Retail conversion rates for themed campaigns Federation’s forecast which projected 4.3% to 4.8% growth year- in November (6.1%) were double over-year (YoY).1 In addition, Q4 was a time of changing consumer December’s average (3.1%). behavior where sales in the first half of the holiday season grew at a much higher rate (5.1%) compared to the second half of the Cyber Monday increased its dominance season (0.9%).2 Whether this behavior was unique to 2018 or an as the biggest shopping day: Despite a indicator of what’s to come, marketers should take a good look at 25% increase in the number of brands last year’s consumer preferences, shopping habits and attitudes using this event in their campaigns, toward each major Q4 holiday to make the most of the 2019 conversion rates for Cyber Monday in holiday season. 2018 increased by 57% YoY and were almost three times higher than those of We analyzed over 8 billion emails sent in Q4 on behalf of hundreds standard emails. of Data Axle clients across industries to assess the performance of holiday-themed messages (emails that referenced any of the Brands are leveraging holiday themes, nine themes we’ve outlined below) and to learn how timing and but may need to improve relevance: incentives impacted engagement.
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All-You-Need Holiday Content Calendar Easily Plan This Season’S Social Campaigns General Rule of Planning
All-You-Need Holiday Content Calendar Easily plan this season’s social campaigns General rule of planning: Start early to hit the really important dates. Planning takes time and team effort. To create campaigns that drive excellent acquisition results, you need to invest equally in: audience research, content creation, campaign execution, campaign measurement. IDEALLY, QUALITY CAMPAIGN PLANNING WOULD LOOK LIKE THIS June to August (Preparation & Planning) Craft the foundations. September to October (Brand Awareness & Acquisition Campaigns) Ensure you have a plan that will keep you on track Build interest and intent. this holiday season. Everything from key dates November to December (Launch & Sell) and hashtags to essential tools and resources are Maximize those sales. January (Retention & Reflection) all here for you in this holiday calendar. Post-holiday customer retention, cross-sells and up-sells. All-You-Need Holiday Content Calendar | Easily plan this season’s social campaigns 2 Create New Post November 2019 Month Week Day Compact View Filter Your Campaign Monday Tuesday Wednesday Thursday Friday Saturday Sunday Essentials 28 29 30 31 Halloween 1 2 3 #spooky DEEP RESEARCH #costume #pumpkin The more time you spend on researching your audience, the 4 5 6 7 8 9 10 more you will be able to plan a solid foundation. At this stage, it’s vital that you have your marketing personas clearly defined. You can easily create 11 11:11 12 13 14 15 16 17 your personas online with a #TeamSingle Socialbakers template. It will help #single you understand their interests, #singleforever affinities, and motivations. 18 19 20 21 22 23 24 ENGAGING CONTENT Content creation is fueled by inspiration.
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Retail Marketing Calendar Key Retail Dates for Retailers to Engage with Families 2021
Retail Marketing Calendar Key retail dates for retailers to engage with families 2021 January February March New Year’s resolutions, Winter sales 02 Chandeleur / Crêpe party (FR) 04 World Book Day (NH), Summer sales (SH), Back to School 07 Super Bowl Sunday (US)* 08 International Woman‘s Day sales (SH) 08 Australia Open starts (AU)* 14 Mother’s Day (UK) 08 National Day (NZ) 15 Consumer Rights Day 01 New Year’s Day 12 Chinese New Year 16 Click Frenzy (AU, NZ) 06 El dia de los Reyes Magos (ES) 14 Valentine’s Day 17 Saint Patrick’s Day 18 Blue Monday 16 Mardi Gras – Pancake Day (UK) 19 Father’s Day (PT, ES, IT) 24 International Day of Education 23 Father‘s Day (RU) 20 International Day of Happiness 26 Australia Day (AU) 20 Spring (NH), Autumn/Fall (SH) April May June 01 April Fool’s Day 02 Mother’s Day (PT, ES) Summer Sales (NH), Winter Sales (SH) 02 Good Friday 05 Liberation Day (NL) 04 Easter Sunday 08 World Fair Trade Day 01 Global Day of Parents 05 Easter Monday 09 Mother’s Day (US, CA, CO, CL, AU, NZ, 05 World Environment Day 07 World Health Day ZA, DE, NL, IT) 11 UEFA Euro starts* 22 Earth Day 13 Father’s Day (DE) 20 Summer (NH) 23 National Day (UK) 15 FA Cup Final* 20 Father‘s Day (US, CA, CO, CL, UK, 27 King’s Day (NL) 15 International Day of Families FR, ZA) 27 Freedom Day (ZA) 22 Eurovision Grand Final* 21 Winter (SH) 23 Roland Garros starts (FR)* 26 Tour de France starts (FR)* 30 Mother’s Day (FR) 28 Wimbledon starts (UK) * July August September School summer holidays (NH), 12 International Youth Day Back to School (NH) Christmas in July (SH) 30 US Open starts (US)* 30 Summer Bank Holiday (UK) 05 Father‘s Day (AU, NZ) 01 Canada Day 06 Labor Day (US) 04 USA Independence Day (US) 18 Chile Independence Day (CL) 14 Bastille Day (FR) 22 Automn/Fall (NH) 17 Emoji Day 23 Spring (SH) 20 Colombia Independence Day (CO) October November December 03 German Unity Day (DE) 04 Diwali 06 Sinterklaas (NL) / St.
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2018 Holiday Readiness Guide
Commerce Services 2018 Holiday Readiness Guide Tips, tricks, best practices and helpful ideas to help you get ahead during the 2018 holiday shipping season Welcome Retailers, Without a doubt, the holiday shipping and return season, November through mid-January, is the most important time of the year for your business. This make-or-break period is exciting, yet stressful. The spirit of the season brings joy and excitement for the business opportunities ahead, but also added pressure to make sure everything goes smoothly for merchants, and ultimately for the end consumer waiting at home to receive their packages. To help you prepare for the holiday season, we have compiled some important shopping and shipping dates, tips and tricks and best practices. We hope you’ll use this guide to operationally plan for the season ahead, and we hope you find some key nuggets to help you engage with existing and new customers. Be prepared for this holiday shipping season. Here’s to a successful and stress- free holiday shipping season. Important Shopping Days 2018 Nov. 11 Nov. 22 Nov. 23 Nov. 24 Veteran’s Day Thanksgiving Black Friday Small Business Saturday Nov. 26 Nov. 27 Dec. 2 Dec. 10 Cyber Monday Giving Tuesday Hanukkah Green Monday Dec. 2-Dec. 10 Dec. 14 Dec. 25 Dec. 31 Jan. 1 Free Shipping Christmas Day New Year’s Eve New Year’s Day Day Halloween Trick or Treat! Consumers kick off Q4 with preparations for Halloween. That means shopping for costumes, decorations and even candy. Halloween sales are a leading indicator of how strong the holiday shopping season is going to play out, according to Forbes.
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Retail Holiday Calendar 2019
RETAIL HOLIDAY CALENDAR 2019 Jan 1 New Year’s Eve Jan 21 martin luther king jr. day FEB 2 groundhog day Feb 3 super bowl sunday MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN Feb 5 Chinese new year 1 2 3 4 5 6 1 2 3 1 2 3 1 2 3 4 5 6 7 Feb 14 Valentine’s day 7 8 9 10 11 12 13 4 5 6 7 8 9 10 4 5 6 7 8 9 10 8 9 10 11 12 13 14 Feb 18 president’s day mar 8 international women’s day 14 15 16 17 18 19 20 11 12 13 14 15 16 17 11 12 13 14 15 16 17 15 16 17 18 19 20 21 mar 17 st. patrick’s day 21 22 23 24 25 26 27 18 19 20 21 22 23 24 18 19 20 21 22 23 24 22 23 24 25 26 27 28 apr 1 april fool’s day 28 29 30 31 25 26 27 28 25 26 27 28 29 30 31 29 30 apr 19 good friday apr 21 easter sunday apr 22 earth day may 4 star wars day may 5 cinco de mayo may 12 mother’s day MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN may 27 memorial day jun 14 flag day 1 2 3 4 5 1 2 1 2 3 4 5 6 7 1 2 3 4 jun 16 father’s day 6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11 jul 4 Independence day 13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21 12 13 14 15 16 17 18 jul 30 international day of friendship 20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28 19 20 21 22 23 24 25 aug 12 international youth day aug 31 last saturday 27 28 29 30 31 24 25 26 27 28 29 30 29 30 31 26 27 28 29 30 31 sept 2 labor day oct 14 columbus day oct 16 boss’s day oct 31 halloween nov 11 veteran’s day nov 28 thanksgiving MON
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2017 Ecommerce Holiday Planning Guide
A COMPREHENSIVE 2017 HOLIDAY PLANNING Guide FOR ECOMMERCE BUSINESSES Based On Our Approach Here at EcoEnclose ecoenclose.com • [email protected] • 888-445-6575 A COMPREHENSIVE HOLIDAY PLANNING Tool FOR ECOMMERCE BUSINESSES You probably already know that the holiday season is important – Black Friday through Christmas is said to account for almost 25% of all ecommerce sales. The holidays are a wonderful opportunity to bring on new customers who might remain loyal for the long haul. But did you know that many potential customers are already thinking about the holiday season RIGHT NOW? The National Retail Federation surveyed over 2,000 people last year and found that 17% of respondents are beginning researching gift ideas as early as September. Holiday Research vs. Purchasing Timeline BEGIN RESEARCHING BEGIN PURCHASING 36% 33% 25% 27% 17% 17% 13% 11% 5% 8% 8% 2% Before September October November December December September First 2 weeks Last 2 weeks More than half began research in October or earlier – only 33% began making actual purchases in that timeframe. 1 A COMPREHENSIVE HOLIDAY PLANNING tool FOR ECOMMERCE BUSINESSES Holiday Planning Strategies Yikes! How do you prepare? There is a lot to consider – maximizing sales, making sure your operations and inventory can handle the madness, getting in front of key dates, staying true to your mission through the season… But, rest assured, you do not have to do everything – in fact, you may decide not to do very much at all - and that is a-okay. The key is to consider what you can do; and then be comfortable saying “YES” to some things and “NO” to others.
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