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Retail Marketing Calendar Key Retail Dates for Retailers to Engage with Families 2021

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Retail Marketing Calendar Key Retail Dates for Retailers to Engage with Families 2021 Retail Marketing Calendar Key retail dates for retailers to engage with families 2021 January February March New Year’s resolutions, Winter sales 02 Chandeleur / Crêpe party (FR) 04 World Book Day (NH), Summer sales (SH), Back to School 07 Super Bowl Sunday (US)* 08 International Woman‘s Day sales (SH) 08 Australia Open starts (AU)* 14 Mother’s Day (UK) 08 National Day (NZ) 15 Consumer Rights Day 01 New Year’s Day 12 Chinese New Year 16 Click Frenzy (AU, NZ) 06 El dia de los Reyes Magos (ES) 14 Valentine’s Day 17 Saint Patrick’s Day 18 Blue Monday 16 Mardi Gras – Pancake Day (UK) 19 Father’s Day (PT, ES, IT) 24 International Day of Education 23 Father‘s Day (RU) 20 International Day of Happiness 26 Australia Day (AU) 20 Spring (NH), Autumn/Fall (SH) April May June 01 April Fool’s Day 02 Mother’s Day (PT, ES) Summer Sales (NH), Winter Sales (SH) 02 Good Friday 05 Liberation Day (NL) 04 Easter Sunday 08 World Fair Trade Day 01 Global Day of Parents 05 Easter Monday 09 Mother’s Day (US, CA, CO, CL, AU, NZ, 05 World Environment Day 07 World Health Day ZA, DE, NL, IT) 11 UEFA Euro starts* 22 Earth Day 13 Father’s Day (DE) 20 Summer (NH) 23 National Day (UK) 15 FA Cup Final* 20 Father‘s Day (US, CA, CO, CL, UK, 27 King’s Day (NL) 15 International Day of Families FR, ZA) 27 Freedom Day (ZA) 22 Eurovision Grand Final* 21 Winter (SH) 23 Roland Garros starts (FR)* 26 Tour de France starts (FR)* 30 Mother’s Day (FR) 28 Wimbledon starts (UK) * July August September School summer holidays (NH), 12 International Youth Day Back to School (NH) Christmas in July (SH) 30 US Open starts (US)* 30 Summer Bank Holiday (UK) 05 Father‘s Day (AU, NZ) 01 Canada Day 06 Labor Day (US) 04 USA Independence Day (US) 18 Chile Independence Day (CL) 14 Bastille Day (FR) 22 Automn/Fall (NH) 17 Emoji Day 23 Spring (SH) 20 Colombia Independence Day (CO) October November December 03 German Unity Day (DE) 04 Diwali 06 Sinterklaas (NL) / St. Nicholas Day 03 London Marathon* 05 Bonfire Night (US) 13 Green Monday 04 World Animal Day 20 Universal Children’s Day 18 Super Saturday 11 Canadian Thanksgiving (CA) 25 Thanksgiving (US) 21 Winter (NH) 11 Columbus Day (US) 26 Black Friday 22 Summer (SH) 12 National Day (ES) 28 Mother’s Day (RU) 24 Christmas Eve 16 World Food Day 28 Hanukkah starts 25 Christmas Day 31 Halloween 29 Cyber Monday 26 Boxing Day (UK) / Second Day of Christmas (NL) 31 New Year’s Eve Global creative agency specializing in families and kids loyalty. Through customized loyalty campaigns and the power of play, UNGA helps retailers grow by engaging with families of shoppers. #playtogrow How to reach children and families on important dates and events? The 2021 Retail Marketing Calendar is a tool that helps marketers from the retail industry to decide on below-the-line and above-the-line campaigns or promotions to be executed during the year. We have identified the key retail dates and events for you to plan your family-centered marketing operations for 2021. POS and in-store execution Online operations and marketing Follow the trending themes of the year by creating The retail marketing calendar will help you come up campaigns during key dates to reach children and with the most customized campaigns and content all parents, build your brand equity and boost your year round, either on social media, or on your online sales. shop or through email marketing. Connect these key dates to your loyalty programs. Example: For the Back to School season, run a school themed Example: campaign leading to the actual date. Follow the When Children’s Day comes, create a social media same approach for Christmas, Easter and summer. post or campaign as a part of your online strategy to raise connect with families over themes that matter More moments in the year to run family-centered to them. loyalty campaigns: • Spring time More dates to consider for your promotion strategy: • Halloween • International Day of Education • Sports events • International Day of Families • Holiday season in December • Mother’s Day and Father’s Day • Global Day of Parents • World Animal Day Abbreviations AU Australia DE Germany MX Mexico PT Portugal US United States of America CA Canada ES Spain NH Northern Hemisphere RU Russia ZA South Africa CL Chile FR France NL Netherlands SH Southern Hemisphere POS Point of sale CO Colombia IT Italy NZ New Zealand UK United Kingdom Note: All dates marked with an asterisk (*) might still change in 2021. Follow UNGA UNGA is a global creative agency specializing in families and kids loyalty. Through customized loyalty campaigns and the power of play, UNGA helps retailers grow by en- un.ga | #playtogrow gaging with families of shoppers..
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