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RetentionGrid Keep customers coming back 04 SAT 05 SUN 06 MON 07 TUE 08 WED 09 THU 1 10 FRI 11 SAT 2 12 SUN COLUMBUS DAY Holiday selling begins! Email 13 MON 3 campaigns focus on the benefits 14 TUE of shopping early. 15 WED OCTOBER 16 THU 17 FRI 18 SAT 19 SUN 20 MON GIFT GUIDE DAY 21 TUE 4 Suggest the perfect items for Mom, Dad, Grandparents, the 22 WED spouse, boys & girls. 23 THU 24 FRI 25 SAT 26 SUN 26 SUN 27 MON INVITE TO SOCIAL DAY 28 TUE 5 Establish another channel for your marketing. Email an invite 29 WED for a contest on social. 30 THU 31 FRI 01 SAT 02 SUN FACEBOOK CUSTOM AUDIENCE 03 MON 6 Upload the email addresses of 04 TUE all customers to Facebook & start your ad campaigns. 05 WED 06 THU 07 FRI 7 08 SAT 09 SUN 8 10 MON EARLY BLACK FRIDAY 11 TUE 9 Veterans Day is a great time to beat your competitors & 12 WED promote your sales early. 13 THU 14 FRI 15 SAT 16 SUN 17 MON INVITE TO SOCIAL DAY 18 TUE 10 Establish another channel for your marketing. Email an invite 19 WED for a contest on social. NOVEMBER 20 THU 21 FRI 22 SAT GRAY THURSDAY 23 SUN After the turkey is eaten, con- sumers shop online. Oer 24 MON 11 Thanksgiving sales. 25 TUE BLACK FRIDAY BLACK Most insane shopping day of the 26 WED 12 FRIDAY year. Avoid the crowds & find 27 THU 13 better deals online. 28 FRI 14 SMALL BUSINESS SATURDAY 29 SAT 15 Bonus! You get an extra day to stand out from big retail chains. Strut your SmallBiz! CYBER MONDAY 01 MON 17 The online shopping peak. Today is the day to sell hard on every channel. CYBER MONDAY 01 MON 17 The online shopping peak. Today is the day to sell hard on every 02 TUE 18 channel. 03 WED GIVING TUESDAY 04 THU Ask your customers to join your charitable giving with a donated 05 FRI portion of revenue. 06 SAT 19 07 SUN GREEN MONDAY 08 MON 20 Usually the biggest shopping day in December. Use email to stay 09 TUE top of mind. 10 WED 11 THU 12 FRI 21 13 SAT STAMP & SHIP DAY The last day gifts with normal 14 SUN 22 shipping will still arrive on Christ- 15 MON mas eve. 16 TUE 23 FREE SHIPPING DAY 17 WED 24 Procrastinators’ delight! Thousands of shops oer free 18 THU rush delivery by Christmas eve. 19 FRI SUPER SATURDAY DECEMBER Target last minute shoppers 20 SAT 25 online in droves looking for that 21 SUN perfect final gift. 22 MON EGIFT CARD DAY It’s not too late! Take care of 23 TUE 26 someone who was left o your 24 WED list. Yay for eGift Cards! 25 THU COUPON CODE DAY Santa didn’t bring the perfect 26 FRI 27 gift? Entice your customers to 27 SAT treat themselves! 28 SUN 28 29 MON 30 TUE 29 NEW YEAR’S DAY 31 WED Get ready for resolutions with healthy food, gym clothes, yoga 01 THU 30 music, vapes & more! We’ll increase your RetentionGrid www.retentiongrid.com Keep customers coming back repeat customers by 20%!.

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BUSINESS MAILERS REVIEW Monitoring the Postal Service, Private Carriers and Suppliers Published by PNMSI Publishing Co
BUSINESS MAILERS REVIEW Monitoring the Postal Service, Private Carriers and Suppliers Published by PNMSI Publishing Co. Volume 38, Number 24 December 4, 2017 Thanksgiving is a Weekend “Thing” After several years in which retailers wavered 20171128006289/en. The 10 million “unexpected” over the advantages of opening or closing on Thanksgiv- shoppers were warmly welcomed. ing Day, the 2017 holiday season kick-off shifted from a Demographics Thanksgiving Day to a holiday weekend focus. Online Trybe AS, which collects and analyzes data on sellers were ready for consumers day or night on shoppers’ preferences, conducted its survey of holiday Thanksgiving Day while a number of retailers closed for weekend shoppers and found that Thanksgiving Day the day or opened their doors at 5 or 6 p.m. The change shoppers tended to be women. It reported that women in focus resulted in part from evidence in prior years prefer shopping on Thanksgiving Day more than men, that Thanksgiving Day shoppers did not shop as much 34% vs. 30%, whereas men are in favor of shopping on on Black Friday. It did not make sense for some Cyber Monday more than women, 56% vs. 51%. retailers to open their doors all day on the holiday to beat Making a Day of It some other retailer to the sale a day earlier. The International Council of Shopping Centers (ICSC), What does this mean for the postal industry and which serves the retail real estate industry, released its own private shipping companies? It means that there is Thanksgiving Weekend Shopping Report showing that market share left for pursuit by online sellers in 2018.
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Solving Holiday Retail Challenges with Fulfillment Secrets Optimizing Success at the Most Opportunity-Rich Time of Year for Retailers
Solving Holiday Retail Challenges with Fulfillment Secrets Optimizing success at the most opportunity-rich time of year for retailers The holiday season remains the highest grossing time of year for most retailers with regard to revenue. Many main street businesses rely on their holiday profits to support their business throughout the next year, offsetting times when business is historically slow. Increased consumer confidence due to an improving job market and growing wages has resulted in higher spending - particularly around the holiday season. This has created increased revenue-generating opportunities for retailers who implement changes and engage in strategic partnerships in order to optimize their business operations and maximize their chance of success. Since the recession in 2008 and 2009, holiday retail sales have continued to grow year over year. In 2009, sales over the holidays amounted to $502.78 billion and last year in 2017, sales were $680.4 billion - an increase of more than 26 percent. 2 Last year, the National Retail Federation reported that holiday sales increased 5.5 percent in November and December 2017 as compared with the same period in 2016. The amount of shoppers over the five-day weekend between Thanksgiving Day and Cyber Monday exceeded forecasts by about 10 million, at 174 million shoppers (in stores and online). Finally, young adults are spending more as well, expanding the population of revenue- generating shoppers. The potential for even higher sales numbers over the holiday season is clear; yet retailers must face some unique challenges - especially after the retail season is over for shoppers - if they want to maximize and retain that increased revenue.
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Cyber Monday Up, Black Friday Down: What Brands Can Learn
campaignlive.com http://www.campaignlive.com/article/cyber-monday-up-black-friday-down-brands-learn/1324879 Cyber Monday up, Black Friday down: What brands can learn Added 6 hours ago by Joan Voight Black Friday blended into Cyber Monday this year as shoppers’ online habits reshaped the holiday shopping frenzy and hungry retailers pushed deals before the turkey was served. Forget those news photos of hordes of shoppers flooding into malls Friday morning. Instead, shoppers increasingly used online devices to browse and buy what they wanted. The e-commerce peaked on Cyber Monday but continued into this week. Cyber Monday sales grew a respectable (if unspectacular) 8.5 percent this year, according to IBM Digital Analytics. The number of transactions was up, but consumers tended to purchase cheaper items than they did last year. Walmart was among the brands to benefit from consumers’ appetite for Cyber Monday bargains. The big-box store said it reaped more online sales Monday than it ever had in a 24-hour period. Observers pointed to the flexibility of e-commerce. "More shoppers don’t want to be beholden to stores’ hours of operation," Denise Lee Yohn, retail and restaurant brand-building consultant, told Campaign. And people were often turning to their phones and tablets to make a deal. About 41 percent of Monday’s online traffic was on mobile devices, a 30 percent boost over last year, said IBM. As Target, Amazon, Kohl’s and others promote special deals all week long, Cyber Monday is also morphing into Cyber Week. At the same time, Black Friday, which was hit by a sales dip this year, is evolving into an online event.
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Happyornot's Message to Retailers: Boost Holiday Sales with Happier
HappyOrNot’s message to retailers: Boost holiday sales with happier shoppers Retailers expect bigger crowds than ever this holiday season, especially on Super Saturday. Happy shoppers mean higher spend – but do Retailers know if their shoppers will be happy or not? The last month before Christmas is always crunchtime for consumers and retailers. As much as 40 percent of the season’s sales occur in the 10 days leading up to Christmas, according to the National Retail Federation, and RetailNext, a firm that tracks retail shopper traffic, identifies the top two biggest shopping days this year will be Super Saturday December 17 and Friday December 23. When it comes to retail sales, the customer is king. And it pays for retailers to know how shopper satisfaction levels develop throughout the day on these peak trading days. HappyOrNot, the leading customer and employee satisfaction improvement service, has analyzed its data of these two busiest days in 2014 and 2015 - a total of 1.1 million retail consumer feedbacks – to identify the satisfaction trend and help retailers attain happier shoppers and higher sales. What to watch: shopper satisfaction during peak shopping days Super Saturday The Saturday before Christmas, coined as “Super Saturday”, is emerging as the overall busiest shopping day of the holiday season. To ensure shoppers get the best in store experience, retailers should take notice of the following satisfaction statistics: Shopper satisfaction drops on average 1 percent every hour during standard open hours 9AM to 9PM Overall shopper satisfaction decreases nearly 11 percent over the entire day December 23 Credited as the second most busy day, many shoppers are rushing to buy last minute gifts with little consideration of price.
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Making Sense of the Online Shopping Day Phenomenon
RetailWeek CONNECT WHITE PAPER In association with Making sense of the online shopping day phenomenon What can UK retailers learn from the major discount days around the world? RetailWeek CONNECT WHITE PAPER In association with Consumers’ Tem quassitia verum tolerance for facepe dem bargain-hunting eseraestrum is limited to 60 quatem et re quiae seconds for each et etur rendeliquam 1% discount Xxxxxx xxxxxx Long waits – either in store or online – INTRODUCTION are also a sure-fire way to fail. Consumers’ tolerance for bargain-hunting is limited to efore Amazon, July 12 was just 60 seconds for each 1% discount when July 12. Now it is Amazon Prime waiting for a store to open. That ‘patience BDay. A manufactured ‘holiday’ that PHENOmeNON ratio’ drops to 40 seconds at the checkout. proved to be the biggest day in the online Blue Yonder stats show customers will hold behemoth’s history. Impressive. Perhaps out for an average of 47.5 minutes to get online even more so when you consider the level on Cyber Monday. of traffic during last year’s inaugural SHOWS NO SIGN Having enough capacity on the website to event made it the UK’s sixth-biggest online handle demand, manage the orders, manage shopping day, ahead of Valentine’s Day. the payment, having the ability to pick, pack Love it or hate it, there is little doubt OF ABATING and ship the orders and manage the returns this promotional extravaganza is a game- a few days later is indeed a huge challenge. changer. “From nowhere, Amazon changed “Peak demand will stretch any part of your the landscape,” notes Retail Week executive hy are these largely manufactured non-mobile views on Black Friday and Cyber single day, and increasing efficiencies to cope eccomerce director at Dixons Carphone, system that is not in good shape,” explains editor George MacDonald.
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Your All-In-One Plan to Holiday Success
Your All-in-One Plan to Holiday Success Special Days to Note MID-LATE AUGUST THROUGH OCTOBER 31 NOVEMBER 11 BEGINNING OF SEPTEMBER (CHINA) Back To School Halloween Singles Day Your back to school plans should be fairly well Most large retailers start their online holiday Largest single day shopping event in the world, laid out by now. Use this time period to test promotions about a week in advance of this bigger than all days of Cyber Week combined. your systems and fix any problem areas. holiday 1. In 2019, Alibaba recorded $1 billion in online sales during the first minute with the daily total Refine CTA’s based on A/B testing. Consider yourself in the thick of it and address retail reaching a staggering $38 billion. 2 any problems immediately. Finalize back to school product offerings. Start planning marketing campaigns. NOVEMBER 27 NOVEMBER 30 DECEMBER 17-18 (USA) (USA, VARIOUS MARKETS) (VARIOUS MARKETS) Black Friday Cyber Monday Week Countdown to Don’t go all out on promotions for this Digital shoppers have come to expect an Christmas Eve and Christmas day alone. online promotions extravaganza on this Ramp up Paid Ad campaign to capitalize on day and they will seize the opportunity! maximum impressions. Plan a Cyber Week strategy that takes your business from Thanksgiving Day Sales may peak on this day, but are far Offer Flash Sale & shipping cutoff promotions. through giving Tuesday. from over. Ride the wave through to your shipping cutoff in late December. Would you consider yourself a small business? Don’t forget to cash in on Small Business Saturday.
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The Best Time to Reach Shoppers This Holiday Season Q2.2019
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A Warm Christmas for Retailers 2017 Christmas Sales Performance of the Major Markets
29 Dec 2017 A Warm Christmas for Retailers 2017 Christmas Sales Performance of the Major Markets The run-up to Christmas marks the end of the year and the final sprint for retailers, a time when the festive atmosphere drives shoppers to purchase gifts, decorations and other supplies for both the upcoming yuletide and the imminent New Year. Every year, the level of Christmas or year-end sales in many of Hong Kong’s exports markets serves as a barometer of the economic health of individual countries and trading blocs. With 2017 having seen a continued recovery in the global economy, there has been consequently strong growth in Hong Kong’s exports. The sustained nature of this growth was borne out by a robust performance by the retail sector in most countries, a reassuring indicator that the growth momentum of the global consumer market is likely to be maintained in 2018. United States In the US, consumers enjoyed a ‘warmer’ Christmas this year, a consequence of the more favourable economic situation. According to the US Bureau of Labor Statistics, the November unemployment rate saw the country’s 16-year low of 4.1% sustained for a further month. Additional cheer came from the fact that the US Consumer Sentiment Index, as published by the University of Michigan, reached its highest level for almost 17 years back in October. Overall, personal consumption expenditure, which accounts for more than two-thirds of US economic activity, increased by 0.6% in November (month- on-month), following a marginal increase of 0.2% in October.
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Holiday Spirit Department Stores Have Long Attracted Shoppers for More Than Just Gift Buying, but a Touch of Seasonal Joy and Whimsy As Well
DAILY EDITION DECEMBER 24, 2019 Fashion. Beauty. Business. Holiday Spirit Department stores have long attracted shoppers for more than just gift buying, but a touch of seasonal joy and whimsy as well. The interior of Galeries Lafayette, seen here, offers tidings on a grand scale. Storefronts provide retailers a chance to add some fun and fantasy to their exteriors and that holiday spirit was on display across the globe. For more, see pages 6 to 10. PHOTOGRAPH BY DOMINIQUE MAÎTRE 2 DECEMBER 24, 2019 Shoppers on Super Saturday in New York City. season overall. Business was “spotty” through most of December after a robust Thanksgiving to Cyber Monday stretch. Also, the apparel sector is generally soft, particularly outerwear due to erratic weather patterns; there are six fewer days between Thanksgiving and Christmas, meaning shopping would be more compressed close to Christmas raising the likelihood, and the week after Christmas is important particularly for returns and gift card redemptions. Some analysts believe the shorter calendar leads to less browsing and fewer impulse and self-purchasing simply because there is less time to shop. CPG’s results are based on both store and online sales calculated from quantitative surveys conducted by the firm’s 18-researcher field team across 50 major retailers in more than 100 mall and off-mall shopping venues that CGP has tracked since 2005. Robust job and wage growth along with healthy household finances drove the increase, Johnson said. CGP’s holiday analysis tracks all Census Bureau retail categories except for autos, gasoline/ oil and restaurants. Industrial-strength promoting, weather conditions conducive to getting out and shopping, and the late Hanukkah, which began Sunday night, would have also factored into the results.
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Holiday Season Trends
Holiday Season Trends: “Today’s solutions may not apply tomorrow” A case study regarding the importance of seasonal trend research for eBay sellers Visit us on the World Wide Web! http://www.hammertapnow.com Quoting HammerTap Information and Data: Internal Documents and Presentations—Quoting individual sentences and paragraphs for use in your company’s internal communications does not require permission from HammerTap. The use of large portions or the reproduction of any HammerTap document in its entirety does require prior written approval. External Publication—Any HammerTap information that is to be used in advertising, press releases, or promotional materials requires prior written approval. HammerTap reserves the right to deny approval of external usage for any reason. Copyright 2006 HammerTap. Reproduction is forbidden unless authorized. Table of Contents Executive Summary.......................................................................................................................2 Holiday Season Trends: What impact are they having on my eBay selling strategy? .................3 Holiday Season Shopping Trends ...........................................................................................3 Should an eBay Seller Really Care About Holiday Sales & Trends?................................3 How Much Online Money Are We Talking About? ...................................................................6 General Research of Holiday Shopping Patterns ...................................................................6 Weekly
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GIFT PACK Lidayliday INTRODUCTION 2
2016 HHGIFT PACK lidayliday INTRODUCTION 2 CALENDARS 3-5 DIGITAL MARKETING HOLIDAY GUIDE 6-14 HOLIDAY MARKETING CHECKLIST 15-21 1 Introduction Whether or not you see twinkly lights or snowmen lining the streets, as a business owner, it’s important to get into the spirit of the season well before the holidays arrive. NEARLY OF CONSUMERS 40% BEGIN THEIR SHOPPING IN NOVEMBER ONLY OF SHOPPERS && 25%WAIT UNTIL December Black Friday is a pivotal date for the holiday shopping season. According to a 2015 survey by the National Retail Federation,1 nearly 40% of consumers begin their shopping in November, with only about 25% waiting until December to get started. To help keep your proﬁts high and stress levels low, we’ve taken our holiday marketing calendar and expanded upon it. Along with this, we’ve added a digital marketing guide with tips for each important shopping day in November and December and a handy holiday checklist to make sure you’re thoroughly prepared for the upcoming holiday season. 2 NOVEMBERCalendarsCalendars AND DECEMBER November SUN MON TUE WED THU FRI SAT 31 1 2 3 4 5 OCTOBER 31 HALLOWEEN 6 7 8 9 10 11 12 VETERANS DAY 13 14 15 16 17 18 19 20 21 22 23 24 25 26 THANKSGIVING BLACK SMALL & GRAY FRIDAY BUSINESS THURSDAY SATURDAY 27 28 29 30 CYBER GIVING MONDAY TUESDAY BIGGEST DAYS FOR IN-STORE SHOPPING BIGGEST DAYS FOR ONLINE SHOPPING HOLIDAYS 4 December SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 GREEN MONDAY SHIPPING DAY 18 19 20 21 22 23 24 CHRISTMAS EVE HANUKKAH 25 26 27 28 29 30 31 CHRISTMAS NEW BOXING KWANZAA KWANZAA KWANZAA KWANZAA DAY YEAR’S (UK & CANADA) HANUKKAH HANUKKAH HANUKKAH HANUKKAH EVE HANUKKAH KWANZAA KWANZAA HANUKKAH HANUKKAH BIGGEST DAYS FOR IN-STORE SHOPPING BIGGEST DAYS FOR ONLINE SHOPPING HOLIDAYS 5 DigitalDigital MarketingMarketing GuidGuide:PER HOLIDAYe: This marketing guide will explain expert marketing tactics, which holidays they’re best suited for, and how to implement them effectively.
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December 2009
CHECK OUTS Rowlett Public Library December 2009 Super Saturday Presents: LIBRARY HOURS Monday 9:30 a.m.—8:30 p.m. Tuesday 9:30 a.m.—8:30 p.m. Wednesday 9:30 a.m.—8:30 p.m. Saturday, December 12th Thursday 9:30 a.m.—8:30 p.m. from 2 to 4 p.m. Friday 9:30 a.m.—5:30 p.m. Saturday 9:30 a.m.—5:30 p.m. Decorate a Graham Cracker “Gingerbread Sunday Closed House” with frosting and candies. We will Rowlett Public Library provide the Graham Cracker houses and 3900 Main Street frosting, but we ask that each participant Rowlett, Texas 75088 bring a package of small candies to share for decorating supplies. Phone: (972) 412-6161 Web Site: http://www.rowlett.com Suggested candies: Red Hots, small (click on Library) peppermints, Hot Tamales, M&M’s, Catalog: http://catalog.rowlett.lib.tx.us Skittles, or special holiday shapes and novelty candies. No spice drops or gum drops, please. LIBRARY MEETINGS Rowlett Library Pick up your free ticket at the Reference Desk beginning December 1st. Advisory Board Thursday, December 10, 7 p.m. Volunteers Needed to Help with Holiday Crafts Friends of the Rowlett Library, Inc. Are you 15 or older? Are you looking for a way to give back to your No December Meeting community? Do you like crafts? The Rowlett Public Library is looking for Next: Tuesday, January 26, 7 p.m. volunteers to help with holiday crafts for our Family Saturday Gingerbread House program and story times. If you are interested, stop by the Reference Desk before December 9th to meet with our Volunteer Coordinator.
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