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Scoping Study on Tourism Opportunities in Pokhara to Sunauli

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Scoping Study on Tourism Opportunities in Pokhara to Sunauli Economic Corridor Lisa Choegyal Nepal Vishnumati House Budhanilkantha Kathmandu, Nepal Final Report, April 2018 P: +977 9851025690 E: [email protected] www.trctourism.com Executive Summary Method Having assessed relevant previous studies and plans, and confirmed the current government policies, the team consulted widely with stakeholders in the Pokhara to Sunauli economic corridor. The key tourism sites were visited, especially in and around the established tourist destinations of Pokhara and surrounds, Syangja Tansen Palpa along the Siddhartha Highway, and Greater Lumbini. Key Findings The corridor contains Nepal’s major destinations of Pokhara and Lumbini, popular with domestic, Indian and international visitors, but currently there is little tourism traffic between the two. New international and domestic air connectivity, and road improvements and new alignments (such as the North-South Kali Gandaki corridor) will enable accessibility and serve to expand tourism patterns beyond the current Kathmandu Pokhara Chitwan triangle to a wider cultural circuit including Kathmandu, Pokhara, Muktinath, Ridi, Tansen, Lumbini, Chitwan and Bimphedi. Current constraints include short stay, low expenditure, not enough to do, lack of awareness, and concerns with pollution and environmental degradation. There is potential to attract a broader spectrum of markets including domestic visitors, higher value general interest markets and Indian cross-border markets. Recommendations EPI’s core strategy will: • Build on current tourism patterns • Capture momentum from tourism elsewhere in the corridor • Increase visitor spend and length of stay with improved products, guiding and interpretation • Create stopping places and wayside amenities along the Siddhartha Highway to stimulate travel • Promote Syangja, Tansen and Palpa to attract visitors between the major destinations of Pokhara and Lumbini The following long list of possible PPP interventions were identified, analysed, discussed with stakeholders and ranked according to an explicit selection criteria that included market demand, GoN policy and likelihood of success. Five interventions were highlighted as potential quick win options for priority action, and examined in greater detail. A further eight were identified as game changers, meaning they had the best potential to significantly impact tourism patterns. Cross cutting Small scale infrastructure • Wayside amenities POTENTIAL GAME CHANGER • Signage & information Capacity building • Technical assistance to strength selected municipalities for tourism POTENTIAL QUICK WIN i Scoping Study on Tourism Opportunities in Pokhara to Sunauli Economic Corridor, Nepal Prepared for: Economic Policy Incubator 10 April 2018 • Local guide system • Homestay training • Training in social media for tourism marketing New partnerships for planning, products & promotion • Forging strategic partnerships Pokhara and surroundings Small scale infrastructure • Upgrade Prince Charles / Tiger Tree picnic site - POTENTIAL QUICK WIN • Seti Gorge sky walk - POTENTIAL GAME CHANGER • Cycle and walking trails around and linking seven lakes • Development of Pachbhaiya community forest • Hallan Chowk camping site • Pokhara Panorama Trek Capacity building • Developing Ratna Mandir garden as heart of tourism focus - POTENTIAL GAME CHANGER New partnerships for planning, products & promotion • Destination Pokhara marketing strategy & action plan • Around Pokhara transport service Tansen Palpa & Economic Corridor Small scale infrastructure • Rani Mahal walking trail POTENTIAL GAME CHANGER • Preserving Tansen’s cultural heritage • Sewage and solid waste in Tansen Palpa Capacity building • Capacity building and training in Tansen, Ridi & Rani Mahal New partnerships for planning, products & promotion • Visitor information with GetUp Palpa POTENTIAL QUICK WIN • Tansen Durbar – regional museum and tourism centre POTENTIAL GAME CHANGER • Tansen Palpa tourism association • Greater Palpa integrated tourism destination development plan Lumbini Bhairahawa Butwal Small scale infrastructure • Tourism facilities in Baunna Koti jungle community forest POTENTIAL QUICK WIN • Development of Queen Maya’s Path POTENTIAL GAME CHANGER • Lumbini Biodiversity Education Garden ii Scoping Study on Tourism Opportunities in Pokhara to Sunauli Economic Corridor, Nepal Prepared for: Economic Policy Incubator 10 April 2018 • Beautification and organisation of Lumbini approach from airport and Sunauli border • Wildlife tourism improvements at Lumbini crane sanctuary and Jagdishpur tank • Large scale restaurant and picnic spots for day visitors to Lumbini Capacity building • Improved interpretation at nine sites, particularly Tilaurakot & Ramagram • Handicrafts training New partnerships for planning, products & promotion • Daily Maya Devi Temple opening and closing ceremony POTENTIAL QUICK WIN • Global architectural competition to replace Maya Devi Temple building POTENTIAL INTERNATIONAL GAME CHANGER • Master plan for Janakinagar Park POTENTIAL LOCAL GAME CHANGER • Tourism transport system from Sunauli to Lumbini and around nine sites • Greater Lumbini tourism association Quick win recommendations The ranking against selected criteria highlighted interventions that are likely to be most successful for EPI implementation. The following quick win options were analysed to include potential partners and tentative costs. • Technical assistance to strengthen selected municipalities for tourism • Upgrade Prince Charles / Tiger Tree picnic site Lekhnath • Visitor information with GetUp Palpa • Tourism facilities in Baunna Koti jungle community forest Tillotama Municipality • Daily Maya Devi Temple opening & closing ceremony Potential game changers The following possible PPP interventions are ranked as having catalytic value as potential game changers, with more ambitious objectives and long term timelines. These are highly recommended for further investigation. • Wayside amenities along Siddhartha Highway • Seti Gorge sky walk Pokhara • Developing Ratna Mandir garden as heart of tourism focus Pokhara • Rani Mahal walking trail Tansen • Tansen Durbar – regional museum & tourism centre • Development of Queen Maya’s Path Tilaurakot to Lumbini • Global architectural competition to replace Maya Devi Temple Lumbini • Master plan for Janakinagar Park near Butwal iii Scoping Study on Tourism Opportunities in Pokhara to Sunauli Economic Corridor, Nepal Prepared for: Economic Policy Incubator 10 April 2018 Table of Contents Executive Summary i Method i Key Findings i Recommendations i Quick win recommendations iii Potential game changers iii Table of Contents iv Abbreviations vi 1. Introduction 1 1.1. Purpose of this report 1 1.2. Approach and methodology 1 1.3. Acknowledgements 2 2. Analysis 3 2.1. Previous studies and plans 3 2.2. Research conclusions 10 2.3. Issues and opportunities 10 2.4. Analysis of current trends 11 2.5. Dispersing tourism 18 2.6. Identification of key markets 18 2.7. Strategic directions for tourism planning 20 3. Interventions to boost tourism 22 iv Scoping Study on Tourism Opportunities in Pokhara to Sunauli Economic Corridor, Nepal Prepared for: Economic Policy Incubator 10 April 2018 3.1. Planning framework 22 3.2. Issues and potential interventions 23 3.3. Priority interventions 41 4. Next Steps 44 4.1. Quick win recommendations 44 4.2. Potential game changers 50 4.3. Organising for destination management and marketing 50 4.4. Implications of new Federal structure 51 Appendix 1: Documents consulted 53 Appendix 2: Persons consulted 55 Appendix 3: Mission diary 61 Appendix 4: Consultation discussion participants 63 Appendix 5: Discussion paper for stakeholder consultations 67 Appendix 6: Meeting notes 70 Appendix 7: Hotels in Lumbini area 2017 77 Appendix 8: Monasteries in Lumbini Development Trust area 2018 80 v Scoping Study on Tourism Opportunities in Pokhara to Sunauli Economic Corridor, Nepal Prepared for: Economic Policy Incubator 10 April 2018 Abbreviations ACA Annapurna Conservation Area HRA Himalayan Rescue Association ACAP Annapurna Conservation Area HRD Human Resource Development Project IBN Investment Board Nepal ADB Asian Development Bank ICF International Crane Foundation BCN Bird Conservation Nepal ICIMOD International Center for Integrated BZ Buffer Zone Mountain Development CA Conservation Area IFC International Finance Corporation CAAN Civil Aviation Authority of Nepal I/NGO International/Non Governmental Organisation CBO Community-based organisations ITNC International Trust for Nature CCI Chamber of Commerce & Industry Conservation CO Community Organisation ITDDPP Integrated Tourism Destination DDC District Development Committee Development Plan for Pokhara DFID Department for International IUCN International Union for the Development UKAid Conservation of Nature DNPWC Department of National Parks & KOICA Korean International Cooperation Wildlife Conservation Agency DoA Department of Archaeology LDT Lumbini Development Trust DoI Department of Immigration M&E Monitoring and Evaluation DoI Department of Industry MICE Meetings Incentives Conferences & Exhibitions DoT Department of Tourism MLD Ministry of Local Development EIA Environmental Impact Assessment MoCTCA Ministry of Culture, Tourism & Civil EPI Economic Policy Incubator Aviation FDI Foreign Direct Investment MoF Ministry of Finance FICCI Federation of Indian Chambers of MoFA Ministry of Foreign Affairs Commerce & Industry MoFSC Ministry of Forests and Soil
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