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Dún Laoghaire BID Proposal The Dún Laoghaire Business Association together with the other Dún Laoghaire BID Proponents submit the following proposal in accordance with section 129C of the Local Government (Business Improvement Districts) Act 2006 to the Dún Laoghaire Rathdown County Council (DLRCoCo) - the relevant Rating Authority - to establish a Business Improvement District (BID scheme) in the town of Dún Laoghaire. 2 Content of the Proposal 1. Proponents of the Dún Laoghaire Business Improvement District (BID) a. Introduction b. Listing of the BID Proponents c. Company Structure d. The BRAND Project and the evolution of the BID Proposal e. Promotion of the BID Proposal 2. Proposed boundaries for the Dún Laoghaire Business Improvement District. 3. A current list of each rateable property within the proposed BID. 4. Details of the BID scheme, including: a. A description of the objectives and projects to be achieved under the BID scheme. b. The date by which the scheme is expected to be in operation and the number of years the scheme is expected to operate. c. Details of the Dún Laoghaire BID Company that will be established and will be responsible for implementing, managing, administering and renewing the scheme. d. Those terms of the scheme that may be altered from time to time by consent of DLRCoCo in consultation with the Dún Laoghaire BID Company. e. A schedule which specifies the projects, services as provided by the DLRCoCo that are relevant to the scheme being proposed, hereafter referred to as (“baseline services”). f. Detailed estimates for each year over which the scheme being proposed is to operate, listing the expenditure that would be necessary to carry out, provide the projects services or works under the BID scheme. g. An estimate of the annual BID contribution. 3 1. Proponents of the Dún Laoghaire BID a. Introduction The Proponents hereby specify that all correspondence relating to the BID proposal shall be addressed for the attention of Mr. Don McManus, Chairman Dún Laoghaire Business Association, 1 Upper Georges Street, Dún Laoghaire, Co. Dublin, and Chairman of the Dún Laoghaire BID Proponents Group. b. Listing of the BID Proponents The following named parties are the Proponents of the Dún Laoghaire BID: Yvonne Anderson (Promenade Café) Wessel Badenhorst (DLRCoCo)* Patricia Dowling (Silver Moon Cafe) Patrick Downey (Burnetts Pharmacy) Gerry Dunne (Dún Laoghaire Harbour Company) Kay Gleeson (Community & Voluntary Forum) Thelma Keenan (Consultant) Ian Keogh (Gilbert & Wright) Jenni Kilgallon (Artist’s Gift Gallery) Don Mc Manus (McManus Jewellers) Niall Mescall (Reads Printing) Martin O’Byrne (Frewen & Aylward) Sean O’Loughlin (Real Gourmet Burger) Liam Shannon (Facet Jewellers) Ashley Sheridan (Purty Kitchen) Sven Spollen-Behrens (Consultant) Michael Tierney (Tierneys Gift Shop) *Administrative Officer in Planning and Enterprise Department, nominated by the County Manager 4 c. Company Structure Having researched Board structures of BID Companies throughout the world it is deemed that the most appropriate structure is that as outlined below. Structure of the Future Dún Laoghaire BID Ltd. The Board of Directors will consist of: 7 Board Members, Business Owners, Property Owners & Rate Payers 1 Board Member by nomination of DLR County Manager 1 Board Member by nomination of DLR County Council Board may co-opt up to a maximum of 4 non-voting Directors Strategic partners Representatives of Business or Trade Associations Government or Semi-State Bodies Third Level Educational Colleges Local non-profit organisations Chairperson of Residents Groups from within the BID The DLR Chamber of Commerce Other relevant Bodies Officers of the Board of Directors Will consist of Chairman Company Secretary Treasurer and shall be elected annually at the Companyʼs AGM in accordance with the Companyʼs By-laws. 5 Standing Committees Marketing & Promotion Festivals Retail and Business Attraction Hospitality, Leisure, Tourism and Museums Antisocial Behaviour Technology, WIFI and other Capital projects & Improvements Parking Improvements Local Community Funded Projects The Board will establish the above Standing Committees who may co-opt non-voting members to serve on the individual committees. d. The BRAND Project and the evolution of the BID Proposal The BID Proponents and other stakeholders have worked together very successfully on the EU funded ‘BRAND project’ to change the negative perception of Dún Laoghaire and create a new image by adopting branding methodologies based on a process of community engagement. As a community the proponents have worked on the idea of a New Dún Laoghaire as Dublin Bay’s cultural and leisure waterfront experience and have created a new identity for the town. Today Dún Laoghaire has a lot to offer: successful museums (Maritime Museum and the Shackleton), events and festivals, such as Bloomsday, Senior Citizens Day, the Christmas Market, Mountains to the Sea. The arrival of 14 cruise ships this year will create new opportunities for the business community and so will the ‘Badeschiff’ project in the harbour and the prospect of a new Diaspora Centre. The new library and the revamped People’s Park will complete the picture of a New Dún Laoghaire. However, to bring Dún Laoghaire to the next level and to create much needed growth and employment, the retail and business sector needs to be strengthened. The proponents of the Dún Laoghaire BID are convinced that this can only be achieved through the creation of a Business Improvement District in Dún Laoghaire. 6 As part of the BRAND Project the UCD Marketing Development Programme was approached by the DLRCoCo to investigate the “Behaviour and Attitudes Towards the Retail and Service Offerings in the Town of Dún Laoghaire”. The study was carried out twice – in 2010 and 2013 - to compare the results and to identify trends. The main findings from the study are: In 2010 30 percent of the people interviewed stated that shopping was the main reason for coming to Dún Laoghaire. In 2013 less than 10 percent of the respondents cited this reason. Leisure is now by far the main reason for coming to Dún Laoghaire (2013: 31%; 2010: 21%) The average spend per visit to Dún Laoghaire has reduced by €5 since 2010 to €32. Dún Laoghaire remains the most frequented place for the interviewees to shop for groceries (22%). However, Dublin city centre remains the most popular place for clothes (41%) and specialised services (36%). The perception that other destinations are better in terms of range of goods/services grew with 75% of the people interviewed answered that other shopping destinations had a better range. The seafront and its amenities (including Restaurants and Cafes) are now being considered as Dún Laoghaire’s main asset. All these findings support the view of the proponents that the creation of a Business Improvement District that focuses on the improvement of the retail offering and the increase in footfall will be crucial for the fate of the town. e. Promotion of the BID Proposal An extensive information campaign will be undertaken to advise ratepayers located within the boundaries of the BID scheme and the holding of a ratepayer plebiscite. The information campaign will include the following: Formal legal public display and consultation of the BID scheme and newspaper advertisements to the effect that a scheme is proposed in compliance with the provisions of the Act. Initial mailing to all 805 ratepayers in the BID area of an information document which will provide full details of the BID scheme, additional services and the annual levy cost. Various media briefings and Press Releases together with placing newspaper advertisements to raise awareness and promote participation among ratepayers. 7 The holding of information meetings to which every ratepayer will be invited at which details of the BID scheme will be provided followed by questions and answers sessions to raise awareness and promote participation among ratepayers. A final mail shot to every ratepayer providing information update and seeking to fully answer those questions most frequently asked by ratepayers during the briefing sessions. Ratepayers in the BID area will be asked to submit their suggestions for what improvements they would like to see in their relevant areas and in the greater town centre. These submissions will be included in a document for consideration by the various BID committees. The above summarises the information campaign, which will be undertaken and funded by the BID proponents and is independent of any communication, which DLRCoCo will provide to the ratepayers in advising them of the forthcoming ratepayer plebiscite. 8 2. Boundaries of proposed BID The proposed boundaries for the Dún Laoghaire BID will cover the area shown in the Map below, and will run for the five year period commencing Quarter One 2014. ADELAIDE STREET ALBERT TERRACE ANGLESEA BUILDINGS ANGLESEA PLACE BLOOMFIELD SHOPPING CENTRE CHARLEMONT TERRACE (CROFTON RD) CLARENCE STREET CLARINDA PARK NORTH COAL HARBOUR (DUN LAOGHAIRE) CONVENT LANE CONVENT ROAD DUN LAOGHAIRE CORRIG AVENUE CROFTON AVENUE CROFTON ROAD CROFTON ROAD CHARLEMOUNT TERRACE CROFTON TERRACE CROSS AVENUE DUN LAOGHAIRE CUMBERLAND STREET DUN LAOGHAIRE SHOPPING CENTRE DUNGAR TERRACE DUNLEARY HILL EBLANA AVENUE GEORGES PLACE GEORGES STREET LOWER GEORGES STREET LOWER ST HELENS COURT GEORGES STREET UPPER GEORGES STREET UPPER (ADELPHI CENTRE) GEORGES STREET UPPER (ANGLESEA BUILDINGS) GLENAGEARY ROAD LOWER GRESHAM TERRACE HADDINGTON TERRACE HAIGH TERRACE HARBOUR ROAD DUN LAOGHAIRE HARBOUR SQUARE (CROFTON RD) HARDYS LANE JETTY&HARBOUR LIBRARY ROAD MARINE ROAD MARINE TERRACE MELLIFONT AVENUE MULGRAVE STREET (as far as Cross Avenue) 9 NORTHUMBERLAND AVENUE OLD DUNLEARY PARK LANE PARK ROAD DUN LAOGHAIRE PATRICK STREET DUNLAOIRE QUEENS ROAD ROYAL MARINE ROAD SALTHILL PLACE ST HELENS COURT ST MICHAELS PIER STONEVIEW PLACE SUSSEX STREET WELLINGTON STREET DUN LAOGHAIRE WEST PIER DUN LAOGHAIRE WINDSOR TERRACE YORK ROAD DUN LAOGHAIRE MAP of the BID Area 10 3. A current list of each rateable property within the proposed Business Improvement District. See Appendix 1 11 4.