This magazine brings society living into the heart of ’s homes.  Each edition showcases the latest trends in fashion and beauty, together with informative ideas for interiors and the garden.  For the keen traveller there are plenty of ideas for trips away, both near and far.  Every month we also bring you interesting local features, keeping you in touch with the pulse of the County of Hampshire. Average Monthly Distribution Publisher’s Statement; 23,000

MARTEN HECKFIELD HENLEY WOLVERTON CRUX EASTON CONHOLT EVERLEIGH IBTHORPE DUNLEY ASHE TIDWORTH WHITCHURCH ANDOVER DUMMER CHOLDERTON A303 BOSCOMBE ALTON LOPCOMBE STOCKBRIDGE WORTHY DOWN

FLOWERDOWN SHAWFORD BRAMBRIDGE LOVER UPHAM LANDFORD A3 OWER BROOK OGDENS WOODLANDS LYNDHURST DIBDEN PARK GATE SHOBLEY HILSEA BROCKENHURST EXBURY LEE-ON-THE-SOLENT TIPTOE BOLDRE COWES

RYDE KEYHAVEN HAMSTEAD SEAVIEW YARMOUTH NINGWOOD NEWPORT Format Glossy A4 colour magazine Frequency Monthly (First Friday of each month) Price Free Pagination Minimum 100 Distribution - 9,000 free drops in prestigious hotels, cruise terminal, etc - 9,000 copies delivered door to door to ABC1 households - 5,000 copies for pick up at M&S, Beales, etc Content Fashion and Beauty Food and Drink Homes and Gardens Travel Property Postal Sector Breakdown

Postal Sector and Placename RG24 7 - , SO14 3 - Southampton (Incl Ocean Village, Eastern Docks) SO16 3 - Southampton (Incl Chilworth, Bassett) SO16 7 - Southampton (Incl Chilworth) SO17 1 - Westwood Road, Southampton SO20 6 - Kings Somborne, SO20 8 - Broughton, SO21 2 - , Compton, Hursley SO22 5 - Winchester (Incl Pitt, Sparsholt, Fulflood) SO22 6 - Winchester (Incl Littleton, ) SO30 2 - , Botley, West End SO31 4 - Hamble SO31 9 - Warsash, Locks Heath SO32 1 - Bishops Waltham, Upham SO41 3 - Belmore Lane, Lymington SO41 6 - Sway, Tiptoe SO41 9 - High Street, Lymington SO42 7 - Brockenhurst (Incl Beaulieu, East Boldre) SO43 7 - Lyndhurst (Incl Minstead, Bramshaw, Emery Down) SO45 1 - Blackfield, Fawley, Calshot SO45 4 - Dibden Purlieu, Hythe SO17 1 - Westwood Road, Southampton Area Demographics

HS UK Count % Count % Index AGE RANGE 15-24 16,783 15.38 8,049,006 15.93 97 25-34 12,967 11.88 7,564,137 14.97 79 35-44 18,224 16.70 9,093,500 17.99 93 45-54 18,938 17.35 8,043,911 15.91 109 55-64 16,153 14.80 7,455,622 14.75 100 65+ 26,085 23.90 10,336,964 20.45 117 SOCIAL GRADE ABC1 74,501 68.26 27,371,569 54.16 126 C2DE 34,650 31.75 23,171,571 45.85 69 GENDER Male 53,574 49.08 24,586,341 48.64 101 Female 55,576 50.92 25,956,799 51.36 99 MARITAL STATUS Single 21,935 20.10 11,482,692 22.72 88 Married 71,735 65.72 31,596,059 62.51 105 Wid/div/sep 15,480 14.18 7,464,389 14.77 96 CHILDREN IN HOUSEHOLD No children 74,938 68.66 34,133,577 67.53 102 1 child 15,522 14.22 7,590,699 15.02 95 2 children 15,053 13.79 6,586,097 13.03 106 3+ children 3,636 3.33 2,232,767 4.42 75 HOUSEHOLD SIZE (Base: households) 1 person 14,066 26.23 7,488,038 28.42 92 2 people 18,646 34.77 9,285,817 35.24 99 3 people 8,754 16.32 4,105,031 15.58 105 4 people 8,683 16.19 3,856,704 14.64 111 5+ people 3,482 6.49 1,615,700 6.13 106 COMBINED HOUSEHOLD INCOME (Base: households) Up To £9,999 9,019 16.82 5,854,483 22.22 76 £10,000 - £16,999 8,569 15.98 5,517,221 20.94 76 £17,000 - £22,999 7,259 13.53 3,405,009 12.92 105 £23,000 - £29,999 6,408 11.95 3,083,208 11.70 102 £30,000 - £39,999 6,667 12.43 3,381,041 12.83 97 £40,000+ 15,710 29.29 5,110,328 19.39 151 PERSONAL INCOME £6,999 or less 22,822 20.91 11,536,510 22.83 92 £7,000 to £12,999 18,741 17.17 10,392,206 20.56 84 £13,000 to £19,999 20,952 19.20 8,987,455 17.78 108 £20,000 to £26,999 14,046 12.87 6,377,992 12.62 102 £27,000 to £36,999 10,670 9.78 4,592,706 9.09 108 £37,000 to £49,999 6,790 6.22 2,339,746 4.63 134 £50,000 or over 7,877 7.22 1,760,770 3.48 207 None 7,252 6.64 4,555,755 9.01 74

Source: TGI 2008 Base: Adults 15+, unless otherwise stated Penetration of the number of ABC1* adults in the area

NORTH NEWNTON CRUX EASTON ROTHERWICK ELVETHAM CONHOLT IBWORTH CHINEHAM EVERLEIGH HOOK BINLEY DUNLEY WHITNAL FLEET ENFORD BASINGSTOKE BIDDESDEN GREYWELL ASHE TIDWORTH REDENHAM EWSHOT FINKLEY WHITCHURCH ANDOVER DUMMER RUNWICK BULFORD BARRACKS AMPORT CHOLDERTON A303 WOODMANCOTT AXFORD LASHAM WEST AMESBURY NEWTON STACEY LAKE WONSTON WYCK BOSCOMBE ALTON LECKFORD SWARRATON SALTERTON LOPCOMBE STOCKBRIDGE WORTHY DOWN UPPER OLD SARUM WEST WINTERSLOW AVINGTON NEW ALRESFORD BURCOMBE SALISBURY FLOWERDOWN WINCHESTER LONGMOOR EAST TYTHERLEY CHILCOMB BRAMDEAN RAKE PRIVETT LISS HOMINGTON NUNTON LOCKERLEY HURSLEY SHAWFORD STEEP AWBRIDGE TROTTON ROMSEY BRAMBRIDGE LOVER UPHAM EASTLEIGH ELSTED BREAMORE LANDFORD OWER NURSLING DURLEY SOBERTON DAMERHAM BRAMSHAW CHALTON HOOKSWAY FRITHAM BROOK SOUTHAMPTON WINSOR COWPLAIN IBSLEY WALDERTON VERWOOD WATERLOOVILLE LYNDHURST DIBDEN PARK GATE LINFORD HAVANT OAKWOOD FAREHAM HILSEA CHIDHAM BROCKENHURST BISTERNE BEAULIEU PORTSMOUTH FERNDOWN HOLMSLEY EXBURY LEE-ON-THE-SOLENT ITCHENOR AVON BOLDRE TIPTOE NORLEY WOOD HURN EARNLEY NEW MILTON LYMINGTON COWES

CHRISTCHURCH RYDE

High penetration Above average Average Below average Low penetration

*Adults who are classed as ABC1 social grade, are people who work in higher or intermediate managerial/admin roles (AB) and supervisory, clerical, junior managerial/admin roles (C1), typically earning high wages.

Please note – the map displays postal sectors, and distribution to households is by rounds (certain roads in a sector, not the entire sector) therefore the map isn’t truly accurate, and should just be used as a guide.

Source: TGI 2008 MOSAIC INFORMATION

MOSAIC profile MOSAIC breakdown (base: households)

Symbols of Success is the dominant MOSAIC group Symbols of Success 24%

within the Hampshire Society distribution area. Happy Families 12% Adults within this group tend to earn the most Suburban Comfort 13% amount of money and spend the most amount of money. Popular pastimes include; golf, classical Ties of Community 2% music, & wines. These are people with busy and Urban Intelligence 14% complex family lives. Welfare Borderline 1%

Municipal Dependency 1% Grey Perspectives is the second largest MOSAIC Blue Collar Enterprise 7% group within the Hampshire Society distribution Twilight Subsistence 2%

area. Interests include bird watching, classical Grey Perspectives 16% music, voluntary and charity work. They also like Rural Isolation 8% gardening, particularly planting seasonal flowers and replenishing bird seed. Many like to go on Base: all households within the Hampshire Society distribution area cruises and off peak European holidays involving Source: MOSAIC 2008, Copyright Experian 2008 special architectural or historic tours.

A. Symbols of Success J. Grey Perspectives

These people are well set in their careers and their These people are retired but still independent, with incomes have risen far into upper income tax time on their hands and in reasonably good health. ranges. Some work for large corporations in senior They own their own homes and are financially management positions, some hold respected roles independent. in professional practices and others have built successful enterprises.

Source: Experian 2008 Mosaic Groups Summary

A.Symbols of Success B.Happy Families C. Suburban Comfort D. Ties of Community

These people are well set in their These people focus on their career, These people have established This group has a younger than careers and their incomes have home & family. Mostly young themselves and their families in average population, many are married risen far into upper income tax couples, married or living with a comfortable homes. Children are or cohabiting and bringing up young ranges. Some work for large partner, raising pre-school and becoming independent and work is less children. Social support networks are corporations in senior school-age children. Their of a challenge. These people are strong, with friends and relations management positions, some educational attainment has enabled mostly in intermediate level, white collar nearby. Mostly have skilled/semi- hold respected roles in them to secure positions in large occupations, where they are beginning skilled occupations professional practices and others organisations, with the prospect of to plan for approaching retirement. have built successful enterprises. future career advancement.

E.Urban Intelligence F. Welfare Borderline G. Municipal Dependency H. Blue Collar Enterprise

These people are young, well These people are struggling to achieve These families lack the funds to buy These people are practical and educated and open to new ideas and the material and personal rewards that their own homes and are reliant on enterprising, rather than well influence. They are cosmopolitan in are assumed to be open to all in an local authority housing, which is educated. Many live on council their tastes and liberal in their social affluent society. Few hold down typically on large, low-rise estates estates where a high proportion of attitudes. Few have children. Many rewarding or well paid jobs; mostly rely far from the centre of the city. tenants have exercised the right to are in further education while others on the council for their accommodation Living in council accommodation, buy. They may have one or even two are moving into full time employment. and on state benefits to fund bare reliant on buses for mobility and on cars, putting them at reach of new There is also a great sense of ethnic essentials. television for entertainment, these range of jobs with higher wages and and cultural variety. people lead particularly passive other incentives. Lifestyles of these lives. people have improved over the years.

I. Twilight Subsistence J. Grey Perspectives K. Rural Isolation

These people have reached the late These people are retired but still These people live deep in the countryside stage in previously independent lives independent, with time on their hands in small communities that are little and now require the support of and in reasonably good health. They influenced by the influx of urban housing and social services. Their own their own homes and are commuters. Here, people have different incomes are likely to be restricted to financially independent. levels of income but share an attachment the basic state pension supplemented to the local community. Farming is still a by other welfare benefit payments. key occupation, although many now have other jobs – tourist related businesses.