DoCoMoDoCoMo OverviewOverview

NTTNTT DoCoMo,DoCoMo, Inc.Inc.

1 The Rapid Development of Mobile Market in Japan

1979/121979/12 CarCar PhonePhone ServiceService(Analog(Analogue,ue, 1G)1G) ( )Annual Market Growth [%] 1987/1987/ 44 MobileMobile (Portable)(Portable) PhonePhone SerServviceice (X 1000) 1988/121988/12 22 NewNew CompetitorsCompetitors 1993/1993/ 33 DDigitaligital SystemSystem (PDC)(PDC)（（2G2G）） (+9%) 82,009 1994/1994/ 44 DeregulationDeregulation ofof handsetshandsets (+13%)75,656 Penetration 1999/ 2 ｉ-mode service (+19%) 69,120 1999/1999/ 22 ｉ--modemode serviceservice ratio 60,943 1999/1999/ 33 AbolitionAbolition ooff AnaloAnaloguegue SySSyystemstem (+23%) ％ 2001/2001/ 55 FFOMAOMA ServiceService（（IntroductoryIntroductory：：3G3G）） 46,111 64.4 51,141 43,861 2001/102001/10 FOMAFOMA ServiceService （（CCoommemmercrciaiall）） (+32%) 41,530 40,783 (+51%) 36,026 31,526 29,356 (+105%) 23,898 20,876 868 (+136%) 17,984 1,378 (+103%)10,204 549 1,712 10,960 846 2,131 4,331 1,027 4,936 91/3 1,323 2,206 92/3 93/3 94/3 95/3 96/3 97/3 98/3 99/3 00/3 Nox. of cellular phone/car phone subscribers (total market) (thousands) 01/3 02/3 No. of cellular phone/car phone subscribers (NTT DoCoMo Group) (thousands) 03/3 04/4 2 FOMA Subscriber Growth

・・TotalTotal numbernumber ofof FOMAFOMA subssubscribcribererss exceededexceeded 33 millionmillion onon Mar.Mar. 30,30, 2004,2004, owowinging primarprimarilyily toto releaserelease ofof ““900i900i SeriesSeries”” hhaandsets.ndsets. ・・FOMAFOMA subscribersubscriber basebase isis projectedprojected toto reachreach 10.610.6 millionmillion asas ofof MaMar.r. 31,31, 2005.2005.

(1,000 subscribers) 10,600 No. of net additional FOMA subscribers in each month 3,045 Total no. of Released “900i series” FOMA subscribers handsets as of end of each month ～～ 2,321 2,013 1,881 1,626 1,337

1,003 786 659 535 421 478

2003/4 5 6 7 8 9 10 11 12 2004/1 2 3 2005/3E 3 FOMA ARPU/MOU

・・FOMAFOMA ARPUARPU increasedincreased bbyy 2,5402,540 yyeenn fromfrfromom thethe previousprevious fiscalfiscal yyeearar ttoo 10,28010,280 yyeen.n. FOMAFOMA MOUMOU roserose sharplysharply toto 219219 minutes,minutes, upup 110110 minutesminutes yyeearar-o-onn--year.year. ・・FOMAFOMA ARPUARPU forfor yearyear endinendingg Mar.Mar. 31,31, 20052005 isis estimatedestimated atat 9,2409,240 yeyenn inin viewview ofof plannedplanned priceprice reductions,reductions, etc.etc.

QuarterlyQuarterly DataData FullFull YearYear DataData

227 229 219

201 FOMA MOU (minutes) FOMA Packet ARPU (yen) FOMA Voice ARPU* (yen) 171 *Inclusive of circuit-switched data communications 10,430 10,270 10,360 10,280 9,610 3,600 3,260 3,400 109 3,380 9,240 3,250 i-mode i-mode i-mode i-mode 2,830 7,740 i-mode 3,240 i-mode 3,380 3,150 3,310 2,690 2,960 2,750 i-mode 2,120

6,900 6,360 6,830 7,010 6,960 6,410 5,050

2003/4-6(1Q) 7-9(2Q) 10-12(3Q) 2004/1-3(4Q) 2003/3 2004/3 2005/3E

4 3 Factors for 3G success

Network

Handsets Services

5 FOMA Coverage Expansion

【Outdoor】 【Indoor】 Pop coverage No. of Indoor systems (%) 100 99 5,000

Outdoor EfficienEfficientt ououtdotdooorr 91 coveragecoverage expansioexpansionn Coverageage (%) Nationwide →→UseUse ofof 800MHz800MHz BTSBTS 80 Service launch 4,000 2002/4 3,800

AggressiAggressivevvee indoorindoor roll-out 60 Metropolitan 60 3,000 roll-out area →→CompactCompact BTBTS,S, MMOOF,F, etcetc.. service launch 2001/10 PlPlanan toto enenabablele uussee ofof FFOOMMAA inin allall subwaysubway stationsstations inin 40 2,000 TokTokyoyo bbyy 1H1H ofof 22000044

1,670

Indoor 20 22 Coverage 1,000 (No. of systems)

150 0 40 70 0 2002/3 2003/3 2004/3 2005/3E 2006/2006/3E3E 6 Release of FOMA “900i” Series Handsets

D900iD900i F900iF900i N900iN900i P900iP900i SH900iSH900i

n On sale soo

PrincipalPrincipal FeaturesFeatures ofof ““900i”900i” ModelModel

■■FOMAFOMA ““900i”900i” handsetshandsets offersoffers superiorsuperior babasicsic features,features, whilewhile keepingkeeping thethe size,size, weightweight andand standbystandby babatttteryery hourshours comparablecomparable toto PDCPDC phphones.ones.

■■AttrAttractiveactive newnew featuresfeatures uniqueunique toto FOMA,FOMA, e.g.,e.g., capabilitycapability toto handhandlele largelarge--volumevolume content,content, ““ChakuChaku--motion”,motion”, ““Kyara-dKyara-deen”,n”, ““Deco-Deco-mailmail”,”, etetc.c.

7 Specification of Latest FOMA Handsets

Previous Year 2003 Models Latest Model Latest PDC Models Model

P2101V P2102V F900i F506i Battery Voice:Approx.130 min Voice： Approx. 160mminin Call time Approx. 90 min Approx. 150 min Videophone: 90 min Videophone： 100 minmin

life Standby Time Approx. 55 hours Approx. 240 hours ApApprox.prox. 360 hohoursurs Approx. 510 hours (motionless) (Approx. 88 hours) (Approx. 88 hours) (Approx. 310 hours) (Approx. 480 hours) 150g Weight 130g 120g (P2101V) 116g Video Mail compatible compatible Incompatible (i-motion mail) Incompatible 100KB 300KB 2MB Incompatible i-motion File Size （Max. 15 seconds） (Max. 40 sec) 300KB except when streaming, With text scroll function playback At least 10KB i-appli File Size At least 10KB ND （varies by model） 200KB 400KB Twin cameras MegaMega pipixel cammera,era, 2 mega-pixels auto focus CCD camera, SD memory card HTML e-mail, avatar- Other Features sweep-type capable videophone, etc 8 Rotating display, etc fingerprint sensor, etc FOMA Handset Enhancements -Attractive new features ToTo boostboost packetpacket usageusage ■Capability to handle large-volume content “Large-capacity i-appli” →Greater i-appli size（i-appli main application + extra data storage: 30+200KB→100+400KB）

■Improved expressiveness “Deco-mail” →HTML email, enabling messages to be decorated with photos, animation, etc. “Chaku-motion” →Incoming call notification using “i-motion” video and high-quality music.

→First FOMA model equipped with100KB Macromedia Flash. (size: 5 times larger than PDC’s) ※“Macromedia” and “Macromedia Flash” are trademarks or registered trademarks of Macromedia, Inc. in the U.S. or other countries. ToTo encourageencourage useuse ofof videophonevideophone ■ Aim to increase opportunities to use videophone service “Kyara-den” → Animated cartoon characters (avatars) are transmitted to represent the sender’s face during videophone calls. 9 Develop businesses linked with brick-and-mortar services Example of Applications Using QR Codes

AA mapmap bookbook withwith QRQR codescodes onon eacheach pagepage

Bar code reader Code reading result http://route. ….

Read code Connect to by camera URL

Access Internet

［Keitai mini］ p.46 Enable users to obtain Ginza information related No. of recommended restaurants: XXX to the particular page No. of hotels: XX

※ “Keitai mini Tokyo Map” is provided by Alps Mapping K.K. (location) of book ※ “QR Code” is a registered trademark of Denso Wave Inc. 10 Develop businesses linked with brick-and-mortar services FeliCa trial service

・・FieldField trialtrial ofof airportairport checkcheck-in-in serviceservice usingusing FeliCaFeliCa-enabled-enabled ii-mode-mode handsetshandsets isis inin progress.progress. ・・HaHandset-basedndset-based checkcheck--inin serviceservice toto bebe mademade availablavailablee atat prprincipalincipal internationalinternational && domesticdomestic airairportsports inin thethe futfutuure.re. WWee areare ststudyingudying waysways toto exexpandpand serviceservice offeringsofferings andand improveimprove CRMCRM througthroughh linkagelinkage withwith airairllineine mileagemileage plans.plans.

Future service image Reserve/buyReserve/buy airair ticketstickets RedeRedeeemm earnearneedd pointspoints forfor awawardard

ANAANA passengerpassenger

ChCheck-eck-inin && rreecceeiveive EarnEarn milemileageage ppoointsints boaboardrdinging papassss byby shoppshoppinging

AggregAggregation/ation/ MultiMulti-use-use EarnEarn milemileageage ppoointsints througthroughh use of mileage partner service FFlightlight milemileageage use of mileage partner service cumulationcumulation

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